Turn Marketing Analytics into Sales Enablement
Hive9
FEBRUARY 1, 2017
The most effective marketing organizations in 2017 (and beyond) will be those who break down any remaining barriers that prevent them from working harmoniously with sales.
Hive9
FEBRUARY 1, 2017
The most effective marketing organizations in 2017 (and beyond) will be those who break down any remaining barriers that prevent them from working harmoniously with sales.
Hive9
AUGUST 19, 2016
Marketing and sales have to work together to succeed. They just do. No one benefits when either group is adversarial, or even just disconnected. On the other hand, the results can be significant when the teams start to work together.
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Hive9
OCTOBER 28, 2020
Underscoring just how vital resiliency is when it comes to marketing planning, a recent blog from Forrester SiriusDecisions’ Meta Karagianni puts it this way: “The ability to manage unplanned events and calibrate and adjust sales and marketing plans quickly is no longer a nice-to-have but a critical muscle B2B sales and marketing leaders must develop.”. (..)
Hive9
DECEMBER 2, 2020
Unfortunately, you may be missing other key information that could impact sales and the overall performance of your organization. If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net.
Hive9
MARCH 17, 2020
We’ve talked a lot recently about how creating the most effective marketing plan is a team sport involving departmental input across your organization, especially between marketing and sales - but collaboration between marketing and finance is certainly no exception.
Hive9
JUNE 5, 2019
And that’s a lot of departments, when leadership, sales, channel, product, and finance all play such an integral part in the role of marketing. It needs to combine other planning processes from other departments that are involved with marketing in any shape, way, or form.
Hive9
NOVEMBER 18, 2016
In a lot of cases, it’s the touch point that launches prospects from the general lead pool into the category of sales qualified leads or even to the point of purchase. Webinars are widely regarded as one of the best tools for conversion that marketers have, and for good reason.
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