sales Sales Cycle Related Topics 
Cintell
JANUARY 27, 2016
Using Buyer Personas to Accelerate the Sales Process. Personas can be INCREDIBLY useful tools to train sales staff, drive more profitable conversations, decrease sales cycles, and improve the relationship between marketing and sales. Here are some fresh ideas for using this tool to drive more sales: 1.
Cintell
FEBRUARY 7, 2019
The Cintell, Customer Intelligence Institute partnership will focus on targeting buyer persona strategies to increase sales and improve marketing driven campaigns. This provides our customers an advantage in the creation and operationalization of buyer personas within a buying committee, to improve the sales process.
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Cintell
MARCH 10, 2016
Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Instills shared understanding between marketing, sales and product. Improves sales productivity.
Cintell
FEBRUARY 10, 2016
The room was polled for their top priorities related to personas, and many common themes emerged: “We’ve got personas and are interested in learning how to operationalize personas with sales” “We have role-based profiling, we need to make the transition into personas.” What Can We Do?
Cintell
DECEMBER 19, 2018
The purpose of buying insights is to democratize them to everyone in the org, especially roles like sales, marketing, and customer success who are responsible for day-to-day touchpoints with customers. Empower sales to and marketing to use the same language as their buyers, and as each other. Drive more revenue.
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