LEADSLOTH | TUESDAY, MAY 25, 2010
[Sales] 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
Marketing & Sales Belong Together. More and more I’ve come to believe that great marketing initiatives go bad if marketing and sales don’t have a productive relationship. The winners will have tied their applications into other vital marketing and sales processes, either through integration or through acquisition.
CMO ESSENTIALS | FRIDAY, DECEMBER 18, 2015
[Sales] (Re)Creating a Distinctive and Relevant Brand
’” He added that this collaborative difference is particularly evident in the way HMH approaches sales. A few weeks back, I got in touch with John Dragoon, EVP and Chief Marketing Officer at Houghton Mifflin Harcourt (HMH), to see if I could get his voice on CMO Essentials. ” My second response was, “OK.
SOCIAL MEDIA B2B | FRIDAY, MARCH 23, 2012
[Sales] Understand How B2B Social Media Connects to Your Audience
B2B social media is about connecting with prospects and customers, providing value to their business and tracking those interactions to leads and sales. For a simple transactional sale, this may be easier as sales cycles are shorter and less clicks are usually required. B2B Marketers Need Every-Click Attribution. Jeffrey L.
FATHOM | TUESDAY, JUNE 16, 2015
[Sales] Why SaaS Software Companies Fail with Free Trial Approaches
In fact, you will have no sales people or customer experience reps bug you because “you can do this on your own.”. I’ve been duped before by this, and so have you (just admit it, even if just to yourself). And with that… the potential sale to me based on ease and simplicity is six feet under – sales suicide. It is so SIMPLE.
WINDMILL NETWORKING | THURSDAY, MARCH 22, 2012
[Sales] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
The above is a summary of selected content from my critically acclaimed new LinkedIn for business book “ Maximizing LinkedIn for Sales and Social Media Marketing ,” available at Amazon , Kindle , Nook , or iTunes. The first thing you should do is define who will be the administrators of the page. What other tips would you add? LinkedIn
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 8, 2011
[Sales] Do You Know The Most Important Number In Marketing
We use email, outsourced telemarketers, inside sales reps – all in an attempt to generate leads for sales and revenue for our business. Every marketing department has its own unique way of measuring the impact of marketing activities. And most senior marketers rely on some common or standard measures of success. Volume. Velocity.
SALES PROSPECTING PERSPECTIVES | THURSDAY, NOVEMBER 29, 2012
[Sales] Do You Know What Your Companies Key Results Are For 2013?
Operations, HR, Marketing, Sales, Finance now have a very specific roadmap as to what they need to do each and every day to effect our Results in a positive way. AG has been in business for over ten years. thought, until recently, I knew what our Key Results were. Growth, more revenue, higher margin. Well maybe, maybe not. Thanks for readin
BIZIBLE | MONDAY, JANUARY 11, 2016
[Sales] 5 Questions B2B Companies Should Ask Their Paid Search Agency
It’s immeasurably helpful for all important information about a potential customer to be kept in the same place in order to streamline the marketing and sales process. However, some attribution systems only use a single-touch model, where all of the revenue credit is given to one touch along the entire marketing and sales funnel.
MI6 MARKETING AGENCY | WEDNESDAY, FEBRUARY 16, 2011
[Sales] Mi6 Quick Tip #2
sales rep may want to post a link to a case study. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers? If your employees are on Linkedin ask them to spread the word! To Consider. Tweet.
SAZBEAN | TUESDAY, FEBRUARY 15, 2011
[Sales] The Importance of a Baseline When Measuring Social Media
You may see an influx of traffic from your social media efforts, but they’re not converting to sales. Whenever you’re implementing a new strategy (social media or not), it’s important to know where you currently stand so you know how far you’ve gone once you start implementing tactics. Thoughts?
B2B MARKETING UNPLUGGED | MONDAY, JANUARY 12, 2015
[Sales] Social Media is Not the Telex Machine
Interesting Things I Found This Week: Predictive Intelligence Still Requires Sales Engagement by Brian Hansford. About a thousand years ago, when I took my first job in the corporate world, my boss’s secretary gave me a little tour. We saw the Corporate Overlord floor , we saw the typing pool (yes, those were real). Best steer clear.”.
SYNECORE | THURSDAY, MAY 9, 2013
[Sales] How Mobile Wallets Can Change the Way We Buy
And that means installing lots of different software on their sales terminals, and possibly getting new hardware, too.”. The following is a guest blog written by Angie Picardo, a staff writer for Nerd Wallet. In recent years mobile wallets have grown into a more common sight when checking out at your local retail stores. What’s Out There?
