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  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Sales] 7 Ways to Spot Epic Copywriters for Your Site
    But when you’ve invested heavily in your website and need compelling copy that effectively generates sales, leads, and conversions, what you need is an epic copywriter. freelance copywriter relies on his online reputation to land sales and clients. Need some web content for a landing page? No problem, hire a copywriter. Image source.
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Sales] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    Act-On will use the new capital to accelerate the business on all fronts, including new product development, sales expansion, and brand recognition. The prime directive – for me, and for Act-On’s talented, dedicated staff – remains, as always, to provide the technology and services that help marketing and sales teams to succeed.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 10, 2013
    [Sales] 5 Smart Tips for B2B Content Marketing
    According to a recent study, buyers contact a sales representative after 70% of the buying decision is made. So if you don’t have content that interests them, you’ve lost the sale before you’ve begun. You need to talk with sales, customer service, and product management as well. What does this mean? Produce Good Content.
  • NUSPARK  |  SUNDAY, SEPTEMBER 30, 2012
    [Sales] Social Media Metrics & Analytics; Measuring Success
    Remember gang, it’s still called “new media” meaning that how to utilize these platforms to generate leads and sales is still being evolved. . Does top management and sales have buy-in?  . An Approach to Measuring Success with Social Media; What Metrics Mean the Most . It’s easy to get caught up in the hype.  Twitter.  . Facebook.  .
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 21, 2011
    [Sales] CAPTCHA Can Kill Your Conversion Rate
    Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Want better results and less abandoning of your website forms? CAPTCHAs carry no meaning.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Sales] Facebook Stats that Every Social Marketer Should Know
    So when you’re posting on Facebook, think about how your sales pitch will look amongst the wedding pictures and new baby photos…that’s right, not so good. Author: Maggie Jones With over 1.23 With that in mind, I was excited to read a new report from competitive intelligence platform TrackMaven: The Marketing Maven’s Guide to Facebook.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 25, 2012
    [Sales] Rules of the Hunt: Book Review
    His topics cover leadership, relationships, sales, marketing, technology, operations, foresight and survival and within each category Michael shares his philosophy’s and experiences that will help any business person move forward faster in their career development.  Ken’s latest book is: “Leading High Performance Sales Teams”. Books
  • 3D2B  |  THURSDAY, AUGUST 28, 2014
    [Sales] Proven Listening Techniques for Awesome B2B Telemarketing
    And because we lose the ability to use body language on the phone, listening is even more important on the phone than during an in-person sales call. There are two kinds of telemarketers and inside sales people: Those who just hear. Since business development is all about influence, that’s a statement worth etching into your mind.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2011
    [Sales] Is This The End Of Social Media?
    He also mentions that Burger King has fired it’s agency despite relative success in gaining social media attention but not sales. The sales and market share figures he conveys cannot be fully attributed to the company’s social media efforts. Is this the end of social media or a new beginning? What do you think? Want more?
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Sales] Your Guide to Email Design
    In this guide, we cover the dos and don’ts of email design for commonly sent emails including email newsletters, sales emails, welcome emails and event/invitation emails. Sale email. Every business hosts a sale or a promotion at some point, and email is a great way to spread the word. How many colors should you use? Fonts.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 4, 2014
    [Sales] New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014
    This may be because the previous mid-market leaders, Marketo and Pardot in particular, have been focusing more on enterprise sales. I had thought that heavy funding would be necessary become a new market leader, which is the way Marketo, Act-On and HubSpot did it. billion. You heard it here first. the hot new feature is…SEO content rating.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 1, 2014
    [Sales] Goodbye Promotional Posts – Preparing for Facebook’s News Feed Update
    Getting sales/leads. For example, a company can ask: “Do certain posts result in sales or increased engagement?”. Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. What Are Promotional Posts? Getting new fans.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Sales] Marketing to the B2B Millennial: 6 Things to Remember
    This doesn’t necessarily mean they want generic sales pitches thrown at them from every direction, rather, they want to have relevant, personalized experiences with the vendor during the research phase. After the sales cycle begins, don’t call them. Did you know? executives will be eligible to retire in the next 5 years.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Sales] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. And your company’s  sales reps  who manage harder to reach areas will LOVE you for doing so). You decide on the format.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 5, 2011
    [Sales] Always Be Helping vs. Self-Promotion
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Are they right? Maybe they are.
