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  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 11, 2015
    [Sales] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. Do you want your content to attract more traffic, convert visitors to leads, or nurture those leads toward a sale? Sales/support FAQs. These three questions will have the greatest impact. What is the content’s focus?
  • AVITAGE  |  MONDAY, JULY 23, 2012
    [Sales] Got content challenges? Apply the problem-cause model.
    The problem-cause model is used to address the shift many companies are making from selling products to conducting a consultative, solution-oriented sales. Serious practitioners of content marketing inevitably face significant content challenges. However, I seldom see content strategy guidelines address operational issues.
  • TOMORROW PEOPLE  |  FRIDAY, NOVEMBER 18, 2011
    [Sales] Why SEO Is About More Than Just Keywords
    Plan for a sales funnel, not a swift exit. Website SEO alone is not a sales winner. SEO: Much more than just keywords. SEO is now a well known aspect of marketing. The rise and rise of search engines and the growth of the internet mean that companies are keen to get in on the act. So what is the right mindset for making more from SEO?
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 22, 2013
    [Sales] Social Media ROI [Video]
    Transcript: Social Media’s ROI is real and measureable at every stage of the sales funnel. Example: • BlendTec’s “Will It Blend” video series led to a 650% increase in visitors to BlendTec.com and a 500% increase in blender sales. This is a great little video by Ignite Social Media  on the ROI of social media.
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Sales] Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare
    billion in sales were generated on Black Friday -- a new record for the post-Thanksgiving shopping holiday, according to Comscore. In addition to the impressive growth in sales, IBM stated that 51.2% of all ecommerce browsing was from mobile, and 28% of purchases came from mobile devices. Last year, $1.5 Traffic Management. seconds.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 27, 2011
    [Sales] What is Thought Leadership and Why Do you Need It?
    Thought Leadership can come from any source – executives, customers, product managers, designers, customer service reps, sales people. These were some of the questions asked recently at the #profschat back on September 16 th by @MProfsEvents and the good folks @MarketingProfs. The key here is that the agenda is set by your audience.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Sales] Social Media Marketing and Darwin: Evolution or Irrelevance
    Are consumers entering conversion pathways that lead to sales opportunities? “If you don’t like change, you’re going to like irrelevance even less.” – ” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century. Sound daunting?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 29, 2016
    [Sales] The business case for unbranded content
    Here are the results, directly attributable to the lightly-branded film: 1,400 percent increase in sales. Here are the results, directly attributable to the lightly-branded film: - 1,400 percent increase in sales - 15,000 percent increase in traffic - 96 percent first-time visitors. 3. Turns out, there could be some very good reasons.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 13, 2011
    [Sales] Leverage social media, beat your B2B’s competition
    However, properly done it can… boost your traffic and help generate leads elevate your website’s ranking complement your marketing with peer reviews/referrals help increase sales yields But did you know? No, it won’t cure snakebite or remove warts …although some social media enthusiasts may have left that impression. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 10, 2015
    [Sales] How to change your company culture for marketing success
    Everybody in sales and marketing had to go through annual training programs about what to do if we ever saw a competitor, or a competitor spoke to us. Everybody in sales and marketing had to go through annual training programs about what to do if we ever saw a competitor, or a competitor spoke to us. history. Company culture rules.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Sales] Why We Acquired Rekindle
    Below I’ve taken the time to share some of my thoughts on why we made this specific acquisition and how we view acquisitions like these as part of our commitment to rapid growth and transforming the marketing and sales landscape. 1) Make the RIGHT connections. As we’ve grown, we’ve expanded that same thinking into the world of sales as well.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Sales] 8 Pieces of Marketing Wisdom for the Chinese New Year
    You will be more aligned with your sales team this year.". It's when sales and marketing are so aligned that even their names become one. Successful sales and marketing teams talk, and talk often -- and they set goals together. In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. Cheesy? little.
  • HUBSPOT  |  TUESDAY, APRIL 2, 2013
    [Sales] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
    There is common debate about whether marketers should use sales revenue or gross profit (also called gross margin) as the structure for calculating their ROI. However, using sales revenue overstates our ROI since we are not taking into account our cost of goods sold (COGS). Total Sales and Marketing Cost Number of New Customers.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 16, 2016
    [Sales] Mi6 Agency’s Top Charts for August 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of August 8th. More Comprehensive Analytics for B2B Marketers. Week of August 1st. 15 Aug.
