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  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Sales] There Is No One Size Fits All B2B SEO Program
    few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings. SEO vendors need to understand the role SEO, content marketing, and website reporting and analysis play in turning visitors and prospects into sales-ready leads. Business cases would be needed for moving to a new platform. BuzzSumo.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Sales] New Twitter Launches, Helps Multimedia Marketers
    The Science of Twitter: State of the Twittersphere Meets Sales 2.0. Sign up: HubSpot's social media scientist, Dan Zarrella, and Sales 2.0 Twitter.com users will soon be using a new interface. Yesterday, the company announced that a new design for Twitter.com will roll out to users over the next couple of weeks. Marketing Takeaway.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 28, 2009
    [Sales] Value Propositions: Is Yours Strong Enough to Entice Customers?
    Here's one last example: I help people and companies boost their sales. could easily describe it as "sales consulting." About the author: Jill Konrath, author of Selling to Big Companies , helps sellers crack into corporate accounts, shorten sales cycles and win big contracts. You must know your stuff!"
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 28, 2009
    [Sales] Value Propositions: Is Yours Strong Enough to Entice Customers?
    Here's one last example: I help people and companies boost their sales. could easily describe it as "sales consulting." About the author: Jill Konrath, author of Selling to Big Companies , helps sellers crack into corporate accounts, shorten sales cycles and win big contracts. You must know your stuff!"
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Sales] 22 Tweetable Nuggets of Seriously Sage Marketing Advice
    To drive more sales, have a bake sale on the third Tuesday of every month. 'If you''re a frequent reader of this blog, you''ve probably heard of "inbound marketing" by now. But have you heard of the next big thing -- "midbound marketing"? Don''t feel bad if you haven''t. Midbound marketing. Try it. This happens to me a lot.
  • BIZNOLOGY  |  TUESDAY, MAY 1, 2012
    [Sales] Your followers care about you, but do you care?
    Over the course of a couple days, my Klout score went from 65 to 67 because my mother died. Not Not because I had some sort of amazing Klout-gaming strategy but because I have been honestly and openly sharing my grief at the sudden loss of my mother on Google+ , Twitter , but mostly on Facebook. But, it is like a mirror, right? Zits and all.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 19, 2011
    [Sales] Don't Second Guess Your Long Term Strategic Plans
    Over the past ten years AG Salesworks has helped over 300 companies grow their top line revenue through identifying and delivering high value sales opportunities. understand fully the pressures of showing immediate ROI on everything from PR, to Marketing, to Sales and new product development. I’ve been there. It works.
  • MARKETING ACTION  |  MONDAY, MARCH 9, 2015
    [Sales] The Future of CRM is Customer Engagement
    You had traditional CRM which everyone knew was sales force automation. Marketing is now becoming aligned with sales. Sales people are not necessarily altering the corporate marketing, and marketers are sensitive to what salespeople need. 'Paul Greenberg. Paige Musto. This discussion has been edited for brevity. They move on.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 13, 2012
    [Sales] “73% of CEOs believe marketing has little effect on increasing their organizations’ top line.”
    Ask any CEO what their Return on Investment is for their sales people, manufacturing department and most other parts of their company and they can tell you the number of the top of their heads. But ask them what effect marketing has on sales and they can only give you vague reaction. So who is to blame? So what is the solution?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 5, 2013
    [Sales] Business Marketing Association’s International Conference Was a Real Winner
    The general consensus was that we need better collaboration between marketing, sales and IT. 40% of all online sales are coming from mobile devices. 'I’m just back from one of the most intense 48 hours I’ve ever spent at a marketing event. Here are some highlights: Marketing role continues to get broader.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 10, 2013
    [Sales] Which Industries are Turning Cookies into Contacts? [CHART]
    Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! by Egan Cheung | Tweet this Marketers know that the key to growth is through generating new interest in their products and services from buyers who have never engaged with them before. 
  • THE POINT  |  THURSDAY, JULY 15, 2010
    [Sales] Getting the Most from Salesforce.com: A Conversation with David Taber
    DT: Well, the biggest misconception about Salesforce is that it’s something Sales reps like and Marketing folks don’t. How much does it cost you to qualify and nurture a lead into a real sales cycle? DT: Part of SFDC’s sales technique is to come in on the ground floor and gradually grow upwards in the organization.
