Biznology

Trending Sources

Are your marketing personas your sales market segments?

Biznology

Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things? I’ve talked in the past about how you better make sure that the steps in your marketing Buyer Journey matches the phases of Sales Funnel. Often, sales teams take different approaches with different market segments. Like this post?

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. When you have a high-priced solution with a complex sales process that requires strong relationships, you better be sure you’re focusing on specific audiences and that you are relevant. Like this post?

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Drive sales, traffic, membership? Waiting for class. Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely  Brigitte Winter and her Georgetown School of Continuing Studies  students. My Personal Digital PR Philosophy. Why You Should Reach Past the A-List.

Marketers need to play a stronger sales enablement role on LinkedIn

Biznology

Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. Marketing is relying on sales to make the relationships. Marketing may provide sales with content to use – but no context. B2B LinkedIn Sales Enablement in a Nutshell. You can’t! Like this post?

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. All rights reserved.

Why don’t more marketers use keyword research?

Biznology

At a certain point, Joan will collect leads for the sales department to follow up on. In order for the sales people to close the deals, they need to know the whole customer journey for each one of the leads. I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. All kinds of data living together. Hint: there are more now.

CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. You see, John is using the word “hopefully” because he cannot directly tie these LinkedIn actions to sales opportunities or even revenue. Marketing qualified and sales qualified leads.

Influencer outreach is more PR than marketing or advertising

Biznology

Do what you say you’re going  to do when you say you’re going to do it — these are not sales conversion, they’re real people and you’re investing in community not links, not SEO, not Google Juice or social signals. Ask for too much money (to make ’em go away, though they often pay). Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog.

How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

started this provocative series not because I am looking to bash my competitors, but because I’m looking to start a real movement to help business, sales, and marketing leaders go beyond awareness and actually drive revenues. For the President and CMO of a logistics company, Josh and his team were delivering 5 to 10 leads for sales calls per week. Where’s Judy’s story? Revenue.

Content Methodology: A Best Practices Report

Content serves as a powerful tool for sales. Sales staff are. industry metrics such as sales and leads, or. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. personas at each stage of their journey through the sales funnel. Content. Methodology: A Best. All rights reserved. Definition II.

How to implement a Video 1st content marketing strategy that drives action

Biznology

As our personal behavior is driving our business behavior, online videos for business are becoming a necessary business tactic to achieve core business objectives that sales directors and marketing directors have every day. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. How to execute a Video 1st content marketing strategy?

Video 79

Influencer marketing tools of the trade

Biznology

While influencer marketing is PR, you need to treat it like sales. We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. Check, check, check, check, and check! OK, now on to tools. always come back to BaseCamp. My clients know it. Love it!

Trade 80

Why SEO is just the start for digital marketing

Biznology

It is, quite literally, the top of your sales funnel. Or, to put it in more traditional terms: what really matters is your efficiency at moving prospects from the top of the funnel, through the sales process, to the end of the funnel and conversion. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Create Comfort.

SEO 78

7 tips for effective press releases

Biznology

If your aim is to attract customers, they also need some time to plan to attend a sale, event, or react to your release. Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Keep your release simple.

Press 67

Why email marketing still matters–and how to make it work

Biznology

Email Marketing Webinars Andrew Schulkind buying cycle call to action Content marketing email marketing email marketing tips email outreach inbox market segmentation marketing prospects sales funnel segmentation WebinarAndrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Email, done well, may just be the perfect solution. Thanks to all our sponsors!

Email 69

Content Marketing 2016: Staffing, Measurement, and Effectiveness

percent, was lead conversions and sales. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. While leads and sales were deemed the most. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. Introduction II.

I’m an influencer, pay me more!

Biznology

As Interim MD, she is responsible for the overall business results and sales activities in Canada. Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel,  Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Like this post?

How a smarter website can improve your marketing effectiveness, Part I

Biznology

This month, I begin a three-part series of posts on which I’ve collaborated with long-time colleague Scott Hornstein. (We owe a tip of the hat to Wayne Cerullo and Phil Shelp, as well.) If you’re wondering why you’re not seeing the results you expect from your website – the engagement, lead generation, and sales – you’ll want to pay close attention. Get a Grip.

I put my Sales money where my CRM mouth is

Biznology

As all of you well know, it’s not easy doing sales, keeping customers happy, getting to know prospects and build the sort of trust required to end up doing business together, while also fulfilling contracts, being responsive to retainers, managing local and overseas teams, and also keeping up with my fair share of hourly consulting work. It never happened. Then, my mind went to CRMs.

