Page 101 of 214 Previous | Next 
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 19, 2011
    [Sales] Can Barnes and Noble engage Borders customers?
    Barnes and Noble recently acquired the customer list from Borders in the sale of assets last week at bankruptcy court. There’s no heavy-handed product promotion or push to close a sale. The federal bankruptcy court approved this sale. Image by markhillary via Flickr. ”  And that was back in January 2011. The subject.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Sales] 5 Steps for Creating Successful Lead Nurturing Campaigns
    Offer Something of Value First, Not a Sales Pitch. You need to nurture them through the sales funnel first to make them readier to buy. So now you know you should be sending content first, not sales quotes. Your business has a typical sales cycle, and so should your lead nurturing campaigns. Connect with HubSpot
  • SAZBEAN  |  THURSDAY, MAY 3, 2012
    [Sales] Social Media in Business – A Historical Perspective – Future of Publishing
    The customers frequently upload it to social media, which creates more sales. In 1998, Ramon De Leon’s Domino’s franchise started using AIM to communicate with customers, which De Leon says was social media “before the word even existed.” Now, De Leon creates video content for customers of their product, their pizza, being made and delivered.
  • BLOG MY CALLS  |  THURSDAY, APRIL 23, 2015
    [Sales] 3 Advantages of Call-Only AdWords Campaigns
    The organization of these ads enhances the likelihood of receiving a call and closing a sale. 2. This allows prospects to connect with your business and significantly shortens the sales funnel. Taking advantage of Conversation Analytics can also support the sales process that is tied to your ad campaigns. 3. Direct Phone Calls.
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 27, 2011
    [Sales] How To Optimize Your B2B White Papers For Google
    If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. So how do you get your stuff noticed?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 28, 2011
    [Sales] How to Get Through Gatekeepers When Cold Calling.
    gatekeepers hold their positions at companies because they are very good at their job – a side from overseeing all aspects of general office coordination, they know exactly how to monitor and manage inquiries from sales professionals like us. asked them, “What was your biggest challenge this week when making your dials?”
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 11, 2010
    [Sales] How Much B2B Content is Enough?
    Also keep in mind that your content is largely taking the place of the interactions your sales reps would normally be having with prospects. At last week's MarketingProfs B2B Forum in Boston, Michele and I hosted a content marketing roundtable. One participant asked how her company can determine when it has produced enough content.
  • FATHOM  |  MONDAY, JUNE 9, 2014
    [Sales] Why All Marketing Is Digital Marketing
    Increase sales transactions. (35%). The point being that if a marketer in the Wanamaker period said she wanted to increase lead generation, traffic volume, visitor engagement and sales transactions, you would nod up and down and think, “I get that.” What, are you crazy, Paul? Maybe I am, but hear me out. All the time.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 2, 2012
    [Sales] Bad Advertising Advice: Go Where Your Audience Is
    Media sales representatives perpetuate the problem, comparing reach to their competitors. It sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive. This advice leaves B2B marketers looking at what their audience does.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 17, 2012
    [Sales] The Impact of Online Video on Customer Support [CHART]
    Sign Up now for Chart of the Week  to get a sales and marketing performance snapshot in your inbox every week! by Andrew Stivelman | Tweet this In November, I asked what now appears to have been a rhetorical question:   Is YouTube replacing the Printed Manual? What better proof could there be? 
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Sales] What Investors Expect From Modern Marketing Executives
    VCs want a detailed breakdown of your marketing funnel, and they want to see that you are working well with your counterpart in Sales. “I always look at the handoff between Marketing and Sales. What are your expectations around Marketing, your expectations around Sales, and do you have alignment around that?
  • LOOPFUSE  |  TUESDAY, NOVEMBER 2, 2010
    [Sales] How To Job Hunt Like a Spy (Part 3)
    Last week, we added Taking Your Website to the Next Level to the Sales & Marketing Best Practices exchange.  Since there is a lot of very useful information in this article, I thought I would share some highlights.  Your “brand” is your company’s identity (company name, logo, slogan, etc.) Best Practices Recommendations: Practice.
