The ROI of Website Redesigns per Forrester
AUGUST 21, 2007
The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. Also make sure sales is involvedâ€”they (should) know better than anyone else what information your prospects want, as opposed to simply what you want to say. Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Among the biggest sinsâ€”79% fail at basic legibility (adequate font size and contrast with background).
How to Suck at Twitter (And Still Look Successful)
DECEMBER 14, 2009
If you feel compelled to put something there, make it as spammy and sales-y as possible. Yet with only 3 tweets (all of which were sales pitches with a link back to the account owner's spammy website), this person has almost 50,000 followers! But that won't help you sell your garbage, so a second, better approach is to tweet the same spammy sales message over and over.
7 Ways NOT to Select an SEO Consultant
SEPTEMBER 8, 2009
Other than Matt Cutts (who isn't for sale)—or perhaps someone with compromising photos of Google's search engineer—no one can guarantee any specific rank for a website on any given keyword. Nothing wrong with that, competition is good! Particularly for buyers.) Here are seven characteristics to help avoid hiring one of those types for your next SEO project. Irrelevant experience. Guarantees.
A Unique Approach to Integrated Advertising Campaigns: Nabbit
OCTOBER 20, 2009
We spend a great deal of time in our sales cycles just trying to get these groups to work together and drive much higher ROI from leveraging the strengths of each platform to work together. In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available.
Evangelizing a Content Marketing Program
50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. All rights reserved.
Best of 2008: SEM Landing Pages
APRIL 20, 2009
Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year. clutter) from good (a clear call to action among other attributes).
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
Slimmer majorities found it even "somewhat effective" at generating leads or increasing sales. In It Came from Facebook! Here's some research on how to do that. MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. technologies." (If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.)
What's Next for B2B Social Media? FYIndOut Now
JANUARY 28, 2009
That is, buyers don't want to listen to 50 vendors pitch products or services they don't need or can't afford in order to find the one solution they seek, and vendors don't want to waste marketing dollars and sales time chasing prospects who don't need or can't buy their offerings. How can b2b firms approach social media more strategically? It will also require generating scale quickly.
Fishing for B2B leads? Choose the right bait.
OCTOBER 22, 2008
They are great for collecting a large quantity of names, but often few actual sales leads. They are one of the most commonly used response incentives because of the balance of relatively high quantity and quality they provide, although sales will still often end up "throwing back" many of these leads. Fishermen (fisherpeople?) The same principle holds true in b2b lead generation.
New on WMC: Marketing Webcasts and Videos
FEBRUARY 29, 2008
WebMarketCentral, the portal site with resources for interactive marketing professionals, continues to expand with the recent addition of marketing, sales and CRM-focused webcasts and videos powered by Insight24. Looking for engaging content from leading sales and marketing experts? It's a one-stop page for marketing-focused intelligence from market leaders.
Best of 2007: Articles and Blog Posts on SEM
JANUARY 22, 2008
In the words of the author, "You need to set three key metrics on the way to managing by revenue: required margin per sale; close and conversion rates; and affordable CPC. Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. fade a bit."
Content Methodology: A Best Practices Report
Content serves as a powerful tool for sales. Sales staff are. industry metrics such as sales and leads, or. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. personas at each stage of their journey through the sales funnel. Content. Methodology: A Best. All rights reserved. Definition II.
New Report: How to Successfully Launch B2B Products and Services
NOVEMBER 9, 2007
Roughly a quarter of respondentsâ€”the largest groupâ€”considered their launch process "complete" once the first commercial sale was made. Another 20% placed called the process complete six months after the first sale, while about 10% said the launch process continued through the first year after initial sales. Nearly half "were happy with their Internet-based activities."
How to Write a Strategic Marketing Plan
DECEMBER 6, 2007
With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. and new prospects.
Best of 2008: Sales & Marketing Copywriting
FEBRUARY 24, 2009
Want to know how to write more effective marketing and sales copy? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. HPSA works for any kind of ad, from a simple classified ad to a long direct response sales letter, whether for the Web or print."
An Online Presentation Tool for Sales Pros?
OCTOBER 3, 2007
Online presentation tools such as WebEx and LiveMeeting are helpful for collaboration, and GoToWebinar or ON24 are great for webcasting, but these services generally aren't practical for the typical road warrior, bag-carrying sales rep. the right presentation tool for your sales team? The I Present to You! developed using the web tool of your choice. Present to You! Maybe.
Marketing Technology: 3 Solutions You Can't Live Without
it’s driving qualified leads to sales, helping sales close those. When you get down to it, there are really only three technologies you can’t live without: CRM, marketing automation and social media platforms. [ 4 ] The Low Down on CRM Platforms WHY IT MATTERS: Having a CRM solution is pertinent to sales success, as it can. sales and service automation. Whether. Its CRM.
Best of 2009 (So Far): Twitter Tips and Tactics, Part 2
DECEMBER 28, 2009
million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. She also notes that "Twitter made exactly $0 from those Dell sales, something that will very likely change." What are the four stages of Twitter enlightenment? How important is Twitter for business? What’s a Retweet? Social Taggin
Will Content Marketing Kill Trade Publications?
NOVEMBER 9, 2009
Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Content marketing is all the rage. But there's no question that journalism is taking a beating during this downturn. Audience.
Best of 2009 (So Far): Search Engine Marketing
DECEMBER 3, 2009
What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization? Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year.
