sales Sales Cycle Related Topics 
The Effective Marketer
SEPTEMBER 11, 2013
Although not as glamorous, internal content like sales enablement materials are an important component of making sure all that nurturing given to your leads actually convert into deals. Sales Enablement Content. More importantly, how to make sure the sales team is aligned with marketing’s priorities for content creation?
The Effective Marketer
SEPTEMBER 11, 2013
Although not as glamorous, internal content like sales enablement materials are an important component of making sure all that nurturing given to your leads actually convert into deals. Sales Enablement Content. More importantly, how to make sure the sales team is aligned with marketing’s priorities for content creation?
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The Effective Marketer
FEBRUARY 19, 2013
Others don’t want to “abandon” leads they have already generated and argue for more nurturing campaigns with content that will guide those leads down to eventually close a sale. I believe it is a matter of understanding a few important things before making a decision, such as: How long is your sales cycle?
The Effective Marketer
JUNE 1, 2011
The magic relies on the higher conversion rates throughout the sales cycle. And when the process includes both sales and marketing working together on definitions, on content strategy, and qualification criteria companies see higher response rates overall. It’s About Content and Processes.
The Effective Marketer
JUNE 1, 2012
Step 1: Sales and Marketing Alignment and Documentation. If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. If not, stop what you are doing and meet with the sales leadership. Step 2: Buyer Personas.
The Effective Marketer
FEBRUARY 9, 2012
Shorten sales cycle. Lets sale show when their prospects are engaging online. Marketing automation helps you deliver relevant information over time to keep leads interested, engaged, and educated until they’ve made that decision” Besides, marketing automation also helps to: Raise open and click rates.
The Effective Marketer
MARCH 22, 2012
There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation).
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