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  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 24, 2011
    [Sales] Laugh and Learn featuring @fearlesscomp | Episode 31 : Thank an Engineer
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and discussed B2B lead generation on Sales Lead Management Radio. As companies struggle to create quality sales opportunities for their sales teams, they turn to lead generation companies like Find New Customers. Thanks ladies.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Sales] 8 Ways What You Write Will Affect Your Bottom Line
    Making sales and acquiring new revenue is the purpose of marketing, right? In fact, sloppy SEO practices may attract a bit more traffic to your website, but not the kind of traffic that can lead to sales! Pure site visits don’t always equal sales. Your blogs should never be an overt sales pitch. Be Relevant.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Sales] Magnify Your Millennial Exposure This Holiday Season
    Sales. Walmart 2014 sales were $343 million, Target’s totaled $72.6 What Can I Do to Maximize Exposure and Sales to Millennial Consumers? The holiday season. million and Amazon’s reached $49 million. Their combined marketing budgets are larger than the GDP of 23.5 percent of all countries in the world. The Twitter Hashtags Sing!
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 30, 2013
    [Sales] Marketing Attribution vs. Contribution – What’s Best? – @JimLenskold on Marketing Made Simple TV
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and is hosted by Jeff Ogden. He joins host Jeff Ogden to discuss two key concepts for measuring the true value of marketing – marketing attribution vs. marketing contribution. The show director and producer is Craig Yaris of Social Ribbit.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 23, 2012
    [Sales] Why I’m Proud to be a Notre Dame Graduate
    And I’m now the President of the sales lead generation  marketing company, Find New Customers and the host of the Television on the Internet show, Marketing Made Simple TV too. Why I’m Proud to be a Graduate of the University of Notre Dame. If you ever get a chance to visit that campus, jump on it. It is Catholic.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 13, 2011
    [Sales] Find New Customers introduces a new service – Executive Communications
    Serial networker – especially with top marketing, sales and content experts. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Quick! Answer: Getting the message out. Those executives change strategy. So what?
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 9, 2016
    [Sales] Head Scratcher and Belly Buster Post: Jul 2016
    They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. UPDATED: Jul 9/16. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. GE's Datalandia Invasion of the Cattle Snatchers.
  • BUYER INSIGHTS  |  SUNDAY, JUNE 9, 2013
    [Sales] Living In The Shadow Of Procurement
    In one way or another what is happening in procurement will shape your future sales success. That applies even if you don’t have to interact with procurement today. The reality is that we are all selling in the shadow of procurement.  Have You Escaped Procurement Thus Far? Many salespeople are oblivious to the role and [.].
  • SAZBEAN  |  FRIDAY, JUNE 8, 2012
    [Sales] Salesforce Social Media Acquisition of Buddy Media – Buddy Media CEO’s Personal Response Video
    Even more interesting is that the conversation surrounding the sale is more about a personal response video created by Buddy Media’s CEO Michael Lazerow two hours after signing with Salesforce. The deal will go into effect later this summer. Highlights: Salesforce Acquisition. Buddy Media CEO Video Response. News & Notes
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  TUESDAY, MAY 10, 2011
    [Sales] Why Marketers Invest in Technology: Survey Results
    Hand better quality leads to sales. They are continuing to invest to improve efficiency, accountability, sales productivity, and customer understanding. In today’s B2B buying environment, marketing can not be effective in driving demand, building brand, or charting strategies for future growth without technology. 
  • AVITAGE  |  THURSDAY, OCTOBER 31, 2013
    [Sales] How to execute content marketing
    Include your go-to-customer (sales) strategy, plans and metrics. Marketing Strategy, Goals and Specific Plans: It will be important to align your content marketing investments and priorities to your sales, channel and marketing plan. What would improving the way you execute your content marketing initiative look like? Want some help?
  • FATHOM  |  THURSDAY, MARCH 5, 2015
    [Sales] Content Marketing Answers for B2B Manufacturers
    One measure of content’s effectiveness is sales leads. As Joe Pulizzi stated , 85% of manufacturing marketers cite sales as a goal for content marketing, yet fewer than half use sales to measure its success. Where’s the concern? General effectiveness (26% rate it effective). Tracking ROI (12% are successful).
