| | | B2B Marketing Blog | |  Sales | 16 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING BLOG FEBRUARY 14, 2012 Inviting IT to the Sales & Marketing Table For years, we’ve helped B2B companies better align their sales and marketing teams. When both groups work toward a shared vision and similar objectives, they increase bottom-line performance with more efficient sales operations and profitable marketing activities. Marketing contributes by raising brand preference while generating higher quality leads for the sales team. The sales team [.]. Marketing Sales Web-centric marketing B2B B2B Marketing B2B Sales IT | B2B MARKETING BLOG JULY 6, 2011 Customer Value: Driving Features & Benefits to the Next Step Believe it or not there is still a fair amount of traditional B2B marketing and sales promotion out there that over-emphasizes specific features and benefits of a product or service in an attempt to generate leads and “sell” prospects. Marketing B2B Marketing B2B Sales business-to-business messagingBut focusing on specific features and benefits doesn’t paint the complete picture needed to get prospects [.]. | | | | | |
| B2B MARKETING BLOG OCTOBER 11, 2011 Social Media Marketing and the B2B Brand Advocate There’s been a lot of talk recently about the power of social media marketing and what brand advocates can do for your B2B sales and marketing efforts. Recently, I read BzzAgent’s “A Field Guide to Brand Advocates,” and I wanted to share some key insights as they apply to social media and B2B marketing. According [.]. content Marketing social media B2B Marketing brand social media marketing | B2B MARKETING BLOG NOVEMBER 25, 2009 Are your arms too long? Any sales professional will tell you that despite all the tools and tactic that have evolved over the years, most deals are closed because there is personal chemistry between the parties – the buyer simply likes the seller. Only one part of that lines up with Schubert’s company brand as a sales-centric marketing agency. Yes, even in the “sterile&# and prolonged B2B buying cycle, closing deals usually come down to the personalities of the individuals involved. So why, then, do so many businesspeople keep their personality out of their marketing? | B2B MARKETING BLOG MARCH 20, 2012 B2B Success: Vacuum Maker Collects 40% More Leads Interactive Lead Generation Web-centric marketing B2B B2B Marketing lead generation online marketing salesWeb-centric marketing proves its power over print-only campaigns At Schubert, we’re proud of the work we do for our clients. We’re especially excited to share our client success stories. We’ve been working with Nilfisk Industrial Vacuums Division for almost a decade. In that time, they have evolved with Schubert to harness the power of web-centric [.]. | B2B MARKETING BLOG JANUARY 11, 2013 New Edutainment options for B2B websites (part 2) Interactive Marketing SalesLast month I promised to showcase an interactive tool that works really well on a website to engage management. Along with videos and animations, Product Selection Wizards provide a faster and more engaging way for customers to find the product best suited to their needs. KRONOS is the world’s leading producer of titanium dioxide, a [.]. | | | | | | | |
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B2B MARKETING BLOG | MONDAY, JANUARY 18, 2010  Wanted! Online newsrooms with remarkable content.
People don’t want blatent sales materials anymore, so they look for useful, unbiased information in the company’s newsroom. Most B2B companies post some news releases on their web site. Others go a step further, posting resources like corporate backgrounders and bios that are useful for trade journalists. That’s That’s great, but do they realize how much more opportunity there is to gain a competitive advantage? . My associate Brian Courtney recently gave a presentation at NYU on improving the online newsroom. Instantly, they can post photos, podcasts, videos. MORE >> -
B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 25, 2009 Online video ads for the visually literate society – Rich Media is becoming “richer”
So as you can see, online videos ads are quickly becoming the medium of choice to drive both brand awareness and sales. The consumer world is spurring this revolution, but B2B companies shouldn’t wait to benefit from the cost-effective sales power that online video ads can produce for your services or products. Have you noticed the sudden explosion of video ads? They’re sure hard to miss, and that’s the point. Unlike the animated banner ads of the “Web 1.0” And it makes sense as 90% of Americans list TV as their primary source of news…we are a visual society. People! and 0.2%. MORE >> -
B2B MARKETING BLOG | TUESDAY, SEPTEMBER 1, 2009 In marketing you need to practice like you play
Jargon, while understood by experts in the particular field from which it arises, is often not clear to outsiders who may have influence over your ability to close a sale. Anyone who ever played organized sports (or music or dance for that matter) is probably familiar with the coaching axiom, “practice like you play.&# In other words, if you practice sloppy you’ll play sloppy in the game or recital. The same thing holds true in marketing communications. That can lead to miscommunication. Or, it could simply cause them to lose interest in your message. MORE >> -
B2B MARKETING BLOG | WEDNESDAY, JANUARY 5, 2011 New year, same old jargon?
Jargon and poor writing can hurt brands and sales. Marketing Public Relations MORE >> -
B2B MARKETING BLOG | FRIDAY, MARCH 20, 2009 Word of the Week – Brand Equity
The “ Schubert Sales-Centric Marketing Dictionary ” is available in the resource section of our Newsroom. Brand Equity, brand eq&# ui*ty, n. The value of a company’s brand in the mind of the market, directly related to the number of positive or negative impressions they receive. Brand equity goes hand-in-hand with being the preferred brand. You brand is only as valuable as buyers perceive it to be. Marketing communications helps put your message in front of prospects to get the attention you deserve. MORE >>
- Meet the new guy … via Twitter? B2B MARKETING BLOG | MONDAY, MARCH 30, 2009
- Word of the Week – Close Ratio B2B MARKETING BLOG | THURSDAY, APRIL 23, 2009
- Lazy Web site: Whining & Dining B2B MARKETING BLOG | WEDNESDAY, JUNE 10, 2009
- Choose an expert to become an expert B2B MARKETING BLOG | WEDNESDAY, JUNE 17, 2009
- From the (former) Editor’s Desk: The editorial calendar B2B MARKETING BLOG | MONDAY, AUGUST 10, 2009
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