• HUBSPOT  |  SATURDAY, MAY 30, 2015
    [Sales] 7 Easy-to-Use Interactive Content Tools You Should Explore
    Unlike a traditional ebook, an interactive approach makes it easier for you to guide your readers through the content in its entirety with the hopes that they walk away from it feeling more educated and sales-ready. 4) ContentTools. This post originally appeared on HubSpot's Agency Post. It'll be fun," they insist. Lookbooks. Magazines.
  • B2B MARKETING INSIDER  |  SATURDAY, MAY 30, 2015
    [Sales] Getting Your First 100 Customers: Strategies That Work
    Anyone with experience with startup companies and sales and  marketing  knows how hard it can be to engage those first 100 customers. Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. Margarita’s Story. And I loved the idea of comparing and booking in one place. Use Strategy.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 29, 2015
    [Sales] B2B Marketing: I’ll Take Results Over Superlatives, Any Day
    Part of my view is my training in my early career in sales and marketing in the software industry and in my ongoing B2B marketing consulting. Marketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer. Does anyone really believe these words when they read them on a marketing provider’s website?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 29, 2015
    [Sales] Cooking Up Leads: 3 Ingredients Of An Award-Winning Recipe
    This offer compiles modern marketing “recipes for success” around display ad retargeting, customer lifecycle management, database hygiene, marketing and sales alignment, campaign metrics, lead nurturing and social media. We targeted this asset specifically at matters central to the demand gen role. Results Were Served.
  • CRIMSON MARKETING  |  FRIDAY, MAY 29, 2015
    [Sales] Why Influencer Marketing Is The New King of Content [Infographic]
    Sales. Buyers look to influencers before they make purchase decisions. Influencer Marketing is the easiest way to gain access to potential buyers and establish trust. Blogs influence purchases. Blogs are the third most influential #digital resource when making overall purchases #blogging Click To Tweet. 3x to 10x Increase in Conversion Rates.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 29, 2015
    [Sales] 15 Hygiene Tips to Keep Your Email List Clean as a Whistle
    If you sell clothing and certain customers only purchase men’s clothing, they may not want to receive your emails promoting sales on children’s apparel. A healthy email list is vital to any business. Thanks to bounces, unsubscribes and address changes, you can lose upwards of one-third of your list each year. Too many emails?
  • INTEGRATED B2B  |  FRIDAY, MAY 29, 2015
    [Sales] The price of poor language
    Will loose language lose you credibility to the point that it also costs you sales? Another report suggested that: “a single spelling mistake can cut online sales in half”!**. It might make all the difference to your sales success. Are you confusing your customers with second-rate English? We all make mistakes sometimes. Period.
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Sales] Psychology of Ecommerce Sales: The Noble Edge
    With your giving structure in place, step back and let the sales begin. Familiar with companies that have a noble edge? Sure you are. They’re some of the most successful ecommerce companies out there right now. And their social responsibility is one huge reason they’re raking in the cash. Who’s Buying the Good Will? Where’s the Proof?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 28, 2015
    [Sales] suitecx Offers Industrial-Strength Customer Journey Maps and More
    Journey mapping is equally popular among agencies and consultants, although it also often is little more than a new label for the old sales funnel. Customer journey mapping is now the buzziest of buzz words. Sophisticated journey mapping has been around for more than a decade*. The tool is designed around its own intended user journey.
  • FATHOM  |  THURSDAY, MAY 28, 2015
    [Sales] 4 Types of Metrics Every Sales & Marketing Team Should Use
    With all of the new sales and marketing technology solutions, obtaining analytics, reporting and key metrics for senior management often becomes cumbersome and sometimes impossible. At Fathom, we typically refer to 4 impactful metrics for sales and marketing teams: Let’s define each metric conceptually : Marketing Prospects.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 28, 2015
    [Sales] The Basics of Persuasive Sales Content Marketing Copy
    The goal of any sales message is the following: to persuade your prospects to take a desired action. However, the same principles necessary for persuasive sales copy can be applied to any type of promotional content - whether that's a blog or social media post, video, podcast or sales page. Doctrine. How did they find me?
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Sales] HubSpot & Salesforce Sign a Partnership Pact Through 2020
    There are tens of thousands of Sidekick sales acceleration users who also enjoy Salesforce.com’s CRM product. I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. This is great news for HubSpot, HubSpot’s customers, Salesforce, and Salesforce’s customers. Ditto there.
  • CRIMSON MARKETING  |  THURSDAY, MAY 28, 2015
    [Sales] The Power of Web Experience Data: How to Guide the Buyer’s Journey with Better Marketing Campaigns
    Using it can make the difference between making one sale and making multiple sales. All of the web experience data in the world won’t make a difference if you don’t properly gather data both before and after the sale. Happy with your last purchase, you visit a brand’s website intending on buying more of their products.
  • ANNUITAS  |  THURSDAY, MAY 28, 2015
    [Sales] Ending the Great Divide
    There is still a great divide between sales and marketing. Despite the silos, some organizations are able to meet their sales and marketing goals. Marketing should not work in a vacuum but in a collaborative working session involving sales and marketing. Technology is a factor in the great divide. How to build alignment?
