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Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

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Dealing with data silos Another issue with big data is that it can end up in different departmental silos - the sales database, the customer service database, the marketing database… There is near universal consensus that this is holding us back. Who are you really marketing to? Prospects and customers can no longer be seen as having a single customer journey. Main Takeaways.

Be Thankful for Account-based Marketing this Holiday Season

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In 2016, we saw more than 70% of B2B companies driving ABM programs to align their sales and marketing efforts, improve customer experiences, and accelerate their revenue gains." Marketing Sales Alignment. These are the ones that sales has indicated are more likely to buy. Account-based marketing, or ABM, is what seemingly every B2B marketer has been talking about in 2016.

Save the Data: How to Marry Your Figures With Your Customer Profile

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From email to social media, from real-life sales transactions to clicking of a programmatic ad – this plethora of touch points spells the end of the simple linear customer journey. The same person may appear on marketing’s list of leads, the sales books and the customer service records. The data revolution is both a blessing and a challenge for the Modern Marketer.

These 6 Marketing Automation Statistics Show Where Marketers Really Are

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Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. Marketing leaders are looking to increase the sales pipeline and something that increases the overall number of leads at the top is usually better for sales. 4. We are all guilty of this one.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

How Big Data Is Revolutionizing Marketing And Sales

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Ten Ways Big Data Is Revolutionizing Marketing And Sales. Of the hundreds of areas big data and analytics will revolutionize marketing and sales, the following is an overview of those that are delivering results today. How prices are defined, managed, propagated through selling networks and optimized is an area seeing rapid gains. Read the full story on Forbes. Data Management

5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

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Today’s buyer can be up to 90% of the way through their journey before they personally reach out to sales. As marketers are increasingly tasked with speeding up the sales cycle, and sending a higher quality of leads to sales, we need to make sure our strategy avoids certain roadblocks. Is your marketing team developing insights to enable your sales team? webinar.

Marketing Automation is More Than a Fancy Email Machine

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With that in mind, here are some marketing automation tips to get more out your system than just sending email: Meet with your sales team to understand what prospects are most likely to become customers. Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The sum total of those stats tells quite a story.

Understand Customers and Their Lifecycle with Marketing Automation

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Would knowing that help the sale? There isn’t an A-to-B route from suspect to sale anymore. How and when your customer Tweets may provide more sales opportunities than a hundred event invitations. Don't simply focus on the next sale, but build trust and comfort across all aspects of an individual’s life. Improving your marketing automation capability.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

3 Mobile Marketing Trends You Can't Afford To Ignore

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One common issue with mobile products is users can sometimes be unwilling to go through the whole sales funnel. You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners. Hard to believe, I know. Here's some stats to drive this point home even further, courtesy of the same Forrester report. Mobile DMP. Take Control.

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Get the Most Out of Your Holiday Marketing By Using Video in Email

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Engage your customers with a video about a year end sale or deliver season greetings in the most personal way possible. When it comes to the holiday season, everyone has their favorite movie to watch. Many family members and close friends live around the nation; so we’ve made it a priority to FaceTime each other during the holidays. And football is always on. Seems like a no-brainer.

How to Match Great Content to Your Sales Funnel

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Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. It's about driving them through to the sale by creating great content at each stage of their journey. Navigating the Sales Funnel. 1. Lastly, the bottom of funnel is sales-driven. and the same holds true for the sales cycle.

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The 5 Fundamentals of Account-Based Marketing You Need to Know

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Or the Head of Sales?”). According to the subject lines, one directly addresses a problem you’ve been dealing with in your role; the other is so unclear you’re not even sure what the sales rep is talking about. ABM Aligns Marketing With Sales Similarly, the buck doesn’t stop with your marketing team. Yes, you read that right: fewer than one percent.

Data is the Key to More Engaging Relationships with Your Customers

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This makes it critical for brands to create unique, timely, and personalized experiences with each engagement to capture the consumer’s attention and generate sales. In today’s age, when a consumer goes to purchase an item, she is faced with an unprecedented level of choice. Purchase in-store or online? Name brand or generic? Local store or big box retailer? Data Management

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

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You Can Nurture a Complex Sales Cycle with Email Alone. So don’t let the lead leak sink your sales and marketing ship. Also, all leads are not the same and need personal treatment to move them through the buying cycle as fast as possible and to turn them into valid sales opportunities. “A small leak will sink a great ship.” ” — Benjamin Franklin.

Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.

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Digital marketers are continuously challenged with proving their programs are enabling sales and driving revenue. Marketers are increasingly being held to specific revenue goals that require a much tighter alignment between marketing and sales. Achieving quarterly MQL goals is no longer sufficient for establishing success. categories. What is Lead-To-Revenue Management? Product News

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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Or increase sales for a specific product? And in a highly competitive industry, retail marketers must take every possible step to secure new customers and motivate repeat sales. Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital disruption is invisible. Cross Channel Marketing

How to Generate Sales Leads Using Personality Quizzes

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There are three steps in this process, and by the end you’ll know how to create a piece of content that is not only share-able and enjoyable for your audience, but also brings in targeted, sales-ready leads. Step 3: Bring in leads and follow-up in a personalized way to drive sales The real value of using a quiz for your brand is in collecting leads you can sell to. And Hi!”

Why a Single View of Your Customer is Vital for Success

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This intelligence essentially helps sales and marketing teams produce more effective strategies and campaigns as well as craft relevant content , resulting in a greater return for the effort made. More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. Let Oracle help. Cross Channel Marketing

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Integrating Online Video with Your Marketing Tech Stack

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Once more, when video marketing is combined with a company’s website strategy, digital marketing, and sales efforts, marketers can build long-term personal relationships with customers and prospects. This feedback loop also provides the corporate marketing, sales, and business teams the information they need to drive business results. Sales reps love a complete profile.