  • BIZNOLOGY  |  MONDAY, MARCH 28, 2016
    [Sales] Lead generating machine: is your website actively helping your business grow?
    With this feature, when a user enters their contact information into the form on your webpage, that information will automatically transfer to your CRM to start your sales funnel. Your website must evolve and adapt based on the customer data you gather from a number of sources: your CRM, web analytics, social analytics, sales, and more.
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 2, 2012
    [Sales] B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize
    B2B e-mail newsletters performed better when it came to both lead generation and direct selling, as well as leads generated from sales blasts. Sales bring in new business. Well, according to Cliff Langston, marketing often spends an unfair amount of time reminding everyone in operations, finance and sales exactly what marketing does.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 30, 2015
    [Sales] 5 Subject Line Tips You Haven’t Heard
    The world of email subject lines is growing more sophisticated as emailers grow more spam and sales savvy. Describe a new product or give specific details about an upcoming sale. Trying to pique readers’ curiosity to entice them to open an email is so 2009. It’s safe to say your subject line is more important than ever.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 17, 2011
    [Sales] Can Your Customers Find Your B2B Industrial Company Online?
    How about posting a demo of your complex industrial machinery on YouTube (and letting your sales force use it as sales piece)? Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Maybe, maybe not.
  • HUBSPOT  |  SATURDAY, NOVEMBER 21, 2015
    [Sales] 7 Scheduling Hacks to Help You Regain Control of Your Day
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. don't know about you, but my calendar is one of the most valuable tools I use. Between calls, meetings, lunches, trainings, outings, and events, I rely on my calendar to keep me organized -- and sane. Know the feeling?
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 19, 2011
    [Sales] Out with the Old (Marketing) And In With the New
    But, your social media efforts can also generate cost-effective leads and sales. Lunch time provides opportunities for increased sales if you can satisfy a long line of hungry, impatient customers. Use inbound marketing to attract prospects to your sales funnel – like a magnet. Charles Darwin. More Media Options Today.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Sales] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    The sales team at Conversant Bio used to get a lot of unqualified leads," said Malone. They'd get people who had been searching online for some human tissue-related topic that wasn't specific to what they sold, or people who weren't really a fit from a sales perspective. Take Conversant Bio , for example. The Strategy Shift.
  • AVITAGE  |  MONDAY, AUGUST 6, 2012
    [Sales] Talking head video
    The narrative has interesting points, especially to a sales person, Video Vignettes talking head video website videoTalking head video is the lowest form of video. It should be minimized as much as possible. It is certainly boring, and generally not very effective. It’s also a poor use of the video medium. Let’s look at why.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 20, 2016
    [Sales] Strategy, Growth, and Account-Based Marketing: A CMO Speaks
    Culture sets the tone for relationships between various groups in any organization – such as the relationship between sales and marketing – as well as setting the tone for planning, goals, responsibilities, and budgets. At Triblio, even as CMO, I’ve spent <50% of my time marketing and >50% of my time on sales and customer success.
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Sales] 17 Compelling Stats That Make the Case for Smarter Site Design
    trillion of all retail sales in 2011 were “web-influenced.” 10) 62% of companies that designed a website specifically for mobile had increased sales. As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? seconds.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 2, 2015
    [Sales] Stop redesigning your website
    This is the month where the project actually starts, because now we can get feedback from customers (by their testimony yes, but more by counting the actions of what they do) as to whether the site has driven more sales, more conversions, or more of whatever you are expecting your website to do. There. said it. It’s certainly exciting.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Sales] Inspirational Tidbits & Takeaways From #INBOUND14 [SlideShare]
    10,000 people, 180 sessions, dozens of food trucks, and four packed days are exhausting for even the most energetic extroverts, and with all the speakers, seminars, and social events, you’re bound to have missed out on a nugget of wisdom to inspire you on a rainy day in your marketing or sales department. Okay, I’ll admit it.
