Page 101 of 210 Previous | Next 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 2, 2013
    [Sales] How to Overcome Disparate Data Challenges with Marketing Automation
    In his role, Dorban manages demand generation strategies to assist companies in creating more opportunities for their sales pipelines. Now factor in interpretation of buying behaviour and purchase history from a different source, and potential touches from sales or business development held in the CRM? Action Items.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 25, 2012
    [Sales] Rules of the Hunt: Book Review
    His topics cover leadership, relationships, sales, marketing, technology, operations, foresight and survival and within each category Michael shares his philosophy’s and experiences that will help any business person move forward faster in their career development.  Ken’s latest book is: “Leading High Performance Sales Teams”. Books
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 4, 2014
    [Sales] New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014
    This may be because the previous mid-market leaders, Marketo and Pardot in particular, have been focusing more on enterprise sales. I had thought that heavy funding would be necessary become a new market leader, which is the way Marketo, Act-On and HubSpot did it. billion. You heard it here first. the hot new feature is…SEO content rating.
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Sales] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    For example, you could create different chat rooms for your email team, your content team, and your sales team -- and then only bring people into your room when you need their input, and leave them out when they don't need to be bothered. Sales & Nurturing Tools. Happy Thanksgiving, everyone! See how that works? ;-). Maybe. Enjoy!
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Sales] The Role Of Emotions And Goals In B2B Buying Decisions
    Many organizations are finding themselves today out of balance with buyers due to years of operating on the paradigm of buyers, in a business context, only engage in rational decision-making.   We see this paradigm’s influence on marketing and sales strategies continue unabated. This is truly not the case – anymore. Learn and enjoy.).
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 1, 2014
    [Sales] Goodbye Promotional Posts – Preparing for Facebook’s News Feed Update
    Getting sales/leads. For example, a company can ask: “Do certain posts result in sales or increased engagement?”. Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. What Are Promotional Posts? Getting new fans.
  • HUBSPOT  |  SATURDAY, NOVEMBER 21, 2015
    [Sales] 7 Scheduling Hacks to Help You Regain Control of Your Day
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. don't know about you, but my calendar is one of the most valuable tools I use. Between calls, meetings, lunches, trainings, outings, and events, I rely on my calendar to keep me organized -- and sane. Know the feeling?
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Sales] Inbound Marketing vs. Outbound Marketing
    When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. think outbound marketing techniques are getting less and less effective over time for two reasons.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Sales] Marketing to the B2B Millennial: 6 Things to Remember
    This doesn’t necessarily mean they want generic sales pitches thrown at them from every direction, rather, they want to have relevant, personalized experiences with the vendor during the research phase. After the sales cycle begins, don’t call them. Did you know? executives will be eligible to retire in the next 5 years.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 12, 2013
    [Sales] Thank You Marketing Made Simple TV syndication sites!
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. We wish to thank all the sites who have supported our TV on the Web show, Marketing Made Simple TV, since it premiered in May of 2012. million people! Marketing Made Simple TV. Digital Ethos.
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 2, 2012
    [Sales] B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize
    B2B e-mail newsletters performed better when it came to both lead generation and direct selling, as well as leads generated from sales blasts. Sales bring in new business. Well, according to Cliff Langston, marketing often spends an unfair amount of time reminding everyone in operations, finance and sales exactly what marketing does.
  • MARKETING ACTION  |  THURSDAY, JANUARY 23, 2014
    [Sales] 7 Call to Action Strategies: Tips and Advice
    Here are some effective CTA strategies you can put to use right now to boost inquiries, customer data capture, and eventually, sales. 1. Above the fold: Include a CTA above the fold on the first page of your site, sales letter, or other content. Having a great offer is not enough if your reader doesn’t know how to respond to it.
  • BIZIBLE  |  TUESDAY, OCTOBER 27, 2015
    [Sales] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    Because of that, they can’t connect to specific customers and therefore doesn’t connect to the sales department and revenue. This is often serviceable for B2C attribution because there isn’t a sales team process, but it doesn’t cut it for B2B attribution. Web and Other Channel-Specific Analytics -- “Hacking” an Attribution System.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Sales] Content Is King Only When The Kingdom Is Interested
    Creating a customer feedback loop between sales and product marketing will help create the best content marketing materials as possible. 2. This analogy derived from when I read bedtime stories to my children, Reily and Taylor, and I got to the story about the king. You know, where content is king. Now there is an interesting point to ponder!