  • MI6 MARKETING AGENCY  |  SUNDAY, FEBRUARY 28, 2016
    [Sales] Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs
    Mi6 Round Ups are published twice a month and feature summaries and opinion on select handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Sales and Marketing 1) Influencer Marketing. What should you consider when developing and implementing an influencer program? not the vendor.
  • MI6 MARKETING AGENCY  |  SUNDAY, FEBRUARY 28, 2016
    [Sales] Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs
    Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Sales and Marketing 1) Influencer Marketing. What should you consider when developing and implementing an influencer program? not the vendor. The goal?
  • VIEWPOINT  |  TUESDAY, FEBRUARY 11, 2014
    [Sales] PowerViews with Ruth Stevens: The Science (not the art) of Marketing
    Social media and inbound sales are like the icing on the cake, she said. The amount of data available to marketers today can be overwhelming. Ruth has held high level marketing positions at Time Warner, IBM and Ziff Davis. Here is the full video of our entire chat and below that, some highlights. Inbound marketing is tough to scale.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 16, 2016
    [Sales] Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]
    IT services, consulting), and B2C industries that have sales teams (e.g. As an attribution solution, we are in the unique position of having a rich database of marketing data that tells the story of how marketing efforts from all channels turn into varying levels of downstream results, from leads to revenue. The report consists of two parts.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 10, 2016
    [Sales] How to Send Emails Your Customers Won’t Delete
    Executives need to generate sales and revenue (and maybe move aging stock or renew customer interest in a core, if undervalued, service). I’ve gotten 12 business emails today. It’s only 9:14am. A “light” day in email marketing so far. My inbox isn’t alone. The email struggle is real. You feel it, don’t you? There’s. Email. We’ve read “free!”
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2011
    [Sales] Do Marketers Have Any Credibility?
    First, I think we need to quantify every marketing effort and use our knowledge, courage and leadership to tie all of our efforts to business outcomes in the form of new demand, higher sales and more profitable customers in both the long and short-term. In a recent survey, almost three-quarters of CEOs think marketers lack credibility.
  • 3D2B  |  TUESDAY, FEBRUARY 25, 2014
    [Sales] B2B Lead Nurturing: Which Works Best? Direct Mail, Email or Phone?
    If you want to maximize your sales conversion rates, start by picking up the phone. But that doesn’t mean you want to send a field sales rep out to ferret out a lead’s requirements. Your goal is to listen to the prospect and learn enough to establish next steps in the sales process. What’s the best way to do this?
  • THE POINT  |  THURSDAY, MARCH 11, 2010
    [Sales] 7 Mistakes To Avoid In Your Next Webinar Invitation
    Build Your Inside Cloud” may be a hot topic to some, but add “with Parallels” and in an instant the invitation becomes a sales pitch. 2. I’ve written a number of times in this space about how to maximize response from email Webinar invitations. For example: 1. Sell the offer, not the product. Lead with compelling benefits, not just facts.
  • HUBSPOT  |  MONDAY, NOVEMBER 26, 2012
    [Sales] How to Calculate the Value of Your Social Media Followers [CALCULATOR]
    The average conversion rate of your website, from visit to sale or visit to lead. It could be average sale price or average lead value. You can answer the questions for either your Twitter or Facebook marketing efforts, and you can enter information based on lead generation or actual sales data. UpM (Unlikes-per-Month).
