Call-center, marketing, sales, social media, third-party teams. There are all kinds of things you can get from this content that isn’t direct sales. The afternoon discussion on The New Content Imperative at Edelman’s 2012 Academic Summit. Speakers. Andy Wiedlin, Chief Revenue Officer  at Buzzfeed. Jack Teuber, Managing Director, Global and US Digital Marketing  for PwC. Rebecca Lieb, DIgital Advertising/Media Analyst  for the Altimeter Group. Moderator. Julia Hood. What kind of stage does something like American Express OPEN set for the Forbes of the world? MORE >>

Bob Sutton put it well in “ Strategy is for Amateurs, Logistics are for Professionals &# ( 13 July 2010, Works Matters): “My colleague Jeff Pfeffer and I have argued for years that implementation, not strategy, is what usually separates winners from losers in most industries, and generally explains the difference between success and failure in most organizational change efforts, sales campaigns and so on.  We talk a lot about strategy here, but it’s important to think about the fact that strategy is really nothing if you don’t know how to implement it correctly.  MORE >>

Are my marketing efforts generating enough leads and sales? HubSpot added a new tool to its Grader suite, today. The Marketing Grader – a replacement for HubSpot’s Website Grader tool - analyzes 30+ measures of marketing effectiveness and grades the business on a 1-100 scale. These are all key metrics that HubSpot has been focusing on for years with clients internally. The goal of the Marketing Grader is to help companies answer the following questions: Is my marketing more or less effective than my competition? Competitive Benchmarking). Lead Generation). Mobile Marketing). MORE >>

With decades of finance, media & entertainment experience that target consumer passion points, she links custom content and strategic branding to ignite distribution, sales and awareness. She created Wealth Living and Giving, a Philanthropic Platform that included a donor advised fund and award winning custom publication that produced 400 integrated sales channels including accounting firms, international money center banks and community foundations nationwide. I’ll be speaking at SXSW this year, please come say hello! PANEL: Everybody’s a Bloody Entrepreneur! MORE >>

As part of a 2010 Awareness survey of 300+ brands, 78% of respondents identify and respond to customer service issues; 64% identify individuals looking for their product or services; 38% identify individuals who influence sales of their product/service; 17% identify behaviors associated with people who are likely to buy their product or service. The use of social media as a key marketing strategy is definitively on the top of the agenda for many business executives nowadays. What’s important here is how consistent you are with engaging in a social media channel. MORE >>