Savvy B2B Marketing

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Better to be a helpful voice that encourages sales to happen more organically. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there! 1. Be Authentic. Be Unique. Be Consistent. Choose a Memorable Name.

10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

Tracking cost per lead is one indicator of success, but measuring the cost per sales opportunity is also a valuable ROI indicator, as lead generation is about “harvesting opportunity” not just short-term wins. 9. We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success. Lead generation is the lifeblood of any business. Yet many companies struggle to capture, manage and convert meaningful leads for their business.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Advanced Content – Contrary to popular belief, just because someone has visited your blog or website doesn’t mean they’ve entered the top of your sales funnel. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing.

Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

If you're tasked with enabling your sales force, read on for ideas you can glean from successful demand-generation initiatives. As such, when I think about enabling sales, I think about employing many of the same strategies used to engage customers. In fact, sales enablement professionals can learn a lot from their demand gen colleagues. Nurturing Sales. And more.

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. All rights reserved.

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

This makes sense, because the messages that typically resonate better are objectively credible information versus a sales pitch. We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland. Read on for John's formula for success with social media. “So, how do we get started with social media?” ” It’s a question our agency has been asked countless times, but not many companies know it’s the wrong question to be asking.

4 Mistakes You Are Making With Your Case Studies

Savvy B2B Marketing

They can be stand alone pieces to leave behind with a prospect, inserted into an RFP or sales proposal or included in a newsletter. Case studies are very valuable elements of the B2B content marketing mix. Well executed they can solidify and clarify your benefits in the mind of your prospect. Unfortunately there are some common mistakes that marketers are making with their case studies. Make sure you aren’t one of them! Making the before unbelievable. This is a critical piece not to over embellish. You just make your client look bad and you set the wrong tone for the whole piece.

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

The original intent was to paint the entire picture of the buyer experience to help inform an organization's future strategy for business, sales, and marketing. For years, marketing and sales have looked through the “funnel/single-buyer lens.” Instead, they’re looking at the entire experience, including what happens before and after the sale.

Getting found on LinkedIn: how keywords can improve your visibility

Savvy B2B Marketing

It is a strong resource for making connections with people and businesses, leading to increased sales for you. · You can create more leads and make more sales. Today's Post is provided by journalist and e-copy writer; Lisa Jackson. **. LinkedIn may have started out being a job board, but it has become a powerful B2B marketing tool for freelance professionals and others.

Content Methodology: A Best Practices Report

Content serves as a powerful tool for sales. Sales staff are. industry metrics such as sales and leads, or. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. personas at each stage of their journey through the sales funnel. Content. Methodology: A Best. All rights reserved. Definition II.

Be human. Your customers will thank you.

Savvy B2B Marketing

Write emails that sound like emails, not like mandates handed down from on-high or slick sales messages wrapped in pseudo-informational content. Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. Your brand needs to be human, too.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

We're pleased to present the following post from guest submitter Daniel Frank: So it was great show, you have enough business cards to sink a small ship and you’re looking forward to all the sales you’ll be able claim in few months. And then nothing happens; your leads just vanish into the ether. If this sounds familiar then maybe a few simple techniques might help.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

According to Junta42, marketers are currently using a potpourri of performance metrics, but not enough to overcome the confidence issues: Usage metrics such as Increasing Web Traffic (56%) and Driving More Sales Leads (36%). Financial measurements, including Direct Sales Attributable to the Content Marketing Programs (49%). Increased Sales Lead Quantity. Sales Lead Quality.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

Close sales – How do you best counter questions and objections in the sales process? Customer stories with strong results and messages that directly address buyer concerns help close sales. 6. About the author: Casey Hibbard of Compelling Cases helps companies capture customer stories that earn trust, win sales, land PR and secure funding. ” 3.

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4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

Sales is either too aggressive with follow-up or never contacts you. Craig is also author of the popular sales and marekting blog, The Funneholic We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic. Read on for Craig's insights into what it's like to be a B2B buyer. ” The most amazing thing happened to me recently. ” 2. Good luck!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

percent, was lead conversions and sales. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. While leads and sales were deemed the most. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. Introduction II.

Savvy Week in Review: April 27

Savvy B2B Marketing

My Blog Made Over 2 Million Dollars in Sales: How’s that for ROI? Marketing Scores Leads, So Why Doesn’t Sales Score Opportunities? Swayne Hill shares a proven way for sales to save significant admin time better deal with sales forecast risks. TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Key words.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

Like most folks new to content marketing (the use of content to nurture and drive prospects towards a sale) I was eager to dive right in. In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration! wanted to play with the marketing automation software and start blasting out content. And boy, did I get an education. Learning Curve. Irrelevant?

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

Scott Sidman, head of sales and marketing, knew that the 50 plus people he would ultimately reach with the event would justify the cost and effort. Distribute content to the sales team in a useful format. Video segments that are suitable for sales to use with prospects are organized and deployed to make it fast and convenient for sales people to send to customers.

Analyzing the Competition Where It Counts

Savvy B2B Marketing

According to Tony , “One of the clearest mandates being heard from buyers today is the desire for buying experiences that offer more than just a product or service sale. As a former competitive analyst in technology marketing, I know how critical it is to keep your finger on the pulse of competitors’ activities, announcements, and positioning. Content marketing. non-salesy) way.

Study: How Much of Your Content Marketing Is Effective?

for 2015 our goal is to make content for the whole sales funnel, including white papers, e-books, webinars, case studies, and. In 2014, many brands learned that a sales pitch doesn’t. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers.

Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

Find New Customers helps companies with 50 to 5,000 employees and complex products implement lead generation programs to improve the way you find and acqu i re high quality sales leads according to David Meerman Scott, author of The New Rules of Marketing & PR. Whether it is kitchen appliances, law schools, copiers or automobiles, the fact is they pretty much all look alike.

Six Mistakes to Avoid In Selecting a Marketing Automation System

Savvy B2B Marketing

That’s probably true, unless the vendor’s sales team is outstandingly inept. We're pleased to present this guest post by David Raab , who specializes in marketing technology and analysis. Read on for insights into the right way to choose a marketing automation system. But it also means that many buyers are moving toward a purchase decision with little concrete guidance. Not really.

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?

Savvy B2B Marketing

We all know that self-educated buyers are holding sales reps at arm’s length until they’re quite far along the path to purchase. If there’s any discontinuity between the information marketers present and the conversations sales reps spark up, confusion ensues and the prospect is likely to bail. B2B Buyers are Consumers Too. The world moves faster in general.

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Savvy Week in Review: June 22

Savvy B2B Marketing

B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’ via @B2BLeadBlog. Andrea Johnson explains how to enable sales professionals to determine early in the sales cycle whether their solutions fit their customers’ needs, and if there’s a strong enough business case to get the purchase approved. Whoosh! There goes the first official week of summer.

Staffing and Launching Your Content Marketing Program

before they went on sale? ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. from coaches, entrepreneurs, sales heads, or, heck, even. All rights reserved. So was I.

Savvy Week in Review April 6th

Savvy B2B Marketing

Complex Sales Processes Drive Need for Content Marketing, Content Curation by @GetCurata. This overview of the importance of content marketing to the compex sales process includes insights from a new Mediative white paper and examples from SAP and Amex's Open. 6 “Start-Me-Up” Tips for Novice Content Marketers by @apritchie via @junta42. Friday, again? And - APRIL?

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

Sales directly sourced from social media. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Here’s what it takes to research and prepare for your foray into social media marketing. Research Fundamentals.

Integrated Marketing and a Chat with Gini Dietrich

Savvy B2B Marketing

come from the for-profit world so I want readers to think about affecting one of three things: increased revenues, improved margins, or a shortened sales cycle. B: Tell me a bit about tools, both free and paid, that companies can use to help run their campaigns and measure results? G: It depends on your specific resources, but the following is a good compilation of tools for each approach: Direct.

Savvy Speaks: White Paper Writing Best Practices

Savvy B2B Marketing

They see these content marketing pieces as glorified sales brochures where they get to beat their chests and talk about all their gnarly features. These days everyone has a white paper or an ebook they'd like you to download. What makes a white paper stand out from the crowd? The Savvy Sisters have some ideas. Jamie. It solves my problem. not your lead gen problem - but my problem.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

4 Lost Copy Opportunities that Handicap Your Brand

Savvy B2B Marketing

If a visitor to your site has taken the time to complete a form to register for an event, subscribe to your newsletter, or initiate a conversation with a sales person, you’re not only screwing up your marketing but your basic manners if you don’t respond appropriately. The devil is in the details. One rotten apple ruins the crop. chain is only as strong as its weakest link.

4 Smart Ways to Repurpose Content

Savvy B2B Marketing

OF COURSE, you are going to have to change the style of the original copy, but again, the marketing and branding messaging should be consistent with your more formal sales collateral. You guessed it – it’s in the B2B marketing world. Repurposed content delivered through different channels reinforces your brand messaging and gets your message out to a much wider audience.

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Want to be Essential and Memorable? Teach Your Prospects!

Savvy B2B Marketing

So today in honor of Teacher Appreciation Week and Mr Reynolds who taught 6 th grade science at Columbus Middle School let’s talk about the value of teaching through sales and marketing. In B2B our sales cycle is one that tends to be long and often requires educating customers on the ROI and value at many levels of the organization and in various departments. The Researcher.

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Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch

Savvy B2B Marketing

But this is how marketing, sales, and service can help shift the perception. In March, I attended ITSMA’s road show on Thought Leadership Marketing: Moving from Ideas to Revenue. caught up with Chris Koch, Associate Vice President, Research and Thought Leadership for ITSMA, to dig down further into the topic. 1. What does it take to develop a compelling point of view ? Why is this ?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Savvy Wrap Up: July 29

Savvy B2B Marketing

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale by @PointClearPD. If you find yourself lolling about in the dog days of summer, perhaps you need a little pick-me-up. Read on for some posts sure to recharge your batteries! And be sure to share your own inspirations from the week! 13 Ways to Make Your B2B Resource Center Rock via @junta42. Tread lightly, brands.

How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

What B2B companies forget is that their sales reps and subject matter experts have been having unmonitored conversations with prospects and customers for years. Executives want to talk to peers without anyone looking over their shoulder, and without being hounded by sales reps. You lay out three sequential steps for the social media process: monitor, engage, and manage.

Week in Review - Feb 10th

Savvy B2B Marketing

Find out why your ability to make a sale is increasingly about delivering a buying experience that woos and wows prospects and customers. Today's marketing execs need to understand multiple buying scenarios and how they will shape the organization’s marketing, sales, product, content, and social strategies. Next week is Valentine's Day. While we're sharing a little love for some of our favorite blog posts today, we're also sending out some virtual XO's to all our fellow B2B bloggers, our clients, and everyone else who brightens our days. Noticing a theme?

Savvy Week in Review: June 15

Savvy B2B Marketing

Psychological Master Keys That Will Open The Doors to More Sales by @derekhalpern. How can it be that mid-June is already here?! Before it all slips away, make sure you take the time to digest some good reads from around the blogosphere. Since we've rounded up our faves for the week, you have no excuse not to. Enjoy! Clean, clear, and made to convert. Great move!

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.