| | | Dianna Huff - B2B MarCom | |  Sales | 58 articles |
| Page 1 of 1 | Previous | Next | DIANNA HUFF - B2B MARCOM MARCH 21, 2011  57 Things You Can Do Right Now to Improve Your Website Tweet Is your company website not doing its job — i.e. generating leads and sales? Use Google Adwords combined with Google Analytics to see which keyword phrases convert into leads or sales and feature them and other related ones more prominently within the content of your website. Below you’ll find their tips and as well as mine. Design. Check your site speed. Navigation. | DIANNA HUFF - B2B MARCOM FEBRUARY 2, 2012  B2B Social Media: It’s Not About Sales. It is About Sales. This tip is especially important for B2B because it’s these one-on-one interactions that have real potential to turn into sales — except not in the way that you think. If you’re a small business owner, would you be happy with ONE sale made from responding to someone on Twitter? This is exactly what I told Jon VanZile, the BtoB reporter. Bingo! said sure! Yes, please! | | | | | |
| DIANNA HUFF - B2B MARCOM APRIL 11, 2012  Six DIY Google Analytics Fix-Its for Small Businesses “Within your Google AdWords account, you do get data such as click costs, impression share and quality score stats, but Google Analytics provides in-depth data on what value your PPC traffic is providing, such as conversion data and sales data if you have an ecommerce site” she says. You’re not the account owner. see this problem quite a bit. Your GA data is GOLD. | DIANNA HUFF - B2B MARCOM DECEMBER 18, 2011  Joe Chernov from Eloqua Dishes on New Facebook for B2B Report leads that become sales), and two, FB is a place where you can let your hair down a little bit and have some fun, also a huge mind shift for companies that have a more conservative approach to business in general. Tweet I’ve been paying more attention to Facebook with regard to B2B, especially with all of the changes going down (including Timeline , which deployed worldwide last week). | DIANNA HUFF - B2B MARCOM DECEMBER 21, 2010  The Top 10 B2B Marketing Mistakes – And How to Avoid Them Yet, despite all of this information, you can still find many B2B Websites that aren’t optimized and companies that throw their unqualified “leads&# at sales. Tweet Download this free e-book now: The Top 10 B2B Marketing Mistakes. and How to Avoid Them , a Crowdsourced E-book compiled by Dianna Huff. The Top Three Mistakes? No marketing strategy. Website not optimized. No offer. | DIANNA HUFF - B2B MARCOM AUGUST 13, 2010 B2B Content Marketing: Think Like a Reporter find lots of interesting information this way, such as the fact that the hugely successful Old Spice social media campaign has lifted sales by 107%. Content that educates, content that entertains, content that drives purchasing decisions and sales. To see how I can help you drive leads and sales through B2B marketing strategies that work, give me a call at 603-382-8093 or send email to info@dhcommunications.com. August, 2010. Published by Dianna Huff. Volume 10, Number 8. Welcome! Coming up with content ideas is often an insurmountable hurdle for people. We make widgets. | | | | | | | |
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DIANNA HUFF - B2B MARCOM | MONDAY, AUGUST 2, 2010  Your Prospects Don’t Know Who You Are
Over time, the company increases sales and as sales increase, it hires someone fulltime to develop marketing campaigns and write content and use social media tools more effectively. which increases sales. “Our customers already know who we are.&#. This is a line I’ve heard since starting my business 12 years ago this month. The reasons for the statement vary with the company and the product / service offered: “Our known universe of customers is small. They all know us and we know them.&#. “We’re a big company with a big name.&#. Rinse, repeat. MORE >> -
DIANNA HUFF - B2B MARCOM | MONDAY, OCTOBER 24, 2011  Is Your B2B Website iPad Friendly?
