B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

Pinterest encourages sales and has partnered with Shopify to facilitate business commerce on its platform. And, its very nature of pinning items with links per pin is naturally suited for sales. 3. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. didn’t have a quick answer, because, well, it depends.

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Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

This means you should have a great website that is easy to navigate on all devices and a highly responsive sales and service process. You did the research. You wrote the plan. You know where your B2B target audience gets information and how they buy, right? Not so fast. Just when you think you know your B2B buying audience; it’s changed. Why should you care? 1. – See more here.

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

According to Stephanie Sammons , Manager of a LinkedIn Group of over 3000 financial advisor members: “LinkedIn has told me that they are filtering out posts by keywords that have any sort of promotional context, but they wouldn’t give me specifics other than telling me that words like ‘sale’and ‘promotion’ were part of the algorithm. for group member viewing.

3 Scary Truths about WordPress to Keep You Up at Night

B2B Marketing Traction

But, you say, “ I’m a small business, and I don’t do sales transactions on my site. The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. Today we pretty much only create websites in WordPress, because it is so cost-effective and flexible. WordPress is an open source technology. ” Because!

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. All rights reserved.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

Since 1997 we have worked with hundreds of companies of all sizes to identify marketing opportunities, improve branding and marketing messaging, and increase awareness and sales revenue. If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? It’s strategic positioning.

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

At a certain point in your sales cycle when it’s key to get prospects to listen to your message about why you’re different or to watch a video of your best customer testimonial. Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. Contact us today for more information.

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

Switching to advertising in a nationwide publication resulted in a sale to a large corporation headquartered in another state. 2. Find out if they have discontinued any products or services, expanded or contracted their sales force or employee count, closed offices or made other changes. Here are questions to answer and actions to take to get your marketing back on track.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. hope this post helps you increase the results you get from your email newsletter, whether the results you want are website traffic, reader engagement, lead generation or even sales. Some Rights Reserved.

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

You can upgrade to LinkedIn’s premium Sales Navigator version with more features. In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. But, should you really do this?

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Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

There are a lot of great sales people in the marketing and advertising industry. It all started because an assertive salesperson who needed to make their quota made a sales call to an inventor who wanted to believe his product would sell like hotcakes. A good marketing consultant delivers solutions, implementation and results. Your baby’s ugly. Hopefully they will get it. 3.

Content Methodology: A Best Practices Report

Content serves as a powerful tool for sales. Sales staff are. industry metrics such as sales and leads, or. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. personas at each stage of their journey through the sales funnel. Content. Methodology: A Best. All rights reserved. Definition II.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

Your sales people and your executives probably tour visitors around your company on a regular basis. If you offer services, create videos that describe or dramatize a situation that would warrant a business buying your service (low sales, hazardous materials, computer downtime, etc.). video of your best sales presentation. Beyond customer service videos, what can you do?

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

provided some information, but they decided to hire a sales person instead of investing in marketing. I was on my morning run today and thought, “ They should just invest a little in LinkedIn for their marketing. Answer others’ discussion questions in a helpful (and non-sales way). 4. Don’t spam by sending sales solicitations. ” Market on LinkedIn.

What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

have one client that hands a report of people who click through to her sales people for follow-up. 3. Deciding what kind of content to include in your B2B eNewsletter isn’t easy. It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention. Some Rights Reserved.

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Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. You have a business that sells to other businesses, so you plan to keep your marketing business-like. You have a great product or service. You actually have a marketing budget.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

percent, was lead conversions and sales. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. While leads and sales were deemed the most. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. Introduction II.

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. Happy New Year! Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . 1. Substance is king. SEO Is dead. Get more visual. Give it up and start Tweeting.

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B2B Marketing: I’ll Take Results Over Superlatives, Any Day

B2B Marketing Traction

Part of my view is my training in my early career in sales and marketing in the software industry and in my ongoing B2B marketing consulting. Marketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer. Does anyone really believe these words when they read them on a marketing provider’s website? It’s the use of superlatives. Is that really prolific?

4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

Done right, inbound marketing can help increase the trust of prospective clients and customers have in you – something that is essential for conversion from prospect to customer or to additional sales. Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. So, how do you get to trust online? Then do it.

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CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

CMOs need to focus on relationships, not just sales. The first thing that has to shift is CMO’s belief that the sale is their objective. Marketing isn’t about getting the sale and moving on to the next buyer. It’s about building relationships that extend through the entire organization, from marketing to sales to customers service and product development.

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Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

help sales close deals, and B2B buyers prefer to. what sales and marketing claim. when marketing sees them simply as sales support. they correlate positively with satisfaction and retention.” › References help sales accelerate deal conversion. When they visit your website or engage with sales for the first time, they. deals that sales wins or closes. enjoy?”

Does Your Website Have Performance Issues?

B2B Marketing Traction

Websites have become central to marketing and sales, having replaced the print brochure in the last few years (Geoffery James wrote in a 2013 Inc. Photo on Flickr by shock264, some rights reserved. Your website is often the first impression prospective customers have of your company and brand. How well your website works also affects search engine performance.

3 Key Factors to Choosing the Right B2B Marketing Consultant

B2B Marketing Traction

Whether it’s sales growth, brand awareness, or increase quality leads, your marketing consultant should be able to deliver. Expert marketer. Marketing guru. Dynamic speaker. Prolific writer. Experienced. The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. Great marketing consultants focus on client results. Photo by Kyle May on Flickr.