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Sales] The Inbound Marketing Kit You've Been Waiting For [Free Download]
    Topics cover every level of the marketing and sales funnel, from attracting (social media, blogging, and SEO) to converting (landing page optimization) to nurturing (email). As an ancient Greek philosopher once said, "So many inbound marketing resources on the web; so little time to read them.". social? Blog post templates.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Sales] Change or Die | Fast Company
    billion in sales. Rusty Weston , Owner/Partner Blog post , 7/23/08 Nicky Fried , Vice President Blog post , 7/23/08 Jim Haudan , CEO Blog post , 7/22/08 Marc Hausman , CEO Blog post , 7/22/08 Emily Jasper , Sales Representative / Account Executive Blog post , 7/22/08 Find People. Feedback. Find People. Find Groups. Find Blogs. Search.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Sales] Using What You’ve Got: Video Marketing on a Budget
    To learn more about how to use video in your marketing campaigns, join our webinar on Wednesday, October 30th with Marketo, Ceros, and Wistia: Video Marketing is the New Black: How to Drive Sales and Marketing Success. You’ll want to integrate any videos you make into the rest of your sales and marketing efforts. Modern Marketing
  • ANNUITAS  |  TUESDAY, OCTOBER 14, 2014
    [Sales] Why Change Management Comes into Play in B2B Marketing
    There’s no better time to be a B2B marketer – we know that. The opportunities for impact on an organization by marketers are tremendous. Technologies allow us to track performance, revenue and contribution to pipeline seamlessly and there seems to be no shortage of ways we can connect with our buyer. Dreamforce offers something for everyone.
  • BIZIBLE  |  TUESDAY, OCTOBER 27, 2015
    [Sales] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    Because of that, they can’t connect to specific customers and therefore doesn’t connect to the sales department and revenue. This is often serviceable for B2C attribution because there isn’t a sales team process, but it doesn’t cut it for B2B attribution. Web and Other Channel-Specific Analytics -- “Hacking” an Attribution System.
  • BIZIBLE  |  THURSDAY, FEBRUARY 18, 2016
    [Sales] How to Measure the ROI of Brand Marketing With Attribution
    And because we have effective attribution, we are able to see how this traffic turned into leads, sales opportunities, and then eventually revenue. Attribution data connects our marketing efforts to downstream outcomes, like sales opportunities and revenue. Many believe it’s just not possible. Or 5 million 30-second brand impressions?
  • INFLUITIVE B2B  |  THURSDAY, MAY 12, 2016
    [Sales] The One Thing Your Account-Based Marketing Strategy Is Missing
    Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. Providing your advocates with sales enablement tools customized for their company. Create your dream ABM program!
  • MARKETING ACTION  |  WEDNESDAY, MAY 22, 2013
    [Sales] SugarCRM / Act-On Integration Prompts Prosperity for Propelics
    But when the company assessed how they might improve marketing and sales processes, they went for it, maximizing all their opportunities and chalking up enviable numbers as a result. It also closed the gap between the time a lead was generated and the time sales could follow up on it from days to just hours. Growth is expectable.
  • CLIENT BRIDGE  |  THURSDAY, JUNE 19, 2014
    [Sales] How to Define Your Funnel Stages & MQLs
    Successful Smarketing requires your sales and marketing team to work together by using the same definitions and sharing the same goals. Sales qualified leads. This is an important stage in the funnel as it is the point where the marketing team may transfer leads to the sales department or other actions may be required.
  • ANNUITAS  |  THURSDAY, JANUARY 8, 2015
    [Sales] How to Have a Successful Marketing Automation Implementation
    Once the leads are passed over to sales, marketing will have a very limited view which will have a negative impact on reporting. Now that you’ve selected your marketing automation platform (MAP), it is time to implement. What is your Demand Generation Strategy? Knowing your Demand Generation Strategy will help you to plan for the road ahead.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 25, 2013
    [Sales] The Vision Behind Marketing Made Simple TV – with Marilyn Daly of Watchitoo
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. What makes Marketing Made Simple TV such a great TV show ? It’s truly a TV show, and not a web show. TV shows like “Face the Nation” are characterized by camera changes, B-Roll content and an off-screen “green room.”
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Sales] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    11) Treat your sales and business development people. The relationship between sales and marketing can be tenuous at times, so take some time for team building. 21) Do a sales analysis. Finding qualified contacts in your CRM that your company wasn''t able to connect with could salvage a few sales. Think fast!
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 4, 2015
    [Sales] A Basic Guide To Fair Use Of Trademarks
    After the first sale – Courts have repeatedly held under the so-called ‘first sale’ doctrine that trademark infringement cannot be committed during the real and genuine resale of non-adulterated goods.  Trademark and intellectual property law can be extremely complex, time-consuming, and costly to litigate. Social Media
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Sales] 5 Ways B2B Marketers Can Learn to Love Facebook
    Being more accessible on Facebook can also help your sales team. B2B sales rock star Jack Kosakowski says he usually closes a sale a few days after making a connection with a prospect on Facebook. Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? Um … maybe not. Third?