  • ANNUITAS  |  TUESDAY, JANUARY 6, 2015
    [Sales] Five 2015 B2B Demand Generation and Content Marketing Resolutions
    Lastly is Conversion content that can be used by sales. This necessitates that marketing educate sales on all of the various content that has been developed as part of the Demand Generation program again, with the aim of providing a seamless experience for the buyers. The real question however, is what is next? The best news?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 19, 2016
    [Sales] Publish or Perish and What It Means For CMOs
    BR: There are two facets to this fix. 1) Process: Marketers need to create a better content taxonomy and meta tagging strategy allowing content to be easily found, especially through search 2) Technology: Better content search tools plus digital asset management platforms and sales enablement content distribution tools can help. CMO Corner
  • HUBSPOT  |  SUNDAY, JANUARY 20, 2013
    [Sales] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
    If your business (or even your competitor’s businesses) relies on online sales in order to be successful, you’ll want to keep this on your radar. Based on the data reported in that last story, it’s clear that tablets are better for driving sales than smartphones. Get your sales and marketing aligned with SMarketing. Awesome.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Sales] Inbound Marketing vs. Outbound Marketing
    When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. think outbound marketing techniques are getting less and less effective over time for two reasons.
  • SALES LEAD INSIGHTS  |  TUESDAY, MAY 31, 2011
    [Sales] B2B marketing and lead generation campaigns: Expert tips
    Peter turns business and sales objectives into provocative, compelling, and highly focused lead generation campaigns. This is another in an ongoing series of tips from experts in. B2B marketing , B2B lead generation & B2B marketing automation. Meet Peter Altschuler , AcquireB2B's Creative Director. In terms they find appealing.
  • SAZBEAN  |  TUESDAY, MARCH 29, 2011
    [Sales] An Example of Using Social Media to Improve Customer Service and Increase Brand Loyalty & Reputation
    Instead of blasting out a promotion to everyone, taking the extra effort to let specific customers know about offers they’ve expressed interest in not only increases the probability of a sale, it also increases brand loyalty and reputation. Anyway, I forget all about @NordstromDave. Now this is customer service. What do you think?
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 15, 2011
    [Sales] Find New Customers Fan of the Month – Don F. Perkins
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. As companies struggle to create quality sales opportunities for sales teams, they turn to lead generation companies like Find New Customers. Perkins. Don F.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 1, 2015
    [Sales] The five things most marketers get wrong about personas
    We have to collect all the actual data we have on our customers as the place to start–surveys, focus groups, social listening, sales calls, call center logs, emails–and synthesize enough of it into the insights we need to make decisions. I’m tired of personas. It’s not that they aren’t valuable. Always.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Sales] 4 Lessons From the Most Purposeful Ads of 2014-2015
    Every purchase is mere clicks away; there are increasingly few strangleholds on distribution, proprietary sales territories, patented common goods, price or quality differentials. Advertising used to be about smoke and mirrors. But today, “BEST IN THE WEST” billboards are no longer effective because consumers’ expectations have changed.
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Sales] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    For example, you could create different chat rooms for your email team, your content team, and your sales team -- and then only bring people into your room when you need their input, and leave them out when they don't need to be bothered. Sales & Nurturing Tools. Happy Thanksgiving, everyone! See how that works? ;-). Maybe. Enjoy!
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 13, 2013
    [Sales] What’s the Future of Business? – @briansolis on Marketing Made Simple TV
    Marketing Made Simple TV “TV on the Web” is a weekly show from the sales lead generation company Find New Customers. Brian Solis. Brian is also author of the new book, What’s the Future of Business? ” In this show, you’ll learn: Why experiences matter to your business. Just click the Yes!
  • HUBSPOT  |  THURSDAY, MARCH 3, 2016
    [Sales] How to Use Excel: A Marketer’s Must-Have Guide [Free Ebook]
    More than likely, you've already been tasked with identifying trends within customer survey results, performing content topic analyses, or pulling in sales data to calculate return on investment. These days, knowing how to use Microsoft Excel is so expected that it hardly warrants a line on our resumes.
