Writing on the Web

Trending Sources

How to Become a Pinterest Warrior

Writing on the Web

After all, we’re talking about a network which offers traffic that is more likely to drive sales than either Facebook or Twitter. Are you using Pinterest effectively? Although you may have made excellent written content a part of your marketing strategy , it’s important to remember that there is more to social media than just writing a great post or article. Where should you start?

Content Marketing: How do you know if it???s working?

Writing on the Web

This software would compile all the results from your content including sales, referrals, downloads, subscriptions , and inquiries and give you an overall success rating. Is it: Sales. How do you know if your content is working for you? ” Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. Or for e-newsletters?

Work 90

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

Affiliate – Similar to a sponsorship, affiliates can write content for your blog, but typically an affiliation will be a product recommendation, promotion or referral, and payment is commission based on referral sales. Can you still make money blogging ? Or is it too late to get in to the game? There are two primary methods: Directly. Indirectly. The key with this is to either: a.)

CPC 69

Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

Using the database that best fits your needs can exponentially improve team collaboration, productivity, customer service, and even sales. When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Creating a newsletter email list  is no exception. spreadsheet, or .csv List the equipment and software you are using.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

5 Uses for Your Business Blog

Writing on the Web

Raw Sales. Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. photo courtesy digitalart ). 1. Company and Industry News. Customer Service.

How to Make Money Blogging

Writing on the Web

Let me ask you this: Are you earning money because of your blog?  If so, your blog is a means of indirect sales. quick review: When I speak of earning money directly from a blog , I am referring to methods such as advertising on your blog, sponsorship on your blog, sale of products or services on your blog, or selling your blog. Do you know how to make money blogging? Indirectly.

Reasons to Attend the AuthorU Publishing Conference

Writing on the Web

Blog content to drive interest and sales. Like you, I’ve had some bad conference experiences. I’ve spent a lot of money to travel and sit in a freezing cold room for days to listen to experts with big egos. Recently I heard of one such speaker who hired people to run to his table at the back of the room in a sign-up frenzy. So I’m picky now. Social media marketing. Design.

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

They want information and education, maybe even with a little entertainment, not sales pitches. Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging  using two different methods: Sell products directly through your blog  (or website). Sell products or services because of your blog , or indirectly. Next Steps. Stay tuned!

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Who’s an Expert, and Why Experts Write Ebooks

Writing on the Web

Check out some of the latest industry data: E-book sales grew dramatically in the first quarter of 2010, jumping from just 1.5% of total US book sales in 2009 to 5% of the market in the first quarter of 2010. wholesale ebook sales for January, 2010 were $31.9 Who, exactly, is an expert? They’re experts. Why Write an Ebook instead of a Printed Book? Source: R.R. Bowker.

Great Blog Content: What Makes You Mad?

Writing on the Web

At one point I adopted the belief that I lacked good enough copywriting skills to make sales online. If you want to write great blog content , tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about. Great blog content is always about what your readers care so much about it keeps them up at night. It makes them angry.

Why Writing Like You Talk Works Better for Your Brain

Writing on the Web

The efficacy of talking, versus writing, is also demonstrated by how you converse with your team when the news really matters, work up to talking to the person you met on a dating site or close big sales in-person. Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. The good news is that they can evolve. and “what helps us understand and connect?”.

SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

Now that you know about keywords and links, you can start researching exactly how to use them to increase your online visibility and ultimately your web traffic and sales. 2 Steps Anyone Can Do" alt=" SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do" />. This article explains the basics. And you’ve probably heard it’s crucial. Image: Wikipedia ). Links.

Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Your content should be created with the end in mind: to further a relationship, make a sale, download a report. Audience’s Interests, Needs, and Wants?" alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. Audience’s Interests, Needs, and Wants?" If you want to create content that engages readers, you need to know their online habits and interests.

Ning 52

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Small Business Content Marketing: When to Hire A Freelance Writer?

Writing on the Web

In order to get the online results you deserve (leads: phones calls, emails, sales!) When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. So who writes the web content?

Why Content Marketing with Video Is Key

Writing on the Web

Video: How to Create Great Sales Pages in WP. Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer). Your physical presence and voice on video creates a powerful connection to potential new clients in a way that text can’t accomplish.

Video 59

Start an Expert Ebook with an Outline: 11 Steps

Writing on the Web

wholesale ebook sales for January, 2010 were $31.9 11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Then you need to write and publish an expert ebook. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one. Traditional publishing barriers have fallen.

How Blog Readers Find You – A Diagram

Writing on the Web

Here are a couple of SEO resources I like: Suzanne Bird-Harris’ DIY-SEO (free), and her Sales Pages for WordPress (for fee). I’ve said it before, and I’ll say it again:  a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business?

6 Content Marketing Rules for Professionals on the Web

Writing on the Web

Avoid “sales speak.” But avoid the hype of sales clichés. Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Be consistent. Be human. Be real.

Rules 39

LinkedIn Power Tips: Give Before You Receive

Writing on the Web

Go through your customer base and connect with everyone who has purchased your products; multiple sales recipients are better. If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business. Maybe Facebook is better left for your family and friends? photo courtesy  jannoon028 ). They also raise your credibility.

Social Media: 3 Keys to Business Success

Writing on the Web

Also, make sure you only share relevant information, which usually pertains to tips, special sales, new merchandise, renovations, changes in location, contact information or hours of operation or special events for clients. Are you thinking about creating a social media page for your business? Image: Freedigitalphotos.net ). 1. Purposeful Plan. Plentiful People. Practical Posts.

