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Direct Response Coach

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How to build a Sales Lead Funnel

Direct Response Coach

The post How to build a Sales Lead Funnel appeared first on McCarthy and King Marketing. Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., These are all important parts of your marketing and [.].

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Landing Pages: Do you need a squeeze page or sales page – or both?

Direct Response Coach

The post Landing Pages: Do you need a squeeze page or sales page – or both? You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. In the beginning, you might have sent people to your website, [.].

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Landing Pages: Do you need a squeeze page or sales page – or both?

Direct Response Coach

The post Landing Pages: Do you need a squeeze page or sales page – or both? appeared first on McCarthy and King Marketing.

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Direct Mail Strategy: Do you see direct mail more as advertising or sales?

Direct Response Coach

The post Direct Mail Strategy: Do you see direct mail more as advertising or sales? They were already creating print advertising. All they needed to do was reconfigure the same creative approach [.]. appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation Print Advertising'

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Why you don’t want to close a sales letter with “For a free consultation …”

Direct Response Coach

Three ways to get better results from your sales letter copywriting. If you have ever written a sales letter for any type of service business, chances are you finished your letter with a closing sentence that read something like this: For a free consultation, call me at (phone) or (email). Listen, we’ve [.].

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How to generate web traffic and sales leads from blog and article writing

Direct Response Coach

Setting up your new blog seemed like a pretty good start. You knew that writing consistent content was going to be a challenge, but you were willing to make a commitment to publishing new posts on a regular basis. You started your blog by writing to your customers, prospects and some friends and family. You [.].

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Do you have the patience for content and inbound marketing?

Direct Response Coach

There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads. We use it ourselves and believe it’s an important long-term strategy for every business. Note I said long-term – and therein lies the challenge for many organizations. I’ll explain in a minute, [.].