  • NUSPARK  |  FRIDAY, JULY 9, 2010
    [Sales] Getting Ready for Marketing Automation
    I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare.  As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. Related posts. No related posts.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, APRIL 29, 2013
    [Sales] How to Use LinkedIn to Quickly Build Rapport With Top Executives
    Click here to download the 2013 Sales/LinkedIn Survey: Cracking the LinkedIn Sales Code. ). Gene McNaughton , President of Business Breakthroughs, International , takes his LinkedIn activity seriously. He has to! When your targeted prospects are senior-level decision makers, you don''t get a second chance. Rapport is power
  • MARKETING ACTION  |  THURSDAY, JANUARY 23, 2014
    [Sales] 7 Call to Action Strategies: Tips and Advice
    Here are some effective CTA strategies you can put to use right now to boost inquiries, customer data capture, and eventually, sales. 1. Above the fold: Include a CTA above the fold on the first page of your site, sales letter, or other content. Having a great offer is not enough if your reader doesn’t know how to respond to it.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2011
    [Sales] Do Marketers Have Any Credibility?
    First, I think we need to quantify every marketing effort and use our knowledge, courage and leadership to tie all of our efforts to business outcomes in the form of new demand, higher sales and more profitable customers in both the long and short-term. In a recent survey, almost three-quarters of CEOs think marketers lack credibility.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Sales] 10 Reasons Why Consumers Abandon Online Shopping Carts — And How to Fix Them
    When you don’t capture consumer emails, you lose out on the critical ability to remarket to visitors and keep leads in your sales funnel. This provides an incentive for the consumer while enabling you to capture more sales and increase revenue. 7) Your checkout process is too lengthy. That equals a lot of lost revenue for brands.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Sales] 10 New Examples of Marketing So Useful, You’d Pay For It
    IKEA built pyramids of free moving boxes throughout the city, and increased sales by 24.7%. Marketo is pleased to feature Youtility on our  Sales and M arketing Book Club   for the month of February. Author: Jay Baer Today’s smart marketers are all about helping their audience — not hyping their products. Lowe’s Fix in Six.
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Sales] So what is native advertising?
    In other words, native advertising wants to compel your superconsciousness to share, tweet, retween, like, and +1 rather than just infect your subconsciousness thereby branding you — or even the holy grail of converting you to a sale. Sales staff/. guess we can call it buzz advertising, if you will. The Native Matrix. ad agency.
  • VIDYARD  |  TUESDAY, JANUARY 19, 2016
    [Sales] 5 Fixes for Common Account-Based Marketing Faux-Pas
    Let your sales team handle account outreach however they see fit. As with many other aspects of outreach and engagement, sales needs your help with ABM. If you invest in a new campaign, you’ll have an inherent responsibility to demonstrate how it improves revenue, reduces overhead, or shortens the sales cycle. Don’t do that.
  • ANNUITAS  |  THURSDAY, MARCH 20, 2014
    [Sales] Notes from the Marketing Operations Executive Summit 2014
    RT @RHsays   What does sales need from marketing? “Marketing is now the strategy arm that is leading, sales is following.” Lots of small, digestible thoughts from the show, sometimes retweeted from my colleagues at the event (marked RT at the beginning of the line). Enjoy! Marketing needs to own their tech strategy.
  • HUBSPOT  |  SATURDAY, JANUARY 23, 2016
    [Sales] Want to Be Productive All Day Long? Start With a Morning Freewrite
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We've all heard that you should never check your email when you first get to the office if you want to start your day at peak productivity. But if this is the case, how should you start your most precious working hours?
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Sales] Marketing Psychology: 10 Revealing Principles of Human Behavior
    Ever wondered why it's so hard to resist a sale at your favorite clothing store? So if my favorite store typically retails jeans for $50, but I find them on sale for $35, I'll be ecstatic. "I just got a crazy deal on these jeans," I'll think. For marketers, anchoring is important to know -- especially if you're ever running a sale.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 4, 2014
    [Sales] The Dangers of a “Good Enough” Solution: The 4 Major Shortcomings of Generic Lead Scoring
    This gets even more problematic if you have sales reps that cover different products or services. So a sales rep can see that while a person shows high interest, he or she has a low fit score and likely isn’t a good lead for your company. We know that it can be confusing to sort through all of the available solutions.
