The same is true for your nurture – take the time to build great segments and see the sales flower. Proper segmentation for your lead nurture program is akin to a well-prepared garden bed. With great soil, lots of organic amendments, proper watering, right light and climate your garden will blossom – but it takes work before you plant your first seed. More granular list targeting and messaging will almost always deliver better response rates and higher conversions — but getting that list tuned up isn’t something that happens overnight. Previous lead behavior. MORE >>

The same is true for your nurture – take the time to build great segments and see the sales flower. Proper segmentation for your lead nurture program is akin to a well-prepared garden bed. With great soil, lots of organic amendments, proper watering, right light and climate your garden will blossom – but it takes work before you plant your first seed. More granular list targeting and messaging will almost always deliver better response rates and higher conversions — but getting that list tuned up isn’t something that happens overnight. Previous lead behavior. MORE >>

You need to visit “Tips and Tricks to a Great Set of Lead Data” and get a special handout that will help to make peace between marketing and sales data flags. The Marketo User Summit in San Francisco has expanded from the original 2 days to 3 days plus and the event is so jam-packed that it’s important to have a game plan to get the most out of it. Here’s the run down from Mary Firme, our Chief Lead Accelerator at ReachForce. Sunday April 7 – If you are a super-nerd like me, you may have signed up for the inaugural Marketo Individual Certification Exam. MORE >>

Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email is a critical piece of the tactical mix. List segmentation and nurture are critical functions of B2B lead routing – and ongoing email campaigns are an outgrowth of that. Capturing prospect attention is getting harder and harder as open rates and CTRs continue to decline. As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. MORE >>

Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email is a critical piece of the tactical mix. List segmentation and nurture are critical functions of B2B lead routing – and ongoing email campaigns are an outgrowth of that. Capturing prospect attention is getting harder and harder as open rates and CTRs continue to decline. As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. MORE >>