SAZBEAN | TUESDAY, JULY 29, 2014
[Sales] Find the Funding You Need to Market Your Business
But remember, marketing is an investment in your future sales, and without public awareness of your services or products, business will fall flat. We have some simple tips on how to raise cash for your marketing push and build momentum for a thriving sales cycle. Get Creative. Get a Grant. Get a Loan.
LEADERSHIP | TUESDAY, JULY 29, 2014
[Sales] CMO Spotlight: Blair Christie, SVP and CMO, Cisco
This information needs to get closer to the edge and shared across the organization, especially with your sales teams and channel partners in order to enhance value for the customer. That’s how you will be able to share goals across the selling community and leverage the entire ecosystem of your sales organization. trillion.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, JULY 29, 2014
[Sales] Competitive Differentiation Is Easy if You Do This
Here''s the most effective thing you can say: Video Sales Tips Differentiation 'When your prospect has decided to change from the status quo, they start seriously considering their options. How can you differentiate yourself from others who are also competing for their business? Everyone does that. It''s not differentiation.
SALES PROSPECTING PERSPECTIVES | TUESDAY, JULY 29, 2014
[Sales] Cold Calling: You Get What You Put In!
With the benefit of hindsight, I try my best to instill this mindset into every member of my sales prospecting team. Being a success in sales, more often than not, is an arduous process. Carve out the time out in your day to research, call, and uncover the sales opportunities we’re all trying to chase down.
VERTICAL RESPONSE | TUESDAY, JULY 29, 2014
[Sales] 6 Tips to Creating an Ideal Landing Page
” How you set up or structure your landing page will be largely directed by what you want it to accomplish, such as new subscribers, to sales, and everything in between. 'Having a well-designed landing page will go a long way when it comes to bringing in conversions. Who is my audience? Where are they coming from?” 6) Test!
VIDYARD | TUESDAY, JULY 29, 2014
[Sales] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
Let’s say your company uses the following video assets in your marketing and sales efforts: Product explainer videos (short, ungated content offering your prospects insight into your video). 'Walk into any business and shout “Who wants to help me with this request for proposal?” How to get started. Questions You Gotta ask!
VIEWPOINT | TUESDAY, JULY 29, 2014
[Sales] He said, “One of us is wrong, and it surely isn’t me!”
'The sales manager, Mark, was adamant that his salespeople were following up the good leads and only ignoring the unqualified, ‘never-gonna-buy’ leads. Lead Generation Lead Qualification Sales Leads ” Was he right?
FATHOM | MONDAY, JULY 28, 2014
[Sales] Laws of Marketing Power: Enter Action with Boldness
Conversion Optimization & Usability Sales & Marketing Alignment 48 laws of power '“Everyone admires the bold; no one honors the timid.” ” So states the summary of Law 28 of Robert Greene’s 48 Laws of Power , which is “ Enter action with boldness.” ” Bold jumping spider. The principle?
VOICE-BASED MARKETING | MONDAY, JULY 28, 2014
[Sales] 6 Habits of Highly Effective Salespeople
'Most companies have that one sales rep who just can’t lose. Deal after deal gets closed and the rest of the sales force is left scratching their heads, wondering how they can get a hold of some of that star power. They Set Objectives for Every Sales Call. Rock star sales reps know and use those tools whenever possible.
YOUR SALES MANAGEMENT GURU | MONDAY, JULY 28, 2014
[Sales] Life Enrichment: Passion
We work to leverage and add additional insight to our client base, allowing existing management and sales management programs to operate more productively. Ken Thoreson “operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. 'Life Enrichment: Passion. What Value We Bring.
SALES PROSPECTING PERSPECTIVES | MONDAY, JULY 28, 2014
[Sales] How to Have an Effective First Conversation When B2B Teleprospecting
'I believe one of the most challenging aspects of sales teleprospecting is the first conversation. You have less than a minute to prove yourself as a trustworthy sales rep. You don’t want to talk your way out of a sale without even knowing enough about your prospects’ environment yet. Don’t waste time with the wrong person.
VERTICAL RESPONSE | MONDAY, JULY 28, 2014
[Sales] A 3-Step Plan for Writing Back-to-School Subject Lines that Get the Grade
Even if your business doesn’t sell back-to-school necessities, you can still have a school-themed sale. She says people expect back-to-school sales. 'Reading, writing and … subject lines. Yes, it’s time to start sending back-to-school emails, newsletters and offers. Mention the savings right in the subject line.
