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Crimson Marketing

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My 2015 Sales & Marketing Predictions

Crimson Marketing

I recently discussed my sales and marketing predictions for 2015 with Backbone Media. The post My 2015 Sales & Marketing Predictions appeared first on. And after you watch my video, click here for more B2B marketing predictions from other industry thought leaders. Corporate Marketing Marketing Technology'

CMO 100
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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before. To succeed your sales teams need to know what your buyers are hearing and saying— and then tailor your sales interactions to match.

Analytics 100
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The Role of Sales in Vertical Marketing

Crimson Marketing

Train your sales team to have specialized knowledge in your vertical target. . Your sales force needs to comprehensively understand the rules and regulations to meet user needs. Define your sales process. Create commitment within your sales teams and channel partners . Key Points: 1. Identify your solution.

Verticals 100
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3 Benefits of the Content Marketer, Sales Rep Friendship

Crimson Marketing

Sales and marketing alignment , all challenges aside, has a greater importance in content marketing than most of us realize. Since you want to build relationships between the B2B Sales and Marketing teams, you must ask yourself: are content marketers doing enough to enable sales? Sales reps know what the audience wants.

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4 Reasons Why Marketers Should Share Data with Sales

Crimson Marketing

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . Well, let’s start by considering the end-goal in data collection and gained insights: sales. What better way to actually influence buyers and generate sales than to share the most relevant collected data with your sales reps?

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4 Reasons Why Marketers Should Share Data with Sales

Crimson Marketing

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . Well, let’s start by considering the end-goal in data collection and gained insights: sales. What better way to actually influence buyers and generate sales than to share the most relevant collected data with your sales reps?

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How Marketing Can Supercharge Sales with Big Data & Social Selling

Crimson Marketing

The traditional buyer/sales rep relationship has been turned completely on its head. With all of this information at his fingertips, he finds little need for what little insight a sales rep may provide –he’s done his research and made his decision long before a sales rep even enters the picture.