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5 Essential Elements to Include in Every Sales Pitch

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Effectively closing sales is the bread and butter of your business. According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business. First and foremost, ditch the the “sales pitch.”

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3 Tips for Using Social Media for B2B Marketing

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Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. Guest post by Larry Alton. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Image credit: Jason Howle on Flickr.

Five Strategies for Improving Customer Experience

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With these five steps, you’ll be able to infuse your marketing efforts with personality and relatability, making the relationship a much more enjoyable experience for your customers (and leading to greater sales down the road). 1. For example, popular customer relationship management (CRM) tools can streamline and centralize your sales and marketing efforts to generate impressive ROI. 2.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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telecom company’s localized Spanish e-commerce site was falling short on sales expectations, and required a closer look. final example of how cultural fluency can boost engagement and conversions: when the sales on a global airline client’s Korean site wasn’t keeping pace with sales in other markets, an investigation revealed why. Guest post by Charles Whiteman. during Ramadan.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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Our qualified leads are exploding. I had to hire two new sales associates. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. case study is more than a review or a testimonial. good case study paints a picture, tells a story. ” That’s what you’re aiming for. Unexpected Successes.

33 Thought-Provoking B2B Social Media and Marketing Stats

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Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. B2B marketers who implement marketing automation software see their contribution to the sales pipeline increase by an average of 10%. The IT sector (30%), B2B Sales (28%) and B2B services sector (28%) show the lowest levels of mobile email opens and consumption.

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The 24 Best Visual Content Creation Tools

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It’s a visual reporting application for creating internal or external charts across marketing, finance, sales, or other functions. More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. 11) Envato.

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7 Common Myths About Big Data

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In truth, it isn’t your IT people who are likely to benefit most from big data, but rather  your sales, marketing and logistics staff. Guest post by Michael Ryan. Unsurprisingly, more than a few myths have arisen as a result. Here are just seven of the many misconceptions to have sprung up around big data in the last few years. 1. Big data is a short-lived fad. ” 6.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

20 Tremendous Digital Marketing Stats and Facts

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Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( The CMO Survey ). 4. Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. combined.

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Five Content Marketing Tips for B2B Success

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As our research shows, nobody likes to think they are reading for insight to instead be hit with a heavy sales message. Work with – not against – the sales team. Sales teams frequently send out their own material, but this may not be aligned with the brand.  It’s important to work together with sales teams to ensure consistent messaging.

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22 Tantalizing Content Marketing Stats and Facts

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According to IDC, more than 40% of marketing materials are not used by sales teams. ( e-Strategy Trends ). By evaluating the success of content marketing strictly by leads, brands end up creating the exact type of sales-centric content that business leaders dislike. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. But that won’t last.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Any reputable SEO pro should be able to point to examples both of ranking success (e.g., if you’re looking for a sales management guru , is there any choice other than Ken?) as well as names of individuals you can contact who will tell you about their results and experience in working with this consultant. Conversions (leads or sales) attributable to search. What’s not?

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

47 Superb Social Media Marketing Stats and Facts

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Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. Just 14% tie social media to sales levels. ( The CMO Survey ). 70% of the U.S. billion last year to 2.5 billion by 2018. Of the 7.2

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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And it will seem much less like work. 4) It’s not (just) about lead gen or sales—it’s about relationships. To be sure, a thoughtfully written business blog can generate leads (and sales). For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. Quality matters.

The 23 Best Content Ideation Tools

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Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. Great content—the kind that resonates with your audience—starts with great topic ideas. Sometimes they magically come to you while you’re out for a morning run or enjoying an evening glass of wine on the deck. Pricing: free.

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How to Calculate the ROI of Social Media Marketing [Infographic]

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ROI skeptics point to several issues, among them: Social media is very poor at directly driving purchases, accounting for just 1% of ecommerce sales. All are significant measures but must be reviewed differently than a simple sale. Quick: Can you list the goals of each and every one of your social media efforts? But it doesn’t have to be that way.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. 83% of marketers say they prefer to use LinkedIn for distributing B2B content, and more than half of vendors say they have generated sales through LinkedIn. What do buyers say is the most important signal of vendor credibility? General Marketing Stats. 1.

34 Compelling Content Marketing Stats and Facts

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Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. 41% of marketers say driving sales is the No.

