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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [Sales] Social Media and the Stock Market: A Lesson in Global Manipulation
    The hacker makes a fortune on stock short sales that day and slinks back to his anonymous world undetected. large, national retailer uses Big Data to identify emotionally-troubled teens and targets them as a leading demographic for alcohol and cigarette sales. 'By Kate Prince, {grow} Community Member. Read on. The Experiment. Read on.
  • STORIES THAT SELL  |  FRIDAY, OCTOBER 8, 2010
    [Sales] Customer Stories Actually RELIEVE Your Best Customers
    More importantly, create case studies that answer the questions that prospects typically ask current customers and sales reps. "I’m so glad we’re finally doing this interview because maybe I won’t have to take as many calls." " That’s an actual quote from a customer being interviewed for a case study.
  • STORIES THAT SELL  |  WEDNESDAY, AUGUST 18, 2010
    [Sales] Copywriters: Homework Makes You a Better Case Study Writer
    Your story may not deliver maximum sales potential. Copywriters: Today’s the first day back to school where I live. Neighborhood kids are donning their new backpacks, books and shoes. Homework isn’t just for school kids. Now’s the perfect time to talk about the studying you have to do as a case study copywriter. The risk?
  • B2BMARKETINGSMARTS  |  WEDNESDAY, NOVEMBER 4, 2009
    [Sales] B2B Marketing Smarts now part of B2B Marketing Zone
    Marketers who are looking for B2B marketing and sales insight can skip Google and go right to B2B Marketing Zone for all the guidance they’ll ever need. Visitors can access specific info by keyword or by topic, so finding guidance on a specific B2B marketing subject is fast and easy.
  • ENGAGE  |  TUESDAY, FEBRUARY 5, 2013
    [Sales] The Logic Behind the Explosion in Content Marketing Spend
    Content is lubrication for the sales funnel. Content provides conversational fodder that turns a first date (a prospect) into a steady relationship (a warm lead) before you ask for marriage (and generate a sale). To make money, you gotta spend money. You’ve got a product or service. Your audience has a defined need.
  • WEBMARKETCENTRAL  |  MONDAY, APRIL 20, 2009
    [Sales] Best of 2008: SEM Landing Pages
    Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 22, 2013
    [Sales] Ready, Aim, Fire: The 3 Steps For Powerful B2B Website Optimization
    'Artillery B2B Marketing Blog > The Forward Observer Successfully optimizing your B2B website to attract and convert visitors (and close sales) requires a deep understanding of your buyer personas, the website experience they need, and the right on-page SEO. More on the search engine part later.). Ready : Buyer Personas.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 7, 2014
    [Sales] What is Conversation Analytics? [Under 100 Words]
    Conversation Analytics uses complex speech recognition technology and sophisticated proprietary algorithms to track marketing ROI, gather call analytics data, assign lead scores, and automate marketing, sales, and CRM actions. It does all these things based on the phrases, words and intonations it ‘hears’ during the call conversation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 13, 2012
    [Sales] What is Social Demand Generation?
    Social sign-on, for instance, doesn’t just lower barriers to conversion, but provides the kind of data sales loves. by Jesse Noyes | Tweet this “In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower. Marketers have long been used to drawing up plans. Be Engaging.
  • PAUL GILLIN  |  FRIDAY, JULY 29, 2011
    [Sales] Awareness E-Book Raises the Bar on Social Measurement
    The most successful of those are reporting direct correlations between social media marketing and sales, and they have certain practices in common. The question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics. Monitor Social Conversations.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 12, 2011
    [Sales] Delivering Return On Marketing – What’s Your ROI?
    This question can come from sales, company leadership or even be debated within marketing. In  The New Marketing Accountability I talk about how ALL marketing spend should be tied to quantifiable results that the sales team and executives can understand. Many B2B companies have long sales cycles that don’t conform to calendars.
  • MARKETING ACTION  |  TUESDAY, AUGUST 27, 2013
    [Sales] 9 Steps to Lower Customer Acquisition Cost (And Higher Value)
    Well…you could do that, but the problem is, you probably won’t do much for sales. How to align everything (brand, content, sales process, etc.) so the machine produces a sales-ready lead. How to link all the moving parts so your process flow leads to sales. We’ll cover: 1. Identify key players and ideal customers.
