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JUNE 8, 2010 B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers.
Without A Sale Even Being At Stake. I recently ran across a positively terrific article on WOM penned by McKinsey's Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik. Well worth the read, the authors delineate 3 different types of WOM, propose a new way for measuring it, and explain how the IMPACT of WOM is critical, not just the volume thereof. Your goal is Brand ROI. But for B2Bs?
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JULY 4, 2010 B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering)
That value ranges from helping professionals stay informed of industry news and managing the locations of their sales meetings to performing tasks more easily from their mobile phones and downloading apps that improve the experience of their business events. Mobile is changing how (and where) business professionals communicate with one another and how (and why) they interact with B2B brands.
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FEBRUARY 7, 2011 Exciting Announcement: Mobile Marketing "Mini MBA" Executive Program Launching At Rutgers University (Open House, Too!)
The Rutgers Mini-MBA™: Mobile Marketing program , tailored for executives or teams of professionals in marketing, advertising, public relations, branding, communications, strategy and sales, exposes participants to the full range of mobile tools, technologies, best practices, and marketing strategies, enabling them to also learn how to track ROI and optimize content for mobile environments.
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MARCH 18, 2010 B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Unless You No Longer Want Their Money, This Means That YOU Must Change, Too.
But with that said, now more than ever, B2B marketers must be prepared to build a bulletproof ROI case BEFORE the sale: if you can deliver on that data, you'll open a lot of doors and, perhaps, a place in the budget. tend to get a little bold in my advice. After all, rallying our businesses to change is a big part of a marketer's job , one might say our reason for being.
| | CK'S B2B BLOG
SEPTEMBER 14, 2010 B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering)
In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper. Yet amid the low level of mobile chatter, B2Bs are missing out on super-sized opportunities for integrating a valuable new brand touch point for their customers while establishing a dynamic new communications channel with their professional audiences. Forecasts call for 5.8
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CK'S B2B BLOG The Mobile Revolution Gets A Makeover.
| SUNDAY, NOVEMBER 6, 2011
And with over 5 billion mobile subscriptions worldwide—eclipsing the combined penetration of PCs, landlines and TVs—5 billion apps downloaded in 2010 alone, and $5 billion in sales
in the three quarters following iPad’s launch, mobile not only qualifies as revolutionary, but also firmly stakes claim to being the most sweeping set of media of our time… or any time. The website which features my B2B Mobile Guide, all B2B mobile content, and videos has undergone a makeover! on how mobile is prime for B2B companies and audiences. B2B Mobile Marketing MORE >>
CK'S B2B BLOG B2B Mobile Marketing: The Insider's Guide To Engaging Business Customers Through Mobile.
| SATURDAY, FEBRUARY 12, 2011
Global mobile subscribers, handset sales
, mobile Web usage, mobile apps, mobile ad spend, top mobile operators and mobile financial services. I am both thrilled and humbled that MobiThinking has featured me in their just-released "Insider's Guide To Engaging Business Customers by Mobile. Not only has MobiThinking been one of my core reads in the mobile marketing space, it has been a compelling, up-to-date source in providing global mobile statistics — and marketers, in such a fast-moving and explosive space as mobile, I assure you this is no easy task! MORE >>
CK'S B2B BLOG Mobile Innovation (Part 6): Innovating Value Propositions
| TUESDAY, MAY 7, 2013
'As introduced five weeks ago , I'm currently running a 6-Part Article Series on Mobile Innovation that illuminates 5 mobile innovation strategies across brand engagement, sales
channels, product offerings, customer experiences, and value propositions. Which brings me full circle to the sixth segment and the final innovation strategy that will close this series: Innovating Value Propositions Through Mobile. And we marketers take our value propositions very. Get Part #6 here. For Part 3 of the 6-Part Series, go here. MORE >>
CK'S B2B BLOG NEW 6-Part Mobile Innovation Series: Welcome To Your Innovation Moment, Marketers
| WEDNESDAY, APRIL 3, 2013
For the next 6 weeks, I will air one article weekly that will illuminate 5 mobile innovation strategies across brand engagement, sales
channels, product offering, customer experiences, and value propositions. Part 3: Mobile Innovation Strategy #2: Initiating new sales
channels through mobile (airing 04/16/13). Starting today, I've launched a 6-Part Series on Mobile Innovation at MarketingProfs. Why innovation? Because innovation is the single most important part, product and process of any organization. more so than with all other media. MORE >>
CK'S B2B BLOG B2B Mobile Marketing: New Article On Mobile In BtoB Magazine
| FRIDAY, DECEMBER 9, 2011
But there is no simple analog on the b2b side, which is often characterized by longer, more complex and higher-ticket sales
cycles that don't lend themselves easily to 160-character texts or simplistic apps. Jon Vanzile interviewed me for his article, Going Mobile , that aired this week in BtoB Magazine (access the article here ). The piece addresses the surge of mobile devices, and skyrocketing opportunities of marketing through mobile. but hits squarely on the challenges with which today's B2B's are grappling. It's enough to make a marketer tear her hair out.”. MORE >>
- Mobile Innovation (Part 2): Innovating Brand Engagement Through Mobile CK'S B2B BLOG | TUESDAY, APRIL 9, 2013
- Mobile Innovation Series (Part 3): Innovating Sales Channels Through Mobile CK'S B2B BLOG | TUESDAY, APRIL 16, 2013
- Mobile Innovation Series (Part 4): Innovating Product Offerings Through Mobile CK'S B2B BLOG | TUESDAY, APRIL 23, 2013
- Mobile Innovation Series (Part 5): Innovating Customer Experiences CK'S B2B BLOG | TUESDAY, APRIL 30, 2013
- CK's NEW Mobile-Marketing eBook: Innovation Through Mobile CK'S B2B BLOG | THURSDAY, MARCH 7, 2013
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