SnapApp

JULY 24, 2018

If you’ve read the SnapApp blog (or any marketing publication recently, for that matter) you’ve probably seen the increased importance of sales and marketing alignment. Buyers are increasingly demanding a world where marketing and sales is seamless – there is no handoff, it’s simply one engine that fuels your customer journey.

Top of Funnel 75

Top of Funnel Interactive Marketing Sales Qualified Leads Content 75

SnapApp

JULY 18, 2018

Businesses today know that the longer it takes to close the sale, the greater the chance is of losing prospects to the competition. In addition, a longer sales cycle requires more time and resources. Today, quality content alone no longer drives the high conversion rates that once helped shorten sales cycles. Not convinced?

Sales Cycle 70

Sales Cycle Top of Funnel B2B Sales Lead Ranking 70

SnapApp

OCTOBER 12, 2018

When a google search reveals a heap of stats like these: 80% of leads never translate into sales 61% of leads deemed “sales-ready” never become prospects 78% of marketers rank email as their top performing nurture channel, but only 24% of sales emails are opened today. Whether a lead came from marketing or sales, lazy recon.

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

SnapApp

AUGUST 16, 2018

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today. And you only have to look as far as the saddened faces of your sales development team as they get hung up on time and time again, to see the evidence.

Top of Funnel 69

Top of Funnel B2B Sales Paid Search Agency Process 69

SnapApp

AUGUST 27, 2019

Not only are marketers responsible for generating more leads for sales, but they’re also on the hook for those leads contributing more revenue — in fact, 66% of marketers today are measured on goals directly tied to sales and revenue. So how do you find the leads sales really wants to talk to?

Lead Ranking 59

Lead Ranking High Quality Lead Sales Qualified Leads Marketing Qualified Leads 59

SnapApp

AUGUST 7, 2018

In order to generate sales and drive leads down the funnel, businesses have to understand the unique needs and interests of prospects while demonstrating value to decision-makers. With this in mind, businesses need to align sales and marketing efforts—tailoring both departments to actively engage leads and convert them.

Top of Funnel 59

Top of Funnel Interactive Marketing Sales Qualified Leads Lead Ranking 59

SnapApp

AUGUST 16, 2018

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today. And you only have to look as far as the saddened faces of your sales development team as they get hung up on time and time again, to see the evidence.

Top of Funnel 59

Top of Funnel B2B Sales Paid Search Agency Process 59

SnapApp

JUNE 11, 2019

Year after year, one priority remains at the top of the list for many B2B marketers: better alignment with sales, and the benefits that come with it. And it makes sense—tightly aligned sales and marketing teams are 67 percent better at closing deals, on average. The Connection Between Sales and Marketing. Let’s get started.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Reachforce 59

SnapApp

MAY 21, 2019

We heard from Jennifer Lux of LyntonWeb , who said, “Really understanding your personas is key to attracting the right sales-ready audience. A great way to generate more qualified, sales-ready leads is by targeting the right keywords,” says Growth Hackers ’ Jonathan Aufray. Hand Leads Off to Sales Quickly.

Sales Management 48

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 48

SnapApp

AUGUST 7, 2018

In order to generate sales and drive leads down the funnel, businesses have to understand the unique needs and interests of prospects while demonstrating value to decision-makers. With this in mind, businesses need to align sales and marketing efforts—tailoring both departments to actively engage leads and convert them.

Top of Funnel 48

Top of Funnel Interactive Marketing Sales Qualified Leads Lead Ranking 48

SnapApp

AUGUST 9, 2018

But often overlooked in the world of sales is the critical part the right sales-qualifying questions play in getting you to that coffee. That’s why we broke down the process of strategically selecting sales-qualifying questions down for you. Any good salesperson knows that “coffee is for closers”. Let’s get started!

Sales Qualified Leads 63

Sales Qualified Leads High Quality Lead Urgency Marketing Paid Search Agency 63

SnapApp

AUGUST 8, 2019

Some people might say that sales and marketing are from different planets. Tightly aligned sales and marketing teams… Generate 208% more revenue from marketing. Improve their sales win rate by 38%. 74% of marketers say sales has a negative opinion of leads they deliver. Sales ignores 50% of marketing leads.