WRITING ON THE WEB | FRIDAY, JANUARY 3, 2014
[Sales] Start an Expert Ebook with an Outline: 11 Steps
wholesale ebook sales for January, 2010 were $31.9 11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Then you need to write and publish an expert ebook. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one.
JUNTA 42 | TUESDAY, JANUARY 17, 2012
[Sales] Content Marketing and the War of Attrition
Sales pitches disguised as content. There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of understanding reader/customer needs. Focusing on the wrong metrics and objectives. soloed approach to content marketing. Poor execution. Bland storytelling.
TRADESMEN INSIGHTS | WEDNESDAY, NOVEMBER 3, 2010
[Sales] How Manufacturers Can Help Distributors Ramp Up Their Cash Flow
During this time of slow sales and extended delays in business credit customers’ payments, an old idea is reborn. Interesting, but what does this have to do with improved cash flow and more sales? . The end result: Improved cash flow and repeat sales. . Old military funny money finds new life in business.
B2B MARKETING INSIDER | TUESDAY, MAY 21, 2013
[Sales] Marketing And The Internet Of Things
think the Internet of things will allow us all to become smarter marketers. I do not believe it will impact only consumer-based businesses as logistics, partner ecosystems, sales relationships – all can be improved with better insights and connectivity. Talk about Big Data! The question for me is how big will this impact be on our businesses?
SALES INTELLIGENCE VIEW | THURSDAY, MARCH 27, 2014
[Sales] Tetris for Small Business: Stopping the Slow-Death Cycle
The sales and operations optimization strategy you employ for your business is less like the experience of purchasing from a designer’s showroom, and more like building an entertainment center from IKEA. The ‘Too-Many-Hats’ Problem. After all, we know customer advocates pay the bills. But after business starts to plateau, comfort sets in.
KOMARKETING ASSOCIATES | MONDAY, FEBRUARY 3, 2014
[Sales] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
Even though the target outcome is the same (more sales), Google Shopping is different from traditional text-based PPC ad campaigns in a few ways. While Google Shopping ads overall are a positive way to increase visibility, sales, and brand loyalty, there are a few potential negatives. Product Listing Ads (PLAs) and Shopping Campaigns.
HUBSPOT | MONDAY, JULY 20, 2015
[Sales] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
The next step is promoting that piece of content on various channels to drive leads for their sales team. After you generate leads, they go to the sales team and ultimately turn into revenue. Not only does this drive higher revenue for your company, but this promotes sales and marketing alignment. What's missing?
MODERN B2B MARKETING | THURSDAY, MAY 10, 2012
[Sales] Marketing Metrics that Matter
As marketing and sales teams become more aligned in the modern economy, it’s important for marketers to not only focus on soft or “vanity metrics,” but to learn to convey revenue language that matters to CEOs and CFOs. by Phil Fernandez.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 22, 2015
[Sales] How Branded Should Your Content Hub Actually Be?
While articles that do include makeup have “Shop the Story” calls-to-action, they link out to L’Oreal products on various reseller sites, eliminating the feel of a pushy sale. Every brand doing content marketing should create a space or central hub for the content to live. Branded. Let’s look at a branded example: Pepsi Pulse by Pepsi.
HUBSPOT | THURSDAY, JUNE 14, 2012
[Sales] How to Design an Ecommerce Website Experience Your Shoppers Adore
and unfortunately those hair-pulling experiences end up costing ecommerce businesses serious sales. And to help keep your forms short, unless you have a true sales or marketing need for a form field, leave if off. Nothing helps close a sale like a potential visitor seeing that a close friend has already purchased the product!
HUBSPOT | THURSDAY, MARCH 19, 2015
[Sales] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
In all, mobile might not convert at the same profitable rates as desktop and in-store shoppers, but having a mobile-friendly presence that allows for easy customer browsing will increase your sales via both your digital and physical presences. Brands with both a physical and digital presence make almost 30% more in revenue. Yet, 53% of U.S.
VERTICAL RESPONSE | THURSDAY, DECEMBER 3, 2015
[Sales] The Ultimate Holiday Marketing Giveaway [All Entries Receive a Free Domain]
Either way, you’re thinking about ways to generate sales in the new year. Looking to launch a new business in 2016? Or, maybe your brand is ready for a major boost? Wouldn’t it be nice to get $2,016 worth of professional marketing products and services? For free? The grand prize winner receives: BUILD YOUR BRAND IDENTITY.
SAZBEAN | WEDNESDAY, JUNE 20, 2012
[Sales] Why the Interest Graph Is a Marketer’s Best Friend
For example, we know that Facebook “likes” don’t equal sales. Since the dawn of companies like Twitter, one question has baffled marketers: How do we demonstrate ROI in our social media strategy? So what’s the alternative? Enter the interest graph, which offers a new way to develop connections based on what people like, not who they know.