B2B MARKETING INSIDER | MONDAY, JULY 28, 2014
[Sales] 9 Keys To Brand Publishing Success
And millennials have shown to completely ignore them, digital banner ad sales were up last year by more than 10%. 'Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. They want stories.”
WRITTENT | MONDAY, JULY 28, 2014
[Sales] 17 Must-Know Conversion Copywriting Hacks
Here are 17 proven copywriting strategies that can help drive up sales and give you an edge over your competition. 'Image source. Growing your readership is desirable, but it’s not enough. Professional copywriters need to convert that audience into an active customer base. Make it Rhyme. Yes, really. Repeat. Repeat. Repeat. Make it Scannable.
THE FORWARD OBSERVER | MONDAY, JULY 28, 2014
[Sales] The Inbound Marketing Methodology Explained [VIDEO]
If you’re frustrated with how traditional marketing just doesn''t generate the sales leads it once did , you’re not alone. Be honest, have you ever not answered the phone because it was a sales call? Scoring the sales-readiness of a lead takes the guesswork out of the process. But reading about a concept can only go so far.
MARKETING ACTION | MONDAY, JULY 28, 2014
[Sales] Got CRM? Why You Need Marketing Automation Too
'A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and kept them in a “tickle” file organized by date. CRM changed sales… All this changed when we got an early version of a CRM system. My sales did go up (and so did the other reps’). It was more efficient.
E-QUIP | SUNDAY, JULY 27, 2014
[Sales] 5 Essentials for Recruiting Success
With clients, you identify who you''d like to work for and actively pursue them through a sales process. 'Before the financial crisis, the biggest challenge facing A/E firm executives was finding enough qualified staff to meet growing workload demands. The resulting recession solved that problem temporarily. Define your value proposition.
HUBSPOT | SATURDAY, JULY 26, 2014
[Sales] The Anatomy of a Strong Company Name
'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. If you were trying to sell property in a run-down section of town, calling it a "construction zone" wouldn’t generate many sales. To read more content like this, subscribe to Sales. inbound sales
FATHOM | FRIDAY, JULY 25, 2014
[Sales] Your Website’s Four Most Important Pages
Often the tipping point in a sales cycle, a well-designed and written testimonials page offers insights and assurances into the type of quality results you and your services are capable of delivering. 'Beyond your home page: What other pages demand attention? Don’t get me wrong, this is not meant to imply that your home page is not important.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 25, 2014
[Sales] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
The Oracle announcement provided unintentional symmetry with Bizo: as LinkedIn was leaving the customer data sales business, Oracle was expanding its offerings. 'The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. intent, sentiment, themes, topics, entities, etc.);
THE POINT | FRIDAY, JULY 25, 2014
[Sales] Email Campaign Gets an “A” on Design, “F” on Offer
Here is a content offer that purports (on the surface) to offer an honest evaluation of code vulnerability, but is in effect an invitation to a sales pitch. 'At first glance, the email below from security solution provider Symantec seems engaging, attractive, and well-designed. And indeed, it is all those things. Thanks, but no thanks.
THE ROI GUY | FRIDAY, JULY 25, 2014
[Sales] CFOs are Large and in Charge of Tech Purchase Decisions?
Are you arming your sales reps and channel with the provocative value messaging and quantification needed to gain early CFO access? 'CFOs are more and more in charge and influential over IT spending decisions, this according to a recent article from Baseline Magazine. Risk – If you get technology wrong, it has a bigger impact on the business.
FATHOM | FRIDAY, JULY 25, 2014
[Sales] Data Dictionaries: Why They’re Important for Every Company
Sales & Marketing Alignment Sales Operations data dictionary 'What is a data dictionary? Many people seem to be aware of the fact that data dictionaries are important for their company, but can’t say exactly what they are or why they’re important. CRM—is accurate and reliable. Constraint information. Definitions (e.g.,
VERTICAL RESPONSE | FRIDAY, JULY 25, 2014
[Sales] Back-to-School Shopping is Bigger Than You Think! [Video]
'You may already be planning your upcoming holiday season sales, but don’t miss a big opportunity that could have a huge impact on your business. We’re talking about back-to-school, and the stats from the 2014 Back-to-School National Retail Federation Survey we share in this video may surprise you. billion. All rights reserved.
MARKETING ACTION | FRIDAY, JULY 25, 2014
[Sales] Sales and Marketing Alignment: the Essentials
'It’s a legendary conundrum: Sales and marketing cooperation is hampered by a lack of communication and agreement. The first step to fostering cooperation is for sales and marketing to agree to sit down and speak with each other. Whatever the case may be, sales and marketing need to agree on that focus, with a mutual understanding.
