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Marketers need to play a stronger sales enablement role on LinkedIn

Biznology

Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. Marketing is relying on sales to make the relationships. Marketing may provide sales with content to use – but no context. B2B LinkedIn Sales Enablement in a Nutshell. You can’t! Like this post?

Influencer marketing tools of the trade

Biznology

While influencer marketing is PR, you need to treat it like sales. We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. Check, check, check, check, and check! OK, now on to tools. always come back to BaseCamp. My clients know it. Love it!

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Earned media influencer marketing demands your awesome

Biznology

It is like sales. And, like sales, the better the company you represent, the better the product you offer, the better. As I said before, public relations isn’t all oaky Chardonnay parties, it’s earned media sales. It’s the same sort of rejection you get every day in sales if you don’t have a warm or hot lead already. That’s cool. Trust me.

How to implement a Video 1st content marketing strategy that drives action

Biznology

As our personal behavior is driving our business behavior, online videos for business are becoming a necessary business tactic to achieve core business objectives that sales directors and marketing directors have every day. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. How to execute a Video 1st content marketing strategy?

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Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. All rights reserved.

Why email marketing still matters–and how to make it work

Biznology

Email Marketing Webinars Andrew Schulkind buying cycle call to action Content marketing email marketing email marketing tips email outreach inbox market segmentation marketing prospects sales funnel segmentation WebinarAndrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Email, done well, may just be the perfect solution. Thanks to all our sponsors!

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10 essentials missing from your business website

Biznology

First, you want a strong Call-to-Action (CTA) that compels your visitors to move down the sales funnel. The offense of marketing automation takes the shape of content marketing campaigns that help you build a sales funnel. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features.

A sales pitch isn’t a relationship

Biznology

It’s still all about the sale. The process starts with putting away the sales pitch. There was no presentation, no sales pitch, and during more than 20 calls, we built a relationship of trust and mutual respect. The post A sales pitch isn’t a relationship appeared first on Biznology. It had been pitched as a “get acquainted” call. Time Machine.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

What’s even better is that it seems like CEO Chris Marentis gets the fact that advertising, marketing , sales, and digital PR is a game of perception where you always need to make sure that everyone up the corporate ladder from you needs to constantly buy into the alchemical black arts known as search and social ROI. Seriously: easy-to-use. Seriously: all-in-one. It was quite a crew.

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Debunking myths around sales videos for business

Biznology

Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle.  In this free 30-minute Biznology® webinar, you’ll learn the top myths about sales videos for business and how to overcome them from a strategic, creative and cultural standpoint.

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Why SEO is just the start for digital marketing

Biznology

It is, quite literally, the top of your sales funnel. Or, to put it in more traditional terms: what really matters is your efficiency at moving prospects from the top of the funnel, through the sales process, to the end of the funnel and conversion. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Create Comfort.

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Content Methodology: A Best Practices Report

Content serves as a powerful tool for sales. Sales staff are. industry metrics such as sales and leads, or. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. personas at each stage of their journey through the sales funnel. Content. Methodology: A Best. All rights reserved. Definition II.

Influencer outreach is more PR than marketing or advertising

Biznology

Do what you say you’re going  to do when you say you’re going to do it — these are not sales conversion, they’re real people and you’re investing in community not links, not SEO, not Google Juice or social signals. Ask for too much money (to make ’em go away, though they often pay). Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog.

I put my Sales money where my CRM mouth is

Biznology

As all of you well know, it’s not easy doing sales, keeping customers happy, getting to know prospects and build the sort of trust required to end up doing business together, while also fulfilling contracts, being responsive to retainers, managing local and overseas teams, and also keeping up with my fair share of hourly consulting work. It never happened. Then, my mind went to CRMs.

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10 secrets to research the best SEO keywords

Biznology

As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Don’t Fight the Competition.

The state of the blogger outreach union ten years on

Biznology

The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR, you’re being a pitch artist instead of a publicist. Folks who have previously been rocking and rolling inbound link-building robot and zombie armies are doing blogger outreach now, sales people who are as subtle as a punch to the neck are doing it. Groan.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

percent, was lead conversions and sales. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. While leads and sales were deemed the most. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. Introduction II.

How to appeal to business buyers: 11 proven copy strategies

Biznology

Increase sales.  To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform.  A copy platform encapsulates the key benefit to the prospect.  It answers the questions, “Why should I care?” and “What’s in it for me?”  Jones , Nancy Harhut , and Bob Hacker.  Save time.

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3 predictions for online marketing in 2016

Biznology

thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! Happy 2016.

Content Marketing: content strategy beyond marketing and sales support

Biznology

That doesn’t mean, though, that the only success metric for content marketing is its contribution to successful and profitable sales. Despite the overwhelming focus on sales support, content marketing can contribute to the bottom line without being focused on the top line. Here are a few areas to consider beyond the sales funnel. Sales & Marketing Optimization.

What the growth of inside sales means to B2B marketers

Biznology

The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking.  On reflection, I suppose I shouldn’t have been surprised, since phone-based selling is so much more efficient than hitting the road to make face-to-face sales calls. Interestingly, inside sales reps appear to be more effective as well. 

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Study: How Much of Your Content Marketing Is Effective?

for 2015 our goal is to make content for the whole sales funnel, including white papers, e-books, webinars, case studies, and. In 2014, many brands learned that a sales pitch doesn’t. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers.

How long should your online business video production be?