  • BIZNOLOGY  |  THURSDAY, MARCH 28, 2013
    [Sales] Push versus Pull Marketing: In B2B, You Need Both
    But this is what we marketers do.  To fulfill our mission of market coverage, scalable lead generation, and profitable sales growth, the modern B2B marketer must pull—and push—every possible lever. Photo credit: Aimar (Nidde). Outbound is bad,” she said.  Well, I guess her feeling is understandable.  Inbound Hubspot promotes it. 
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Sales] The Marketing Stack for Publishers: What Tools Do You Need?
    Your goal is to drive sales qualified leads. BOFU tools can help you manage and measure which of those sales qualified leads actually becomes a customer. Having a system to hand off leads or sales teams reach out to leads directly can prove quite beneficial. Without the right tools and systems in place, this can be a tall task.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 5, 2013
    [Sales] Your Business Blog: Guest Blogging Etiquette
    Guest blogging isn’t for sales – usually guest blogging relationships are NOT geared towards direct sales. This is something that you and the host blogger should discuss before you begin a relationship – how much of a sales feel would they like for your posts to have (or not have)? Be receptive to constructive criticism, also.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 27, 2014
    [Sales] What Kind Of Marketing Superhero Are You? [Quiz]
    Keenly focused on metrics and data analysis, you understand how to integrate your team’s efforts to drive sales and keep leads flowing. by Amanda Batista | Tweet this Are you moving marketing mountains for your organization? You You probably are, and then some! Marketing isn’t just about art and science, or technology and strategy on its own.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2011
    [Sales] Key to digital marketing success? Be less digital.
    And then, sometime in the late 1990s, your company probably took all its order forms, sales brochures, and customer service policies to a strange person called a web developer and said, “turn this into a website.” And it was a one-way ticket. Sure, it was efficient. And yet, something was missing. Robert Cialdini.
  • INTEGRATED B2B  |  MONDAY, JUNE 15, 2015
    [Sales] Get in the Habit of Consistently Creating Content With These 7 Steps
    Consistent content educates prospects, illustrates expertise, establishes thought leadership, and encourages more sales opportunities. Branding Content strategy blogging content marketing sales thought leadershipHabits don’t form overnight — especially the good ones. Yet the benefits of doing so are numerous. Brainstorm ideas.
  • FATHOM  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] Laws of Marketing Power: Despise the Free Lunch
    Smart marketers know they can keep such content ‘behind the gate’ and still gain valuable conversions and potential sales leads if the content justifies the action required by the user to obtain it. Conversion Optimization & Usability Sales & Marketing Alignment 48 laws of power Robert Greene,  The 48 Laws of Power.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, APRIL 6, 2012
    [Sales] Networking Or Schmoozing Business Relationships
    Sales business help networking relationships High Speed Business Networking Event (Photo credit: Wikipedia) The idea that you’re doing something for money horrifies many people.  Yet we ALL do it in some shape or form, and then justify in whatever manner we see as “right”.  No one approach, is a greater or lesser moral than the other.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Sales] Content Strategy for Lead Nurturing [#B2Bchat]
    Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9. Content plays a big role in lead nurturing, much like sunshine and water. Having a good content nourishment strategy can spell the difference between a lead becoming a deal, and one that ends up in a blackhole, never to be tended again. Or Does It? 5.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 4, 2016
    [Sales] What CMOs Really Think About Account-Based Marketing
    The second to be named was the ever-elusive goal of driving sales and marketing alignment. Is account-based marketing (ABM) a short-term trend or a long-term strategy? Is it resource intensive or scalable? An optional component or core pillar? But what are modern CMOs considering as they attempt to implement effective ABM programs at scale?
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 5, 2016
    [Sales] What Is Account-Based Marketing, and Will It Work for Your Brand?