SAZBEAN | WEDNESDAY, APRIL 18, 2012
[Sales] When SMS Text Messaging Actually Makes Sense for Marketers
It seems easy — shoot a text message out to leads and customers to increase sales. SMS, or “short messaging service,” is an oft-touted component of mobile marketing that, though simple in concept, is difficult to execute correctly. But as an inbound marketer, doesn’t that strike you as a little intrusive? think not.
SAZBEAN | THURSDAY, DECEMBER 8, 2011
[Sales] How to create marketing that people welcome, share and act on!
As a quick look at the marketing you receive every day confirms, for most people the honest answer to that question is NO! We get bombarded with dull, uninspiring sales messages all day and see them as an intrusion, rather than something of value – How to create marketing that people welcome, share and act on! by Jim Connolly.
SAZBEAN | TUESDAY, OCTOBER 25, 2011
[Sales] 5 Ways To Double Your Social Media Results
Who wouldn’t want to wake up one morning and see twice as many sales, visits or retweets? Especially if you did nothing much different the day before.). growing crop of tools and best practices for automatically optimizing and increasing promotion of tweets, Facebook shares and blog posts is promising exactly that. News & Notes
HUBSPOT | WEDNESDAY, MAY 7, 2014
[Sales] How to Grow Your Database Through Blog Comments [Quick Tip]
Well, you''ve grown your contacts database, but you don''t have leads you can rotate over to Sales yet. When you think of growing your database through blogging, you typically think about writing helpful content, then using calls-to-action somewhere in the post to offer conversion opportunities. And that''s the right way to think about it.
WRITING ON THE WEB | WEDNESDAY, OCTOBER 28, 2015
[Sales] Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable
They want information and education, maybe even with a little entertainment, not sales pitches. Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Next Steps. From Free to Fee.
VISIONEDGE | TUESDAY, NOVEMBER 12, 2013
[Sales] Managing Marketing Content Across the Customer Life Cycle
Regardless of the approach you take, you should include input from all internal people who are in contact with customers (Sales, Marketing, Customer Service, and Product Marketing) as well as input from the customers themselves. Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts.
WINDMILL NETWORKING | MONDAY, JANUARY 30, 2012
[Sales] Why Branch Out Instead Of Linking In?
BranchOut’s sales pitch is “It’s not what you know, it’s who you know!” If used intelligently, the potential is there get inside connections to jobs and sales leads that you can never easily find elsewhere. This is what the developers of BranchOut foresaw and this is why this late bloomer is often considered a threat to LinkedIn.
HUBSPOT | FRIDAY, MARCH 27, 2015
[Sales] How a Good Content Strategy Can Repair Your "SEO Problem"
Start by looking at the questions and comments your customer service, sales and social media teams field online, via phone or in person. “We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. “I can’t put my finger on what’s wrong, but something’s clearly amiss. It’s content.
SOCIAL MEDIA B2B | FRIDAY, JANUARY 7, 2011
[Sales] 5 B2B Social Media Data Visualizations
The Social Media Landscape – Facts and Figures for B2B Sales. Related posts: B2B Social Media Sales Facts and Figures The following image from InsideView visually depicts B2B social media. Converting B2B Sales Data into Social Intelligence Given the explosive growth in business and social data, it. The Blog Tree.
B2BBLOGGERS | FRIDAY, AUGUST 27, 2010
[Sales] B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
Cost per lead/ cost per customer acquisition Lifetime customer value Customer loyalty / customer satisfaction Sales from leads generated by marketing $ spent on each marketing activity – mapped to sales revenue Return on investment Q3. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9.
FEARLESS COMPETITOR | SUNDAY, SEPTEMBER 1, 2013
[Sales] Should Advocates Be Part of your Marketing Strategy?
Advocates should be a part of your sales lead generation approach I think. Think about you life as a person or as a B2B marketer. Let’s say you took your family to a great new restaurant. You probably told half a dozen friends how great the food was there. You’re an advocate for that restaurant. You should check it out today.
MODERN B2B MARKETING | TUESDAY, MARCH 29, 2011
[Sales] What is Revenue Performance Management? A Whiteboard Session
Which in this case, would be Sales). Buyers want to connect with sales much later in the buying cycle than ever before. However, in a world where marketing is taking more responsibility for revenue, and where buyers are meeting sales later in the process, it’s not efficient to just look at the sales cycle.
KOMARKETING ASSOCIATES | MONDAY, JANUARY 27, 2014
[Sales] 6 Stats B2B Marketers Must Pay Attention To in 2014
With new features like lead gen cards and promoted tweets, the potential to generate leads and sales is also becoming greater. We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). Organizations need a strategy and a calendar.”. Think about it.
