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NOVEMBER 25, 2010 Listen to Your Super-Consumers and Engage the Engaged to Grow Sales
Yoon says The Cambridge Group found that companies that listen to their super-consumers and use their insights to refine their message ultimately grow sales and margins across all segments”. Social media marketing is, among many other things, about dialogues with people. At first they are connections, some can be or become fans, followers and ‘friends’. And sometimes they become relationships. Relationships matter much more than connections in business. relationship occurs between two people. In a relationship people talk and listen. Talk to them. If you listen well.
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| | SOCIAL MARKETING FORUM
NOVEMBER 20, 2010 Using Customer Cases in Marketing and Sales 2.0
Since most customer cases are primarily intended for the sales team and as commercial referrals for prospects visiting the website, the intention of our client was to approach the content in a promotional and rather company- and product-centric way. You can skip through the printed versions while waiting for a meeting with your vendor, sales people can carry them around and dump them on their client’s desk – together with more collateral – at the end of a sales call and on the corporate website they can offer a sense of trust, depending on the customer in the case of course.
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NOVEMBER 19, 2010 Relevance and Content Key in Search Engine marketing
All the stages in the pre-sales information gathering and buying journey that people go through, increasingly happen online and via sources that are often invisible to marketers and businesses. People collect information in the pre-sales cycle themselves and are less receptive to information businesses provide them. The offline aspect of the pre-sales cycles largely escapes the ability of businesses to measure and monitor. How people search for and find information has changed entirely. And that has a fundamental impact on marketing and communication. That price is privacy.
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SOCIAL MARKETING FORUM Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
| FRIDAY, NOVEMBER 26, 2010
They see communities, people like you and me, influencers, loyal customers and social network users as extensions of their sales
and marketing force. Word-of-mouth leads to new customers, shortened sales
cycles, improved branding and much more. Silverman states that the acceleration in the purchase process is a direct route to more sales
and that this is exactly where WOM gets its strength. Using Customer Cases in Marketing and Sales
2.0. Word-of-mouth is not something new. Warning: while you are reading this someone is talking about your business. Think about it. MORE >>
SOCIAL MARKETING FORUM Social CRM: Customer-Centricity And The Need For Redefinitions
| WEDNESDAY, DECEMBER 22, 2010
community customer relationship management customer-centricity valueCustomer-centric thinking and working is the main driver in all marketing changes, we are going through, including social media marketing. Customer-centricity is not some kind of slogan. It's a necessity for businesses and is achieved through direct and indirect processes of listening, understanding, providing relevance and optimizing value. MORE >>
SOCIAL MARKETING FORUM Calculating the Value of the Customer Life Cycle
| WEDNESDAY, DECEMBER 1, 2010
The value of the customer life cycle, also called CLV, looks at the investments we plan to make for the customers (retention, sales
, promotion, customer service, etc) and the return we expect from the customers. CLV has everything to do with the present and the future. An introduction. CRM Customer analytics ROI customer equity customer lifecycle marketing ROI return on marketing investment ROMI MORE >>
SOCIAL MARKETING FORUM The Untapped Brand Advocacy Potential of Loyalists
| WEDNESDAY, AUGUST 15, 2012
Brand advocates are among the most powerful sources of social recommendations, word-of-mouth and sales
in this social era. However, businesses ignore or forget many possibilities to get more brand advocates, including loyal customers. of marketers even admit they have not mobilized brand loyalists and loyal customers to become active advocates. Furthermore, there is an [.]. Infographics Relationship marketing Word of mouth marketing brand advocacy word-of-mouth MORE >>
SOCIAL MARKETING FORUM Ten Lessons Social Media Marketers Can Learn from Email Marketers
| WEDNESDAY, NOVEMBER 24, 2010
In fact, all kinds of marketers could learn a lot from each other and from sales
people as well. A while ago I posted an article on The eMail Guide , as the name says a site about email marketing and run by a few extremely nice people. As I write a lot about social media marketing and email marketing I wrote a post called “Why email marketers understand social media best (even if they don’t know it). But there was some irony in it. Since I talked about “good email marketers, hoping to convince email marketers to embrace social media. If you disagree, please say so. Right? MORE >>
- A Good Reason to Invest in B2B Marketing Content: Sales SOCIAL MARKETING FORUM | TUESDAY, NOVEMBER 23, 2010
- The Nonlinear Buying Journey of The Cross-Channel Social Customer SOCIAL MARKETING FORUM | TUESDAY, JANUARY 4, 2011
- Chris Brogan: All These Numbers Like Friends and Followers are Useless SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
- Quick Guide to Indirect Sales Increases via Social Media Marketing SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 28, 2010
- Smartphones now outselling PCs SOCIAL MARKETING FORUM | WEDNESDAY, FEBRUARY 9, 2011
- Prospecting the Social Customer SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 21, 2010
- The Purposes of Content and Conversations SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
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