Remove sales

The Forward Observer

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The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore.

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

It’s easy – click here for simple instructions The post The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY.

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

She is also the author of B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales , and her books are widely used by PR, marketing, and sales professionals, and universities. And, interesting fact – she once went paragliding in the Alps!

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

It’s easy – click here for simple instructions The post The Marketing Book Podcast: “The Perfect Story” by Karen Eber appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY.

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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

Edinger About the Book Growth is a leadership issue, not a sales issue. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. Baitch (1995) Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling by Frank V.

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

It is a must-read if you are in business, sales, or advertising. Offer service – The best ways to offer service to increase sales. Hopkins shows that using specific facts can increase sales and outperform your competitors. Use of samples – How getting samples into people’s hands can increase sales.

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Brian is also the co-author with Craig Simpson of The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand. Today he consults and works with direct response marketing companies and entrepreneurs directly and through his mastermind groups. And, interesting fact – he is a Little League baseball umpire!