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Sales] HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
    As a marketer, you need to be aware of how your marketing impacts your entire sales and marketing funnel from the top of the funnel to the middle of the funnel. Lead Generation: Are my marketing efforts generating enough leads and sales? Today, we are excited to announce the launch of a totally new free tool from HubSpot.
  • EARNEST ABOUT B2B  |  MONDAY, JUNE 22, 2015
    [Sales] Innovation from the inside: Building Event Wallet
    looked around at the wandering eyes of the sales people on the stands. For exhibitors this means that not only can they can share better, richer content – but also gain an insight into who has collected which pieces of content, enabling the sales team to shape a follow up conversation around their interests. Here was the rub. Events
  • HUBSPOT  |  THURSDAY, MARCH 3, 2016
    [Sales] How to Use Excel: A Marketer’s Must-Have Guide [Free Ebook]
    More than likely, you've already been tasked with identifying trends within customer survey results, performing content topic analyses, or pulling in sales data to calculate return on investment. These days, knowing how to use Microsoft Excel is so expected that it hardly warrants a line on our resumes.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 13, 2012
    [Sales] What is Social Demand Generation?
    Social sign-on, for instance, doesn’t just lower barriers to conversion, but provides the kind of data sales loves. 4. by Jesse Noyes | Tweet this “In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower. Marketers have long been used to drawing up plans. Be Engaging.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Sales] 6 Key Steps to Global (Marketing) Domination
    Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. Pre-sales content is delivered in the required languages and formats to best position your products in each target market. What is it? Step 6.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 17, 2011
    [Sales] Can Your Customers Find Your B2B Industrial Company Online?
    How about posting a demo of your complex industrial machinery on YouTube (and letting your sales force use it as sales piece)? Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Maybe, maybe not.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 19, 2011
    [Sales] Out with the Old (Marketing) And In With the New
    But, your social media efforts can also generate cost-effective leads and sales. Lunch time provides opportunities for increased sales if you can satisfy a long line of hungry, impatient customers. Use inbound marketing to attract prospects to your sales funnel – like a magnet. Charles Darwin. More Media Options Today.
  • AVITAGE  |  MONDAY, AUGUST 6, 2012
    [Sales] Talking head video
    The narrative has interesting points, especially to a sales person, Video Vignettes talking head video website videoTalking head video is the lowest form of video. It should be minimized as much as possible. It is certainly boring, and generally not very effective. It’s also a poor use of the video medium. Let’s look at why.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 20, 2016
    [Sales] Strategy, Growth, and Account-Based Marketing: A CMO Speaks
    Culture sets the tone for relationships between various groups in any organization – such as the relationship between sales and marketing – as well as setting the tone for planning, goals, responsibilities, and budgets. At Triblio, even as CMO, I’ve spent <50% of my time marketing and >50% of my time on sales and customer success.
  • HUBSPOT  |  SATURDAY, JANUARY 23, 2016
    [Sales] Want to Be Productive All Day Long? Start With a Morning Freewrite
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We've all heard that you should never check your email when you first get to the office if you want to start your day at peak productivity. But if this is the case, how should you start your most precious working hours?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Sales] 10 New Examples of Marketing So Useful, You’d Pay For It
    IKEA built pyramids of free moving boxes throughout the city, and increased sales by 24.7%. Marketo is pleased to feature Youtility on our  Sales and M arketing Book Club   for the month of February. Author: Jay Baer Today’s smart marketers are all about helping their audience — not hyping their products. Lowe’s Fix in Six.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Sales] How Closed-Loop Marketing Works
    “Closing the loop” just means that sales teams report to Marketing about what happened to the leads that they received, which helps Marketing understands their best and worst lead sources. As leads progress through your sales and marketing stages, the cookie will enable you to attribute them back to the proper channel.
  • ANNUITAS  |  TUESDAY, JANUARY 6, 2015
    [Sales] Five 2015 B2B Demand Generation and Content Marketing Resolutions
    Lastly is Conversion content that can be used by sales. This necessitates that marketing educate sales on all of the various content that has been developed as part of the Demand Generation program again, with the aim of providing a seamless experience for the buyers. The real question however, is what is next? The best news?
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Sales] 17 Compelling Stats That Make the Case for Smarter Site Design
    trillion of all retail sales in 2011 were “web-influenced.” 10) 62% of companies that designed a website specifically for mobile had increased sales. As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? seconds.