  • DELICIOUS B2BMARKETING  |  FRIDAY, FEBRUARY 15, 2013
    [Sales] B2B's Digital Evolution
    Hes tired of his computer freezing all the time, and Sales has been complaining for months about problems running live demonstrations. Think with Google. Search. Featured Insights. Research Library. Planning Tools. Facts & Stats. Forum. Think Quarterly. Creative Inspiration. B2B's Digital Evolution. By Corey Mull, Research Director, CEB.
  • VIDYARD  |  TUESDAY, FEBRUARY 25, 2014
    [Sales] 5 Steps to a Successful Video Content Audit
    video content audit will keep you organized, effective, and ensure you’re producing videos that support your sales team and all parts of the funnel. I’d recommend including both your marketing and sales team members in this step, and a good look at your video engagement data. As a sales asset? ”). Total views.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Sales] 5 ToDos for your Social Media Success in 2011
    Conversion rate, 4% = 10 sales. Revenue per sale, $300 x 10 = $3000 Revenue. How many sales leads does your website generate? You should focus on major trands to market your business. Here below are 5 todo's for you to be a step ahead of your competition! Shift your employee recruitment to social media. Measure your results.
  • SAZBEAN  |  MONDAY, JUNE 13, 2011
    [Sales] Measuring Correctly By Asking the Right Questions
    But the real questions you probably want to answer have to deal with your business: How many sales am I getting from my online tactics? The same can be used online in order to create a series of dots that lets you trace a path from your online tactics to your sales and revenue. How do we know if we have the right numbers?
  • MARKETING INTERACTIONS  |  THURSDAY, MAY 5, 2011
    [Sales] Product vs. Solution vs. Perspective
    RT @cahidalgo: 57% of #sds11 attendees say their mktg/sales approach is Product-centric but want to move to solution centric. In reviewing the Tweets from yesterday [Thanks to @sgersh for compliling] I saw a Tweet posted by Carlos Hidalgo ( @cahidalgo ) that caught my interest. This is where perspective needs to play a bigger role.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, NOVEMBER 30, 2012
    [Sales] Zig Ziglar's Enduring Lessons
    I love working with sales guys. But I’ve always been extremely skeptical of sales trainers and motivational speakers; most of whom are full of it. But the sales and marketing world lost a giant this week with the passing of Zig Ziglar , one of the best and pioneering sales motivators.  ll miss him.  Be Real.
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 29, 2011
    [Sales] 100 B2B Social Media Marketing Predictions for 2012
    2012 B2B Marketing Predictions – Will Marketers Leave Sales Behind? We are not the only ones making B2B social media marketing predictions for 2012 this time of year. Plenty of writers are sharing their thoughts on what will happen next year. Below are a variety of predictions related to B2B marketing and marketing in general.
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Sales] The 3-Step Guide to Better Blogging
    It also affects your company’s bottom line – according to InsideView, companies with an active blog generate 67% more sales leads per month. And using our own multi-touch attribution capabilities , we can also see where our blog contributed to sales revenue – when it comes to measuring your blog’s ROI, it doesn’t get much better than that.
  • ONPATH  |  MONDAY, MAY 7, 2012
    [Sales] Webinar - They're Just Not That Into You
    Join us for 29 minutes as Mark Hunter (President, The Sales Hunter), Susan Englehutt (President, Vision to Value System) and Darryl Praill (Host, OnPath Business Solutions) discuss the five reasons why prospects are just not that into you and what you can do about it. It's very tempting when you really want a sale to settle for much less.
  • MARKETRI  |  WEDNESDAY, AUGUST 28, 2013
    [Sales] How Much Should You Spend on Marketing?
    Budget allocation normally follows a cry of "We need more sales; let's have a campaign." The client asked: "If the gross margin on a sale is $125, how can I afford to send out direct mail at $1 a time?" " Drayton asked him if he knew the average lifetime value of a customer - not just one sale.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 19, 2011
    [Sales] A Sad Day for a once-proud blog
    No offense to former clients of Find New Customers behind the once-great sales blog, the B 2 B Sales Lounge dot com., Still, it’s sad to watch a once-proud sales blog die from neglect. but as blogging experts we feel what you have done with it is sad. Note to our former customer : This is an eulogy – not criticism.).
  • MARKETING INTERACTIONS  |  MONDAY, OCTOBER 14, 2013
    [Sales] B2B Content Marketing is About More Than Publishing
    But, I'd like to submit that content marketing takes a whole lot more than publishing — especially for B2B companies with complex sales. 'Think like a publisher! That's been the rallying cry for content marketing for the last few years. We've created great content. It's getting read. But it's not moving the needle."
