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The dangerous confusion of sales and content marketing

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Pink went on to talk about how sales used to be in the days prior to the Internet by giving the example of the used car salesperson. Pink argues that salespeople need to become “servant sellers,” providing helpful information, answering questions, and generally providing a good experience— before any sale is made. pieces of information prior to a sale, a little bit too close to heart.

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What it’s like to be hugged by a brand. Literally.

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business relationships customer acquisition Marketing best practices Most Popular personal branding Public relations Social Media and Sales Social Media best practices Social Media Strategy emotional marketing evergreen hyatt mark schaefer philip kotler social media best practicesBy Mark Schaefer. Last week I was hugged by a brand. I’m serious — a literal, physical hug. Likable.

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The Data-Driven Sales Team: Why Social Selling Works

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I once had a sales person in Europe challenge me about the use of data and technology in sales: “My customer wants to see me EYE TO EYE,” he exclaimed. Why is data relevant in a relationship business like sales? His main points included: Data Mean Sales. Sales Needs to Adjust to Compete. There is no question that data-driven social selling can drive sales.

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10 simple tweaks to generate more sales through blogs

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We’re not supposed to expect sales though blogs, right? In fact, your blogging space is a very important sales opportunity because if people are finding you through search, these are high-potential leads. I am NOT saying to be “sales-y” in the content of your blog. Here are 10 ideas to optimize sales through blogs. Well, sometimes it’s OK to sell.

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

10 Epic Shifts that are Re-Writing the Rules of Marketing

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Any point of differentiation seemed like a wafer-thin veneer of sales babble. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours.

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How to turn social media connections into an actionable audience

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The case of the missing book sales. A book recommendation from a heavily-followed Twitter account should lead to a huge spike in sales, right? In fact, in the days and weeks following Milano’s tweet, the book’s sales actually declined. By Mark Schaefer. It doesn’t. Most of the time, your social media connections begin as “weak relational links.” Fowler.

HR and social media: 7 Ways HR needs to act like marketing

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Through a recent project, I have been reviewing a company’s Internet presence from a recruiting perspective and I find that most companies take an extremely sales-oriented approach to their web presence. By Mark Schaefer. I wrote awhile back that digital transformation would not necessarily be led by marketers. Success may not come through a brilliant strategy or new technology. Human.

The new standards for strategy and social media success

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things companies can do to track behavior, link emails to sales, and even determine incredibly intimate details of a person’s life from their online behavior. It also drives sales and affects purchasing decisions. By Mark Schaefer. With permission, I’m providing this content to you today. . Remarkably, the diagnosis begins well before content or a Facebook page. It doesn’t.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

4 Non-Marketing Skills You Need to Become a Better Marketer

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They care about return on marketing investment, revenue and sales, reduced costs, and improved cash flow. By Kerry Gorgone, {grow} Contributing Columnist. Marketing isn’t a department. It needs to be a way of life throughout your organization. Human Resources needs to market the company to prospective applicants. Human resources: promote the value—and values—of your company.

Four ways Facebook Instant Articles will dramatically impact marketing

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Inbound marketing refers to marketing activities that bring high-potential visitors in , rather than relying on sales people having to make cold calls to garner “outbound” leads. Inbound marketing refers to marketing activities that bring high-potential visitors in, rather than relying on sales people having to make cold calls to garner “outbound” leads. A shift in distribution.

A solution to the content marketing measurement puzzle

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In the survey I referenced in this post, nearly every company realized a boost in awareness right away from social media marketing but many companies took five years or more before they started to see a bump in sales. Lead generation (not just sales but also new business connections, new employees, suppliers). Sales. How do I measure the value of what I am doing? The payoff.

The uncomfortable state of content marketing metrics

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Not only must we measure, we must measure in the language of business: Leads, sales, cost savings, customer satisfaction. In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. This is not good. And the worst may be yet to come. Fixing the content marketing problem. It sucked. No idea.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

8 Strategies to stand out when you’re late to the content marketing game

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Unlike other realtors in her area, she isn’t posting photos of homes and “for sale” signs. It’s too early in their process to see if our work translates to sales but their audience in those channels has exploded. By Mark Schaefer. You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming.

33 Inspiring B2B digital marketing case studies

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Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. million in sales and $52 million 4 years later. million in sales for 2011. “In million.

Why the sales funnel is alive and well and living on the web

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Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. You’d have to pry it out of my dead cold hands to get me to abandon the sales funnel. Today, it’s useful in another way, too – it helps us prioritize marketing and sales resources.

Use This Agenda For Your 2016 Content Marketing Plan

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Their #1 goal is to drive e-commerce sales through their website and other retailers where their product is available. So, objective #1 for tying content to business goals is sales. Since our #1 objective is sales, I want to know how each piece of content we’ve created or will create fits into our sales pipeline. The Content Marketing Plan (Agenda). Competitors.

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What does digital transformation mean to marketing?

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In all my travels, I’ve never met another executive who is more tuned-in when it comes to the integration of technology and sales and marketing. Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. How does a marketing leader manage through this level of change? The shift toward video. Hit play!

Case study: Social media engagement as a point of differentiation

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business owners and company executives approach their marketing with the overarching question: How many leads will our social media and content marketing effort squeeze into our sales funnel, what sort of conversion rate can we expect and ultimately how much revenue can we generate? by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world. Many (most?)

Why conversation hierarchy is important to your marketing strategy

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Anything is possible, but you have to ask yourself … would it be more effective to drive sales by offering an in-store point of purchase coupon, or by producing a wacky video series about ladders? One of the biggest challenges I face as a marketing strategist is unrealistic customer expectations when it comes to social media marketing. They’re not. But COULD you do it?