WRITTENT | THURSDAY, JULY 24, 2014
[Sales] 9 Persuasive Writing Tips for a Copy that Sells
Guide them right through your sales funnel with prominent buttons and call to actions. 'The most vital characteristic of copy that sells is persuasive writing. Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it made as an Internet marketer. Tell a Story.
CRIMSON MARKETING | THURSDAY, JULY 24, 2014
[Sales] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
That means coming to the table with a revenue marketing forecast and aligning tightly with sales to ensure the revenue goal is met. Speak the same language as sales . Becoming a revenue-generating marketing organization means working much more closely with sales than in the past. Get your marketing analytics in place.
EARNEST ABOUT B2B | THURSDAY, JULY 24, 2014
[Sales] The smarter way to collect content
The information of those who have collected the content on the day can then be passed to your lead hungry sales team. 'Sharing content at events was stuck in the past. Not anymore. While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting. Discover.
HUBSPOT | THURSDAY, JULY 24, 2014
[Sales] 25 Must-Tweet Inspirational Quotes From Inbound Experts
19) "Start with the soul and end with the sale. Marcus Sheridan, Founder of The Sales Lion. Dan Tyre, Sales Director, HubSpot. 'When do you feel most inspired? Lots of people feel most inspired at events. It makes sense -- you''re surrounded by tons of interesting people and listening to fascinating speakers. Cut it into wedges.
VERTICAL RESPONSE | THURSDAY, JULY 24, 2014
[Sales] Digital Coupons Drive Sales [Infographic]
The post Digital Coupons Drive Sales [Infographic] appeared first on VR Marketing Blog. 'Everyone loves a deal. This infographic from the folks at Vouchercloud outlines the growth in digital coupons, who’s using them and how they’re being used. It’s estimated that 74.1 million consumers will use their smartphone and 68.7
BIZNOLOGY | THURSDAY, JULY 24, 2014
[Sales] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
Using your analytics and your sales data, determine which product pages are most important to your business. Small e-commerce players can simply offer alternative products on the “out of stock” page, while larger sites should consider 404′s on products no longer for sale. The lesson: Don’t do that. Check it out.
MODERN B2B MARKETING | THURSDAY, JULY 24, 2014
[Sales] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Want to learn techniques for communicating with potential buyers, increasing your online presence, and driving sales revenue?
SOCIAL MEDIA B2B | THURSDAY, JULY 24, 2014
[Sales] Do B2B Companies Really Need to Be on Facebook?
Increasing sales is a business goal. “We just posted this really fun picture of the sales team on our Facebook Page. 'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. Are your customers on Facebook?
MARKETING ACTION | THURSDAY, JULY 24, 2014
[Sales] The Modern Marketing Agency Pitch
Include compelling industry stats that resonate, and screenshots of reports that demonstrate key results, such as clickthroughs, increases in the delivery and quantity of sales-qualified leads, and sales conversions. 'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. Kittens?
FATHOM | WEDNESDAY, JULY 23, 2014
[Sales] E-Commerce Calls-To-Action
Men’s shirts on sale. Calls-to-action like “shop women’s” and “men’s shirts on sale” help direct the shopper to exactly the desired place on the website without thinking. 'We all know that the marketer’s ultimate goal for retail Web page visitors is conversion. Here is where a call-to-action can help.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 23, 2014
[Sales] Sales and Marketing Alignment Equals More Revenue
'AG Salesworks is pleased to present you with a guest blog post from Brian Serino , SVP of Sales and Business Development at NetProspex. We’re all familiar with the deep-rooted battle between sales and marketing. It’s no secret that your inside sales team will close more deals when funneled high quality leads.
BIZNOLOGY | WEDNESDAY, JULY 23, 2014
[Sales] Fresh Insights in Selling to SMBs
You’ve got a tighter decision-making unit and shorter sales cycles. A well-trained sales force, enabled with informative materials, both digital and print, email, phone and trade show support. SMB is where there’s enough volume to do plenty of testing. And you’ve got a lot of company. One new set comes from Bredin, Inc.,
WRITTENT | WEDNESDAY, JULY 23, 2014
[Sales] 9 Pillars for a Killer Content Marketing Strategy
Would you like to generate more leads, sales, and business? 'Image source. Want to improve conversions and effectively establish your brand? Two words: content marketing. Maybe these stats will help convince you…. 80% of American Internet users interact with blogs and social media. 90% of consumers find custom content useful. Be Consistent.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 23, 2014
[Sales] B-to-B Marketers: Are You Utilizing SlideShare?
