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APRIL 21, 2009 Who is the social media voice for your business?
You don't often hear phrases like "305% ROI" attached to discussions about social media, so I was delighted to read, via Kipp Bodnar , about Forrester's recent research into "live chat" as a sales tool. Basically, the point of the research was to show that having a "live" person manning the chatroom, fielding enquiries from prospects, is a sound investment for 'big-ticket' B2B sales.
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JULY 1, 2009 The silver lining of the B2B media buying cloud
Ad revenue is down, publications are suffering, and many ad sales people are fearing for their jobs. Right now, B2B media owners have got it tough. No point pretending otherwise. Luckily for you, you are probably not a media owner. But as a B2B marketer, you have your own problems and getting the most out of your (shrinking) budgets isn't easy.
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