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 17, 2011
    [Sales] Can Your Customers Find Your B2B Industrial Company Online?
    How about posting a demo of your complex industrial machinery on YouTube (and letting your sales force use it as sales piece)? Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Maybe, maybe not.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Sales] The Anatomy of an Effective Marketing Brain [Infographic]
    Application -- Companies that put data at the center of marketing/sales decisions improve marketing ROI by 15%-20%. The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world. Interesting Left Brain Data.
  • HUBSPOT  |  WEDNESDAY, JUNE 19, 2013
    [Sales] 5 Simple Ways to Boost the Impact of Your Marketing Automation Workflows
    Whatever situation you find yourself in, simply being aware of the differences in starting conditions -- and using them to guide your workflow optimizations -- can help you deliver a more well-rounded lead to your sales team. 3) Start using goal-based workflows. before they''re ready to be called by Sales. Or Daft Punk. Right. Right.
  • BIZNOLOGY  |  FRIDAY, JULY 31, 2015
    [Sales] 5 do’s & don’ts of B2B lead qualification
    Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. There is no question that a speedy follow-up converts more inquiries to leads and sales. We Most companies do not have a process for passing back the lead if it does not convert to a sale.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 3, 2016
    [Sales] Can Marketing Automation Save Your Content Strategy?
    In fact, automation can improve the entire sales process—from the quality of your leads to the information you learn about those leads, and even the efforts that go into motivating a conversion. In fact, marketing automation can accelerate the entire sales process by nurturing leads and qualifying them. Your company needs a website.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 8, 2015
    [Sales] How To Measure The Real Business Impact Of Content Marketing
    With their content marketing maturity model, the research and advisory firm urges marketers to practice seeing beyond sales, leads and vanity metrics and take in the much bigger picture of the ever-expanding field that is content marketing. By NewsCred Contributor Anastasia Dyakovskaya. and of course, FAQs. Bottom line? Content Marketing
  • SAZBEAN  |  FRIDAY, APRIL 13, 2012
    [Sales] How Closed-Loop Marketing Works
    Closing the loop” just means that sales teams report to Marketing about what happened to the leads that they received, which helps Marketing understands their best and worst lead sources. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Let’s find out! News & Notes
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2011
    [Sales] MakesBridge Offers Powerful Features to Small Business Marketers
    These rules can be used in segmentation, lead scoring, and sales alerts. Mailings can be triggered by steps within a MakesBridge campaign, The sales automation module gives salespeople access to detailed information about their leads, including their current campaigns. See my List of Demand Generation Vendors for other options.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 17, 2013
    [Sales] 5 Steps to Creating Content That Converts to Revenue
    It’s typical that sales and marketing will have different messaging; it’s very valuable to discover what’s working for sales and bring that into the marketing content creation. The act of downloading the paper is scoreable, so it creates or adds to a lead score that helps indicate sales-readiness. Understand the buyer’s journey.
  • VOLACCI  |  MONDAY, AUGUST 19, 2013
    [Sales] 5 Ways Breaking Bad is Killing the Competition with Content Marketing
    DVD sales and episode downloads have made that model a thing of the past, and AMC does a great job selling and promoting their revenue generators. Every piece of online content, and many of the commercials all point viewers towards DVD sales or episode downloads. Audience engagement and interaction . Create paying customers.
  • LEANDATA  |  THURSDAY, MARCH 26, 2015
    [Sales] Why Domain Matching leads to DemandGen Failure
    Too often, I see sales and marketing organizations kick-start ABM by matching leads to contacts and accounts using domain information (i.e. These bad matches cause numerous downstream problems: Leads are routed to the wrong sales rep, account manager, or account executive, and the lead is never followed up with. Bulk domain matches.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, AUGUST 23, 2010
    [Sales] 6 High Return Marketing Ideas for Getting Results During Low Return Economic Periods
    Most of all be very targeted and measure your results and avoid megaphone mud slinging sales and marketing approaches. Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales.