  • MI6 MARKETING AGENCY  |  SATURDAY, APRIL 2, 2011
    [Sales] B2B Marketing Framework
    In the past sales people were the providers of information to customers. They were the primary conduit that customers relied upon for industry updates, new product introductions and updates on how to benefit more from the sales persons company’s products. Foundation for B2B Marketing. What is a framework? To manage a project.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 29, 2014
    [Sales] B2B Social Media Lead Generation Advice from Experts
    Just because someone fills out a lead form to download an ebook does make him or her sales-ready. And that relationship must be nurtured before you have the right to contact them in a sales context. 'Lead generation is a key element of many B2B social media efforts. What is the best way to use social media to generate leads? Marketin
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 8, 2011
    [Sales] Getting Feedback On Qualified Leads From The Horse’s Mouth
    There is a real advantage to gaining a stronghold on this information and we get this feedback straight from the horse’s mouth – meaning, instead of relying on the sales reps to provide it, we have a brief follow up discussion directly with the prospects to find out several key facts: Did the call occur?
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 11, 2013
    [Sales] 4 Keys to Building Trust with Inbound Marketing
    Done right, inbound marketing can help increase the trust of prospective clients and customers have in you – something that is essential for conversion from prospect to customer or to additional sales. Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 11, 2013
    [Sales] The Real Challenge for B2B Content Marketers
    It supported your sales team. 'B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). source ). Your Turn.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 17, 2010
    [Sales] Top Five Excuses Given For NOT Hitting Your Daily Activity Number
    For your reading pleasure, The Top 5 Excuses Given by AG Insides Sales Reps for Not hitting their daily call number. I’ve got a great team of inside sales reps and like I said, they are killing it this month and quarter. 5: “I forgot” Seriously, this was given to me once. Now we don’t run a sweat shop here.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 29, 2011
    [Sales] B2B Marketing Automation Report Is Now Available Online. Thanks, OfficeAutoPilot
    Thanks to the heroic efforts of my friends at OfficeAutoPilot , the new B2B Marketing Automation Vendor Selection Tool (VEST) is finally available for online sales. You can click here to access the new landing page and order forms. don't have the energy to write that at the moment, however.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 8, 2009
    [Sales] Demand Generation Vendor Traffic Rankings
    Major advances are still needed in usability, particularly for complex marketing programs, and in coordination with sales systems. Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. You can see that post here. Ready yet?)
  • INBOUND SALES NETWORK  |  THURSDAY, SEPTEMBER 8, 2011
    [Sales] Does Your Company Depend On Luck for New Leads?
    These leads typically behave beautifully, usually converting to sales with minimal cost and effort on your part. You begin by taking off your marketer or sales hat and getting inside the head of your customers and prospects—more precisely, you get inside their buying processes. Lead-to-sales conversion ratio.
  • ILLUMINATING THE FUTURE  |  MONDAY, OCTOBER 26, 2009
    [Sales] Why Unify B2B Marketing? Poe Knows
    For companies engaged in a complex sale that carries a heavy price tag, it's even more important to be superbly skilled at outbound marketing. If you are selling a $5,000 product to millions of different small or mid-sized enterprises, you probably can't afford a direct, field sales force focused on outbound efforts. Got it?
  • VIEWPOINT  |  TUESDAY, APRIL 15, 2014
    [Sales] Finding That Entrepreneurial Spirit And Maintaining It Even When You’re Big
    He is former East Coast Bureau Chief of Crain’s “BtoB” magazine, and former editor-in-chief of Nielsen’s “Sales & Marketing Management” magazine. 'By Christopher Hosford, editor-in-chief, HosfordGroup. Last month I attended the Future of Business conference in New York City, sponsored by international software giant SAP. They’re nimble.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 10, 2012
    [Sales] Five Tips For Better B2B Marketing Content
    All of your marketing (emails, mailers, display ads and auction point-of-sale) should lead back to your website or a dynamic landing page that responds to each visitor uniquely based on the actions they take on the page. Now think about how best to demonstrate that thanks in the way of service after the sale. Are you listening?
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Sales] Is Marketing Automation Worth the Hassle? New Data Raises Questions
    Marketing automation that marketers dream of organizes the data their prospects share, then uses that data to provide those prospects with the right content and the right interactions at the right time to help close sales. 'Thinking about investing in marketing automation ? The Promise of Marketing Automation. 1) Effectiveness. 2) Setup.