    The marketing department’s increased role in ROI, then, aligns it more closely with sales in terms of its departmental goals and productivity. Suddenly, you have marketing professionals generating sales, which is a clear overlap between the two (already closely related) departments. Where do you start? You Need (Total) Buy-In.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 30, 2016
    [Sales] 6 Examples of Lead Nurturing Campaigns
    The goal is to get the prospect ready to talk to sales. These are the kinds of campaigns that need to be set up in conjunction with sales, as you want to make sure efforts are coordinated. Sometimes our impression of marketing tactics is more monolithic than the reality. You can also let them know what they can expect as next steps.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Sales] Why The Nitty Gritty Posting Mechanisms of Facebook Matter
    Anum is an inbound marketing manager for the inbound sales division of HubSpot. Anum remains a regular contributor to the Inbound Hub and manages all content at blog.hubspot.com/sales AG Salesworks is pleased to bring you a guest post from Anum Hussain , Inbound Marketing Manager for HubSpot. cringe. link! I get it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 7, 2014
    [Sales] You’ve hit marketing gold when the dog doesn’t bark
    They seemed to have a solid game plan yet sales were going DOWN month after month! Incongruity is the mother of insight Their statistically-robust survey showed that “personal sales connection” was dead last among the reasons why a purchasing professional would buy their product. Let me explain, through an example. This was a clue.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Sales] 12 Realistic Ways to Make Your Social Media Data Actionable
    Social media marketing used to be a big ol' question mark in terms of ROI, but today companies can use the magic of closed-loop marketing to understand social media channels' impact on lead generation, conversions, sales, and actual revenue. You know, the things marketing and sales organizations are measured on. 12) Close more sales.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 12, 2013
    [Sales] 7 Tips for Using Buyer Personas in Lead Nurturing
    The focus is on the buyer, not on your company’s sales funnel. Lead Lizard encourages clients to build tracks for different situations such as Lost Opportunities, In the Pipeline, Rejected By Sales, Current Customer, and Accelerate the Sales Cycle. Talk to sales, and look to how you could segment your buyers. Now what?
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 12, 2014
    [Sales] Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients
    There are a lot of great sales people in the marketing and advertising industry. It all started because an assertive salesperson who needed to make their quota made a sales call to an inventor who wanted to believe his product would sell like hotcakes. A good marketing consultant delivers solutions, implementation and results.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Sales] Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]
    Media Measurement: Whereas it was always difficult to measure the impact of traditional public relations, Mark defines how product marketing can now be measured and automated from first touch through to converted sale. With a deluge of messages and media in the landscape today, however, the process is more complex. Digital Marketing Podcast
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 11, 2014
    [Sales] Which TV Show Matches Your Data Utilization Strategy?
    When done correctly, Lead Scoring can yield significantly shorter cycle times, higher conversions, and enhanced follow up by sales. You have first party data, third party data, and second party data (info shared with and from partners) plus enterprise data all trapped in sales, CRM, and commerce systems. Junk Contacts. Growing daily.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Sales] 25 Must-Tweet Inspirational Quotes From Inbound Experts
    19) "Start with the soul and end with the sale. Marcus Sheridan, Founder of The Sales Lion. Dan Tyre, Sales Director, HubSpot. When do you feel most inspired? Lots of people feel most inspired at events. It makes sense -- you''re surrounded by tons of interesting people and listening to fascinating speakers. Cut it into wedges.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 26, 2013
    [Sales] 5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine
    To accomplish all that, there are five keys to turning your website into a lead-generating sales and B2B marketing machine. 1. You then can engage in “permission-based” marketing and nurture your leads toward a sale. 5. Within on-page SEO, there are two areas to keep in mind: The “visible” and “invisible.”.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, FEBRUARY 2, 2016
    [Sales] Do You Have 30 Seconds to Help with my New Book?
    It's about making more sales in less time. I need your help! Right now I'm up to my ears writing my newest book. Sound interesting
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Sales] The Revised Approach to Content Distribution
    This content can be distributed through your marketing automation as part of your nurturing efforts, hosted on video channels or supported by webinar platforms (ReadyTalk, ON24, etc.), and distributed to the sales team to accelerate the deal cycle. Marketing—at its core—hasn't changed. Appetizer, Entree, and Dessert Approach.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, AUGUST 29, 2013
    [Sales] The Fastest Way to Learn How To Sell
    Here''s a simple, but highly effective sales strategy with a big payback for you. My boss instructed me to go on a sales call with Alice -- a trainee who’d stumbled onto a big opportunity -- and teach her how to beat the competitors. As a result, I leapfrogged in my own sales development. Aargh! wasn''t ready for that.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 5, 2014
    [Sales] How to Market Your Business Through Social Media Networks
    To reign supreme, your social media marketing should be just one cog in a larger, well-oiled lead generation, sales and marketing machine. Once you have the revenue goals, work backwards to sales goals, lead to conversion ratios, etc. The primary purpose of social media marketing is to help close sales. They don’t have time.
  • ANNUITAS  |  TUESDAY, FEBRUARY 10, 2015
    [Sales] Misalignment of Marketing Priorities
    They perhaps believe true lead generation is simply the practice of capturing names via random tactics and sending to sales as leads.  In November 2014, ITSMA took a poll to gain insight into the top priorities of B2B marketers over the next two years. The foundation of any successful lead generation program is understanding the buyer.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Sales] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    Because forms are a central component to your inbound strategy, it's important to optimize them for conversions while retaining any of the indicators of quality that you and your sales team care about. how many are actually turning into sales). Are they high quality enough for your sales team? Then determine the close rate (i.e.
