| | | Sazbean | |  Sales | 203 articles |
| Page 1 of 3 | Previous | Next | SAZBEAN SEPTEMBER 6, 2011  Thesis vs Genesis – Comparing Premium WordPress Themes Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy! Pricing. | SAZBEAN FEBRUARY 1, 2011  12 Tips for Creating a Social Media Content Strategy Define information needs throughout the sales process. Remember, the sales process goes all the way from before interest through customer service and when they’re no longer a customer. Identifying these differences can make the sales process much smoother (and more effective). Having a content strategy is vital to the success of any social media strategy. | | | | | |
| SAZBEAN MAY 17, 2011  Using Game Mechanics to Increase Engagement & Participation Sales teams use game mechanics to entice achievement with quotas and having a “leaderboard&# with a list of where everyone falls in relation to everyone else. One of my favorite discussions at UnGeeked Elite in Chicago was by Tom Tentoglou about Gamification, or adding game mechanics into business in order to increase engagement and participation. Popularity of Gaming. | SAZBEAN JULY 15, 2010  Measurable Effects of Old Spice Viral Campaign The move has gotten quite a response , but only time and sales will tell whether it was successful for the brand’s bottom line. Sales can a bit of time to react, but there are some measurable effects that can give insight into how the ads are doing now. Back to the Sale. Mentions & Brand Awareness. Takeoff. Interactions. from a combination of sources. Thoughts? | SAZBEAN SEPTEMBER 5, 2012 7 Questions Marketers Should Be Asking Their Sales Reps All too often, we think of marketing and sales as separate entities within an organization. As marketers, we just have to generate the leads and hand them over to the sales team. In fact, as marketers, it’s our job to make sure that we’re not only generating leads for the sales team, but that we’re also generating high quality leads that our sales team can close as customers at as high a rate as possible. We’ve discussed the concept of “smarketing” in the past — aligning sales and marketing to make both teams stronger and more effective. | SAZBEAN OCTOBER 1, 2012 Why Social Media Makes Customer Service Better It Affects Current and Potential Customers The post-sales experience brings both acquisition and retention power. By the end of the year, 80% of companies plan to use social media for customer service. On the consumer side, 62% of customers have already used social media for customer service issues. Gartner predicts one billion users will be on social networks by the end of 2012. The social landscape is evolving, but one thing remains certain in all this uncertainty. Your ability to serve your customers, in the channels they wish to be served in, is critical to your business success. | | | | | | | |
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SAZBEAN | FRIDAY, MARCH 4, 2011  9 Ways Social Media Marketing Can Help Sales
We’ve discussed why companies are missing the boat by not connecting sales and marketing, as well as methods for connecting marketing and sales, but how about ways that marketing, specifically social media marketing, can help sales? Here are some ideas, some of which apply to marketing in general, but are amplified by the power of the social web: Provide One-to-One Contact - The biggest thing social media marketing can do for sales is help create one-on-one relationships between customers and potential customers and the company. What did I miss? MORE >> -
SAZBEAN | FRIDAY, AUGUST 31, 2012  Nestlé’s GMO trial: A Case Study