VERTICAL RESPONSE | WEDNESDAY, MAY 8, 2013
[Sales] Butter Up Your Social Media Calls-to-Action
Cohen recently wrote about ways to improve your social media calls-to-action; her tips include: Clearly determine what action you want readers to take – CTAs aren’t just about closing sales, other common actions include signing up for email newsletters, downloading a whitepaper, watching a product demo or scheduling a consultation.
MODERN B2B MARKETING | FRIDAY, FEBRUARY 1, 2013
[Sales] What Lucille Ball Can Teach Us About Marketing Automation
They nurtured relationships with early-stage prospects , and tracked buyer behaviors to see the signs of when a buyer is becoming sales-ready. by Jon Miller Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. Watch the clip now.
IT'S ALL ABOUT REVENUE | SUNDAY, APRIL 15, 2012
[Sales] Which Industries are Adapting to Changes in Email Marketing?
Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! by Egan Cheung | Tweet this We took a look at the open, click-through and click-to-open rates amongst customers in select industries ‘actively’ sending email – meaning that every month they send at least 100 emails.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 4, 2012
[Sales] 9 Content Marketing Articles You Shouldn’t Miss
Common mistakes include talking too much about your products, promoting your company before you’ve allowed them to get to know you at all, or even “creative storytelling” that is an obvious or insidious attempt at getting the reader to enter into a sales conversation before they are ready. Good It used to be so easy.
MARKETING ACTION | THURSDAY, APRIL 11, 2013
[Sales] Tweetchat 101
Each conversation happening in the social sphere can give insight and intelligence that can be used to improve a company’s product offering, brand image, or sales strategy. What’s a Tweetchat? And why should you care? For all of you green social media users, Tweetchats are: Virtual meetings held on Twitter.
SAZBEAN | SATURDAY, OCTOBER 29, 2011
[Sales] Top Internet strategy, marketing and technology links for the week of October 30, 2011
Reasons Marketing and Sales Should Get Married (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of October 30, 2011… 3 Improved Ways to Reach the Modern Target Audience (HubSpot). Extend Your Brand When You ‘Use Facebook As Page’ (All Facebook). New B2B lead generation calculus (WebInkNow).
SAZBEAN | SATURDAY, OCTOBER 22, 2011
[Sales] Top Internet strategy, marketing and technology links for the week of October 23, 2011
New Research Shows Social Media Marketing has Strong Impact on Retail Sales (Ignite Social Media). Here are the top Internet strategy, marketing and technology links for the week of October 23, 2011… Tips for Launching a Successful Networking Event (MarketingProfs). Social Signals & SEO: Focus on Authority (Search Engine Watch).
MI6 MARKETING AGENCY | THURSDAY, AUGUST 18, 2011
[Sales] Mi6 Quick Tip #8: Custom Groups
This group is used as a case example by Jeff Wiener, CEO of Linkedin, in this short interview on Social Media and B2B Sales. How Philips Engages with Radiologists. Linkedin is the primary public social network for making connections and engaging with business professionals. Watch an Interview About This Linkedin Group. My kind of video!
SMASHMOUTH MARKETING | TUESDAY, AUGUST 3, 2010
[Sales] The Demand Gen Capital of the World: Andover, MA
eCoast Sales. Mansfield Sales Partners. Lead Generation is an "industry" in New England, going back to the early days of the Route 128 Technology Highway. At one point some entrepreneurial soul spun off from one of the big companies, such as Digital or Wang, and there you have it -- an industry was born. AG Salesworks. Chameleon Group.
ILLUMINATING THE FUTURE | TUESDAY, APRIL 23, 2013
[Sales] Gridlock: Why B2B Marketers Must Get Off the Content Grid
It becomes unclear how the content that’s produced is truly facilitating buying decisions –- or setting the stage for effective sales conversations. In fact, the problem is further exacerbated when sales conversations bear no resemblance to the material produced by marketing. Want added complexity? Now you''ve got a Content Cube.).
ION INTERACTIVE | FRIDAY, JANUARY 22, 2016
[Sales] ion’s Marketing Technology Stack
Marketing Technology is Sales Technology Too Ultimately, it came back to focusing on our buyer and how our business engages with them over the course of their journey. One of the interesting things that happened early in the process was the inclusion of sales in our marketing stack. This means marketing tech is sales tech.