My position is that between sales, marketing and the C suite, there are plenty of Power Points already existing that highlight and focus on issues that help differentiate you and help set you up as an industry exp ert. There are over 60 million unique visitors a month to SlideShare sites with over 215 million page views.
NUSPARK | WEDNESDAY, JULY 23, 2014
[Sales] The benefits of outsourcing telemarketing as part of your demand gen program
By creating the demand that will pull the potential client or customer into a decision that is favorable to your company, you are accelerating and therefore shortening the marketing / sales cycle. All of the many tools at your disposal should be brought to bear on this activity as marketing has changed within the last several decades.
B2B MARKETING UNPLUGGED | WEDNESDAY, JULY 23, 2014
[Sales] Your Customers Want to Talk to You
Sales Person: We don’t want to talk to customers. Sales Person: We don’t want to talk to job-seekers. Sales, Customer Service, Human Resources and Operations People (together): But we don’t want to talk to customers. Yes, they will do end-runs to sales, HR, media relations and finance. So I’m going to visit the website.
WRITING ON THE WEB | WEDNESDAY, JULY 23, 2014
[Sales] Writing Services & Quality Leadership Content for Coaches
If you’re interested, go to Content for Coaches Summer Sale, here. Let me know if you have any questions about the sale or our services. 'If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Contact us by email , or give us a call.
MARKETING ACTION | WEDNESDAY, JULY 23, 2014
[Sales] Customer Lifecycle Marketing: Reporting, Part 2
In Part 2, we cover the stages of nurturing, converting to a sales-qualified lead, and post-sale retention and expansion, each of which contributes significantly to both costs and revenue. This could be a very valuable tool while communicating with sales reps (who tend to raise lead quality as an issue from time to time).
VIDYARD | WEDNESDAY, JULY 23, 2014
[Sales] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
Use calls to action to direct viewers in a linear path across your sales offerings to improve sales enablement. Connect your video marketing to your CRM so you can use video viewing history to identify your hottest prospects and gain incredible sales context. How am I optimizing my video for lead capture and sales enablement?
FEARLESS COMPETITOR | TUESDAY, JULY 22, 2014
[Sales] How a Sudden Health Issue Changes Everything = a great lesson for everyone
A customer needed a product that we did not have on the sales floor, but we had it in the warehouse. 'Let me share my story, so that you can prepare for something unexpected like I did. In the first few months of 2014, the future looked bright indeed: I had my first keynote speech in early April. Find New Customers had a great new client.
FATHOM | TUESDAY, JULY 22, 2014
[Sales] Guide Campaigns in Assisted Living Marketing: A Case Study
Where this Senior Living Guide makes a difference is in capturing that precious other 10% of visitors – those at the proverbial “top” of the sales funnel who are still in research mode. 'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? You bet! think so. That’s interesting.
VERTICAL RESPONSE | TUESDAY, JULY 22, 2014
[Sales] Facebook Introduces “Buy” Button – What It Means for Your Biz
With the release, Facebook, the world’s largest social network, is determining whether it can help businesses drive sales. 'Facebook is trying to take the e-commerce bull by the horns by introducing and testing its new “buy” button. And without ever leaving Facebook. Want more marketing new, tips and advice?
FATHOM | TUESDAY, JULY 22, 2014
[Sales] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
We’ve all heard it: Create great content, and an audience (and sales) will come. 'Rand Fishkin of Moz said it best, “Link earning is going to replace link building.” see the world of SEO continuing to be focused and even reliant on links in a lot of ways, but not reliant on the tactics we’ve used to acquire them in the past.”.
HUBSPOT | TUESDAY, JULY 22, 2014
[Sales] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
For example, recently I received an email from New York & Company that was clearly an advertisement for a sale they''re having. 'CAN-SPAM. Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. Some parts of this law may seem obvious, but others are actually quite confusing.
CRIMSON MARKETING | TUESDAY, JULY 22, 2014
[Sales] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
This is the basic philosophy of sales acceleration platform InsideSales.com in a world where the marketing and sales ends of the customer acquisition funnel are looking more and more alike. Getting up to Speed: What can CMOs of B2B companies learn from B2C companies about sales and retention? LOT, it turns out.