  • WRITTENT  |  WEDNESDAY, MARCH 5, 2014
    [Sales] 15 Storytelling Techniques for Writing a Better Brand Story
    You’ll use your brand story everywhere–blog posts, ebooks, videos, networking, speeches, elevator pitches, sales calls, even your business plan. sales calls, elevator pitches, videos, speeches) is not the same as writing for the eye (e.g. The About Us page is one of the most visited pages of your website. Or do they disappear?
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 21, 2011
    [Sales] What is a CRM system really used for ?
    Your CRM System Should Help You Understand Your Sales Engagement. As well as understanding your prospects and customers and allowing you to tune your communications so that they’re better aligned, eventually your going to end up in a sales engagement. Relationships form when there’s an affinity between a group of people.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, FEBRUARY 16, 2011
    [Sales] Dare To Be Different And Differentiate Yourself Or Die
    Why Is Differentiation Difficult When Its Not Customers make decisions in different ways, like in sales , auditory, visual and kinaesthetic and other styles. Everything will become a commodity eventually so you must differentiate to avoid being commoditised and price led. Get it into the public domain and fast.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 10, 2016
    [Sales] How to Send Emails Your Customers Won’t Delete
    Executives need to generate sales and revenue (and maybe move aging stock or renew customer interest in a core, if undervalued, service). I’ve gotten 12 business emails today. It’s only 9:14am. A “light” day in email marketing so far. My inbox isn’t alone. The email struggle is real. You feel it, don’t you? There’s. Email. We’ve read “free!”
  • ANNUITAS  |  TUESDAY, OCTOBER 14, 2014
    [Sales] Why Change Management Comes into Play in B2B Marketing
    There’s no better time to be a B2B marketer – we know that. The opportunities for impact on an organization by marketers are tremendous. Technologies allow us to track performance, revenue and contribution to pipeline seamlessly and there seems to be no shortage of ways we can connect with our buyer. Dreamforce offers something for everyone.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Sales] The 3 & 5 of Winning Drip Marketing Campaigns
    It’s been around for generations, using the best relationship-building tactics of the era: door-to-door sales, direct marketing, telemarketing, email and social campaigns, location-based marketing, and whatever new methods pop up tomorrow. Optimizes the sales funnel. Similarly, there’s the Law of 29. An Atlas study says 9 times.
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Sales] The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
    48) SEO is the top channel for sales conversions, with 15% of marketers reporting it produces above average conversion rates in 2013. 50) 15% of marketers say SEO delivers above average sales conversions. 98) The average cost per lead for marketers with a formal sales agreement is $24*. Working With Sales and Executives.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Sales] Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive
    In a time where buyers are already 60% through the buying cycle before they engage with a vendor, CMOs need to attract buyers early in the sales cycle, nurture them until ready to purchase, and help turn them into loyal customers. “For CMOs, the pressure is on, says Greg Alexander, CEO, Sales benchmark Index (SBI).
  • HUBSPOT  |  THURSDAY, APRIL 4, 2013
    [Sales] Everything Marketers Should Know About Secondary CTAs
    In general, the primary CTA you choose should align with the person''s position in the sales funnel. Let''s be honest: You can do your very best to align your offers to a person''s stage in the sales cycle , but you can never truly know when a given person is ready to take the next step. Chocolate or vanilla? Comedy or drama? Win-win!
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Sales] Best LinkedIn Guides, Tips and Tactics of 2010
    What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? better practice: “In group discussions, don’t ask questions or make comments that are obvious sales pitches. How Can I Look Amazing On LinkedIn?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 8, 2015
    [Sales] Stop Being Snubbed On The Buyer’s Journey!
    Today’s sales reps need to be social selling and content marketing experts to help position them as a stop-over  on their customer’s journey. 86% of clients would engage with a sales rep if they provided insights about their company, industry or category (Source: LinkedIn). The Social Selling Facts. Look The Part. Talk The Talk.