FIFTH GEAR ANALYTICS | TUESDAY, JULY 31, 2012
[Sales] A Customer-Centric Approach to B2B Marketing Campaign Measurement
Attach firmographic information such as industry, number of employees, company sales, and geography. Many companies measure the impact of their campaigns one by one. Campaigns are measured, assessed for ROI, and future decisions are based on past experience/results. Some of these attributes might be banded to faciliate analysis (e.g.,
MODERN B2B MARKETING | WEDNESDAY, JULY 11, 2012
[Sales] The 4-1-1 Rule for Lead Nurturing
Formally, lead nurturing is the process of building a relationship with prospects that are not yet sales-ready by conducting an informative dialog, regardless of budget, authority, or timing. by Jon Miller The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute.
WEBBIQUITY | TUESDAY, OCTOBER 18, 2011
[Sales] Real-World Results from Web Presence Optimization
Jill Konrath – “Selling to Big Companies” Author and sales trainer Jill Konrath combines her website and blog with content marketing, online PR, social media and AdWords to dominate both sides of the front page of Google for the phrase “selling to big companies.” But what do the real-world results look like?
WRITTENT | MONDAY, MAY 12, 2014
[Sales] Why Storytelling Matters: a Data-Driven Explanation
Case Study: Telling Tales for Brand Awareness and Sales. . Within just one year, their sales had tripled. . Image source. There’s absolutely nothing new about brand storytelling. While the term is building buzz lately, it’s pretty much as old as the buyer-seller relationship – or perhaps even older. Why this Approach Matters.
IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 29, 2013
[Sales] 3 Answers to Important Questions About Creating Collaborative Content
Some of our best content comes from clients, sales, engineering, and client experience folks that may never make it onto our website with a traditional strategy. 3. All of us at Compendium have been stressing this for years: a high volume of collaborative content is a much better strategy than a small number of extremely polished pieces.
IT'S ALL ABOUT REVENUE | TUESDAY, NOVEMBER 5, 2013
[Sales] 4 Lessons From Harley Davidson on Creating Tattoo Worthy Relationships
Within a few short years, Harley-Davidson became one of the most visible and frequently reported-on companies in the world, while sales of its motorcycles rocketed upward. by Amanda Batista | Tweet this If we surveyed 100 people at random à la “Family Feud” asking them to name a motorcycle brand, results would likely skew Harley Davidson.
LEADERSHIP | TUESDAY, JUNE 17, 2014
[Sales] B2B Lead Generation: Halftime Analysis—What’s Working, What’s Not
It is typical to arrive at marketing costs stacked against the percentage of sales achieved. Consider whether or not our sales people are accepting and working the leads passed on by marketing. Or is our B2B Content Killing Sales? Who runs our marketing and sales? 32 Days. 32 Countries from around the world.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 13, 2011
[Sales] Marketing Automation Skills are Scarce: Strategies to Close the Gap
This is by far the most popular strategy among vendors, presumably because it increases sales by placing the fewest demands on buyers. The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. Marketing automation vendors are painfully aware of these issues.
EMAGINE B2B BLOG | WEDNESDAY, JUNE 24, 2015
[Sales] 5 Things To Consider When Writing Content For Your Website
In order to do that effectively, your website’s content needs to be designed in a way that it works as an extra sales person. Your website’s purpose is to educate the user on what you can offer them, and convert them into customers, right? Our words are our emissaries; they tell the world who we are” – Ann Handley, 13 Writing Rules.
MARKETING ACTION | MONDAY, MARCH 10, 2014
[Sales] 5 Reasons Why Email List Hygiene Is a Serious Marketing Priority
Increased ROI: There’s no chance of a sale if you send emails to bad addresses. Their contact information is incredibly valuable to your business because it could result in a converted lead or sale. The email ecosystem is constantly updating, changing the way we strategize email marketing initiatives. register for the webinar.
HUBSPOT | FRIDAY, FEBRUARY 7, 2014
[Sales] How to Do Keyword Research: A Beginner's Guide
Or perhaps the topics that come up the most in Sales conversations. And remember, if you''re having trouble coming up with terms, you can always head on over to employees on the front lines -- like Sales or Services -- and ask what types of terms people use, or questions people have. How you actually do it hasn''t. Let''s get started.
B2B MARKETING INSIDER | THURSDAY, AUGUST 5, 2010
[Sales] Holy Cow! That Is A Lot Of Time Spent Online Using Social Media
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Disclosure: I am a former employee of the Nielsen Company). Bigger than Lindsay Lohan.
MARKETING CRAFTMANSHIP | MONDAY, DECEMBER 30, 2013
[Sales] Stop the Insanity. Fire Your PR Firm in 2014.