  • SALES LEAD INSIGHTS  |  TUESDAY, MAY 31, 2011
    [Sales] B2B marketing and lead generation campaigns: Expert tips
    Peter turns business and sales objectives into provocative, compelling, and highly focused lead generation campaigns. This is another in an ongoing series of tips from experts in. B2B marketing , B2B lead generation & B2B marketing automation. Meet Peter Altschuler , AcquireB2B's Creative Director. In terms they find appealing.
  • SAZBEAN  |  TUESDAY, MARCH 29, 2011
    [Sales] An Example of Using Social Media to Improve Customer Service and Increase Brand Loyalty & Reputation
    Instead of blasting out a promotion to everyone, taking the extra effort to let specific customers know about offers they’ve expressed interest in not only increases the probability of a sale, it also increases brand loyalty and reputation. Anyway, I forget all about @NordstromDave. Now this is customer service. What do you think?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 30, 2012
    [Sales] Quality Above Quantity: Giving the Cold Call the Cold Shoulder
    Maybe one out of every ten people you called turned into a sale. If you approach each sale like this, the less likely you are to need cold calls because by providing value to each customer and in turn generating more business. Maybe cold calls worked in the past. How do you keep your information out of the spam folder?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, OCTOBER 5, 2014
    [Sales] Join Me at Dreamforce 2014
    Put on by SalesForce.com , it is THE EVENT for people in the sales space. I''m speaking on Wednesday morning. Here are the details: #1 Competitive Edge in Today''s Sales World. If you''re planning on being at Dreamforce this year, I''ll be speaking there. This event is huge. Last year 130,000+ people came from around the world.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Sales] Marketing Made Simple TV is Looking for a Few Good Sponsors
    If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you need some awesome video content for your website, you should consider sponsoring the show. Hubspot.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Sales] The 3 & 5 of Winning Drip Marketing Campaigns
    It’s been around for generations, using the best relationship-building tactics of the era: door-to-door sales, direct marketing, telemarketing, email and social campaigns, location-based marketing, and whatever new methods pop up tomorrow. Optimizes the sales funnel. Similarly, there’s the Law of 29. An Atlas study says 9 times.
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Sales] Are You Bogged Down in an 'ABC' Way of Thinking?
    ” This famous one-liner uttered by Alec Baldwin in Glengarry Glen Ross has become, and remained, a renowned mantra for sales professionals and business executives. Although making the sale is important, it''s not the be-all-end-all. And then, of course, extending that service to a customer''s post-sale experience. Inboun
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, APRIL 29, 2013
    [Sales] How to Use LinkedIn to Quickly Build Rapport With Top Executives
    Click here to download the 2013 Sales/LinkedIn Survey: Cracking the LinkedIn Sales Code. ). Gene McNaughton , President of Business Breakthroughs, International , takes his LinkedIn activity seriously. He has to! When your targeted prospects are senior-level decision makers, you don''t get a second chance. Rapport is power
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Sales] So what is native advertising?
    In other words, native advertising wants to compel your superconsciousness to share, tweet, retween, like, and +1 rather than just infect your subconsciousness thereby branding you — or even the holy grail of converting you to a sale. Sales staff/. guess we can call it buzz advertising, if you will. The Native Matrix. ad agency.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, SEPTEMBER 20, 2012
    [Sales] [Video] For Faster Decisions, Be a Decision Guide
    Are you involved in a complex sale with multiple decision makers? If so, they probably don't make decisions too often with regards to what you sell. When you're dealing with today's crazy-busy prospects, the decision itself can be overwhelming. They may not have all the right people involved. They may not include all the right info in an RFP.
  • ANNUITAS  |  THURSDAY, MARCH 20, 2014
    [Sales] Notes from the Marketing Operations Executive Summit 2014
    RT @RHsays   What does sales need from marketing? “Marketing is now the strategy arm that is leading, sales is following.” Lots of small, digestible thoughts from the show, sometimes retweeted from my colleagues at the event (marked RT at the beginning of the line). Enjoy! Marketing needs to own their tech strategy.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Sales] Is This The Year Of Big Data For Marketing?