Biznology

Giving your clients what they want by integrating online business video communications into your everyday marketing efforts will differentiate you from your competition, provide highly valued sales assets, social media content, build relationships, and motivate customers to move into and through the buying process… yes, it will really do all of that! Will people watch more than 30 seconds?

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Visitors hate online ghost towns more than spammy auto posts

Biznology

Passion can’t be trained, though it can be fostered.  It’s amazing how much passion and commitment even a naysayer can muster when she starts making sales and driving revenue — and even retaining and upselling clients and customers — as a result of social media engagement. No, that’s only the second most-hated thing in corporate social media branding.

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Influencer marketing should not be about collecting influencers

Biznology

It has more in common with sales, account management, event production, publicity, and good old fashioned PR rife with the sort of personal attention and consistent personal relationship that most people don’t see behind the curtains. Before I start, please attend my free webinar on March 22,  Do-It-Yourself Influencer Marketing. LinkedIn and Twitter has made this even easier. Ready?

Time to abandon spray-and-pray lead generation

Biznology

Poor lead quality is one of the most contentious issues that divides sales and marketing organizations, and despite a bounty of evidence that lead scoring and nurturing improves sales efficiency, many marketers I’ve dealt with still measure success by the number of names in the spreadsheet. Sales and marketing groups work arm-in-arm on account strategies. Ninety-nine percent.

Staffing and Launching Your Content Marketing Program

before they went on sale? ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. from coaches, entrepreneurs, sales heads, or, heck, even. All rights reserved. So was I.

How much should you pay for a sales lead?

Biznology

When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price.  A neat way to determine in advance how much you can spend on a lead is to calculate the Allowable Cost per Lead for your campaign.  Finally, go talk to your counterparts in finance and sales, to gather several data points. Begin by calculating your cost per inquiry.

Marketing to Millennial business buyers

Biznology

B2B Marketing Business Development and Sales Influencer Marketing Mobile Marketing Social Media Marketing B2B marketing Generation Y Millennials and cause-relatedThe Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Let’s take a look. Streamline your lead gen.

Act casual, and write your website content

Biznology

Hotjar is a great tool to create an effective sales funnel with content. Do things get awkward when people visit your website? Time to make a switch in tone or voice. Just act casual , and write your website content. Your look, text, and message should resonate with your audience. Who are you talking to, anyway? Identify your people and how they talk to you. You aren’t even in the same room.

Say hello to Outside-In Marketing

Biznology

It’s a lot like sales, which is what we hope it leads to for  you. After a lot of effort (most of it by my co-author James Mathewson ), we’re happy to announce the availability of  Outside-In Marketing , a new book that helps you use big data to drive your content marketing efforts. So, just what  is outside-in marketing? None of this is new. Like this post?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Your website must adapt based on data

Biznology

In Mathewson’s and Moran’s upcoming book, Outside-In Marketing , a book on the future of content marketing as it benefits the sales cycle and search dominance of your business, the authors posit that form follows function and function follows the visitor and the visitor gets to define the evolution of your site, your content, and even your products and how they’re marketing.

New York’s happiest B2B database marketer

Biznology

So after the session, I collared one of the hand-raisers, Adam Gelles, who turned out to be a partner at Marketing2Marketers, a B2B agency specializing in ad-sales marketing. We help clients scale and grow their businesses by customizing marketing automation platforms, social media marketing tools, and content marketing systems specifically for ad sales marketing. It’s out of date.

The top 10 tricks for sales lead generation

Biznology

Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process of how to qualify them. The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads. So how do you provide your sales team with the leads that will increase their productivity by 200% or more?

When it comes to Big Data, don’t forget the small stuff

Biznology

Swiffer today generates $500 million in annual sales, and P&G dominates the market. In a business world seemingly gone mad for Big Data, it’s worth remembering that our scramble for better trend lines and demographic profiles shouldn’t prevent us from overlooking the little stuff. He has reason to be cynical. Essentially, Big Data tells us how people behave, but not what they want.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

What is Social Media Marketing?

Biznology

It’s a big tent, including very niche-but-powerful stunts like reddit’s Ask Me Anything, promotions, sales, raffles, contests, and even engaging #followfridays and #throwbackthursdays every single week without fail. For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. development (is anyone listening?),

Six strategies behind the trend in B2B client conferences

Biznology

NewsCred deliberately added an extra day to its #ThinkContent Summit that would be open to non-customers, by invitation. “We worked with the sales team to identify target accounts, and we invited marketing leaders from those companies to bring their teams,” said Jasmine Cortez, event marketing manager.  AppNexus has its Summit, going on three years now. This got me wondering. Make money.

You never get a second chance to make a first impression

Biznology

No matter how automagical your marketing automation software is and no matter how responsive, mobile-ready, and activation-optimized your website is, it really comes down to your first real human connection. Conor Lynch of CrossFit South Arlington had me at hello. have been exploring marketing automation and am amazed as to how advanced these software platforms have become. Are you the box for me?

Benefits of promotional products advertising campaigns

Biznology

If you have not run a campaign using branded products, then you might be interested to know that according to surveys of promotional product recipients, they really do work to increase branding, favorable sentiment, and sales. Business Development and Sales Traditional Marketing Advertising branding promotional products ROIPromotional Products Can Show Off Your Brand. Summary.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Enterprise gamification is a spoon full of sugar

Biznology

At least GamEffective offers the same sort of “carrot before stick” gamification strategies to sales, customer service, and collaboration. “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. Edutainment. When I worked as a contractor to the Chief Information Officer (CIO) of the U.S. Department AMPer ?

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