Marketing Interactions

AUGUST 15, 2021

The sales folks who answered the post leaned toward the feeling that their time was valuable, and they weren’t inclined to waste it on those not ready to buy. And, before you start yelling that you “have” to send everyone to sales, I’ve heard this antiquated notion shared by marketers in a variety of companies. Lack of Agreement.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

SEPTEMBER 14, 2021

Sales says one thing, marketing messaging says another, and product marketing says something else. An early-stage lead downloads a paper that expands on the nature of the problem they’re looking to solve but then sales reaches out with a demo or meeting request – that’s the ultimate leap. 7 Places Where Leaps of Faith Happen.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Marketing Interactions

MAY 23, 2018

Shortening the sales cycle brings faster turn over for revenue, so put that narrative to work to pull buyers forward. Sales is not your customer. I’ve often found marketing teams that are really an order desk for the content that sales teams request—often on a whim or for what a sales rep thinks will sway a specific prospect.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118