| | | Measurable Marketing | |  Sales | 17 articles |
| Page 1 of 1 | Previous | Next | MEASURABLE MARKETING FEBRUARY 8, 2012 The Fascinating Seven: Emotional "Triggers" Every Marketer Needs to Be Aware Of If your objective is bring in as many sales as possible in a short period of time, you might consider using the "alarm" trigger (or likewise, the "trust" trigger to foster long-term loyalty). Individuals respect and attribute value to things they respect, and although this may not necessarily translate into a direct sale, there is considerable brand equity to be earned from this trigger. Many marketers (if not all!) have, at some point in their careers, come across basic principles of behavioural psychology. What does this mean? Passion. A "right-brain" approach. Mystique. Power. | MEASURABLE MARKETING JUNE 8, 2009 Vacuum-Packed Data Storage to Action-Packed By passively ignoring your database of sales prospects you are actively crippling your automated marketing campaign No business exists in a vacuum –nor should data. Data seems impermeable yet is vulnerable if left hermetically sealed off from the real world. According to Marketing Sherpa, contact data degrades at a rate of 2.1% per month. This degradation rate of 12% every six months means a database of 10,000 prospects today will have lost contact information for 1,200 of those prospects by January 2010. languishing database of prospects translates to lost marketing dollars. | | | | | |
| MEASURABLE MARKETING FEBRUARY 3, 2012  Email Marketing: What to Watch Out For in 2012 • "The biggest challenge for all marketers, email marketers included, will be truly developing valuable, relevant and compelling content so those emails keep getting opened and, ultimately, driving sales." - Joe Pulizzi, Founder of Content Marketing Institute. marketing channel. • "I see integration as the issue [.], What are your top email marketing priorities for 2012 | MEASURABLE MARKETING OCTOBER 1, 2010 6 Things I’d Tell Someone Who Wants to Start a Business Blog (that I wish someone would have told me) Other bloggers aren’t your competitors; they’re your partners, your readers, and your sales and marketing channel. Here’s a quick list of things I wish I had known when setting out to create a business blog: You should write everyday, but writing everyday doesn’t mean publishing everyday. You should constantly be thinking about what you’ll write about, and you should be writing down whatever comes to mind. Every now and again that might come together into something you can use, often it won’t. know, I know, it sucks. You have no idea. Make it your own. | MEASURABLE MARKETING MARCH 7, 2012  A Paradigm Shift? Rethinking the Marketing and Sales Funnel in 2012 Every marketer is familiar with the funnel - historically, it's been the dominant metaphor used to represent the sales and marketing process. However, with the rapidly evolving nature of mobile technology, fragmented web experiences and new sources for information and engagement, perhaps we also need to revise the visual metaphors that we use to understand the marketing and sales process. | MEASURABLE MARKETING APRIL 4, 2011 5 Demand Generation Best Practices This post gives some of our top best practices for creating effective campaigns that interest your key audience, driving sales and ROI from your online efforts. At the end of the day, your demand generation activities are meant to help you drive sales, and if you’re leads aren’t relevant, then you’re probably failing somewhere in your lead generation process. If you’re not launching your campaigns where your customers are, the leads you get won’t be the kind of qualified, targeted leads you want to drive more sales. Have clear lead definitions. | | | | | | | |
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MEASURABLE MARKETING | THURSDAY, APRIL 12, 2012 3 Marketing Automation Essentials: Doing More with Less
Similarly, marketers can track the behaviour of the recipients in their campaign, expediting those leads that demonstrate a high level of activity to their sales team. This is one of the best ways to help sales and marketing in prioritizing leads, allowing them to assign a "ranking" to every contact based on their behaviour (ie pages viewed, email reads, etc) and information. These scores can help determine which leads are ready to be contacted by your sales team, and which ones require more time to "marinate". Roll Out The Welcome Wagon. You felt used, didn't you? MORE >> -
MEASURABLE MARKETING | THURSDAY, FEBRUARY 23, 2012  Webinar Recap - Content Marketing for Lead Gen: How to Get Started
Content mapping is essential to guiding and nurturing prospects through the sales funnel. Thanks to everyone who attended this morning's webinar, "Content Marketing for Lead Gen: How to Get Started". Our presenters, Dan Biggs, Digital Strategist for Station X, and myself, were very excited about the topic, and we had some great questions. Here are some highlights from the webinar: Content marketing is anything but new, but in the last few years or so, the practice of content marketing has gained alot of momentum with B2B and B2C marketers. Kickstarting Your Own Content Marketing Program. MORE >> -
MEASURABLE MARKETING | WEDNESDAY, FEBRUARY 15, 2012  The Happy Marriage of Sales and Marketing: Some Insights from Tammi Couto, Business Development Executive
For warring marketing and sales teams out there, it's. Tammi's fresh energy and experience in business development over the years have provided her with some incredible insights into how marketing and sales teams can find that sometimes-elusive symbiosis. M: Tammi, in your experience, what are some of the factors that can cause mis-alignment or "siloed" approaches between marketing and sales teams? Also, there really needs to be a common language spoken between marketing and sales. What can marketers do to help make the sales process more efficient and productive? MORE >> -
MEASURABLE MARKETING | MONDAY, SEPTEMBER 20, 2010  9 B2B Social Media Errors to Understand Before Jumping in
The power of social media is to help you create long term, relevant relationships with prospects and customers to help you nurture leads into sales and start conversations. Most businesses either already are, or are thinking about, taking part in social media. They've heard that social media can have an enormous impact on their lead nurturing and relationship building and that it can help them with their targeted customer acquisition, and all of these things are true, but they're not, unfortunately, a given. You didn’t do your background research! What they are looking for. MORE >> -
MEASURABLE MARKETING | MONDAY, SEPTEMBER 27, 2010  5 Ways Marketing Automation Platforms can help Your Demand Generation
Tools that can automatically score and qualify leads, makes it easier for your sales team to be more effective. By spending their time only following up on leads which have reached a certain qualifying threshold, sales reduces their time spent interacting with leads not ready to purchase. Most marketing automation tools should integrated with a CRM system to ensure that all new leads are automatically entered for sales to follow up on, rather than depending on sales and marketing to coordinate on entering leads into the CRM system. Drip Email Marketing. Lead Scoring. MORE >>
- B2B Lead Generation Metrics: Which is More Important Lead Quality or Lead Quantity? MEASURABLE MARKETING | THURSDAY, SEPTEMBER 30, 2010
- Business Blogging Analytics – 5 Metrics to Measure Success MEASURABLE MARKETING | MONDAY, APRIL 11, 2011
- How to Create a Lead Scoring Process that Gets You More Sales MEASURABLE MARKETING | WEDNESDAY, OCTOBER 6, 2010
- The Evolution of B2B Sales and Marketing Tools MEASURABLE MARKETING | TUESDAY, JUNE 16, 2009
- Mind the Gap: Narrowing the Chasm between Marketing and Sales MEASURABLE MARKETING | MONDAY, AUGUST 3, 2009
- Stick With Your Lead Scoring System MEASURABLE MARKETING | MONDAY, AUGUST 10, 2009
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