    The “Internet of Things” will allow us all to become smarter marketers. I do not believe it will impact only consumer-based businesses as logistics, partner ecosystems, sales relationships and product development – all can be improved with better insights and connectivity. More about the insights than the technology. Strategy
  • HUBSPOT  |  THURSDAY, APRIL 5, 2012
    [Sales] The Metrics You Need to Measure Lead Nurturing Success
    Faulty list segmentation can be remedied by revisiting how you’ve mapped content to your list segments based on their stage in the sales cycle. But if you’ve implemented lead nurturing effectively, more leads should be moving to the MQL stage of the sales funnel. But where does that data come from? Cost per Customer.
  • KAPOST  |  TUESDAY, APRIL 12, 2016
    [Sales] 5 Tips for Creating Customer-Centric Content
    Observe how people follow a path to purchase online or through sales calls. How did they wander through the website, connect with a sales rep, or research offerings? Organized content that’s well crafted, easy to locate, and relevant to a specific sales stage. If you answered yes to these questions, congrats! The added bonus?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Sales] Hard lessons agency customers need to learn about social media marketing
    When I can prove a cost per lead that crushers traditional media and rivals PPC or digital retargeting, their tune often changes. 4.  It doesn’t drive sales/conversions.  . It doesn’t drive sales/conversions. . By Leah Schultz, {grow} Community Member. So I did that. The experience was like getting a root canal every day. It’s free.
  • CAPTORA  |  THURSDAY, FEBRUARY 4, 2016
    [Sales] Growth Marketers’ Top Priorities: Survey Recap
    Inefficiencies at the top will trickle down the funnel, jeopardizing marketing’s ability to meet sales and growth goals. In mid-December, we surveyed our readers about their top marketing priorities in 2016. Below are the top takeaways from their responses. Conversions Top Improvement Wish List. Improving Top of the Funnel Efficiency.
  • WRITTENT  |  WEDNESDAY, MARCH 5, 2014
    [Sales] 15 Storytelling Techniques for Writing a Better Brand Story
    You’ll use your brand story everywhere–blog posts, ebooks, videos, networking, speeches, elevator pitches, sales calls, even your business plan. sales calls, elevator pitches, videos, speeches) is not the same as writing for the eye (e.g. The About Us page is one of the most visited pages of your website. Or do they disappear?
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 22, 2011
    [Sales] Laugh and Learn featuring @fearlesscomp | Episode 23
    As companies struggle to create quality sales opportunities, they turn to  lead generation companies like  Find New Customers. B2B Lead Generation | Laugh and Learn featuring @fearlesscomp. We believe in making Friday’s fun – and hope you agree. We And we congratulate the savvy marketers at Eloqua for this outstanding video.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 10, 2016
    [Sales] How to Send Emails Your Customers Won’t Delete
    Executives need to generate sales and revenue (and maybe move aging stock or renew customer interest in a core, if undervalued, service). I’ve gotten 12 business emails today. It’s only 9:14am. A “light” day in email marketing so far. My inbox isn’t alone. The email struggle is real. You feel it, don’t you? There’s. Email. We’ve read “free!”
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Sales] 20 Amazing Examples Of Brand Content Marketing Hubs
    There are fewer search terms that are more competitive than many of the spaces Salesforce operates in: CRM, Customer Service, Sales and Marketing. Lesson for brands: great content can drive engagement, community and direct leads for sales. have a running list of about 10 sites that I typically use as examples. Adobe CMO.com. Intel IQ.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 8, 2015
    [Sales] The harsh marketing truth about online reviews
    We aren’t snowed by perfection, and studies point out that a few negative reviews can actually be good for your brand (and can actually increase sales!). 3. We aren't snowed by perfection, and studies point out that a few negative reviews can actually be good for your brand (and can actually increase sales!). 3. AMAZING. THING.
  • ANNUITAS  |  TUESDAY, OCTOBER 14, 2014
    [Sales] Why Change Management Comes into Play in B2B Marketing
    There’s no better time to be a B2B marketer – we know that. The opportunities for impact on an organization by marketers are tremendous. Technologies allow us to track performance, revenue and contribution to pipeline seamlessly and there seems to be no shortage of ways we can connect with our buyer. Dreamforce offers something for everyone.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Sales] A Brief History of Marketing Technology (and Social Media Marketing)
    The ability to generate leads from social media, and add those leads’ social interactions to your automation platform, can increase your reach and optimize your sales pipeline. While each click indicates a certain interest, identifying a lead’s last social interaction with your company is a crucial part of the sales process.
