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Customer Experience is the Most Critical Part of Marketing Right Now

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More than 12 million virtual reality headsets will be sold in 2017 , with sales of augmented reality smart glasses expected to be worth $1.2 89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That is quite a high number. The notion of customer experience should not be underestimated as a key function of marketing moving into 2017.

7 Ways To Use Account-Based Marketing Throughout the Year

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In fact, account-based marketing (also known as ABM) can be integrated into the digital sales framework, including drawing a picture of various buyer personas and creating the appropriate sales content for these personas. Many businesses experience lulls in their own sales volume during some seasons while other time periods are busy. Like the repurposing of existing content.

Is Marketing the new Sales?

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You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales person. Both in private and business life, Google, Amazon, blogs, social networks and mobile completely changed our buying habits - which disrupts many legacy sales and marketing mechanisms. But all that’s easy said.

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How Big Data Is Revolutionizing Marketing And Sales

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Ten Ways Big Data Is Revolutionizing Marketing And Sales. Of the hundreds of areas big data and analytics will revolutionize marketing and sales, the following is an overview of those that are delivering results today. How prices are defined, managed, propagated through selling networks and optimized is an area seeing rapid gains. Read the full story on Forbes. Data Management

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

These 6 Marketing Automation Statistics Show Where Marketers Really Are

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Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. Marketing leaders are looking to increase the sales pipeline and something that increases the overall number of leads at the top is usually better for sales. We are all guilty of this one.

How A CMO Uses Storytelling To Engage Audiences

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Duerksen : Demand Generation is anticipating and responding to the needs of a target market with tactics aligned with product, sales and support to enlist customer advocacy and enable inbound discovery. Jeremy Duerksen is CMO at Peaksware. In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. We ourselves usually aren't the experts.

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How 4 Brands Are Revolutionizing the Customer Experience

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It will either result in a sale or increased brand loyalty. Its founder began reaching people by mail with a three-page flyer starting in 1912, and online sales didn’t surpass catalog sales until almost 100 years later in 2009. Since opening up store locations in target locales, they’ve seen sales skyrocket and they’re doubling down on this strategy.

Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

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Dealing with data silos Another issue with big data is that it can end up in different departmental silos - the sales database, the customer service database, the marketing database… There is near universal consensus that this is holding us back. Who are you really marketing to? Prospects and customers can no longer be seen as having a single customer journey. Main Takeaways.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Hey CMOs, This Is Not An Alternative Fact: Improving Customer Experience Can Increase Revenue

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For example: The high per unit revenue from the sale of a vehicle gives mass market auto manufacturers the highest revenue potential: A one point improvement in a mass market auto manufacturer’s CX Index score could result in $873 million in increased revenue. Sorry, I could not help myself with the "alternative fact" reference in the title. Connection Problems. CMO Corner

Accelerate Conversions with Clean Data and Relevant Content

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B2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience. These new capabilities give marketers the power to strategically align sales and marketing communications to transform conversations into conversions. Product News

How to Match Great Content to Your Sales Funnel

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Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. It's about driving them through to the sale by creating great content at each stage of their journey. Navigating the Sales Funnel. Lastly, the bottom of funnel is sales-driven. and the same holds true for the sales cycle.

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Marketing Automation is More Than a Fancy Email Machine

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With that in mind, here are some marketing automation tips to get more out your system than just sending email: Meet with your sales team to understand what prospects are most likely to become customers. Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The sum total of those stats tells quite a story.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

CMOs Not Happy With the State of Cross Channel Marketing

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Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. It’s no secret that the best customers are the ones who engage with brands across multiple channels. How much growth? year-over-year increase in annual revenue.

Be Thankful for Account-based Marketing this Holiday Season

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In 2016, we saw more than 70% of B2B companies driving ABM programs to align their sales and marketing efforts, improve customer experiences, and accelerate their revenue gains." Marketing Sales Alignment. These are the ones that sales has indicated are more likely to buy. Account-based marketing, or ABM, is what seemingly every B2B marketer has been talking about in 2016.

4 Steps to Standardize Your Data and Get Better Insights

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At most companies, the sales and marketing teams build, mine, and maintain multiple sources, pulling a wide range of data to drive leads through the funnel. The line between a lot of data and too much data is razor-thin. All marketers and salespeople want the former, but achieving the latter is all too easy if we don’t use data standards. Standards make data uniform. Break those silos.

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3 Mobile Marketing Trends You Can't Afford To Ignore

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One common issue with mobile products is users can sometimes be unwilling to go through the whole sales funnel. You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners. Hard to believe, I know. Here's some stats to drive this point home even further, courtesy of the same Forrester report. Mobile DMP. a mobile DMP.

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Using Link Targeting for Improved Inbox Personalization

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DIRECTV expanded subscription sales by allowing current customers to upgrade their services with a single text message from its email campaign. For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. Email marketing has become more contextual and now has the power to personalize messaging as emails open in the inbox.

5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

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Today’s buyer can be up to 90% of the way through their journey before they personally reach out to sales. As marketers are increasingly tasked with speeding up the sales cycle, and sending a higher quality of leads to sales, we need to make sure our strategy avoids certain roadblocks. Is your marketing team developing insights to enable your sales team? A podcast.

Let’s Celebrate the 2017 Markie Awards Finalists!

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Friboi - In 5 months, the Friboi Beef Academy, sales increased by 160% in ground beef and 67% increase in rib sales. conversion rate from sales appointments to purchase and 251 closed/won deals. F-Secure - The campaign resulted in a 25% increase in sales of one of F-Secure’s flagship security solutions, Protection Service for Business (PSB) over the previous year.

