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Thesis vs Genesis – Comparing Premium WordPress Themes

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Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy! 87. $164.

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7 Benefits of Using Lead Generation Software

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In the same way that driving sales is hugely important, the manner in which you market your business also has a direct impact on your own success. This information can be passed from your marketing team to your sales department, to follow up on legitimate hot sales leads. This is where lead generation software can be invaluable. Let’s take a closer look at how this is the case.

7 Reasons Why Business Websites Are Still Important

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I also believe that it is vital for a company to have a website (or sometimes a blog can work too) that is working well in terms of providing potential customers with the information they want, being easy to use, and having the right calls to action to lead people down the sale funnel. People search through search engines like Google or Bing, not via Facebook for fan pages.

5 Ways to Use Social Media for Real Estate Marketing

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The rewards are high for the real estate agent who successfully applies their marketing skills online at a time when real estate sales are in an historic slump. Front of the Evergreen House (Photo credit: sazbean) Real estate agents are generally brilliant offline marketers, so why not apply their talent and flair to online marketing using social media? and 20 percent listings.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Interview with David T. Scott — Author of The New Rules of Lead Generation

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With eCommerce and self-service sales, some companies don’t even need a sales force. They have no idea which tactics are giving them the most leads, or even if the tactics they’re using are giving them the right kinds of leads, which they can turn into sales. This is an interview with David T. Scott, author of The New Rules of Lead Generation (amazon link).

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Tips for Improving Contact Form Conversion [Infographic]

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Geometry (Photo credit: _Hadock_) The entire purpose of a business website is to get a potential customer to either buy from you, or at least ask questions that propel them down the sales funnel. Design eCommerce News & Notes SEO Infographic landing page Marketing Marketing and Advertising Sales process

Top Internet marketing strategy links for the week of July 20, 2013

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Here’s how to check (Jim’s Marketing Blog) The post Top Internet marketing strategy links for the week of July 20, 2013 appeared first on Sazbean. News & Notes

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15 Sources of New Content for Your Social Media Strategy

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Sales & Marketing Training Materials – What sales and marketing materials have you prepared for your own employees? Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Answer the questions as content for everyone.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

12 Tips for Creating a Social Media Content Strategy

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Define information needs throughout the sales process. Remember, the sales process goes all the way from before interest through customer service and when they’re no longer a customer. Identifying these differences can make the sales process much smoother (and more effective). Having a content strategy is vital to the success of any social media strategy.

Successful Marketing Always Has a Return

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Just like any financial investment, successful marketing should always give back more than it costs, whether that is in direct sales, improved branding or sentiment, or reduced customer service costs. Here are some possible returns: Increasing sales revenue — the obvious return when a marketing effort leads to direct sales. The same is true with marketing decisions.

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3 Methods for Connecting Marketing & Sales

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Having problems getting sales and marketing to work together? After yesterday’s post, Missing the Boat by Not Connecting Sales to Marketing , Ben Slayter asked for some help with methods to integrate marketing and sales. Try to relate to individual people, not just sales and marketing as groups. Work as a team to plan out how the changes are going to implemented.

Understanding the Online ROI of Offline and Online Advertising

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Obviously we advertise in order to increase sales (or awareness), but how much do you expect the tactic to increase sales or awareness? To tie awareness to sales, you often have to look for a more indirect “uplift” in sales, unless you’re advertising a specific sales incentive. The conversions are intimately tied to the goal. News & Notes

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Sales May Come From Unexpected Places

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It’s always interesting to me where I get business referrals from. Sometimes they come from the most unexpected places: like the casual conversation I had with someone while waiting in line for a cup of coffee, or someone who I played a game of beach volleyball with at a friends house. Business referrals can come from even stranger places: like someone who used to play an online game with me.

How Social Media Activity Affects Sales

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What’s not so obvious is how your efforts on social media are affecting your bottom line (sales, revenue). how does social media activity affect sales? He wasn’t seeing an increasing trend in online sales, so to him, social media wasn’t working. There are also lifts in the number of sales (although they sometimes lag by a month).

Top Internet strategy, marketing and technology links for the week of January 22, 2012

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How to Use Email to Transform Leads Into Sales (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of January 22, 2012… . Maximizing Your Brand Presence on Google+ (Marketing Profs). 4 Tips to Keep Your Website Ahead of the Curve in 2012 (Mashable!). Users Not Customers Will Wake You Up to the Future of Doing Business (Small Biz Trends).

Top Internet Marketing Strategy Links for the Week of November 18, 2013

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Marketing

Top Internet Marketing Strategy Links for the Week of November 11, 2013

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Duct Tape Marketing) New Research Reveals That Pinterest Is Driving More E-Commerce Sales Than Ever (Business Insider) Top 9 Twitter PPC Opportunities and Challenges (Search Engine Watch) How to Sell on Facebook Using Images (Social Media Examiner) The post Top Internet Marketing Strategy Links for the Week of November 11, 2013 appeared first on Sazbean. Marketing

Give Your Marketing a Chance

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But marketing is also directly related to increasing sales and profit. Crowd down Stockton street (Photo credit: niallkennedy) When you market your business, do you give your tactics enough of a chance to actually succeed? Depending on the tactics you’re using, it can take more time (or money) for the tactics to work the way you’ve planned. Be Patient Nothing is instant.

