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Interactive video for sales just got a big boost from Apple

Biznology

The post Interactive video for sales just got a big boost from Apple appeared first on Biznology. In a wide-ranging report, The Future of Video , Feng Li  of London’s Cass Business School  writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” It’s more like an app. And it could be a game-changer for marketing videos.

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The state of B2B marketing in Asia—moving toward digital

Biznology

That’s good governance, but it lengthens and complicates sales. For example, the sales arm of a property conglomerate may sell machinery to a factory that is both a tenant on their land, and a partially-owned subsidiary. What are the particular sales and marketing challenges faced by Asian B2B companies? . He kindly agreed to share his perspective on B2B developments in Asia.

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The simple truth about what’s driving digital next year

Biznology

According to Deloitte, “digital devices now influence the majority of US in-store sales,” up 400% in just three years. Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the seemingly ever-shifting changes brought about by digital. hard and b.) Let’s take a look.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

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But when your programs have a nice-sized investment and when you have a complex sales process, then you better be sure you’re focusing on specific audiences and that you are relevant. Managed service provider attracts a real estate management firm as a sales opportunity using an account-based marketing approach. You see, it’s a wrong message to the wrong audience.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

IT buyers are calling for a change in how you market & sell to them on LinkedIn

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If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. They want a relationship based on real, up-front value.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

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showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. When you have a high-priced solution with a complex sales process that requires strong relationships, you better be sure you’re focusing on specific audiences and that you are relevant. Like this post?

Are your marketing personas your sales market segments?

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Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things? I’ve talked in the past about how you better make sure that the steps in your marketing Buyer Journey matches the phases of Sales Funnel. Often, sales teams take different approaches with different market segments. Like this post?

Selling is to hunting like marketing is to trapping

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Even if you’re coddled by a sales team or protected by the full force of an agency, you’re developing the skills associated with selling and marketing. While I did get a bump in salary and position when I made the move to their elite digital team, salary can never touch sales commissions — even doctors, lawyers, lobbyists, kings and queens envy the top sellers.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

How to effectively integrate video content onto your website

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By monitoring analytics data from both third party platforms as well from YouTube, you’ll quickly realize whether your videos deserve credit for giving you leads and sales. According to Syndacast , 74% of all internet traffic in 2017 will be video-based. If, right now, your website only features written content, you might want to consider sprucing things up. Start a vlog. Experimentation.

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Marketers need to play a stronger sales enablement role on LinkedIn

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Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. Marketing is relying on sales to make the relationships. Marketing may provide sales with content to use – but no context. B2B LinkedIn Sales Enablement in a Nutshell. You can’t! Like this post?

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Drive sales, traffic, membership? Waiting for class. Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely  Brigitte Winter and her Georgetown School of Continuing Studies  students. My Personal Digital PR Philosophy. Why You Should Reach Past the A-List.

10 essentials missing from your business website

Biznology

First, you want a strong Call-to-Action (CTA) that compels your visitors to move down the sales funnel. The offense of marketing automation takes the shape of content marketing campaigns that help you build a sales funnel. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features.

Micro-influencer marketing is the new long tail

Biznology

Why Micro-Influencers Increase Sales and How To Find Them. I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. The rise of ‘micro-influencers’ on Instagram. Ayre via Facebook.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

10 Reasons why branding is even more important for start-ups

Biznology

Invariably they don’t know how to go beyond the boundaries of their current business model to re-ignite sales. Branding is Too Abstract – Is There Any Practical Impact for Marketing and Sales?  – The brand positioning is the heart of marketing and even sales, an essential “compass” for building a strong relationship with customers in all communications when managed properly.

Don’t be a “wuss” anymore on social media with your content and discussions

Biznology

If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. These sales professionals challenge common practices, thoughts and approaches. They take control of the sales conversation–rather than reacting to the buyer’s agenda. Click here to read part 1 which has over 3600 views and you can click here to read part 2.

Finalizing your holiday digital marketing plan

Biznology

Piggyback on this idea to boost sales early in the season. Adobe is predicting online sales for the 2016 holiday season to top $91 billion in sales. Mobile will play an important role in holiday sales although mobile sales won’t take over desktop, mobile’s share of visits is predicted to be 53%. Here are 10 tips to include in your holiday digital marketing plan.

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A sales pitch isn’t a relationship

Biznology

It’s still all about the sale. The process starts with putting away the sales pitch. There was no presentation, no sales pitch, and during more than 20 calls, we built a relationship of trust and mutual respect. The post A sales pitch isn’t a relationship appeared first on Biznology. It had been pitched as a “get acquainted” call. Time Machine.

Earned media influencer marketing demands your awesome

Biznology

It is like sales. And, like sales, the better the company you represent, the better the product you offer, the better. As I said before, public relations isn’t all oaky Chardonnay parties, it’s earned media sales. It’s the same sort of rejection you get every day in sales if you don’t have a warm or hot lead already. That’s cool. Trust me.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

Virtual Reality headset sales aren’t setting any records. Episode 64 of the #FIR podcast is up. Podcast: Play in new window,   Download (Duration: 1:31:44 — 37.6MB), Embed. https://traffic.libsyn.com/fir/forimmed-64.mp3. Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues.