  • MI6 MARKETING AGENCY  |  SATURDAY, APRIL 2, 2011
    [Sales] B2B Marketing Framework
    In the past sales people were the providers of information to customers. They were the primary conduit that customers relied upon for industry updates, new product introductions and updates on how to benefit more from the sales persons company’s products. Foundation for B2B Marketing. What is a framework? To manage a project.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Sales] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    Content will be more tied into sales starting at the very beginning of the creation process,  says Farnsworth. “Before Content marketers are discovering that digital assets designed specifically for those topics are rocket fuel for driving inbound sales leads.”. By NewsCred Contributors, Kylie Jane Wakefield and Lauren Mangiaforte.
  • INTEGRATED B2B  |  TUESDAY, MAY 6, 2014
    [Sales] New report: B2B buyer behavior online
    Software Advice has released a new report on online B2B buyer behavior , detailing business implications for inside sales professionals in 2014 and beyond. The And for the hungry B2B marketer, there are a few pointers worth noticing. Who would have thought? The post New report: B2B buyer behavior online appeared first on IntegratedB2B.
  • BIZNOLOGY  |  FRIDAY, MAY 2, 2014
    [Sales] Customer focus in the Digital Age
    One of the discussions we have is around the difference between marketing and sales.  I take care to ensure that they understand that marketers obtain information about customers, competitors, and markets, and focus on delivering value. As an adjunct professor, I get to teach my students about marketing. 
  • VIDYARD  |  FRIDAY, SEPTEMBER 26, 2014
    [Sales] Account-Based Marketing: The Key to B2B Success
    However, no matter how well us marketers do, it seems like sales is never satisfied. The first step to fixing the problem here is to connect with the sales and align on the most valuable accounts for your company. Typically when we think about lead gen, it’s about generating as much quantity as possible. Lead Nurturing.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Sales] A Year in Review: Why 2014 Was HubSpot's Best Year (So Far)
    Surrounded by over 10,000 people at our INBOUND conference, the impact that inbound has had on marketing, sales, and business was undeniable. Our team worked diligently to solve for the customer, successfully launching a CRM , Sidekick Sales Acceleration, and updates to our marketing platform driven entirely by customer feedback.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 2, 2011
    [Sales] How to Find New Customers – our highly acclaimed white paper
    As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. “ Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.&# B2B Demand Generation | How to Find New Customers. How to Find New Customers.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, SEPTEMBER 27, 2010
    [Sales] Wake Up, Boss! Your Salespeople Need Help
    This isn't just about sales. Recently, one of our best sales people went out on maternity leave. We’ve got a great value proposition: high-quality sales leads, pay-per-lead, no contractual term, no up-front investment. Certainly, something has changed in the world of business-to-business sales. know the answer.
  • CRIMSON MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Sales] Jamie Barnett, Netskope CMO: How to Earn Trust and Get Buyer Attention with Thought Leadership
    Buyers may not even know that you exist, and they certainly do not want to hear from your sales people! In the fast paced world of technology marketing, it’s challenging to convince potential buyers to pay attention to you. They do, however, crave information and best practice that can help them to stay on top of their game.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Sales] 5 Ways to Use LinkedIn for B2B Marketing
    According to a study by WebMarketing123 , LinkedIn is the most effective platform for lead generation and sales for B2B marketers. While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. Consider upgrading to a premium account. InMail is useful for numerous reasons.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Sales] 3 Questions You Should Ask About Your Content Marketing Strategy
    The content you create will support all of your sales and marketing efforts. by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? How will I measure success? How do I make the most of my efforts? What purpose does my content serve? Purpose. What problem are we trying to solve?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SATURDAY, OCTOBER 8, 2011
    [Sales] [Free video] Communicating Your Value
    This video is part of a How to Turbo-Charge Your Sales series to launch Entrepreneurial Selling , a new online training program especially for entrepreneurs. I'm part of the faculty, along with some other people whom I highly respect. Got some free time this weekend? Take a look now. It's well worth your time!
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 6, 2014
    [Sales] Pay attention to me: do gimmicks really work in digital marketing?
    What companies need to consider though before aiming for a viral post or video is whether such a thing would really enhance the business reputation or enhance sales. Everyone loves a funny or amazing online tidbit, but it does not always translate to a sale. Creativity in marketing is often the thing that sets businesses apart.
