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The 21 Best Content Curation Tools

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Curata features powerful analytics that measures performance and sales pipeline impact.” — SnapApp. Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

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Many small companies fail to achieve desired sales goals despite having adequate resources. Although each one of them faces unique challenges, the following are some common pitfalls that eventually lead to the failure despite a sound sales strategy. A sound sales strategy should highlight the unique features to create a unique perception of the brand. Lack of Focus. Conclusion.

5 Essential Elements to Include in Every Sales Pitch

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Effectively closing sales is the bread and butter of your business. According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business. First and foremost, ditch the the “sales pitch.”

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3 Tips for Using Social Media for B2B Marketing

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Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. Guest post by Larry Alton. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Image credit: Jason Howle on Flickr.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

39 Amazing Internet Stats and Facts for 2016-17 [Infographic]

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Its direct and indirect impact on global retail sales is no less impressive and amounts to trillions of dollars. Guest post by Toby Dean. The Internet literally has no boundaries. As of December 2015, more than 40% of the world’s population had access to the Internet—3.26 billion people. Today that figure is 47%. ) For instance, did you know that despite the U.S. having 86.8%

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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I had to hire two new sales associates. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. It highlights your successes in a way that turns potential buyers into actual customers.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

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A spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. McKinsey’s David Edelman has referred to the consumerization of B2B marketing and sales as a “massive disruption” on the horizon. A slow response creates friction.

33 Thought-Provoking B2B Social Media and Marketing Stats

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Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. B2B marketers who implement marketing automation software see their contribution to the sales pipeline increase by an average of 10%. The IT sector (30%), B2B Sales (28%) and B2B services sector (28%) show the lowest levels of mobile email opens and consumption.

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

How to Create the Three Parts for Any Sales Funnel

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What is a Sales Funnel? Sales funnels are everywhere. This is the power of a sales funnel that’s ultimately designed to get sales. Sales funnels today are processes that mostly occur online, with the ultimate objective of driving sales. Sales funnel are frequently intricate, however. Guest post by Katrina Manning. The Three Parts.

20 Tremendous Digital Marketing Stats and Facts

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Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs.

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The 24 Best Visual Content Creation Tools

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It’s a visual reporting application for creating internal or external charts across marketing, finance, sales, or other functions. More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. 1) Canva.

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22 Tantalizing Content Marketing Stats and Facts

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According to IDC, more than 40% of marketing materials are not used by sales teams. ( By evaluating the success of content marketing strictly by leads, brands end up creating the exact type of sales-centric content that business leaders dislike. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. But that won’t last. Video is vital.

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

7 Common Myths About Big Data

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In truth, it isn’t your IT people who are likely to benefit most from big data, but rather your sales, marketing and logistics staff. Guest post by Michael Ryan. Unsurprisingly, more than a few myths have arisen as a result. Here are just seven of the many misconceptions to have sprung up around big data in the last few years. Big data is a short-lived fad. ” 6.

Five Content Marketing Tips for B2B Success

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As our research shows, nobody likes to think they are reading for insight to instead be hit with a heavy sales message. Work with – not against – the sales team. Sales teams frequently send out their own material, but this may not be aligned with the brand. It’s important to work together with sales teams to ensure consistent messaging.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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if you’re looking for a sales management guru , is there any choice other than Ken?) Conversions (leads or sales) attributable to search. Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. These are often your best leads. Sources of conversions.

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Book Review: DISCOVER Questions Get You Connected

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In the age of empowered buyers, business is often won by the sales person who asks the best questions. Deb Calvert, president and founder of People First Productivity Solutions , has written the essential field guide for sales professionals who want to learn how to ask those questions. Of course, the notion that asking the right questions is key to sales success is nothing new.

47 Superb Social Media Marketing Stats and Facts

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Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. Just 14% tie social media to sales levels. ( Social media use isn’t quite universal—but it’s getting close. Of the 7.2

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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4) It’s not (just) about lead gen or sales—it’s about relationships. To be sure, a thoughtfully written business blog can generate leads (and sales). In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. Hence, 1,000. 1) Persistence is essential. Quality matters. Or every evening.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. 83% of marketers say they prefer to use LinkedIn for distributing B2B content, and more than half of vendors say they have generated sales through LinkedIn. What do buyers say is the most important signal of vendor credibility? 9 General Marketing Stats.

