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FEBRUARY 15, 2012 5 Worst Trade Show Blunders
ran into 5 firms that flushed 100% of their investment down the tubes through the following actions by their sales reps: 1. Sales rep openly mentions, “I would quit my job and work somewhere else if I could.” Sales rep says, “the economy has hurt us so bad, we don’t have the resources to care about our customers.” Last week, I spent two full days walking the floor in Orlando at the International Builder Show (NAHB). The investment that firms make in booth space, set up, and staffing, make these shows extremely expensive to participate in.
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MAY 28, 2012 Your Piece of the Pie
Without this, you will not be able to make the investments your firm needs to build process, grow your marketing system, and build out your sales force for the long-term. For anyone who reads Inc. Magazine, you were probably quite happy to see the “residential construction” market as one of the four “Fast Growth, Big Profits” categories. Filed under: strategy.
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JULY 1, 2010 Portfolio: Before and After
And yet, this is exactly how many businesses in the industry present their work — online and in printed sales tools. Do this on your website and other sales tools. I’m a fan of WIRED. It’s about technology, mostly, but they often include features about the intersection of technology, design, entertainment, economics, business, etc. Not very. Pictures. No text.
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SEPTEMBER 14, 2010 Googled: referrals weak connections
Filed under: other stuff , sales. Tags: other stuff sales Researching an article on networking for NARI Remodeler’s Journal, I was wondering: Do referrals come from weak connections? So I Googled “referrals weak connections and came upon this terrific post by Peppers and Rogers Group: Harnessing the power of your weak ties. And we’ll all know one another. Hmmmm.
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JUNE 14, 2010 Ten Ways to Beef Up Your Marketing (without spending more money)
Can everyone in your company (not just your sales team) communicate your value to a friend, neighbor, or prospect? 5) Update Your Sales Tools. Are your sales tools dull, dated, or incomplete? Some of the smartest, most practical things you can do to drive growth require creativity and effort — not dollars. When you see something you know you should be doing, make it a priority.
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SEPTEMBER 24, 2011 Fool me once, shame on you; fool me twice, shame on me
Have systems in place to produce immediate data for sales, gross margins, and overhead costs. I just received an email blast with the title “Double Dip Predicted for Home Remodeling.” ” “If I could have reached through the screen and had a word or two with the publisher, I would have been able to flush out the “real” reason why they sent this email. to get eyeballs reading it).” ” As the recession neared a few years back, the speculation was overwhelming on what we were headed for. Things to Stop Doing this Time Around. Good, better, best.
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BUNGALO Googled: referrals weak connections
| TUESDAY, SEPTEMBER 14, 2010
Filed under: other stuff , sales
. Tags: other stuff sales
Researching an article on networking for NARI Remodeler’s Journal, I was wondering: Do referrals come from weak connections? So I Googled “referrals weak connections and came upon this terrific post by Peppers and Rogers Group: Harnessing the power of your weak ties. The research confirms my intuition – yes, referrals and opportunities come not just from strong relationships, but very often from “weak ties — friends of friends, acquaintances, people outside your primary network. Hmmmm. MORE >>
BUNGALO Track this marketing metric
| WEDNESDAY, MAY 12, 2010
At Bungalo Group, our goal is for both partners to spend 8 hours a week on marketing — not sales
— marketing. There’s plenty to do – a quarterly newsletter, articles for industry publications, maintaining the blog, improving our sales
tools, etc. Our presentation at the NARI MN meeting last night went pretty well. No doubt some folks came to learn about some of the more common metrics marketers use to track the success of their marketing systems. Where are you spending it? Are you spending it on stuff that really matters, that’s mission critical? MORE >>
BUNGALO I want to grow revenue in 2010. Should I hire a sales rep?
| WEDNESDAY, MARCH 3, 2010
You have existing sales
reps that sell, so why not hire an additional one to go out and beat the street for you? Have you ever interviewed a sales
person who says, “I have a HUGE customer base, and I am sure I can do x amount of sales
in my first year.” As owners and sales
managers, we hyperventilate as we start to add the figures up, and plan for more revenue and bigger profits. In the home improvement industry, commissioned sales
people are common. For maximum revenue: balance your sales
and marketing portfolio. What is the True Cost of this Rep? MORE >>
BUNGALO Nothing Left to Cut – Now what?
| TUESDAY, DECEMBER 29, 2009
So if you don’t have a system in place for managing customer relationships as they move through the marketing and sales
pipeline, you are losing revenue. Starving your marketing efforts now, may lead to anemic sales
down the road, and leave you staring at the competition’s tail lights when the market improves. This article appeared in the NARI Minnesota Newsletter (Winter 09/10). Your pencil can’t get any sharper. You’ve done everything you can think of to minimize overhead and shrink job costs. Strategy first, then goals. Set goals. The devil is in the details. MORE >>
BUNGALO Keeping customers engaged takes communication
| WEDNESDAY, NOVEMBER 11, 2009
Posted in good idea, sales
Tagged: communication, sales
. Tags: good idea sales
communication In a recent blog post — Take your Time — Quickly — Remodeling blogger Greg Antonioli talks about how you need to be accurate with estimates, and at the same time, you need to move quickly so buyers don’t lose interest/enthusiasm for their project. Greg advises creating a system for keeping prospects engaged, but that gives you “time to cross your t’s and dot your i’s.. But what should the system look like? MORE >>
- The Doing-Not-Doing Matrix BUNGALO | TUESDAY, OCTOBER 27, 2009
- You too could be a winner! BUNGALO | WEDNESDAY, AUGUST 26, 2009
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