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5 Essential Elements to Include in Every Sales Pitch

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Effectively closing sales is the bread and butter of your business. According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business. First and foremost, ditch the the “sales pitch.”

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The Single Most Important Element for Increasing B2B Lead Gen and Sales

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spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. McKinsey’s David Edelman has referred to the consumerization of B2B marketing and sales as a “massive disruption” on the horizon. slow response creates friction.

Three Things Smart B2B Marketers Will be Doing in 2016

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Too often, content marketers miss the mark, resulting in wasted time and effort as well as frustrated sales prospects. As eBook contributor Erika Goldwater noted: Organizations spend millions of dollars annually on (marketing and sales technology), yet we invest little, if any, in the training and marketing enablement for our marketing departments. Clearly, we need to do better.”

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20 Tremendous Digital Marketing Stats and Facts

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Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( The CMO Survey ). 4. Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. combined.

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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And it will seem much less like work. 4) It’s not (just) about lead gen or sales—it’s about relationships. To be sure, a thoughtfully written business blog can generate leads (and sales). For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. Quality matters.

22 Tantalizing Content Marketing Stats and Facts

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According to IDC, more than 40% of marketing materials are not used by sales teams. ( e-Strategy Trends ). By evaluating the success of content marketing strictly by leads, brands end up creating the exact type of sales-centric content that business leaders dislike. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. But that won’t last.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Any reputable SEO pro should be able to point to examples both of ranking success (e.g., if you’re looking for a sales management guru , is there any choice other than Ken?) as well as names of individuals you can contact who will tell you about their results and experience in working with this consultant. Conversions (leads or sales) attributable to search. What’s not?

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How to Calculate the ROI of Social Media Marketing [Infographic]

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ROI skeptics point to several issues, among them: Social media is very poor at directly driving purchases, accounting for just 1% of ecommerce sales. All are significant measures but must be reviewed differently than a simple sale. Quick: Can you list the goals of each and every one of your social media efforts? But it doesn’t have to be that way.

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Five Content Marketing Tips for B2B Success

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As our research shows, nobody likes to think they are reading for insight to instead be hit with a heavy sales message. Work with – not against – the sales team. Sales teams frequently send out their own material, but this may not be aligned with the brand.  It’s important to work together with sales teams to ensure consistent messaging.

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How To Improve Your Email Subject Lines And Get Better Results

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However, a truly great subject line can achieve so much more by telling them something about your brand and driving sales—without sounding like spam. While the subject above might drive sales in the short term, because it is loaded with urgency, it is not brand-specific at all. Guest post by Christelle Macri. In email marketing, the subject line is of paramount importance.

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47 Superb Social Media Marketing Stats and Facts

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Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. Just 14% tie social media to sales levels. ( The CMO Survey ). 70% of the U.S. billion last year to 2.5 billion by 2018. Of the 7.2

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5 Ways Your Website Could Be Hurting Sales

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Here’s a list of five common mistakes that may be driving down your sales. 1) Poor Design. Guest post by Jessica Kane. Every marketing pro and modern business owner knows the importance of a solid online presence. In today’s digital world, the first impressions you make on potential clients will more often be through the internet rather than in person. Conclusion.

The 23 Best Content Ideation Tools

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Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. Great content—the kind that resonates with your audience—starts with great topic ideas. Sometimes they magically come to you while you’re out for a morning run or enjoying an evening glass of wine on the deck. Pricing: free.

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. 83% of marketers say they prefer to use LinkedIn for distributing B2B content, and more than half of vendors say they have generated sales through LinkedIn. What do buyers say is the most important signal of vendor credibility? General Marketing Stats. 1.

34 Compelling Content Marketing Stats and Facts

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Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. 41% of marketers say driving sales is the No.

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20 Brilliant B2B Marketing and Digital Business Stats and Facts

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Here are four key takeaways from this research for B2B marketers: •  Sales people won’t disappear, but their role is changing, and many are struggling to adapt. 82% of B2B decision makers think sales reps are unprepared; product demonstrations are among the least-valued types of information for buyers; and half of all B2B purchases may be made directly online by 2018. Not quite.

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Seven Ways to Humanize B2B Marketing

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Trust goes a long way toward removing friction in marketing and sales. While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated. Certainly, practicality plays a large role in B2B procurement.

35 Stupendous Social Networking Facts and Stats

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98% of sales reps with 5000+ LinkedIn connections achieve quota. Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech.

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5 Easy Tools for Social Selling Success

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But, what you may not realize is that CircleBack is also a great way to leverage the connections your sales teams already have. Then, based on their social posting and interactions, Nudge recommends content and conversation topics you can use to build a great relationship and close a sale. Guest post by Austin Duck. Social selling is an awesome way to get things done.