  • VIEWPOINT  |  THURSDAY, JULY 11, 2013
    [Sales] BANT is Bunk, BS and Irrelevant - per Ardath Albee
    Need: “This one is probably the most valid of the BANT criteria for without it there’s no possibility of making a sale. 'I really liked Ardath Albee’s blog on July 9, 2013— Why BANT is Bunk for Today’s B2B Buyer and not just because I agree with most of what she says. The blog is painfully honest, insightful and substantiated by facts.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 5, 2010
    [Sales] Top 10 Tips for Increasing Online Conversions
    This is a guest post from Michelle Strassburg, Head of Sales and Marketing at online wooden worktops vendor Wood and Beyond. Michelle has over 10 years experience managing online sales and today shares with us her top 10 tips for increasing online conversions. 10 top tips to increase online conversion rates for B2B sites: 1.
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 11, 2013
    [Sales] The COMPLETE Conversion Funnel
    The challenge is that this "digitization" requires individual sales reps to reliably record and and translate the results of their conversations. 'Guest blog by Josh Krafchin, Founder of Clever Zebo. Josh recently joined LogMyCalls for a marketing webinar titled ''The Path to Landing Page Genius.''. Phone Conversions. Phone is one example.
  • REVENUE JOURNAL  |  FRIDAY, JANUARY 28, 2011
    [Sales] Think you are "selling eggs"? Think again.
    You will only make a sale if you answer your customer's real questions. If you know what is important to your customers, you know the questions they ask as they buy. You will make those answers easy to find, as the customer is making her buying decision. read more. Copy That Convinces Copywriting How Customers Buy
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 19, 2014
    [Sales] Make Customers Happy Via the Phone
    The information collected from voice interactions should be integrated with data from other customer service or sales experiences to build a more complete profile. Less time is spent gathering basic information so the problem can be resolved, or the sale closed, faster and more efficiently. 25% move to website content. Everyone wins!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 20, 2011
    [Sales] Pirates, Train Wrecks, and Marketing Automation
    He also finds a set of puzzle pieces that, when assembled, present a flow chart of standard B2B marketing tasks: program setup, lead generation, nurturing, scoring, transfer to sales, and reporting. Expect to spend time on organizational changes and coordinating with sales, finance, and IT departments. Here's the screenplay.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 4, 2014
    [Sales] Social Media ROI: Mythic or Measurable? Six Experts Weigh In
    Contrary to the story above, Pam Dyer presents an infographic which illustrates 10 real-world examples of social media ROI for brands, such as Kraft’s “National Thank You Day” campaign for Toblerone, which drove half a million website visits and increased sales of Toblerone by 132%. What do you think? by Forbes.
  • BLOG MY CALLS  |  THURSDAY, MAY 22, 2014
    [Sales] New Study: Agents 'Ask for the Business' 3x More on Converted Calls
    We define as a converted call where one of four things happened: an Appointment Set , a Sale Made , a Reservation Made , or a Committment to Buy. Agencies and Marketers - Is your sales team asking for the business? 'And this is a big deal. The infographic used data extracted from millions of phone calls in the first 4 months of 2014.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 31, 2012
    [Sales] 28 Tweetable Moments from Sirius Decisions Summit #SDS12
    The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. Sales and Marketing Alignment Still # 1 Issue:  Sirius Decision mentioned that sales and marketing alignment is still the # 1 issue for us, but the Twitter traffic replied: “just get it done.”
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Sales] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    Remember: helpful content builds trust- trust builds leads- leads become sales. If prospects engage in your content, their lead score increases which means prospects are closer to being sales opportunities. Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. It’s an essential internet marketing tactic.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 18, 2011
    [Sales] Savvy Week in Review - February 18
    Five Relationship Blunders to Avoid in Your Sales and Marketing by @kathysacks via @MarketingProfs Playing off the Valentine's Day theme, Kathy Sacks lays out the five ways marketers can build long-term relationships with prospects and customers. It's been a tough winter for many us. Classic. Those naughty Facebook people.