VIRALLY BLOG | TUESDAY, JULY 22, 2014
[Sales] ROI for content marketing
So as a modern marketer sometimes a lot of what we do does not directly lead to sales per action we take. Virally can also help bridge the gap between sales and marketing by giving you an insight into who your audience is. This is why lots of business owners struggle with social media and content marketing. Events
LEADERSHIP | TUESDAY, JULY 22, 2014
[Sales] “Break the Ice” with B2B Lead Generation Programs that Work
We want to control how buyers behave so we can shorten the sales cycle, make them buy more, keep them loyal; we keep at it to somehow get in control. Demand Generation Lead Generation B2B lead generation channel partner marketing content marketing home lead generation program lead generation software sales cycle Break the ice.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, JULY 22, 2014
[Sales] How to Leverage Trigger Events for Faster Sales
Here are some examples of events that can potentially create sales opportunities for you: Trigger Events 'Have you ever heard of trigger events? If not, you''re in for a wonderful wakeup call. trigger event is a sudden change in a company''s priorities.
SALES PROSPECTING PERSPECTIVES | TUESDAY, JULY 22, 2014
[Sales] 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting
'The decision to outsource part of your sales team - whether you''re revamping an insourced team or whether you don''t have on insourced team - can be a very tough one to make. Many generalists only see a 20-30% conversion rate to next steps in the sales process. Interested in reading more about outsourcing inside sales functions?
VERTICAL RESPONSE | TUESDAY, JULY 22, 2014
[Sales] 5 Pinterest Tactics + Back-to-School = A+ Sales
With that, here are 5 Pinterest tactics, ideas and inspiration for anyone wanting a slice of those back-to-school sales: 1. The post 5 Pinterest Tactics + Back-to-School = A+ Sales appeared first on VR Marketing Blog. 'Think it’s too early to utter the words, “back-to-school”? I’m with you, but guess what?
MODERN B2B MARKETING | TUESDAY, JULY 22, 2014
[Sales] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
It’s difficult to tell which of your past marketing efforts affected the sale, or to prove that your current efforts are worth the investment. 'Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. Intrigued? For example, let’s say Rita is interested a home security system from your company.
SALES CHALLENGER | TUESDAY, JULY 22, 2014
[Sales] Want to Hire Challengers? Redesign Your Job Postings First!
'In previous posts, we have written about how sales organizations are increasingly implementing Insight Selling to equip their sales force to sell in today’s complex selling environment. When you couple this with the issue of an aging sales force, hiring quality sales talent has become a pressing issue for most organizations.
HUBSPOT | TUESDAY, JULY 22, 2014
[Sales] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
Same with sales – salespeople have to write emails all day long, so have you mastered the crisp, business style of writing? If you''re applying for a sales position at a software company like HubSpot, we''re looking for experience selling software," Leslie told me. Humans! What Hiring Managers Definitely Care About. Length.
BLUE FOCUS MARKETING | MONDAY, JULY 21, 2014
[Sales] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
The sales pitch is even less effective on social media than it is through traditional channels (and it’s not very successful there, either). This raises the inevitable question: If you can’t hard-sell your prospects, how do you generate sales? But trust is built on authenticity—and this is something that cannot be faked.
VIDYARD | MONDAY, JULY 21, 2014
[Sales] Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform
With this release, Vidyard now offers native integrations across Salesforce, enabling brands to leverage online video as a strategic component of marketing and sales activities. ” With Vidyard for Pardot, brands can generate more sales leads and improve lead qualification by identifying video viewers and tracking their viewing behavior.
VIDYARD | MONDAY, JULY 21, 2014
[Sales] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
'Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5 The company reported 1800% revenue growth in 2013.
VIDYARD | MONDAY, JULY 21, 2014
[Sales] Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace
Individual viewing history can be tracked right within Salesforce, making targeted sales conversations easier than ever. “At Vidyard, we believe that video assets are the most powerful sales tool, but never before has it been possible to integrate video into the sales process through the cloud. Press Releases
VIDYARD | MONDAY, JULY 21, 2014
[Sales] Vidyard Integrates With Marketo to Fill Huge Demand for Video Marketing ROI
The Vidyard integration completely breaks open the black box of video by giving Marketo customers the ability to evaluate each piece of video content, its impact on the customer experience and ultimately its direct influence on sales. The offering is now available through Marketo LaunchPoint. Press Releases
HUBSPOT | MONDAY, JULY 21, 2014
[Sales] A 3-Step Framework for Leading a World-Class Marketing Team
These metrics must be cross-functional to support product launches, sales pushes, and core revenue initiatives. Alicianne Rand , VP of Marketing at NewsCred , explains how these teams can work better together: “The only way for marketing and sales to build better alignment is for the two teams to work towards one goal: revenue.