High Quality Lead 61

High Quality Lead Marketing Qualified Leads Lead Ranking Eye-Tracking 61

SnapApp

JULY 16, 2019

We set out to understand how an evolving environment is shifting marketers’ goals, and our survey of over 800 demand gen marketers shows the change is significant: 68% of marketers plan to prioritize goals directly tied to sales and revenue in the next six months. Drive More Revenue. Increase MQL Acceptance Rate.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads Webinar Metrics 48

SnapApp

MAY 24, 2016

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

SnapApp

AUGUST 21, 2018

Sales-Qualified Leads. In the B2B sales funnel, they’re the key that unlocks the door to a sale. They’re the ones, that with the right discussion points, could turn a prospect into a sale. Study after study tell this story: Only 25% of the leads marketers generate are high enough quality to immediately advance to sales.

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

SnapApp

AUGUST 21, 2018

Sales-Qualified Leads. In the B2B sales funnel, they’re the key that unlocks the door to a sale. They’re the ones, that with the right discussion points, could turn a prospect into a sale. Study after study tell this story: Only 25% of the leads marketers generate are high enough quality to immediately advance to sales.

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

SnapApp

AUGUST 10, 2017

One of the most interesting questions we asked was an open response: What do you hate most about sales and marketing? . Buyers are tired of the standard marketing and sales playbook – that came across loud and clear. We’ve boiled the verbatims we collected down into three major gripes B2B buyers have with sales and marketing. .

B2B Sales 48

B2B Sales B2B Marketing B2B Outreach 48

SnapApp

JULY 20, 2016

Demand Gen Report has released a new report with findings on the effectiveness of sales enablement technology, and this is must-know information for marketers. Key Takeaways from the 2016 Sales Enablement Tech Report. Key Takeaways from the 2016 Sales Enablement Tech Report. Why does this happen?

Top of Funnel 48

Top of Funnel Customer Satisfaction Training Marketing Funnels 48

SnapApp

AUGUST 9, 2018

But often overlooked in the world of sales is the critical part the right sales-qualifying questions play in getting you to that coffee. That’s why we broke down the process of strategically selecting sales-qualifying questions down for you. Any good salesperson knows that “coffee is for closers”. Let’s get started!

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Urgency Marketing Paid Search Agency 48

SnapApp

OCTOBER 13, 2015

The “sales and marketing relationship” is one of the most talked-about pairings in the B2B world. Despite the wide range of emotions the departments may feel for each other the truth is here: sales and marketing are married to each other. So when sales engages the prospect, they have the tools need to have a great conversation.

Marketing Automation Services 48

Marketing Automation Services B2B Sales Interactive Marketing Marketing Prospects 48

SnapApp

OCTOBER 16, 2015

Bringing your solution to life is one of the most important hurdles for a successful sales conversation. is a common spoken and unspoken question from prospects, and sales organizations that can tell the right story or demonstrate value through content get to that “a-ha” moment much faster. Want to accelerate sales like Qvidian?

Lead Ranking 48

Lead Ranking Marketing Automation Services Marketing Management Content 48

SnapApp

AUGUST 24, 2016

What you might not know is that an ROI calculator can actually boost your sales in three ways. CEB found that the average B2B buyer is 57% through the purchase decision before engaging a sales rep. That’s how your customers feel about the traditional sales process, too. Sales today is a long game. The market has changed.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

SnapApp

SEPTEMBER 13, 2017

My name is Zach , and I work in sales. . This was my first trip to Content Marketing World, and as someone who works in sales attending a content marketing event, I was immediately interested in the relationship between the two. . Connecting Your Sales Team With Your Content Team. Content loading. . So what did he do? .

Top of Funnel 48

Top of Funnel Content Marketing Sales Cycle FAQ 48

SnapApp

OCTOBER 19, 2015

We all know that sales and marketing departments haven’t always been the best of friends. The first hurdle for a majority of sales professionals is actually locating the content that is suppose to help them prospect and sell. By Megan Tonzi , Director of Marketing, QuotaFactory. What Really Happens? Nobody wins. Conclusion.