  • INBLURBS  |  MONDAY, JULY 16, 2012
    [Sales] Eloqua Announces Chatter Integration
    In short, the upgrade forges a stronger collaboration channel between Marketing and Sales, as well as extends socialized enterprise value further in an organization. Her professional experience spans journalism, sales, advertising and SEO marketing. Eloqua connected me with their product team who gave me a demo.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 15, 2010
    [Sales] The Mi6 Chart Toppers, November 2010
    Audience: Senior Executives, Marketing and Sales Professionals. Marketers and sales reps need to figure out ways to get involved in “communities&# and contribute. I’m perplexed with how sales and marketing have been divorced, especially in hitech, resulting in silos of dysfunction and confusion. Rank: #1, 436 views.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 12, 2011
    [Sales] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
    If you’re a business to business marketer looking to implement lead generation programs to engage buyers to drive more sales leads , you ought to check it out. In fact, a recent study found that sales teams with fewer, high quality  sales leads closed more than sales teams with more leads of dubious quality.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 4, 2010
    [Sales] Why Social Media Will Help Us All Get Along (Better) | B2B.
    One group that is often left out of these conversations is the sales team who may have the most to gain from well-executed social strategies. As I’ve stated before, we are all in our roles to help our companies get and keep customers (sales). never forget my sales friends And thanks for your comments. Exactly.
  • FOLLOW THE LEAD  |  TUESDAY, JANUARY 15, 2013
    [Sales] When buyers won’t admit they need your help
    Sometimes it’s to gain a negotiating advantage, or to quickly end an unwanted sales call. Buyers withhold information from salespeople all the time. But just as often, buyers hold back because disclosure puts their self-images at risk. They’re hiding something … Continue reading →
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 30, 2013
    [Sales] The Difference Between SEO & SEM
    Search engine marketing is the strategy to increase your traffic and sales through the search engine channel. Originally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. First off, what do they stand for? That would certainly help. So then what is SEM?
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2011
    [Sales] The Daily Leads Waterfall Graph, An Essential Marketing Tool
    Being able to provide the right number of quality leads to your sales team on a consistent basis is one of the essential responsibilities of a marketing team. Start by working with your sales team to agree on a definition of what a lead is and when a lead can go from marketing to sales and what leads "count" towards the goal.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 14, 2010
    [Sales] Whatever Happened To The Business Case
    Sales projections? These had to be validated by the sales folks. Confessions Of A B2B Marketer 5 Sales Closing Techniques 7 Tips For Successful Lead Follow-up About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. just thought he was smart.
  • WEBBIQUITY  |  THURSDAY, JANUARY 30, 2014
    [Sales] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    Generate leads and sales? Writing that “Pinterest can…have a substantial effect on driving traffic to a website, raising brand awareness, and an eventual increase in sales,” Rebekah Radice (notice a pattern here?) 'Which social network was fastest to reach 10 million users, and now has 70 million members worldwide?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 11, 2013
    [Sales] Target Like Modern Mark: Episode 1 of the Journey to Modern Marketing Now Live
    Where marketing data relies on input from other functions (sales, service, finance, web), the data steward can act as an ambassador, ensuring marketing needs are considered while gathering feedback. 'by Eloqua | Tweet this We recently introduced you to Modern Mark , our friend who’s putting Modern Marketing to work for his organization.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, AUGUST 31, 2011
    [Sales] Death by Content: How Press Release Abuse Killed Public Relations
    Because press releases are now considered sales collateral by their target audiences, “media relations” for all companies will be managed by the marketing department. Self-serving Press Release Content Has Killed PR. For non-daily news sources such as magazines, news releases were often sent through the US Mail. 
  • SOCIAL MEDIA B2B  |  MONDAY, MARCH 17, 2014
    [Sales] I Went to a B2B Trade Show, Was Underwhelmed by Your Presence and Kept Walking
    So let’s assume that you have an awesome product that solves problems, a great team to provide services, and even a great sales staff to explain the value proposition and close deals. Gathering dust on the sales manager’s desk? Can we schedule a phone call with our junior level inside sales person to remind you how awesome we are?”
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, MARCH 20, 2013
    [Sales] [Video] Examples of a High Impact LinkedIn Headline
    Eric Luhrs calls himself “The Bruce Lee of Sales” and then mentions he cuts sales cycles in half and doubles conversion rates. Are you using your LinkedIn headline to your best advantage? When your prospects check you out, that’s the first thing they see besides your name. That is sooo boring. Let me give you some examples.
