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Thesis vs Genesis – Comparing Premium WordPress Themes


Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy! 59.95.

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7 Reasons Why Business Websites Are Still Important


also believe that it is vital for a company to have a website (or sometimes a blog can work too) that is working well in terms of providing potential customers with the information they want, being easy to use, and having the right calls to action to lead people down the sale funnel. People search through search engines like Google or Bing, not via Facebook for fan pages. What do you think?

7 Benefits of Using Lead Generation Software


In the same way that driving sales is hugely important, the manner in which you market your business also has a direct impact on your own success. This information can be passed from your marketing team to your sales department, to follow up on legitimate hot sales leads. Combined, This is where lead generation software can be invaluable.

5 Ways to Use Social Media for Real Estate Marketing


The rewards are high for the real estate agent who successfully applies their marketing skills online at a time when real estate sales are in an historic slump. Front of the Evergreen House (Photo credit: sazbean) Real estate agents are generally brilliant offline marketers, so why not apply their talent and flair to online marketing using social media? and 20 percent listings.

5 New B2B Sales and Marketing Strategies

5 New B2B Sales and Marketing. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. New B2B sales and marketing strategies. are required. 5 New B2B Sales & Marketing Strategies. B2B Sales and Marketing leaders should evaluate adopting these 5 new B2B. Pretty.

How Typography Affects Your Internet Marketing


Paying more attention to typography during search engine optimization can really help you drive more traffic and boost sales. English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending.

Tips for Improving Contact Form Conversion [Infographic]


Geometry (Photo credit: _Hadock_) The entire purpose of a business website is to get a potential customer to either buy from you, or at least ask questions that propel them down the sales funnel. Design eCommerce News & Notes SEO Infographic landing page Marketing Marketing and Advertising Sales process

Three Actionable Insights from Google Analytics


By analyzing what doesn’t work about your website, you can then take the steps necessary for fixing it, hopefully increasing visitor interaction—and, eventually, sales. Analytics are amazing tools that allow you to gather valuable insights about nearly every aspect of your business’s website. What’s even more amazing is that Google offers web analytics for free.

12 Tips for Creating a Social Media Content Strategy


Define information needs throughout the sales process. Remember, the sales process goes all the way from before interest through customer service and when they’re no longer a customer. Identifying these differences can make the sales process much smoother (and more effective). Having a content strategy is vital to the success of any social media strategy.

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. All rights reserved.

Top Internet marketing strategy links for the week of July 20, 2013


Here’s how to check (Jim’s Marketing Blog) The post Top Internet marketing strategy links for the week of July 20, 2013 appeared first on Sazbean. News & Notes

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Understanding the Online ROI of Offline and Online Advertising


Obviously we advertise in order to increase sales (or awareness), but how much do you expect the tactic to increase sales or awareness? Roi (Photo credit: olivier.capel) There is a great article over at The Moz Blog on How to Track the Online ROI of Offline Advertising. ROI (return on investment) is about an increase in hard cash as compared to the cost of the campaign.

15 Sources of New Content for Your Social Media Strategy


Sales & Marketing Training Materials – What sales and marketing materials have you prepared for your own employees? Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Answer the questions as content for everyone.

How and Why to Get Started with Video Advertising


Sales of magazines have plummeted in recent years, notes a study by the Pew Research Center. Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. This article can change the face of your business. Why has video advertising boomed?

Content Methodology: A Best Practices Report

Content serves as a powerful tool for sales. Sales staff are. industry metrics such as sales and leads, or. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. personas at each stage of their journey through the sales funnel. Content. Methodology: A Best. All rights reserved. Definition II.

Successful Marketing Always Has a Return


Just like any financial investment, successful marketing should always give back more than it costs, whether that is in direct sales, improved branding or sentiment, or reduced customer service costs. Here are some possible returns: Increasing sales revenue — the obvious return when a marketing effort leads to direct sales. The same is true with marketing decisions.

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3 Brand Publishers You Should Copy


Does your company create content that does not have a direct sales pitch? Do you weave SEO strategies into that content so that search engines take notice? And, do you actively use social media to amplify the reach of your content? Congratulations, you are a brand publisher—or at the very least, you’re heading in that direction. Urban Outfitters: The Retailers of Good Cheer.

3 Methods for Connecting Marketing & Sales


Having problems getting sales and marketing to work together? After yesterday’s post, Missing the Boat by Not Connecting Sales to Marketing , Ben Slayter asked for some help with methods to integrate marketing and sales. Try to relate to individual people, not just sales and marketing as groups. Work as a team to plan out how the changes are going to implemented.

Top Internet Marketing Strategy Links for the Week of November 18, 2013



Content Marketing 2016: Staffing, Measurement, and Effectiveness

percent, was lead conversions and sales. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. While leads and sales were deemed the most. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. Introduction II.