  • HUBSPOT  |  THURSDAY, MARCH 31, 2016
    [Sales] Why Your Ecommerce Promotions Fail
    If you’re just looking for a high number of sales conversions, then you’re set. You may not lose all those customers who made a purchase at the lower price, but they won’t buy again until you have another sale. Service after the sale is what makes a buyer loyal to your brand. No Place for Sales and Discounting in Your Marketing?
  • BIZIBLE  |  MONDAY, DECEMBER 28, 2015
    [Sales] Single-Touch B2B Attribution Models Top Out While Multi-Touch Comes from Behind [Attribution Models by Company Size]
    However many customers those leads generated is the sales team’s problem. Last touch attribution models track the initiatives that generate conversions at the opportunity-stage of the marketing and sales funnel. It requires buy-in from the sales team because multi-touch attribution is a full-funnel tracking activity.
  • SALES ENGINE  |  THURSDAY, JANUARY 14, 2016
    [Sales] The best content marketing blends old, new, and what’s next
    If your content marketing arm is going to behave like a media company , you need strong writing – incorporating gripping video, smart infographics and powerful photos – all working together to grow audience and increase sales. Did the white paper goose sales? Check in with people who have their finger on the pulse of the company.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 16, 2011
    [Sales] Best LinkedIn Guides, Tips and Tactics of 2010
    What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? better practice: “In group discussions, don’t ask questions or make comments that are obvious sales pitches. How Can I Look Amazing On LinkedIn?
  • BIZNOLOGY  |  THURSDAY, MAY 15, 2014
    [Sales] 5 warning signs that your website sucks
    Research from Foresee Results (highlighted here ) shows that “… functionality on mobile apps and sites was the area for biggest improvement across… mobile retailers” and that “…mobile is affecting direct sales contribution and purchases in other channels, too.” Really. Sounds simple, right? Meager Images.
  • GREAT B2B MARKETING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Sales] BANT: Is it Still a Useful Tool for B2B lead Qualification?
    In a push marketing environment, BANT is a very useful tool for ensuring that sales reps are working with qualified leads and not wasting their time on those that are not in a position to buy in the near future. I just read, and commented on, a thought-provoking article titled Lead Gen: A proposed replacement for BANT. Always provide options.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 7, 2011
    [Sales] What is Marketing? Better Yet, What is it NOT?
    Marketing is not graphic design, advertising, PR or sales. good distinction between sales and marketing is that marketing makes your phone ring, your email in-box fill up and helps engage customers in the buying cycle. Sales closes deals. Tweet. One way to begin to answer this question is to ask, “What is marketing not ?”
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Sales] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    Marketing automation has completely changed the way we approach sales and marketing. Think about how marketing will influence the entire sales pipeline, the entire customer lifecycle, lead quality, etc. Author: Justin Gray Well, hello there. Welcome to another blog about marketing automation. Holy cow, can you measure stuff with MA!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 1, 2013
    [Sales] Culture Eats Strategy For Breakfast
    by Alex Shootman | Tweet this It’s been approximately two months since Eloqua officially became a part of Oracle. have been reflecting on the 100+ customers with whom I have spoken since the announcement and I wanted to share with all of you some of the questions I’ve heard. Will we change now that we are part of Oracle? 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 17, 2016
    [Sales] Marketing Campaigns Might Only Be Mostly Dead
    It is amazing how complex the simple sales process of selling stuff has become. Advertising luminaries such as Eric Wheeler at Ad Age and Bill Lee in the Harvard Business Review have long declared that campaigns are dead. In the Princess Bride, Inigo is distraught because he thinks his friend Westley is dead. Some things never change.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 9, 2015
    [Sales] 3 Emails You Should Be Sending But Aren’t
    It’s common to send a newsletter that updates your clients about recent news, or emails that encourage sales, but sometimes it’s a good idea to just say thanks. Retailers could host a customer appreciation sale with a discount offered to loyal customers. New content email. That’s where email comes in. creative image.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Sales] Something Spooky Is Stunting Your Success: The 7 Growth-Killing Ghouls of the #Funnelpocalypse
    11) Context is the silver bullet for sales. 12) Forget ABC, Sales needs ABH: Always Be Helping! October in Boston is extraordinary. Between the crisp, dry days, vibrant fall colors, and eerie decorations covering townhouses and street lights all over town, it''s easy to get caught up in the Halloween spirit. Monsters everywhere!
