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How Marketers Are Using Social Media to Grow

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How long does it take for social media to improve sales? 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. Social Media Marketing is becoming the hottest topic on how businesses across the country are personally connecting with their consumers. So how often is social media marketing being used in 2011? Related articles.

Social Media ROI [Video]

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Transcript: Social Media’s ROI is real and measureable at every stage of the sales funnel. o Example: • BlendTec’s “Will It Blend” video series led to a 650% increase in visitors to BlendTec.com and a 500% increase in blender sales. This is a great little video by Ignite Social Media on the ROI of social media. Transcript (Courtesy of Ignite Social Media).

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78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success

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62% of executives cite the potential to achieve “better customer loyalty and service levels&# and 57% anticipate “increased revenue or sales&# as a result of implementing a Social Business strategy. Jive Software came out with the results of study yesterday of 902 US-based knowledge workers that indicated that social business is a top executive strategic imperative, and, as you can imagine, amongst millenials. We’ve highlighted many of the key findings of the report below. Check out the nice infographic that Jive put together to highlight some of the data also.

E-Reader sales double in the last 6 months

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According to a Pew Research paper released in late June, sales growth for e-readers has increased while tablets sales have remained basically stagnant (7% of adults in Jan. COMMENTS: Sales for tablets and e-readers will undoubtedly continue grow, especially with the steady decrease in popularity of physical books and newspapers. owned a tablet vs. 8% in May).

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Creating, Curating and Distributing Content Worth Sharing from #2012AcademicSummit

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Call-center, marketing, sales, social media, third-party teams. There are all kinds of things you can get from this content that isn’t direct sales. The afternoon discussion on The New Content Imperative at Edelman’s 2012 Academic Summit. Speakers. Andy Wiedlin, Chief Revenue Officer at Buzzfeed. Jack Teuber, Managing Director, Global and US Digital Marketing for PwC. Rebecca Lieb, DIgital Advertising/Media Analyst for the Altimeter Group. Moderator. Julia Hood. What kind of stage does something like American Express OPEN set for the Forbes of the world?

HubSpot Launches New Marketing Grader Tool

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Are my marketing efforts generating enough leads and sales? HubSpot added a new tool to its Grader suite, today. The Marketing Grader – a replacement for HubSpot’s Website Grader tool - analyzes 30+ measures of marketing effectiveness and grades the business on a 1-100 scale. These are all key metrics that HubSpot has been focusing on for years with clients internally. Blogging).

Driving Business Value with Social Marketing: eBook on the Social Funnel

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As part of a 2010 Awareness survey of 300+ brands, 78% of respondents identify and respond to customer service issues; 64% identify individuals looking for their product or services; 38% identify individuals who influence sales of their product/service; 17% identify behaviors associated with people who are likely to buy their product or service. You can’t be there one day and gone the next!

Other Side Group at #SXSW – What is Entrepreneurship? #SXSW

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With decades of finance, media & entertainment experience that target consumer passion points, she links custom content and strategic branding to ignite distribution, sales and awareness. Vanessa has a dynamic 9-year global career reflecting optimal performance in the public and private sector in the area of business development, marketing and sales. Or Are They? Salon C, Hilton.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Another sign that the numbers aren’t enough in social media metrics, you need quality

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The percentage of active fans on this lower than one might expect, but pretty in line with things like sales conversions etc. Remember how we’re always preaching that content, numbers, stats can’t always just be – well – content, numbers and stats? They also need to be valuable content, numbers and stats if they’re going to be any worth to you. Related articles.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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Tags: Customer relations From the Field digital communications Digital media sales channels sales tactics traditional vs new sales

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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Tags: Customer relations From the Field digital communications Digital media sales channels sales tactics traditional vs new sales

How important is the size of your social network?

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The more people you can reach and engage with, and the closer they are to your target customer, the more possibilities for sales you have at your fingertips. As much as we’d like to say that size doesn’t matter, it really does when it comes to your social network, and directly influences your “reach.&#. Reach ? “Ok, bigger is better then!&#. social media

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact. CEO, CFO, and VP of Sales/Marketing.