  • SAZBEAN  |  FRIDAY, APRIL 12, 2013
    [Sales] Why Every Small Business Needs Great Content
    Subtract the sales pitch Content marketing may require different tools and a different mindset than direct marketing, but that doesn’t mean the two can’t play together. Use some direct marketing materials you’ve already created and subtract the sales pitch to isolate the relevant, engaging messages for the casual consumer.
  • SAZBEAN  |  WEDNESDAY, APRIL 3, 2013
    [Sales] The Golden Age of Social Lead Targeting Has Arrived Fully
    In the beginning, you know about five years ago, some smart sales types discovered the awesome power of mining social networks for leads. As services such as LinkedIn, Facebook and Twitter grow in importance so too have the tools that mine the rich set of sales data left in every interaction. News & Notes
  • CONNECT THE DOCS  |  FRIDAY, APRIL 6, 2012
    [Sales] Content Marketing Showcase Series # 3 The Eloqua Blog Tree
    Eloqua helps clients accelerate revenue growth with powerful insight to inform marketing and sales decisions today that drive revenue tomorrow. Name: Eloqua. Normal. 2012-04-05T16:18:00Z. 2012-04-05T16:19:00Z. personal. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. Name : Eloqua. Type of Content: Infographic. Normal. personal. 10.2625.
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2011
    [Sales] When Good Behavioral Retargeting Goes Bad
    It's become a staple of e-Commerce, where it rescues lost sales that would otherwise never be completed. Most retargeting is done by e-mail--if you know the address of someone who has come to your site, you can follow up with an offer to save the sale. Image via Wikipedia. What's not to like?
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Sales] Infographic: The Key to World-Class Customer Service
    Related Stories Three Stats Marketers Need to Know When Thinking About Smartphones Feature Friday: Queue Callbacks The 5 E-Commerce Mistakes That Could Be Killing Your Sales. 'Recent studies show that customers across all industries are increasingly frustrated with the level of service they receive. Call Routing Virtual Call Center
  • HUBSPOT  |  SATURDAY, MAY 18, 2013
    [Sales] Why P&G Can't Blame 6,250 Layoffs on Facebook
    Even via your door-to-door sales (that''s right, they''re now going to be spending ad budget on door-to-door sales). Michael Steib from Credit Suisse, in a conversation with P&G''s McDonald, asked, "Does that mean that ad spend, for example, is up sequentially in absolute terms and as a percentage of sales?". Facepalm*.
  • LEADERSHIP  |  TUESDAY, JULY 23, 2013
    [Sales] 4 Pros, Cons, Fears and Facts B2B Marketers Should Know
    The lead funnel in traditional marketing starts off with marketing handing over qualified leads to sales. It’s the progression of MQLs (marketing qualified leads) to SALs (sales accepted leads). Revenue marketing places revenue accountability alongside demand generation responsibility equally on marketing and sales. conversion.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 17, 2012
    [Sales] Never Take It Easy When You're On Fire
    Ron Karr , author of Lead, Sell or Get Out of the Way , learned a critical sales success strategy when his boss chewed him out after closing a big order. And, what really ticked him off was that another rep, who wasn't doing well at all, never got yelled at. Feeling full of myself, I walked into my manager's office to gloat.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 1, 2012
    [Sales] 10 Ways to Kickstart Your Inbound Marketing Program
    Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment. You are creating great content and your website delivers a great experience with a strong conversion rate.
  • SOCIAL MEDIA B2B  |  FRIDAY, MARCH 23, 2012
    [Sales] Understand How B2B Social Media Connects to Your Audience
    B2B social media is about connecting with prospects and customers, providing value to their business and tracking those interactions to leads and sales. For a simple transactional sale, this may be easier as sales cycles are shorter and less clicks are usually required. B2B Marketers Need Every-Click Attribution. Jeffrey L.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 19, 2012
    [Sales] Reaching Contractors via Mobile. Still Not a Believer? See what Grainger is doing.
    emarketer.com interviewed Geoff Robertson from Grainger on how they are using mobile in their sales process. We’ve talked a lot about mobile and what it means to both manufacturers and distributors when trying to reach the professional tradesmen. Over 50% of their users feel comfortable ordering over mobile devices.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Sales] Using What You’ve Got: Video Marketing on a Budget
    To learn more about how to use video in your marketing campaigns, join our webinar on Wednesday, October 30th with Marketo, Ceros, and Wistia: Video Marketing is the New Black: How to Drive Sales and Marketing Success. You’ll want to integrate any videos you make into the rest of your sales and marketing efforts. Modern Marketing
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Sales] 4 Lessons from Responsive Design for CMOs
    This is where testing and learning play an integral role in pinpointing the optimal threshold for free shipping to boost online sales and grow the brand’s market share amid competitors. 'Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Sales] 5 Tips For Improving Your Social Media ROI
    From there you can score that lead and potentially pass it on to your sales team. 'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. So just how do we measure what we’re doing on social?