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Sales] Why Inbound Marketing Should Take a Back Seat to Current Customers
    More recently, HubSpot has expanded the inbound marketing definition to include more than the top-of-the-funnel activities into a methodology that includes awareness through post-sales relationship-building (moving it closer to the definition of content marketing ). Click to enlarge. Let’s discuss. What is inbound marketing? Click To Tweet.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Sales] Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands
    Gilded Links: In a B2B corporate marketing environment where 60-70% of the buyer’s journey takes place before he/she speaks to Sales, Shafqat sees LinkedIn as a golden demand generation opportunity. He shows how sponsored posts are driving exceptional conversion rates and suggests the psychology behind this phenomenon.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Sales] Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]
    The SaaS based Lithium social customer experience platform enables brands to build and engage vibrant customer communities to drive sales, reduce service costs, accelerate innovation and grow brand advocacy. At Advocate Appeal: There are three distinct psychological factors that motivate customer community members to contribute.
  • CHRIS KOCH  |  TUESDAY, DECEMBER 28, 2010
    [Sales] 15 things marketers should stop doing and thinking in 2011
    Unless you are selling products, and inexpensive ones at that, it is impossible to track a tweet or a blog post directly to a sale. CEOs don’t care about individual tactics; they want to know whether marketing in general reduces the time to revenue and improves the productivity of sales. Sales support is marketing’s primary role.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 15, 2013
    [Sales] Why CMO’s Need To Be More Involved in Ecommerce
    IT tends to lean too heavily toward data for data’s sake, while Sales too often relies on revenue and relationships. It also needs to be a reliable gateway to actions that grow sales beyond the initial purchase, such as cross-selling and upselling. If the $42.3 But online is a big place. And who should lead the charge? One word: data.
  • CLIENT BRIDGE  |  TUESDAY, MARCH 29, 2011
    [Sales] Choosing the Best Social Media for Your Company
    This could be more traffic, increased sales, or increased visibility. Depending on a company's goals, resources, audience and bandwidth, one or more social platforms may be more effective than others. From David Murton at jeffbullas.com, here are tips on choosing the most effective social media platform for a company's marketing efforts.
  • INTEGRATED B2B  |  SATURDAY, JULY 28, 2012
    [Sales] Honesty and your Voice of Customer messages—can you go too far?
    Branding Content strategy Credibility Customer advocacy Voice of Company brochures copywriting death of propaganda salesThose who’ve read our book, The Death of Propaganda, will know that we’re staunch advocates of honesty in advertising. But how far can that honesty [.] The post Honesty and your Voice of Customer messages—can you go too far?
  • CLOUD POTENTIAL  |  TUESDAY, SEPTEMBER 28, 2010
    [Sales] The biggest lie in business
    Tags: How Customers Buy How to be a better salesperson Sales Pitches Selling Successful selling
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 8, 2015
    [Sales] Stop Being Snubbed On The Buyer’s Journey!
    Today’s sales reps need to be social selling and content marketing experts to help position them as a stop-over  on their customer’s journey. 86% of clients would engage with a sales rep if they provided insights about their company, industry or category (Source: LinkedIn). The Social Selling Facts. Look The Part. Talk The Talk.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Sales] Get Beyond Views: 3 Metrics That'll Help You Prove Video ROI
    If you''re trying to use video to push your sales and marketing teams forward, you need to spend your time measuring the right metrics. Using this metric, salespeople have the potential to be far more successful at making a sale. In the world of video marketing, there are lots of things you can measure. You can measure views.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Sales] RedPoint Offers Broad, Deep B2C Marketing Automation
    This perspective has always been part of consumer marketing, where the classic description of Customer Relationship Management (CRM) was “marketing, sales and service”. That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 29, 2014
    [Sales] B2B Social Media Lead Generation Advice from Experts
    Just because someone fills out a lead form to download an ebook does make him or her sales-ready. And that relationship must be nurtured before you have the right to contact them in a sales context. Lead generation is a key element of many B2B social media efforts. What is the best way to use social media to generate leads? Marketing
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 15, 2012
    [Sales] The Future of Content Marketing – 6 Differences Between Good and Great [Part 2]
    Significantly shorter sales cycle. Direct leads and sales. That means a removal of sales pitches entirely from the content to engender trust and credibility. But don’t start the party just yet. Good to Great Content Marketing. So, what separates the good from the great when it comes to content marketing? Public Relations.