You Business Blog: Should You Make Money with Sponsored Posts?

Writing on the Web

And sometimes, the post is published free, but the blog owner gets a commission for any referral sales. Want to make money with your business blog ? There are a lot of different ways to use your blog to make money. One of the most common is soliciting blog sponsors who pay a set dollar amount monthly or yearly to write sponsored posts. Pros: Money! If you’re an affiliate, say so.

Online Content Marketing: Let’s Put the “We” Back Into Weblog

Writing on the Web

Then follow up with building trusting relationships with your readers that lead to sales. Everybody is selling something, but if you’re not asking for the sale, you won’t get it. It provides quality information that leads to sales. I get calls from small business professionals who want to start a blog or an e-newsletter. What are their struggles? What do you think?

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

Is Your White Paper a Sales Pitch in Disguise? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process. I asked Laura Carlson to share with you here some important perspectives on content marketing. Guest Post by Lauren Carlson, SoftwareAdvice.com. So, now what? buyer. Alternatives.

Paper 40

Engage Your Blog Readers with Meaty Content

Writing on the Web

Provide blog readers with high-quality, meaty blog posts and you’ll be well on your way to reaching that goal and you’ll be rewarded with loyal readers and increased sales for your business. You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you.

Research Before You Write an Expert Ebook

Writing on the Web

In particular, there’s a group of programs that can help Amazon authors get the information they need from Amazon sales: KDSuite. This software has the ability to pull up data from ebooks in categories so you can compare sales info. It provides context for understanding how Amazon ranking correlates with monthly sales, something that previously confused me. Reader beware.

5 Content Marketing Questions: Get Readers to Take Action

Writing on the Web

Note: One of the best systems for handling registrations and sales is  KickStartCart. Many people making money and marketing on the Web use this software because it handles so many tasks such as registrations, subscription, sales, affiliates, autoresponders and such. Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Get Readers to Take Action" width="110" height="82" /> What will make your web readers take action or not? Content marketing isn’t successful without results. Why hasn’t this problem been solved? Entertain.

Ebooks for Experts: 10 Questions to Ask Before You Write

Writing on the Web

In the last two years alone, we’ve seen an explosion of ebook sales because of the proliferation of e-readers. I’ve been blogging recently about how experts need to publish their own ebooks as part of their strategy to get found, get known, and get clients through online content marketing. Over 10 years ago, professionals started using blogs to communicate to clients. hope so.

Content Marketing Tasks: Practice Makes Progress

Writing on the Web

Writing gets better each time you write, the same goes for blogging, revising web pages, writing sales copy, email promotions. If you’ve spent your career avoiding certain  marketing tasks  because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Persistence has been touted by poets for a reason.

Ghost Writers Needed: For Business Blogs Everywhere

Writing on the Web

Right now we’re having a sale on subscriptions, check it out here: Content for Coaches Thanksgiving Sale. Many professional business blogs need ghost writers. How else can busy professionals maintain quality content and frequent publishing schedules? What about you and your blog? However, have you tried a freelance journalist? There are many who need work.).

Writing Web Content that Gets Results: Questions

Writing on the Web

It’s designed to produce an action, most often sales. For example, writing on the web can have several  objectives , besides making a sale. It’s okay if you’re a teacher and enjoy educating people without any sales objective in mind. Content marketing  is a buzz word not just because marketing people like new buzzes. Writing content for marketing is different.

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

Content Sale: End of Year Discounts from Customized Newsletter Articles. You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) After a year she reported: No new clients came to her after reading it. No new sign-ups were happening (or were rare). She asked what she was doing wrong. Here were some of her questions, followed by my answers. call to action.

Your Business Blog: Guest Blogging Etiquette

Writing on the Web

Guest blogging isn’t for sales – usually guest blogging relationships are NOT geared towards direct sales. This is something that you and the host blogger should discuss before you begin a relationship – how much of a sales feel would they like for your posts to have (or not have)? First, reciprocal guest blogging can be a great opportunity for all. Photo Source).

Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. How can you do that? Describe an ethical conundrum and ask readers to contribute solutions.

5 Reasons to Hire a Content Marketing Writer for Your Business

Writing on the Web

Your readership will increase as a natural result, which in turn leads to increased sales activity. “ Content is king. Bill Gates said it, so it must be true. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. No pressure, of course. Increased readership. Alternative angles. Expert copy.

Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…

Writing on the Web

When readers learn from the comments from other people about your business, they become your most persuasive sales people. As I’ve shared in previous posts,  the value of social proof — referrals,  recommendations , and client testimonials — cannot be underestimated. Here are a few tips on using LinkedIn to give, and hopefully receive, recommendations: Review your LinkedIn strategy.

Landing Pages: Get Readers to Take Action

Writing on the Web

Also known as a sales page, squeeze page). Don’t like the way hard-sell marketers format long sales letters. If you agree with what I’m saying, have found landing pages to be a problem, and want a solution, read more about the WP Sales Page template developed by Suzanne Bird-Harris, here: PatsiPicksWPSalesPage. Sales & Landing Pages Using WordPress: Learn How.

Free Phone Consulting? 4 Reasons It’s a Good Idea

Writing on the Web

When people invest hundreds of dollars with you, they usually have questions , and even though these same questions may have been answered on your sales page, people need reassurance that answers apply to them. Related posts: 5 Phrases to Close the Sale on the Phone or by Email. 3 Big Reasons to Survey Your People. Since I charge $200/hour for consulting sessions, why would I do this?