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Three Things Smart B2B Marketers Will be Doing in 2016


Too often, content marketers miss the mark, resulting in wasted time and effort as well as frustrated sales prospects. As eBook contributor Erika Goldwater noted: Organizations spend millions of dollars annually on (marketing and sales technology), yet we invest little, if any, in the training and marketing enablement for our marketing departments. Clearly, we need to do better.”

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20 Tremendous Digital Marketing Stats and Facts


Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( The CMO Survey ). 4. Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. combined.

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The 23 Best Content Ideation Tools


Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. Great content—the kind that resonates with your audience—starts with great topic ideas. Sometimes they magically come to you while you’re out for a morning run or enjoying an evening glass of wine on the deck. Pricing: free.

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33 Thought-Provoking B2B Social Media and Marketing Stats


Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. B2B marketers who implement marketing automation software see their contribution to the sales pipeline increase by an average of 10%. The IT sector (30%), B2B Sales (28%) and B2B services sector (28%) show the lowest levels of mobile email opens and consumption.

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Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. All rights reserved.

22 Tantalizing Content Marketing Stats and Facts


According to IDC, more than 40% of marketing materials are not used by sales teams. ( e-Strategy Trends ). By evaluating the success of content marketing strictly by leads, brands end up creating the exact type of sales-centric content that business leaders dislike. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. But that won’t last.

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47 Superb Social Media Marketing Stats and Facts


Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. Just 14% tie social media to sales levels. ( The CMO Survey ). 70% of the U.S. billion last year to 2.5 billion by 2018. Of the 7.2

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The 24 Best Online Writing Tools and Apps


And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. It follows then that emotional headlines are most important for landing pages, sales pages, case studies, and reviews—any type of content that would ideally lead to a transaction. Google Review Count: 2,210,000. Pricing: free. Pricing: free.

Getting Started With Email Marketing Segmentation


Let’s look at a typical listing of various email sends you may deploy in a given week: Promotional sales email. Guest post by Alphonso Sanchez. Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. The Categorization Approach to Email Segmentation. Email showcasing your latest blog posts.

45 Phenomenal Email and Mobile Marketing Stats


online sales by 2017, and mobile devices will account for 30% of global retail e-commerce spending by 2018. Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers. Enjoy!

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20 Brilliant B2B Marketing and Digital Business Stats and Facts


Here are four key takeaways from this research for B2B marketers: •  Sales people won’t disappear, but their role is changing, and many are struggling to adapt. 82% of B2B decision makers think sales reps are unprepared; product demonstrations are among the least-valued types of information for buyers; and half of all B2B purchases may be made directly online by 2018. Not quite.

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Content Methodology: A Best Practices Report

Content serves as a powerful tool for sales. Sales staff are. industry metrics such as sales and leads, or. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. personas at each stage of their journey through the sales funnel. Content. Methodology: A Best. All rights reserved. Definition II.

34 Compelling Content Marketing Stats and Facts


Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. 41% of marketers say driving sales is the No.

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How to Use Storytelling for More Effective Content Marketing


Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers. While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Guest post by Natalie Smith.

35 Stupendous Social Networking Facts and Stats


98% of sales reps with 5000+ LinkedIn connections achieve quota. Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. 83% of marketers say they prefer to use LinkedIn for distributing B2B content, and more than half of vendors say they have generated sales through LinkedIn. What do buyers say is the most important signal of vendor credibility? General Marketing Stats. 1.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

percent, was lead conversions and sales. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. While leads and sales were deemed the most. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. Introduction II.

5 Easy Tools for Social Selling Success


But, what you may not realize is that CircleBack is also a great way to leverage the connections your sales teams already have. Then, based on their social posting and interactions, Nudge recommends content and conversation topics you can use to build a great relationship and close a sale. Guest post by Austin Duck. Social selling is an awesome way to get things done.

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The Basics of B2B Social Media Marketing Strategy


Social media is generally not highly effective at directly driving leads or sales. Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. Image credit: BundlePost. But it may also be a problem with basic B2B social media marketing strategy.

Four Key Ways To Build Your B2B Brand Online


On an individual level, marketing and PR pros, sales reps, and executives should contribute thought-leadership posts that showcase their industry expertise, and contribute to relevant LinkedIn’s groups. Guest post by Irma Hunkeler. Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Isn’t it all about rational decision making, not emotions?

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Seven Ways to Humanize B2B Marketing


Trust goes a long way toward removing friction in marketing and sales. While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated. Certainly, practicality plays a large role in B2B procurement.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

help sales close deals, and B2B buyers prefer to. what sales and marketing claim. when marketing sees them simply as sales support. they correlate positively with satisfaction and retention.” › References help sales accelerate deal conversion. When they visit your website or engage with sales for the first time, they. deals that sales wins or closes. enjoy?”