How SMBs can get more leads through marketing automation

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Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales. Or if you’re a fashion company and have a sale on women’s dresses that you want your list to know about – it would be better if you only sent it out to the women in your list. By Lilach Bullock, {grow} Community Member. InfusionSoft.

5 ways to use social media in sales even if your customer isn’t on Facebook

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When I talk to B2B sales teams, one of the biggest concerns I hear is: “but my customer isn’t on Twitter.” Here’s a simple idea to give your sales team a little edge: Unify your company and product descriptions so that every employee becomes a potential beacon for your brand. Now, look at how your sales people describe themselves in their LinkedIn profiles.

Why it takes so long to achieve social media success

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When we compare a soft benefit like awareness with a “hard” benefit like sales, we see that most people even just starting with social media recognize an immediate benefit on the awareness front. In fact about 80 percent saw results in the first year compared to 35 percent who saw an increase in sales right out of the gate. Here’s a chart that illustrates why.

New research: An exceptional path to social selling success

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So often we have training and expectations and then sales people go right back to the way they have always done things. Content as sales catalyst. Strategic and consistent content is providing a competitive advantage for sales organizations. Measuring social sales success. A warm referral through LinkedIn increases sales success between 200 and 400 percent.

Using psychology to make your content relevant

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Related Stories Seven fascinating marketing lessons of 2015 A solution to the content marketing measurement puzzle The dangerous confusion of sales and content marketing. By Wade Harman, {grow} Community Member. My friend Donald has lived his whole life in an apartment beside the Chicago L-train. Every night he goes to sleep, and the L-train inevitably comes blaring by his home at 2 a.m.

Is there a place for social media in a boring business?

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Social Media and Sales Social Media best practices Social Media Strategy evergreen social media best practices social media strategyThis is a question that seems to pop up a lot. Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? Are you a conversational business? Are you conversational … or could you be? There is another option.

The business case for unbranded content

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Here are the results, directly attributable to the lightly-branded film: 1,400 percent increase in sales. Here are the results, directly attributable to the lightly-branded film: - 1,400 percent increase in sales - 15,000 percent increase in traffic - 96 percent first-time visitors. In this age of overwhelming content, our consumers can steer around what bore them. The answer? A lot.

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Adapting To The NEW Consumer With Better Analytics

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While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. Big Data and Analytics customer acquisition Marketing Strategy Social Media and Sales analytics Brooke B. By Brooke B. Sellas, {grow} Contributing Columnist. At least, that’s what Hessie has to say. As a marketer, this has eluded me in the past.

Four actual, non-spammy strategies for Pokémon GO and local businesses

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One pizzeria / PokéStop reported a 30 percent increase in food and beverage sales while the lures were active. So, at a cost of around one dollar per hour, you could increase sales thirty percent just by keeping the lures active. Something is happening. Children are stepping outside, blinking into the sun as their eyes adjust. Seriously! People of all ages , all backgrounds. Not bad!

Three drastic marketing changes ahead for 2017

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Simple means sales. By Mars Dorian, {grow} Contributing Columnist. Since 2017 is about to knock on your screen, it’s important to reflect on your online strategies. For me, the past year has been a paradigm shift in how I treat my personal site and the social networks. I am going to jolt you today with my three most drastic marketing changes I have implemented to survive and thrive in the online world. Goodbye website. For the longest time, I have believed that your personal website was the most important part of your online presence. The holy grail. The mother base of all missions.

Four overlooked B2B marketing ideas you can use now

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It should build on your account-based marketing approach, including insights that allow you to deliver the most appropriate message to each company, based on everything from industry to the status of each company in your sales pipeline. By Eric Wittlake, {grow} Contributing Columnist. So what new B2B marketing ideas should you focus on next? Here are four gems you might have overlooked.

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The all-time greatest Christmas marketing story

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Apparently, this “German tradition” started with an enterprising American sales clerk. My daughter told me this cool story and I think it’s a fun and interesting marketing tale for the Christmas season. Lauren is an adventurer and loves to save her money for international vacations. They were so prevalent that eventually she asked somebody what it meant.

Social selling and the social enterprise: From fantasy to reality

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By some measures, Dell stands alone in its pioneering approach to embedding social media into corporate functions beyond sales, marketing, and the call center. I think we literally have the ability to completely differentiate our sales force from the competitors. Nothing brings success in sales like some healthy competition with each other. People buy from people. No we don''t.

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Stop. Look. Listen. It’s time for an influencer marketing campaign

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They can effectively drive sales because of the loyalty of their community and their authentic, passionate advocacy. By Brooke B. Sellas, {grow} Contributing Columnist. When I was a teenager, I was preoccupied with figuring out ways to sneak out of the house or get my parents to let me borrow the car for the night (neither went well). What Is Influencer Marketing, and Why Should I Care?

Facebook content strategy is a time bomb for inbound marketing

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Inbound marketing refers to marketing activities that bring high-potential visitors in , rather than relying on sales people having to make cold calls to garner “outbound” leads. But in the end, the goal is the same — sales. But in the end, the goal is the same — sales. You get the point. I am not saying anything is dead. Really. The goal of inbound marketing.

A new process to quantify content marketing success

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Sales? Sales? … “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? … or something else? How do we demonstrate value? This post explains an exciting new opportunity for content marketing measurement. Today, consumers face a world of overwhelming information density. Paid media.

Teaching is the New Marketing

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My daughter Fanny , who won The Rachael Ray Great American Cookbook Competition, has a cookbook available for sale in March 2016, Oranges, Lavender & Figs. My daughter Fanny, who won The Rachael Ray Great American Cookbook Competition, has a cookbook available for sale in March 2016, Oranges, Lavender & Figs. Counter Culture Coffee. by Jeffrey Slater, {grow} Community Member.