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 5, 2014
    [Sales] How to Prep Your Business Now for the Holiday Season
    For many small businesses, the holiday season accounts for a large percentage of annual sales, and the holiday train seems to pull out of the station earlier every year. Here’s an example of how one retailer can promote their Black Friday sale (the day after Thanksgiving) which is Nov 28th of this year. What worked?
  • SYNECORE  |  WEDNESDAY, MAY 22, 2013
    [Sales] Target Cartwheel: Social Shopping for Millennials
    After adding these four coupons, a single barcode was generated for the sales associate to scan at checkout. Finally, on top of all that, after the transaction had finished, the friendly sales associate handed me another coupon for 20% off my next shoe purchase at Target. What is Cartwheel? The social aspect doesn’t stop there.
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Sales] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses. While this is a new capability, we expect it to become more sophisticated over time.”
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 19, 2013
    [Sales] Your Guide to the new world of Search Marketing Jerry Allocca on Marketing Made Simple TV
    If you are interested in becoming a show sponsor and would like to reach this global audience of marketing and sales leaders, please visit Sponsorship/Advertising Opportunities on Marketing Made Simple TV. Join  Jerry Allocca  on Marketing Made Simple TV to learn about Digital Marketing and Search with an Internet Marketing Expert.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Sales] 5 Little Ways to Get More Facebook Likes
    Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app. Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. link to your website. What inspired you? Social Media
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Sales] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    The sales team at Conversant Bio used to get a lot of unqualified leads," said Malone. They'd get people who had been searching online for some human tissue-related topic that wasn't specific to what they sold, or people who weren't really a fit from a sales perspective. Take Conversant Bio , for example. The Strategy Shift.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Sales] A Year in Review: Why 2014 Was HubSpot's Best Year (So Far)
    Surrounded by over 10,000 people at our INBOUND conference, the impact that inbound has had on marketing, sales, and business was undeniable. Our team worked diligently to solve for the customer, successfully launching a CRM , Sidekick Sales Acceleration, and updates to our marketing platform driven entirely by customer feedback.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Sales] What is The Right Vehicle to Drive Your Email Marketing Success?
    In a larger organization, marketing is often in charge of the overall message, but other teams—sales, customer service—still need the flexibility to deliver ad hoc messages of their own. Here’s an example of a template email used by sales: Figure 4:  A Marketo Template Email Example. Fun fact: only 6.8 But bear with my analogy…).
  • ANNUITAS  |  THURSDAY, JANUARY 8, 2015
    [Sales] How to Have a Successful Marketing Automation Implementation
    Once the leads are passed over to sales, marketing will have a very limited view which will have a negative impact on reporting. Now that you’ve selected your marketing automation platform (MAP), it is time to implement. What is your Demand Generation Strategy? Knowing your Demand Generation Strategy will help you to plan for the road ahead.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 22, 2013
    [Sales] The Need for Speed: Why You Need Speed for Google and your Customers
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. This blog moved to WPEngine earlier this year and this video explains why we made this move – and why you should make this move too. This blog is powered by WPEngine.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, JUNE 22, 2010
    [Sales] You Have No Metrics for B2B Social Media Measurement? (Survey Sneak Peek)
    Take a look the chart below to see the popularity of various social media metrics for measuring activity, followership, engagement, leads, and sales results (click chart to enlarge | n = 210). Something tells me that B2B marketers will get away with this only for a short time until investment in social media comes under increased scrutiny.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 12, 2013
    [Sales] 4 Exercises To Improve Internal Collaborative Planning
    Teams including sales and product development (among others) also can benefit from an improved collaboration strategy. by Amanda Batista | Tweet this Collaboration is a ‘special sauce’ of Modern Marketing. Below are some tips to apply across your organization’s collaborative meetings and planning sessions.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Sales] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
    He is author of  The Like Economy,  the forthcoming  LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits,  and co-author of  Facebook Marketing. Recently, For example, if someone’s job doesn’t focus on driving sales, then they probably don’t care about the ROI. You have to be like a scientist.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] Lead Scoring Strategies for Agencies: Best Practices
    During our conversation, Sam outlined several of them: Agencies have experience in navigating marketing and sales alignment issues. Leads that have been scored and/or nurtured are leads that the sales team really wants to reach out to, using an agreed-upon follow-up that makes marketing happy, too. They also have a great logo.)
