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7 Ways to Use Personas to Drive More Sales (Yes Really!)

Cintell

Using Buyer Personas to Accelerate the Sales Process. Personas can be INCREDIBLY useful tools to train sales staff, drive more profitable conversations, decrease sales cycles, and improve the relationship between marketing and sales. Here are some fresh ideas for using this tool to drive more sales: 1.

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How to create Buyer Personas at every budget

Cintell

Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing. After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas ( Cintell , “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”).

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The Right Customer at the Right time

Cintell

Using big data analysis as intelligence for monitoring the customer journey and identifying predictive behavioral indicators at each stage will provide your sales teams a significant advantage. Research indicates that buyer are somewhere around 70% of the way through their journey before having contact with a sales rep.

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Cintell Partners with the Customer Intelligence Institute to Help Companies Better Understand Their Customers

Cintell

The Cintell, Customer Intelligence Institute partnership will focus on targeting buyer persona strategies to increase sales and improve marketing driven campaigns. This provides our customers an advantage in the creation and operationalization of buyer personas within a buying committee, to improve the sales process.

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate.

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How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

Yes, B2B and B2C sales and marketing funnels differ. For example, HubSpot knows that sales leaders are busy. If you’re a busy sales leader looking for a CRM tool that will streamline your processes, this video definitely looks appealing. B2B involves a more logical decision-making process, with more parties at the table. .

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Should your B2B Marketing Plan Include Company Personas?

Cintell

This enables us to understand, segment and target the marketing and sales process far more precisely to the organizations’ needs. It’s time to consider the role that company personas can have in improving our understanding of target accounts, and what that means for the marketing and sales activity designed around them. .

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