  • PR MEETS MARKETING  |  SUNDAY, APRIL 11, 2010
    [Sales] How much does a fleece jacket cost?
    noticed a wall of fleece zipper jackets on sale. I was shopping at the GAP the other day looking for a cardigan or sweater. Perfect. In typical GAP fashion, there were several different colors available – grey, baby blue, pink, etc. checked the price of the grey one – $15. Nice – just what I’m looking plus inexpensive.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Sales] How to Produce 269 (or more) Content Assets From a Single eBook
    It can be overwhelming to keep up with the quantity of content required to fuel the ever-growing number of distribution channels used to reach target buyers, from blogs to social media to marketing automation and beyond, not to mention content for sales enablement and account management… But it doesn’t have to be so much of a struggle.
  • CRIMSON MARKETING  |  MONDAY, JUNE 17, 2013
    [Sales] 3 Lessons to Improve Customer Loyalty
    But why do sales and marketing still have trouble breaking down their barriers ? As a marketer, the first thing you understand is that you’re not always operating under measurable value and concrete data. So how do you make marketing a little more “operational”? 1.  It’s all about making and keeping promises.  ” 3.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Sales] 7 Conventional Landing Page Design Tactics You Should Still Test
    By including an obviously inferior option that's similar to our desired sale package, we can influence users to make the desired purchase. In a person-to-person sales presentation, this means saving the price for the close or pre-close. What if you, too, are just a simple change away from doubling your sales? No distractions.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 11, 2013
    [Sales] Why Should You Check Out the Fun Show Marketing Made Simple TV?
    And if you sell to top marketing and sales leaders, see below why you should sponsor this show. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. And we’ve had remarkable guests on the show too. Our guests are awesome! 3. YouTube.
  • CLIENT BRIDGE  |  THURSDAY, FEBRUARY 17, 2011
    [Sales] Essentials of Content Marketing
    You're building a case for many sales. Then ask for the sale. Good content marketing is a way to find customers and persuade them to buy in today's economic environment. Every piece of content should be rewarding. That's how it becomes a habitual click-through. Fluff and overselling turns away your audience. Lead by example.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JUNE 6, 2012
    [Sales] Contact Strategies at Work
    There is no lack of holidays—from those as traditional as Christmas all the way down to National Donut Day—that retailers use for the purpose of making a sale. Flash sales, seasonal promotions, and events that occur monthly or weekly all engage customers to make purchases. And you must try the new product; it’s on sale!
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 23, 2010
    [Sales] You’ll find 3 superb white paper on Bto
    You’ll find 3 superb white paper on BtoB sales and marketing at Find New Customers. And they are free. link] #marketing #b2b.
  • VIEWPOINT  |  THURSDAY, AUGUST 22, 2013
    [Sales] Good Reads for B2B Marketing - Are You Achieving High Performance Marketing?
    Online content in the sales and marketing industries is constantly changing. If you have high click-through rates and an abundance of leads being routed to sales, then you’re achieving that right? The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Maybe not.
  • MARKETING INTERACTIONS  |  TUESDAY, JUNE 15, 2010
    [Sales] In B2B Marketing the Sum is Greater than the Parts
    Especially in a complex B2B sale. I see two possible interpretations for this response. BtoB Online published a collection of data charts revealing a variety of input from marketers around lead generation and management. This chart shows how marketers rate the importance of a variety of goals: *Note that column 5 indicates the most important.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 27, 2012
    [Sales] Lead Generation - Stop Throwing Good Money at a Bad Solution
    If you are like most sales and marketing executives these are the circumstances that you face every day. 11% of sales people have a really good understanding of their customers’ buying process. That means by just taking the time to understand how your customers buy - instead of why they buy - you could see sales go up by 38%.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 6, 2012
    [Sales] Interesting Stats on B-to-B Marketers Thoughts on Social Media
    The study drives home some alarming points on how many of us are less than satisfied with the performance of our website, social, search marketing and sales conversion efforts. We all are getting into social media in some fashion. Some more active than others, but how are we doing and what do we think of this new media? So what do you think?
