Marketing Craftmanship

NOVEMBER 22, 2023

Most B2B firms don’t understand that the strategic purpose of earned media is to generate a “credibility tool” that should be used to engage with target audiences and shorten the sales cycle. If your firm would like to learn how to improve the return on its PR investment, let us know how we can help.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Marketing Craftmanship

SEPTEMBER 8, 2023

Shortcoming #3 : Not Managing the Sales Cycle by Hijacking the Buyer’s Journey Some law firms are unwilling to directly solicit prospective clients, either for fear of appearing desperate for business, or being accused of acting unprofessionally in attempting to displace a prospect’s current law firm. What does that mean?

Marketing Management 26

Marketing Management Planning Sales Cycle Advertising Agencies 26

Marketing Craftmanship

NOVEMBER 17, 2011

Sales cycle management is particularly challenging for B2B firms, and for professional services firms in particular, where top-of-mind awareness (getting people to remember you) is a critical part of business development. The Key to Making the Short List.

Sales Cycle 100

Sales Cycle Marketing Management Lead Nurturing Sales Qualified Leads 100