Connect the Docs

Trending Sources

Happy Memorial Day

Connect the Docs

It is not about the chaos of sales in the malls and car lots. It is not about the parties. It is not about the smell of the BBQ. It is not about hitting the beach or boating on the lake. It is NOT. It is about the guys and girls who left home and … Continue reading Happy Memorial Day. Holidays/Festivals memorial day

Sales 2

Content Marketing Tools Series #10 Prezi

Connect the Docs

Prezi can be used for Sales & Marketing, Training & Development, or just want a tool to collaborate within your team, Prezi also helps in engaging the the audience. About Prezi. One of the greatest innovations in education was the blackboard. For the first time in history, teachers could present their lessons visually and engage students to participate in the conversation. link].

Content Marketers Must Read Book of the Week!

Connect the Docs

In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Authors: Erik Peterson       Tim Riesterer.

Content Marketers Must Read Book of the Week!

Connect the Docs

The book discuss on how key content tactics influence search engine rankings and sales conversion. 3. How Name: ‘ Content is Currency: Developing Powerful Content for Web and Mobile, ’. Author: Jon Wuebben. Blog Twitter Facebook. In the digital age, content is no longer confined to the written page. Who is the book intended for? This book is for online marketers. Jon Wuebben

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

How to measure ROI on creating and marketing content?

Connect the Docs

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Sales Lead Expert’s Learning Center.

Killer Questions to Ask Before Starting a White Paper Project

Connect the Docs

Your content is largely taking the place of the interactions your sales reps would normally be having with prospects. “ Where will the white paper be used in the sales cycle? White papers are too often loaded with too many expectations for who they will reach, which topics they will cover, and how important they will be in the sales cycle. Question #3: Sales Cycle Fit?

SME 2

The Buyer has Changed; Marketers will Change Too

Connect the Docs

He is the author of the very popular sales and marketing blog, the Funnelholic and can be followed on Twitter at @ funnelholic. Ardath Albee's book E-marketing Strategies for the Complex Sales. Buyers do the vast majority of their research online and consume content in a fragmented way. How should marketers change their approach to address these new world buyers? Craig Rosenberg.

How to write lead generating white papers?

Connect the Docs

This experience included a variety of sales, marketing, business development, and management positions. And some papers that seem to be aimed at those just starting to explore their options close by trying to make the sale (how many white papers have you read that finish with "call us"?!). White papers are powerful sources of lead generation. Jonathan Kantor. Books. Others.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

How should B2B content differ for Business and Technical Decision Maker?

Connect the Docs

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Sales Lead Expert’s Learning Center.

Defy Gravity: Propel Your Business to High-Velocity Growth

Connect the Docs

Before I was a consultant, I was as a sales rep selling big systems and networks against IBM - and then I moved into the UNIX industry to help put UNIX into the enterprise. After school, an executive recruiter suggested I go into sales as my first career -to learn the outside view of business - before I went into corporate marketing. Tell us about your consulting practice?

Worry Less about being Heard

Connect the Docs

" Tom Scearce is the founder of Scearce Market Development and a 15-year marketing and sales veteran of leading media, technology, and business services companies. CMOs will be asked to extract sales-ready pipeline from the demand gen equivalent of oil shale. How to help your buyers engage and self-educate? What actions should marketers take in 2010?" Tom Scearce. Focus.

Does your B2B Marketing have Consistent Messages?

Connect the Docs

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Sales Lead Expert’s Learning Center.

B2B 2

Know Thy Audience: Business and Technical White Papers

Connect the Docs

This experience included a variety of sales, marketing, business development, and management positions. Janice King of WriteSpark is a prominent freelance technical copywriter who creates white papers, case studies, and other sales materials for global technology companies such as Cisco, Nokia Siemens Networks, Hewlett Packard, and Sprint. Do you know your white paper audience? Books.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

International Social Media Marketing

Connect the Docs

" Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France. She uses her dual background in sales & marketing, in international business development, to help businesses improve their international sales conversion. One size fits all marketing does not work. What actions should marketers take in 2010?" Cindy King. Over to you.

The Biggest Challenge in Creating and Marketing White Papers

Connect the Docs

This experience included a variety of sales, marketing, business development, and management positions. Don't leave it up to readers to decide what they should do after reading the paper – point them in the right direction, whether that means signing up for a webinar, downloading a case study, or contacting a sales rep. How should marketers solve this informational need? Books.

David

Connect the Docs

" Companies engaged in a complex sale must link thought leadership to intelligent client discovery. Summary: Companies engaged in a complex sale must increasingly link thought leadership to intelligent client discovery. eMarketing for the Complex Sale. We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

Craig

Connect the Docs

" Companies engaged in a complex sale must link thought leadership to intelligent client discovery. Summary: Companies engaged in a complex sale must increasingly link thought leadership to intelligent client discovery. eMarketing for the Complex Sale. We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

Embrace True Nurturing Programs

Connect the Docs

Ardath Albee, B2B Marketing Strategist at Marketing Interactions , says that engaging prospects consistently drives more viable sales opportunities. " Ardath Albee helps her clients create customer-focused eMarketing strategies that generate more sales-ready. The problem with campaigns is that they’re usually structured over a quarter with a sales offer at the end.