  • JUNTA 42  |  FRIDAY, JULY 1, 2016
    [Sales] The History of Content Marketing [Updated Infographic]
    It competes with Harper’s Monthly and Atlantic Monthly, but its goal was to generate sales of Scribner’s books. If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. Not to mention that storytelling itself is one of the oldest forms of communication.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Sales] HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
    As a marketer, you need to be aware of how your marketing impacts your entire sales and marketing funnel from the top of the funnel to the middle of the funnel. Lead Generation: Are my marketing efforts generating enough leads and sales? Today, we are excited to announce the launch of a totally new free tool from HubSpot.
  • FATHOM  |  WEDNESDAY, JUNE 1, 2016
    [Sales] New Publication: 7 Essential Vendor Strategies for Crushing Amazon Revenue
    With a strong strategy, though, you could increase your Amazon sales by 650%. On top of this, you’ll find out how each one of these tactics will drive traffic, enhance customer experience, and, ultimately, increase sales. On top of a potential 650% increase in sales, a 2015 BloomReach survey found that 44% of U.S. We’d say so.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 7, 2011
    [Sales] What is Marketing? Better Yet, What is it NOT?
    Marketing is not graphic design, advertising, PR or sales. good distinction between sales and marketing is that marketing makes your phone ring, your email in-box fill up and helps engage customers in the buying cycle. Sales closes deals. Tweet. One way to begin to answer this question is to ask, “What is marketing not ?”
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Sales] Is Outbound Marketing Dead?
    At that point, the sales person could influence more of the sales process since they had the leverage of information. survey by DiscoverOrg showed that outbound marketing is still efficient for driving leads and sales. Then, the relationship deepens and the sales magic takes place. It’s not that simple. They still do.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Sales] Hard lessons agency customers need to learn about social media marketing
    When I can prove a cost per lead that crushers traditional media and rivals PPC or digital retargeting, their tune often changes. 4.  It doesn’t drive sales/conversions.  . It doesn’t drive sales/conversions. . By Leah Schultz, {grow} Community Member. So I did that. The experience was like getting a root canal every day. It’s free.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, SEPTEMBER 20, 2012
    [Sales] [Video] For Faster Decisions, Be a Decision Guide
    Are you involved in a complex sale with multiple decision makers? If so, they probably don't make decisions too often with regards to what you sell. When you're dealing with today's crazy-busy prospects, the decision itself can be overwhelming. They may not have all the right people involved. They may not include all the right info in an RFP.
  • HUBSPOT  |  WEDNESDAY, JUNE 19, 2013
    [Sales] 5 Simple Ways to Boost the Impact of Your Marketing Automation Workflows
    Whatever situation you find yourself in, simply being aware of the differences in starting conditions -- and using them to guide your workflow optimizations -- can help you deliver a more well-rounded lead to your sales team. 3) Start using goal-based workflows. before they''re ready to be called by Sales. Or Daft Punk. Right. Right.
  • SYNECORE  |  WEDNESDAY, MAY 22, 2013
    [Sales] Target Cartwheel: Social Shopping for Millennials
    After adding these four coupons, a single barcode was generated for the sales associate to scan at checkout. Finally, on top of all that, after the transaction had finished, the friendly sales associate handed me another coupon for 20% off my next shoe purchase at Target. What is Cartwheel? The social aspect doesn’t stop there.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Sales] Content Strategy Before Technology Acquisition
    Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. But if you’re not in a position to be constantly talking to prospects as a marketer, your sales people are the next best thing. Stay with me here! Content Tech
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 9, 2015
    [Sales] 3 Emails You Should Be Sending But Aren’t
    It’s common to send a newsletter that updates your clients about recent news, or emails that encourage sales, but sometimes it’s a good idea to just say thanks. Retailers could host a customer appreciation sale with a discount offered to loyal customers. New content email. That’s where email comes in. creative image.
  • LEADERSHIP  |  WEDNESDAY, MAY 6, 2015
    [Sales] Ways to Make Your B2B Lead Generation Evergreen
    Your Sales and Marketing should be working together to regenerate and renew your lead generation campaigns with a fresh infusion of ideas and innovation. Here is a useful 7-Step Guide on How to Launch New Propositions through Your Sales Force. —Self-Renewal Strategies for the Long Haul  . What can we learn from them?