  • LEAD LIAISON  |  TUESDAY, NOVEMBER 3, 2015
    [Sales] Why Visitor Tracking Technology Exists
    Without visitor tracking technology, the vast majority of website activity goes undetected, resulting in lost opportunity and a shortage of valuable insight to help your sales team – there’s no agent (realtor) at the front door of your business, your website. 20 Ways you can Use Visitor Tracking to “Spice Up” Sales and Marketing.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Sales] From eBay Side Project to Top Fashion Brand: An Exclusive Interview With Nasty Gal's Founder [Podcast]
    Stay tuned for next week's episode with Todd Rowe, Google's Managing Director of Global Channel Sales. The year was 2006. Sophia Amoruso was sitting in her apartment in a bathrobe, putting together a vintage clothes store on eBay. How’d Sophia turn her side-project into one of the hottest fashion brands for young women today?
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Sales] How Important Is Lead Generation For Your Business?
    – Lead generation services are crucial to ensure that your business generates sales that will maximize profits and revenue. Lead generation services companies ensure that businesses get the right leads … at the right time. The post How Important Is Lead Generation For Your Business? appeared first on Opentopic.
  • OPENTOPIC  |  WEDNESDAY, MARCH 30, 2016
    [Sales] 60 B2B Marketing Quotes, Stats, and Facts for the Modern Marketer
    B2B buyers are using social media to guide themselves through the decision making process, relying more on advice from peers and influencers than sales copy. Opentopic blog >> business.linkedin.com There’s a marketing revolution going on today, and B2B marketers aren’t immune from the shake-up.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 17, 2012
    [Sales] Lean Marketing: How to Run Your Marketing Team Like a Startup
    Picture this: You're working on a great new ebook that's going to generate lots of new leads for your sales team. Right as you're wrapping that up, your VP of Sales walks over to talk about the team going to a trade show next week. Your VP of Sales too. Sound familiar? The Lean Startup Applied to Marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 21, 2015
    [Sales] Top 3 Ways to Measure Content Marketing Success
    And the next step of the process is to understand how your content contributes to closed deals, cross sales and upsells. Companies of all sizes have committed resources to content marketing, but not all of them understand how they should be measuring their efforts. Oh wait, that's what marketers call ROI. Content Marketing
  • HUBSPOT  |  SUNDAY, APRIL 5, 2015
    [Sales] The 10 Weirdest Job Interview Questions on Glassdoor
    This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. Google is renowned for posing bizarre questions to job candidates lucky enough to be called in for an interview. But brain teasers turned interview questions are no longer exclusive to the search giant. Top-rated answer: "Zero.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 5, 2010
    [Sales] Top 10 Tips for Increasing Online Conversions
    This is a guest post from Michelle Strassburg, Head of Sales and Marketing at online wooden worktops vendor Wood and Beyond. Michelle has over 10 years experience managing online sales and today shares with us her top 10 tips for increasing online conversions. 10 top tips to increase online conversion rates for B2B sites: 1.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [Sales] 5 Importants Tips You'll Need To Be Successful At Cold Calling
    Scrub your lists - It's wonderful to have a list to call on, unfortunately if you are not taking the time to scrub off customers, prospects currently engaged with sales reps and leads with incomplete or inaccurate information- then your reps are going to make a ton of unnecessary dials. Be prepared - Otherwise known as pre-call planning.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 1, 2012
    [Sales] Total Team Focus: The Ultimate Multiplier
    This is probably as a result of being a career sales guy. The fact that I plan and have goals has made my sales career a forgone conclusion. Finance, Operations, Sales, Marketing, Personnel and Facility all had goals and a plan to meet those goals. This covered Finance, Operations, and Sales. I’ve always been a planner.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Sales] Six Best Practices for Marketing with White Papers
    Too often, white papers topics are chosen by looking inward, reflecting subjects the vendor wants to talk about rather than trends and issues that matter to their sales prospects. Suggestions from your company’s consultants, customer service representatives, and sales people. Though the format is sometimes misused (i.e.,
  • ACQUIRING MINDS  |  WEDNESDAY, JULY 31, 2013
    [Sales] Right Message, Wrong Target – A Field Guide
    The response rate is weak: the number of  inbound responders or MQLs (marketing qualified leads) is lower than average and the outbound telesales team is spending more time trying to generate SQLs (sales qualified leads) from MQLs and from their own outbound efforts. Sales can help refine targeting and explain why the message is failing.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, JANUARY 20, 2010
    [Sales] CEOs and Marketing Metrics