Failure to do so can lead to drop-offs in sales, poor brand image, boycotts of your brand, and even legal action as seen in the Nestlé trial. Following a trial in Brazilian court this week, Nestlé corporation was ordered to begin labeling their food products as containing genetically modified ingredients. Many, if not the majority of Nestlé’s products contain ingredients from genetically modified foods. The Brazilian court ruled that the Swedish corporation be required to label anything containing more than one percent genetically modified ingredients as such. The U.S. do not label them. MORE >> -
SAZBEAN | TUESDAY, MAY 24, 2011  7 Reasons Why Business Websites Are Still Important
also believe that it is vital for a company to have a website (or sometimes a blog can work too) that is working well in terms of providing potential customers with the information they want, being easy to use, and having the right calls to action to lead people down the sale funnel. With all the hype around Facebook, blogs and Twitter, I often get asked whether a business still needs a website. seriously) Having a good website for your business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you. What do you think? MORE >> -
SAZBEAN | SATURDAY, SEPTEMBER 1, 2012  Top Internet strategy, marketing and technology links for the week of September 1, 2012
Effective Marketing Includes a Return on Influence (Small Biz Trends) How to Energize Your Social Content Marketing Strategy (Top Rank Blog) 10 Steps to a Sales Page That Doesn’t Suck (ProBlogger) Sharing One Journey: New Ways to Continually Engage Your Users (ProBlogger) The Science Behind a Publishing Schedule (Daily Blog Tips) 7 Tenets for Branded Content Creators (Mashable!) News & Notes MORE >> -
SAZBEAN | SUNDAY, JANUARY 22, 2012  Top Internet strategy, marketing and technology links for the week of January 22, 2012
How to Use Email to Transform Leads Into Sales (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of January 22, 2012… . Maximizing Your Brand Presence on Google+ (Marketing Profs). Tips to Keep Your Website Ahead of the Curve in 2012 (Mashable!). Users Not Customers Will Wake You Up to the Future of Doing Business (Small Biz Trends). 31 Unexpected Perks of Blogging You’ll Never Want to Give Up (ProBlogger). Content Marketing 101: Get the balance right (Internet Marketing). 10 Taboo Topics to Take Off Your Social Media Account (HubSpot). MORE >>
- Measuring Social Media Marketing Success SAZBEAN | FRIDAY, SEPTEMBER 10, 2010
- 3 Methods for Connecting Marketing & Sales SAZBEAN | THURSDAY, MARCH 3, 2011
- Driving Sales Away with A Splash Page SAZBEAN | TUESDAY, SEPTEMBER 28, 2010
- Top Internet strategy, marketing and technology links for the week of November 10, 2012 SAZBEAN | SATURDAY, NOVEMBER 10, 2012
- Top Internet strategy, marketing and technology links for the week of October 13, 2012 SAZBEAN | SATURDAY, OCTOBER 13, 2012
- Affiliate Marketing Tips – Future of Publishing SAZBEAN | FRIDAY, APRIL 13, 2012
- 15 Sources of New Content for Your Social Media Strategy SAZBEAN | THURSDAY, AUGUST 4, 2011
- Top Internet strategy, marketing and technology links for the week of September 15, 2012 SAZBEAN | SATURDAY, SEPTEMBER 15, 2012
- How Closed-Loop Marketing Works SAZBEAN | FRIDAY, APRIL 13, 2012
- Content Can Make or Break a Social Media Strategy SAZBEAN | MONDAY, AUGUST 1, 2011
- 7 Reasons Branding & Design Play a Vital Role in Your Marketing SAZBEAN | WEDNESDAY, SEPTEMBER 19, 2012
- For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales SAZBEAN | WEDNESDAY, NOVEMBER 28, 2012
- Social media monitoring tool video: Why should I monitor social media? SAZBEAN | WEDNESDAY, MARCH 28, 2012
- Social Media Must Align with Customer Service for Success SAZBEAN | TUESDAY, AUGUST 24, 2010