  • HUBSPOT  |  WEDNESDAY, AUGUST 21, 2013
    [Sales] How to Master the Connect Call
    'The sales connect is the most transferrable skill to master. In sales, the connect is your opportunity to make that first impression on your prospect -- the first time that you''re catching someone live on the phone. If the prospect asks you for a high-level sale, give them a high-level overview instead. Few Clarifications.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Sales] 4 Types of Calls-to-Action You Need for Marketing Success
    You should incorporate a mix of CTAs that spans across different stages of the sales cycle. Others, like product demonstrations and sales consultations, require higher commitment and are less compelling. You want to expose people to these types of offers in order to push them further down the sales funnel. Connect with HubSpot
  • INBLURBS  |  MONDAY, FEBRUARY 14, 2011
    [Sales] How to overcome the Social Media Cash Cow fairytale
    It’s a widespread superstition that you only need to be there in social media and you will get a ton of customers and sales. Boosting B2B sales with social media. How many sales leads does your website generate? That’s 100% wrong! As any other communication channel social media has to be done the right way.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Sales] 5 ToDos for your Social Media Success in 2011
    Conversion rate, 4% = 10 sales. Revenue per sale, $300 x 10 = $3000 Revenue. How many sales leads does your website generate? You should focus on major trands to market your business. Here below are 5 todo's for you to be a step ahead of your competition! Shift your employee recruitment to social media. Measure your results.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Sales] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. commerce sales are expected to. 'Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the  U.S. Census Bureau , nearly 17 percent of the U.S.
  • BIZNOLOGY  |  THURSDAY, AUGUST 23, 2012
    [Sales] Are you turning your marketing into PR?
    mean, I have a reputation as someone who is constantly advising people to measure everything they do in terms of sales–the direct marketing playbook–and it’s very hard to do that in public relations. Photo credit: Wikipedia. Some of you might be scandalized to here me urge you to turn marketing into PR.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 16, 2013
    [Sales] Calls to Action: The Importance of Soft or Complementary CTAs
    And while this does not allow you to put them into a nurturing program, you can put on-click tracking onto the download link (which can then be measured in Google Analytics) to measure the interest in this asset,  helping you to determine positive patterns of behavior that speak to the visitor’s position in the sales funnel.
  • LEAD VIEWS  |  SATURDAY, AUGUST 7, 2010
    [Sales] Decode Your Online Leads
    Understanding the phase of decision making a visitor is in, is important because it helps you plan for timely nurturing, engagement or sales pitching. in the purchase stage , it is more about interacting with the sales representative of the company and finding out about any discounts, offers and closure and delivery details.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 3, 2014
    [Sales] Stop Being a Transactional Content Marketer
    We will also give your information to our green sales team and tell them to go close the deal now Now NOW as part of our commitment to make it as easy as possible for you to buy. 'Free white paper! Free webinar! Free eBook! We’ve all seen the promotional emails, banner ads and Tweets. It’s Free! It’s Free! So are books.
  • CONNECT THE DOCS  |  THURSDAY, MAY 6, 2010
    [Sales] The White Paper Question: To Gate or Not To Gate?
    We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? This experience included a variety of sales, marketing, business development, and management positions.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JULY 6, 2011
    [Sales] 8 B2B Content Marketing Blunders & How to Avoid Them
    B2B content marketing helps build brand awareness, educates prospects about new ideas and nurtures them through your sales funnel. Sales pitches are out, information and insight are in. Unfortunately, potential mistakes and missteps abound, but content marketing best practices will put your program on the right track.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Sales] How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You Can, Too
    So a company like Coca-Cola, which has already “acquired” most of the people in the United States, naturally shifts their marketing focus away from immediate sales transactions, and towards a more long-term emotional connection with consumers. In the United States, the average person drinks the equivalent of 275 (12oz) cans of Coke per year.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2012
    [Sales] Marketing Can Make You Crazy: Valentine’s Day Edition
    by Jason Miller Being a good B2B marketer means driving sales and engaging customers all while building meaningful relationships. ” It’s a fun look at how Marketo helps marketers manage demand generation campaigns, generate quality sales leads, and keep their sanity in check. Hilarity ensues. We can help.”
