eMarketing Strategist

Trending Sources

What Are Meta Tags and How Do They Work?

eMarketing Strategist

The Description tag should “make the sale by enticing the searcher to click on your listing in the search results as opposed to your competitors. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags.

Work 39

What Are Meta Tags and How Do They Work?

eMarketing Strategist

The Description tag should “make the sale by enticing the searcher to click on your listing in the search results as opposed to your competitors. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags.

Work 39

Even the Big Guys Screw Up SEO

eMarketing Strategist

All they cared about was the fact that their rankings were going up which drove more traffic to their site and presumably made more sales. I’m even willing to bet that SearchDex, who J.C. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news. Penney’s site ranked so well. to link to your website.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Now imagine one day you come into the office, fire up your computer, go to your website and see this: It happened to a husband and wife real estate team near where I live in Portland, Oregon. Here’s a local news story about what happened. Nothing. Absolutely nothing.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

The problem with passive marketing is that your sales depend on people you don’t know taking action. However, high-end services such as coaching and consulting have a very different sales cycle. You Need Active Marketing when You Have a Long Sales Cycle. These days many prospects don’t want a sales call, instead opting to educate themselves at their own pace and interest.

How to Write Meta Tags

eMarketing Strategist

think of the description meta tag as “making the sale” for why the searcher should click on your link as opposed to the other 9 search results. In order to make the sale, you need to know who you’re talking to and what they want. If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. Some Things You Need to Know Before You Start Writing. First things first.

How to Write Meta Tags

eMarketing Strategist

think of the description meta tag as “making the sale” for why the searcher should click on your link as opposed to the other 9 search results. In order to make the sale, you need to know who you’re talking to and what they want. If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. Some Things You Need to Know Before You Start Writing. First things first.

How to Kill Your Business with One Email

eMarketing Strategist

You need all the departments any “real&# business would have such as human resources, accounting, sales and marketing, or last but not least, legal. First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. The following is a story about a woman who screwed up. So, let’s get started.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

The problem with passive marketing is that your sales depend on people you don’t know taking action. However, high-end services such as coaching and consulting have a very different sales cycle. You Need Active Marketing when You Have a Long Sales Cycle. These days many prospects don’t want a sales call, instead opting to educate themselves at their own pace and interest. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing.

Watch out for This Sales Newsletter Scam

eMarketing Strategist

At first I figured the phone call was a scam to get me to call her back so she could give me a sales pitch because I KNOW I don’t owe anybody anything. So when the collections agent explained that I signed up for a sales newsletter and it was in collections because I hadn’t paid any of the 5 invoices this company sent. Talk about a crappy way to start a Monday! Featured

What Are Meta Tags and How Do They Work?

eMarketing Strategist

The Description tag should “make the sale by enticing the searcher to click on your listing in the search results as opposed to your competitors. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags.

What Are Meta Tags and How Do They Work?

eMarketing Strategist

The Description tag should “make the sale by enticing the searcher to click on your listing in the search results as opposed to your competitors. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Now imagine one day you come into the office, fire up your computer, go to your website and see this: It happened to a husband and wife real estate team near where I live in Portland, Oregon. Here’s a local news story about what happened. Nothing. Absolutely nothing.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Now imagine one day you come into the office, fire up your computer, go to your website and see this: It happened to a husband and wife real estate team near where I live in Portland, Oregon. Here’s a local news story about what happened. Nothing. Absolutely nothing.

Even the Big Guys Screw Up SEO

eMarketing Strategist

All they cared about was the fact that their rankings were going up which drove more traffic to their site and presumably made more sales. I’m even willing to bet that SearchDex, who J.C. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” Penney’s site ranked so well. to link to your website.

Even the Big Guys Screw Up SEO

eMarketing Strategist

All they cared about was the fact that their rankings were going up which drove more traffic to their site and presumably made more sales. I’m even willing to bet that SearchDex, who J.C. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” Penney’s site ranked so well. to link to your website.

Even the Big Guys Screw Up SEO

eMarketing Strategist

All they cared about was the fact that their rankings were going up which drove more traffic to their site and presumably made more sales. I’m even willing to bet that SearchDex, who J.C. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” Penney’s site ranked so well. to link to your website.

Even the Big Guys Screw Up SEO

eMarketing Strategist

All they cared about was the fact that their rankings were going up which drove more traffic to their site and presumably made more sales. I’m even willing to bet that SearchDex, who J.C. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” Penney’s site ranked so well. to link to your website.

FAQ: What’s the Difference Between a Home Page and a Landing Page?

eMarketing Strategist

Doing so will increase your sales and reduce your Adwords expenses. A home page is the page people land on when they go to your main URL such as www.yourdomain.com. landing page is the page people land on when they click on the link in an online advertisement and the URL is something like www.yourdomain.com/landingpage1.html. Featured Adwords FAQ home page landing page saving money

Watch out for This Sales Newsletter Scam

eMarketing Strategist

At first I figured the phone call was a scam to get me to call her back so she could give me a sales pitch because I KNOW I don’t owe anybody anything. So when the collections agent explained that I signed up for a sales newsletter and it was in collections because I hadn’t paid any of the 5 invoices this company sent. vaguely remembered getting a call some months ago from a sales guy trying to get me to sign up for a sales newsletter. Talk about a crappy way to start a Monday! assessed against my business. The lesson in this? That’s not true.