- Old Spice Viral Campaign Increases Sales SAZBEAN | WEDNESDAY, JULY 28, 2010
- How to identify and retain your most valuable customers SAZBEAN | FRIDAY, NOVEMBER 23, 2012
- Top Internet strategy, marketing and technology links for the week of September 8, 2012 SAZBEAN | SATURDAY, SEPTEMBER 8, 2012
- Small Business Help from The Visa Business Network SAZBEAN | MONDAY, JANUARY 24, 2011
- What Social Media Does And Doesn’t Do For Business SAZBEAN | TUESDAY, OCTOBER 30, 2012
- 7 Social Media Resolutions to Improve Customer Engagement SAZBEAN | MONDAY, JANUARY 3, 2011
- How to Set Affiliate Marketing Commissions SAZBEAN | TUESDAY, OCTOBER 2, 2012
- Engagement in Social Media Can Be Valuable to a Brand. If It’s Done Right. SAZBEAN | FRIDAY, SEPTEMBER 28, 2012
- Top Internet strategy, marketing and technology links for the week of October 7, 2012 SAZBEAN | SUNDAY, OCTOBER 7, 2012
- Want a Sale? Make the Next Step Obvious SAZBEAN | WEDNESDAY, JUNE 9, 2010
- Best of 2010 – Increase Sales by Improving Customer Touchpoints SAZBEAN | THURSDAY, DECEMBER 30, 2010
- Impact of Google Algorithm Change on B2B Companies SAZBEAN | THURSDAY, APRIL 7, 2011
- Social Media ROI – What’s the Value of a Conversation? SAZBEAN | TUESDAY, JUNE 1, 2010
- An Example of Using Social Media to Improve Customer Service and Increase Brand Loyalty & Reputation SAZBEAN | TUESDAY, MARCH 29, 2011
- How P&G Designed Success with the Old Spice Guy Campaign SAZBEAN | WEDNESDAY, NOVEMBER 17, 2010
- Social Media in an Hour a Day SAZBEAN | WEDNESDAY, SEPTEMBER 8, 2010
- How Social Media Activity Affects Sales SAZBEAN | WEDNESDAY, JULY 27, 2011
- 3 Mistakes to Avoid when Connecting with Social Media Influencers SAZBEAN | WEDNESDAY, JANUARY 23, 2013
- Top Internet strategy, marketing and technology links for the week of March 2, 2013 SAZBEAN | SATURDAY, MARCH 2, 2013
- Top Internet strategy, marketing and technology links for the week of February 16, 2013 SAZBEAN | SATURDAY, FEBRUARY 16, 2013
- Sales May Come From Unexpected Places SAZBEAN | TUESDAY, JUNE 7, 2011
- Avoiding Zero Value Efforts in Social Media SAZBEAN | WEDNESDAY, JULY 6, 2011
- 5 Social CRM Tools for Small Business SAZBEAN | TUESDAY, FEBRUARY 26, 2013
- When SMS Text Messaging Actually Makes Sense for Marketers SAZBEAN | WEDNESDAY, APRIL 18, 2012
- Top Internet strategy, marketing and technology links for the week of December 8, 2012 SAZBEAN | SATURDAY, DECEMBER 8, 2012
- Top Internet strategy, marketing and technology links for the week of September 29, 2012 SAZBEAN | SATURDAY, SEPTEMBER 29, 2012
- An Important Driver of Business Success – Follow-through SAZBEAN | MONDAY, NOVEMBER 15, 2010
- Email Marketing: 5 Ways to Generate Immediate Sales SAZBEAN | FRIDAY, FEBRUARY 15, 2013
- Social Selling: How to Ethically Reach your Followers and Drive Sales SAZBEAN | WEDNESDAY, FEBRUARY 8, 2012
- Increase Sales by Improving Customer Touchpoints SAZBEAN | TUESDAY, NOVEMBER 30, 2010
- Making Sense of Twitter for Business SAZBEAN | TUESDAY, JUNE 19, 2012
- How Much Does Each New Customer Cost? SAZBEAN | TUESDAY, NOVEMBER 9, 2010
- Generating Quality Leads Online SAZBEAN | TUESDAY, OCTOBER 5, 2010
- Measuring the Ford Explorer Reveal in Real-Time SAZBEAN | TUESDAY, JULY 27, 2010
- Missing the Boat by Not Connecting Sales to Marketing SAZBEAN | WEDNESDAY, MARCH 2, 2011
- Top Internet strategy, marketing and technology links for the week of April 27, 2013 SAZBEAN | SATURDAY, APRIL 27, 2013
- Top Internet strategy, marketing and technology links for the week of January 5, 2013 SAZBEAN | SATURDAY, JANUARY 5, 2013
- Making the Most of Social Media Analytics SAZBEAN | THURSDAY, JUNE 7, 2012
