PR Meets Marketing

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Where does video fit in your marketing mix?

PR Meets Marketing

Video as an engagement – not – sales tool. Objectives related to sales leads and revenue were 4th and 6th respectively. And with the emphasis of video for brand, engagement, and education, marketing teams may opt for tactics that directly contribute to the sales funnel. Over the past few years we’ve seen the value of content marketing. Conclusion.

Top 5 Marketing Skills

PR Meets Marketing

In addition to driving top of the funnel sales lead, this content can also increase lead velocity, enabling sales to provide relevant content throughout the buying cycle. 3. Photo credit: by Will Lion via flickr: [link]. One post that continues to get views is from 2012 about about  the top 5 skills for marketing professionals. In reviewing the post, while some of the information still resonates, I decided to provide an updated list of skills. 1. Understanding these touch points and rich data will provide insights to better refine your marketing programs. 2.

Understanding the Buyers Journey

PR Meets Marketing

Sales and marketing must understand the circle of influence surrounding a purchasing decision and develop the right messages and sales collateral and tools addressed to each audience. Plus, social isn’t only for top of the funnel – buyers are continually gathering information from social channels throughout the entire sales cycle. Buyers are Social.

PRMM Interview: Dennis Shiao on Lead Generation via Virtual Events

PR Meets Marketing

In this installment of PRMM Interview, I spoke with Dennis Shiao, author of the It’s All Virtual blog and “Generate Sales Leads With Virtual Events.&# This video highlights the motivation

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. All rights reserved.

Optimize Your Tradeshow Presence

PR Meets Marketing

From the person staffing the booth to your key sales person networking the conference show floor, ensure that everyone is consistent on the key messages you want to communicate at the conference. "conference hall" by shinemy via Flickr. Exhibiting and sponsoring at trade shows is an important component of the marketing mix.  While While physical meetings and conferences experienced a hit in 2009, I believe that more marketers will return to physical events in 2010. Here are five tips to optimize your trade show presence: Media Alert. Announce News. Media Outreach. Social Media.

Measuring The Cost of Bad or Good Online Reputation

PR Meets Marketing

The Value of a Single Customer Won or Lost. I am assuming that you have a sense of your sales pipeline and what the average deal size (let’s keep this simple, ok? =). By noblelgnoble via flickr. received this question from Nathalie Seoteman after she read my free ebook on using social media:  . How [can you] calculate the value of a company’s online reputation and (marketing) PR 2.0 efforts? What did these activities produce, put in figures and - preferably - in euro’s/dollars? This raises an interesting and very complex question. Conclusions: Not an Exact Science, Yet.

7 Tips for Competitive Analysis

PR Meets Marketing

As part of your sales cycle, stay attuned to prospects using competitive products in your funnel. Image credit: by Steven Depolo via flickr. As marketers, part of our role is maintaining insights on key competitors and the industry. Here are my top seven tips for getting the upper hand on competitors, in no particular order: Search Google’s Patent Library. Check Glassdoor.

Top 3 Similarities and Differences Between Product Marketing and General Marketing

PR Meets Marketing

The competitive intelligence work I do today definitely cascades to sales, marketing and beyond. Earlier this year, I shifted from general marketing into product marketing. Since the move, I’ve found myself explaining the differences between the two. Yet I’ve realized there are many similarities. I’ve noticed these 3 ways that these roles are similar and different at the same time. 1.

Content Methodology: A Best Practices Report

Content serves as a powerful tool for sales. Sales staff are. industry metrics such as sales and leads, or. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. personas at each stage of their journey through the sales funnel. Content. Methodology: A Best. All rights reserved. Definition II.

Guest Post – Go Virtual for your Next Press Event

PR Meets Marketing

number of formats soon followed, including the virtual career fair, virtual sales meeting, virtual product launch and virtual partner summit. Similarly, follow up with prospects to move them further along in the sales cycle.   I asked my former colleague, Dennis Shiao, to share his insights on how virtual events can augment PR and marketing. Briefly, Invite Customers and Prospects.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

Your participation can also have competitive advantages as well when potential sales leads are researching and evaluating vendors.  .  .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . To summarize, my company seeks to reach business-to-business marketers. Social Networking Sites. know, I know – that isn’t the point. LinkedIn Specifics.

How much does a fleece jacket cost?

