| | | Conversionation | |  Sales | 31 articles |
| Page 1 of 1 | Previous | Next | CONVERSIONATION JUNE 9, 2012  Defining Social Business: a Call for Clarity and Collaboration Customer & business intelligence , data, analysis, wisdom, decision-taking Crowd sourcing, tribe sourcing, community sourcing Removing destructive silos and barriers towards efficiency New and better aligned or integrated and social customer-facing processes (pre-sales, sales, post-sales, marketing, customer service,…) Information and content creation Etc.… Why do that? | CONVERSIONATION NOVEMBER 27, 2012  The Big Content Marketing Fail: How Much Content Do You Need? And if we dare registering for one, someone at the other side mistakes our interest in the content with us being a sales-ready lead (phone call coming… ). This blog post tells some personal stories and takes you a bit back in time. So, if you care about your budget and your customers read this. In 2001, I acted as the administrator of a small company , called WebWare. Hurray. | | | | | |
| CONVERSIONATION JULY 22, 2011  Social CRM and Return on Marketing: Customer Life Cycle Value The value of the customer life cycle, also called CLV, looks at the investments we plan to make for the customers (retention, sales, promotion, customer service, etc.) Another way to calculate the value of the customer life cycle value starts from the micro levels, even individual marketing and sales actions. No marketing activity is an island. Integrated. People-centric. Why now? | CONVERSIONATION JULY 21, 2011  B2B: Involve Your Sales People in Social Media Marketing and CRM Now In many B2B companies, especially those with a longer sales cycle (or buying cycle if you will), there is at least one division where employees meet customers and prospects without sitting behind their computers and campaign or CRM dashboards all the time: sales. Divisions such as sales, can be involved much better in social CRM and social media processes. | CONVERSIONATION JULY 26, 2011  Content, Stories and the Blurring of B2B and B2C Marketing So, no content, context and personal stories mean fewer sales and more effort. And soon no sales at all. Joe Pulizzi. Content has for many years been treated as the ugly duckling of the online marketing universe. Today, however, this seems to have changed. Content is part of all these needs and processes. As such, content has no meaning. B2B and B2C: it’s all just people-to-people. | CONVERSIONATION APRIL 24, 2013  Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration? And sales that will follow up on leads. 'Here’s the golden rule I always followed as an IT business guy, marketer, publisher and digital strategist: I only care about the customer of the customer. No matter how you look at it: no business can succeed if it doesn’t make sure that its customers can make their customers succeed. An open letter to the CxO. Expensive words, I know. B2B marketer? | | | | | | | |
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CONVERSIONATION | WEDNESDAY, JULY 27, 2011  Word of Mouth Marketing: When a Human Phenomenon Goes Business
They see communities, people like you and me, influencers, loyal customers and social network users as extensions of their sales and marketing force. Word of mouth leads to new customers, shortened sales cycles, improved branding and much more. People have always talked about their experiences, emotions, needs and also products, services and brands. Word of mouth is an old and human phenomenon. With the arrival of interactive and social media the patterns, role and impact of word of mouth have changed. Period. But when do we talk about word of mouth marketing (WOM)? MORE >> -
CONVERSIONATION | MONDAY, AUGUST 1, 2011  The Cross-Channel Customer Experience Must and How to Achieve It
Certainly, in times where the importance of word of mouth, the shift from sale to buy, decreasing confidence and the impact of community get clearer than ever. If you occasionally read my posts here or elsewhere, you probably know by now that a consistent and valuable user experience, a multichannel approach with a strong dose of social and customer-centricity are my favorite themes. Actually, I don’t like the word customer-centric too much, I prefer the term ‘people-centric’. Why is the customer experience so important? Customer experience and conversion: keeping promises. MORE >> -