HUBSPOT | MONDAY, JULY 21, 2014
[Sales] 10 Things Every Email Marketer Can Relate To
Sales notifications , so you can alert a sales rep when their leads complete an action such as submitting a decision-stage form. 'Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program.
B2B INTERNET MARKETING STRATEGIES | MONDAY, JULY 21, 2014
[Sales] Total Marketing Automation: The North Star of All Marketing Engines
Total Marketing Automation is a simple goal: Put yourself, the Marketing department, and the Sales department out of business by automating every aspect of the customer experience touched by Marketing or Sales. 'If you’re a modern digital marketer, you know that marketing engines, not marketing campaigns , are the future of marketing.
SALES PROSPECTING PERSPECTIVES | MONDAY, JULY 21, 2014
[Sales] 3 Tips for Inside Sales Reps to Stay Motivated During Summer Months
July is the ideal time for inside sales reps to regain their focus so they can follow up the quarter with great results. But with beautiful summer weather and vacations planned for the not-so-distant future, it can be difficult for an inside sales rep to remain fully focused and motivated. 'It''s halfway through July! Know Your Goals.
VOICE-BASED MARKETING | MONDAY, JULY 21, 2014
[Sales] 5 Reasons SMBs Should Be Tracking Marketing Spend
You can turn anyone who answers the phone into a knowledgeable sales professional. For many SMBs, your receptionist, office manager, or whoever is nearest the phone is responsible for converting incoming calls into sales—whether they have sales expertise or not. 'SMBs have a lot on their plates. You can reach target audiences.
BIZNOLOGY | MONDAY, JULY 21, 2014
[Sales] 12 experts define Key Performance Indicators (KPIs)
Will you: Shorten the sales cycle by half. For example, if you wanted to shorten the sales cycle by half, you could measure: Keyword search for the term(s) that describe the need your brand meets. Sales (if products are sold on your site). They are too often taken to mean any metric or data used to measure business performance.
VERTICAL RESPONSE | MONDAY, JULY 21, 2014
[Sales] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
Some are available free of charge, but a premium (paid) membership includes access to all 1,028 interviews as well as 138 courses designed to help you in various aspects of marketing, sales, copywriting and more. Here are nine podcasts we think can help. Accidental Creative: Creativity, Innovation, and Doing Brilliant Work. Back to Work.
WINDMILL NETWORKING | MONDAY, JULY 21, 2014
[Sales] The Emotions of the Sexes and How To Capture It In Social Media
Related Stories How to Make More Online Sales by Knowing Your Numbers Cognitive Recognition in Social Media The Needy Social Media User and How To Approach Them. 'You have been using social media psychology in your marketing. You may have not been aware of it, but you have. Social Media Psychology
MODERN B2B MARKETING | MONDAY, JULY 21, 2014
[Sales] 5 Reasons to Invest in Interactive Content
Reason #5: Accelerated Sales Cycle. When you can’t measure and quantify the consumption of your content, it’s challenging for both Marketing and Sales to decipher clues on the sales readiness of prospects. And with that, you’re already further along in the sales cycle. The Fourth Wave of Content Marketing. have no idea.
YOUR SALES MANAGEMENT GURU | MONDAY, JULY 21, 2014
[Sales] Partner Hiring and Training
At the Summit, as you walk the Exhibit Hall looking for new business opportunities and when talking to existing or new potential vendors, look beyond the sales stories and investigate new partner onboarding programs. The various tracks cover technology, but also leadership, sales and marketing topics. for the first time sales manager.
SALES CHALLENGER | MONDAY, JULY 21, 2014
[Sales] 5 Statistics Every Sales Executive Must Know
'There has been much disruption in the sales world in recent years. And, as we studied these disruptions and associated challenges, our research has thrown some pretty cool (and scary) statistics that debunk conventional wisdom and will forever change the way sales organizations operate. An average of 5.4
THE FORWARD OBSERVER | MONDAY, JULY 21, 2014
[Sales] How To Link Inbound Marketing With Trade Show Success
For many companies, trade shows have played an important role in reaching their marketing and sales objectives. The goals of a trade show can include: An increase in new leads and sales. 'Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? They sure can.
FATHOM | MONDAY, JULY 21, 2014
[Sales] Laws of Marketing Power: Master the Art of Timing
By timing communication well with your buyer, you speed along a sale. product after-sales service) or contract (e.g., However, the wrong approach can derail a near-sure sale. The marketer crowds the buyer’s space (pressure) or offends sensibilities, and suddenly a sale evaporates. payment schedule for services).