Improve Customer Experience and Email Deliverability With a Preference Center

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Instead of an all or nothing scenario, allow them to update subscription preferences and tell you they still love receiving those weekly sales promotions. Most people like to be given a choice. Sure you can fit them all into one bucket and no one will know better, but for how long can you get away with that? Let’s not wait for that day. Take Another Look. Minimize Risks.

Marketing without ABM is Like the Holidays Without an Ugly Sweater

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Likewise, as you are building your key account list, dive deep into the sales notes with your sales team. It used to be that ugly holiday sweaters were something that showed up as gifts from far-flung relatives, only to be shoved to the back of the sweater drawer, never to be worn. Today ugly holiday sweaters are everywhere. Account-based marketing is just like that in 2016.

Get More Value Out of Your MarTech Investments: Balancing People, Processes and Technology

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A Real World Example: I experienced this first hand: When I was a marketing practitioner at a previous company, we had so many work arounds for how marketing passed leads to sales, and work arounds for those work arounds, which made the entire lead management process incredibly inefficient. According to Gartner, CMOs will likely spend more on technology than CIOs. Sound familiar? Processes.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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Or increase sales for a specific product? And in a highly competitive industry, retail marketers must take every possible step to secure new customers and motivate repeat sales. Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital disruption is invisible. Cross Channel Marketing

ABM Quickly Evolved from Latest Trend to What Felt Like Full Adoption

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In the world of B2B marketing where a marketer's job is to get in front of and identify those prospects who are likely to become customers, it only makes sense to focus on companies that marketing and sales have determined are more likely to become customers. Account-based marketing popped up in all corners of B2B marketing in 2016. Every martech vendor started offering it.

Lead Scoring Setup is Not a Set-It and Forget-It Activity

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Hopefully this was all determined in conjunction with sales, so they agree with the definition of an MQL. If you don’t have sales buy-in of your definitions, this is a good time to get it. Time to Review Your Results You need to work backwards from closed sales and determine how your marketing attributes actually aligned with those prospects who became customers.

How to Generate Sales Leads Using Personality Quizzes

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There are three steps in this process, and by the end you’ll know how to create a piece of content that is not only share-able and enjoyable for your audience, but also brings in targeted, sales-ready leads. Step 3: Bring in leads and follow-up in a personalized way to drive sales The real value of using a quiz for your brand is in collecting leads you can sell to. And Hi!”

How To Run An Effective SMS Marketing Campaign

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With all of these different ways to access your sales and promotions, why would they want to sign up for your SMS as well? If customers know that they can get access to sales, notices, VIP passes and other goodies only through your SMS loyalty program , then they’re more likely not only to sign up but to respond to your promotions. That’s where exclusivity comes in.

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7 Compelling Reasons to Invest in Mobile Marketing

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Almost 90% of SMS/text messages are opened and read within three minutes of receipt, making SMS a perfect way to alert customers to upcoming sales, same-day discounts, contests, new products, or delivery shipment status. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. And not just the consumers!

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Marketing was Hard in 2016. Marketing Automation Helped Those Who Used It.

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Being able to better prioritize leads, and rate new leads prior to sales engagement makes double digit increases in close rates possible. Marketing's increased focus on sales enablement is directly and dramatically increasing sales conversion rates. As we move into 2017, it is instructive to look back at 2016. data inspiration ). data inspiration ). data inspiration ).

Interpreting Email Metrics During the Holidays

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The National Retail Federation now expects sales in November and December to increase 3.6% The holiday season is officially here and with revenue on the line, many marketers will increase their outbound campaign volumes to meet the shopping demands of their customers—and with good reason. to $655.8 In fact, the opposite is true. Period. Again, this is not necessarily a good thing.

B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

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You Can Nurture a Complex Sales Cycle with Email Alone. So don’t let the lead leak sink your sales and marketing ship. Also, all leads are not the same and need personal treatment to move them through the buying cycle as fast as possible and to turn them into valid sales opportunities. “A small leak will sink a great ship.” ” — Benjamin Franklin.

The 4 As of Sales Enablement Content Success

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by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer , Content Marketing Manager, at Brainshark , a leading sales enablement platform provider. Sales enablement is certainly a hot topic right now for B2B organizations. It seems everyone is looking for new ways to increase sales productivity and effectiveness. The question is: How?

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. So, how can events and marketing automation work together to bring in more leads, increase their sales pipeline, and ultimately generate more revenue? What is Event Automation? Marketing Automation

11 of the Latest Lead Nurturing Statistics: Explained

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Modern marketers know that they must learn more about their prospects before passing them along to sales. 68% say Increase Sales Opportunities. According to this study it was tie between increasing conversion rates and increasing sales opportunities as the most important objectives of lead nurturing. This is where lead nurturing comes in. 68% say Increase Conversion Rates.

Integrating Online Video with Your Marketing Tech Stack

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Once more, when video marketing is combined with a company’s website strategy, digital marketing, and sales efforts, marketers can build long-term personal relationships with customers and prospects. This feedback loop also provides the corporate marketing, sales, and business teams the information they need to drive business results. Sales reps love a complete profile.

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How to Decide What Marketing Metrics to Track and Report

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Marketing qualified leads, sales qualified leads and even sales are the most common things to align with. Many sales-driven organizations focus on driving leads as a leading indicator of their sales pipeline. Yesterday I was at a marketing event and the topic of metrics came up. The initial question was how do you know what metrics to track. And about that powerpoint.

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