Report: Sales and Marketing Misalignment is Hurting the Customer Experience
KoMarketing Associates
JULY 13, 2022
Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back. In the year ahead, 28% of marketers stated that they would like to align the marketing and sales teams. Approximately 22% of sales personnel said the same.
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