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11 inspiring case studies of digital transformation

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At Audi City London sales went up 60% from the traditional Audi showroom that previously occupied the site. Moreover, Its cloud solution serves as an innovation platform with a full-fledged sales solution capable of handling the entire buying cycle: pricing, quotes, and orders. Nespresso’s 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

What am I supposed to do with all this data?

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Sales insights. Sales insights—What features of a product or service are the most attractive to customers? Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights are available to marketers today. So how do you sift through the noise? Tough to do! Analyst reports.

Interactive video for sales just got a big boost from Apple

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The post Interactive video for sales just got a big boost from Apple appeared first on Biznology. In a wide-ranging report, The Future of Video , Feng Li  of London’s Cass Business School  writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” It’s more like an app. And it could be a game-changer for marketing videos.

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The state of B2B marketing in Asia—moving toward digital

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That’s good governance, but it lengthens and complicates sales. For example, the sales arm of a property conglomerate may sell machinery to a factory that is both a tenant on their land, and a partially-owned subsidiary. What are the particular sales and marketing challenges faced by Asian B2B companies? . He kindly agreed to share his perspective on B2B developments in Asia.

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

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So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Isn’t this information that most business, sales and marketing leaders should already know? And, if they did this study with other industries, I’m sure they’d find very similar results. Don’t get me wrong.

Are LinkedIn Groups experiencing a crisis?

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After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. Social sellers started using LinkedIn groups as a way to spam group members with unsolicited sales pitches. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Win-win.

7 key roles in digital marketing

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Less mature content organizations measure impressions and traffic, but fail to measure how these KPIs ultimately influence leads and sales. I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. Content strategist. You read that right.

14 key facts on website speed and 4 top tips when it ‘s slow

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million in lost sales every year. Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization  (SEO). Slow website speed creates a bad user experience, one that may result in visitors not coming back to your website or going to your competition. Is website speed a concern for your site? Yahoo! ). Fiverr ).

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Socialize your videos for business development

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Sales and marketing people take note: v ideo is a medium used for everyday social communication. It feels forced, message-y, and sales-y; kind of like commercials on TV. H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. That makes sense — it’s just another thing we do with a smartphone. 

Am I connecting with my customers enough? 10 tips for customer outreach

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If you sell air conditioning units, then you may want to set reminders to follow up on sales and service once a year, before the warm season hits. If you run a retail business or a restaurant you may want to inform them about weekly or monthly sales and specials. How’s your customer outreach? We hear a lot about customer engagement and outreach these days. Keep your brand consistent.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

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showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. When you have a high-priced solution with a complex sales process that requires strong relationships, you better be sure you’re focusing on specific audiences and that you are relevant. Like this post?

IT buyers are calling for a change in how you market & sell to them on LinkedIn

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If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. They want a relationship based on real, up-front value.

Are your marketing personas your sales market segments?

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Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things? I’ve talked in the past about how you better make sure that the steps in your marketing Buyer Journey matches the phases of Sales Funnel. Often, sales teams take different approaches with different market segments. Like this post?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

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All sales leads are not equal. know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. Of those 350,000, about half—178,000—were actual sales leads. Logistics company wastes 90% of their time with the wrong LinkedIn sales leads.

Micro-influencer marketing is the new long tail

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Why Micro-Influencers Increase Sales and How To Find Them. I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. The rise of ‘micro-influencers’ on Instagram. Ayre via Facebook.

Marketers need to play a stronger sales enablement role on LinkedIn

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Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. Marketing is relying on sales to make the relationships. Marketing may provide sales with content to use – but no context. B2B LinkedIn Sales Enablement in a Nutshell. You can’t! Like this post?

Selling is to hunting like marketing is to trapping

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Even if you’re coddled by a sales team or protected by the full force of an agency, you’re developing the skills associated with selling and marketing. While I did get a bump in salary and position when I made the move to their elite digital team, salary can never touch sales commissions — even doctors, lawyers, lobbyists, kings and queens envy the top sellers.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

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Drive sales, traffic, membership? Waiting for class. Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely  Brigitte Winter and her Georgetown School of Continuing Studies  students. My Personal Digital PR Philosophy. Why You Should Reach Past the A-List.

10 essentials missing from your business website

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First, you want a strong Call-to-Action (CTA) that compels your visitors to move down the sales funnel. The offense of marketing automation takes the shape of content marketing campaigns that help you build a sales funnel. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features.

10 Reasons why branding is even more important for start-ups

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Invariably they don’t know how to go beyond the boundaries of their current business model to re-ignite sales. Branding is Too Abstract – Is There Any Practical Impact for Marketing and Sales?  – The brand positioning is the heart of marketing and even sales, an essential “compass” for building a strong relationship with customers in all communications when managed properly.