  • DIGITAL BODY LANGUAGE  |  FRIDAY, APRIL 17, 2009
    [Sales] Why the Contact Washing Machine must be In-House
    List uploads, whether purchased, or from legacy data stores are often of dubious quality, and any integration with your sales team's desktop email environment means that they will be contributing data as they chose to type it. Every source of data that flows into your marketing data base has an opportunity to dirty the data that is within it.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2011
    [Sales] Jon Miller Answers Your Questions: Reaching the Social Customer
    Content plays a tremendous role in lead nurturing as it often acts as a sales rep’s stand-in when a person is not yet sales ready. recent survey from the Marketing Sherpa found that marketing to a lengthening sales cycle is a growing concern and the third-most-pressing challenge for B2B marketers today.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 5, 2013
    [Sales] Sometimes Marketing with Technology Isn't Always the Answer
    In efforts to keep on trend, my boss and I attended Inbound 2013, a marketing conference that is held in Boston every year, to learn new marketing methods, hear from the best marketing and sales professionals and figure out how to ramp up our marketing efforts and take our company to the next level. but then I gasped.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Sales] Why Your Long-Forgotten Boilerplate May Hold the Key to Your Marketing Strategy
    Perhaps some of you have participated in scenes like this: your B2B company needs some marketing boilerplate copy—you know, the stuff that appears at the bottom of press releases, in the “About” section of your home page or on some evergreen sales collateral. ” moment from leadership, or what have you. Congratulations.
  • DIGITAL VOICES  |  TUESDAY, MAY 22, 2012
    [Sales] Big Data and the New Marketing Paradigm
    In the age of online shopping, marketing automation, point-of-sale computing and other instant customer feedback, Big Data has become the recent buzz word, touted as the be-all and end-all answer to the marketer’s prayers -but what is Big Data really? which email message results in higher sales?), Tasks like A/B testing (e.g.
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 10, 2012
    [Sales] Moving Toward Integrated Marketing: Considerations Beyond Campaigns
    For example, one team may have product or sales goals, while another has acquisition or profit goals. So while one department was using sales to measure its success, another decided to use profitability. However, sales were increasing at a far lower rate than marketing spend--which made overall profitability decline significantly.
  • CLIENT BRIDGE  |  THURSDAY, MARCH 3, 2011
    [Sales] Groupon and Online Marketing
    Social commerce sites can help Web-based businesses increase sales and generate brand buzz by leveraging social networks and amplify word of mouth. Groupon has been a game changer for not only brick-and-mortar businesses, but also online retailers and marketers. Selling Up - Getting a customer to your site is more than half the battle.
  • CLIENT BRIDGE  |  MONDAY, FEBRUARY 21, 2011
    [Sales] Finding Customers with Content
    Don't try to close sales with this material, but do include a marketing message. From copyblogger.com's Content Marketing 101 series, strategic thinking on how to take good content and market it to find customers: Get Attention - Every bit of content you produce should reward the reader/viewer. Consider white papers, tutorials and videos.
  • WRITTENT  |  FRIDAY, AUGUST 8, 2014
    [Sales] Why Quality Content is the Core for Any SEO Strategy
    It doesnt attract search engines, generate leads, or convert sales. More leads equals more sales and business. Even if you are lucky enough to not be penalized, prospects will not interact with your pages, which will hurt your SEO strategy and sales. 'Image source. Is quality content the backbone of your SEO strategy?
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Sales] 83 Exceptional Social Media and Marketing Statistics for 2014
    Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. What do only 48% of searches result in?
  • B2B MARKETING CONFIDENTIAL  |  FRIDAY, JULY 24, 2009
    [Sales] B2B Marketing Confidential: Three Ways to Track ROMI
    Its always better to take a look at customer dynamics vs. simply total sales. Disaggregating gross sales performance into customer-specific data yields huge insights. Its high-level, but its been very helpful for me over the past couple of months in thinking about a very complex, multi-channel marketing measurement problem.