  • FUNNEL FOCUS  |  TUESDAY, SEPTEMBER 14, 2010
    [Sales] Thought Leadership Interview: Ardath Albee Shares More Secrets to Content Marketing Effectiveness
    Take your list to sales and have them verify that the questions you have are indeed relevant to your prospects and ask them to add any others they’re hearing out on the street. Plus, with evidence it works, you’ve just taken a load of administrative work off your sales reps plates. Select a target audience, segment or persona.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 16, 2012
    [Sales] How to Make Social Sell: From Thought Leader to Thought Provoker
    Why is it so difficult to generate actual leads and sales using social media in the B2B world? Turning friends, followers and content into sales, leads and subscribers means solving customers' problems in ways that nurtures demand for larger solutions. He blogs at www.offthehookblog.com and can be reached at jeff@jeffmolander.com.
  • MARKETING ACTION  |  MONDAY, MAY 6, 2013
    [Sales] Mission Impossible? Measuring B2B Social Media ROI
    Can you measure sales and conversions? If it’s sales; you can focus on monitoring social channels for new opportunities and track their performance, but – be warned – that’s a very needle-in-the-haystack approach. You want to spend them wisely, and the C-suite wants to see the results. Social media is not easy to measure. Interaction.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 26, 2011
    [Sales] From B2B Marketing Silo to Buyer Experience
    Especially when dealing with a complex sale. " The first thing I thought was, Shouldn't all marketing be demand focused? Awareness is necessary for demand generation, of course, but I'm failing to see the value in creating a distinction between the two. This is when that "award winning, leading provider of." Way beyond.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 21, 2010
    [Sales] Ten social media problems that drive marketers nuts
    Followers are not the same as sales leads are they?   Over time, buyers will come, but you need to be patient and accept a low conversion rate as you focus on building relationships, not quick sales. Trying to deliver measurable business results from social media marketing can be frustrating. I’m learning this from experience. 
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [Sales] Top Ten Guests on Marketing Made Simple TV
    Jeff Shore, author of Be Bold and Win the Sale. Jeff Shore’s highly sought-after sales training seminars and keynote addresses inspire audiences across the globe to change their mindset and change their world. 'Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. https://www. Daniel H.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 18, 2012
    [Sales] How a Nonprofit Launched the Most Viral Campaign Ever [CHART]
    Sign Up now for Chart of the Week  to get a sales and marketing performance snapshot in your inbox every week! by Jesse Noyes | Tweet this If you did not know who Joseph Kony was one week ago, I am guessing that over the last 10 days, many of you now think you may have heard too much.  So – how did they do it? This is really the key.
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 15, 2013
    [Sales] 7 Rules to Live By for Creating Legendary Webinars
    Better still, if you engage your listeners effectively enough, webinars can result in immediate opportunities for sales. By examining your web stats and other metrics, you will likely see a pattern of what attracts interest and what creates sales opportunities. This post contains some key insights I’ve learned. You’re right. Practice.
  • AVITAGE  |  MONDAY, OCTOBER 1, 2012
    [Sales] I Need a Plan for 200 Videos for the Channel
    They also believe, with our partners, we can lower the total cost of sales.  Enable buyer teams to use the videos to align their understanding of WECAN solutions when no sales person is around.  Chapter One Max Wilson, Director of Marketing for WECAN Technologies, received the following email from his boss on Monday morning.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 22, 2011
    [Sales] Laugh and Learn featuring @fearlesscomp | Episode 23
    As companies struggle to create quality sales opportunities, they turn to  lead generation companies like  Find New Customers. B2B Lead Generation | Laugh and Learn featuring @fearlesscomp. We believe in making Friday’s fun – and hope you agree. We And we congratulate the savvy marketers at Eloqua for this outstanding video.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 9, 2010
    [Sales] The Power of Great Story-Telling
    was hired to head sales and marketing for a UK based Search Marketing firm. My current passion is story-telling, and it would have served me well in a recent experience. had to lead the staff in the UK as well as build a US operation where none existed. It seemed clear what needed to be done. Crank up marketing and lead generation.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 8, 2015
    [Sales] Need Content Ideas? Customer Questions FTW!
    Twitter can be used for any number of things when it comes to business – customer service, brand awareness, content distribution, sales prospecting, etc. It allows you to not only manage your brand or product, but also identify new opportunities, both sales wise and content wise. It happens to the best of us. LinkedIn Groups. Forums.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Sales] 6 Smart Collaborations Between Nonprofits and Brands for Breast Cancer Awareness Month
    Donations From Pink Beer Sales. The proceeds of the garment sales will go to "nonprofit organizations dedicated to raising breast cancer awareness and providing greater access to breast cancer screening and support services.". 'As you may know, October is National Breast Cancer Awareness Month. 4) Free Will Brewing Co.: nonprofit
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 8, 2014
    [Sales] The B2B Funnel is Now a Sieve
    wrote about it in my book, eMarketing Strategies for the Complex Sale , in 2009. 'The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel. The other is a conflict of personas. Depth of Relevance.
