A Leap-Day Special
B2B Memes
FEBRUARY 28, 2012
This is just a one day sale, more or less, so if you’re tempted, don’t wait. Managing one-day sales, it appears, can be a bit tricky. I don’t anticipate another discount for some time.
B2B Memes
FEBRUARY 28, 2012
This is just a one day sale, more or less, so if you’re tempted, don’t wait. Managing one-day sales, it appears, can be a bit tricky. I don’t anticipate another discount for some time.
B2B Memes
SEPTEMBER 29, 2011
In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”.
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B2B Memes
JUNE 13, 2011
Sales is a profit center , editorial is a cost center. The old “profit centers,” advertising sales and subscriptions, aren’t very good at the conversion process anymore. They love it when their sales force sells editorial in general; they hate it when they sell editorial in particular. They’re pretty good at that.
B2B Memes
OCTOBER 19, 2010
Does being involved in the business side of a media enterprise mean being involved in sales? And does breaking down the sacred wall between editorial and sales mean that editorial must be tainted? (Note: By the term editor I mean any journalist, whether writer, reporter, or editor.)
B2B Memes
JUNE 21, 2010
The reason for this, he said, is that “his magazines are most often the first point of contact leading to the sale of all the other services he is now selling.”. On the other is pure content marketing, where the money is entirely in sales of products and services. It’s trendy for content marketers to say that we’re all publishers.
B2B Memes
MAY 6, 2011
In my days overseeing a large editorial group for a B2B publisher, my counterpart in sales was fond of telling me that advertisers found our editors arrogant. They are as nice as anyone else, but if they do their jobs right, they will often rub people the wrong way. They weren’t, and he knew it. If you don’t believe me, ask Zappos.com.
B2B Memes
OCTOBER 9, 2012
This, I take it, is what Digital First Media CEO John Paton, much criticized of late , is getting at when he said that his “digital first strategy is centered on the cost-effective creation of content and sales and not the legacy modes of production.”.
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