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 21, 2010
    [Sales] New Focus Needed for B2B Marketers
    Craig Rosenberg, their VP of Products and services, and I have known each other since the first Sales 2.0 He’s been a constant contributor to B2B Sales and Marketing community @funnelholic and on his blog. Last night I went to the official launch of Focus at the Hotel Vitale. The Focus launch via Twitter. Conference. And few ?about
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JUNE 19, 2009
    [Sales] 5 tips to build more relevant and engaging lead nurturing emails
    If you have a complex sale, the best way to I know how to do this is to combine a human touch to build relationships with your lead nurturing message. First, they may indicate the status quo in an organization is changing, and secondly, they can contribute to the development of timely and relevant sales and marketing messaging. Tip 2.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 13, 2013
    [Sales] Joseph Zuccaro Discusses What You Need To Ace Your Marketing Automation Implementation
    Joe has over 25 years of experience in marketing and sales, and is a fantastic expert resource for everything marketing automation. Before you even touch a platform, make sure that Marketing and Sales agree upon the processes necessary to get a raw lead down the sales funnel. Ease of use and support.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 3, 2011
    [Sales] Content-Marketing Guidelines to Ensure Success
    Product development, customer service and sales are 3 areas that could be good sources for content. We’ve all heard the expression “Content is King.&# Although we all know it sometimes, we may not practice it. Listen to customers and prospects - what are they talking about, what issues/pain points do they need addressed?
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Sales] Email Copywriting: 3 tactics for delivering value over perceived cost
    Or they can be filled with another sales pitch thrown at the list with the hopes that a few a stick and click. 'Tweet Optimizing your email copy is a big key to tipping the value exchange fulcrum with your prospects. Copywriting is fraught with claims, and the job of a marketer is not to craft claims, but craft a conclusion,” Flint said.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Sales] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    Demand generation programs are touch points throughout the conversion optimization and sales cycles.". 19) More than half of marketers who’ve been using social media for at least three years report it has helped them improve sales. of companies using inbound marketing increase sales within 7 months. 1) What Is Demand Gen?
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 2, 2012
    [Sales] Find New Customers is primed and ready for a great 2012!
    We were named one of the 50 Most Influential in Sales Lead Management recently, which really validates our expertise in demand generation  and marketing strategy. With many new make-overs, the B2B demand generation consultancy and global marketing firm  Find New Customer s is armed for a great 2012. New robust email. new TV show. see below).
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 20, 2011
    [Sales] Apples to Apples: How to Stand Out from Your Competition by Dan Paulson – a book review
    Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. 4 1/2 stars out of 5. I’m honored that Dan Paulson invited me, as President of the B2B lead generation company Find New Customers to review his new book. Prospective buyers are unable to spot meaningful differences.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 16, 2011
    [Sales] Fire Your Customer
    As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. B2B Lead Generation : Fire Your Customer. If your business is young and small, choose your customers carefully. Find New Customers had a customer we should have fired long ago. Perhaps you can learn from our mistake.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 10, 2010
    [Sales] Does your Silverpop Ferrari collect dust?
    Find New Customers helps business increase sales leads through developing and implementing programs that improve the way they find and acquire new customers using best practices in lead generation. Are you a client of Silverpop ? You bought a great marketing automation platform from a great company. Silverpop is a great race car. One problem.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 9, 2014
    [Sales] What is the ROI on Delight?
    Prospects have a glimpse into the thought leadership and collaboration of not just the sales person, but the community of users. 'by Mindy Barenblat | Tweet this Delighting customers gets a lot of lip service as a “good idea,” but it can be hard to get buy-in. Delight does not always reflect in short term ROI. Would you fly them again?
  • MARKETING ACTION  |  MONDAY, JULY 14, 2014
    [Sales] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
    What that says to me, then, is that you can use automated programs to identify where leads are in the sales funnel, yes? So you can take that list of 150 and hand it over to sales. Third , sales and marketing alignment. Most sales people live in their CRMs and use those tools as their database of record. 'Pure gold.