The 23 Best Content Ideation Tools

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Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. Great content—the kind that resonates with your audience—starts with great topic ideas. Sometimes they magically come to you while you’re out for a morning run or enjoying an evening glass of wine on the deck. <!__more–>Links

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34 Compelling Content Marketing Stats and Facts

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Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. 41% of marketers say driving sales is the No. TopRank ).

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How to Calculate the ROI of Social Media Marketing [Infographic]

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ROI skeptics point to several issues, among them: Social media is very poor at directly driving purchases, accounting for just 1% of ecommerce sales. All are significant measures but must be reviewed differently than a simple sale. Quick: Can you list the goals of each and every one of your social media efforts? But it doesn’t have to be that way.

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5 Ways Your Website Could Be Hurting Sales

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Here’s a list of five common mistakes that may be driving down your sales. Guest post by Jessica Kane. Every marketing pro and modern business owner knows the importance of a solid online presence. In today’s digital world, the first impressions you make on potential clients will more often be through the internet rather than in person. 1) Poor Design. 2) Difficult to Navigate.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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Here are four key takeaways from this research for B2B marketers: • Sales people won’t disappear, but their role is changing, and many are struggling to adapt. 82% of B2B decision makers think sales reps are unprepared; product demonstrations are among the least-valued types of information for buyers; and half of all B2B purchases may be made directly online by 2018. Not quite.

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How To Improve Your Email Subject Lines And Get Better Results

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However, a truly great subject line can achieve so much more by telling them something about your brand and driving sales—without sounding like spam. While the subject above might drive sales in the short term, because it is loaded with urgency, it is not brand-specific at all. Guest post by Christelle Macri. In email marketing, the subject line is of paramount importance.

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Seven Ways to Humanize B2B Marketing

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Trust goes a long way toward removing friction in marketing and sales. While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated. Certainly, practicality plays a large role in B2B procurement.

35 Stupendous Social Networking Facts and Stats

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98% of sales reps with 5000+ LinkedIn connections achieve quota. Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech.

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5 Easy Tools for Social Selling Success

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But, what you may not realize is that CircleBack is also a great way to leverage the connections your sales teams already have. Then, based on their social posting and interactions, Nudge recommends content and conversation topics you can use to build a great relationship and close a sale. Guest post by Austin Duck. Social selling is an awesome way to get things done.

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83 Exceptional Social Media and Marketing Statistics for 2014

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Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social). No, not that.) ”).

14 Brilliant B2B Marketing Strategy Guides

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Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. The old “sales funnel” model is giving way to more sophisticated analytical frameworks. Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing.

The 24 Best Online Writing Tools and Apps

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And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. It follows then that emotional headlines are most important for landing pages, sales pages, case studies, and reviews—any type of content that would ideally lead to a transaction. Among global business leaders, 85% prefer text-based articles (vs.

The 29 Best Web Analytics Tools

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Sample review: “Inspectlet provide site owners a visitor oriented analytics alternative with brand new technology – recordings of site use through the eyes of the visitor…Using this data, owners can raise conversion rates by focusing sales copy and tasks in the areas visitors see most often.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

48 Phenomenal SEO Guides, Tips & Tactics

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As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting. Search engine algorithms are constantly being updated. So what’s an SEO professional to do?

Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!

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Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016. Beyond that, he challenged his readers to write about “the person (who) had the greatest effect on your personal or professional life in 2016 and thank them publicly.” I need to pay it forward. Shelly Kramer Expanded My Professional Horizons.

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45 Phenomenal Email and Mobile Marketing Stats

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online sales by 2017, and mobile devices will account for 30% of global retail e-commerce spending by 2018. Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers. Enjoy!

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How to Use Storytelling for More Effective Content Marketing

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Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers. While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Guest post by Natalie Smith.