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How Marketers Are Using Social Media to Grow

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How long does it take for social media to improve sales? 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. report produced by Social Media Examiner found that the overwhelming majority (93%) of businesses indicated they were employing social media for marketing purposes.  How much time is being spent on social media? Related articles.

Social Media ROI [Video]

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Transcript: Social Media’s ROI is real and measureable at every stage of the sales funnel. Example: • BlendTec’s “Will It Blend” video series led to a 650% increase in visitors to and a 500% increase in blender sales. This is a great little video by Ignite Social Media  on the ROI of social media. Transcript (Courtesy of Ignite Social Media).

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78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success

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62% of executives cite the potential to achieve “better customer loyalty and service levels&# and 57% anticipate “increased revenue or sales&# as a result of implementing a Social Business strategy. Jive Software came out with the results of study yesterday of 902 US-based knowledge workers that indicated that social business is a top executive strategic imperative, and, as you can imagine, amongst millenials. We’ve highlighted many of the key findings of the report below. Check out the nice infographic that Jive put together to highlight some of the data also.

E-Reader sales double in the last 6 months

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According to a Pew Research paper released in late June, sales growth for e-readers has increased while tablets sales have remained basically stagnant (7% of adults in Jan. COMMENTS: Sales for tablets and e-readers will undoubtedly continue grow, especially with the steady decrease in popularity of physical books and newspapers. owned a tablet vs. 8% in May).

5 New B2B Sales and Marketing Strategies

5 New B2B Sales and Marketing. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. New B2B sales and marketing strategies. are required. 5 New B2B Sales & Marketing Strategies. B2B Sales and Marketing leaders should evaluate adopting these 5 new B2B. Pretty.

Creating, Curating and Distributing Content Worth Sharing from #2012AcademicSummit

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Call-center, marketing, sales, social media, third-party teams. There are all kinds of things you can get from this content that isn’t direct sales. The afternoon discussion on The New Content Imperative at Edelman’s 2012 Academic Summit. Speakers. Andy Wiedlin, Chief Revenue Officer  at Buzzfeed. Jack Teuber, Managing Director, Global and US Digital Marketing  for PwC. Rebecca Lieb, DIgital Advertising/Media Analyst  for the Altimeter Group. Moderator. Julia Hood. What kind of stage does something like American Express OPEN set for the Forbes of the world?

Guest post: @tracytilly on blogging as a job recruiter in Syracuse

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Approaching my Vice President of Sales and Marketing about yet another social media outlet was something I thought would be difficult. I was looking to start a company blog after reading about other firms’ successes. Today we have a guest post by Tracy Tillapough, or Tracy Tilly.  Tracy is a Technical Recruiter at Professionals Incorporated in Syracuse, NY and a Job Coach Consultant. She’s passionate about helping people find their next best career through providing job search advice culled from my 4+ years working as a recruiter. We blog for many reasons.

HubSpot Launches New Marketing Grader Tool

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Are my marketing efforts generating enough leads and sales? HubSpot added a new tool to its Grader suite, today. The Marketing Grader – a replacement for HubSpot’s Website Grader tool - analyzes 30+ measures of marketing effectiveness and grades the business on a 1-100 scale. These are all key metrics that HubSpot has been focusing on for years with clients internally. Blogging).

Driving Business Value with Social Marketing: eBook on the Social Funnel

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As part of a 2010 Awareness survey of 300+ brands, 78% of respondents identify and respond to customer service issues; 64% identify individuals looking for their product or services; 38% identify individuals who influence sales of their product/service; 17% identify behaviors associated with people who are likely to buy their product or service. You can’t be there one day and gone the next!

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. All rights reserved.

5 Tips for Selling the Value of Social Media Inside Your Company

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When you’re talking to someone in sales, mention that social media generates leads that will help them reach their quota.  If it’s someone in finance, stress that adding social media marketing will add little to nothing to the budget. For example, perhaps you’ve heard that a competitor closed a big sale with a client who came to them by finding the company’s blog. You’re not alone.

Other Side Group at #SXSW – What is Entrepreneurship? #SXSW

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With decades of finance, media & entertainment experience that target consumer passion points, she links custom content and strategic branding to ignite distribution, sales and awareness. Vanessa has a dynamic 9-year global career reflecting optimal performance in the public and private sector in the area of business development, marketing and sales. Or Are They? Salon C, Hilton.

Another sign that the numbers aren’t enough in social media metrics, you need quality

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The percentage of active fans on this lower than one might expect, but pretty in line with things like sales conversions etc. 5 of the top fifteen are celebrities (mostly singers), 5 or so are TV shows (and 1 PlayStation) and 3 are sports teams. Remember how we’re always preaching that content, numbers, stats can’t always just be – well – content, numbers and stats? 

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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Tags: Customer relations From the Field digital communications Digital media sales channels sales tactics traditional vs new sales

Content Methodology: A Best Practices Report

Content serves as a powerful tool for sales. Sales staff are. industry metrics such as sales and leads, or. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. personas at each stage of their journey through the sales funnel. Content. Methodology: A Best. All rights reserved. Definition II.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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Tags: Customer relations From the Field digital communications Digital media sales channels sales tactics traditional vs new sales

How important is the size of your social network?

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The more people you can reach and engage with, and the closer they are to your target customer, the more possibilities for sales you have at your fingertips. As much as we’d like to say that size doesn’t matter, it really does when it comes to your social network, and directly influences your “reach.&#. Reach ? “Ok, bigger is better then!&#. social media

Strategy, Tactics and Flexibility

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We talk a lot about strategy here, but it’s important to think about the fact that strategy is really nothing if you don’t know how to implement it correctly.  We were working with someone a while back, an incredibly bright design firm, degrees (and good ones) up the wazoo, the smarts when you walked in that door were ridiculous.  Their problem?  They strategized, that’s it. 