  • WRITTENT  |  WEDNESDAY, MAY 7, 2014
    [Sales] SEO Copywriting: 25 Best Practices for 2014
    They aren’t a foolproof way to skyrocket sales and conversions rates, either. They are trusted copywriting and search engine optimization techniques – tried and tested methods that over time have proven effective in boosting rankings, web traffic, click-through rates, and sales. They can also enhance credibility and authority. Engage.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 9, 2013
    [Sales] Ted Talks: Hannah Brencher: Love letters to strangers
    This is why Fearless Competitor, the blog of the sales lead generation company Find New Customers shares insights. What more sales leads? Sundays are for learning and expanding minds. Grab the free white paper on B2B demand generation How to Find New Customers at top right. And the response she got was remarkable.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 9, 2011
    [Sales] 20 Quotes To Inspire Your Marketing
    Right’ but Sales but wants ‘Mr. I intended to sit down this weekend and write a completely different blog post. But the weather was nice. There are lots of folks enjoying their vacations here in the lazy days of summer. And some people like to use this time for reflection. Which ones did I miss? Drucker. Photo Source. Strategy
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Sales] There Is No One Size Fits All B2B SEO Program
    It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged in several discussions with prospects about SEO projects kicking off in the New Year. A few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings. Preliminary SEO Analysis. BuzzSumo. SEMRush.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 23, 2015
    [Sales] B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas
    Buyer personas are a tool to help guide business and marketing strategy: “What I have seen work for B2B marketers is treating personas as a very practical, tactical guide to help inform decisions in content marketing, demand generation, sales strategy, and more. Click To Tweet. Why is Data on Buying Intent the Key?
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 5, 2012
    [Sales] How Effective is Your Lead Generation? Key Insights from Lenskold Group’s 2012 Lead Generation Marketing Effectiveness Study
    51% yes, and our marketing automation is integrated with sales/CRM. 36% somewhat–we do cost per lead and cost per sale. Integrated users show much higher use of cost efficiency, sales, revenue, and forecasting metrics. It can have a great impact on revenue per sale by upselling customers and generating demand.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 13, 2013
    [Sales] What An Advocate-Centric Marketing Organization Looks Like
    They must juggle many priorities at once while collaborating with colleagues on advocate marketing program objectives related to other departments, such as sales, product management and customer success. At most B2B companies, the marketing teams just keep growing and growing. Executive sponsorship from the CMO.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 18, 2015
    [Sales] Emails That Encourage Customer Engagement
    Studies show engaged customers have positive responses to businesses, which translate into higher sales. By sending the right messages and promotions, you can increase engagement and sales. You can promote an event or a product occasionally, but your newsletter should focus on engagement rather than sales. Welcome email.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 27, 2015
    [Sales] How to get 50% more leads with smart content marketing
    You’ll have a better chance of landing more customers in each category if you spend time customizing each sales funnel. Turning visitors to your site into customers doesn’t require a degree in rocket science, but you do need to pay attention to what your customers want and do your best to deliver it. Start With Targeted Content.
  • THE FORWARD OBSERVER  |  MONDAY, JUNE 23, 2014
    [Sales] How Long Does Inbound Marketing Take to Reach Success?
    At that point, the sales person could influence more of the sales process since they had the leverage of information. content marketing strategy mapped to your persona’s sales journey. Results are not immediate but they are long term. growing number of companies are awakening from their long, outbound marketing slumber.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 27, 2011
    [Sales] 12 Internet Trends You Need To Know From Mary Meeker
    Online retail sales declined less than the all retail spending in the downturn and is growing faster in the recovery. But at only 8% of all retail sales, and with the additional growth of mobile shopping, e-commerce has a way to go. 5. Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit.
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Sales] How To Measure Paid Media ROI (ROAS)
    If your paid media campaigns are generating clicks and leads, but they’re not getting through the marketing and sales qualified lead stages, they aren’t particularly valuable. Now, for marketing organizations that are truly aligned with their sales team and have a revenue commitment, it’s important to take the final step and measure ROI.
  • E-QUIP  |  THURSDAY, JULY 3, 2014
    [Sales] Selling: It's Not About You
    Given our dislike for these practices, surely we would be motivated to approach sales differently. In hundreds of sales calls with technical practitioners, what I''ve commonly observed is not listening, talking too much, not really understanding the client''s needs, failing to follow up. The s-word is rarely mentioned in some firms.