Strategy, Tactics and Flexibility

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We talk a lot about strategy here, but it’s important to think about the fact that strategy is really nothing if you don’t know how to implement it correctly. We were working with someone a while back, an incredibly bright design firm, degrees (and good ones) up the wazoo, the smarts when you walked in that door were ridiculous. Their problem? They strategized, that’s it.

Fall Trends: Location, Mobile and Group-buying

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Be sure to consider the impact your deal will have on sales and your bottom line before you agree to a promotion. Fall has officially begun, and we’ve already put the flip flops in storage and broken out the boots. With the end of summer comes the feeling that you need a fresh start; a kick-off to the new season. Location, location, location. You’ve been fighting it. We know.

5 Tips for Selling the Value of Social Media Inside Your Company

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When you’re talking to someone in sales, mention that social media generates leads that will help them reach their quota. For example, perhaps you’ve heard that a competitor closed a big sale with a client who came to them by finding the company’s blog. Find her on Twitter and LinkedIn. You’re not alone. How many of these objections sound familiar? We can’t let that happen.&#.

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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NOTE: On June 1st we’ll be posting a free downloadable copy of our new book Digital Activism Decoded and on July 1st the paper version will go on sale at Amazon.com. Image via Wikipedia. For the next two months we’ll be posting brief excerpts from all the chapters in the book. To learn more, visit our book page. Related articles by Zemanta. nytimes.com).

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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NOTE: On June 1st we’ll be posting a free downloadable copy of our new book Digital Activism Decoded and on July 1st the paper version will go on sale at Amazon.com. Image via Wikipedia. For the next two months we’ll be posting brief excerpts from all the chapters in the book. To learn more, visit our book page. Related articles by Zemanta. nytimes.com).

Guest post: @tracytilly on blogging as a job recruiter in Syracuse

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Approaching my Vice President of Sales and Marketing about yet another social media outlet was something I thought would be difficult. Today we have a guest post by Tracy Tillapough, or Tracy Tilly. Tracy is a Technical Recruiter at Professionals Incorporated in Syracuse, NY and a Job Coach Consultant. She’s passionate about helping people find their next best career through providing job search advice culled from my 4+ years working as a recruiter. Tracy manages Professionals Incorporate , the agenciy’s blog, geared toward job seekers. We blog for many reasons.

Brain Zap: Blog comments, Social media and wine, and Top 5

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You work hard at putting together a thought or position, flesh it out, find an engaging photo or video to help enhance your point and then publish it to the world…… The Ultimate Pairing: How to Leverage Social Media to Increase (Wine) Sales (The Buzz Bin, 4 August ) Imagine how the average wine drinking Joe feels. Time for some more brain juice to get you going… Are Blog Comments Dead? It’s a completely understandable feeling. What’s a vino lover to do? Related articles by Zemanta.

[VIDEO] How to Structure a Successful Sales Team

DiscoverOrg

We’ve built required fields and automation of data transfer in SFDC (ie surveys that auto populate the key data, call sheets that tie data to opportunity & account, sales handoff that ties data to account for CSM, etc). Want to Build a Sales Engine? Does this problem sound familiar? I hear this time and time again, and it’s a mistake we made personally too. Specialization.

More Sales Less Time

Your Sales Management Guru

More Sales/Less Time. -A If want to exceed your sales goals this year-read this book…. Jill Konrath has written three other sales related books and now she hits the mark again with More Sales/Less Time published by Penguin books. In this book, Jill shares a highly personal story, sharing a lot of research that ends up providing every executive, sales manager and certainly all salespeople a formula to increase productivity. Everyone in sales will buy into her story, her attempts to increase productivity, her failures, this makes her “result” all the more real.

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The 4 Levels of Sales Intelligence

Your Sales Management Guru

The Four Levels of Sales Intelligence. By Jeb Blount, Author of Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal. Ultra-high sales performers possess four types of intelligence that are tightly intertwined, each connecting, affecting, and amplifying the others. Ultra-high sales performers are smart people.

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July is Sales Leadership Month

Your Sales Management Guru

July is Sales Leadership Month. As a sales leader you must always have a vision and action plans for a rolling six months, this is why July is the perfect month for anyone that has sales management responsibility—so why not name it Sales Leadership Month ! Based upon your Sales Plan where are you against your quota? Need more sales management resources?