MARKETING ACTION | MONDAY, JULY 21, 2014
[Sales] 5 Habits of Superstar Marketers
Considering the availability of analytics tools and marketing automation software, tracking digital campaigns is relatively simple; however, you should also ensure that all sales and leads generated from offline initiatives are tagged in your marketing automation platform or your CRM. They’re put on important multifunctional teams.
THE POINT | FRIDAY, JULY 18, 2014
[Sales] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
And more still, I would guess, probably feel that their content campaigns are “working” (generating response, engagement, sales leads) but perhaps aren’t yet convinced of bottom line value. This type of “let us convince you how great our product is” content is a legacy of old-school, sales-driven marketing. In her interview, Ms.
HUBSPOT | FRIDAY, JULY 18, 2014
[Sales] The Fallacy of the Lazy Millennial
'This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales. In fact, we might argue that when hiring for your next role, especially in a sales or marketing capacity, you put the rumors to rest and hire a millennial to get sh*t done. They also might drink craft beer. Positive attitude.
VERTICAL RESPONSE | FRIDAY, JULY 18, 2014
[Sales] 25 Effective B2B, B2C and Non-Profit Email Sign up Forms
In many of the examples below, you’ll note they share the benefit of subscribing, ex: Receive special fares, be the first to know about special sales, find out about events first, etc. We recently shared everything you’d want to know about sign up forms and how to grow your list using them. Make it Obvious. B2C Examples. Dasheroo.
BIZNOLOGY | FRIDAY, JULY 18, 2014
[Sales] How do I track the source of phone calls?
'I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. Because the great majority of its orders are phoned in, it would seem to be obvious that they want to employ some form of call tracking. But they don’t. When I asked about it, they turned on their thinking caps.
WINDMILL NETWORKING | FRIDAY, JULY 18, 2014
[Sales] Is it Time for a Blogger Outreach Tool?
Whether it’s GroupHigh’s software or another company in our space, I asked my sales team to put together a thought out list of reasons why digital marketers and PR professionals decide to stop doing blogger outreach the manual … Continue Reading. Is it Time for a Blogger Outreach Tool? by Kristen Matthews - Maximize Social Business.
HUBSPOT | FRIDAY, JULY 18, 2014
[Sales] Is Author Rank Really Relevant?
Does getting a crowd into your store assure you more sales? 'Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. We have a new one to dissect, only this one’s not an animal; it’s a ship. Authorship. By now, you’ve read about the latest Google-induced confusion-fest. It hasn’t.
VIDYARD | FRIDAY, JULY 18, 2014
[Sales] How to Transform Email Subscribers Into Qualified Leads With Video
For instance, if Charlie, CMO watches all five of the weekly videos you send out as part of a nurturing campaign, he might eventually collect a lead score pushing him over a certain threshold, and your sales team can be notified through your MAP follow up. What the numbers say about video in email. Four tips for putting video in your email.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 17, 2014
[Sales] 4 Tips For Data-Driven Glory: Insights From Interact 2014
These values meant little to the insurance giant’s senior leadership, who wanted to understand email’s impact on sales. His team tracks a new set of metrics: attributed sales, incremental revenue lift, lead rate and sales conversion rate. 'by Courtney Buchanan | Tweet this Marketers today swim in a sea of data.
HUBSPOT | THURSDAY, JULY 17, 2014
[Sales] How to Decrease Your Website's Bounce Rate [Infographic]
And to inbound marketers whose primary goal is to attract and convert website visitors into highly qualified leads for their sales teams, a high bounce rate is obviously some pretty scary stuff. 'How sticky is your website? Are your visitors hanging around, or are they bouncing right off the page? Lucky for you, there''s a metric for that.
B2B MARKETING MENTOR | THURSDAY, JULY 17, 2014
[Sales] Survey: How to Get the Most Out of Brand Advocates
These programs are usually run out of the sales department, he explains, and building their numbers often “comes down to an end-of-quarter scramble.”. According to Research Director Hank Barnes at Gartner, advocacy marketing should be a top priority when it comes to marketing investments. His insights are integrated into the findings below.
KOMARKETING ASSOCIATES | THURSDAY, JULY 17, 2014
[Sales] 3 OTHER Things Your SEO Team Should Be Doing
Remember, the purpose of a good SEO program isn’t to drive traffic; it’s to drive sales. . 'With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. Brand Monitoring.