Process 59

Process Work Management Buyer Personas Marketing Management 59

SnapApp

JANUARY 14, 2014

Sometimes as a content marketer, you can feel as if you are a plumber that uses content creation to plug sales funnel leaks. Every company will have a different sales funnel, but in general, they can be broken down into three phases: awareness, evaluation, and purchase. Get Your Content Plunger Ready.

Top of Funnel 48

Top of Funnel Peer-to-peer Content FAQ 48

SnapApp

AUGUST 7, 2015

For many retailers, holidays are critical for promoting sales and engaging their customer base. But it can be a challenge to find more creative ways to engage than blasting out “Sale! During our Father’s Day sale, we also promoted the app within our series of email blasts. Instead of screaming nothing but, “Sale!

Campaigns 48

Campaigns Blast Campaigns Advertising Mediums Demographics 48

SnapApp

AUGUST 8, 2014

Unitrends is posing a challenge for participants to see how their IT knowledge stacks up against that of a Sales Engineer, through the use of an interactive quiz. To add another engaging element, users who complete the quiz will be entered for a chance to go head-to-head with two Sales Engineers in a live game show. .

Aggregators 48

Aggregators Click Rate User-Generated Content Twitter 48

SnapApp

MAY 28, 2013

For B2B marketers, demand generation often gets high priority and praise, but no matter how much demand a marketer can generate, it can all be for not if the sales team isn’t effectively equipped to close the deal. Unfortunately, these people aren’t always looking for the products or services that may, in fact, make their lives easier.

Lead Scoring 48

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 48

SnapApp

JULY 19, 2013

This week’s SnapApp of the Week is called “Which Beast are you in the Channel Sales Jungle?” This app was created by CRN ChannelWeb in the UK to help promote their 2013 Sales & Marketing Awards held this past June in London. CRN took a clever approach by asking participants hypothetical questions about their sales characteristics.

Advertising Channels 48

Advertising Channels Click Rate Conversion Rate B2B Sales 48

SnapApp

FEBRUARY 5, 2019

Marketing and sales teams used to have separate responsibilities. Marketing teams were responsible for generating leads, and sales teams converted those leads into customers. But these days, the lines between marketing and sales teams’ responsibilities have blurred. Prospects no longer come to sales with limited information.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

SnapApp

JANUARY 24, 2019

Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. So, how can your brand break through the noise and bring in those quality leads that sales wants? The Power of Personalization.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

SnapApp

SEPTEMBER 3, 2019

While this bottom line-focused ethos has always been a part of sales culture, marketers are increasingly on the hook for how the leads they deliver perform and convert within a sales cycle. Because of this shift, 68% of marketers identify their top goals for the next six months as directly tied to sales and revenue. .

Lead Ranking 84

Lead Ranking Marketing Qualified Leads MQL Conversion Rate 84

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. Every time a sales rep interacts with an unqualified lead, you’re losing money.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

MAY 14, 2019

And yet, many of us are guilty of sending leads to sales that look qualified from the outside—but in reality—don’t perfectly align with their definition of a SQL. That’s why it’s essential for marketers to accurately score their leads before handing them off to sales. Ask for the Sale. Nurture Your Leads. About the Author.

Lead Scoring 88

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 88

SnapApp

OCTOBER 8, 2019

Lead scoring is a methodology for ranking leads in order to determine their sales readiness and likelihood to convert. When marketers qualify leads using inflated lead scores, both marketing and sales suffer. . Inflated lead scores are problematic for both marketing and sales because they don’t reveal the why behind buyers’ actions.

Lead Ranking 73

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 73

SnapApp

AUGUST 22, 2019

The need to supply great leads for sales is not going away, but is lead volume really the right measure of marketing success? . B2B marketers are in the business of finding qualified leads for their sales team. But research shows that sales teams routinely ignore 50% of the “qualified” leads marketers worked to send them.

Lead Ranking 67

Lead Ranking Sales Qualified Leads Marketing Qualified Leads Lead Scoring 67