    CEOs may not be involved in the day to day challenges of the marketing department, but they can strongly influence its evolution through the questions that they ask and the metrics that they track, both in the marketing and sales teams. CEOs should not be afraid to challenge long-held beliefs on compensation levels between Sale and Marketing.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, APRIL 8, 2010
    [Sales] 5 Steps to B2B Marketing Success
    In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. Prospects and customers are becoming more sophisticated and better informed than ever before.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Sales] How Content is Transforming the Enterprise
    It’s gone from a one-way, broadcast communication (“It’s our Memorial Day Sale!”) Everyone—marketing, sales, HR, PR, etc.—is In case you haven’t noticed, the Internet has fundamentally changed the way companies communicate with their customers. ”). It’s time for that to change.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 8, 2015
    [Sales] The Future of B2B Marketing: Predictions from #FutureM15 Speakers
    Anita Brearton, Founder of CabinetM (a discovery platform to connect marketers to marketing technology companies), starts the conversation by noting that 57% of the sales process happens before the sales person ever touches the customer. FutureM attendees gathered from 21 states, 3 countries and 38 different industries. Final Thoughts.
  • GREAT B2B MARKETING  |  FRIDAY, JANUARY 27, 2012
    [Sales] Patience and Persistence – A Powerful Combination in Marketing
    How many inquires will you generate and how many of these will turn into legitimate sales opportunities?  Be persistent in doing something every day to move your marketing and sales programs forward. As has been stated in works ranging from the Bible to the Beatles, there is a time for every purpose. Better yet, make them intentions.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Sales] 6 Reasons People Hate Your Dynamic Content
    Yeah, I know all about your sales funnel, and I can feel you pushing me down it. And just because I visit your website doesn’t mean you should start sending me emails asking if I’m ready to talk to a sales rep. Or at least find out if I have any questions about what I've already downloaded before you start your sales pitch.
  • SYNECORE  |  THURSDAY, JANUARY 3, 2013
    [Sales] 3 Digital Marketing Lessons from Amazon.com
    The Index’s primary finding is that, though online retail sales in the U.S. As the Foresee Index points out, getting inside the minds of your audience and really understanding their experiences and impressions can help you optimize website conversion relative to sales, customer satisfaction, and loyalty. CUSTOMER SATISFACTION IS KING.
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 1, 2009
    [Sales] TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications
    From writing technical bulletins for your sales force to composing a speech for your CEO, our technically oriented staff of engineers, account managers and marketers will produce deliverables that make sense for your business with results you can measure. We get it. Tired of rewriting copy and correcting errors? All Rights Reserved.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 18, 2012
    [Sales] Create Content that Gets Results!
    B2B marketers often build content with the sale in mind, and yet they discuss all [.]. It’s no surprise when we say that content is king on the Internet. And, everyone knows that optimizing your site, and your content will bring you more traffic to your pages. But how effective is your content to illicit results?
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Sales] Top 10 Marketing Automation Mistakes
    Lead scoring is a core marketing automation functionality, and a key driver for one of the primary benefits of the technology, namely sales productivity. well-planned, well-designed lead scoring schema ensures that sales reps are spending time with the leads that most merit the investment. Launching lead scoring too soon. irrelevant.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Sales] 3 Ways to Use Data For More Strategic Customer Centric Marketing
    These data sets paired with enterprise data from transactional information from sales, CRM, and commerce systems must be unified in a way that supports our activities and offers relevance and value across every channel and touch point. Emphasize information centralization. Say that three times fast! Create channel-based tactics.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 11, 2015
    [Sales] Better Content Marketing Is About Listening
    You’ll only be guessing at when to hand a lead off to sales, and you might just miss the forest and hit a tree. “Most people do not listen with the intent to understand; they listen with the intent to reply.”. Stephen R. Covey. This year, we’re emphasizing what for marketers might just be the most important 50% of a dialogue: listening.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 31, 2015
    [Sales] Preference and Its Pylons
    In marketing, our job is to get our pylons into a more delicate sport or, at least help our Sales Squirrels skate around them. Preference Pylons include your competition, your sales team and inertia. This is called handing off the lead to sales. Marketers can sure get in our own ways when we try to create preference. Inertia.
