| | | Marketing Finger | |  Sales | 6 articles |
| Page 1 of 1 | Previous | Next | MARKETING FINGER JUNE 14, 2010  Lead Scoring Best Practices Many of us will remember when we used to process raw Excel lists, handing over hundreds of names with job titles and companies to our sales department, only to find that leads weren’t being followed up on. Recent advances in marketing automation and sales CRM software have made it easier to streamline the whole process. Sales and marketing need to come up with the definition together. | MARKETING FINGER DECEMBER 16, 2010 Aligning B2B Sales and Marketing Efforts in Social Media But what about Sales? Join us for our upcoming #B2Bchat session on Thursday, December 16 at 5:00pm Pacific, where we’ll dive in to: Aligning B2B Sales and Marketing Efforts in Social Media. What are the do’s and don’t's of posting for members of the sales team? What can marketing can do to help the sales team be more effective with social media? How much time should sales people spend on social? What guidelines, if any, are helpful for sales and marketing so each can become more effective in their use of social media? | | | | | |
| MARKETING FINGER JULY 30, 2011  The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways Especially in B2B, with longer sales cycles, you need to acknowledge the fact that there are several stages in the buying cycle. This requires fixed definitions – understood across the marketing and sales organization – based on business rules. What would be the impact on sales closed? Alternately, what would be the impact on sales if the budget was decreased 10%? | MARKETING FINGER FEBRUARY 2, 2012  How to Turn Followers and Fans into Leads (and when not to) What is the definition of a sales-ready lead? One of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. But as social media becomes more accountable, marketers look for ways to generate leads throughout the process. So how do you best turn fans into leads? | MARKETING FINGER MAY 3, 2010  Measuring the Value of Digital Marketing And this is especially true for B2B with their typically complex, drawn out sales cycles. Unreasonable expectations of sales impact. Start with the dollar value of new sales and work backwards. Measure the number of sales-ready leads and wins. PDF downloads, newsletter subscriptions, sales leads, e-commerce transactions. Search (PPC and SEO). Email. | MARKETING FINGER MARCH 10, 2010  The More You Think About ROI… Which attribution models work best for your sales process? What is the Return on Investment (ROI) of an ad campaign? How do you go about measuring it? These are some of the things I was working on this afternoon which led me to ponder the following relationship. As you start to think of the ROI question, it sounds very straight forward. Where does it end? | | | | | | | |
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