Remove sales

Everything Technology Marketing

article thumbnail

Crossing the Divide: The Art of Closing the Sale

Everything Technology Marketing

We see it again and again: professional services sellers misread the real desires and priorities of their buyers, and consequently stumble in the art of closing the sale. Educate me with new ideas or perspectives Producing educational content for your audiences pulls a lot of marketing weight -- and it contributes to sales, too.

article thumbnail

Lead Generation Checklist - Part 2: Sales and Marketing as One Team

Everything Technology Marketing

Part two focuses on the chasm between sales and marketing that is common in many organizations. How long has it been since your marketing and sales teams got together for a really productive meeting?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

3 - Focus on lead quality In the past, it was difficult to gauge lead quality and lead gen's impact on sales pipeline, so in the absence of real quality indicators, more leads were considered better. This flood of leads overwhelmed sales and distracted from the selling part of the job. The benefits of segmentation are substantial.

article thumbnail

The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It was difficult to tell lead quality and impact on sales pipeline, so in the absence of real quality indicators, more was considered better. This flood of leads overwhelmed sales and distracted from the selling part of their jobs. And marketing received the blame for creating poor leads and wasting valuable selling time.

article thumbnail

Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

Enabling the sales team for success 9. These three elements will serve as the foundation for every subsequent market sales asset, such as product literature, public and analyst relations material, sales presentations and tools, website content, white papers, educational events, search engine key words and so on.

Planning 100
article thumbnail

5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

Contrast this with your sales organization - typically the most measured and performance oriented part of the company. No wonder you get a culture clash between marketing, often focused on activities without clear link to the bottom line, and sales determined to make quota by selling product.

Planning 100
article thumbnail

A Simple B2B Marketing Framework

Everything Technology Marketing

Buyer Centric Tools & Content Layer The next layer "Buyer Centric Tools & Content" aims at creating deeper insight into the buyer to create the tools that inform message creation, marketing content, education of sales and marketing teams, creation of campaigns, etc. But that's content for another blog post.