Responses to Question #2 must provide clear direction regarding how it will support the firm’s sales and marketing strategy; how it will be used to drive leads; how it will initiate meaningful conversations with clients and prospects; and how it can be leveraged to gain other opportunities for targeted exposure. Publicity generates revenue.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 2, 2011
[Sales] Finding social media success in regulated industries like banking and healthcare
While some financial services professionals take tablets into the field as a sales tool, Google and Bloomberg have developed apps for professional or individual investors to keep track of the market. I met my new friend Jeff Reed through a LinkedIn group. “I am forbidden to use it, he said. This is not an unusual situation.
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 13, 2011
[Sales] Chart: The Summer of the Small Business Social Boom
Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! by Egan Cheung | Tweet this This summer, traffic from social websites stayed fairly constant for many of our customers, but not for one very specific segment. Those customers ?with What is going on?
VERTICAL RESPONSE | WEDNESDAY, MAY 21, 2014
[Sales] 7 Easy Tips to Creating Stellar Email Content
promotional email, for example, may only need the sale details. Once a subscriber opens your email, you’ve got just a few seconds to grab his or her attention. Stellar content can keep them glued to the screen. To help you connect with your readers, we have seven tips to help bolster your email content. 1. Check out the example.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 22, 2014
[Sales] Next-Generation Marketing Automation Systems Target Small Business
Salesformics is designed primarily to give sales people a pleasant-to-use CRM system, while offering marketing automation and dashboards to everyone in the organization. The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders.
ANNUITAS | TUESDAY, JUNE 24, 2014
[Sales] B2B Events – What Does Demand Generation Have to Do with It?
If they were – you would not receive those 200 emails post- event or those follow-up calls from sales when you probably don’t welcome them. We love events …attending them at least. Running them is another matter as that involves painstaking detail, budgets from HELL, venue chaos and any number of small nightmares. What do they read?
B2B MARKETING TRACTION | FRIDAY, FEBRUARY 6, 2015
[Sales] Should You Trust LinkedIn with Your CRM Data?
You can upgrade to LinkedIn’s premium Sales Navigator version with more features. In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. It used to be that all you could do is view the information your contacts chose to share with you. Some Rights Reserved.
B2B LEAD BLOG | MONDAY, JULY 22, 2013
[Sales] Are Your Marketing Automation Tools Ready for Bikini Season?
taking legacy data and enriching these additional data points ( another solution ReachForce offers ) will make it easier to segment messages and nurture leads to sales faster. . Defining the complete list of questions needed to qualify marketing prospects for sales. Defining lead stages for Marketing and Sales, typically MQL, SAL, SQL.
WRITTENT | WEDNESDAY, AUGUST 13, 2014
[Sales] How to Write Product Descriptions that Sell
Killer product descriptions that induce sales aren’t necessarily hard to write. What techniques to do you employ in your product descriptions to drive sales? On the contrary, once you know the formula and key ingredients that make one up, you can follow a simple series of steps every time you write a new one for a product.
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 26, 2011
[Sales] Big News coming this week from Find New Customers
Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. B2B Lead Generation | Big News from Find New Customers. Big announcement coming from Find New Customers in a few days! Big news on a new strategic partnership with our newest client poised for great things. Find New Customers
FEARLESS COMPETITOR | SATURDAY, JULY 23, 2011
[Sales] Slaman Khan talk at TED 2011
Monday to Friday, Jeff Ogden is the President of the B2B lead generation consultancy, Find New Customers – they help companies design and deploy best practices demand generation programs – so sales gets good leads. Love these talks at TED – “Ideas worth spreading. Ain’t life grand! Kudos to you!
B2B MARKETING INSIDER | SATURDAY, AUGUST 29, 2015
[Sales] Handy-Dandy Guide To Content Marketing
find many B2B organizations linking business units to the feet-on-the-street sales organization without effectively integrating content into this supply chain. This target audience is at THIS place in the sales cycle [EARLY or MID or LATE]. The Content Marketing Research Tells Us We Need Relevant Content. ATTACH FACT SHEET].
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 18, 2013
[Sales] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
No longer can marketers or sales reps relegate communications to company centric conversations. by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. To do this effectively, you must have a content marketing strategy in place to provide educational engagements.
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 2, 2014
[Sales] Call For Speakers! Share Your Thought Leadership at Modern Marketing Experience Europe
by Amanda Batista | Tweet this Looking to add another thought leadership notch to your marketing maven belt? Perhaps your team moved marketing mountains this past year and you’re looking for a place to showcase your stuff? Join us this fall in London! Learn the latest and greatest in best practice marketing from industry experts. Call For Speakers!
VOICE-BASED MARKETING | THURSDAY, FEBRUARY 6, 2014
[Sales] Guest Post: 3 Paths to Messaging You Must Manage
Sales and marketing teams can overcome this problem by providing targeted, relevant messages to their prospects. Forrester estimates that nearly two-thirds of buyers think their vendors don’t add value in a sales engagement. So, how can you overcome that challenge? And it’s no surprise why this is true. Marketing Automation Tools.
SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 15, 2011
[Sales] Marketing is Not Magic
Their appointment calendar filled up with sales meetings. Even the best sales staff will get called on the slight-of-hand eventually. Every summer my kids get me hooked on America’s Got Talent. We love watching those brave hopeful performers taking their chance at stardom. Every year some of my favorites are the magicians.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 3, 2015
[Sales] 4 Must Haves For Developing a Mobile Marketing Strategy
Whether it’s the way our sales teams engage with customers, our internal processes, or how we market our services and products. Over the past few years we’ve seen a major shift in mobile. The mobile channel is transforming all facets of how we do business. Mobile Version vs. Mobile Optimized. Think active; think simple. 1.
SALES ENGINE | MONDAY, JANUARY 25, 2016
[Sales] The fastest route to success requires lateral thinking.
Most of us remember a day when sales reps used to be able to generate their own leads. It's not that buyers ever wanted to talk to sales reps, but it was the only way they could learn about best practices and solutions available in the market. But, the world changed and the internet crushed sales ability to generate their own leads. 5.
HUBSPOT | TUESDAY, JANUARY 31, 2012
[Sales] What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff
CEO Robert McDonald said he can't keep increasing his ad budget even if sales continue to increase because of the prevalence of "more efficient" expenditures like Facebook and Google. That's more valuable and efficient for my sales and search engine strategy than any ad campaign.". Integrating Content Creation, SEO, and Social Media.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 7, 2011
[Sales] Klout rants are becoming a cottage industry
Salesforce.com announced it was wiring Klout into its market-leading CRM software to support sales and service decision-making. Klout seems to be the blogger’s best friend these days. Is anybody NOT writing about it? What’s driving the frenzy? Are you really serious about privacy? This privacy violation is intolerable.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 29, 2013
[Sales] Social media research, customer insight, and the power of the one
I’d like to tell you a short, cautionary story today to explain why I am wary of “word clouds” and most other trendy displays of social media data and “sentiment.” ” By the end, I hope you will be wary, too. When I was a marketing director for a large company I led an activity called “Listen to the Customer.”
NUSPARK | THURSDAY, JUNE 14, 2012
[Sales] Case Studies; How to Get Them Approved and Presented Publicly
You may have had your sales team tell you that your customer saved $9 billion using your product, and it is maddening to hear that they cannot talk about it. If the CxO team doesn’t know about it, then your sales team should be working with your contacts within the company to build awareness. His biggest challenge? Think strategically.
BLUE FOCUS MARKETING | MONDAY, FEBRUARY 17, 2014
[Sales] 5 Emerging Business Social Media Marketing Trends for 2014 #ANABrand #SMW14 #SMWNYC
However, it is not known whether this rise in content is driving sales or engagement. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. With 2013 now quickly receding, it’s time to push full steam ahead into 2014. The migration to mobile has continued its steady progress. FOR EWORD by David C.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 26, 2011
[Sales] 5 Tips for Killer Presentations
” Steve Gershick, 28 Marketing and co-founder of DemandCon – the sales and marketing conference. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. B2B Demand Generation | 5 Tips for Killer Presentations. Sorry, dear readers, but I’m on a bit of a rant. .
HUBSPOT | THURSDAY, APRIL 24, 2014
[Sales] How to Grow Your Email List the Right Way [Video]
There''s no such thing as a good list for sale. One top-of-the-funnel, educational piece of content like an ebook, and one middle-of-the-funnel offer to let someone speak with your sales team to get a demo or a quote or a free consultation or whatever works for your specific business. Yikes! Not a fan of video? How to Get Traffic.
FEARLESS COMPETITOR | FRIDAY, OCTOBER 17, 2014
[Sales] Why the Best in Business Keep Looking for a Job = Even Though They Have One
Sales looks for Mr. Right Nows. Sales looks for Mr. Right Nows. Some of the smartest people in business keep looking for a job – even though they have one. Marketing looks for Mr. Right. An awesome new video from Find New Customers is right here. Check it out! Paul Dunay. He even used to be the Chief Marketing Officer for Eloqua.
B2B MARKETING INSIDER | THURSDAY, JANUARY 9, 2014
[Sales] Is Context The Future Of Customer Experience?
We’ve all heard the stats about 70 percent of the buying cycle being complete before customers engage with sales. We also know that the average buying cycle lasts roughly 10 months, with most customers reporting a desired length of 6 months. I think that providing an amazing customer experience can bridge this gap. The two go hand in hand.