  • ANNUITAS  |  THURSDAY, JANUARY 8, 2015
    [Sales] How to Have a Successful Marketing Automation Implementation
    Once the leads are passed over to sales, marketing will have a very limited view which will have a negative impact on reporting. Now that you’ve selected your marketing automation platform (MAP), it is time to implement. What is your Demand Generation Strategy? Knowing your Demand Generation Strategy will help you to plan for the road ahead.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 23, 2015
    [Sales] Design Your Best Marketing Technology Stack and Plan the Transition: Sneak Peek at FlipMyFunnel Conference
    In the example below, the flow highlights the isolation of sales and service from the rest of the stack – a critical weakness that isn’t apparent when you look at the systems only. Based on one cryptic Twitter picture, they’re up to something big. My own contribution will be a presentation on designing your marketing stack.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, JUNE 22, 2010
    [Sales] You Have No Metrics for B2B Social Media Measurement? (Survey Sneak Peek)
    Take a look the chart below to see the popularity of various social media metrics for measuring activity, followership, engagement, leads, and sales results (click chart to enlarge | n = 210). Something tells me that B2B marketers will get away with this only for a short time until investment in social media comes under increased scrutiny.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 26, 2013
    [Sales] 3 Best Practices That Make Online Marketing ‘Stick’ [CHART]
    Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! by Paul Teshima | Tweet this What’s your marketing mix? Marketers are challenged to manage a variety of different tactics and channels to reach their audiences effectively.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 9, 2013
    [Sales] 8 Content Marketing Ideas You Haven’t Tried
    Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. CMO, sales person, etc.)
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Sales] A Brief History of Marketing Technology (and Social Media Marketing)
    The ability to generate leads from social media, and add those leads’ social interactions to your automation platform, can increase your reach and optimize your sales pipeline. While each click indicates a certain interest, identifying a lead’s last social interaction with your company is a crucial part of the sales process.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, FEBRUARY 16, 2011
    [Sales] Dare To Be Different And Differentiate Yourself Or Die
    Why Is Differentiation Difficult When Its Not Customers make decisions in different ways, like in sales , auditory, visual and kinaesthetic and other styles. Everything will become a commodity eventually so you must differentiate to avoid being commoditised and price led. Get it into the public domain and fast.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 21, 2011
    [Sales] What is a CRM system really used for ?
    Your CRM System Should Help You Understand Your Sales Engagement As well as understanding your prospects and customers and allowing you to tune your communications so that they’re better aligned, eventually your going to end up in a sales engagement. Relationships form when there’s an affinity between a group of people.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 12, 2013
    [Sales] How Guest Blogging Grows Your Business and Improves Your Search Ranking
    If you want to promote a business like the sales lead generation company , Find New Customers , start writing guest posts! Guest post for Docusign : Stop Chasing Contracts and Get Back to Generating Sales Leads  . Guest post for SellingPower: Who Should be Responsible for Sales Enablement Content – Sales or Marketing?
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 27, 2015
    [Sales] Overcoming Five Barriers to Content Creation
    You may assume that some divisions have no need for content – sales sells ; leaders lead ; customer service serves, so no content is required, right? If you’re in sales, for example, what’s the benefit of wasting time on a blog post for marketing? Content, though, isn’t exclusively textual. However, we don’t all learn in the same ways.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Sales] How Closed-Loop Marketing Works
    “Closing the loop” just means that sales teams report to Marketing about what happened to the leads that they received, which helps Marketing understands their best and worst lead sources. As leads progress through your sales and marketing stages, the cookie will enable you to attribute them back to the proper channel.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Sales] 5 Little Ways to Get More Facebook Likes
    Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app. Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. link to your website. What inspired you? Social Media
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 5, 2014
    [Sales] How to Prep Your Business Now for the Holiday Season
    For many small businesses, the holiday season accounts for a large percentage of annual sales, and the holiday train seems to pull out of the station earlier every year. Here’s an example of how one retailer can promote their Black Friday sale (the day after Thanksgiving) which is Nov 28th of this year. What worked?
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Sales] The Secret Source of Agency New Business
    We marketers help our clients generate awareness and new sales every day, so when it comes to driving new b usiness for ourselves, no wonder we apply what we know best. As a rule, us agency folks place a lot of importance on outbound sales and inbound marketing. Do you know how much of your new sales are coming from one of the 3Rs ?