  • BIZNOLOGY  |  MONDAY, JULY 20, 2015
    [Sales] 11 signs you don’t have a strategy
    NO CONSISTENT MESSAGE: Your brochure, website and sales collateral have inconsistencies. “If you want something new, you have to stop doing something old”. Peter F. Drucker. strategy is a plan of action to achieve a major aim and future result. It requires commitment because making change is difficult. They are interdependent, but different.
  • SNAPAPP  |  THURSDAY, MAY 12, 2016
    [Sales] 7 Creative Examples of Bottom-of-the-Funnel Marketing
    But you just can’t deploy standard content and hope it sticks for leads who are this far down the sales funnel. Most of the time, it’s the sales team that’s working with bottom of the funnel leads, using channels like the company website, social media, a CRM, or online communities to continue the conversation. Image source. 2.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 27, 2015
    [Sales] Overcoming Five Barriers to Content Creation
    You may assume that some divisions have no need for content – sales sells ; leaders lead ; customer service serves, so no content is required, right? If you’re in sales, for example, what’s the benefit of wasting time on a blog post for marketing? Content, though, isn’t exclusively textual. However, we don’t all learn in the same ways.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 9, 2015
    [Sales] 20 Topic Ideas For Your Next Social Post
    Running a daily special or one-day sale? The Kate Broddick Team does a nice video tour of a home that’s for sale. 8. If you’re posting to social media regularly (and you should be), you’ve likely hit some roadblocks when it comes to generating content. This list of 20 ideas can serve as your go-to sheet in a pinch.
  • MARKETING ACTION  |  TUESDAY, AUGUST 20, 2013
    [Sales] Problem: Leads Fall Out Mid-Funnel. Solution: Nurture Them
    Your top-of-funnel efforts are generating interest, you’re getting inbound traffic and plenty of leads, but too many just stall out in the middle of the funnel and never make it to that engagement with sales. If they can engage with you, often their behavior will tell you when they’re ready to talk to sales. Are they opening emails?
  • BIZIBLE  |  WEDNESDAY, MAY 25, 2016
    [Sales] Get Exceptionally Valuable Results From A/B Testing With Advanced Measurement
    Better yet, is reporting on A/B test results with sales opportunities. If you generate a lot of sales opportunities, it’s best to use them as the test goal. If you have high volume or some patience, however, sales opportunities is an even better goal. A/B testing has become a staple in the data-driven marketer’s diet. Version B.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 2, 2015
    [Sales] Fixing the Customer Experience Part IV – Where to Start
    It’s called The Radical Sales Shift and it’s by my friend Lisa Shepherd. This is a terrific look at how B2B buyers have changed, how to approach it, why we should be nicer to sales people. Enough whining. Time to solve the messy experience thing. More on him later. The next thing is to figure out who your customers are.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 29, 2012
    [Sales] Want the Ideal Customer Gift? Try Looking Between Inappropriate and Stupid
    That may make sense where you sell one thing and the value of the sale doesn’t vary a lot. My advice is to come up with three tiers of gift baskets for your Sales Squirrels. My final bit of advice about the whole thing is to let the Sales Squirrels decide who gets what. Turns out the distributor was a client. your products.
  • AKOONU  |  THURSDAY, FEBRUARY 25, 2016
    [Sales] ABM is Becoming a Way of Life, But Its Potential Can’t Be Fully Realized Without Journey Mapping
    For B2B companies, their internal sales cycle is a reflection of their customers’ buying journey. This buyer’s journey involves multiple people within an organization (or account) vs. a single person. Buyer's Journey
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Sales] Putting it to the Test: Never “Redesign” Your Website Again
    Maybe they’re not happy with its performance and want a redesign to recharge sales? Maybe some of those changes help boost the conversion rate, but it’s just as likely that others will hurt your sales or sign-up rates. design change could easily reduce the bounce rate of a page while actually harming sales. The secret? Testing
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 25, 2010
    [Sales] Making Sense of the Chaos: Social CRM with Bill Odell
    With the ability to leverage Social CRM beyond customer service and into marketing and sales , I see an enormous potential in the market. Marketers simply have to do a better job articulating and measuring how their spend translates into sales. If What is social CRM? Social CRM enables that type of relationship. What do you think?