Fall Trends: Location, Mobile and Group-buying

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Be sure to consider the impact your deal will have on sales and your bottom line before you agree to a promotion. Fall has officially begun, and we’ve already put the flip flops in storage and broken out the boots. With the end of summer comes the feeling that you need a fresh start; a kick-off to the new season. Location, location, location. You’ve been fighting it. We know.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

percent, was lead conversions and sales. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. While leads and sales were deemed the most. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. Introduction II.

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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NOTE: On June 1st we’ll be posting a free downloadable copy of our new book Digital Activism Decoded and on July 1st the paper version will go on sale at Image via Wikipedia. For the next two months we’ll be posting brief excerpts from all the chapters in the book. To learn more, visit our book page. Related articles by Zemanta.

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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NOTE: On June 1st we’ll be posting a free downloadable copy of our new book Digital Activism Decoded and on July 1st the paper version will go on sale at Image via Wikipedia. For the next two months we’ll be posting brief excerpts from all the chapters in the book. To learn more, visit our book page. Related articles by Zemanta.

Brain Zap: Blog comments, Social media and wine, and Top 5

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You work hard at putting together a thought or position, flesh it out, find an engaging photo or video to help enhance your point and then publish it to the world…… The Ultimate Pairing: How to Leverage Social Media to Increase (Wine) Sales (The Buzz Bin, 4 August )  Imagine how the average wine drinking Joe feels. Time for some more brain juice to get you going… Are Blog Comments Dead? He just wants a nice spicy red to go with his hanger steak, and everywhere he turns, there is a different piece of advice, and in every wine shop, a thousand bottles to choose from.

5 Essential Elements to Include in Every Sales Pitch


Effectively closing sales is the bread and butter of your business. According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business. First and foremost, ditch the the “sales pitch.”

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Definitive Guide to Planning a New Content Initiative

just seeding a piece of fluff to appease our sales team? Engage your sales and/or support teams to get a pulse on. The overall marketing goal is clearly to drive online video sales. increased leads and sales in the long run. sales/support discussions, and regular conversations with customers, your content focus. Why not get your sales and support. target.

July is Sales Leadership Month

Your Sales Management Guru

July is Sales Leadership Month. As a sales leader you must always have a vision and action plans for a rolling six months, this is why July is the perfect month for anyone that has sales management responsibility—so why not name it Sales Leadership Month !  Ok, it is not an act of government and it is only Acumen’s opinion, but let’s explore why I feel that way.

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Emotional Sales Leadership

Your Sales Management Guru

Emotional Sales Leadership. I was recently interviewed on a podcast based in Europe around the topic of the importance of emotional leadership. In retrospect based upon the podcast I came away with even a stronger opinion on the topic of generating the right level of emotion-that is positive emotion into the sales team. HINT: Run an annual sales trip contest.

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Please Don’t Let Your Sales Reps Nurture Leads

The Point

Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. Perhaps I was an SQL (Sales Qualified Lead) at one point in the conversation, but no longer. I’m also a perfect candidate for lead nurturing. And secondly, and more critically, these kinds of “touching base” phone calls are the worst possible use of a sales rep’s time. But no.

31 Tips for Improving Sales and Marketing Lead Generation Alignment

B2B Lead Generation Blog

Tweet More often than not, there seems to be a disconnect between Marketing and Sales. How does your sales team perceive the leads Marketing produces? The second thing I would ask is, when was the last time you talked with your sales team? Consider having short huddles daily and weekly between the marketing and sales team members. Be honest. The say leads, what leads?

Study: How Much of Your Content Marketing Is Effective?

for 2015 our goal is to make content for the whole sales funnel, including white papers, e-books, webinars, case studies, and. In 2014, many brands learned that a sales pitch doesn’t. Copyright © 2015 Contently. All rights reserved. By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers.

Industrial Content Marketing Boosts Sales for Distributors

Industrial Marketing Today

My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. Most distributors define their problem as “lack of sales.” Content Marketing Industrial content marketing Industrial Marketing Industrial salesThat should come as no surprise. This is only a content summary.

Changing Your Sales Mindset


Unfortunately, most sales professionals focus primarily on learning sales techniques. Adopting a better sales mindset might be what’s required. With the typical sales mindset, techniques might be even be experienced by prospects as gimmicks. With this sales mindset, you’re going to work every day with an inherently conflict oriented mindset.

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Sales Management & Discipline

Your Sales Management Guru

Sales Management and Discipline. received a call from a former client that was concerned about the status of their sales team and VP of Sales-it seems that their revenue was off more than $2M over the previous year and below their growth goal! After that conversation I next interviewed the VP of Sales.   The VP of Sales and President failed on one major tenet of sales leadership; they forgot about the need for discipline. Development of a Sales Plan for the new year with quarterly objections/goals. Need more sales management resources?

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Sales Leadership: Why Winners Win!

Your Sales Management Guru

Sales Leadership Thoughts:  Why Winners Win! Salespeople must be trained on the emotional elements of success at the same level that they are trained in pure sales skills training. My blog on Creating Intensity is also focused on the emotional aspects of sales leadership and sales team performance. Need more sales management resources? Feel the fear-do it anyway!

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Staffing and Launching Your Content Marketing Program

before they went on sale? ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. from coaches, entrepreneurs, sales heads, or, heck, even. All rights reserved. So was I.

To Manage Sales You Must Manage Sales Leads


“Why,” I was asked, “must you manage sales leads in order to manage sales? Sales lead management is a marketing function, isn’t it?”. It was with a slight hesitation that the sales manager added the second sentence about sales lead management being a marketing function. The responsibility for addressing prospects’ needs remains a major part of the sales job.