HUBSPOT | TUESDAY, DECEMBER 20, 2011
[Sales] How to Fix 4 Toxic Marketing Problems With Analytics
Daily, marketers have to find new audiences, engage them with creative ideas, test out new concepts, justify their budgets, and defend their efforts from the onslaught of often unhappy sales teams. Regardless of your business, the sales and marketing process can usually be modeled as a funnel. Marketing is hard. I'll just swag it.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, FEBRUARY 23, 2011
[Sales] Ever Wondered About the Secrets to Prospecting Success?
Prior to that, he was the TOP performer, company and sometimes industry wide in every sales and management position he ever held. Because the branded campaigns are meant to drive awareness or air cover while a targeted sales campaign is directed to specific people or departments. MARKETING FOR SALESPEOPLE. Why both? Because
THE ROI GUY | WEDNESDAY, JULY 18, 2012
[Sales] Case Study: Avaya IP Office TCO Calculator
The tool currently fuels important demand-generation campaigns for Avaya, driving significant sales-ready opportunities. Where a traditional white paper would normally be used, the interactive tool delivers a much more personalized and relevant analysis report, with specific content to resonate with today’s more frugal buyer.
WINDMILL NETWORKING | WEDNESDAY, FEBRUARY 1, 2012
[Sales] Is It Really All About Relationships? Yes, It Is!
They need to offer great information on ways and whys to use their product, and only periodically turn on the sales spigot. In other words, brands have to take back the ownership of their voice rather than letting someone else come up with a catch-phrase or ad copy. Relationships should ALWAYS be the focus of our interactions.
SYNECORE | FRIDAY, JANUARY 24, 2014
[Sales] Listening for Content
Say “thank you” for: Every sale. Take a moment and observe what’s happening around the Internet. What do you see and hear? Blog posts, videos, webinars, GIFs abound. Perhaps all that content leaves you feeling overwhelmed and lost, but in order to be an effective marketer in 2014, you must hone your listening skills. Listen to your customers.
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Sales] The Marketer's Guide to Getting Started With Content Personalization
Customizing content across all channels based on a person’s position in the marketing and sales funnel is a critical consideration. Sales Qualified Lead. Content personalization has been a hot topic for marketers over the last few years. As Big Data gets bigger, so does the level to which marketers can personalize content. On-Page.
LEADER NETWORKS | WEDNESDAY, MARCH 16, 2011
[Sales] SNCR Research Findings Highlight the Evolution of Social Business
How do business leaders use social media for customer engagement/support; innovation of products and service; employee engagement; strategy development; sales and marketing? The study is a result of collaboration between my co-researcher Don Bulmer and me as part of our fellowship with SNCR.
HUBSPOT | TUESDAY, SEPTEMBER 6, 2011
[Sales] 9 Amazing Mobile Marketing Statistics Every Marketer Should Know
attended Dreamforce in San Francisco last week to learn about new sales and marketing tools and techniques. This is a guest blog post written by Jamie Turner. The hot topic this year was mobile. Okay, truth be told, there were three hot topics – cloud computing, social media, and mobile marketing. Glad you asked. Tweet This Stat! ). 3.
BLUE FOCUS MARKETING | SUNDAY, AUGUST 14, 2011
[Sales] For Small Business, Social Media is Word-of-Mouth Struck by Lightning
While you extend your social media reach, you increase the opportunity to generate conversations that influence purchases, generate referrals, improve customer service, and contribute to sales. “Demystifying social media for small business. Today, to compete, small businesses must understand and utilize the right social media tools.
ACT-ON | THURSDAY, OCTOBER 29, 2015
[Sales] Not Your Father’s Rebrand: Can the Old Be New Again?
More than 40 million YouTube views later, and with a 27 percent increase in sales year-over‐year in the first six months after the new line of commercials’ debut, Old Spice’s hipper, younger rebranding was accomplished. Whether you love her or hate her, everybody has an opinion on the music of Lizzy Grant. What’s that? Minor detail.
HUBSPOT | TUESDAY, SEPTEMBER 4, 2012
[Sales] 18 Ways to Guarantee Nobody Misses Your Next Webinar
For instance, you might run a PPC ad on Google for the term “aligning sales and marketing” if you were in charge of marketing our recent webinar with Salesforce to get the word out there and drive attendance. Here at HubSpot, we know a thing or two about webinars. So what do you do to ensure people actually show up? tons of cool stuff! Right?
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 9, 2011
[Sales] Facebook VP: 3 Steps to Building Brands on Facebook
Fischer, a former Google executive responsible for the search giant’s online sales channel who defected to Facebook last year , offered three steps. by Jesse Noyes | Tweet this The internet was once a great anonymous playhouse. That’s changing as the social media drives the web towards a greater degree of personalization.