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The ROI of Website Redesigns per Forrester

WebMarketCentral

The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. Also make sure sales is involved—they (should) know better than anyone else what information your prospects want, as opposed to simply what you want to say. Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Among the biggest sins—79% fail at basic legibility (adequate font size and contrast with background).

Best of 2008: Sales & Marketing Copywriting

WebMarketCentral

Want to know how to write more effective marketing and sales copy? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. HPSA works for any kind of ad, from a simple classified ad to a long direct response sales letter, whether for the Web or print."

An Online Presentation Tool for Sales Pros?

WebMarketCentral

Online presentation tools such as WebEx and LiveMeeting are helpful for collaboration, and GoToWebinar or ON24 are great for webcasting, but these services generally aren't practical for the typical road warrior, bag-carrying sales rep. the right presentation tool for your sales team? The I Present to You! developed using the web tool of your choice. Present to You! Maybe.

How to Suck at Twitter (And Still Look Successful)

WebMarketCentral

If you feel compelled to put something there, make it as spammy and sales-y as possible. Yet with only 3 tweets (all of which were sales pitches with a link back to the account owner's spammy website), this person has almost 50,000 followers! But that won't help you sell your garbage, so a second, better approach is to tweet the same spammy sales message over and over.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Most sales people still don't. Buyers no longer rely on sales people for basic information or exploratory "consultation." It won't work if the processes and incentives between sales and marketing aren't aligned.

A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

We plan big events, create loads of new sales tools and collateral, place those all important ad campaigns. Our press release hits the wire, we hold some big chest-thumping event and then start selling our hearts out, having trained the sales force the day or week before. But relationships, not announcements, ultimately lead to sales. Then comes the big ‘Ta Da’. Social Taggin

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

We spend a great deal of time in our sales cycles just trying to get these groups to work together and drive much higher ROI from leveraging the strengths of each platform to work together. In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

mean who would have thought that building relationships and interacting with your customers could possibly increase sales? How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Take Advantage of.TV Social Tagging

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Methods to increase your relationship with your online relations for lead generation or sales by LEADSExplorer This excellent post a great set of tips (such as "try to meet in real life" and "ask for help") for turning passive social media connections into active relationships that lead to additional online exposure, leads or sales. Use Facebook fan pages to help with SEO?

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common? They're all here in the final best of funny, creative and just plain strange blog posts from the past year.

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How (and Why) to Do Lead Nurturing Right

WebMarketCentral

Research from other sources shows companies that excel at lead nurturing generate more qualified leads at a lower cost per lead, reduce the percentage of marketing-generated leads that are ignored by sales, increase win rates, and have a higher percentage of sales reps who make quota. The guide itself is well-researched, clearly written and highly practical.

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? Clinton" and "Whitewater"). tactics to boost b2b marketing results.

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Best of 2008: Blogging for Business, Part 3

WebMarketCentral

How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. Can you come up with three things to write that won't include one shred of marketing B.S.

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

7 Ways NOT to Select an SEO Consultant

WebMarketCentral

Other than Matt Cutts (who isn't for sale)—or perhaps someone with compromising photos of Google's search engineer—no one can guarantee any specific rank for a website on any given keyword. Nothing wrong with that, competition is good! Particularly for buyers.) Here are seven characteristics to help avoid hiring one of those types for your next SEO project. Irrelevant experience. Guarantees.

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place! Networking, gaining knowledge and gathering material for blog content are just a few of his recommendations.

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. How not to use PowerPoint. Search engine rap (oxymoronic, but true). Clueless tech support. What do these have in common? They're all here in this collection of amusing, creative and strange posts from the last year. tags: Web 2.0

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? How can you generate more clicks even when your site isn't in one of the top three spots in search results? Get the answers to all of these questions and others here in the final(!)

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

A low-cost web analytics package with features that can't be matched by that free one everybody uses. search engine just for faces. An easy tool for automatically creating music videos. Helpful Firefox plugins and SEO analytics tools. Discover all of these and more here in another set of the coolest web tools. 17 Online Free Web Based Applications That You Probably Would Love To Use!