  • THE FORWARD OBSERVER  |  WEDNESDAY, DECEMBER 4, 2013
    [Sales] The 4 Easiest Ways To Get More Email Subscribers For Your B2B Blog
    Artillery B2B Marketing Blog > The Forward Observer Growing your blog''s email subscriber list is the best barometer of success toward increased leads and sales. And once that happends, sales follow. Here are four easy ways to get more subscribers. If B2B companies could only do one marketing activity, it should be blogging.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 16, 2012
    [Sales] Six ways visual content marketing can blow your mind
    Stunning product shots increase sales, even for digital products. By {grow} Community Member Mars Dorian. When I started blogging, I was determined to build a powerful online presence around my personal brand.  I conjured Rambo-like courage and grit. Grrrr. After a year of pure sweat and daily commitment, I was not gaining any traction. It
  • B2B LEAD BLOG  |  FRIDAY, AUGUST 19, 2011
    [Sales] Friday Wrap-Up: This Week in B2B Marketing Tips
    Ways Sales & Marketing Can Bond at Dreamforce Just a handful of days until our team heads west to set up shop at Dreamforce and the buzz around the office is getting louder and louder. Not Metallica loud (check out the last tip in the post), mind you, but
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 21, 2014
    [Sales] Content Marketing: How Will It Affect You in 2014?
    Track Results to sales  - start by nudging readers to some call-to-action to start an engagement and then follow it through to a sale. Content marketing is becoming more of a focus with all of us, and for it to be effective like any other tool, you need to have a plan and strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2012
    [Sales] How One Book Changed My Life
    My blog is literally called “ Completely Free Sales Advice.” After only a few dozen blogs I had around 15 “clients” forming a community around “Completely Free Sales Advice.” This is a special week for a couple of reasons. You want to see a picture? Turns out I was wrong. Every one is taking part.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 21, 2014
    [Sales] Top 8 Reasons You Need to Include Call Analytics in Your Reporting
    Without knowing what drives calls, you can’t attribute sales opportunities and revenue from those calls back to their source. With all of the different marketing technologies available today, it is now possible to capture each and every interaction your company has with each contact associated to a sales opportunity. Call Tracking
  • HUBSPOT  |  MONDAY, JANUARY 16, 2012
    [Sales] Achieving Revenue Disruption Through SMarketing
    One of the biggest trends in business organization for 2012 will be how businesses can better align their sales and marketing organizations. Businesses with mature sales and marketing organizations are seeking ways to improve their efficiency and generate more leads and customers without having to blow up the size of their teams.
  • VIDYARD  |  TUESDAY, FEBRUARY 25, 2014
    [Sales] 5 Steps to a Successful Video Content Audit
    video content audit will keep you organized, effective, and ensure you’re producing videos that support your sales team and all parts of the funnel. As a sales asset? Once both your sales and marketing teams have sorted through your video library, it’s time to focus on the assets you’ll need going forward.
  • LEADER NETWORKS  |  THURSDAY, AUGUST 18, 2011
    [Sales] Designing Metrics for Online Customer Communities
    Look to marketing, product development, customer care, R&D, and of course sales to identify what driven them to succeed, and look for arenas where community has been in clear, demonstrable support. Community managers send reports off to leadership with fingers crossed and a heavy heart because they know the data isn’t truly indicative.
  • MARKETING ACTION  |  TUESDAY, AUGUST 20, 2013
    [Sales] Problem: Leads Fall Out Mid-Funnel. Solution: Nurture Them
    Your top-of-funnel efforts are generating interest, you’re getting inbound traffic and plenty of leads, but too many just stall out in the middle of the funnel and never make it to that engagement with sales. If they can engage with you, often their behavior will tell you when they’re ready to talk to sales. Are they opening emails?
  • PROTEUS B2B MARKETING BLOG  |  MONDAY, JULY 27, 2009
    [Sales] Why Rebranding Often Fails
    As competition heats up and sales start to stagnate, companies often seek to breathe new life into the brand through rebranding. In all too many cases, however, those expensive rebranding efforts fail to yield the desired business results. Here are some of the key reasons why rebranding often fails.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Sales] Walmart Evolves with SoLoMo
    In October of 2012, Walmart said the company expects to meet its $9 billion online sales projection for the fiscal year ending January 2014; while not close to Amazon’s 62 billion in net sales, it is nearly double Walmart's 2011 online sales of $4.9 By its very definition, the phrase “paradigm shift” implies disruption.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Sales] Make Your Marketing Automation Work For You
    Marketing automation increases sales productivity by 14.5% and reduces marketing overhead by 12.2% (Nucleus Research). Marketing automation can align marketing and sales teams with enhanced communication and transparency through integration with CRMs. They can also examine the larger picture such as quarterly sales numbers.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 19, 2011
    [Sales] Content Marketing is a Practice
    Content: After all of the above are defined and integrated, content is developed to execute the strategy which can include the objectives of lead generation, lead nurturing, sales engagement and customer retention and loyalty. I read an article yesterday that stated a few things I'd like to counter about content marketing.  
