Jeff specializes in helping companies find new customers, he wrote a great e-book about that, and blogs about Demand Generation, primarily from a Sales perspective. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Of course, there were many great blogs that I forgot to include, so here are the remaining ones! B2B Marketing Zone. DemandGen Report. Brenda Gelston’ Marketing Momentum blog. MORE >>

In short, it is about understanding how marketing and sales drive revenue. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth. Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance. Sales Enablement. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. They are raving about Eloqua 10. Overall. MORE >>

So in short, those are the features that individual sales people will benefit from. Marketing Automation also has some features for sales people, but those tend to be focused on lead prioritization, email, and prospect activity notifications. At the same time, a CRM system is a necessity to support an efficient sales force. Tags: Demand Generation Sales Force Automation b2b marketing crm marketing automation salesforce.com.Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. Strong Features of CRM. Opportunity creation. Sometimes. MORE >>

Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. It may take a while before potential clients are ready to buy or even want to talk to a sales person. Sales & marketing alignment is finally getting the attention it deserves. Marketing is starting to see sales as a customer who demands high-quality leads. With the right technology you can incorporate information from various online sources, so sales people are better prepared when they make the first call. Social Media. Lead Nurturing. MORE >>

It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. They think strategically about their sales & marketing processes. This is usually a collaborative effort between marketing and sales. Today I read a blog post about 7 trends that speed up the adoption of marketing automation. These are all important trends, and many people will wonder: how do I get started? The Software is Great, But… Marketing Automation software is often positioned as the be-all and end-all. MORE >>