Marketing Automation: Bringing a Gun to a Knife Fight
SEPTEMBER 29, 2009
How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Most sales people still don't. Buyers no longer rely on sales people for basic information or exploratory "consultation." It won't work if the processes and incentives between sales and marketing aren't aligned.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
percent, was lead conversions and sales. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. While leads and sales were deemed the most. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. Introduction II.
A Better Way to Launch New Products - Rolling Thunder
SEPTEMBER 23, 2009
We plan big events, create loads of new sales tools and collateral, place those all important ad campaigns. Our press release hits the wire, we hold some big chest-thumping event and then start selling our hearts out, having trained the sales force the day or week before. But relationships, not announcements, ultimately lead to sales. Then comes the big ‘Ta Da’. Social Taggin
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
mean who would have thought that building relationships and interacting with your customers could possibly increase sales? How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Take Advantage of.TV Social Tagging
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
Methods to increase your relationship with your online relations for lead generation or sales by LEADSExplorer This excellent post a great set of tips (such as "try to meet in real life" and "ask for help") for turning passive social media connections into active relationships that lead to additional online exposure, leads or sales. Use Facebook fan pages to help with SEO?
Best of 2008: Amusing, Creative and Just Plain Odd, Part 2
SEPTEMBER 16, 2009
Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common? They're all here in the final best of funny, creative and just plain strange blog posts from the past year.
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
help sales close deals, and B2B buyers prefer to. what sales and marketing claim. when marketing sees them simply as sales support. they correlate positively with satisfaction and retention.” › References help sales accelerate deal conversion. When they visit your website or engage with sales for the first time, they. deals that sales wins or closes. enjoy?”
How (and Why) to Do Lead Nurturing Right
AUGUST 4, 2009
Research from other sources shows companies that excel at lead nurturing generate more qualified leads at a lower cost per lead, reduce the percentage of marketing-generated leads that are ignored by sales, increase win rates, and have a higher percentage of sales reps who make quota. The guide itself is well-researched, clearly written and highly practical.
Best of 2008: Cool Web Tools, Part 3
SEPTEMBER 14, 2009
Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? Clinton" and "Whitewater"). tactics to boost b2b marketing results.
Best of 2008: Blogging for Business, Part 3
SEPTEMBER 10, 2009
How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. Can you come up with three things to write that won't include one shred of marketing B.S.
Best of 2008: Random but Interesting, Part 2
AUGUST 31, 2009
Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place! Networking, gaining knowledge and gathering material for blog content are just a few of his recommendations.
Study: How Much of Your Content Marketing Is Effective?
for 2015 our goal is to make content for the whole sales funnel, including white papers, e-books, webinars, case studies, and. In 2014, many brands learned that a sales pitch doesn’t. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers.
Best of 2008: Amusing, Creative and Just Plain Odd, Part 1
AUGUST 24, 2009
Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. How not to use PowerPoint. Search engine rap (oxymoronic, but true). Clueless tech support. What do these have in common? They're all here in this collection of amusing, creative and strange posts from the last year. tags: Web 2.0
Best of 2008: SEO Guidance, Part 5
AUGUST 17, 2009
Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? How can you generate more clicks even when your site isn't in one of the top three spots in search results? Get the answers to all of these questions and others here in the final(!)
Best of 2008: Cool Web Tools, Part 2
AUGUST 3, 2009
A low-cost web analytics package with features that can't be matched by that free one everybody uses. search engine just for faces. An easy tool for automatically creating music videos. Helpful Firefox plugins and SEO analytics tools. Discover all of these and more here in another set of the coolest web tools. 17 Online Free Web Based Applications That You Probably Would Love To Use!
Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa
JULY 23, 2009
MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report. Despite the economic downturn, paid clicks are increasing. Wherever consumers are clicking, search marketers and PPC ad buyers are at work. True, but this is being driven by the consumer side. content network. Maybe."
Staffing and Launching Your Content Marketing Program
before they went on sale? ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. from coaches, entrepreneurs, sales heads, or, heck, even. All rights reserved. So was I.
Best of 2008: Strategy and Branding, Part 2
JULY 20, 2009
Lead generation playbook: 5 steps to a 375% conversion lift by Marketing Experiments Blog Hunter Boyle and Brian Carroll provide a helpful, educational online clinic on "what happens after prospects hit the 'submit' button, and how marketing and sales teams can work together more effectively to expand their customer base and get the most revenue per lead." What's in A Name? Jivox, xy3).
Best of 2008: Strategy and Branding, Part 1
JUNE 3, 2009
What do sales people need from marketing when launching a new product? Things Salespeople Really Need From Marketing by Sales and Sales Management Blog Sales guru-ess Jill Konrath concisely explains what a sales team needs from the marketing department in order to launch a new product successfully, including sales tools, competitive research, and above all a compelling value proposition.
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Social Tagging
Everything You Need to Know About Twitter You Learned from Grandma
JULY 8, 2009
And don't ever do something as stupid as trying to take advantage of tragedy to send spammy sales messages, as Habitat recently did with the Iran election aftermath. "If don't ask for exactly what you want, you won't get it." A traditional grandmother that is, not a tech-savvy one. Twitter isn't a place for arguments or feuds—unless you want to embarrass yourself and look like a jerk.
B2B Marketing Trends for 2016
through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.
Best of 2008: SEO Guidance, Part 4
JULY 6, 2009
Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? What are some of the best tools and techniques for competitive SEO research? Which commonly-held beliefs about Google's algorithm are true, and which are myths? Bookmark this page and keep it near the top of your list.