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Act-On

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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

Act-On

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. From this challenge, sales enablement was born. As a result, B2B companies are investing heavily in sales enablement tools.

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Sales and Marketing Alignment: Why it Matters

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Marketing and sales teams are famously frenemies. Sales and marketing alignment is no small task, but it’s not a mystery. Sales only cares about hitting targets, by any means necessary.”). Sales and marketing alignment isn’t easy, but it’s one of the most efficient ways to improve your business.

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Integrate Sales and Marketing Software to Streamline Processes

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Technology can’t solve every problem between sales and marketing. But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Use software as a tool to align sales and marketing departments. That only increases tension, not alignment.

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6 Steps Toward Sales and Marketing Alignment

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Businesses can not afford sales and marketing not working together. Here are six steps toward achieving sales and marketing alignment.

Marketing 101
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How Marketing Operations Can Align with Sales (and Why)

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Learn why marketing operations and sales alignment is crucial to achieving your company's goals and improving ROI, and a few ways that you can ensure both these teams are collaborating, staying in sync and taking the steps needed to drive company growth and see results.

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Get it in Writing: The Benefits of a Sales and Marketing SLA

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Find out the risks and rewards of a sales and marketing service level agreement (SLA), and find out how to create an SLA of your own using our free template.

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PGA of America – Personalizing Buyer Journeys to Boost Sales

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In this video, PGA of America shares its inspiring story using Act-On to achieve record-breaking ticket sales 10 months before the PGA Championship.