| | | Earnest about B2B | |  Sales | 39 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B MARCH 16, 2010 Vital statistics for every B2B marketer The relationship between Marketing and Sales in B2B organisations still remains fractious. Sales generate 53% of their own leads and marketing contributes just 24%. 90% of marketing deliverables are not used by sales. Source: The New Rules of Sales Enablement ( [link] ). Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 75% of B2Bers participate in microblogging (eg. Versus. | EARNEST ABOUT B2B SEPTEMBER 11, 2012 Vital Statistics for B2B Marketers Two. Inbound vs. Outbound But remember – 75% of buyers want vendors to curb the sales messages. Not long ago, being a B2B marketer was simple. The more you pushed out there, the better your pipeline. But then something changed. Here are all the latest facts and stats B2B Marketers need to build the case for a balanced inbound and outbound marketing strategy. As always use and abuse at your leisure and feel free to share your own Vital Statistics using #b2bvitalstats. The way businesses buy is changing. out of 10 business buyers say when they are ready to buy, they will find you. Content is still king. Have you | | | | | |
| EARNEST ABOUT B2B AUGUST 18, 2010  Top Infographics for b2b marketers Great for settling a few marketing versus sales debates without the need for a fist fight. . . Infographics are all the rage: visual representations of data that are both beautiful and enlightening. Every few days we seem to stumble across a new one so thought it was high time to compile a handy list of our current favourites for your sensory delectation: . Web trend map. | EARNEST ABOUT B2B APRIL 28, 2011 The proof is in the pudding – The essential benchmarks for all B2B Marketer’s What’s left in the hat will gets spent on PR and keeping your ear to the ground with marketing intelligence and sales support tools. Some more B2B specific figures: B2B sales campaigns see an average 22% open rate and 3.2% Once your target audience has got sight of your campaign and responded in one way or the other, 4 in 10 of these leads on average will move from an initial enquiry to being ‘sales ready’. out of those 10 will finally convert to what you have been looking for – the sale. It’s not the size that matters it’s what you do with it. and 5.6% | EARNEST ABOUT B2B MARCH 19, 2012 Social media: It’s a matter of time Then again, social is all about decision making, communicating and networking which could fit within the remit of any department across the business – from sales to HR. Last week the Financial Times ran a special report on digital and social media marketing. The theme was consistent – while there are clearly huge opportunities for marketers, companies are still feeling their way through the dark, windy corridors of Social Media Manor. As well as being hugely informative, the report struck a chord with us as it mirrored the experience we have seen time and time again. It’s not my job. | EARNEST ABOUT B2B OCTOBER 18, 2012  B2B gets Pinteresting For example it is well known that Twitter’s 140 character limit when tweeting makes it excellent for announcements and regular updates but less effective at producing sales. The new contender. Pinterest has rapidly shot up the rankings to become a major contender in the social media marketing world, ranked third behind only Facebook and Twitter in terms of popularity. How does it work? | | | | | | | |
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EARNEST ABOUT B2B | FRIDAY, MAY 4, 2012 Don’t count your followers before they have hatched
All this means one thing – every piece of campaign activity has to be measured for its results, and ultimately the amount of leads these bring for the sales team. Finally, how many sales leads are coming directly from your social media activity and the conversations you have online. As B2B marketers from agencies across the country flocked to the Google offices for the monthly ABBA meeting , conversation quickly turned to everyone’s favourite topic – the issues facing agencies and marketers today. The answer was clear. Over 400 Facebook likes! At least 7 retweets! Who cares? MORE >> -
EARNEST ABOUT B2B | FRIDAY, MAY 13, 2011 Bridging the great Sales and Marketing divide
Tap the words ‘Marketing and Sales Alignment’ into Google. Sales. So will Marketing and Sales always have a fractious relationship or is it possible to really get both teams working together as one finely honed machine? When cornered Sales say i) what campaign? Make sure your Head of Sales and other senior sales figures are bought into the campaign from the word go – even as early as when the campaign objectives, audiences and messaging are being set. That way, Sales don’t waste their time chasing poor quality leads. Fire up your browser. Wait 0.10 MORE >> -
EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 13, 2010 When familiarity breeds intent: 5 tips to building brand awareness