CRM 64

Visitors hate online ghost towns more than spammy auto posts

Biznology

Passion can’t be trained, though it can be fostered.  It’s amazing how much passion and commitment even a naysayer can muster when she starts making sales and driving revenue — and even retaining and upselling clients and customers — as a result of social media engagement. No, that’s only the second most-hated thing in corporate social media branding.

Online 104

Study: How Much of Your Content Marketing Is Effective?

for 2015 our goal is to make content for the whole sales funnel, including white papers, e-books, webinars, case studies, and. In 2014, many brands learned that a sales pitch doesn’t. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers.

3 predictions for online marketing in 2016

Biznology

thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! Happy 2016.

How long should your online business video production be?

Biznology

Giving your clients what they want by integrating online business video communications into your everyday marketing efforts will differentiate you from your competition, provide highly valued sales assets, social media content, build relationships, and motivate customers to move into and through the buying process… yes, it will really do all of that! Will people watch more than 30 seconds?

Video 92

Biznology’s best info on content marketing

Biznology

B2B content marketing for your sales force.  . On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. Why big data and content marketing go together. Your big marketing budget is not as big an advantage anymore. Is marketing content’s quality intrinsic, or proved in the wild?

Best 57

How much should you pay for a sales lead?

Biznology

When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price.  A neat way to determine in advance how much you can spend on a lead is to calculate the Allowable Cost per Lead for your campaign.  Finally, go talk to your counterparts in finance and sales, to gather several data points. Begin by calculating your cost per inquiry.

Staffing and Launching Your Content Marketing Program

before they went on sale? ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. from coaches, entrepreneurs, sales heads, or, heck, even. All rights reserved. So was I.

What the growth of inside sales means to B2B marketers

Biznology

The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking.  On reflection, I suppose I shouldn’t have been surprised, since phone-based selling is so much more efficient than hitting the road to make face-to-face sales calls. Interestingly, inside sales reps appear to be more effective as well. 

Field 73

Remember to market to your own influencer network

Biznology

So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. While I am a LinkedIn Premium and Sales Navigator member, I can’t quite convert our connection there so I thought I would try exporting my contacts to Contactually to see if I can get the conversation going. I really love influencer marketing.

Content Marketing: content strategy beyond marketing and sales support

Biznology

That doesn’t mean, though, that the only success metric for content marketing is its contribution to successful and profitable sales. Despite the overwhelming focus on sales support, content marketing can contribute to the bottom line without being focused on the top line. Here are a few areas to consider beyond the sales funnel. Sales & Marketing Optimization.

10 secrets to research the best SEO keywords

Biznology

As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Don’t Fight the Competition.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Debunking myths around sales videos for business

Biznology

Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle.  In this free 30-minute Biznology® webinar, you’ll learn the top myths about sales videos for business and how to overcome them from a strategic, creative and cultural standpoint.

Video 41

The state of the blogger outreach union ten years on

Biznology

The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR, you’re being a pitch artist instead of a publicist. Folks who have previously been rocking and rolling inbound link-building robot and zombie armies are doing blogger outreach now, sales people who are as subtle as a punch to the neck are doing it. Groan.

What is Social Media Marketing?

Biznology

It’s a big tent, including very niche-but-powerful stunts like reddit’s Ask Me Anything, promotions, sales, raffles, contests, and even engaging #followfridays and #throwbackthursdays every single week without fail. For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. development (is anyone listening?),

The top 10 tricks for sales lead generation

Biznology

Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process of how to qualify them. The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads. So how do you provide your sales team with the leads that will increase their productivity by 200% or more?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Don’t call them, they’ll call you. It’s an absolute must for long-term survival. Personalizing content will yield much greater results.

B2B Marketers still struggle with lead nurturing

Biznology

I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates.  The tone of the messaging needs to be informative and helpful, instead of sales-y.  The majority (53%) said “it’s somewhat important; we have a few nurturing campaigns running.” 

What’s the killer app in B2B marketing? Face-to-face events

Biznology

These are not sales conversations. I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events. It’s not digital, except tangentially. Bingo. alone.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

What’s even better is that it seems like CEO Chris Marentis gets the fact that advertising, marketing , sales, and digital PR is a game of perception where you always need to make sure that everyone up the corporate ladder from you needs to constantly buy into the alchemical black arts known as search and social ROI. Seriously: easy-to-use. Seriously: all-in-one. It was quite a crew.

Tools 69

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.