| | | B2B Web Strategy | |  Sales | 28 articles |
| Page 1 of 1 | Previous | Next | B2B WEB STRATEGY SEPTEMBER 13, 2011 Leverage social media, beat your B2B’s competition However, properly done it can… boost your traffic and help generate leads elevate your website’s ranking complement your marketing with peer reviews/referrals help increase sales yields But did you know? No, it won’t cure snakebite or remove warts …although some social media enthusiasts may have left that impression. … as a smart marketer, you can [.]. B2B Web Strategy Social Media | B2B WEB STRATEGY JANUARY 29, 2013  What Every B2B Marketer Should be Doing Online in 2013 Once they find us, we can provide these three things by: creating informative content that answers their questions, and instills a feeling of trust by not being sales and imparting unique, compelling information in a non-biased and engaging way. 2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. Did you really? | | | | | |
| B2B WEB STRATEGY FEBRUARY 12, 2013 Using Twitter in the Pharmaceutical and Medical Device Industries With a behavior based marketing automation system you can send personalized Twitter messages to leads to provide information that can move them through the sales cycle faster and reduce the length of the cycle. Twitter can be a great place to offer “customer service”-type responses to FAQs on even on the spot questions. Problem is: are there HIPAA violations in disclosing certain types of questions on Twitter? Engagement (especially with stakeholders) is an area where much of Pharma’s current efforts have been focused. Social validation is also a big use of Twitter. | B2B WEB STRATEGY APRIL 16, 2013  Calls to Action: The Importance of Soft or Complementary CTAs And while this does not allow you to put them into a nurturing program, you can put on-click tracking onto the download link (which can then be measured in Google Analytics) to measure the interest in this asset, helping you to determine positive patterns of behavior that speak to the visitor’s position in the sales funnel. Why should you include soft CTAs on your pages? | B2B WEB STRATEGY APRIL 21, 2011 Want to boost your B2B marketing, sales & SEO? …try video We haven’t posted much about video in some time… maybe since “Video: the best B2B marketing tool you’re not using.” Sadly, user adoption is still increasing only glacially …while the barriers to using video continue crumbling, and the reasons for using it keep mounting up. Here are just some of those reasons… Why do you [.]. B2B Web Strategy Internet Marketing | B2B WEB STRATEGY NOVEMBER 20, 2012  5 Tips to Better Website Conversion Rates: Part One For most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up. No amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website. Your most important pages should have up to three calls to action. | | | | | | | |
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B2B WEB STRATEGY | THURSDAY, MAY 24, 2012 Social Media ROI – Not Just About Sales
Companies remain somewhat skeptical about Social Media until a dotted line can be pointed directly from its usage to an increase in the bottom line – sales. But social media ROI transcends mere sales figures by strengthening relationship with prospects, partners, clients and yes, even competitors. There is no denying the interest in Social Media [.]. B2B Web Strategy MORE >> -
B2B WEB STRATEGY | THURSDAY, MARCH 14, 2013  eMagine’s 6 Favorite Bookmarks, and Why They’re our Favorites
But our blog posts are used by sales, business development, even project managers to help further educate not only prospects, but our own clients on the very intricacies of our business, online marketing, and eMagine’s success. I recently polled the folks at eMagine to find out what sites they regularly visit, or bookmark in their browser as must-see and go-to sources of information on a regular basis. They are (in no particular order): Mass High Tech (now called “Tech Flash”). LinkedIn Today. Marketing Land. Business Insider. eMagine’s B2B Strategy Blog. MORE >> -
B2B WEB STRATEGY | TUESDAY, APRIL 9, 2013  What eMagine Customers are Saying: Client Recommendations
” Golan Jason Lewkowicz, Sales Director, Global Account Management Group at GSM Systems , Greater New York City Area. 'eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Larry Besterman, President & CEO at TWD & Associates , Inc, Washington D.C. Metro Area. We were extremely pleased with the results. We will be working with Emagine again soon.” MORE >> -
B2B WEB STRATEGY | TUESDAY, SEPTEMBER 21, 2010 The social media revolution helps B2B Sales (not only Marketing)
Tags: B2B Web Strategy Social Media improved the b2b selling process customized buyer messaging quickly solve customer problems and douse fires applied sales establishing nurturing relationships one size fits all model manufacturing – “mass customization” sales training courses lieu natural reflex concepts ideas attitudes MORE >> -
B2B WEB STRATEGY | THURSDAY, APRIL 4, 2013 What Determines Success for B2B in the Online World?
To put it plainly, success= sales. But in the B2B world, the sales cycles are longer, often the ticket price is much higher, and the solution much more complicated that could ever fit into a “shopping cart” Because of this, B2B marketers need to be more clever about how to measure success for their efforts in the online arena. It all boils down to this: success is subjective: before you launch into any type of strategy, be it online, offline, PR related, sales focused or otherwise, you need to set goals, and then determine the strategy to reach those goals. MORE >>
- Online content preferences of B2B technology buyers – research B2B WEB STRATEGY | THURSDAY, NOVEMBER 4, 2010
- Best eMagine Posts on Lead Generation B2B WEB STRATEGY | TUESDAY, MARCH 12, 2013
- Are you Giving Sales Away to Your Competition? B2B WEB STRATEGY | THURSDAY, AUGUST 30, 2012
- Create Content that Gets Results! B2B WEB STRATEGY | TUESDAY, SEPTEMBER 18, 2012
- 5 Tips to Better Website Conversion Rates: Part One B2B WEB STRATEGY | TUESDAY, NOVEMBER 20, 2012
- Why YouTube is More Powerful Than You Might Think (a review) B2B WEB STRATEGY | THURSDAY, AUGUST 2, 2012
- Want to increase Sales yields? Leverage social media B2B WEB STRATEGY | THURSDAY, MAY 5, 2011
- A soup-to-nuts checklist for social media marketing B2B WEB STRATEGY | THURSDAY, DECEMBER 16, 2010
- Website footprints can help B2Bs gauge buyer intent B2B WEB STRATEGY | TUESDAY, NOVEMBER 16, 2010
- Developing business by phone – without the wince B2B WEB STRATEGY | THURSDAY, JANUARY 7, 2010
- New research reveals surprising changes in B2B marketing B2B WEB STRATEGY | TUESDAY, MAY 25, 2010
- Rules for writing white papers that create “ready to buy” prospects B2B WEB STRATEGY | TUESDAY, MARCH 2, 2010
- Marketing vs. Sales: Who “owns” a B2B’s leads? B2B WEB STRATEGY | WEDNESDAY, NOVEMBER 11, 2009
- Social media is reshaping the B2B buying process B2B WEB STRATEGY | MONDAY, OCTOBER 19, 2009
- Your B2B marketing should sell the sales conversation, not the product B2B WEB STRATEGY | THURSDAY, SEPTEMBER 17, 2009
- A handy checklist for successful B2B lead management B2B WEB STRATEGY | FRIDAY, JULY 31, 2009
- Managing across the Marketing-Sales divide: new Sherpa data B2B WEB STRATEGY | THURSDAY, JULY 23, 2009
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