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 23, 2013
    [Sales] I’m Your Customer. You Think You Understand Me, but You Don’t!
    ” I cannot count the times I sat in a room with sales executives and salespeople and listened to them analyze their buyers. Jeff Ogden, President of the sales lead generation company Find New Customers is an award-winning BtoB marketing expert who is also trained in Buyer Personas. Real Buyer Personas are needed. Neither do apps.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 5, 2012
    [Sales] Are Marketers Becoming Digital Dinosaurs?
    The point is to lower the cost of sales and to increase the effectiveness of marketing. According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. The report stated that 90% of companies do not have an integrated digital marketing strategy.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Sales] The Pros and Cons of Competitive Marketing
    In a 2013 blog post, I described a precipitous marketing event as anything that causes a swift change in the business or sales climate, therefore making the prospect more receptive to your offer. This is unacceptable for a one-time sale, but can be worthwhile if the lifetime value of the new customer is large. Your offer is compelling. Even
  • INFLUITIVE B2B  |  THURSDAY, NOVEMBER 5, 2015
    [Sales] 7 Referral Program Best Practices For Wooing Customers
    Download this recipe book  to learn about all the tools you’ll need to build a successful referral program, and gain valuable insight from sales and marketing leaders who share their “secret ingredients” for generating more referrals. 5. Ask your sales team to peruse your advocates’ social networks for potential matches.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 2, 2015
    [Sales] Fixing the Customer Experience Part IV – Where to Start
    It’s called The Radical Sales Shift and it’s by my friend Lisa Shepherd. This is a terrific look at how B2B buyers have changed, how to approach it, why we should be nicer to sales people. Enough whining. Time to solve the messy experience thing. More on him later. The next thing is to figure out who your customers are.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 29, 2012
    [Sales] Want the Ideal Customer Gift? Try Looking Between Inappropriate and Stupid
    That may make sense where you sell one thing and the value of the sale doesn’t vary a lot. My advice is to come up with three tiers of gift baskets for your Sales Squirrels. My final bit of advice about the whole thing is to let the Sales Squirrels decide who gets what. Turns out the distributor was a client. your products.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Sales] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    Marketing automation has completely changed the way we approach sales and marketing. Think about how marketing will influence the entire sales pipeline, the entire customer lifecycle, lead quality, etc. Author: Justin Gray Well, hello there. Welcome to another blog about marketing automation. Holy cow, can you measure stuff with MA!
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 6, 2012
    [Sales] Why Are Lottery Winners So Unhappy?
    Jeff Ogden is the President of Find New Customers and wants to deliver happiness to salespeople everywhere – quality sales leads. Life Lessons From Sad Lotto Winners  - What I Learned Interviewing the CEO of Delivering Happiness. Lottery Winners are an unhappy bunch. Despite that $1.5 Jenn LImare unhappy? with actual goal, Happiness.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Sales] 6 Key Steps to Global (Marketing) Domination
    Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. Pre-sales content is delivered in the required languages and formats to best position your products in each target market. What is it? Step 6.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 7, 2013
    [Sales] The Simple Guide to Business – Messages so compelling, buyers hand over their email addresses
    Kevin shared the deceptively simple imperative in business today to get qualified sales leads, which I loved due to its simplicity. ” Once added to the marketing database, we can nurture them by sharing compelling content and turn them into warm sales leads. “Email is the backbone of business today. columnist for Inc.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 31, 2012
    [Sales] 28 Tweetable Moments from Sirius Decisions Summit #SDS12
    The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. Sales and Marketing Alignment Still # 1 Issue:  Sirius Decision mentioned that sales and marketing alignment is still the # 1 issue for us, but the Twitter traffic replied: “just get it done.”
  • MODERN B2B MARKETING  |  FRIDAY, JULY 9, 2010
    [Sales] Perfect Timing – When to Call a Prospect
    We traded ideas around timing based on a number of factors like the average size of your deal and average sales cycle. Marketo has one customer with a lower cost, transactional product who has seen a 350% increase in likelihood to buy if they connect with the  sales lead within 24 minutes of hitting their website.  Create a process.
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