  • SOCIAL MARKETING FORUM  |  SUNDAY, NOVEMBER 21, 2010
    [Sales] Prospecting the Social Customer
    Leads are passed to sales when, after the necessary lead nurturing, they are “ready&# to become a “customer&#. Although the shift in control of the sale transaction to the buyer is clear, we must do more prospecting than before! And that was always the case in sales. Tags: CRM Sales Social media marketing
  • HUBSPOT  |  THURSDAY, OCTOBER 28, 2010
    [Sales] New Data: Generating Quality Leads is a Top B2B Marketing Challenge
    But, every marketer - B2B, B2C or anything inbetween - should always be conscious of the quality aspect of lead flow to their sales team. Perhaps marketers in 2010 are just more cognizant of the demand gen issue within their organizations and understand that without quality leads, sales cannot be successful. So what did they do?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 23, 2011
    [Sales] 10 Things About Operating A Teleprospecting Firm To Be Thankful For
    Sales People: You complain, you miss appointments, you ask us to only find leads where they have active projects with budgeted line items for your technology only. Your sales abilities are what allow us to consistently provide the greatest ROI in our space. My Sales Guys and CDR's: Paul, Lang, Ed, Norte, Nicole, and Swartz.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 25, 2011
    [Sales] Demand Con Speakers Provide A Demand Generation Primer - Lesson 1
    DemandCon , a marketing and sales conference focused on demand generation, specifically the entire sales funnel, from first contact to revenue recognition. Ardath Albee , author of eMarketing Strategies for the Complex Sale. The venue? The first of those answers are below and the second will be posted on Wednesday on the blog.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JUNE 7, 2012
    [Sales] Cancer Sucks So Let's Do Something About It
    Sales Strategies www.bridgegroupinc.com Direct: 978.562.2623 [link]. The AG team impresses me every day with the amazing work they do for our customers, uncovering and delivering qualified opportunities. But yesterday they took my respect to a whole new level. We were thrilled to have the opportunity to help. Below is a note from Trish.
  • CK'S B2B BLOG  |  SUNDAY, NOVEMBER 6, 2011
    [Sales] The Mobile Revolution Gets A Makeover.
    The website which features my B2B Mobile Guide, all B2B mobile content, and videos has undergone a makeover! Readers will recall that earlier this year I launched The Mobile Revolution & B2B  to shine a much-needed light (and connect many dots!) on how mobile is prime for B2B companies and audiences. B2B Mobile Marketing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Sales] The Characteristics of a Marketing Automation Expert [Infographic]
    Traffic Cop- A marketing automation expert works at the intersection of sales, marketing and technology. 'Editor's Note: Today's post comes courtesy of Amanda Nelson , Director of Marketing at RingLead, where she leads the content marketing strategy and execution. Follow her on Twitter at @amandalnelson. Share the knowledge!
  • LEADERSHIP  |  FRIDAY, AUGUST 1, 2014
    [Sales] Interesting Infographics: 6 Components You Need In A B2B Online Marketing Program
    Consider these stats: Up to 50% of sales are rewarded to the first vendor who makes the initial response. As reported by the infographic, 66% of buyers believe regular communication from sales/marketing helps sway their purchasing decisions. Strategy. Content Marketing. Generating Traffic. Generating Leads. Managing Leads. Analytics.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 11, 2014
    [Sales] PowerViews with Ruth Stevens: The Science (not the art) of Marketing
    Social media and inbound sales are like the icing on the cake, she said. 'The amount of data available to marketers today can be overwhelming. Ruth has held high level marketing positions at Time Warner, IBM and Ziff Davis. Here is the full video of our entire chat and below that, some highlights. Inbound marketing is tough to scale.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 17, 2013
    [Sales] 5 Steps to Creating Content That Converts to Revenue
    It’s typical that sales and marketing will have different messaging; it’s very valuable to discover what’s working for sales and bring that into the marketing content creation. The act of downloading the paper is scoreable, so it creates or adds to a lead score that helps indicate sales-readiness. Understand the buyer’s journey.
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 7, 2014
    [Sales] Why Video Marketing Adoption Drives Positive Change
    Lead Management: How many times have you had Sales ask you for more leads? At times, it may almost seem like a chanted mantra to appease the business gods – “ooom, more leads please… ooom, more leads please…” but more leads, alone, isn’t what Sales really wants. Should you be tracking views alone? vs 2.9%).
  • MI6 MARKETING AGENCY  |  FRIDAY, JUNE 18, 2010
    [Sales] The Mi6 Chart Toppers, May 2010
    Audience: Senior Executives, Marketing and Sales Professionals. These charts have been sourced and shared with the intent of helping inform and educate senior executives, marketing and sales professionals with useful and actionable information. Author: Teresa Herbert. In May 2010, 49 charts were shared which were viewed 11,432 times.
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