They see communities, people like you and me, influencers, loyal customers and social network users as extensions of their sales and marketing force. Word-of-mouth leads to new customers, shortened sales cycles, improved branding and much more. Silverman states that the acceleration in the purchase process is a direct route to more sales and that this is exactly where WOM gets its strength. Using Customer Cases in Marketing and Sales 2.0. Word-of-mouth is not something new. Warning: while you are reading this someone is talking about your business. Think about it. MORE >>

CRM Sales community customer relationship management customer-centricity valueCustomer-centric thinking and working is the main driver in all marketing changes, we are going through, including social media marketing. Customer-centricity is not some kind of slogan. It's a necessity for businesses and is achieved through direct and indirect processes of listening, understanding, providing relevance and optimizing value. MORE >>

The value of the customer life cycle, also called CLV, looks at the investments we plan to make for the customers (retention, sales, promotion, customer service, etc) and the return we expect from the customers. CLV has everything to do with the present and the future. An introduction. CRM Customer analytics ROI customer equity customer lifecycle marketing ROI return on marketing investment ROMI MORE >>

Brand advocates are among the most powerful sources of social recommendations, word-of-mouth and sales in this social era. However, businesses ignore or forget many possibilities to get more brand advocates, including loyal customers. of marketers even admit they have not mobilized brand loyalists and loyal customers to become active advocates. Furthermore, there is an [.]. Infographics Relationship marketing Word of mouth marketing brand advocacy word-of-mouth MORE >>

In fact, all kinds of marketers could learn a lot from each other and from sales people as well. A while ago I posted an article on The eMail Guide , as the name says a site about email marketing and run by a few extremely nice people. As I write a lot about social media marketing and email marketing I wrote a post called “Why email marketers understand social media best (even if they don’t know it)&#. But there was some irony in it. Since I talked about “good&# email marketers, hoping to convince email marketers to embrace social media. If you disagree, please say so. Right? MORE >>