WriteSpark

MARCH 26, 2009

When they consider sales materials, most people think only of a brochure. The guidelines presented here will help you choose the right materials for typical technology sales and marketing challenges. Complex technology products typically involve a lengthy sales cycle and a purchase decision made by a committee instead of an individual.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

MARCH 17, 2009

Many companies use white papers at the beginning of the sales cycle to attract prospects. What information and resources must the white paper present in order to advance the sales process? For your next white paper project, consider these questions: .

Paper 120

Paper Purchase Sales Cycle Copywriting 120