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What is Sales Enablement, Anyway?

Biznology

The other day I was invited to speak on retention marketing as part of a 3-webinar series on sales enablement. It got me thinking: What is sales enablement, anyway? But it seemed to be mainly about collateral and sales presentations in those days. How do you define “sales enablement”? So I decided to ask Steven W.

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B2B Senior Leadership: It’s Time to Face the Truth About Sales and Marketing

Biznology

The yawning gulf between sales and marketing is a fact of life in B2B companies. The truth is, if the senior sales leader and the senior marketing leader in your company don’t truly like and respect each other, all is lost. So, dear CEOs, if there is friction between your sales and marketing leads, it’s up to you to make a change.

B2B Sales 197
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How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Videos that make virtual events more effective can easily be re-used in sales presentations, on your website product pages, in social media, even in text documents like white papers. Greater flexibility to attend multiple sessions.

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How much Sales Communication is too much?

Biznology

The post How much Sales Communication is too much? You may be surprised at how economical it can be to work with video professionals. They can take advantage of lots of experience working with limited budgets to tell stories concisely and visually — even deep “in the weeds.”. appeared first on Biznology.

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The untapped potential of video for sales enablement

Biznology

“ Tech Providers Will Pay Far More Attention to Sales Enablement” was one of “ 10 Fearless Predictions for B2B Tech Sales and Marketing in 2017 ” from Gartner technology marketing analyst Todd Berkowitz. The need for mid- and late-funnel video for sales enablement. Your sales people need to help them.

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6 sales tips from jewelers row

Biznology

Your voice is important when conveying a sales message. If you are selling jewelry face-to-face, you need to pay attention to the tone of your voice to close a sale. If you seem robotic–meaning, it seems like you have memorized your pitch word by word–you might just instantly kill the sale. Mind your Voice.

Tips 149
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How Handcrafted SEO Can Generate More Sales

Biznology

Standard SEO tactics will not make your business stand out, or increase sales. You may get more web traffic with standard optimization tactics, but it won’t convert to sales without handcrafted SEO. If you want your website traffic to turn into sales, you will need to look beyond the generic audience to focus on your actual customers.

SEO 151