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report. Despite the economic downturn, paid clicks are increasing. Wherever consumers are clicking, search marketers and PPC ad buyers are at work. True, but this is being driven by the consumer side. content network. Maybe."

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Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Lead generation playbook: 5 steps to a 375% conversion lift by Marketing Experiments Blog Hunter Boyle and Brian Carroll provide a helpful, educational online clinic on "what happens after prospects hit the 'submit' button, and how marketing and sales teams can work together more effectively to expand their customer base and get the most revenue per lead." What's in A Name? Jivox, xy3).

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

What do sales people need from marketing when launching a new product? Things Salespeople Really Need From Marketing by Sales and Sales Management Blog Sales guru-ess Jill Konrath concisely explains what a sales team needs from the marketing department in order to launch a new product successfully, including sales tools, competitive research, and above all a compelling value proposition.

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Social Tagging

Everything You Need to Know About Twitter You Learned from Grandma

WebMarketCentral

And don't ever do something as stupid as trying to take advantage of tragedy to send spammy sales messages, as Habitat recently did with the Iran election aftermath. "If don't ask for exactly what you want, you won't get it." A traditional grandmother that is, not a tech-savvy one. Twitter isn't a place for arguments or feuds—unless you want to embarrass yourself and look like a jerk.

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? What are some of the best tools and techniques for competitive SEO research? Which commonly-held beliefs about Google's algorithm are true, and which are myths? Bookmark this page and keep it near the top of your list.

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

Looking for the best career search websites? Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other? Specialty search engines? The story behind LOLcats? Resources to improve your Internet marketing skills? Find music online? Record and promote podcasts? Help wanted. Desperately. If you're a podcasting pro, you can safely skip this one.

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

Everyone who writes a business blog ultimately wants the same thing—more traffic. All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical. more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. Networking takes time and effort. Ongoing effort!"

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Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session? Or perhaps something more serious, like spying on your competitors or conducting global economic research? LookupPage This is an essential site for personal online reputation management.

ZoomInfo, Chris Abraham and Me - A Social Media Case Study

WebMarketCentral

ZoomInfo is a highly-regarded online directory of people and companies used by recruiters, sales pros and direct marketers. Sure, almost every business on the planet is now using social media in some manner, but do you ever wonder if it really works? After the presentation, Chris posted his content on SlideShare , a leading social media sharing site. Promotion wasn't the original intent.

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Where can you find the best resources to help pass the AdWords certification exam? When is it time to drop or rewrite an underperforming ad? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research?

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B2C Versus B2B – Is There Really Any Difference?

WebMarketCentral

Perceived risk is generally higher for B2B buyers In business to business (B2B) marketing, a purchase of professional services may impact the company’s customer service, productivity, operations, legal issues, reputation, sales, and/or the bottom line. Note: This is the first in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. And for good reason.

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

Following these practices will help make Google AdWords a productive and cost-effective source of leads or sales rather than just a way to drive traffic of unknown quality. The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Keep your content network clean.

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2.

Best of 2008: SEM Landing Pages

WebMarketCentral

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year. clutter) from good (a clear call to action among other attributes).

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What tactics are most effective at driving increased search traffic? What emerging topics and techniques should SEO specialists investigate? How can PR and SEO work together more productively?

Best of 2008: Interactive PR, Part 2

WebMarketCentral

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? blogging and SEO). tags: PR 2.0

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Best of 2008: Blogging for Business, Part 1

WebMarketCentral

What are some of the most effective ways to attract more readers to your blog? Acknowledge other bloggers you admire? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business. Do You Show Appreciation to Your Favorite Bloggers?

Best of 2008: SEO Tools, Part 2

WebMarketCentral

What are the best tools for analyzing your website text? How can you view your website the way search engines see it? Which URL shorteners work best? How can you use free Google tools to benchmark your search marketing performance against your competition? the SEOworkers SEO Analysis Tool), readability ( TextAnalyser.net ), heading tag analysis ( Fangs ) and more.