If this company’s Website hadn’t “worked” on my iPad, they would have lost a sale — without knowing it. Tweet I needed to reprogram my thermostat, so I carried my iPad over to it and looked up the product name in order to find the manual online. The company’s Website looked good on my iPad but for some reason I couldn’t access the drop down menus, nor could I find a sitemap link on the home page. had to boot up my Mac to navigate the site. Here’s the deal: Apple sold 8 million iPads last quarter. It sold 15 million iPads last year. MORE >> -
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 17, 2012 Effective Marketing Isn’t Easy — Or Cheap
It’s an asset because marketing is about building relationships — way before a sales conversation even takes place. Marketing, which used to be the poor step-child to sales, now builds those relationships that pave the way to ongoing sales. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). For years links have been the holy grail of SEO. Those days are now over. It’s the best of times. MORE >> -
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 17, 2012 Effective Marketing Isn’t Easy — Or Cheap
It’s an asset because marketing is about building relationships — way before a sales conversation even takes place. Marketing, which used to be the poor step-child to sales, now builds those relationships that pave the way to ongoing sales. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). For years links have been the holy grail of SEO. Those days are now over. It’s the best of times. MORE >> -
DIANNA HUFF - B2B MARCOM | SUNDAY, DECEMBER 12, 2010  B2B Print Ads: 10 Tips for Increasing ROI
For additional tips, see my article, “ Effective Print Ads: Tools to Increase Sales.&# Tweet With print magazines and newspapers in serious decline, it’s easy to say that B2B print advertising no longer works. beg to differ. firmly believe that print advertising does work (and that people still read print, but that’s a different story). The reason people mistakenly believe that print advertising doesn’t work is because many B2B marketers / small business owners don’t know how to create print ads that drive leads. It just takes a little know-how. “). MORE >>
- Why Blogging Benefits Your Business: Exposure, Exposure, Exposure DIANNA HUFF - B2B MARCOM | MONDAY, JANUARY 9, 2012
- Building Relationships on Twitter: Consider What You Tweet DIANNA HUFF - B2B MARCOM | TUESDAY, FEBRUARY 15, 2011
- Risky is the New Safe — A “Must Read” Book for All Marketers DIANNA HUFF - B2B MARCOM | WEDNESDAY, SEPTEMBER 19, 2012
- B2B and Mobile Marketing — Strategies from the “Trenches” DIANNA HUFF - B2B MARCOM | TUESDAY, JANUARY 3, 2012
- You Wouldn’t Date a Shallow Person, So Don’t Write Shallow Content DIANNA HUFF - B2B MARCOM | SUNDAY, FEBRUARY 27, 2011
- Why Social Media Hasn’t Replaced the Traditional Marketing Funnel DIANNA HUFF - B2B MARCOM | THURSDAY, APRIL 11, 2013
- The Panda Update: Unique Content Rules, People DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 16, 2011
- Quick Tip: Filter your IP Traffic in Google Analytics DIANNA HUFF - B2B MARCOM | WEDNESDAY, APRIL 25, 2012
- Jargon: The Classic B2B Marketing Content Mistake DIANNA HUFF - B2B MARCOM | TUESDAY, SEPTEMBER 14, 2010
- How to Give Good Customer Service – Four Not So Easy Tips DIANNA HUFF - B2B MARCOM | WEDNESDAY, MARCH 2, 2011
- How Nathan Dube Sold Me a Printer Via Twitter DIANNA HUFF - B2B MARCOM | MONDAY, MAY 16, 2011
- Win the Battle for Attention By Creating Engaging Content DIANNA HUFF - B2B MARCOM | MONDAY, OCTOBER 11, 2010
- Build Your New B2B Website with a Plan in Mind DIANNA HUFF - B2B MARCOM | SATURDAY, JANUARY 5, 2013