  • LATTICE  |  THURSDAY, DECEMBER 10, 2015
    [Sales] The Most Important Metric for Predictive Marketers
    The customer with the closed sale should be the one with the higher probability according to the model. A few weeks ago I published an article in AdExchanger titled “Should A Data Scientist Lead Your Marketing Team?”. We received a deluge of feedback in response asking me to explain what I meant.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 9, 2013
    [Sales] The Secret To Being A B2B Email Marketing Wizard: List Segmentation
    When marketers were asked to indicate their top three results of using segmented email lists, 39% experienced higher open rates , 28% experienced lower unsubscribe rates , and 24% experienced better deliverability and increased sales leads. Email is one of the most powerful marketing tactics. But it is perishable. Are they a customer?
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Sales] 10 Things Epic Copywriters Do
    They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more. Sales-Driven Conversion Copy. Your sales-driven skill set should include the ability to write a powerful call-to-action, social media posts, landing page copy, and SEO-optimized web pages. 6. Image source. Image source.
  • NUSPARK  |  MONDAY, OCTOBER 31, 2011
    [Sales] Video Blog 1: An Introduction to the B2b Buying Funnel
    The focus of this first video blog is a tour of the funnel, from marketing inquiry to sale, and everything that occurs in between. For those who follow our blog, you know we have a lot of great content, covering all aspects of digital media and lead generation topics. Well, I’ve decided to start shooting some occasional video blogs.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Sales] 10 Fast Facts About Facebook
    Sales and marketing expense was up 132% this year for Facebook, costing $427 million. by Jesse Noyes | Tweet this We all knew the day was coming. Now it’s here. Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Here they are in all their glory. Everyday We’re Facebookin’.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 5, 2015
    [Sales] A B2B Marketer’s Guide to Instagram’s New Advertising Platform
    Note: These ads require the assistance of the Instagram sales team, along with setting up an Insertion Order.). Earlier this year, I discussed the possibly of Instagram ads being available to the public sometime in 2015. On September 30th, that day officially arrived. Selecting the Right Ad Type. Users can swipe left to view a new image.
  • CONVERSIONATION  |  TUESDAY, FEBRUARY 12, 2013
    [Sales] The Digital Business Impact of Multifunction Device Consumer Adoption
    The use of CRM, for instance, grows as sales people and field reps get access to mobile CRM. Aberdeen Research conducted a survey that clearly showed sales reps and other workers would use the CRM system more and better if they could access it in a mobile way. Will 2013 be the year of smartphones and multifunction devices in general?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2011
    [Sales] Rapid Pace of Change Driving Business Velocity, Revenue Growth
    Too frequently, the sales and marketing process still works at Mad Men -era speeds. The slow-moving and frequently very inefficient sales function has long been a drag on the ability of companies to materially improve their revenue performance. Those sales prospects are moving faster, and are more demanding, than ever before.
  • LATTICE  |  TUESDAY, OCTOBER 27, 2015
    [Sales] Forbes Insights: Predictive Marketing Enters the Mainstream
    Predictive analytics also plays a key role in sales and revenue forecasts, as well as risk assessments. Imagine being able to predict the buying habits of your customers before they even visit your site. Picture being a hero to your organization, alerting department managers to sudden spikes in demand that weren’t even anticipated.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 25, 2013
    [Sales] I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
    The new systems can also feed sales, customer service, online advertising, point of sale, and any other customer-facing systems. It has taken me a while to connect the dots, but I’m now pretty sure I see a new type of software emerging. Those are something new. Others I haven’t yet written about include Mintigo and Gainsight.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 10, 2015
    [Sales] 4 Cyber Week Observations That Will Make You A Better Marketer
    know that I’m not the only one who noticed that the deep discounts, door-busters, and online flash sales started earlier than ever this year. So while Black Friday sales probably weren’t as high as usual (the REI.com site was not closed), there was definitely a bump in brand-awareness and goodwill. Let’s take a look: 1. They worked.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, MARCH 25, 2013
    [Sales] [Video] 3 Reasons to Grow Your LinkedIn Network
    Research shows you’re 3x more likely to get a sales call returned if you’re calling a mutual acquaintance. Are you connected to all your customers on LinkedIn? Why not? When I asked most sellers that questions, I often get a blank stare – like they never thought of it. First of all, you’ll keep up to date on what’s going on with them.
<< 1 2 ... 99 100 101 102 103 ... 209 210 >>