  • PHOENIX RISING  |  WEDNESDAY, AUGUST 12, 2009
    [Sales] If you Can't Say Something Nice, SHHH, Say Nothing!
      Do you like it when a sales rep starts telling you how bad all the alternatives are except the thing he wants you to buy -  his product.   Especially if that sales rep is really aggressive. So says the wise Thumper. Who's Thumper?      Ah come on, you remember Thumper.    How?
  • B2B LEAD BLOG  |  TUESDAY, AUGUST 14, 2012
    [Sales] 7 lead segmentations to beautify your lead nurture program
    The same is true for your nurture – take the time to build great segments and see the sales flower. Proper segmentation for your lead nurture program is akin to a well-prepared garden bed. And while developing a truly targeted list does require a bit of effort and careful planning, it doesn’t have to be quite as daunting as it seems.
  • B2B LEAD BLOG  |  TUESDAY, AUGUST 14, 2012
    [Sales] 7 lead segmentations to beautify your lead nurture program
    The same is true for your nurture – take the time to build great segments and see the sales flower. Proper segmentation for your lead nurture program is akin to a well-prepared garden bed. And while developing a truly targeted list does require a bit of effort and careful planning, it doesn’t have to be quite as daunting as it seems.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 27, 2013
    [Sales] Small team? Think Big! 5 Strategies for Small Businesses
    Align Sales and Marketing KPIs. Don’t just talk about alignment between sales and marketing – make it happen! There’s only one way that the sales team will ever recognise marketing as true partners – marketing needs to have skin in the game and start speaking the same language. How do you compete? Invest in What You’ve Got.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 21, 2014
    [Sales] 5 Reasons SMBs Should Be Tracking Marketing Spend
    You can turn anyone who answers the phone into a knowledgeable sales professional. For many SMBs, your receptionist, office manager, or whoever is nearest the phone is responsible for converting incoming calls into sales—whether they have sales expertise or not. SMBs have a lot on their plates. You can reach target audiences.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 25, 2010
    [Sales] The clash of the social media know-nothings
    Maybe have never even had a sales job or a college-level marketing class. And I don’t mean new “followers.&#   I mean sales. The know-nothings. You know who I’m talking about right?  Social media “marketers&# who have never practiced marketing.  Enough has been written about that. billion. Every Cash flow.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Sales] How PeopleHR Went From Lead Overload to Record-Setting Revenue
    In fact, they have over 1,000 customers, ranging from small companies to big organizations, But rapid expansion has caused their sales and marketing teams to experience some significant challenges. Since implementing Act-On, PeopleHR has had three months of their highest revenue yet. “We smashed our sales targets,” Sat says.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 7, 2015
    [Sales] Top 5 Content Marketing Trends You Need to Know for 2015
    Trend 4: Skeptics Rule Today’s buyer has heard it all before, and they are wary. A new study by The Economist bears this out; with 71% of business execs saying content from companies turns them off when it seemed more like a sales pitch than providing valuable information. White Papers have become the crack cocaine of email marketing.
  • HUBSPOT  |  FRIDAY, JULY 13, 2012
    [Sales] How to Analyze the Strength of Your Marketing Offers
    When doing this analysis, it’s important to factor in the length of your sales cycle. For example, if your sales cycle is a month long, wait about 2-3 months to pull the customer numbers. Moreover, it can also impact the bottom line for Sales. About the Offer Analysis. The Data You Need. About the Analysis. So leverage it!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [Sales] 5 Importants Tips You'll Need To Be Successful At Cold Calling
    Scrub your lists - It's wonderful to have a list to call on, unfortunately if you are not taking the time to scrub off customers, prospects currently engaged with sales reps and leads with incomplete or inaccurate information- then your reps are going to make a ton of unnecessary dials. Be prepared - Otherwise known as pre-call planning.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, MARCH 24, 2010
    [Sales] B2B Marketing University: See you in Palo Alto on April 7th…
    The impetus for B2B marketers to generate leads, drive sales and support customer lifetime value has never been stronger. Are you a B2B marketer that is responsible for lead generation? This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 10, 2014
    [Sales] Do you know how fast to move with your agile marketing?