  • TOM PISELLO  |  THURSDAY, AUGUST 26, 2010
    [Sales] Tom Pisello: The ROI Guy: Don't Just "Sell the Problem", Quantify It
    This is a big leap to expect any buyer to take, and few make it, leading to stalled sales processes, and elongated sales cycles. Predictions for 2011: The End of B2B Sales & Marke. Content Marketing and the Forgotten Sales Professi. IDC: Economic Buyers, Digital Overload and Sales E. according to Mr. Godin.
  • HUBSPOT  |  TUESDAY, JANUARY 29, 2013
    [Sales] The Anatomy of an Awful Marketing Email
    With half of your recipient's emails promising deals, coupons, sales, and updates, why should they open yours ? Put a call-to-action in your email to get the recipient to sign up for a discount, to view the monkey wrenches for sale on your website, or to sign up for updates on new sale items. So what if we just. How sweet.
  • BIZNOLOGY  |  WEDNESDAY, JULY 17, 2013
    [Sales] What Can Content Marketing Do For Me?
    Social media, email marketing.) It can also be one of the more difficult goals to measure, as the path from content to closed sale can be indirect. This is much more marketing-focused than sales focused, so in many ways it’s the other side of the “find new customers” coin. Photo credit: Saad Faruque.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 20, 2011
    [Sales] The Rise of the Marketing Nerds
    Those changes have required businesses to release the grip on their sales and marketing process, shifting their direction controlling buyers’ education process to enabling self-education and discovery, he added. by Jesse Noyes | Tweet this If Mike Hilton is a nerd, he’s the kind of nerd you envy. Milton Hilton.
  • VIDYARD  |  FRIDAY, OCTOBER 9, 2015
    [Sales] Space Snacks, Real Astronauts, and Video Marketing: My 48 Hours at Space Camp
    Next up was an exciting announcement that moved video out of the realm of marketing and into the world of sales. Vidyard for Sales was introduced as a way to help sales reps get the right video content in the hands of the right prospects at the right moment. Sales is making videos. The First Steps in Space.
  • INFLUITIVE B2B  |  THURSDAY, NOVEMBER 5, 2015
    [Sales] 7 Referral Program Best Practices For Wooing Customers
    Download this recipe book  to learn about all the tools you’ll need to build a successful referral program, and gain valuable insight from sales and marketing leaders who share their “secret ingredients” for generating more referrals. 5. Ask your sales team to peruse your advocates’ social networks for potential matches.
  • OPENTOPIC  |  MONDAY, AUGUST 29, 2016
    [Sales] 5 Mobile Marketing Methods To Build Your Ecommerce Brand – Dub News – More News, Less Clutter
    eCommerce Tips That Will Double Your Sales Right NOW. dubnews.com – Instagram for Business: How to Build an Audience of Followers for Your Brand Nexternal – Your Brand is Your Passion. eCommerce is Ours. The Nexternal eCommerce Platform – Your Brand is Your Passion. eCommerce is Ours. Brands & Marketers
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 5, 2013
    [Sales] 3 Lessons From My First 100 Days of Marketing Automation
    This efficiency extends beyond the marketing team and the relationship between sales and marketing is also improved with the common language, agreed upon processes and clear objectives.  As a result of this alignment, the sales and marketing engine becomes exponentially more powerful. The Next 100 Days…. Marketing Automation
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Sales] Almost any brand can be Pinteresting. Here’s how!
    Pinterest marketing specialist  Piqora  found that one “pin” generates an average of  78 cents in sales. An innovative way you are using Pinterest to drive sales or brand recognition? Pinterest marketing specialist Piqora found that one “pin” generates an average of 78 cents in sales. Why use Pinterest? Absolutely.
  • FATHOM  |  MONDAY, SEPTEMBER 29, 2014
    [Sales] Laws of Marketing Power: Work on the Hearts and Minds of Others
    Content Marketing Sales & Marketing Alignment 48 laws of power “You must seduce others into  wanting  to move in your direction.”. Robert Greene,  The 48 Laws of Power. The best marketing illustration of Law 43 might be in the classic concept of the “hard sell” vs. the “soft sell.”
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Sales] Laws of Marketing Power: Enter Action with Boldness
    Conversion Optimization & Usability Sales & Marketing Alignment 48 laws of power “Everyone admires the bold; no one honors the timid.” ” So states the summary of Law 28 of Robert Greene’s 48 Laws of Power , which is “ Enter action with boldness.” ” Bold jumping spider. The principle?