PR Meets Marketing

noticed a wall of fleece zipper jackets on sale. I was shopping at the GAP the other day looking for a cardigan or sweater. Perfect. In typical GAP fashion, there were several different colors available – grey, baby blue, pink, etc. checked the price of the grey one – $15. Nice – just what I’m looking plus inexpensive. looked at the clerk quizzically.

Going to the Sales 2.0 Conference on March 4-5, 2009

PR Meets Marketing

I will be attending the Sales 2.0 Tags: pr DemandGen Report Sales 2.0 Conference at the Intercontinental Hotel on behalf of DemandGen Report. will be checking out a few of the panels for the magazine. Besides my duties for the publication, I look forward to checking out some of the products for demand generation management and measurement. If you’re planning to be there, please let me know via twitter (@csalomonlee). All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Conference

Content Marketing 2016: Staffing, Measurement, and Effectiveness

percent, was lead conversions and sales. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. While leads and sales were deemed the most. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. Introduction II.

Sales Cycle and PR

PR Meets Marketing

PR's Role in the Sales Cycle

Online Reputation Management: Radian6

PR Meets Marketing

like how Radian6 has incorporated a CRM flow to manage possible sales leads. Depending on the context, the lead generation manager can review and assign certain items to sales people. While this isn’t linked to a larger CRM system like Salesforce, this is a nifty function to have for marketing and sales. Photo courtesy of Radian6. General Capabilities. CRM Management.

SMB 2

Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

believe it was Jeremiah Owyang who mentioned that your website is no longer the first place that sales leads or customers see.  . This is the fourth post in a 6 part series on using social media. In this fourth installment, I look at linking strategies.  . Linking Strategies. Rather, Google’s search results is now the new home page for your company.  . Conclusions. del.icio.us

Sales Lead Generation Cycle: PR's Role

PR Meets Marketing

Since working in-house, I'm getting a glimpse of how PR directly impacts my organization's sales lead generation initiative and overall sales cycle. The crude PowerPoint representation (to left)provides a rudimentary look at the sales cycle and how PR fits into this process. Simply put, there are four steps from identifying sales prospects to closing a sale with this prospect: Prospect: This is your target audience. Sales: Through all this effort, the ultimate goal is to finalize the sale and secure a signed contract.  .

Definitive Guide to Planning a New Content Initiative

just seeding a piece of fluff to appease our sales team? Engage your sales and/or support teams to get a pulse on. The overall marketing goal is clearly to drive online video sales. increased leads and sales in the long run. sales/support discussions, and regular conversations with customers, your content focus. Why not get your sales and support. target.

PRMM Interview Part 1: Dannette Veale of Cisco on Innovative Virtual Events

PR Meets Marketing

Following previous interviews with key virtual event vendors, I interviewed Dannette Veale, Virtual & Social Technology Strategist, Global Sales Experience (GSX) of Cisco, to get an end-user perspective about virtual

Event Marketing: Five Ways that PR Enhances Events

PR Meets Marketing

And from a marketing perspective, drive quality sales prospects to the booth. Value of tchokes tchotchke : As quality of sales prospects is key, you have to weigh the value of giving out  tchokes tchotchke. Rethink the press kit:  For a small company, the press kit may double as the "sales kit." As many attendees now carry usb or flash drives, reconsider putting together heavy kits.

Are You Ready for Virtual Trade Shows?

PR Meets Marketing

And hopefully, at the end of the show, you have quality sales leads, connected with possible business partners, or even run into key media in your industry. Disclosure: My company, ON24 , just introduced a new solution today - ON24 Virtual Show.   I decided to take this occasion to write a larger post about the virtual events/tradeshows market. Click the image to play video:  . del.icio.us

The Role of SEO in PR

PR Meets Marketing

PR now has the opportunity to demonstrate real value through increased SEO and web traffice, which in turn, increases potential sales leads. I've been in public relations for over 10 years. But it wasn't until I went in-house in late 2005 that I even heard these three letters: S - E - O. Search engine optimization, what's that?  . Little did I know how important this was. If so, how many?  .

Study: How Much of Your Content Marketing Is Effective?

for 2015 our goal is to make content for the whole sales funnel, including white papers, e-books, webinars, case studies, and. In 2014, many brands learned that a sales pitch doesn’t. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers.