I’m Dreaming of a New CRM System

B2B Marketing Traction

In 30 years of sales and marketing I’ve dealt with a lot of CRM (Customer Relationship Management)  systems. I’m tired. I’m tired of the countless tutorials, the “how do I create a report for my client” questions, the obscure field names, the badly written documentation, and the cumbersome procedures. Marketing Soapbox b2b marketing sales social media

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B2B and B2C Marketing are Dead. Long Live B2H!

B2B Marketing Traction

Some of the most successful sales, marketing and business people fostered great relationships with customers and colleagues. Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. agree. They want interesting and human! Marketing Soapbox b2b marketin

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Study: How Much of Your Content Marketing Is Effective?

for 2015 our goal is to make content for the whole sales funnel, including white papers, e-books, webinars, case studies, and. In 2014, many brands learned that a sales pitch doesn’t. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers.

8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show. Tweet. View Skyline’s webinar here or view the slideshow itself.

4 Surprising Ways B2B Marketing Campaigns Benefit Business

B2B Marketing Traction

You’ll not only generate leads and sales revenue, you’ll invigorate your self, your employees, suppliers and community. When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. That has big benefits. Here are four surprising ways marketing campaigns benefit your business. love this phrase. ). Most business owners love their business.

Improve Service with a Customer Touch Point Map

B2B Marketing Traction

Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. Tweet. It happens all the time. Could that describe your level of service to your customers? “What’s that?” It’s easy to defend your business practices.

LinkedIn Product and Services Pages Discontinued

B2B Marketing Traction

Do you want to learn how to get qualified leads and sales inquiries from LinkedIn? Photo by Simon Yeo, Some Rights Reserved. Today LinkedIn Products and Services pages will be discontinued. Here’s what you need to know about the change. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. sample page appears below.

Staffing and Launching Your Content Marketing Program

before they went on sale? ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. from coaches, entrepreneurs, sales heads, or, heck, even. All rights reserved. So was I.

Why We’ve Run out of Time as B2B Marketers (and What to Do about It)

B2B Marketing Traction

If they can visualize the results your product or service will provide, you have a greater chance of getting a sale. read a great article in Sales and Marketing Magazine about this. Photo by Vincent_AF on Flickr. We’re out of time because our customers are out of time. What does that mean for business-to-business marketers? Simplify your marketing. Use great visuals.

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4 Reasons Your Marketing Plan Saves You Money

B2B Marketing Traction

Creating a written marketing plan helps you avoids costly waste of your marketing dollars, while at the same time – if done right – will increase your sales and your revenues. Have you been saying, “ We don’t need to invest in a marketing plan! We know what to do! Without a plan, you may not execute with industry best practices. Here’s an example.

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Get a Jump on Your Competition with Pre-Launch Marketing

B2B Marketing Traction

You may have been able to seed your target audience with some pre-product positioning and education as to why they need your product or service, thereby reducing your sales cycle and increasing the rate of customer acquisition in your first few months. “But wait a minute,” you say, “what do you mean, pre-launch marketing ? We don’t even have our product ready!”

6 Ways B2B Marketers Can Add Value on Cyber-Monday

B2B Marketing Traction

Don’t “Cyber-Monday wash” by slapping the words on your sales email, hoping to pick up traffic or a couple of transactions. Flickr Phot by MrsDKrebs, Some Rights Reserved. Not every B2B business has an e-commerce website or is willing to discount prices. On Cyber-Monday, there are other things of value to offer your customers and prospects. Here are six ideas: 1.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Why CMOs and CIOs Are Different and How to Bridge the Gap

B2B Marketing Traction

Perhaps most importantly, marketing technology is now used throughout the organization, not only by marketing and sales but also by customer service, shipping and accounts receivable. Flickr Photo by Scott McCleod, Some Rights Reserved. I am a CMO who has worked with CIOs my entire career. CMOs have been visible, recognized for creativity and change. Let’s start with the CMO.

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B2B Marketers Going Beyond Buyer Personas, Working with Sales

B2B Marketing Traction

Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. The need for marketing to work with sales is more important than ever. Recent surveys show that as much as 57% of the buying decision is done before buyers contact sales ( CEB Study of 1400 Customers ). Marketing Soapbox b2b marketing persona sales

How Businesses Can Market Like Beyoncé

B2B Marketing Traction

It’s a great example of creative marketing, leveraging a fan base and followers on social media as well as using the element of surprise that resulting in record-breaking sales on iTunes. Photo on Flickr by AlexJohnson, Some rights reserved. This month Beyoncé bypassed usual methods for releasing a new album and instead used social media to surprise her fans. Social Media/Web 2.0

Is Monetization Killing Facebook?

B2B Marketing Traction

So, is that why usage of Facebook is declining – its users feel uncomfortable with the sale of their personal information to advertisers? Usage of Facebook on desktops has declined in recent months. think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. Don’t get me wrong. It seems like a marketer’s dream.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

B2B Marketers: Do You Delight or Just Deliver?

B2B Marketing Traction

According to an article in Sales and Marketing Management magazine, Delighting Customers Doesn’t Pay , The book authors base their claim on more than 97,000 customer surveys, the results of which show that customers whose expectations are exceeded are not more loyal than those whose expectations are just met consistently. Flickr Photo by Karen Roe, Some Rights Reserved. Delight?