Top Internet Marketing Strategy Links for the Week of September 23rd, 2013

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Best Of News & Notes

Three Actionable Insights from Google Analytics

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By analyzing what doesn’t work about your website, you can then take the steps necessary for fixing it, hopefully increasing visitor interaction—and, eventually, sales. Analytics are amazing tools that allow you to gather valuable insights about nearly every aspect of your business’s website. What’s even more amazing is that Google offers web analytics for free.

Missing the Boat by Not Connecting Sales to Marketing

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The disconnect between sales and marketing is probably as old as the two industrys/jobs. Many companies keep marketing and sales in separate departments which never talk to each other, which not only causes friction, it can mean lost sales, especially in these days of the social web. Marketing has a wealth of information that sales needs to do their job. How to do this?

How and Why to Get Started with Video Advertising

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Sales of magazines have plummeted in recent years, notes a study by the Pew Research Center. Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. This article can change the face of your business. Why has video advertising boomed?

Top Internet strategy, marketing and technology links for the week of April 27, 2013

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Don’t Post that Post! Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. News & Notes

Affiliate Marketing Tips – Future of Publishing

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Many publishers genuinely want their PPC merchants to succeed, but they simply won’t drive results without getting some form of payment each time a sale is made. Targeted leads produce the highest conversion rates, but does it even matter for the publisher if they’re getting paid per click? Highlights: Market toward people you know…. Future of Publishing is sponsored by VigLink.

Caution! What value message are you sending with Groupon?

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When the car companies tried to raise their rates, their sale went down. If you pride yourself on customer service, if your current customers come to you because of that level of service, how will future sales be impacted if you provide less than your best because there are too many people? Social discounting sites like GroupOn , Living Social , Facebook deals, etc. are all the rage.

Relationships are Key to B2B Online Marketing in 2014

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With longer sales cycles, and often, larger purchase amounts, it’s the relationship that a customer has with a business that really determines whether or not they’ll make the sale. over coffee (Photo credit: lanuiop) B2B marketing, whether online or off, is all about relationships. The post Relationships are Key to B2B Online Marketing in 2014 appeared first on Sazbean.

An Example of Using Social Media to Improve Customer Service and Increase Brand Loyalty & Reputation

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Instead of blasting out a promotion to everyone, taking the extra effort to let specific customers know about offers they’ve expressed interest in not only increases the probability of a sale, it also increases brand loyalty and reputation. Many businesses really miss the boat when it comes to providing content and value that their customers want. One strikes my fancy.

Content Can Make or Break a Social Media Strategy

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The upside is that social media can help you build relationships which have much longer effects than a one-time up-surge in sales. While many businesses have decided that social media is important, sometimes they don’t give it any more thought than to setup a Facebook page and a Twitter account. Broadcast vs. Participation. Audience Needs vs. Your Needs. People are very selfish.

Top Internet Marketing Strategy Links for the Week of December 9, 2013

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Marketing Strategy

Missteps to Avoid in Your E-Commerce Site Design

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commerce design mistakes “that could be killing your sales.” E-commerce is no longer just the future of shopping. It’s officially arrived and enthroned. According to Business Insider, total e-commerce “surged” over early holiday shopping for 2013 , rising by 24% for the combined Thanksgiving, Black Friday, and Cyber Monday shopping days. Be obvious. eCommerce

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Top Internet Marketing Strategy Links for the Week of October 28th, 2013

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Mashable) How You can Win at Social Media Right Now (Entrepreneur) That’s So Awkward: Why You Should Use Humor in Your Email Campaigns (Email Marketing) 20 Critical Dos and Don’ts of LinkedIn Networking (Inc.com) The post Top Internet Marketing Strategy Links for the Week of October 28th, 2013 appeared first on Sazbean. Best Of News & Notes

19 Reasons to Use Google Analytics for Your Business

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The data includes the number of clicks, displays, itemized costs, conversion rates and whether the ad led to a sale, or another predetermined goal. Setting Goals With Google Analytics, you can easily set goals for virtually anything, including sales, registration, successful ad conversions, traffic and more. Let’s get down to business!

How Your Products Influence Your Brand

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Communications with customers throughout the sales process (including post sales and customer service) is vital for meeting and molding expectations and can lead to much better products (and brand perception) in the future. Other than advertising and marketing, products and services are how people experience your brand. Thoughts? photo by AndyRob , on Flickr). News & Notes

Treat Your Customers Unequally

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This isn’t a new concept for either marketing or sales. Notice I didn’t say unfairly. I said unequally. Unfairly isn’t nice (and isn’t good for business). Unequally is good for business. Because at the end of the day some customers are more valuable to your company than others. Retention vs. Acquisition. Customer Lifetime Value. Customer Influence.

Book Review: Enterprise Social Technology by Scott Klososky

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If you spend a lot of effort building an audience, but it’s not clear what they should do next, you’re missing out on a lot of sales. Send Advertisements – While promotion shouldn’t be any more than 10% of the content you put out, it is required in order to make people aware of your social networking presences and also to leverage your audience to increase sales.

Top Internet strategy, marketing and technology links for the week of April 20, 2013

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Here are the top Internet strategy, marketing and technology links for the week of April 20, 2013… The Convergence of Content Marketing and SEO [PODCAST] (Social Media Explorer) What are Your Customers Saying About You? (The What’s the Future Content of Marketers? (Top Harvard Business Review) Twitter Ads Introduces Keyword Targeting (Portent). News & Notes