Sourcing Leads from Twitter: Good, bad and ugly

PR Meets Marketing

While I do see Twitter becoming a real-time source for sales leads, especially when directly related to your product and services, I think there are some best practices to follow: Reference Source: As the sales person acknowledged, he/she forgot to highlight that this was based on my Twitter posting. In the end, just because you track down a possible lead on Twitter, Linkedin, or some other way, there are certain best practices that sales folks need to practice. Any other tips for marketing folks mining social media for sales prospects? The response?:

SiriusDecisions Reseach: Implications for B2B Marketers

PR Meets Marketing

Refine your definition of a “sales-ready” lead by communicating with your sales team. Create an aggressive lead nurturing program to move prospects through the funnel to deliver “sales-ready” leads to your salesforce. technorati tags: Lead generation Lead nurturing Marketing Research Sales SiriusDecisions. tags: Lead generation Lead nurturing Marketing Research Sales SiriusDecisions. icerocket tags: Lead generation Lead nurturing Marketing Research Sales SiriusDecisions.  . The goal is to position the company for when the economic upswing happens.

PRMeetsMarketing Weekly Articles: December 20, 2007

PR Meets Marketing

SEOd Blog Drives Sales Results - BtoB Magazine highlights how a company leveraged SEO to increase blog traffic which in turn drove sales leads. OOPS - forgot to publish this last week =). This will be my last summary until the New Year. Come back next week for my post reflecting on my first 6 months of blogging and popular posts.  Oh No Spock! del.icio.us

Social Media and Customer Service

PR Meets Marketing

The purpose of this post is to solely highlight the increased use of social media for sales, customer service, and customer feedback. Now back to where I was headed =) In the past, most of these sales and customer support activities were done out of the public eye either through customer advisory boards, email customers surveys and other communications methods. Tags: Social media Twitter Chris Heuer Customer Service customer support marketing sales I noticed this series of tweets with Chris Heuer, Social media Club Founder , on Twitter the last couple of days.

Staffing and Launching Your Content Marketing Program

before they went on sale? ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. from coaches, entrepreneurs, sales heads, or, heck, even. All rights reserved. So was I.

Cash for Clunkers, Ford, EV Vehicles and Scott Monty

PR Meets Marketing

Since we spent a good portion waiting for paperwork and discussing which car to buy (used or new), I naturally wanted to see if Ford’s social media programs filtered down to the sales guy at the dealership. None of the sales folks on the floor seemed to be aware of the efforts. However, there is evidence that the Cash for Clunkers program is spurring sales. wonder if the auto sales numbers will start to climb in August?  . Not the truck we bought. We went used instead. Last year, my husband and I had started shopping for pick-up trucks. Fast forward 7 months.

PR Meets Marketing » Top Ten 2008 Posts – From Beijing to Public Relations

PR Meets Marketing

Going Virtual Isn’t Necessarily the Answer to Replacing Your Physical Events

PR Meets Marketing

While I am a huge advocate of virtual events ranging from online seminars, virtual summits, virtual tradeshows to conferences and sales meetings, I do believe that going virtual isn’t necessarily the right answer for everyone. Is this an employee motivation get together, a white-glove customer event or a sales training meeting. would argue that a white-glove customer event is important for future business while a sales training meeting can easily be moved to an online format. This imparts exclusivity, while holding a virtual event for general sales training.

Response to Comments regarding “Would YOU Trust a PR Firm without a Social Media Presence with Your Social Media Programs”

PR Meets Marketing

This includes increasing incoming sales leads, communicating with key customers, building thought leadership, reaching key audiences, etc.  .  . There has been quite a bit of discussion from the original post and on a post by Jeremiah Owyang titled “Walking the Talk: Some Agencies and Vendors Demonstrate Social Media Prowess,&#. Yes agencies should strive to have a presence of their own but not having a presence on Twitter or LinkedIn for their corporation is not a good measurement — at all. When reviewing Jennifer Leggio’s post “Is ’social PR’ for real?”,

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Top Ten 2008 Posts – From Beijing to Public Relations

PR Meets Marketing

Sales Lead Generation Cycle: PR’s Role. As we’re all recovering from our New Year celebrations, I checked to see what the top posts were 2008. And here they are:   . Off topic: Beijing Olympic Torch Relay. Let the 2008 Trend Lists Begin. Lunch or Networking? Oracle Lunch 2.0. The New Era of Reputation Management. Astroturf Burns! PR Agency - Retainer Becoming More Popular. Search and Find - SEO Your Press Release. Additional Twitter Tricks – Twhirl. Brave New World of Media Pitching: LinkedIn. Have a great new year!  .