Friends + Fans DON’T = Sales. 100 rabid Fans will lead to more sales than 5000 disengaged Friends. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. Be a Fan… Check. Wrong. MORE >>

When you look at your Google Analytics data, you don’t know who visited your site but you do get valuable information that in aggregate helps you fine tune your website and hopefully increase sales. Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. There are 2 types of tracking software: Cookies and Beacons. Yay Wikipedia!). MORE >>

At first I figured the phone call was a scam to get me to call her back so she could give me a sales pitch because I KNOW I don’t owe anybody anything. So when the collections agent explained that I signed up for a sales newsletter and it was in collections because I hadn’t paid any of the 5 invoices this company sent. vaguely remembered getting a call some months ago from a sales guy trying to get me to sign up for a sales newsletter. Talk about a crappy way to start a Monday! assessed against my business. To which I replied, “Oh really. MORE >>

Doing so will increase your sales and reduce your Adwords expenses. A home page is the page people land on when they go to your main URL such as www.yourdomain.com. landing page is the page people land on when they click on the link in an online advertisement and the URL is something like www.yourdomain.com/landingpage1.html. While your home page is the same regardless of how people find it, you can have multiple landing pages crafted for specific purposes or target markets. MORE >>

All they cared about was the fact that their rankings were going up which drove more traffic to their site and presumably made more sales. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news. wasn’t surprised because I think it happens way more often than Google lets on. to link to your website. MORE >>