Top Internet Marketing Strategy Links for the Week of November 11, 2013


Duct Tape Marketing) New Research Reveals That Pinterest Is Driving More E-Commerce Sales Than Ever (Business Insider) Top 9 Twitter PPC Opportunities and Challenges (Search Engine Watch) How to Sell on Facebook Using Images (Social Media Examiner) The post Top Internet Marketing Strategy Links for the Week of November 11, 2013 appeared first on Sazbean. Marketing

Give Your Marketing a Chance


But marketing is also directly related to increasing sales and profit. Crowd down Stockton street (Photo credit: niallkennedy) When you market your business, do you give your tactics enough of a chance to actually succeed? Depending on the tactics you’re using, it can take more time (or money) for the tactics to work the way you’ve planned. Be Patient Nothing is instant.

Sales May Come From Unexpected Places


It’s always interesting to me where I get business referrals from. Sometimes they come from the most unexpected places: like the casual conversation I had with someone while waiting in line for a cup of coffee, or someone who I played a game of beach volleyball with at a friends house. Business referrals can come from even stranger places: like someone who used to play an online game with me.

Top Internet strategy, marketing and technology links for the week of January 22, 2012


How to Use Email to Transform Leads Into Sales  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of January 22, 2012…  . Maximizing Your Brand Presence on Google+  (Marketing Profs). Tips to Keep Your Website Ahead of the Curve in 2012  (Mashable!). Users Not Customers Will Wake You Up to the Future of Doing Business (Small Biz Trends).

Definitive Guide to Planning a New Content Initiative

just seeding a piece of fluff to appease our sales team? Engage your sales and/or support teams to get a pulse on. The overall marketing goal is clearly to drive online video sales. increased leads and sales in the long run. sales/support discussions, and regular conversations with customers, your content focus. Why not get your sales and support. target.

Nestlé’s GMO trial: A Case Study


Failure to do so can lead to drop-offs in sales, poor brand image, boycotts of your brand, and even legal action as seen in the Nestlé trial. Following a trial in Brazilian court this week, Nestlé corporation was ordered to begin labeling their food products as containing genetically modified ingredients. The U.S. If passed in November, Prop. do not label them. Nestlé’s GMO trial.

Is Snapchat Right For Your Business?


But, if high school and college kids are an important part of your sales strategy, then you’re going to want to at least consider utilizing the Snapchat app. If social media was fishing, then sites like Facebook and Twitter are the humongous nets thrown in the ocean, catching as many fish as possible. Which isn’t such a bad thing. But that millennial demographic?

Top Internet Marketing Strategy Links for the Week of December 9, 2013


Marketing Strategy

19 Reasons to Use Google Analytics for Your Business


The data includes the number of clicks, displays, itemized costs, conversion rates and whether the ad led to a sale, or another predetermined goal. Setting Goals With Google Analytics, you can easily set goals for virtually anything, including sales, registration, successful ad conversions, traffic and more. Let’s get down to business! 1.

Study: How Much of Your Content Marketing Is Effective?

for 2015 our goal is to make content for the whole sales funnel, including white papers, e-books, webinars, case studies, and. In 2014, many brands learned that a sales pitch doesn’t. Copyright © 2015 Contently. All rights reserved. By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers.

How Social Media Activity Affects Sales


What’s not so obvious is how your efforts on social media are affecting your bottom line (sales, revenue). While there are ways to directly measure certain campaigns (clicks on a specific link, visits to a landing page, etc.), how does social media activity affect sales? He wasn’t seeing an increasing trend in online sales, so to him, social media wasn’t working.

Top Internet Marketing Strategy Links for the Week of September 23rd, 2013


Best Of News & Notes

Top Internet strategy, marketing and technology links for the week of April 20, 2013


Harvard Business Review) Twitter Ads Introduces Keyword Targeting  (Portent). News & Notes

Missteps to Avoid in Your E-Commerce Site Design


commerce design mistakes “that could be killing your sales.” E-commerce is no longer just the future of shopping. It’s officially arrived and enthroned. According to Business Insider, total e-commerce “surged” over early holiday shopping for 2013 , rising by 24% for the combined Thanksgiving, Black Friday, and Cyber Monday shopping days. Be obvious. eCommerce

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Staffing and Launching Your Content Marketing Program

before they went on sale? ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. from coaches, entrepreneurs, sales heads, or, heck, even. All rights reserved. So was I.

Customer Service Kings: 3 Strategies All Businesses Can Employ


Customers will see a pop-up window while checking prices, which creates the opportunity for live representatives to close a sale. Comcast profits were $1.99 billion for Q2 2014, up 15 percent from a year earlier, according to the company’s website. Ryan Block, a San Francisco resident, recorded and uploaded the first customer service call heard round the world this past July.