  • TOMORROW PEOPLE  |  TUESDAY, DECEMBER 18, 2012
    [Sales] The Great Social Customer Service Race [INFOGRAPHIC]
    Before joining Software Advice in 2012, she worked in sales management and advertising. How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation''s top brands provide consumer support on Twitter. Positive ("thank you!"). Negative. question from their FAQ page.
  • SAZBEAN  |  WEDNESDAY, MAY 4, 2011
    [Sales] Book Review: Enterprise Social Technology by Scott Klososky
    Identify Actions – Having a clear call to action is one of the most missed parts of marketing strategies for many companies.  If you spend a lot of effort building an audience, but it’s not clear what they should do next, you’re missing out on a lot of sales. But these websites are valuable assets in any online strategy.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 10, 2014
    [Sales] Grab the Low-Hanging Fruit: How Best-in-Class Companies Leverage a 360-Degree Customer View
    New research provides both sales and technical leaders with a clear roadmap of the most effective tools and best practices that will enable their enterprises to maintain their customer relationships for longer, more profitable opportunity windows. Learning from the Best-in-Class: Getting Customer Data under Control and Fully Leveraged.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 20, 2016
    [Sales] Strategy, Growth, and Account-Based Marketing: A CMO Speaks
    Culture sets the tone for relationships between various groups in any organization – such as the relationship between sales and marketing – as well as setting the tone for planning, goals, responsibilities, and budgets. At Triblio, even as CMO, I’ve spent <50% of my time marketing and >50% of my time on sales and customer success.
  • BIZNOLOGY  |  WEDNESDAY, JULY 13, 2016
    [Sales] Why don’t more marketers use keyword research?
    At a certain point, Joan will collect leads for the sales department to follow up on. In order for the sales people to close the deals, they need to know the whole customer journey for each one of the leads. I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. Like this post?
  • HUBSPOT  |  MONDAY, MAY 16, 2016
    [Sales] The 5 Most Common Mistakes Made By Veteran Inbound Marketers
    We look at what they’re doing to generate and nurture leads, how they’re utilizing their website and other digital (and non-digital) communication channels and how that all aligns with and connects to their sales approach. My sense is that she is not alone. I’m increasingly hearing the grumbles of frustration from inbound practitioners.
  • HUBSPOT  |  SATURDAY, OCTOBER 4, 2014
    [Sales] Competition vs. Collaboration: What to Do With Disengaged Employees
    This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. typical sales employee may respond better to a competitive program, while a typical customer service employee may engage more with a collaborative one. To read more content like it, subscribe to Sales
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, NOVEMBER 13, 2013
    [Sales] Advisory Boards
    This is easier to develop and can actually provide real value to your business as well as your sales process. For instance, the group might evaluate your sales and service functions or serve as a sounding board for new product ideas. What’s the sales angle? Advisory Boards  . Both topics are covered below. 
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Sales] Savvy Toolkit - How Do We Operationalize Content Marketing?
    Besides I love any graphic that supports the "bored at work" demographic as the start of the sales funnel! Content Marketing is coming of age. Finally most savvy marketers have embraced content as the opposite of spray and pray spam approach. But how the heck do you plot that out for your boss. Click image below for larger version
  • MI6 MARKETING AGENCY  |  SATURDAY, MAY 7, 2011
    [Sales] Mi6 Quick Tip #6
    banner stand is a device that holds a promotional banner promoting a sale, your company, your brand etc. You can produce more banners for field marketing and sales organizations this way. Save Money on Event Signage. Chances are you’ve seen a banner stand at a mall, in a retail store and at a tradeshow. Recommendation. Related Posts.
  • ACT-ON  |  MONDAY, JUNE 13, 2016
    [Sales] Is Inbound Marketing Holding Your Business Back?
    In most sales, inbound and outbound tactics are complementary and inextricable from the process, for a successful outcome. We’ve all seen the numbers about how far the buyer gets through the process before agreeing to connect with a sales person. But getting found is only the beginning. The risks of inbound-only. Inbound or outbound?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 16, 2013
    [Sales] 35 Expert Tips To Make B2B Content More Manageable
    Sales, customer service, product management, and marketing all need to talk to one another in order to create a strong content strategy – ? traffic, leads, sales) – ? Content marketing is an art that, when done well, not only provides value, but also produces sales – ?@samfiorella?. Content. DavidBThomas?. 2.