  • THE POINT  |  TUESDAY, MARCH 18, 2014
    [Sales] In Defense of Unsolicited Email
    But let’s say your sales team wants to go after 200 “target accounts” within the financial services industry. Do they really think that I’m going to spend my Tuesday morning getting signed up for some cheap BI training, order up a website review, and do a deep dive on our corporate telephone system?”. Stop buying lists.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Sales] How to Decrease Your Website's Bounce Rate [Infographic]
    And to inbound marketers whose primary goal is to attract and convert website visitors into highly qualified leads for their sales teams, a high bounce rate is obviously some pretty scary stuff. 'How sticky is your website? Are your visitors hanging around, or are they bouncing right off the page? Lucky for you, there''s a metric for that.
  • 3D2B  |  TUESDAY, MARCH 11, 2014
    [Sales] How to Use Account Profiling to Gain a Competitive Advantage in B2B Marketing
    'Imagine having deep insights into your target accounts that can give you a competitive advantage in marketing and sales. They enable you to prioritize who to call, create customized messages that grab their attention, encourage decision-makers to consider your products, shorten the sales cycle, and close the sale. .  .  .
  • SAZBEAN  |  SATURDAY, NOVEMBER 16, 2013
    [Sales] Top Internet Marketing Strategy Links for the Week of November 11, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 8, 2013
    [Sales] To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results
    Accompany your videos with a strong call to action (“Start your free trial”) and your emails will not only capture your prospect’s attention, but you’ll inspire action and drive leads through the sales funnel with a carefully constructed content path for them to follow. Use video assets in email campaigns. Spice up a blog post.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Sales] What You Can (and Should) Ask for on Your Landing Page Forms
    Instead, marketers need to review their sales and lead generation goals and balance how much information they absolutely need from their leads vs. how much information those prospects will actually provide on a first form. On landing pages, the goal is to collect information to inform your sales and marketing strategies. Think fast!
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 2, 2010
    [Sales] Take 5 Minutes to Understand How Google Search Works
    But for most of business owners and professionals, a basic understanding of how Google works will suffice so that you won’t be bamboozled when some slick-talking SEO sales rep tries to make getting found by Google and the rest sound more complicated than it actually is. Courtesy of PPCBlog.com. But, being there is barely a beginning.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Sales] Four Steps to Defend Against Audience Commoditization
    Most likely already part of a publisher’s sales strategy, but here its selling the DMP segments within the context of the site’s content and audience value.  As my colleague Roman Lenzen pointed out in his recent blog ( link to blog here ) DMPs have to continue to evolve to meet the ever changing needs of advertisers and publishers. 
  • E-QUIP  |  MONDAY, AUGUST 23, 2010
    [Sales] Initiating the Client Relationship
    But overselling competence during the sales process can actually undermine trust. Earlier in this series I mentioned the survey of clients that found that only 35% of professional service sellers demonstrated concern during the sales process. For more discussion on this, see my earlier post: " The Golden Rule of Sales."
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 6, 2013
    [Sales] B2B Marketers: Do You Delight or Just Deliver?
    According to an article in Sales and Marketing Management magazine, Delighting Customers Doesn’t Pay , The book authors base their claim on more than 97,000 customer surveys, the results of which show that customers whose expectations are exceeded are not more loyal than those whose expectations are just met consistently. Delight?
  • SALES LEAD DYNAMICS  |  WEDNESDAY, JULY 14, 2010
    [Sales] Sharpen Your Message: Offer Proof, Not Platitudes
    Jill Konrath takes this a step further in an article How to Create Strong Value Propositions that Lead to Sales.  How much did sales go up? Maybe you’ve made the sale. These are not results. They’re platitudes. CEO’s and business owners are not interested in platitudes. They are interested in one thing: making more money.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2015
    [Sales] Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
    The vendor expects to survive at such low prices by minimizing sales and support costs, allowing almost total self-service in both areas. 'Autopilot *, formerly AutopilotHQ and Bislr before that, relaunched itself today. wrote about Bislr in November 2013. So what has changed? The difference is in the details. Get a life, people.)