How To Run An Effective SMS Marketing Campaign

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With all of these different ways to access your sales and promotions, why would they want to sign up for your SMS as well? If customers know that they can get access to sales, notices, VIP passes and other goodies only through your SMS loyalty program , then they’re more likely not only to sign up but to respond to your promotions. That’s where exclusivity comes in.

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7 Compelling Reasons to Invest in Mobile Marketing

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Almost 90% of SMS/text messages are opened and read within three minutes of receipt, making SMS a perfect way to alert customers to upcoming sales, same-day discounts, contests, new products, or delivery shipment status. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. And not just the consumers!

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11 of the Latest Lead Nurturing Statistics: Explained

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Modern marketers know that they must learn more about their prospects before passing them along to sales. 68% say Increase Sales Opportunities. According to this study it was tie between increasing conversion rates and increasing sales opportunities as the most important objectives of lead nurturing. This is where lead nurturing comes in. 68% say Increase Conversion Rates.

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. So, how can events and marketing automation work together to bring in more leads, increase their sales pipeline, and ultimately generate more revenue? What is Event Automation? Marketing Automation

How to Decide What Marketing Metrics to Track and Report

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Marketing qualified leads, sales qualified leads and even sales are the most common things to align with. Many sales-driven organizations focus on driving leads as a leading indicator of their sales pipeline. Yesterday I was at a marketing event and the topic of metrics came up. The initial question was how do you know what metrics to track. And about that powerpoint.

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What B2B Marketers Need To Know About Video

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However when those leads don’t convert to sales, you can’t afford to abandon those prospects. In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. And this is a great thing for modern marketers. Cisco projects that video will comprise 79 percent of all Internet traffic by 2020. The Results.

How Global CMOs Reap the Benefits of Technology

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Vice President of Sales & Marketing for Vencorex Sutin Chamulitrat says, “We have the CRM and business intelligence system while in the past it was as simple as a spreadsheet practice. Chamulitrat says for sales, the measuring metric is obvious. ” Some companies have found similar success managing their global branding efforts via technology. Created A Lot of Value.

One Third of CMOs Not Integrating Within Digital Channels

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Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. It’s no secret that the best customers are the ones who engage with brands across multiple channels. How much growth? year-over-year increase in annual revenue.

How Organizations are Leveraging Content Across the Buyer Journey

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However, content isn’t only effective in the strict “marketing” sense — content satisfies the entire buyer journey, from awareness, to engagement, to lead generation, to sales enablement, and even to customer success. And it shows no sign of slowing down — in 2016, 88% of organizations claim to be using content marketing as a key B2B marketing tactic. And doing.

Still Wondering How to Get Started in Social Media in 2016?

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If you are looking to drive leads for a B2B company, online sales for a B2C company, or store traffic for a retail establishment, you do the same thing with social media. It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well.

Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience

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These technologies can drive in-store sales, lead to better conversion, and reduce marketing waste. 
. A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a revenue standpoint. Enter Data Management. ” Better Data Technology. Data Management

The 4 As of Sales Enablement Content Success

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by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer , Content Marketing Manager, at Brainshark , a leading sales enablement platform provider. Sales enablement is certainly a hot topic right now for B2B organizations. It seems everyone is looking for new ways to increase sales productivity and effectiveness. The question is: How?

The Future Will Bring More Cross Channel Marketing Opportunities

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As a digital marketer trying to optimize paid media efforts to maximize online conversions and sales to drive revenue growth, proper attribution is paramount to evaluating your success. It's time for Friday Five where we present five curated recent articles on one topic. This time, it's cross channel marketing. The Future is Poised to Bring More Cross Channel Marketing Campaigns.

Here's Why Only 1 in 3 CMOs Comes from Marketing

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It does make some sense though as domain expertise, strategic / analytic, cross functional, and sales backgrounds represent very important areas of the business. We all know how that ended… An adversarial relationship with Sales will get you fired. Marketers have to collaborate and cooperate with Sales. But, many are shocked to see that 13% of CMOs come from Sales.

Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management

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Here are some insights on how this report can provide strategic guidance for digital marketers, sales leaders, and IT. According to Gartner, "CRM lead management integrates business process and technology to close the loop between marketing and sales channels, and to drive higher-value opportunities through improved demand creation, execution and opportunity management."

CMOs and Cross Channel: You Won't Believe How Much Perception Differs From Reality

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Only 12% are actually doing it, and only 5% are connecting offline sales to the profiles. After reading the following sentence your reaction should be something along the lines of "tell me something I don't know."Marketers "Marketers must keep pace with the modern customer – who is fast, digital and unstructured – to outpace the competition. CMO Corner

4 Simple Ideas to Personalize Your Email Campaigns Today

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Sending the right message to each subscriber at the right time can seem hard to achieve, because our email newsletters are such workhorses for our brands — we get reliable returns (opens, clicks, and sales) from emailing our subscribers. Those of us who craft email campaigns are always searching for ways to personalize our messages. And we know it can deliver results. Email Marketing

The 3 Mistakes Every Marketer Must Avoid When It Comes To Data Driven Marketing

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WHY YOUR SALES TEAM NEEDS A DATA-DRIVEN MARKETING TEAM. The data-driven marketer is on the rise and it is awesome for sales teams. Marketers and their technology have become the key to understanding prospect outreach and relationship building for sales teams. We can create more efficiency within our process, increase conversions, and plan better and stronger sales plays.