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Sales] How to Write a Creative Brief for Your Next Video Project (with Template)
    Recently, Act-On had a sales kickoff that included 17 videos created for (and during) the event, either to be shown there or used in an email campaign leading up to the event. Want to drive ticket sales? Proper planning permits perfection. have been creating marketing videos for more than six years. Don’t want to write them down?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 25, 2013
    [Sales] I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
    The new systems can also feed sales, customer service, online advertising, point of sale, and any other customer-facing systems. It has taken me a while to connect the dots, but I’m now pretty sure I see a new type of software emerging. Those are something new. Others I haven’t yet written about include Mintigo and Gainsight.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Sales] The Best White Paper on B2B Demand Generation Ever Written!
    It was originally sponsored by Marketo and was edited by one of the top sales experts in the USA and she’s a top author too and she’s a perfectionist when it comes to writing, so it took time to create a work of art like How to Find New Customers. More and more people are finding this blog each and every day. Thank you so much!
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Sales] Content Strategy Before Technology Acquisition
    Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. But if you’re not in a position to be constantly talking to prospects as a marketer, your sales people are the next best thing. Stay with me here! Content Tech
  • 3D2B  |  TUESDAY, MAY 3, 2016
    [Sales] The Essential Role of Telemarketing in Account Based Marketing
    “ More than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.” — Sirius Decisions, 2015 State of Account Based Marketing. Account based marketing recognizes that large organizations have tremendous sales potential, and each should be treated as its own market.
  • SAZBEAN  |  SATURDAY, APRIL 20, 2013
    [Sales] Top Internet strategy, marketing and technology links for the week of April 20, 2013
    Harvard Business Review) Twitter Ads Introduces Keyword Targeting  (Portent). News & Notes
  • E-QUIP  |  MONDAY, JANUARY 12, 2015
    [Sales] 10 Steps to Revolutionizing Your Rainmaking
    Never waste the client''s time, but always bring something of value to every sales call. 2. While you''re likely to agree with that statement, your sales approach is probably more transactional than relational. The usual marketing activities suffer the same fundamental flaw as the traditional sales approach—they''re self-centered.
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Sales] 5 Steps to Mastering Multichannel Marketing
    Your team could and should include Sales, maybe even IT, Management, or the Creatives. Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” ” Here are 5 steps to follow to launch a successful mulitchannel marketing campaign: 1. Website.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 20, 2012
    [Sales] What’s the Real ROI of Content Marketing?
    Sales lead generation needs content marketing. But if you stick to it in your sales lead generation programs, content marketing skyrockets in value. loqua published a great post on the Value of Content Marketing. Their findings are based on a new eBook and are shown in the image below. hope you find this information helpful.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 27, 2012
    [Sales] How to Find New Customers – our popular white paper
    As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. “ Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” How to Find New Custpapers on B2B demand generation ever. Clientes.
  • BIZNOLOGY  |  FRIDAY, JULY 24, 2015
    [Sales] Small business owners: 5 ways to go on vacation and not feel guilty about It
    Check emails, make phone calls, and reach out to any sales leads. If you are a sole proprietor, consider outsourcing some of your tasks like sales calls, answering emails, or posting to social media. Small business owners are never really off the clock. In 2014, the majority of small business owners did not take a vacation at all.
  • CAPTORA  |  MONDAY, OCTOBER 19, 2015
    [Sales] Account-Based & Top-of-the-Funnel Marketing
    strategic approach that coordinates personalized marketing and sales efforts to open doors and deepen engagement at specific accounts.”. “At Captora we are a product casting a big net, having sonar, and figuring out where the fish are while bringing in high volumes and continuing to scale through non-branded terms. According to Jon it is. “.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Sales] The Most Effective Inbound and Outbound Marketing Tactics
    Lead generation is simply the marketing process of stimulating and capturing interest in a product or service with the purpose of developing a sales pipeline. With consumer access to information always expanding, inbound buyers are between 60% – 90% finished with their buying journey before reaching your sales team. And why?
  • CONFLUENT FORMS  |  FRIDAY, OCTOBER 23, 2009
    [Sales] Reviews and recommendations for the RFP Database
    Confluent Forms LLC] provides one of the most valuable resources for a sales professional especially one in the IT world. Confluent Forms LLC's] RFP Database website is an excellent resource for sales leads and a wonderful peer to peer network. would recommend them and their services to anyone in the sales industry." Thank you!"