The B2B Lead Generation Ecosystem and WPO [Infographic]


But while the WPO model focuses primarily on driving new website visitors, the ecosystem model extends further by incorporating conversion rate optimization (CRO) and “post-CRM” (lead scoring, lead nurturing, and sales followup) processes as well. The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North.

22 Expert Guides and Reviews of 200+ Social Media Tools


It is a fantastic prospecting / sales resource for B2B marketers”). As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

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23 Outstanding Social Media Marketing Guides


Writing that “Today B2B marketing departments are developing more visual content such as images, web video, infographics and Slideshare presentations,” Jonathan Pavoni demonstrates how to use Slideshare  to “repurpose content, capture prospects’ attention, and drive additional leads into the sales funnel.” How are social media marketing best practices evolving?

48 Phenomenal SEO Guides, Tips & Tactics


As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting. Search engine algorithms are constantly being updated. So what’s an SEO professional to do?

Study: How Much of Your Content Marketing Is Effective?

for 2015 our goal is to make content for the whole sales funnel, including white papers, e-books, webinars, case studies, and. In 2014, many brands learned that a sales pitch doesn’t. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers.

14 Brilliant B2B Marketing Strategy Guides


Today’s  b2b buyers are typically  70% of the way through their purchase process  before they contact a vendor’s sales team. The old “sales funnel” model is giving way to more sophisticated analytical frameworks. Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing.

Five Intriguing Inbound Marketing Stats [Infographic]


Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” ” It combines a fresh stream of compelling content with interactivity to promote engagement and SEO to make your site more “findable” when prospects are looking for what you offer. activities.

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83 Exceptional Social Media and Marketing Statistics for 2014


Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social). MarketingCharts ). 7.

Six Expert Guides to Measuring Content Marketing Results


Kieran Flanagan here contends “there is no single metric you can show your boss that will categorically give the ROI of the content you produce”–though he does outline a variety of ways to measure the impact of content on filling the sales funnel, attracting the right types of site visitors, and generating sales opportunities. Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing.

Staffing and Launching Your Content Marketing Program

before they went on sale? ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. from coaches, entrepreneurs, sales heads, or, heck, even. All rights reserved. So was I.

21 Spectacular SEO and Search Marketing Stats and Facts


Just 24% cited attributing sales and revenue to SEO as a top goal. Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and  and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. How can marketers get the most out of search?

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36 Sensational Social Media Stats and Facts


But social media is not effective at directly driving purchases — it accounts for just 1% of e-commerce sales, compared to 16% for email and 17% for CPC. Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to accurately measure their results. Or to set the right goals to begin with. Image credit: Buffer.

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In B2B Marketing, Don’t Forget the Basics


The Chief Marketer report also notes that, other than referrals, the tactics that produce the largest number of qualified leads are face-to-face sales interaction (such as at trade shows and conferences), email, and direct marketing. Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. Wearables? The Internet of Things?

18 of the Best Content Marketing Strategy Guides of 2013


“If your goal is to create content that can drive leads or sales, it doesn’t make sense to create content that is too broad or targets large audiences with only cursory interest in what you are selling. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. But where does one begin? Content Marketing Strategy Guides.

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

88 Expert Content Marketing Posts Worth Another Read


The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic] by MarketingProfs. B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) Sales and marketing tactics are the primary instrument for businesses to generate revenue, per Randy Bowden. by Comms Axis.

How B2B Marketers Will Spend Their Budgets in 2014


Given that 70% of the b2b purchasing cycle is complete before a vendor’s sales team is even aware of the opportunity, websites are now expected to accomplish much of the pre-sales heavy lifting. Each of these tactics enable one-to-one communication with sales prospects. Among the key findings: Digital budgets are growing. One-to-one tactics are holding steady.

Looking for Surprises in the 2015 B2B Lead Generation Trend Report


Marketing becoming more about sales than PR? For high-value business products like enterprise software, servers,  and production equipment, this is the job of sales. But for low-value, frequently purchased, commodity-type products, marketing often is sales. Lack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generation.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


The top four metrics used to measure B2B social media success are web traffic (60%), sales lead quality (51%), social sharing (45%) and sales lead quantity (43%). By department, the largest users of social media in enterprises are marketing (with 78% using social media to a moderate to great extent), IT (64%), sales (63%), and customer service (62%). Relevanza ). 2. Wrong.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

The Real Roadblock to Social Business Success


the head of marketing, the top HR exec, anyone in customer service, the webmaster, the VP of sales, even the CEO) at any of those companies, through information presented on the company’s website. Most will not provide any email addresses beyond the generic “info@” or “sales@” variety. But it’s jarring to still come across such reports today.

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