Remove sales

LeadSloth

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Sales 2.0: Marketing Automation & Salesforce Chatter

LeadSloth

Today I’m at the Sales 2.0 I write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0

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Plugging the Leak in the Middle of the Sales & Marketing Funnel

LeadSloth

Effective lead nurturing will prevent prospects from falling out of the funnel before they are ready to talk to a sales person. Tags: lead management lead nurturing marketing funnel sales funnel. I’ve recorded an introductory video on lead nurturing and how it can turn more raw leads into qualified leads.

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9 Marketing Automation Metrics

LeadSloth

The first two focus on the influence of marketing on the sales pipeline, and the last two give an indication of the ROI. Obviously, #4 (investment to revenue) is also dependent on the performance of the sales team (whether they are effective in closing deals). sales accepted leads (SAL), formally accepted by sales.

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How Are CRM and Marketing Automation Different?

LeadSloth

So in short, those are the features that individual sales people will benefit from. Marketing Automation also has some features for sales people, but those tend to be focused on lead prioritization, email, and prospect activity notifications. At the same time, a CRM system is a necessity to support an efficient sales force.

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Genius Marketing Automation Blog Posts

LeadSloth

Marketing & Sales Collaboration. 7 Tips to Sell Sales on Lead Scoring. Tags: Demand Generation Email Marketing sales 2.0 Where the Marketing Automation posts are more about Marketing Automation systems themselves, these posts are about people and processes: Marketing Automation and ROI. Demand Generation Metrics 101.

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Social CRM, Inbound Marketing and Marketing Automation

LeadSloth

CRM is very broad, it’s not just about sales, but about pretty much anything that involves communicating with your customers. For now I’ll focus on the “sales” part of CRM (Sales Force Automation). After – Once leads are sales-ready, they are passed on to the sales team. Social CRM.

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Email Sent on Behalf of Sales Reps.