Your customer marketing should never stop once the sale has been made. Sit down. Brace yourself. According to a recent DemandGen report, 9 out of 10 business buyers say that when they’re ready to buy, they’ll find you. Now ask yourself, in all honesty, will they? The fact is the b2b buy cycle is changing fundamentally – and vendors are on the back foot. The Internet has empowered buyers of business services and products with the ability to research, scope, specify, shortlist vendors, and even purchase, without us even getting a sniff of what they’re up to. Or if it’s not, it should be. MORE >> -
EARNEST ABOUT B2B | FRIDAY, FEBRUARY 8, 2013 Lessons to be learnt
Sitting in a meeting a couple of weeks ago a jovial sales chap began to rib the marketing director about the extent of his role. Sales guys can show directly where they are adding to the bottom line. They are looking for more information online, asking more demanding questions from sales and being far more testing when it comes to finding out if their potential supplier really knows their onions. B2B B2B marketing Customer marketing 8 minute expert internal communications marketing and sales role of marketingHow we giggled. But marketing? And there’s good news. MORE >> -
EARNEST ABOUT B2B | THURSDAY, SEPTEMBER 2, 2010  Trending in B2B: Earnest’s Top Tweets in August
3. A sales person’s 7 deadly sins – [link]. Most people wouldn’t be blamed for breathing a sigh of discontent when faced with your everyday sales patter, but what is it that makes some sales people so hard to bare? This post looks at the 7 deadly sins of sales and gives some pointers on what needs to be changed in the hard world of selling. Tags: B2B B2B Social Media B2B Statistics B2B marketing Technology marketing b2b mobile buy cycle earnest sales cycle social media trending Top Tweeting. Would you believe it? – [link]. Wrong. MORE >>
- This could be the start of a beautiful relationship EARNEST ABOUT B2B | THURSDAY, JUNE 24, 2010
- Trending in B2B: Earnest’s Top Tweets in September EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 6, 2010
- This is the week that was: Don’t put all your eggs in one digital basket EARNEST ABOUT B2B | THURSDAY, MARCH 8, 2012
- B2B Content Marketing: Reaching the people that matter EARNEST ABOUT B2B | FRIDAY, SEPTEMBER 16, 2011
- RIM: A ship heading for the rocks? We have a bulb for the lighthouse EARNEST ABOUT B2B | FRIDAY, JUNE 1, 2012
- How do you get a 60% response rate from FTSE250 Finance Directors? EARNEST ABOUT B2B | MONDAY, MAY 10, 2010
- This is the week that was: When CEOs transformed from people to tweeple. EARNEST ABOUT B2B | MONDAY, OCTOBER 3, 2011
- Trending in B2B: Earnest’s Top Tweets in July EARNEST ABOUT B2B | WEDNESDAY, AUGUST 4, 2010
- Unloved and overlooked: Getting your customer marketing back on track EARNEST ABOUT B2B | FRIDAY, JUNE 4, 2010
- Kaspersky campaign: a viral campaign, but not as you’d know it EARNEST ABOUT B2B | TUESDAY, JANUARY 24, 2012
- This is the week that was – Public bickering and mourning. EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 12, 2011
- This is the week that was in b2b: we love a bit of controversy EARNEST ABOUT B2B | FRIDAY, JULY 15, 2011
- Are your customers content? EARNEST ABOUT B2B | FRIDAY, MARCH 18, 2011
- The new 80:20 rule: Industrialising your marketing efforts to drive a better ROI EARNEST ABOUT B2B | THURSDAY, FEBRUARY 10, 2011
- The big barriers to big data for b2b marketers EARNEST ABOUT B2B | FRIDAY, APRIL 19, 2013
- The inbound tipping point. Sooner than you think? EARNEST ABOUT B2B | THURSDAY, JULY 19, 2012
- This is the week that was: The times they are a-changin’ EARNEST ABOUT B2B | FRIDAY, JULY 27, 2012
- This is the week that was: Looking ahead EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 1, 2012
- This is the week that was: What of the future generation? EARNEST ABOUT B2B | FRIDAY, AUGUST 19, 2011
- This is the week that was: Revealing the new b2b buyer EARNEST ABOUT B2B | FRIDAY, DECEMBER 2, 2011
- This is the week that was: Searching for the answer EARNEST ABOUT B2B | MONDAY, DECEMBER 12, 2011
- Kaspersky campaign: a viral campaign, but not as you’d know it EARNEST ABOUT B2B | TUESDAY, JANUARY 24, 2012
- This is the week that was: Looking ahead EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 1, 2012
- This is the week that was: Don’t put all your eggs in one digital basket EARNEST ABOUT B2B | THURSDAY, MARCH 8, 2012
- Social media: It’s a matter of time EARNEST ABOUT B2B | MONDAY, MARCH 19, 2012
- This is the week that was: Searching for the answer EARNEST ABOUT B2B | MONDAY, DECEMBER 12, 2011
- This is the week that was: Revealing the new b2b buyer EARNEST ABOUT B2B | FRIDAY, DECEMBER 2, 2011
- Unlocking the content dungeon EARNEST ABOUT B2B | THURSDAY, SEPTEMBER 29, 2011
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