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 10, 2013
    [Sales] The Surprising Truth About What Motivates People – from Daniel Pink
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. 'Daniel Pink. New York Times and Wall St. Here’s we share his insights on what truly motivates employees. Hint: It’s not money. Does money motivate? Please let us know. Mastery.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Sales] 26 Mind-Blowing Black Friday Statistics [Data]
    As retailers prep their brick and mortar presence with lights and glitter, smart inbound marketers are also taking to the internet in order to cash in on their online sales. Half of shoppers plan to keep track of holiday sales and promotions via advertising circulars throughout the holiday season. Black Friday. spending has reached $9.7
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 22, 2012
    [Sales] Five insanely simple ideas to make your next presentation sizzle
    It’s the Free-Time Paradox: We don’t have 30 seconds anymore to listen to a sales pitch (DVRs are a blessing), but we have 30 minutes to hear a great story. By {grow} Community Member John Thomas. Creating effective PowerPoint presentations is a skill that is rarely ever taught, but somehow we’re all expected to create dazzling presentations.
  • PUZZLE MARKETER  |  THURSDAY, JUNE 14, 2012
    [Sales] 4 Reasons You Need a Mobile Website
    The lack of a mobile site will result in sales losses as customers take their business to a competitor. The recent popularity of smartphones and tablet computers has led to an influx of mobile web traffic. On any given day, more and more of a site’s traffic will come from mobile users. Graphics look distorted. billion this year.
  • B2BMARKETINGSMARTS  |  MONDAY, APRIL 18, 2011
    [Sales] Tips for winning the B2B company or product “name game.”
    Are they for sales forces? Do they augment or even replace your sales force? Welcome my guest Steven Moody, who has some excellent advice to share on company and product naming. noticed five different ways to go about it: Name + type of business (“Smith’s Accounting&# ). The product strategy (“Clothing World&# ).
  • MODERN B2B MARKETING  |  SUNDAY, APRIL 24, 2011
    [Sales] Top 5 Lead Source Best Practices
    By putting in place best practices, you will be sure you can measure the value of your marketing campaign efforts while also communicating with sales the important information about a lead. If changes are made, review the purpose of lead source with sales to ensure accuracy of this important field. Avoid lead source clutter.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Sales] Mastering Content Marketing In 11 Easy Steps
    Calls to action help your buyers move through the sales funnel. “Remember that each sale will be the result of many much smaller conversions throughout the buying process.” Focus on the right customers. Don’t overwhelm yourself by targeting too many segments and customers. Hire a managing editor. ” 3. ” 4.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 25, 2012
    [Sales] Social Media, Demand Gen and B2B Executives: Exploiting the ‘Power of Peers’
    DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue. by Dayna Rothman I’m pleased to introduce, editor of   DemandGen Report , Andrew Gaffney as a guest blogger. We are very excited to welcome him.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 31, 2012
    [Sales] The Signs of an Olympian Level Marketing Team
    Winning marketers need to work with sales as a team. by Jesse Noyes | Tweet this Are you one of the millions glued to your TV , watching match after match during the Olympics? There are obvious reasons to love the Olympics. The best athletes gather in some corner of the world to compete. Strength. Agility. Marketing isn’t so different.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Sales] 10 New Examples of Marketing So Useful, You’d Pay For It
    IKEA built pyramids of free moving boxes throughout the city, and increased sales by 24.7%. Marketo is pleased to feature Youtility on our  Sales and M arketing Book Club   for the month of February. 'Author: Jay Baer Today’s smart marketers are all about helping their audience — not hyping their products. IKEA Moving Day.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, APRIL 1, 2013
    [Sales] InfusionCon 2013: InfusionSoft Keeps Its Focus on Helping Entrepreneurs
    most clients want either to increase sales or free up the owner's time. including actual content; on-demand training videos integrated with the product, and accelerated expansion of sales and service partner networks. Either he was joking or I registered incorrectly.) The group was indeed drenched in Oprah-style self-empowerment.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 17, 2010
    [Sales] The Twofold Benefit of Optimizing Marketing Content
    To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint. Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.) am referring to optimizing customer engagement in B2B marketing.
  • TOMORROW PEOPLE  |  MONDAY, DECEMBER 5, 2011
    [Sales] How to Improve Your Marketing in 31 Days
    More sales leads ? How to make your marketing more effective in 2012. How would you like to make your marketing more effective in 2012? More profile? Better ROI? Every business wants to make their marketing work harder for them. What areas are they failing to cover that you can address for your target market? Is it clear? convenience?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2011
    [Sales] Is Twitter for Everybody?
