MI6 Marketing Agency

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Sell Me This Pen. Some Advice for Technology Marketers

MI6 Marketing Agency

The disconnect between sales and marketing is one of the reasons why tech marketers need to develop their sales skills. So here’s an exercise to try whether your a marketing or sales professional. Technology Marketers Need to Know How To Sell. Today, more than ever, technology marketers need to know how to sell. Sell Me This Pen. Chris Herbert is the founder of Mi6.

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th. What’s the Best Chart to Use for my Strategy Presentation? We love this chart about charts! Week of July 11th. Sources.

Head Scratcher and Belly Buster Post: April 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. UPDATED: April 15/16. Look for [NEW]. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative!

Mi6 Agency’s Top Charts for April 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of April 4th. What are Marketers Top Priorities in 2016? Find out how they are trying to solve them. When Do We Use Mobile Devices vs. PCs?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation

MI6 Marketing Agency

This Mi6 Round Up asks if there is a disconnect with LinkedIn management and their members and answers the question “how much should I spend on marketing and sales”. Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. What’s LinkedIn’s vision you ask?

Head Scratcher and Belly Buster Post: June 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. UPDATED: . Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative! Nothing more to add to this.

Mi6 Agency’s Top Charts for March 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of February 29th. What Investments Have Been Made in the Industrial Internet of Things? Sources. ” CB Insights, 03 Mar. 07 Mar.

Head Scratcher and Belly Buster Post: Week of April 4, 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative! Do IoT Product Makers Really Care About the Safety of Our Homes? Why is it that no home based Internet of Things products I’ve seen at Best Buy say anything about security? Nothing on their packaging! Nothing on their displays!

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Mi6 Agency’s Top Charts for May 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Is it key contacts created or sales opportunities generated? If you’re going to measure the ROI of one webinar … are you also going to measure the ROI of your sales reps golf outings? Week of May 2nd. Sources.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

Mi6 Round Ups are published twice a month and feature summaries and opinion on select handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Sales and Marketing 1) Influencer Marketing. If you’d like to discuss this post and B2B marketing, sales and business development with us join our private forum or connect with us.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Sales and Marketing 1) Influencer Marketing. If you’d like to discuss this post and B2B marketing, sales and business development with us join our private forum or connect with us. The goal?

Mi6 Agency’s Top Charts for September 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of September 5th. Structuring for Digital Marketing Evolution. What’s the next evolution? How Sophisticated are You? Week of September 12th.

Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation

MI6 Marketing Agency

Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Sales and Marketing 1) What Influences the Marketing Technology Buying Decision? ——– PROMO: Want to see more B2B marketing and sales charts and infographics? from Buffer.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer

MI6 Marketing Agency

Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Sales and Marketing. have a lot of time for people like Timothy Hughes because he’s an authentic leader in B2B sales and marketing – especially when it comes to social media. Technology. Suite.

Head Scratcher and Belly Buster Post: Jul 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. UPDATED: Jul 9/16. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative! Brexit.

Head Scratcher and Belly Buster Post: Jul and Aug 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. The battle between sales, marketing, IT and operations in CRM and Sales Automation land! About These Posts. UPDATED: Aug 22/16. We’ll keep things light, airy, entertaining and maybe a bit provocative! Brexit. Best of three?

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Twitter for B2B Marketing

MI6 Marketing Agency

Similar 2 your other mktg plans, need 2 keep branding consistent~execs, PR, Mktg, Sales should all be on board w/ messaging. If the strategy is customer service, then customer service handles Twitter with support from other depts Marketing, Sales and Support as a team approach. If in Sales-fish where the fish are. For us, Twitter less about direct sales leads, and more about becoming thought leaders, so we follow a ton of industry folks. Focus on integration of Twiiter into overall marketing/sales plans and correlate to impact along buy cycle, not transaction.

The Emerging Role of the CMO

MI6 Marketing Agency

The B2C and B2B Buyer Controls the Sales Process. Over 1,000 sales reps were surveyed. Two thirds agreed that consumers no longer relied on sales people before they make a product purchases. Our advice is that sales needs to figure out how they can offer value during the buying process. Our job (sales and marketing) is to meet the customer on journey.

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Linkedin for B2B Marketing

MI6 Marketing Agency

moderate a group but thinking of shutting down…people just post sales pitches, no discussion. Bad LI presence like bad sales presence. Same as great sales presence. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. Mining For Gold in the Chatstream. Learn more here ). sorry.

Social CRM for Small Business

MI6 Marketing Agency

Enhanced versions will allow for lead capture, nurturing, sales forecasting and pipeline management. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. wanted to learn more about Jon, why he founded Nimble and his vision for the product. Jon is on Twitter, Linkedin, Facebook and he uses email.

Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises

MI6 Marketing Agency

Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Sales and Marketing LinkedIn Sponsored Updates the Way to Go? By the way, what’s the ROI on a sales reps expense account? PROMO: Want to see more B2B marketing and sales charts and infographics?

Mi6 Chart Topper

MI6 Marketing Agency

#10: 2011/2012 Prediction for Tablet Sales in US (Source: @eMarketer) [ Link to chart ].

What is Marketing?

MI6 Marketing Agency

It confuses me that organizations see marketing as separate and distinct from sales. Great marketing and sales work together in order to establish a positive perception about your company and its product, creates demand and generates revenue. So where does sales fit into this mix? Sales is considered direct promotion which is a component of the marketing mix. So where I’m I heading with this? I’m not saying that marketing should run your company and oversee sales, product management and your professional services group. Who Needs Marketing? Tweet.

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Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Author: Chris Herbert. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3. The Social Technographics® Profile. Defines a data tool for analyzing social behavior of any group of customers. CASE: A community for alpha moms. tags: social media ).

Head Scratcher and Belly Buster Post: Sep 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About This Post. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative! It’s Time to Reinvent Advertising.

Mi6 Quick Tip #2

MI6 Marketing Agency

sales rep may want to post a link to a case study. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers? If your employees are on Linkedin ask them to spread the word! Real World Example: Thought Leadership Content. To Consider. Tweet.

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Building Your B2B Brand

MI6 Marketing Agency

What do your sales and services people think are the most important things we should do for our customers? Feedback loops – talk to your customers, talk to your sales reps and talk to the founder of your company…regularly. What Is A Brand? Don’t be led to think that branding and advertising are the same thing. Let’s take a look at examples from each extreme.

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Inbound vs. Outbound: What’s Better?

MI6 Marketing Agency

Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. tweet charts regularly via my Twitter stream which are archived on my Posterous site here. Not Surprising But Good to Know.

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B2B Company Websites

MI6 Marketing Agency

what works best is an click-to-chat (+30% sales and productive contacts). Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. Mining For Gold in the Chatstream. Learn more here ). Therefore, opportunities like these #B2Bchat sessions are valuable. For some that’s good enough. Ditto that.

How to Align Marketing & Sales

MI6 Marketing Agency

An Interview with Christine Crandell, Marketing & Sales Alignment Thought Leader. For more than 20 years Christine has advised and worked with enterprise technology CEOs around the world on the opportunities and challenges that stand between them and success. A key challenge facing many companies, especially in hitech, is how to achieve sales and marketing alignment. Christine has conducted extensive research on this topic and has experience in making marketing and sales alignment happen. Why CEOs Can’t Blame Marketing or Sales for Lack of Alignment.

Mi6 Quick Tip #7

MI6 Marketing Agency

This post will show you how to set up a listening post for a company (target account using sales terminology). If a marketing or sales professional asked me this I would ask them for their badge. How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example. Okay, it’s time to roll our sleeves up and make this happen. Are they bloggng?

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B2B Marketing Framework

MI6 Marketing Agency

In the past sales people were the providers of information to customers. They were the primary conduit that customers relied upon for industry updates, new product introductions and updates on how to benefit more from the sales persons company’s products. Too much effort has been put on “lead generation&# and interruption based marketing and sales prospecting.

Stop Thinking Leads and Lists.Start Thinking Networks

MI6 Marketing Agency

It’s time for sales executives to realize that hiring a sales rep from a competitor for his/her book of business is not a sustainable growth strategy. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. Our Favourite Posts for Week of Feb 13, 2012. This inspired the headline for this fave five post!

Are You Giving More than Your Receiving?

MI6 Marketing Agency

Second, some marketers and sales professionals I’ve spoken with agree that communicating via email and social is important for awareness, lead development and retention. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. Our Favourite Posts for Week of Feb 6, 2012. Can this be applied to business today?

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Mi6 Agency’s Top Charts for June 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of May 30th. B2B and B2C Marketers Following the Same Playbook - With the Same Results. Rock, Paper, Scissors, Lizard, VC’s. Sources.

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Head Scratcher and Belly Buster Post: May 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. UPDATED: May 4/16. Look for [NEW]. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative!

Mi6 Quick Tip #8: Custom Groups

MI6 Marketing Agency

This group is used as a case example by Jeff Wiener, CEO of Linkedin, in this short interview on Social Media and B2B Sales. How Philips Engages with Radiologists. Linkedin is the primary public social network for making connections and engaging with business professionals. This is a closed group available to Employees/Alumni, Users and Consultants of Philips Medical products. Some Thoughts.