| | | PWB Marketing Blog | |  Sales | 21 articles |
| Page 1 of 1 | Previous | Next | PWB MARKETING BLOG AUGUST 24, 2011  Five Awesome B2B Social Media Statistics Then equip your sales force to use the videos as a sales tool. your sales reps can share them with prospects as a way to get their foot in the door. Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. We set out to find the top five B2B social media statistics. Top B2B Social Media Statistics. | PWB MARKETING BLOG SEPTEMBER 16, 2011  21 Things to Know When Pricing a B2B Website Do you need an e-commerce solution to track inventory, manage payment processing, run promotions or special offers, run sales reports, and accept PayPal and credit card payments? Do you have a set of measurable goals for your website such as bounce rate, new visitors, conversions, or sales? Many factors influence the price of a website. It depends what you put inside it. | | | | | |
| PWB MARKETING BLOG JUNE 8, 2012  Newsjacking: What Is It and Why Should I Care According to Hubspot, newsjacking is the “practice of capitalizing on the popularity of a news story to amplify your sales and marketing success.” However if the article seems like a sales pitch, then always ere on the side of caution. In this article you’ll get a better understanding of newsjacking. Whether unintentional or not, newsjacking is not without risks. | PWB MARKETING BLOG SEPTEMBER 23, 2011  Secret to a Killer B2B Social Media Program Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. Bottom of the Funnel: Close the Sale. You want them to contact you directly so you can now close the sale. Frustrated. | PWB MARKETING BLOG SEPTEMBER 12, 2011  Three Dangerous B2B Social Media Mistakes Social media should be integrated across your entire business – not only with marketing – but customer service, sales, and product development. Social media is more effective when you’re not making mistakes. Mistakes are costly. The best case scenario is you get nervous because management is breathing down your neck for bottom line results. And with that, so does the cost of failure. Wrong. | PWB MARKETING BLOG OCTOBER 27, 2011  How To Optimize Your B2B White Papers For Google If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is. So how do you get your stuff noticed? | | | | | | | |
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PWB MARKETING BLOG | TUESDAY, OCTOBER 25, 2011  10+ Ways To Use B2B Social Media In Your Business
Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. If your idea of integration is putting a Facebook logo on all your B2B marketing collateral and calling it a day, then read the following eleven suggestions for going beyond the basics. Eleven Different Ways to Integrate B2B Social Media. Every e-newsletter and email should have a call to action for the social web. Skin your YouTube page. Tweet with them. MORE >> -
PWB MARKETING BLOG | WEDNESDAY, JULY 13, 2011 How Are B2B Companies Using Content To Grow Business?
Business marketers know that generating sales leads is based on a variety of demand generation and branding factors, such as effective integration of new and traditional media, thought leadership, social media presence, and more. New research shows more content means more sales leads. The data showed that companies that generated more content generated more sales leads. study by HubSpot asked 4,000 B2B and B2C businesses how they are successfully driving traffic and generating leads. Businesses with over 400 indexed pages generated the most traffic and leads. MORE >> -
PWB MARKETING BLOG | TUESDAY, NOVEMBER 1, 2011  Seven Habits of Highly Effective B2B Websites
Have a set of measurable goals for your website such as bounce rate, new visitors, conversions, or sales. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. Redesigning a B2B website can seem like a daunting task. Take a deep breath and relax. We’ve built B2B websites since 1998. We’ve also helped companies out of messes they’ve made with ineffective websites. Based on our experience and with a nod to Stephen R. MORE >> -
PWB MARKETING BLOG | WEDNESDAY, OCTOBER 5, 2011  Six Surprising B2B Content Marketing Ideas
Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc. virtual trade show would be a good application for a global B2B supplier that has a new product and wants to share it with sales, business partners, and distributors at one event. One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls. So how do you find new content that engages audiences? MORE >> -
PWB MARKETING BLOG | SUNDAY, NOVEMBER 13, 2011  B2B Social Media On The Rise [Infographic]
Sales, customer service, product development, and the entire organization needs to be social. Are you one of the 86% of B2B companies using social media? Or are you sitting on the sidelines, not sure how to get started or maybe just waiting for the right time? Don’t wait. B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. Not having time or resources is no excuse for not participating in the social sphere. Your customers are there. MORE >>
- B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel? PWB MARKETING BLOG | MONDAY, AUGUST 8, 2011
- Can Your Customers Find Your B2B Industrial Company Online? PWB MARKETING BLOG | WEDNESDAY, AUGUST 17, 2011
- Why Discipline is Critical for Successful Demand Generation PWB MARKETING BLOG | FRIDAY, APRIL 8, 2011
- Is Google Analytics Right For Your Business? PWB MARKETING BLOG | FRIDAY, JULY 22, 2011
- 4 Quick Tips to Help Employees Deliver Your Social Media Message PWB MARKETING BLOG | WEDNESDAY, DECEMBER 21, 2011
- How To Mine Twitter for Sales Leads | PWB Marketing Blog PWB MARKETING BLOG | MONDAY, MAY 16, 2011
- The Limitations of Facebook Insights For Websites PWB MARKETING BLOG | WEDNESDAY, JULY 6, 2011
- Newsjacking: What Is It and Why Should I Care PWB MARKETING BLOG | FRIDAY, JUNE 8, 2012
- Analytic Data: Dive In for a Look at Your Website Messaging PWB MARKETING BLOG | WEDNESDAY, JULY 25, 2012
- Analytic Data: Dive In for a Look at Your Website Messaging PWB MARKETING BLOG | WEDNESDAY, JULY 25, 2012
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