PWB Marketing Blog

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How Do You Sell?

PWB Marketing Blog

been in field sales), it’s easy to dismiss the importance of a connected, effective sales channel. I’ve said this before and I’ll repeat it – sales and marketing are interrelated, interdependent disciplines.

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Then equip your sales force to use the videos as a sales tool. your sales reps can share them with prospects as a way to get their foot in the door. Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends.

List Management: Tips to Best Manage your Campaigns

PWB Marketing Blog

Did the e-blast motivate more sales? Knowing your customer, especially when sending e-blasts is important to keep your customer from simply clicking “delete” when receiving your message or perhaps opting out altogether. Avoid becoming SPAM at all costs.

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B2B Social Media On The Rise [Infographic]

PWB Marketing Blog

Sales, customer service, product development, and the entire organization needs to be social. Are you one of the 86% of B2B companies using social media? Or are you sitting on the sidelines, not sure how to get started or maybe just waiting for the right time? Don’t wait.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical.

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. Bottom of the Funnel: Close the Sale. Frustrated.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc. One of the biggest challenges B2B marketers have is coming up with new content.

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Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Have a set of measurable goals for your website such as bounce rate, new visitors, conversions, or sales. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it.

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents.

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical.

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

How about posting a demo of your complex industrial machinery on YouTube (and letting your sales force use it as sales piece)? Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing?

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

Most websites want the “sale” and knowing how the conversions work helps to get that dale whether it’s someone in the seat at a Sunday morning mass or it’s someone buying your product or service. Would you dive in without knowing how deep the water was?

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Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

Most websites want the “sale” and knowing how the conversions work helps to get that dale whether it’s someone in the seat at a Sunday morning mass or it’s someone buying your product or service. Would you dive in without knowing how deep the water was?

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21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

Do you need an e-commerce solution to track inventory, manage payment processing, run promotions or special offers, run sales reports, and accept PayPal and credit card payments? Do you have a set of measurable goals for your website such as bounce rate, new visitors, conversions, or sales?

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical.

How Are B2B Companies Using Content To Grow Business?

PWB Marketing Blog

Business marketers know that generating sales leads is based on a variety of demand generation and branding factors, such as effective integration of new and traditional media, thought leadership, social media presence, and more. New research shows more content means more sales leads. The data showed that companies that generated more content generated more sales leads.

B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?

PWB Marketing Blog

Their study examines all stages of the B2B purchase funnel from lead generation to sales conversion. From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011.

Channel Your Efforts

PWB Marketing Blog

Over the years, PWB has worked with a lot of clients with independent sales channels. At the end of the day, unless you have a direct sales channel, your sales outlets all have the same product offerings. Every independent sales channel outlet is unique – they have different strengths, histories, and weaknesses. Instead, consider how helping them to stand on their own with a powerful brand will enable them and fuel sales of YOUR product or service!

4 Quick Tips to Help Employees Deliver Your Social Media Message

PWB Marketing Blog

Next time your sales-staff has a customer engagement have them tell the customer about your social media sites. Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. Often one of the biggest challenges in creating social media campaigns however is spreading the word.

Is Google Analytics Right For Your Business?

PWB Marketing Blog

The goal of a website is unique to each business – customer support, generate leads , transact online sales, educate prospective customers, and more. Sean and I participated in the July’s Ann Arbor Marketing Workshop. About 40 people attended and the format was like marketing speed dating. One minute you’d be talking to a business owner who sells water sterilization kits and the next minute you’d be chatting with an affiliate marketer. It was a blast.

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Why Discipline is Critical for Successful Demand Generation

PWB Marketing Blog

First and foremost, successful demand generation require one to take and maintain a point of view that looks at the whole marketing and sales process, not just individual efforts or programs. Many companies have serious discontinuity between marketing and sales. I was responsible for the entire marketing and sales effort, so I could control the whole process — from spot TV buys to telesales commission systems.

The Limitations of Facebook Insights For Websites

PWB Marketing Blog

Neither can Facebook tell you whether your Facebook visitors downloaded a whitepaper and became a sales lead (only Google Analytics has visibility into this). Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook.