  • HUBSPOT  |  SUNDAY, OCTOBER 5, 2014
    [Sales] 5 Industry Changes Keeping CMOs Up at Night
    Technology, marketing, and sales are more intertwined than they''ve ever been before. That means that they are at least halfway through the buying cycle before they even contact a sales rep or walk into a store -- if they do at all. This post originally appeared on The Agency Post. Change. Should they zero in on customer experience?
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 9, 2012
    [Sales] The One Day Business Plan Worksheet
    This is a great lead generation tactic that could get your more eyeballs and if your content is properly branded, sales will follow. 2) The One Day Business Plan Worksheet is a great document. This site offers documents both free and through their monthly payment plan. The document is called The One Day Business Plan Worksheet.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 2, 2015
    [Sales] Stop redesigning your website
    This is the month where the project actually starts, because now we can get feedback from customers (by their testimony yes, but more by counting the actions of what they do) as to whether the site has driven more sales, more conversions, or more of whatever you are expecting your website to do. There. said it. It’s certainly exciting.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Sales] How to Use LinkedIn for Business Development
    Remember, in B2B sales there are usually multiple people who influence the buying decision. For example, if your firm helps both sales and marketing professionals, you may need to join both the ‘Sales Best Practices’ group and the ‘Content Strategy’ group. The importance of networking has not gone away.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 9, 2015
    [Sales] Four ways customer connections will change by 2020
    While Google  halted sales of Google Glass in January , don’t rule out the probability that wearable technology will be mainstream by 2020. While Google halted sales of Google Glass in January, don’t rule out the probability that wearable technology will be mainstream by 2020. Technology is changing the way we buy, fly and try.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 29, 2011
    [Sales] Find New Customers Fan of the Month – Don F. Perkins
    As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the. Don F. Perkins. month is none other than Don F. Perkins.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 1, 2013
    [Sales] How to Create an Infographic in an Hour, the Sexiest CTAs on the Web, and More in HubSpot Content This Week
    Get 9 Days of Expert Sales Tips in Your Inbox. In an ideal world, you set aside a large chunk of your day to read up on the latest and greatest expert marketing or sales advice. To help give you your daily dose of sales information and inspiration, we put together a series of 9 quick tips to send you via email. until now. FAQs].
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 12, 2014
    [Sales] B2B Marketing Automation Vendor Strategies: What's Worked and What's Next
    In general, the winners have focused on two of the major strategy groups: reducing sales barriers and expanding distribution. I recently did a study of the strategies of B2B marketing automation vendors. The research identified 28 different strategies which fell into six major groups. Most vendors used more than one strategy.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 3, 2014
    [Sales] Stop Being a Transactional Content Marketer
    We will also give your information to our green sales team and tell them to go close the deal now Now NOW as part of our commitment to make it as easy as possible for you to buy. Free white paper! Free webinar! Free eBook! We’ve all seen the promotional emails, banner ads and Tweets. It’s Free! It’s Free! So are books.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 20, 2016
    [Sales] Teaching is the New Marketing
    My daughter Fanny , who won The Rachael Ray Great American Cookbook Competition, has a cookbook available for sale in March 2016, Oranges, Lavender & Figs. My daughter Fanny, who won The Rachael Ray Great American Cookbook Competition, has a cookbook available for sale in March 2016, Oranges, Lavender & Figs. Three Examples. 1.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 8, 2011
    [Sales] How to turn a good white paper into a great lead generation piece
    We’ve penned three great white papers to date – lead generation -  How to Find New Customers (Marketo); b2b sales – Definitive Guide to Making Quota (self) and email marketing – Moving from Transactional to Conversational Email Marketing (Genius.com) – so we know lots about this topic. How to Find New Customers.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 12, 2011
    [Sales] Delivering Return On Marketing – What’s Your ROI?
    This question can come from sales, company leadership or even be debated within marketing. In  The New Marketing Accountability I talk about how ALL marketing spend should be tied to quantifiable results that the sales team and executives can understand. Many B2B companies have long sales cycles that don’t conform to calendars.
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