If this is not done, there is a greater chance that leads will leak out of the sales and marketing funnel and may go to the competition. What is recommended is to map out the content that prospective buyers would be interested in at various stages of the sales process and automate the delivery of this communication. Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. See: Ready to Welcome Your New Leads? MORE >>

Take 30 seconds and really think about the message this is conveying: Here are some items to consider: The only parking spaces reserved were for outside sales and customers There were enough parking spaces available for everyone (reserved spaces were not essential) What do other employees (including inside sales) think when they see this? Sales are coming from all across the country and need a special place to park when they visit headquarters Outside sales are getting the recognition they deserve for making the company what it is. Come Together. Right Now. Chad H. MORE >>

This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and I had the pleasure of guest blogging on the “It’s all About Revenue Blog”. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available. MORE >>

If these people are in the right industry and have the right title, it may make sense to have your inside sales team call some of these contacts to see if they still exist or outsource this task to companies like ReachForce or MarketOne. I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day. Personalize the Email Heading. Stop with the Email. MORE >>

This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. Reality Bites: We’re Too Busy, We Change and We Lie One of the easiest ways to build out the profile of individuals in your database is to ask people to provide you with the information you need for your segmentation purposes and to make sales happy. Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. People lie. Seasons change. People change. How did Avid do this? Chad H. MORE >>