How to implement a Video 1st content marketing strategy that drives action

Biznology

As our personal behavior is driving our business behavior, online videos for business are becoming a necessary business tactic to achieve core business objectives that sales directors and marketing directors have every day. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. How to execute a Video 1st content marketing strategy?

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Influencer outreach is more PR than marketing or advertising

Biznology

Do what you say you’re going  to do when you say you’re going to do it — these are not sales conversion, they’re real people and you’re investing in community not links, not SEO, not Google Juice or social signals. Ask for too much money (to make ’em go away, though they often pay). Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog.

Why don’t more marketers use keyword research?

Biznology

At a certain point, Joan will collect leads for the sales department to follow up on. In order for the sales people to close the deals, they need to know the whole customer journey for each one of the leads. I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. All kinds of data living together. Hint: there are more now.

Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Don’t call them, they’ll call you. It’s an absolute must for long-term survival. Personalizing content will yield much greater results.

Why SEO is just the start for digital marketing

Biznology

It is, quite literally, the top of your sales funnel. Or, to put it in more traditional terms: what really matters is your efficiency at moving prospects from the top of the funnel, through the sales process, to the end of the funnel and conversion. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Create Comfort.

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I put my Sales money where my CRM mouth is

Biznology

As all of you well know, it’s not easy doing sales, keeping customers happy, getting to know prospects and build the sort of trust required to end up doing business together, while also fulfilling contracts, being responsive to retainers, managing local and overseas teams, and also keeping up with my fair share of hourly consulting work. It never happened. Then, my mind went to CRMs.

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How most Social Media experts are wrong about LinkedIn

Biznology

Social media experts who are going for reach on LinkedIn and other social media platforms are taking the “social” out of “social media,” and those sales and marketing executives that follow his approach are just seeing social media as another advertising medium to gain more brand awareness. Now, don’t get me wrong, I usually love Jay’s blog content on ConvinceandConvert.com. Like this post?

Visitors hate online ghost towns more than spammy auto posts

Biznology

Passion can’t be trained, though it can be fostered.  It’s amazing how much passion and commitment even a naysayer can muster when she starts making sales and driving revenue — and even retaining and upselling clients and customers — as a result of social media engagement. No, that’s only the second most-hated thing in corporate social media branding.

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Influencer marketing tools of the trade

Biznology

While influencer marketing is PR, you need to treat it like sales. We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. Check, check, check, check, and check! OK, now on to tools. always come back to BaseCamp. My clients know it. Love it!

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3 predictions for online marketing in 2016

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thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! Happy 2016.

Contactually is a flawed secret weapon

Biznology

As you may have read previously in  I put my Sales money where my CRM mouth is  and remember to market to your own influencer network. I have committed to using everything I have learned in PR and marketing to do what both you and I probably never spend nearly enough time doing:   sales and marketing for ourselves. Nothing’s perfect. There’s a queueing and a tracking step.

How much should you pay for a sales lead?

Biznology

When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price.  A neat way to determine in advance how much you can spend on a lead is to calculate the Allowable Cost per Lead for your campaign.  Finally, go talk to your counterparts in finance and sales, to gather several data points. Begin by calculating your cost per inquiry.

Earned-media micro-influencer marketing master class

Biznology

Drive sales, traffic, membership? Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My goal? Shashi’s class is as amazing and as popular as he is. Micro-Influencer Marketing is 1% Inspiration, 99% Perspiration.

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How long should your online business video production be?

Biznology

Giving your clients what they want by integrating online business video communications into your everyday marketing efforts will differentiate you from your competition, provide highly valued sales assets, social media content, build relationships, and motivate customers to move into and through the buying process… yes, it will really do all of that! Will people watch more than 30 seconds?

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What the growth of inside sales means to B2B marketers

Biznology

The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking.  On reflection, I suppose I shouldn’t have been surprised, since phone-based selling is so much more efficient than hitting the road to make face-to-face sales calls. Interestingly, inside sales reps appear to be more effective as well. 

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Remember to market to your own influencer network

Biznology

So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. While I am a LinkedIn Premium and Sales Navigator member, I can’t quite convert our connection there so I thought I would try exporting my contacts to Contactually to see if I can get the conversation going. I really love influencer marketing.

Why email marketing still matters–and how to make it work

Biznology

Email Marketing Webinars Andrew Schulkind buying cycle call to action Content marketing email marketing email marketing tips email outreach inbox market segmentation marketing prospects sales funnel segmentation WebinarAndrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Email, done well, may just be the perfect solution. Thanks to all our sponsors!

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CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. You see, John is using the word “hopefully” because he cannot directly tie these LinkedIn actions to sales opportunities or even revenue. Marketing qualified and sales qualified leads.