Lead Generation to Demand Generation

Connect the Docs

" Marketers will focus on creating sales-ready leads with marketing automation and inbound marketing as part of their demand generation process. Traditionally marketing departments focused on creating leads for their sales teams by gathering names at trade shows or capturing emails from “contact me” web forms. How will demand generation evolve? Maria Pergolino.

B2B Content Marketing - Less is the New More?

Connect the Docs

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Sales Lead Expert’s Learning Center.

B2B 2

Content Takes Center Stage

Connect the Docs

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. eMarketing Strategies for the Complex Sale. Why should B2B organizations commit a growing percentage of their budget to content creation? We asked Stephanie Tilton "What are key marketing trends and predictions for 2010?

The New Brand Investments

Connect the Docs

So don’t just send them to sales: be sure to score them to identify the best ones, and nurture and develop the rest with more great content and thought leadership. Where are the new marketing investments being made? We asked Jon Miller "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Jon Miller. Recommended Resources.

Understand the Full Buying Process of your Buyers

Connect the Docs

" As buyers gather the information and insights they need online, the role of field sales will fall precipitously " Steve Woods' Marketing Prediction for 2010. Third, as buyers more and more gather the information and insights they need online, and sellers are able to close larger transactions remotely, the role of field sales will fall precipitously. Steve Woods.

The Content Marketing Question: To Gate or Not To Gate?

Connect the Docs

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Mac McIntosh's Sales Lead Insights: A B2B marketing Blog.

The White Paper Question: To Gate or Not To Gate?

Connect the Docs

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? This experience included a variety of sales, marketing, business development, and management positions. How should marketers leverage content? Books.

FAQ 2

Content Marketing for Small Business

Connect the Docs

This means that the relevant and compelling content that small businesses deliver directly to buyers will be vital to sustain and to grow sales. Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? We asked Newt Barett "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

B2C 2

The Rise of Content in B2B Marketing

Connect the Docs

Lead Generation for the Complex Sale — Brian Carroll. eMarketing Strategies for the Complex Sale — Ardath Albee. Why should you quickly groom internal resources for content assets and blogging? How should you adapt to the changing trends in B2B marketing? We asked Galen De Young "What are key marketing trends and predictions for 2010? Galen De Young. Strengthen weak spots.

B2B 2

B2Bs should get Serious about Social

Connect the Docs

Ardath Albee - eMarketing Strategies for the Complex Sale. "Social" is here to stay and marketers should design strategies and programs to take advantage of this tremendous opportunity. To survive marketers must participate in conversations. We asked " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010? Parker Trewin.

How to put the "Viral" in B2B Marketing Viral Campaigns?

Connect the Docs

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Sales Lead Expert’s Learning Center.

B2B 2

ClickInsights: Biggest roadblock to converting marketing leads

Connect the Docs

Yes, getting those leads into the sale pipeline. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Blogs.

Does 'Being Findable' mean 'Being Everywhere'?

Connect the Docs

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Sales Lead Expert’s Learning Center.

Link Thought Leadership to Intelligent Client Discovery

Connect the Docs

" Companies engaged in a complex sale must link thought leadership to intelligent client discovery. Summary: Companies engaged in a complex sale must increasingly link thought leadership to intelligent client discovery. eMarketing for the Complex Sale. Conventional approaches won’t deliver – and inbound marketing is not enough. Britton Manasco. Over to you.

How to enhance information absorption for your white paper?

Connect the Docs

This experience included a variety of sales, marketing, business development, and management positions. Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. What are components of a good video white paper?"

Steve Woods

Connect the Docs

The sales cycle will lengthen and consumers will continue to expect value for money. Does your marketing promote your Corporate Social Responsibility program? Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. We asked Sarah Mitchell "What are key marketing trends and predictions for 2010?

Jonathan

Connect the Docs

The sales cycle will lengthen and consumers will continue to expect value for money. Does your marketing promote your Corporate Social Responsibility program? Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. We asked Sarah Mitchell "What are key marketing trends and predictions for 2010?

Patsi

Connect the Docs

The sales cycle will lengthen and consumers will continue to expect value for money. Does your marketing promote your Corporate Social Responsibility program? Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. We asked Sarah Mitchell "What are key marketing trends and predictions for 2010?

White Paper Success Summit 2010

Connect the Docs

White papers yield the most strength early in the sales cycle: Regarding the sales cycle, 80% of marketers claim that white papers are most effective in the presales process. Carroll (author, Lead Generation for the Complex Sale), Jill Konrath (author, Selling to Big Companies), Roger C. More Leads and Sales with Free White Papers. White paper marketing works!