How to Write Meta Tags

eMarketing Strategist

think of the description meta tag as “making the sale” for why the searcher should click on your link as opposed to the other 9 search results. In order to make the sale, you need to know who you’re talking to and what they want. If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. Some Things You Need to Know Before You Start Writing. First things first.

How to Write Meta Tags

eMarketing Strategist

think of the description meta tag as “making the sale” for why the searcher should click on your link as opposed to the other 9 search results. In order to make the sale, you need to know who you’re talking to and what they want. If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. Some Things You Need to Know Before You Start Writing. First things first.

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

The answers will also come in handy when it’s time to write the sales copy which is easily the hardest part of the whole process. Considering that key phrase research is literally the “key” to making sales online, you’d think people would rush to buy an info product that showed them how to do key phrase research. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” Go Light on Theory.

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

The answers will also come in handy when it’s time to write the sales copy which is easily the hardest part of the whole process. Considering that key phrase research is literally the “key” to making sales online, you’d think people would rush to buy an info product that showed them how to do key phrase research. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” Go Light on Theory.

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

The answers will also come in handy when it’s time to write the sales copy which is easily the hardest part of the whole process. Considering that key phrase research is literally the “key” to making sales online, you’d think people would rush to buy an info product that showed them how to do key phrase research. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” Go Light on Theory.

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

The answers will also come in handy when it’s time to write the sales copy which is easily the hardest part of the whole process. Considering that key phrase research is literally the “key” to making sales online, you’d think people would rush to buy an info product that showed them how to do key phrase research. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” Go Light on Theory.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Now imagine one day you come into the office, fire up your computer, go to your website and see this: It happened to a husband and wife real estate team near where I live in Portland, Oregon. Here’s a local news story about what happened. So what can the real Bergeron Properties do about this? Nothing. Absolutely nothing. How did this happen? They let their domain name expire. Several years ago I had a client who let an old domain name lapse. That would be nuts!

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Friends + Fans DON’T = Sales. 100 rabid Fans will lead to more sales than 5000 disengaged Friends. 2. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. Be a Fan… Check. 3. Wrong.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Friends + Fans DON’T = Sales. 100 rabid Fans will lead to more sales than 5000 disengaged Friends. 2. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. Be a Fan… Check. 3. Wrong.

Who’s Tracking You Online?

eMarketing Strategist

When you look at your Google Analytics data, you don’t know who visited your site but you do get valuable information that in aggregate helps you fine tune your website and hopefully increase sales. Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. There are 2 types of tracking software: Cookies and Beacons. Yay Wikipedia!). Featured

Who’s Tracking You Online?

eMarketing Strategist

When you look at your Google Analytics data, you don’t know who visited your site but you do get valuable information that in aggregate helps you fine tune your website and hopefully increase sales. Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. There are 2 types of tracking software: Cookies and Beacons. Yay Wikipedia!).

FAQ: What’s the Difference Between a Home Page and a Landing Page?

eMarketing Strategist

Doing so will increase your sales and reduce your Adwords expenses. A home page is the page people land on when they go to your main URL such as www.yourdomain.com. landing page is the page people land on when they click on the link in an online advertisement and the URL is something like www.yourdomain.com/landingpage1.html. While your home page is the same regardless of how people find it, you can have multiple landing pages crafted for specific purposes or target markets.

Should I Have a Blog?

eMarketing Strategist

If you want to get clients from the internet and are willing to write (or pay someone to do it), blogging is a great way to get people into your sales funnel. I’ve spent as much time talking clients out of starting a blog as I’ve spent talking them into a blog. If you hate to write (or can’t pay someone else to do it), can’t find the time to write, or don’t think you have anything to say, save yourself the heartache and don’t start a blog. The following is a down-and-dirty quick way to decide if blogging is for you and your business. Host your blog on the same server as your website.

Which Comes First: Lead Nurturing or Inside Sales?

The Point

For a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing. It’s when a prospect first expresses interest that nurturing can help highlight hot leads, filter out the junk, and increase the rate at leads engage with sales.

The B2B Value Sale is Actually Three Distinct Sales

Avitage

Companies trying to execute a B2B solution or value sale must overcome selling problems that start at the prospecting stage and persist to the end. Symptoms include too few quality additions to the sales pipeline, protracted and lengthening sales cycles, and low win rates. But even with active buyers there are opportunities for B2B sales professionals to up their game.

Sales Management End of Year Checklist

Your Sales Management Guru

Sales Management End of Year Checklist.  . Depending upon the person and the conditions in their sales organization each article may or may not be pertinent. decided to start with a Sales Management End of Year Checklist.  If you have other ideas or suggestions please comment within the blog so that all of our readers can benefit. ?       Evaluate your sales team. 

Sales 91

7 Storytelling Tips for Sales Teams

Type A Communications

October 25, 2016 by Carla Johnson The biggest beef I hear from sales teams or sales-driven organizations is that they can’t get people to pay attention, make decisions or quit. Sales Storytelling Carla Johnson sales storytelling Type A Communicationsread more.