    For example, think about a change where you want your phone sales reps to choose different scripts for different kinds of customers. Or suppose you were making it optional as to when sales reps started using the new scripts–then they would be free to adopt (or not), so the change can be made any time. Free to Adopt.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 7, 2011
    [Sales] LeadLife Bundles Services with Marketing Automation
    The scope of the new product includes typical marketing automation functions: campaigns, email, landing pages and forms, lead scoring, behavior tracking, CRM integration, sales alerts, segmentation, and reporting. LeadLife released a completely rebuild version of its marketing automation system last month. Back to LeadLife.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JULY 7, 2011
    [Sales] Reinventing Marketing at GE
    Sales force effectiveness. They have to speak product language with R&D and customer language to the sales force. During crisis (like the recent economic downturn), marketing can help bridge the gap between businesses and help them have an integrated view of distribution, pricing, sales, and more. Marketing as a Function.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Sales] Being Pretty Isn’t Enough for Social Media Marketing
    To become a channel of primary, secondary, and tertiary influence that result in your members sharing your content on their walls, resulting on an organic growth, ultimately snowballing into massive conversions and stellar online sales. Image via Wikipedia. Online, you’re never the lone beauty in the hotel lounge.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JUNE 26, 2013
    [Sales] [Video] 4 Tips to Avoid Pure Price Competition
    Here are 4 tips to help you overcome price competition in sales. 1. The moment Karen walked into my office, I knew something was wrong. "I might as well be selling wastebaskets," she said. "No matter how much I try, customers just don''t care about the differences between our system and the others. It''s just pure price competition.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 19, 2010
    [Sales] How to become a Google whore
    This week I wrote about my struggles to balance the time needed for SEO with the organic attention I might get through the social web. Through the encouragement of others, I’ve decided I need to get on board with SEO and aggressively populate my posts with key words to drive hoards of people to my blog. Share this on Facebook. Digg this!
  • CLIENT BRIDGE  |  THURSDAY, FEBRUARY 7, 2013
    [Sales] Social Media Trends for 2013
    Visual as a Social Media Weapon of Mass Destruction" Pinterest has quickly become a serious traffic source and sales referer for online stores. On his blog, Jeff Bullas has a list of six social media trends to keep an eye on in 2013 to ensure your marketing and communication is effective. In 2013, we will see more content marketing tools.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Sales] Your Guide to Email Design
    In this guide, we cover the dos and don’ts of email design for commonly sent emails including email newsletters, sales emails, welcome emails and event/invitation emails. Sale email. Every business hosts a sale or a promotion at some point, and email is a great way to spread the word. How many colors should you use? Fonts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Sales] Social Media ROI – You’re looking in the wrong place
    ” In other words, the power to deputize all of your employees for marketing, sales, and service can change the way you sell.  I reported on an example of this in a post a few weeks ago about using social scoring measures to assess the “Internet impact” of employees. It just makes so much sense. The real ROI of social media.
  • SYNECORE  |  MONDAY, JANUARY 21, 2013
    [Sales] 3 Performance Management Techniques for Digital Marketers
    This could be members of a company’s sales or account team, CSRs, or strategic partners such as affiliates or distributors. Integrated digital marketers (IDMs) rely heavily on data analytics to track campaign performance over website, social, and mobile channels. In other words, they keep their EAR to the ground. Follow @chrshorton.
  • LOOPFUSE  |  FRIDAY, JULY 27, 2012
    [Sales] Better Value, Easier to Use Marketing Automation
    Our goal is (and always has been) to better align sales and marketing activities leading to more customers and more revenue for our customers.  We hear this over and over from our customers and prospects about why they chose us or why they are looking at us as their marketing automation and lead management choice. 
  • MARKETING INTERACTIONS  |  FRIDAY, FEBRUARY 25, 2011
    [Sales] Nurturing isn't Limited to Your Database
    Somehow, that definition has translated for most B2B companies to be more like: Lead nurturing is the process of building a relationship over time that marketing controls with prospects in their database while tracking their behavior to determine when they're ready for a sales conversation. This last version works. Yes, it is.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Sales] Let’s Get Personal: Customizing the Call Experience for the Consumer
    Personalizing emails can improve click-through and conversion rates, targeted nurturing can increase the number of sales opportunities, and personalized web experiences can generate more revenue. 35% of Amazon’s product sales result from their recommendation engine ( VentureBeat ). Marketing has become extremely personal.