  • CLIFF ALLEN ON MARKETING  |  TUESDAY, APRIL 10, 2007
    [Sales] Why Marketers Must be Better
    But, one thing is usually missing from those articles and sales pitches -- explaining just how to calculate that higher marketing ROI that they talk about. The reason they dont want to talk about how to measure marketing ROI is that its very hard to do. Microsoft Excel calculates the return on this investment as 5% per year.
  • CONTENT MARKETING TODAY  |  SUNDAY, AUGUST 16, 2009
    [Sales] Why Storytelling is Vital to Effective Business Presentations
    Tags: Books Worth Reading Business Content Marketing In Print News Persuasive Presentations Sales effective presentations jerry weissman presenting to win storytelling
  • AKOONU  |  THURSDAY, APRIL 7, 2016
    [Sales] Stuck in the Middle with You: The Middle of the Funnel Blues (and how journey mapping can chase them away)
    In enterprise sales, and even mid-market selling, what starts as a promising sales qualified lead (SQL) will often stall in the Middle of the Funnel (MOFU). The “messy middle” of the marketing funnel is arguably the most problematic stage of lead generation for companies focused on target account selling in B2B markets.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 13, 2012
    [Sales] Which Metrics Do Most Marketers Rely On? [CHART]
    This year, in the age of  Revenue Performance Management , we have several clients that are beginning to dedicate resources to make reporting and benchmarking a top priority for marketing and sales operations teams. Sign Up now for Chart of the Week  to get a sales and marketing performance snapshot in your inbox every week!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 8, 2012
    [Sales] Which Cities Are Leading Marketing Automation Adoption? [CHART]
    Sign Up now for Chart of the Week  to get a sales and marketing performance snapshot in your inbox every week! by Taha Sheikh | Tweet this Its been a little over a year since we published our  Chart of the Week  looking at the top cities with the most expertise based on the number of people using Eloqua. 
  • B2B LEAD BLOG   |  THURSDAY, APRIL 7, 2011
    [Sales] Web Clinic Replay: How Lead Nurturing Produced $4.9 Million Pipeline Growth in Eight Months
    Tweet As promised in my most recent blog post, below is the link to the MarketingExperiments Web clinic replay that looks at how one organization overcame stagnant sales, regardless of more marketing activity, through lead nurturing. million in additional sales pipeline growth in eight months. link].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 9, 2016
    [Sales] 8 Common Ways Most Content Marketers Fail
    Your support, development, and sales teams can all have a hand in content. Finally, your sales team can create custom content journeys for their prospects. Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. But fear not! Great! Content Marketing
  • ACT-ON  |  FRIDAY, JANUARY 22, 2016
    [Sales] Case Studies 101
    If your sales process is long and involved, an information-rich, long-form written case study may be just what you need. Typically published as a printable PDF and made available via a download button on your site or distributed among your sales team as collateral. Case studies can intrigue, inform, inspire, and ultimately convert.
  • PUZZLE MARKETER  |  TUESDAY, OCTOBER 18, 2016
    [Sales] Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative
    Chris Pinkerton VP, Enterprise Development, Media & Research  @  Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach. Below is an interview with a true marketing thought leader. We see this happening more in 2017.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, MARCH 31, 2011
    [Sales] Is Blogging Really Marketing ?
    forgot to mention the obvious, yes sales leads, in this video but leads are steadily trickling into our new business as a result of our content, blogging and integrated marketing approach and I’ll be posting some results soon. In just the last 3 months alone more has happened to this business as a result of blogging than anything else.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, MARCH 31, 2011
    [Sales] Is Blogging Really Marketing ?
    forgot to mention the obvious, yes sales leads, in this video but leads are steadily trickling into my new business as a results if our blogging and integrated marketing approach and I’ll be posting some results soon. If you’re still wondering if blogging is a worthwhile strategy for your business then take a look a this video.
  • HUBSPOT  |  TUESDAY, JULY 5, 2016
    [Sales] Do You Have a Clutter Problem? [Flowchart]
    There are a few other types, including the folks who binge shop (who can resist a good sale?), Have you ever looked around you -- at your desk, your room, your car, your garage -- and realized that the clutter has gotten out of control? Don't worry, we all have those moments. For a friend of mine, it's mugs. Who needs six mugs?
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