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KoMarketing Associates

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Report: Sales and Marketing Misalignment is Hurting the Customer Experience

KoMarketing Associates

Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back. In the year ahead, 28% of marketers stated that they would like to align the marketing and sales teams. Approximately 22% of sales personnel said the same.

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64% of Marketers, Sales, and Data Personnel Now Using Account-Based Strategies

KoMarketing Associates

Many marketing and sales teams have made alignment a priority to achieve their account-based marketing (ABM) strategy goals. While ABM has piqued the interest of many marketers and sales professionals, previous research indicates that most are still in the beginning stages of implementing this type of strategy.

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Report: Marketers Failing to Align with Sales and Customer Success Teams

KoMarketing Associates

Marketing and sales team alignment has become critical to organizational success. However, new research suggests that many teams are still facing challenges when it comes to getting on the same page to achieve key objectives. About 48% of marketers said they were “mostly aligned,” while 15% claimed that they were only “partially aligned.”.

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Report: Marketers and Sales Reps Still Facing ABM Challenges

KoMarketing Associates

Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area. Nearly 83% believe in ABM’s ability to deliver intent data that sales reps can leverage as well. Finding B2B Marketing Success with ABM.

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Report: Email Marketing Still Leads as a Driver of Sales Revenue

KoMarketing Associates

As marketers look for more effective ways to reach out to their target audience, new research shows that they may want to stick to the tried-and-true method of email, specifically if they are looking to drive sales. When respondents were asked about how they’ve made purchases over the past 12 months, the majority (45%) said via email.

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Only 32% of B2B Marketers Successfully Collaborate with Sales on Content

KoMarketing Associates

Many B2B marketers concern themselves with developing content to drive leads, but new research shows that they may be able to reach their goals more easily by working in tandem with sales professionals. The Intersection of Sales and Marketing Teams. This is compared to 47% of high-performing B2B marketers who said the same.

B2B Sales 165
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Report: Marketing and Sales Professionals to Team Up, Clean Up Data

KoMarketing Associates

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. In terms of existing data and analytics practices, most marketers and sales professionals (41%) say that they perform manual maintenance based on data governance rules.