sales 
The Effective Marketer
SEPTEMBER 11, 2013
Although not as glamorous, internal content like sales enablement materials are an important component of making sure all that nurturing given to your leads actually convert into deals. Sales Enablement Content. More importantly, how to make sure the sales team is aligned with marketing’s priorities for content creation?
The Effective Marketer
SEPTEMBER 11, 2013
Although not as glamorous, internal content like sales enablement materials are an important component of making sure all that nurturing given to your leads actually convert into deals. Sales Enablement Content. More importantly, how to make sure the sales team is aligned with marketing’s priorities for content creation?
The Effective Marketer
JUNE 1, 2012
Step 1: Sales and Marketing Alignment and Documentation. If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. If not, stop what you are doing and meet with the sales leadership. Step 2: Buyer Personas.
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