eMarketing Strategist

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What Are Meta Tags and How Do They Work?

eMarketing Strategist

The Description tag should “make the sale by enticing the searcher to click on your listing in the search results as opposed to your competitors. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags.

Work 39

What Are Meta Tags and How Do They Work?

eMarketing Strategist

The Description tag should “make the sale by enticing the searcher to click on your listing in the search results as opposed to your competitors. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags.

Work 39

Even the Big Guys Screw Up SEO

eMarketing Strategist

All they cared about was the fact that their rankings were going up which drove more traffic to their site and presumably made more sales. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news. I wasn’t surprised because I think it happens way more often than Google lets on. to link to your website.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Now imagine one day you come into the office, fire up your computer, go to your website and see this: It happened to a husband and wife real estate team near where I live in Portland, Oregon. Here’s a local news story about what happened. Nothing. Absolutely nothing.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

The problem with passive marketing is that your sales depend on people you don’t know taking action. However, high-end services such as coaching and consulting have a very different sales cycle. You Need Active Marketing when You Have a Long Sales Cycle. These days many prospects don’t want a sales call, instead opting to educate themselves at their own pace and interest.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

The problem with passive marketing is that your sales depend on people you don’t know taking action. However, high-end services such as coaching and consulting have a very different sales cycle. You Need Active Marketing when You Have a Long Sales Cycle. These days many prospects don’t want a sales call, instead opting to educate themselves at their own pace and interest.

How to Write Meta Tags

eMarketing Strategist

I think of the description meta tag as “making the sale” for why the searcher should click on your link as opposed to the other 9 search results. In order to make the sale, you need to know who you’re talking to and what they want. If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers. In my last post I explained what meta tags are and how they work. Some Things You Need to Know Before You Start Writing. First things first.

How to Write Meta Tags

eMarketing Strategist

I think of the description meta tag as “making the sale” for why the searcher should click on your link as opposed to the other 9 search results. In order to make the sale, you need to know who you’re talking to and what they want. If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers. In my last post I explained what meta tags are and how they work. Some Things You Need to Know Before You Start Writing. First things first.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

How to Kill Your Business with One Email

eMarketing Strategist

You need all the departments any “real&# business would have such as human resources, accounting, sales and marketing, or last but not least, legal. First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. The following is a story about a woman who screwed up. So, let’s get started.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

The problem with passive marketing is that your sales depend on people you don’t know taking action. However, high-end services such as coaching and consulting have a very different sales cycle. You Need Active Marketing when You Have a Long Sales Cycle. These days many prospects don’t want a sales call, instead opting to educate themselves at their own pace and interest. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing.

Watch out for This Sales Newsletter Scam

eMarketing Strategist

At first I figured the phone call was a scam to get me to call her back so she could give me a sales pitch because I KNOW I don’t owe anybody anything. So when the collections agent explained that I signed up for a sales newsletter and it was in collections because I hadn’t paid any of the 5 invoices this company sent. Talk about a crappy way to start a Monday! Featured

What Are Meta Tags and How Do They Work?

eMarketing Strategist

The Description tag should “make the sale by enticing the searcher to click on your listing in the search results as opposed to your competitors. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

What Are Meta Tags and How Do They Work?

eMarketing Strategist

The Description tag should “make the sale by enticing the searcher to click on your listing in the search results as opposed to your competitors. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Now imagine one day you come into the office, fire up your computer, go to your website and see this: It happened to a husband and wife real estate team near where I live in Portland, Oregon. Here’s a local news story about what happened. Nothing. Absolutely nothing.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Now imagine one day you come into the office, fire up your computer, go to your website and see this: It happened to a husband and wife real estate team near where I live in Portland, Oregon. Here’s a local news story about what happened. Nothing. Absolutely nothing.

Even the Big Guys Screw Up SEO

eMarketing Strategist

All they cared about was the fact that their rankings were going up which drove more traffic to their site and presumably made more sales. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” I wasn’t surprised because I think it happens way more often than Google lets on. Penney’s site ranked so well.

Even the Big Guys Screw Up SEO

eMarketing Strategist

All they cared about was the fact that their rankings were going up which drove more traffic to their site and presumably made more sales. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” I wasn’t surprised because I think it happens way more often than Google lets on. Penney’s site ranked so well.

Even the Big Guys Screw Up SEO

eMarketing Strategist

All they cared about was the fact that their rankings were going up which drove more traffic to their site and presumably made more sales. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” I wasn’t surprised because I think it happens way more often than Google lets on. Penney’s site ranked so well.

Even the Big Guys Screw Up SEO

eMarketing Strategist

All they cared about was the fact that their rankings were going up which drove more traffic to their site and presumably made more sales. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” I wasn’t surprised because I think it happens way more often than Google lets on. Penney’s site ranked so well.

FAQ: What’s the Difference Between a Home Page and a Landing Page?

eMarketing Strategist

Doing so will increase your sales and reduce your Adwords expenses. A home page is the page people land on when they go to your main URL such as www.yourdomain.com. A landing page is the page people land on when they click on the link in an online advertisement and the URL is something like www.yourdomain.com/landingpage1.html. Featured Adwords FAQ home page landing page saving money

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Watch out for This Sales Newsletter Scam

eMarketing Strategist

At first I figured the phone call was a scam to get me to call her back so she could give me a sales pitch because I KNOW I don’t owe anybody anything. So when the collections agent explained that I signed up for a sales newsletter and it was in collections because I hadn’t paid any of the 5 invoices this company sent. I vaguely remembered getting a call some months ago from a sales guy trying to get me to sign up for a sales newsletter. Talk about a crappy way to start a Monday! assessed against my business. To which I replied, “Oh really.