Catch on Command

PWB Marketing Blog

Often management and sales folks without a marketing background forget that marketing is an inherently longer-term activity. As marketers, it’s incumbent on us to help the leadership and sales teams we serve understand this holistic, long-term perspective.

How To Mine Twitter for Sales Leads | PWB Marketing Blog

PWB Marketing Blog

2015 Social Media Predictions

PWB Marketing Blog

Many businesses will think social first when crafting a marketing plan or developing sales outreach strategies. There is always interesting discussion at the end of one year looking into the next – What are the social media predictions, trends and hot topics to look forward to.

2015 Social Media Predictions

PWB Marketing Blog

Many businesses will think social first when crafting a marketing plan or developing sales outreach strategies. There is always interesting discussion at the end of one year looking into the next – What are the social media predictions, trends and hot topics to look forward to.

List Management: Tips to Best Manage your Campaigns

PWB Marketing Blog

Did the e-blast motivate more sales? Knowing your customer, especially when sending e-blasts is important to keep your customer from simply clicking “delete” when receiving your message or perhaps opting out altogether. Avoid becoming SPAM at all costs.

Catch on Command: Demand Generation

PWB Marketing Blog

Often management and sales folks without a marketing background forget that marketing is an inherently longer-term activity. As marketers, it’s incumbent on us to help the leadership and sales teams we serve understand this holistic, long-term perspective.

When Advertising Fails

PWB Marketing Blog

This sign posted outside a contractor supply store that advertised an “Ex-wife sale” was taken down after drawing controversy. Apparently this bears repeating – KNOW your audience.

How Do You Sell?

PWB Marketing Blog

been in field sales), it’s easy to dismiss the importance of a connected, effective sales channel. I’ve said this before and I’ll repeat it – sales and marketing are interrelated, interdependent disciplines.

Understanding CTR vs. Conversion Goals

PWB Marketing Blog

If you are a B2C company, then it is likely your conversions are sales which can be quantified by revenue. I am working with a couple of AdWords clients right now that are really struggling with meaningfully analyzing the return on their AdWords campaigns. I suggested that they add conversion codes to better understand what may be working when the question came up, “Well what is the difference between Clickthrough-rate (CTR) and Conversions?

Newsjacking: What Is It and Why Should I Care

PWB Marketing Blog

According to Hubspot, newsjacking is the “practice of capitalizing on the popularity of a news story to amplify your sales and marketing success.” However if the article seems like a sales pitch, then always ere on the side of caution.

Newsjacking: What Is It and Why Should I Care

PWB Marketing Blog

According to Hubspot, newsjacking is the “practice of capitalizing on the popularity of a news story to amplify your sales and marketing success.” However if the article seems like a sales pitch, then always ere on the side of caution.

[VIDEO] How to Structure a Successful Sales Team

DiscoverOrg

We’ve built required fields and automation of data transfer in SFDC (ie surveys that auto populate the key data, call sheets that tie data to opportunity & account, sales handoff that ties data to account for CSM, etc). Want to Build a Sales Engine? Does this problem sound familiar?

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More Sales Less Time

Your Sales Management Guru

More Sales/Less Time. -A If want to exceed your sales goals this year-read this book…. Jill Konrath has written three other sales related books and now she hits the mark again with More Sales/Less Time published by Penguin books. In this book, Jill shares a highly personal story, sharing a lot of research that ends up providing every executive, sales manager and certainly all salespeople a formula to increase productivity. Accelerate Sales.

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The 4 Levels of Sales Intelligence

Your Sales Management Guru

The Four Levels of Sales Intelligence. By Jeb Blount, Author of Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal. Ultra-high sales performers are smart people.

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July is Sales Leadership Month

Your Sales Management Guru

July is Sales Leadership Month. As a sales leader you must always have a vision and action plans for a rolling six months, this is why July is the perfect month for anyone that has sales management responsibility—so why not name it Sales Leadership Month !

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Sales Management End of Year Checklist

Your Sales Management Guru

Sales Management End of Year Checklist. . Depending upon the person and the conditions in their sales organization each article may or may not be pertinent. I decided to start with a Sales Management End of Year Checklist. His blog has been rated in the sales blogs in the world!

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Which Comes First: Lead Nurturing or Inside Sales?

The Point

For a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing. The post Which Comes First: Lead Nurturing or Inside Sales?