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5 Ways Your Website Could Be Hurting Sales

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Here’s a list of five common mistakes that may be driving down your sales. 1) Poor Design. Guest post by Jessica Kane. Every marketing pro and modern business owner knows the importance of a solid online presence. In today’s digital world, the first impressions you make on potential clients will more often be through the internet rather than in person. Conclusion.

The 29 Best Web Analytics Tools

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Sample review:  “Inspectlet provide site owners a visitor oriented analytics alternative with brand new technology – recordings of site use through the eyes of the visitor…Using this data, owners can raise conversion rates by focusing sales copy and tasks in the areas visitors see most often.” —  ” Analytics tools can ultimately help measure ROI. Pricing:  free.

How To Improve Your Email Subject Lines And Get Better Results

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However, a truly great subject line can achieve so much more by telling them something about your brand and driving sales—without sounding like spam. While the subject above might drive sales in the short term, because it is loaded with urgency, it is not brand-specific at all. Guest post by Christelle Macri. In email marketing, the subject line is of paramount importance.

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20 Brilliant B2B Marketing and Digital Business Stats and Facts

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Here are four key takeaways from this research for B2B marketers: •  Sales people won’t disappear, but their role is changing, and many are struggling to adapt. 82% of B2B decision makers think sales reps are unprepared; product demonstrations are among the least-valued types of information for buyers; and half of all B2B purchases may be made directly online by 2018. Not quite.

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Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!

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Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016. Beyond that, he challenged his readers to write about “the person (who) had the greatest effect on your personal or professional life in 2016 and thank them publicly.” need to pay it forward. Shelly Kramer Expanded My Professional Horizons.

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Seven Ways to Humanize B2B Marketing

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Trust goes a long way toward removing friction in marketing and sales. While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated. Certainly, practicality plays a large role in B2B procurement.

35 Stupendous Social Networking Facts and Stats

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98% of sales reps with 5000+ LinkedIn connections achieve quota. Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech.

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5 Easy Tools for Social Selling Success

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But, what you may not realize is that CircleBack is also a great way to leverage the connections your sales teams already have. Then, based on their social posting and interactions, Nudge recommends content and conversation topics you can use to build a great relationship and close a sale. Guest post by Austin Duck. Social selling is an awesome way to get things done.

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83 Exceptional Social Media and Marketing Statistics for 2014

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Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social). MarketingCharts ). 7.

14 Brilliant B2B Marketing Strategy Guides

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Today’s  b2b buyers are typically  70% of the way through their purchase process  before they contact a vendor’s sales team. The old “sales funnel” model is giving way to more sophisticated analytical frameworks. Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing.

48 Phenomenal SEO Guides, Tips & Tactics

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As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting. Search engine algorithms are constantly being updated. So what’s an SEO professional to do?

45 Phenomenal Email and Mobile Marketing Stats

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online sales by 2017, and mobile devices will account for 30% of global retail e-commerce spending by 2018. Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers. Enjoy!

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Getting Started With Email Marketing Segmentation

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Let’s look at a typical listing of various email sends you may deploy in a given week: Promotional sales email. Guest post by Alphonso Sanchez. Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. The Categorization Approach to Email Segmentation. Email showcasing your latest blog posts.

The 24 Best Online Writing Tools and Apps

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And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. It follows then that emotional headlines are most important for landing pages, sales pages, case studies, and reviews—any type of content that would ideally lead to a transaction. Google Review Count: 2,210,000. Pricing: free. Pricing: free.

How to Use Storytelling for More Effective Content Marketing

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Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers. While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Guest post by Natalie Smith.

The Basics of B2B Social Media Marketing Strategy

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Social media is generally not highly effective at directly driving leads or sales. Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. Image credit: BundlePost. But it may also be a problem with basic B2B social media marketing strategy.

23 Outstanding Social Media Marketing Guides

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Writing that “Today B2B marketing departments are developing more visual content such as images, web video, infographics and Slideshare presentations,” Jonathan Pavoni demonstrates how to use Slideshare  to “repurpose content, capture prospects’ attention, and drive additional leads into the sales funnel.” How are social media marketing best practices evolving?

Four Key Ways To Build Your B2B Brand Online

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On an individual level, marketing and PR pros, sales reps, and executives should contribute thought-leadership posts that showcase their industry expertise, and contribute to relevant LinkedIn’s groups. Guest post by Irma Hunkeler. Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Isn’t it all about rational decision making, not emotions?

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