  • INBLURBS  |  TUESDAY, OCTOBER 16, 2012
    [Sales] The Debate Results: Will Technology Kill the Call Center?
    Her professional experience spans journalism, sales, advertising and SEO marketing. Last month, I told you about an upcoming online debate called: “Will Technology Kill the Call Center?” and Etech Global Services. The group talked about trends in customer contact channel utilization, technology and the future call center.
  • BIZNOLOGY  |  FRIDAY, MAY 11, 2012
    [Sales] Internet Industry Diversions Slow the Pace of Your Progress
    AOL is “rumored” to have Engadget and TechCrunch for sale – Really? Unless, of course, you are the handful of people who will make some serious cash in a sale of either one but you aren’t, so who cares?). Photo credit: Wikipedia. Most of what passes as news these days is C-R-A-P. I You know why? Face it.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 12, 2011
    [Sales] Three Dangerous B2B Social Media Mistakes
    Social media should be integrated across your entire business – not only with marketing – but customer service, sales, and product development. Social media is more effective when you’re not making mistakes. Mistakes are costly. The best case scenario is you get nervous because management is breathing down your neck for bottom line results.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 24, 2011
    [Sales] Leveraging the “Virtuous Cycle” to Drive Outsized Revenue Performance
    by Phil Fernandez Just this past week I heard an NPR/MarketWatch piece on how the nation’s surprisingly robust retail sales data were causing economists to believe that the much hoped for “virtuous cycle” was finally starting to kick in. Pretty soon, everyone in sales is getting better (more “ready to buy”) leads from marketing. 
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Sales] Ad Retargeting: It’s About Context, Relevance & Value
    Only now are businesses and marketers beginning to fully recognize the wide applicability of ad retargeting to virtually every stage of the buying cycle – from increasing brand awareness, to influencing purchase decision and optimizing sales conversion. But how does ad retargeting work? That all sounds good in theory, but what’s the reality?
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Sales] Three Views On The Future Of The CMO
    The Collaborative Strategist Did we really need the marketing automation software industry to be born to realize how important it is for marketing to be in lock step alignment with sales? Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Technology Transcendence For kids today, technology is omnipresent.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 29, 2011
    [Sales] Iron Mountain Cost Savings Advisor Interactive White Paper
    The Alinean powered Interactive White Paper campaign produced more qualified leads, better opportunities and shorter sales cycles than traditional white paper campaigns. You can try the Interactive White Paper for yourself by clicking here.
  • WEBBIQUITY  |  MONDAY, JULY 1, 2013
    [Sales] 5 Top Online Marketing Trends for the Rest of 2013
    Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Guest post by Alice Jenkins of How2become. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 1, 2012
    [Sales] How Many More Leads Do App Users Generate? [CHART]
    Sign Up now for Chart of the Week  to get a sales and marketing performance snapshot in your inbox every week! Not surprisingly, we found that Eloqua customers who use apps as part of their marketing experience a substantial increase in monthly form submissions over their peers who are not yet using apps.  Why is this?  Generating
  • GREAT B2B MARKETING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Sales] BANT: Is it Still a Useful Tool for B2B lead Qualification?
    In a push marketing environment, BANT is a very useful tool for ensuring that sales reps are working with qualified leads and not wasting their time on those that are not in a position to buy in the near future. I just read, and commented on, a thought-provoking article titled Lead Gen: A proposed replacement for BANT. Always provide options.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 21, 2011
    [Sales] Marking the 100th anniversary of the PR profession’s identity crisis
    Since then I have morphed into new careers like sales, marketing, business development, consulting, and teaching, but there is a little piece of my heart that will always belong to PR. I started my business career as a public relations professional 30 years ago. So I’m disheartened that the same tired questions about “what is PR?”
  • MARKETING INTERACTIONS  |  SATURDAY, FEBRUARY 9, 2013
    [Sales] B2B Buyer Personas Don't Belong in the Closet
    They were simply unusable in a B2B complex sale situation. Many of the projects I do for companies start with buyer personas. After all, it's a logical place to start as it's next to impossible to develop a content strategy without a keen understanding of the people involved in buying complex B2B product offerings. Yep, it's true.