How to Write Meta Tags

eMarketing Strategist

I think of the description meta tag as “making the sale” for why the searcher should click on your link as opposed to the other 9 search results. In order to make the sale, you need to know who you’re talking to and what they want. If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers. In my last post I explained what meta tags are and how they work. Some Things You Need to Know Before You Start Writing. First things first.

How to Write Meta Tags

eMarketing Strategist

I think of the description meta tag as “making the sale” for why the searcher should click on your link as opposed to the other 9 search results. In order to make the sale, you need to know who you’re talking to and what they want. If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers. In my last post I explained what meta tags are and how they work. Some Things You Need to Know Before You Start Writing. First things first.

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

The answers will also come in handy when it’s time to write the sales copy which is easily the hardest part of the whole process. Considering that key phrase research is literally the “key” to making sales online, you’d think people would rush to buy an info product that showed them how to do key phrase research. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” Go Light on Theory.

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

The answers will also come in handy when it’s time to write the sales copy which is easily the hardest part of the whole process. Considering that key phrase research is literally the “key” to making sales online, you’d think people would rush to buy an info product that showed them how to do key phrase research. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” Go Light on Theory.

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

The answers will also come in handy when it’s time to write the sales copy which is easily the hardest part of the whole process. Considering that key phrase research is literally the “key” to making sales online, you’d think people would rush to buy an info product that showed them how to do key phrase research. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” Go Light on Theory.

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

The answers will also come in handy when it’s time to write the sales copy which is easily the hardest part of the whole process. Considering that key phrase research is literally the “key” to making sales online, you’d think people would rush to buy an info product that showed them how to do key phrase research. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” Go Light on Theory.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Now imagine one day you come into the office, fire up your computer, go to your website and see this: It happened to a husband and wife real estate team near where I live in Portland, Oregon. Here’s a local news story about what happened. So what can the real Bergeron Properties do about this? Nothing. Absolutely nothing. How did this happen? They let their domain name expire. Several years ago I had a client who let an old domain name lapse. That would be nuts!

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Friends + Fans DON’T = Sales. 100 rabid Fans will lead to more sales than 5000 disengaged Friends. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. I like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. Cool! Be a Fan… Check. Wrong.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Friends + Fans DON’T = Sales. 100 rabid Fans will lead to more sales than 5000 disengaged Friends. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. I like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. Cool! Be a Fan… Check. Wrong.

Who’s Tracking You Online?

eMarketing Strategist

When you look at your Google Analytics data, you don’t know who visited your site but you do get valuable information that in aggregate helps you fine tune your website and hopefully increase sales. Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. There are 2 types of tracking software: Cookies and Beacons. Yay Wikipedia!). Featured

Who’s Tracking You Online?

eMarketing Strategist

When you look at your Google Analytics data, you don’t know who visited your site but you do get valuable information that in aggregate helps you fine tune your website and hopefully increase sales. Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. There are 2 types of tracking software: Cookies and Beacons. Yay Wikipedia!).

FAQ: What’s the Difference Between a Home Page and a Landing Page?

eMarketing Strategist

Doing so will increase your sales and reduce your Adwords expenses. A home page is the page people land on when they go to your main URL such as www.yourdomain.com. A landing page is the page people land on when they click on the link in an online advertisement and the URL is something like www.yourdomain.com/landingpage1.html. While your home page is the same regardless of how people find it, you can have multiple landing pages crafted for specific purposes or target markets.

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Should I Have a Blog?

eMarketing Strategist

If you want to get clients from the internet and are willing to write (or pay someone to do it), blogging is a great way to get people into your sales funnel. I’ve spent as much time talking clients out of starting a blog as I’ve spent talking them into a blog. If you hate to write (or can’t pay someone else to do it), can’t find the time to write, or don’t think you have anything to say, save yourself the heartache and don’t start a blog. The following is a down-and-dirty quick way to decide if blogging is for you and your business. Host your blog on the same server as your website.

[VIDEO] How to Structure a Successful Sales Team

DiscoverOrg

We’ve built required fields and automation of data transfer in SFDC (ie surveys that auto populate the key data, call sheets that tie data to opportunity & account, sales handoff that ties data to account for CSM, etc). Want to Build a Sales Engine? Does this problem sound familiar? I hear this time and time again, and it’s a mistake we made personally too. Specialization.

Video 89

More Sales Less Time

Your Sales Management Guru

More Sales/Less Time. -A If want to exceed your sales goals this year-read this book…. Jill Konrath has written three other sales related books and now she hits the mark again with More Sales/Less Time published by Penguin books. In this book, Jill shares a highly personal story, sharing a lot of research that ends up providing every executive, sales manager and certainly all salespeople a formula to increase productivity. Everyone in sales will buy into her story, her attempts to increase productivity, her failures, this makes her “result” all the more real.

Sales 68