HUBSPOT | THURSDAY, JULY 17, 2014
[Sales] 6 Smart Strategies for Segmenting Your Dynamic CTAs
Try thinking about the different stages in your sales cycle. 'Are you using calls-to-action in your marketing? What about dynamic calls-to-action? As far as I''m concerned, dynamic calls-to-action are the only calls-to-action. Not hip to the difference? Because of that, dynamic CTAs are much more personalized to the viewer. Wrong.
ANNUITAS | THURSDAY, JULY 17, 2014
[Sales] Why Companies Don’t Market to Their Customers
Fundamentally, the same principles of Demand Generation apply in any sales instance –you need to Engage, Nurture and Convert your buyer. The analysis of data to inform decisions and provide insights into marketing and sales is still a huge gap in many organizations. Lack of Data Governance. Lack of Demand Generation Focus.
VIDYARD | THURSDAY, JULY 17, 2014
[Sales] How to Maximize Your Webinar Effectiveness With Proven Best Practices
Once your webinar is over, you can email everyone a quick thank-you note, and send them off to your sales team for follow up, right? ” emails afterwards, and needless to say I didn’t become a qualified lead, let alone a potential sale. 'Who doesn’t love a good webinar? According to ON24, 5.8 Our result? Win-win!
VERTICAL RESPONSE | THURSDAY, JULY 17, 2014
[Sales] How to Build Your Email List [GUIDE]
Readers can easily feel bombarded if too many sales pitches are sent their way. Leverage online sales. 'Building a quality, responsive email list is one of the most crucial steps for effective email marketing. So, VerticalResponse is here with some ideas to help you create an effective and engaged email list. Voila! . It’s free!
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 17, 2014
[Sales] Join Us for Our First Twitter Chat, #ProspectingChat, Today!
We share insights and posts from many sales and marketing thought leaders and tweet sales prospecting best practices every day. ProspectingChat will focus on issues that sales, marketing, IT and tech leaders want to discuss. How can sales contribute to lead nurturing and collaborate with marketing? What’s important now?
MODERN B2B MARKETING | THURSDAY, JULY 17, 2014
[Sales] How to Double Your Marketing Team…WITHOUT New Hires
To give you a little background, I’d previously been working in sales, where I’d learned the importance of developing a relationship with your audience through educational, entertaining materials, rather than immediately delivering a hard sale. Seamless integration with sales data. Sales funnel reports.
HUBSPOT | THURSDAY, JULY 17, 2014
[Sales] Are These the Smartest Marketing Campaigns of the Past Year?
It “beat sales targets and generated a 359% ROI” reported Warc. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. How often do you use the word “smart” to describe advertising? ” The ads were submitted to the awards circuit during 2013 and 2014.
SOCIAL MEDIA B2B | THURSDAY, JULY 17, 2014
[Sales] B2B Sales Teams Can Use Content Marketing to Generate Leads
'My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. We have been talking about the intersection of sales and content marketing for B2B companies. What happens when B2B sales teams start to understand what content converts. And the sharing of this content is trackable.
MARKETING ACTION | THURSDAY, JULY 17, 2014
[Sales] Customer Lifecycle Marketing: Reporting, Part 1
traditional sales funnel sketches the progressive relationship between buyer and seller from the sales rep’s point of view. Sales doesn’t get involved in this journey until fairly late in the process, but marketing can, and should be there for every step of the way. In Part 1, we cover the first two stages: Attract and Capture.
FATHOM | WEDNESDAY, JULY 16, 2014
[Sales] Back to Basics: Managing AdWords Ads
Try adding the Countdown Script for sales/holidays to text ads for a sense of urgency. 'With all of changes in AdWords emphasizing the importance of ad extensions and quality score, it is easy to get caught up in those features and overlook your ads themselves. At the end of the day, they are just as important as everything else. Using Tools.
THE FORWARD OBSERVER | WEDNESDAY, JULY 16, 2014
[Sales] Inbound Marketing Takes Time: How Should You Be Using Yours?
Your time and effort should include: Aligning Sales and Marketing. In B2B sales, one authoritative study has found that buyers are now at least 57% through their purchase before they first contact the seller. With the changing way that customers now buy, sales and marketing are being forced to work more closely together.
VOICE-BASED MARKETING | WEDNESDAY, JULY 16, 2014
[Sales] How Your Employees Can Make or Break Your Business
Sales and Marketing: Passion, Knowledge, and Dedication. The way your sales team handles leads and prospects contributes to the image of your business as well. An all-star sales rep can drag an entire team down when he has a bad attitude. Customer Service: From First Impression to Long-Term Trust. Are they sincere? Hire SWANs.