    Now for HOWEVER number two — However, there are MANY other business benefits to Twitter beyond simply getting sales leads. Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time.  Here’s an example. Small marketing budget. Tech-savvy.
  • HUBSPOT  |  TUESDAY, NOVEMBER 20, 2012
    [Sales] Why the Enterprise Should Take a Lean, Process-Based Approach to Marketing
    They see content as a key driver of both their lead generation campaigns and their lead nurturing campaigns so they can deliver more -- and better qualified -- leads to their sales teams. Legal, sales, product management, and support, all have an interest in marketing activities and a share of the approval process. What is Lean?
  • BIZNOLOGY  |  WEDNESDAY, JULY 23, 2014
    [Sales] Fresh Insights in Selling to SMBs
    You’ve got a tighter decision-making unit and shorter sales cycles.  A well-trained sales force, enabled with informative materials, both digital and print, email, phone and trade show support. SMB is where there’s enough volume to do plenty of testing. And you’ve got a lot of company.  One new set comes from Bredin, Inc.,
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 18, 2012
    [Sales] Creating Relevant Content
    Traditional advertising methods no longer help leads move forward in the sales cycle. Strong, meaningful content that speaks directly to prospects’ needs and has strong calls-to-action is essential for lead nurturing, according to Andrea Johnson on the MarketingSherpa Blog. There are several ways find out your audience's most pressing issues.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Sales] What Call Tracking Metrics to Watch in PPC Search Ad Campaigns
    Track Phone Leads through the Sales Cycle with CRM Integration. You can use CRM reports to not only view how each marketing source is driving phone leads, but also how those leads are moving through the sales cycle. It’s important to follow every lead through the sales cycle to revenue. Is the number too high?
  • INBLURBS  |  FRIDAY, DECEMBER 31, 2010
    [Sales] 5 Things you should do in 2011 to generate more business
    You can do a program which pays affiliates per sale so you are on the secure side. How many sales leads does your website generate? Business will not come to you until you are visible and in communication with your target audience! We have put together 5 things you should do to make use of the steady growing and global internet market.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 2, 2012
    [Sales] Going Public is a Mile Marker, Not a Finish Line
    We’ve been privileged to work with extraordinary customers – companies that are reinventing sales and marketing, companies who are raising the bar for their industries. by Joe Payne | Tweet this There’s a common temptation in the technology world to declare “going public” a victory. It doesn’t just permeate the culture; it  is  the culture.
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 29, 2012
    [Sales] 10 Questions Your Content Marketing Operations Must Answer
    Webinars, sales presentations, customer training, white papers and the list goes on. How will we ensure the sales team is aware of the engagement and participation of our customers and prospects? By no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation. When will be our next?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 19, 2013
    [Sales] Props to the Channel: Partners of the Year 2013
    by Amy Bills | Tweet this We’re thrilled to announce Oracle | Eloqua’s Agency Partners of the Year , and Rookie Partners of the Year for 2013! Congratulations to these agency partners, who consistently delivered on driving business, satisfying their customers, and participating proactively in co-marketing activities. Partners of the Year 2013.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 17, 2011
    [Sales] 78 Tweetable Moments From Social Media Plus #SMPlus
    Brand, Reputation, PR, Community, Cust Serv, R&D, Sales / Leads – “The 7 Business Drivers of social” @jasonfalls. IBM drives sales w/ social media thru social listening “listening for leads” encourages social sales participation. “Social networks are already in use by sales. Serve.
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Sales] How Marketers Can Get More Respect and Love
    And, marketing is what drives growth for many organizations by attracting and engaging people that can then be followed-up with by the sales team. To get the love we want, let''s step out of the spotlight and be happy in a supporting role -- promoting what Product created, helping Sales close deals, and letting those folks bask in the glory.
  • VIDYARD  |  TUESDAY, MARCH 3, 2015
    [Sales] The Nitty Gritty on Mapping Video Content to your Buyers’ Journey [Free Template!]
    In fact, we’ve all been beaten over the head with the statistic that more than 65% of the buying process is completed independently of sales. Start by reaching out to your sales team who spends all day speaking to prospects, or talk to your customers directly, maybe you could even conduct some more formal market research. purchase)?