CONVERSIONATION | SATURDAY, AUGUST 13, 2011 The Road to Revenue: Feel Your Customer and Facilitate the Buy
Blog Conversion Customer relationships Opinion Sales buying journey Kristin Zhivago roadmap to revenue salesRevenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. She sent me a review copy (thanks for that, Kristin) and when starting to read it, I immediately realized that she is spot-on with the book that spares us from fancy marketing theories [.]. MORE >> -
CONVERSIONATION | MONDAY, MAY 28, 2012  The Rise of Digital Influence: From Persuasion and Passion to Action
Examples: sales/referrals, brand lift (make sure you know the impact of brand awareness on your business as well, if you want to measure all the way). (Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. It can happen directly (persuasion) and indirectly. However, it is always characterized by the resulting actions and changes. Influence is used by people for many reasons: some ‘good’, some ‘bad’, some in between. Influence is powerful and marketers love it. It’s a matter of results. Often, marketers forget that. Cialdini. MORE >> -
CONVERSIONATION | MONDAY, AUGUST 8, 2011 Earning Attention of Potential Customers When Attention is Scarce
Well, in fact, originally it was a sales funnel model, called AIDA. [.]. Do you remember good old AIDAS? Just in case: AIDAS is an acronym for Attention, Interest, Desire, Action and Satisfaction. It is an illustration of the various stages of the marketing process as we have been using it for decades and still do. Blog Connected marketing Content marketing Conversion User experience action AIDAS attention content desire earning attention inbound marketing interest outbound marketing satisfaction SEO social sharing word-of-mouth MORE >>
- The Perception of Social Media Marketing: it’s a Free Lunch CONVERSIONATION | FRIDAY, MAY 27, 2011
- Wake Up: Your Customer Does Not Want to Be Your Friend CONVERSIONATION | FRIDAY, SEPTEMBER 9, 2011
- Five Cultural Reasons Marketers Fail to Keep Up with Consumers CONVERSIONATION | SATURDAY, APRIL 28, 2012
- Social CRM: Social Media and Communities in Customer Relationship Management and Marketing CONVERSIONATION | FRIDAY, MAY 20, 2011
- Shortening Sales Cycles By Focussing On The Social Buying Process CONVERSIONATION | THURSDAY, JULY 7, 2011
- Where does Content Marketing Belong in the Social Business? CONVERSIONATION | FRIDAY, MAY 27, 2011
- Why We Still Fight Over Social Media and Content Marketing CONVERSIONATION | MONDAY, FEBRUARY 4, 2013
- The First Two P’s of Broken Marketing CONVERSIONATION | SUNDAY, MAY 6, 2012
- The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others CONVERSIONATION | WEDNESDAY, MAY 25, 2011
- From Conversation Company to Optimization Organization CONVERSIONATION | SATURDAY, APRIL 28, 2012
- The Ripple Effect of Blogging: Inbound Marketing is Not Enough to Exist CONVERSIONATION | THURSDAY, JULY 14, 2011
- Conversion Rate Optimization Research Shows Blatant Lack Of Strategy CONVERSIONATION | FRIDAY, OCTOBER 28, 2011
- IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers CONVERSIONATION | SUNDAY, JUNE 3, 2012
- Fans, Followers and Ecosystems: Retention Beyond the Customer Matters CONVERSIONATION | FRIDAY, JULY 29, 2011
- Content Marketing: Considerations When Defining a Content Plan CONVERSIONATION | MONDAY, MAY 23, 2011
- The Power of Powerlessness: Let Go and Put the Customer First CONVERSIONATION | TUESDAY, MAY 15, 2012
- The Digital Business Impact of Multifunction Device Consumer Adoption CONVERSIONATION | TUESDAY, FEBRUARY 12, 2013
- Always Be Optimizing: Don’t Forget Your Digital Marketing Crew CONVERSIONATION | SUNDAY, MARCH 11, 2012
- Content Marketing: Creating and Using Appealing Customer Cases CONVERSIONATION | TUESDAY, AUGUST 2, 2011
- Social CRM: the collaboration between sales and marketing in the social customer era CONVERSIONATION | TUESDAY, AUGUST 31, 2010
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