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Sales Management End of Year Checklist

Your Sales Management Guru

Sales Management End of Year Checklist. . Depending upon the person and the conditions in their sales organization each article may or may not be pertinent. I decided to start with a Sales Management End of Year Checklist. If you have other ideas or suggestions please comment within the blog so that all of our readers can benefit. ? Evaluate your sales team.

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Which Comes First: Lead Nurturing or Inside Sales?

The Point

For a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing. It’s when a prospect first expresses interest that nurturing can help highlight hot leads, filter out the junk, and increase the rate at leads engage with sales.

7 Storytelling Tips for Sales Teams

Type A Communications

October 25, 2016 by Carla Johnson The biggest beef I hear from sales teams or sales-driven organizations is that they can’t get people to pay attention, make decisions or quit. Sales Storytelling Carla Johnson sales storytelling Type A Communicationsread more.

5 Prospecting Strategies for Obtaining Sales Context

Sales Prospecting Perspectives

Sales Context is an important part of any conversation, as it directly correlates to the potential of a sale. With 54% of sales reps not making quota this year according to SiriusDecisions, it’s imperative that you teach your team to make the most of Sales Context, the information that can influence a sale. Sales Prospecting Call Strategy B2B Sales Success

How to Create the Three Parts for Any Sales Funnel

Webbiquity

What is a Sales Funnel? Sales funnels are everywhere. This is the power of a sales funnel that’s ultimately designed to get sales. Sales funnels today are processes that mostly occur online, with the ultimate objective of driving sales. Sales funnel are frequently intricate, however. Guest post by Katrina Manning. The Three Parts.

Please Don’t Let Your Sales Reps Nurture Leads

The Point

Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. Perhaps I was an SQL (Sales Qualified Lead) at one point in the conversation, but no longer. Instead, what passes for lead nurturing at this particular company is a monthly phone call from the same sales rep, delivered by voicemail, along the lines of the following: “Hi Howard.

3 Important Sales Trends & Predictions for 2015

Sales Prospecting Perspectives

Here are three trends I see in the sales world, paired with predictions on where those trends will take us. B2B sales and marketing leaders will need to decide whether they’re going to invest in content creation as a way to make noise or as a way to add value for customers. Sales folks can’t keep up with all of today’s promising new tools. TREND #1: Content Fatigue / Focus.

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5 Essential Elements to Include in Every Sales Pitch

Webbiquity

Effectively closing sales is the bread and butter of your business. According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business. First and foremost, ditch the the “sales pitch.”

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5 Steps to Successfully Build Your Company's Sales Development Efforts

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Who is responsible for qualifying inbound marketing leads and identifying new, short-term sales opportunties for senior sales executives in your company? Assuming you have sales stages to begin with, which will your SDRs be responsible for? Do the math.

Slammed! Sales Management Book Camp

Your Sales Management Guru

The New Sales Manager Boot Camp. We have too much to do, we don’t have time to build a sales organization. I am frustrated with my sales team, do I have the right team? I have a problem growing sales profitably. I am unsure what metrics to use to measure sales effectiveness. Sales Management Boot Camp maybe for you. For the New Sales Manager.

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New Outbound Prospecting Insights for Your Sales Development Team

Sales Prospecting Perspectives

Are you a B2B inside sales or sales development representative looking for a benchmark against which to measure your sales prospecting strategies? Are you a team lead or manager hoping to see where your team stands on the outbound sales spectrum? If so, The Outbound Index™ is a must-read for you as you prepare your B2B sales prospecting strategies for 2015.

3 Reasons Video is a Phenomenal Sales Tool [Infographic]

Vidyard

It was only yesterday that we shared 11 of our favorite free sales tools so it seems timely that today we’re diving into one of the tools with the greatest potential for you to stand out and drive results with your sales outreach. Using video in sales emails has boosted open-to-reply rates by 8x ( Click-to-tweet! ). Blog Field Sales Inside Sales Sales Leadership

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The B2B Value Sale is Actually Three Distinct Sales

Avitage

Companies trying to execute a B2B solution or value sale must overcome selling problems that start at the prospecting stage and persist to the end. Symptoms include too few quality additions to the sales pipeline, protracted and lengthening sales cycles, and low win rates. But even with active buyers there are opportunities for B2B sales professionals to up their game.