  • BLOG MY CALLS  |  THURSDAY, JUNE 26, 2014
    [Sales] Update: How to Choose a Call Tracking Provider
    Our sales team meets with hundreds of businesses every week. These companies-- advertisers, agencies, and publishers --are looking for the data that only a call tracking tool provides. And usually they''re evaluating us along with some other vendors. There are 5 or 6 other companies that I would consider legit call tracking companies.
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Sales] When to Add or Remove a Persona in Your Marketing Strategy
    You’ve most likely already started to plan out how to create these buyer personas , which people on your sales team will be most helpful in the process, and what each buyer persona’s name might be. This only makes your life (and the life of the sales team working those leads) more chaotic. That’s a great start! But then, you get stuck.
  • THE ROI GUY  |  TUESDAY, MAY 15, 2012
    [Sales] A Better Way to Go Mobile – Interactive White Paper (powered by Alinean)
    The Interactive White Paper was also leveraged as a priority engagement resource to help fuel other online campaigns, and enable sales and marketing to better engage with economic-focused customers. And as a guaranteed Alinean leads program, success of the campaign is ensured.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 9, 2014
    [Sales] What is the ROI on Delight?
    Prospects have a glimpse into the thought leadership and collaboration of not just the sales person, but the community of users. by Mindy Barenblat | Tweet this Delighting customers gets a lot of lip service as a “good idea,” but it can be hard to get buy-in. Delight does not always reflect in short term ROI. Would you fly them again?
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 6, 2010
    [Sales] Use Webinars for Content Acquisition
    One of the reasons we introduced the Marketing Automation Acceleration Service recently is the inability of companies to create enough or the right content for lead nurturing in their demand generation programs, which hampers their ability to generate sales leads. “). You can link to the original post here. link]. Live audience Q&A.
  • SAZBEAN  |  MONDAY, JANUARY 24, 2011
    [Sales] Small Business Help from The Visa Business Network
    You have to be CEO, VP of Sales, VP of Marketing, CIO, administrator assistant AND actually get some work done. Facebook page for your business is useful because you want to increase awareness in order to increase sales. Starting and running your own business can be a daunting task. Answers can also be “graded&# by the community.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 28, 2012
    [Sales] Are Infographics Becoming Too Complex?
    Related posts: Sales & Landing Pages Using WordPress: Learn How. There’s no doubt that infographics are an extremely useful internet marketing tool, and as such, they’re becoming ever more commonplace when trying to gain new blog readers. There’s  no better way to attract new customers than with a clever graphic.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 16, 2014
    [Sales] Using Twitter Influencers to Drive Traffic to your Ecommerce Store
    Related Stories Yes, Social Media Can Drive E commerce Sales (and quite easily) 10 Tips for Getting Started With Social Sales On [Insert Network Name] 3 Reasons ANY Company Can Benefit From Social Customer Service. If you have a small following on Twitter, it’s tough to get your Tweets heard.
  • VOLACCI  |  FRIDAY, NOVEMBER 29, 2013
    [Sales] 8 Habits of Marketing Automation Experts
    Great communication is critical to success and without the sales team, leads just aren''t going to close. Marketing Automation experts work very closely with the sales staff, identifying their needs, defining qualified leads, and providing the proper messaging and tools the sales team needs.  . They Know Their Target Market.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 22, 2011
    [Sales] Revenue Generation is Not a Trend
    It means that rather than focusing on brand awareness and lead generation, marketers need to take on management of that middle zone of the pipeline that can go on for months in a complex sale before buyers invite salespeople into the conversation. I'm hearing a lot of hype about revenue generation in B2B marketing. Never has been.
  • YOUR SALES MANAGEMENT GURU  |  FRIDAY, DECEMBER 28, 2012
    [Sales] Rural Wisconsin and the Passion of Impact
    Ken Thoreson “operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. During the past 15 years, our consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for partners throughout North America. What do I mean by rural? link].
  • CONNECT THE DOCS  |  MONDAY, MAY 3, 2010
    [Sales] Content Marketing for Small Business
    This means that the relevant and compelling content that small businesses deliver directly to buyers will be vital to sustain and to grow sales. Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? We asked Newt Barett "What are key marketing trends and predictions for 2010?
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Sales] B2B Retargeting – Benefits and Pitfalls
    Shorten the sales cycle through relevant education. In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. The gist of that article was targeting individuals who are already part of your database. Have either posted or read social media content related to accounting software. Chris.
<< 1 2 ... 99 100 101 102 103 ... 213 214 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...