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 29, 2014
    [Sales] How to Gain New Customers By Using Existing Ones
    'Editor’s Note: This blog  post comes to us from Mike Kamo, director of marketing for Stride , a sales CRM that helps small and medium businesses increase their revenue. And because asking for a referral is almost as hard as asking for a sale, and of the two, only the sale produces immediate cash for you. Say “Thanks”.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 3, 2013
    [Sales] Social Media: How Motorola Solutions uses Facebook to generate more engagement
    While Hudmon can’t reveal exactly how many leads her team receives from Facebook, she said it generates more sales, support and general inquiries about Motorola Solutions’ offerings than any other social media channel. 'Tweet If you think Facebook is no place for B2B marketers, think again. And, consider the experience of Motorola Solutions.
  • INBLURBS  |  TUESDAY, FEBRUARY 19, 2013
    [Sales] My prospects aren’t using social media, so I don’t need to be there!
    Companies need to understand that they need be there before they ask for a sale. WRONG! Increasingly prospects shift from traditional to the digital media. They research about products and services on search engines, forums, and blogs and in social media to get the best products and services for their money! Then you will see by yourself.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Sales] 4 Tried and True Marketing Automation Recipes for Better Email Nurturing
    Just because someone subscribes to your blog or newsletter doesn’t mean they’re immediately ready for a call from your sales team -- no matter how friendly Jason or Julie is on the phone. Content should be educational, not sales-driven, in nature (such as a how-to ebook), and it should be gated behind a form on a landing page. Yikes!
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Sales] Are you a social media marketing hunter?
    That said, it’s very rare that these relationships fall into your lap; and, while your foraging skills may very well build your reputation, and while your trapping skills may similarly build your sales and marketing channels, it will be your hunting skills that will allow you to bring home long-term clients. Where do they live?
  • INBOUND SALES NETWORK  |  FRIDAY, JULY 13, 2012
    [Sales] Integrated Marketing: Reaping the Rewards of Compound Interest
    Most often this includes some form of traditional offline marketing, even if it’s as simple as incorporating a direct mail sales letter or postcard. Depending on your target audience, we typically find the following, for B2B sales integrating, LinkedIn, email, and blogging are the most effective for lead generation.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 5, 2012
    [Sales] Can the User Interface Impact How Well You Do Your Job? [CHART]
    Sign Up now for Chart of the Week  to get a sales and marketing performance snapshot in your inbox every week! by Egan Cheung | Tweet this Eloqua has been building software for marketers since the turn of the millenium.  All of our newest customers are on it, and many of our long-standing customers have opted to have their interface updated. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Sales] Twitter’s new mega-partnership has interesting implications
    The first joint solution will integrate Twitter data with IBM customer engagement solutions, allowing sales, marketing, and customer service professionals to map sentiment and behavior to better engage and support their customers. This is a deal that had been “years in the making.” It beat Jeopardy, remember? Is it a hoax?
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 25, 2011
    [Sales] 7 Keys to Lead Scoring Success
    Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. As companies struggle to create quality sales opportunities, they turn to a lead generation company like Find New Customers. Lead Generation Company | 7 Keys to Lead Scoring Success. Even we get behind schedule at times.).
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 17, 2011
    [Sales] Can Your Customers Find Your B2B Industrial Company Online?
    How about posting a demo of your complex industrial machinery on YouTube (and letting your sales force use it as sales piece)? Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Maybe, maybe not.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 26, 2010
    [Sales] Marketing, Death and Taxes
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. As a marketing professional, I am not proud of our reputation as SPAM-ers. As a consumer, I’m fed up. refuse to answer cold calls at work or home.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 10, 2014
    [Sales] 5 Traits of Great Marketing Content
    That’s how many B2B buyers conduct their own research before ever engaging with a sales person. Doing this well – including making your content available when, where, and how prospects want it – positions you to more effectively walk them through the buying process and close more sales. 'Eighty percent. Rule #1:  Know thy audience.
  • LEDGER BENNETT  |  SUNDAY, NOVEMBER 18, 2012
    [Sales] Top five critical success factors of an Eloqua campaign
    We have so much data, so many products, this system, that system and  a complex sales process. Be specific – identify the target audience, the target sale, and a very specific message. Our job as marketers is to make sales, and be ruthless in the process.  So, in chronological order, here goes:  . Spot the opportunity.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 13, 2012
    [Sales] Marketing Campaign: 4 Top Tips to Generate Demand
    We at the sales lead generation company Find New Customers (and the Creator and Host of Marketing Made Simple TV ) thank Dai for this. Therefore understanding the process of their research and decision making will allow marketing campaigns to appeal directly to the business’ interests and secure increased sales. Be Interesting.
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