- Site Navigation: The Foundation for Results-Driven SEO DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 12, 2011
- How to Use Facebook for B2B DIANNA HUFF - B2B MARCOM | TUESDAY, JULY 20, 2010
- Small Business Marketing Quick Tip: You’re the Expert, So Show It! DIANNA HUFF - B2B MARCOM | WEDNESDAY, JANUARY 25, 2012
- Why Google Reader Should Be Your New BFF DIANNA HUFF - B2B MARCOM | FRIDAY, JUNE 3, 2011
- Manufacturing Marketers Aren’t as Confident About New Tactics DIANNA HUFF - B2B MARCOM | TUESDAY, FEBRUARY 1, 2011
- Make Your B2B Website Stand Out with a Compelling Message DIANNA HUFF - B2B MARCOM | WEDNESDAY, DECEMBER 8, 2010
- OMG! I Had No Idea My House was So Dirty! DIANNA HUFF - B2B MARCOM | MONDAY, MARCH 11, 2013
- The One Reason Your PPC Campaign Isn’t Working DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 30, 2011
- Use Multiple Offers to Attract More B2B Buyers DIANNA HUFF - B2B MARCOM | WEDNESDAY, AUGUST 18, 2010
- Surprise Your Customers with Direct Mail Love DIANNA HUFF - B2B MARCOM | FRIDAY, OCTOBER 7, 2011
- For Freelancers: Take Advantage of Your Own Unique Experiences DIANNA HUFF - B2B MARCOM | SUNDAY, MARCH 17, 2013
- Friday E-book Download: Gear Up for Success from Tilton, et al DIANNA HUFF - B2B MARCOM | FRIDAY, NOVEMBER 5, 2010
- Ed Gandia Publishes 2012 Freelance Industry Report DIANNA HUFF - B2B MARCOM | MONDAY, SEPTEMBER 3, 2012
- Ed Gandia Publishes 2012 Freelance Industry Report DIANNA HUFF - B2B MARCOM | MONDAY, SEPTEMBER 3, 2012
- My Position on Promoting Books, Products, Etc. DIANNA HUFF - B2B MARCOM | THURSDAY, SEPTEMBER 27, 2012
- Consistently Great Marketing More Important Than Ever DIANNA HUFF - B2B MARCOM | THURSDAY, AUGUST 23, 2012
- Consistently Great Marketing More Important Than Ever DIANNA HUFF - B2B MARCOM | THURSDAY, AUGUST 23, 2012
- Cass Shumsky Got My Business in Three Minutes (and a Future Sale, too) DIANNA HUFF - B2B MARCOM | THURSDAY, JULY 22, 2010
- Basic SEO Marketing Yields Big Results for B2B Manufacturing Company DIANNA HUFF - B2B MARCOM | THURSDAY, FEBRUARY 9, 2012
- Toot, Toot, Toot: I Won Three MarCom Awards DIANNA HUFF - B2B MARCOM | WEDNESDAY, OCTOBER 27, 2010
- DIY Marketing No Longer Cuts the Mustard DIANNA HUFF - B2B MARCOM | THURSDAY, DECEMBER 2, 2010
- My Site Garners a Gold MarCom Award DIANNA HUFF - B2B MARCOM | THURSDAY, NOVEMBER 8, 2012
- The Three Biggest Mistakes Companies Make with Regard to B2B Websites DIANNA HUFF - B2B MARCOM | FRIDAY, MAY 13, 2011
- B2B Websites: When a Picture Isn’t Worth a Thousand Words DIANNA HUFF - B2B MARCOM | TUESDAY, JANUARY 18, 2011
- You’ve Got Mail. Now Answer It. DIANNA HUFF - B2B MARCOM | MONDAY, NOVEMBER 1, 2010
- SPONSOR: Acquire B2B Helps Drive Sales with Marketing Automation DIANNA HUFF - B2B MARCOM | MONDAY, JULY 19, 2010
- For Freelancers: Record Your Ideas to Create Better Client Outcomes DIANNA HUFF - B2B MARCOM | WEDNESDAY, NOVEMBER 21, 2012
- I Rightsized My World Headquarters DIANNA HUFF - B2B MARCOM | MONDAY, APRIL 1, 2013
- Your Website is Worth More than a Cup of Coffee DIANNA HUFF - B2B MARCOM | WEDNESDAY, MAY 5, 2010
- Six DIY Google Analytics Fix-Its for Small Businesses DIANNA HUFF - B2B MARCOM | WEDNESDAY, APRIL 11, 2012
- Engaging Content Begins with Asking the Right Questions DIANNA HUFF - B2B MARCOM | FRIDAY, OCTOBER 1, 2010
- Quick Tip: Filter your IP Traffic in Google Analytics DIANNA HUFF - B2B MARCOM | WEDNESDAY, APRIL 25, 2012
- Offer People Something of Value in Your Twitter Auto-DMs DIANNA HUFF - B2B MARCOM | WEDNESDAY, APRIL 7, 2010
- How Grasshopper Taught Me to Make Better Pancakes DIANNA HUFF - B2B MARCOM | FRIDAY, MAY 7, 2010
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