- Top Internet strategy, marketing and technology links for the week of December 1, 2012 SAZBEAN | SATURDAY, DECEMBER 1, 2012
- Top Internet strategy, marketing and technology links for the week of June 30, 2012 SAZBEAN | SATURDAY, JUNE 30, 2012
- How Businesses Can Increase Word-of-Mouth Recommendations SAZBEAN | WEDNESDAY, JUNE 6, 2012
- 7 Ways to improve your sales results, right now SAZBEAN | MONDAY, SEPTEMBER 10, 2012
- Southwest Case Study: Turning Social Media Success into Sales SAZBEAN | WEDNESDAY, AUGUST 8, 2012
- Using Social Media to Understand Your Customers SAZBEAN | THURSDAY, JANUARY 13, 2011
- Social Media is Not a Magic Wand SAZBEAN | FRIDAY, JULY 9, 2010
- Why Regularly Updated Content is so Important SAZBEAN | THURSDAY, SEPTEMBER 30, 2010
- 18 Things Online Measurement Can Tell You SAZBEAN | THURSDAY, JULY 8, 2010
- Choosing the Right KPIs for Your Business SAZBEAN | MONDAY, AUGUST 16, 2010
- Choosing the Right Social Media Measurements SAZBEAN | THURSDAY, FEBRUARY 3, 2011
- Understanding the Value of Your Customers SAZBEAN | MONDAY, NOVEMBER 8, 2010
- Good Example of Local Social Media Outreach & Engagement #socialtestdrive SAZBEAN | MONDAY, MARCH 12, 2012
- Marketing Automation 101 SAZBEAN | WEDNESDAY, FEBRUARY 20, 2013
- Top Internet strategy, marketing and technology links for the week of August 4, 2012 SAZBEAN | SATURDAY, AUGUST 4, 2012
- Top Internet strategy, marketing and technology links for the week of March 30, 2013 SAZBEAN | SATURDAY, MARCH 30, 2013
- Using social media monitoring to identify the influencers relevant to you SAZBEAN | FRIDAY, DECEMBER 21, 2012
- Seven Ways to Help Sales Use Marketing Content to Win Buyer Trust SAZBEAN | THURSDAY, JANUARY 10, 2013
- 5 Reasons Marketing and Sales Should Get Married SAZBEAN | WEDNESDAY, OCTOBER 26, 2011
- Best of 2010 – Measurable Effects of Old Spice Viral Campaign SAZBEAN | FRIDAY, DECEMBER 24, 2010
- Top Internet strategy, marketing and technology links for the week of December 10, 2011 SAZBEAN | SATURDAY, DECEMBER 10, 2011
- 10 Simple Steps to Social Media Success SAZBEAN | THURSDAY, OCTOBER 27, 2011
- Top Internet strategy, marketing and technology links for the week of October 30, 2011 SAZBEAN | SATURDAY, OCTOBER 29, 2011
- Top Internet Strategy, Marketing & Technology Links – Week of June 25, 2011 SAZBEAN | SATURDAY, JUNE 25, 2011
- Book Review: Enterprise Social Technology by Scott Klososky SAZBEAN | WEDNESDAY, MAY 4, 2011
- Does Your Social Media Personality Fit Your Brand? SAZBEAN | THURSDAY, SEPTEMBER 9, 2010
- How to Make Using a QR Code Valuable to Your Customers SAZBEAN | MONDAY, MAY 23, 2011
- Salesforce Social Media Acquisition of Buddy Media – Buddy Media CEO’s Personal Response Video SAZBEAN | FRIDAY, JUNE 8, 2012
- How Workflows Take Marketing Automation to the Next Level SAZBEAN | THURSDAY, OCTOBER 11, 2012
- Top Internet strategy, marketing and technology links for the week of April 20, 2013 SAZBEAN | SATURDAY, APRIL 20, 2013
- How to Use Web Video to Win Business and Wow Customers SAZBEAN | MONDAY, JANUARY 21, 2013
- Five tactics B2B companies can use to strengthen key customer relationships SAZBEAN | THURSDAY, NOVEMBER 22, 2012
- Why the Interest Graph Is a Marketer’s Best Friend SAZBEAN | WEDNESDAY, JUNE 20, 2012
- Top Internet strategy, marketing and technology links for the week of March 16, 2013 SAZBEAN | SATURDAY, MARCH 16, 2013
- Top Internet strategy, marketing and technology links for the week of November 24, 2012 SAZBEAN | SATURDAY, NOVEMBER 24, 2012
- How to monitor social media for business SAZBEAN | MONDAY, JUNE 18, 2012
- Social Media – B2Bs and B2Cs Winning Leads, Sales via Social Media SAZBEAN | MONDAY, SEPTEMBER 24, 2012
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