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Getting Started With Email Marketing Segmentation

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Let’s look at a typical listing of various email sends you may deploy in a given week: Promotional sales email. Guest post by Alphonso Sanchez. Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. The Categorization Approach to Email Segmentation. Email showcasing your latest blog posts.

The 24 Best Online Writing Tools and Apps

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And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. It follows then that emotional headlines are most important for landing pages, sales pages, case studies, and reviews—any type of content that would ideally lead to a transaction. Google Review Count: 2,210,000. Pricing: free. Pricing: free.

83 Exceptional Social Media and Marketing Statistics for 2014

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Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social). MarketingCharts ). 7.

45 Phenomenal Email and Mobile Marketing Stats

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online sales by 2017, and mobile devices will account for 30% of global retail e-commerce spending by 2018. Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers. Enjoy!

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14 Brilliant B2B Marketing Strategy Guides

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Today’s  b2b buyers are typically  70% of the way through their purchase process  before they contact a vendor’s sales team. The old “sales funnel” model is giving way to more sophisticated analytical frameworks. Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing.

48 Phenomenal SEO Guides, Tips & Tactics

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As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting. Search engine algorithms are constantly being updated. So what’s an SEO professional to do?

How to Use Storytelling for More Effective Content Marketing

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Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers. While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Guest post by Natalie Smith.

The Basics of B2B Social Media Marketing Strategy

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Social media is generally not highly effective at directly driving leads or sales. Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. Image credit: BundlePost. But it may also be a problem with basic B2B social media marketing strategy.

Four Key Ways To Build Your B2B Brand Online

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On an individual level, marketing and PR pros, sales reps, and executives should contribute thought-leadership posts that showcase their industry expertise, and contribute to relevant LinkedIn’s groups. Guest post by Irma Hunkeler. Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Isn’t it all about rational decision making, not emotions?

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The B2B Lead Generation Ecosystem and WPO [Infographic]

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But while the WPO model focuses primarily on driving new website visitors, the ecosystem model extends further by incorporating conversion rate optimization (CRO) and “post-CRM” (lead scoring, lead nurturing, and sales followup) processes as well. The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North.

23 Outstanding Social Media Marketing Guides

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Writing that “Today B2B marketing departments are developing more visual content such as images, web video, infographics and Slideshare presentations,” Jonathan Pavoni demonstrates how to use Slideshare  to “repurpose content, capture prospects’ attention, and drive additional leads into the sales funnel.” How are social media marketing best practices evolving?

Six Expert Guides to Measuring Content Marketing Results

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Kieran Flanagan here contends “there is no single metric you can show your boss that will categorically give the ROI of the content you produce”–though he does outline a variety of ways to measure the impact of content on filling the sales funnel, attracting the right types of site visitors, and generating sales opportunities. Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing.

What CMOs Need to Know That Will Keep CEOs and CFOs Happy

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Structure: A market is a place where buyers and sellers come together for the purchase and sale of products and services. >>Yes, the Web is a marketplace. This guest post from Kirsten Chapman was originally published on LinkedIn. Modern marketing and business are defined by one thing: The Web. Invariably, the next question is: so where are the KPIs? Good question. The conclusion?

Five Intriguing Inbound Marketing Stats [Infographic]

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Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” ” It combines a fresh stream of compelling content with interactivity to promote engagement and SEO to make your site more “findable” when prospects are looking for what you offer. activities.

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In B2B Marketing, Don’t Forget the Basics

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The Chief Marketer report also notes that, other than referrals, the tactics that produce the largest number of qualified leads are face-to-face sales interaction (such as at trade shows and conferences), email, and direct marketing. Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. Wearables? The Internet of Things?

Looking for Surprises in the 2015 B2B Lead Generation Trend Report

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Marketing becoming more about sales than PR? For high-value business products like enterprise software, servers,  and production equipment, this is the job of sales. But for low-value, frequently purchased, commodity-type products, marketing often is sales. Lack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generation.

How B2B Marketers Will Spend Their Budgets in 2014

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Given that 70% of the b2b purchasing cycle is complete before a vendor’s sales team is even aware of the opportunity, websites are now expected to accomplish much of the pre-sales heavy lifting. Each of these tactics enable one-to-one communication with sales prospects. Among the key findings: Digital budgets are growing. One-to-one tactics are holding steady.

18 of the Best Content Marketing Strategy Guides of 2013

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“If your goal is to create content that can drive leads or sales, it doesn’t make sense to create content that is too broad or targets large audiences with only cursory interest in what you are selling. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. But where does one begin? Content Marketing Strategy Guides.

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