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A sales pitch isn’t a relationship

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It’s still all about the sale. The process starts with putting away the sales pitch. There was no presentation, no sales pitch, and during more than 20 calls, we built a relationship of trust and mutual respect. The post A sales pitch isn’t a relationship appeared first on Biznology. It had been pitched as a “get acquainted” call. Time Machine.

How to effectively integrate video content onto your website

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By monitoring analytics data from both third party platforms as well from YouTube, you’ll quickly realize whether your videos deserve credit for giving you leads and sales. According to Syndacast , 74% of all internet traffic in 2017 will be video-based. If, right now, your website only features written content, you might want to consider sprucing things up. Start a vlog. Experimentation.

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Earned media influencer marketing demands your awesome

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It is like sales. And, like sales, the better the company you represent, the better the product you offer, the better. As I said before, public relations isn’t all oaky Chardonnay parties, it’s earned media sales. It’s the same sort of rejection you get every day in sales if you don’t have a warm or hot lead already. That’s cool. Trust me.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

Virtual Reality headset sales aren’t setting any records. Episode 64 of the #FIR podcast is up. Podcast: Play in new window,   Download (Duration: 1:31:44 — 37.6MB), Embed. https://traffic.libsyn.com/fir/forimmed-64.mp3. Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues.

How to implement a Video 1st content marketing strategy that drives action

Biznology

As our personal behavior is driving our business behavior, online videos for business are becoming a necessary business tactic to achieve core business objectives that sales directors and marketing directors have every day. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. How to execute a Video 1st content marketing strategy?

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Don’t be a “wuss” anymore on social media with your content and discussions

Biznology

If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. These sales professionals challenge common practices, thoughts and approaches. They take control of the sales conversation–rather than reacting to the buyer’s agenda. Click here to read part 1 which has over 3600 views and you can click here to read part 2.

Influencer outreach is more PR than marketing or advertising

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Do what you say you’re going  to do when you say you’re going to do it — these are not sales conversion, they’re real people and you’re investing in community not links, not SEO, not Google Juice or social signals. Ask for too much money (to make ’em go away, though they often pay). Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog.

Why SEO is just the start for digital marketing

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It is, quite literally, the top of your sales funnel. Or, to put it in more traditional terms: what really matters is your efficiency at moving prospects from the top of the funnel, through the sales process, to the end of the funnel and conversion. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Create Comfort.

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Visitors hate online ghost towns more than spammy auto posts

Biznology

Passion can’t be trained, though it can be fostered.  It’s amazing how much passion and commitment even a naysayer can muster when she starts making sales and driving revenue — and even retaining and upselling clients and customers — as a result of social media engagement. No, that’s only the second most-hated thing in corporate social media branding.

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Why don’t more marketers use keyword research?

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At a certain point, Joan will collect leads for the sales department to follow up on. In order for the sales people to close the deals, they need to know the whole customer journey for each one of the leads. I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. All kinds of data living together. Hint: there are more now.

I put my Sales money where my CRM mouth is

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As all of you well know, it’s not easy doing sales, keeping customers happy, getting to know prospects and build the sort of trust required to end up doing business together, while also fulfilling contracts, being responsive to retainers, managing local and overseas teams, and also keeping up with my fair share of hourly consulting work. It never happened. Then, my mind went to CRMs.

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Finalizing your holiday digital marketing plan

Biznology

Piggyback on this idea to boost sales early in the season. Adobe is predicting online sales for the 2016 holiday season to top $91 billion in sales. Mobile will play an important role in holiday sales although mobile sales won’t take over desktop, mobile’s share of visits is predicted to be 53%. Here are 10 tips to include in your holiday digital marketing plan.

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How much should you pay for a sales lead?

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When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price.  A neat way to determine in advance how much you can spend on a lead is to calculate the Allowable Cost per Lead for your campaign.  Finally, go talk to your counterparts in finance and sales, to gather several data points. Begin by calculating your cost per inquiry.

3 predictions for online marketing in 2016

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thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! Happy 2016.

Personalized content for more effective content marketing

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In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Don’t call them, they’ll call you. It’s an absolute must for long-term survival. Personalizing content will yield much greater results.

What the growth of inside sales means to B2B marketers

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The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking.  On reflection, I suppose I shouldn’t have been surprised, since phone-based selling is so much more efficient than hitting the road to make face-to-face sales calls. Interestingly, inside sales reps appear to be more effective as well. 

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Influencer marketing tools of the trade

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While influencer marketing is PR, you need to treat it like sales. We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. Check, check, check, check, and check! OK, now on to tools. always come back to BaseCamp. My clients know it. Love it!

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