We have all heard a variety of justifications for living with the website status quo; from cost, time, resources, expertise, competing priorities, the need to deal with those guys in IT (sorry IT guys, but I suspect this won’t be the first time you have heard this), we don’t use it for sales, etc. I have experienced directly the baggage that can be associated with an organization’s website, and the resulting organizational inertia to change. If the definition of this term and the thrust of this article sound familiar, I would urge you to take action now. MORE >>

Links to access to ERP, Sales and other customer database repositories. Intranet sites are quite different from external public-facing sites in a number of ways: Intranets are usually used only by internal employees vs. public sites which are used by customers, prospective employees, and other constituents. Intranet content and tools are tailored towards employees and other internal stakeholders. There is not as much focus on product information which is usually found on external customer-facing sites. Contact information. Human Resources information. Focus on the key content and tools. MORE >>

In the age of online shopping, marketing automation, point-of-sale computing and other instant customer feedback, Big Data has become the recent buzz word, touted as the be-all and end-all answer to the marketer’s prayers -but what is Big Data really? which email message results in higher sales?), customer who buys onions with potatoes is more likely to buy hamburger) and lead-scoring (what combination of clicks and downloads is most likely to lead to a sale) are just a few examples of the kind of answers Big Data can provide. First let’s define Big Data. link]. MORE >>

" Dell drives traffic to its eCommerce website to increase online sales. Even if 5% of that audience sees the promotional tweet (roughly 75,000 users), 1% of those who see it click on the tweet (roughly 750 users) and 10% of users who click on the promotion (roughly 75 users) make an average purchase of $500, Dell will make 75 * $500 = $37,500 in sales. At the opening of 2013, one thing is certain. Social Media can no longer be looked at as an experiment. How are big companies reacting to the upsurge of social media? Equine Dentist Builds Relationships with Facebook. MORE >>

As a result, sales and suppport cycles are typically quite long. The use of Social Media in the consumer space is widely written about. Success in the B2C space frequently garners good media attention. It has been difficult to crack the puzzle of social media in the B2B space though. Most B2B firms who have engaged in Social Media do not typically see immediate impact from their investments whether it be in terms of generating leads or increasing their market reach.  Not It is not difficult to fathom the reason behind the lack of success. of facebook or twitter followers). Stay posted! MORE >>