  • ENGAGE  |  THURSDAY, MAY 28, 2015
    [Sales] Exceptions & Rules: How Riding Coattails of the Competition Can Hurt Your Business
    Some words and phrases are synonymous with a certain industry, profession or service, such as a carpeting “remnant” sale. They say imitation is the sincerest form of flattery, but in the marketing and business world, attempting to echo someone else’s success can lead to trouble. Sound complicated? Image Courtesy of Shutterstock.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MAY 28, 2015
    [Sales] How to Reframe Failure to Increase Sales Performance
    Sales is a tough job. Everyone in the company knows how you’re doing - at all times. When you’re new, you see insurmountable hurdles in front of you. When you hit a slump, it’s visible to the entire world. People who are in marketing, IT or HR have no idea how challenging it is to learn, grow and stumble in full view of everyone else.
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Sales] How to Choose the Right KPIs for Your Business
    Whether your performance improvement goals are related to inbound marketing, sales, or any aspect of business for that matter, choosing the proper key performance indicators (KPIs) to focus on is the first step towards measurable improvement. Goal 1 – Boost sales 10% in the next quarter. Sales per square foot. Let’s get started.
  • VIEWPOINT  |  THURSDAY, MAY 28, 2015
    [Sales] How to Set Your Outsourced Lead Generation Program Up for Success (pt 1)
    Part III: Expectations for ongoing success: marketing and sales accountability. Executives must set the expectations for sales and marketing to: Provide necessary materials and related data: This can vary depending on what a particular vendor needs to be successful. Those kinds of relationships really suck.). cannot stress this enough.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 28, 2015
    [Sales] 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
    Over 50% of CMO’s believe that in the next three years, marketing more than any other channel (IE, sales, support, etc) will be responsible customer experience moving forward. 60% of B2B marketers consider mobile as a “crucial enabler” and conduit of their overall sales. New Marketing Data. In the US, 2.8 highly recommend review.
  • BIZNOLOGY  |  THURSDAY, MAY 28, 2015
    [Sales] Three barriers to B2B data-driven marketing
    If you are reading this article, you are already convinced of the importance of data in B2B sales and marketing.  As Alex Kantrowitz of Advertising Age puts it , data is the “new oil” that provides insight, efficiency, and scale. Data drives everything we do.” But in my experience, answers like this are just lip service. Like this post?
  • VERTICAL RESPONSE  |  THURSDAY, MAY 28, 2015
    [Sales] 5 Ways to Get More People to Read Your Emails
    It’s the same principal as “SALE” signs in brick-and-mortar establishments. Wouldn’t it be nice if your customers or clients read every email you sent? It would be amazing, right? Well, we’re here to help. There are dozens of reasons for emails to go unread. So, how do you get your customers to read your emails?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 28, 2015
    [Sales] Is Growth Hacking a thing? The experts sound-off
    ’ It is not a sub-specialty of marketing, because you can have growth hacks in sales, customer service, networking, etc.It’s bigger than marketing, and yet, it’s smaller… because by its nature it is something that is quickly iterated to produce large growth with minimal input.” ” Jay said. Is it okay?
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 28, 2015
    [Sales] 5 Steps To A Real-Time Content Desk
    Text ads are brand destroyers unless they’re pushed at point of sale while the discounted coffee is still piping hot.   I could go on. I don’t think I’ll get too many opinions to the contrary when I suggest that effective marketing is getting harder every day. conversion rate. Television ads have been all but eradicated by the DVR.
  • MARKETING ACTION  |  THURSDAY, MAY 28, 2015
    [Sales] How to Use Google Analytics to Create More Effective Content
    Because many sales funnels or lead nurturing campaigns work by bringing people through a series of pages until they reach a final confirmation page. Also consider which phase of the sales cycle people are in when they are drawn to a particular piece of content. What do you think of when you think of Google Analytics? Sound good?
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 27, 2015
    [Sales] A Primer on Sales Competitive Battle Cards
    If your company hasn’t created formal battle cards (aka kill sheets, competitive cards, competitor takeout), it will at some point, as this is typically one of the first things sales teams ask. Just the sales team? Only frontline sales or sales executives as well? My process is the following: 1. Structure. 2. Analysis. 4.
  • VIDYARD  |  WEDNESDAY, MAY 27, 2015
    [Sales] Top 5 Ways to Manage and Scale your Video Marketing Library
    You more than likely created them to move viewers along a content journey and through the sales funnel. sales team, for example, may benefit from using and posting their own videos in an account that is separate from the marketing team’s. “Who cleaned up and organized? But listen to me. It’s time to stop the craziness. You can do that!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 27, 2015
    [Sales] Customer Spotlight: TopOPPS
    Customer Success customer sat insideview insideview customer reviews insideview customer satisfaction insideview customers insideview for sales customer insideview for sales feedback insideview for sales review insideview for sales user insideview happy customer insideview review insideview user review
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Sales] Confessions of a Google Spammer
    Sales of our SEO SaaS subscriptions peaked at around $150,000 a month in subscriptions. We had two sales threads: one on WarriorForum, and another on WickedFire. Here's what a few hours of sales looked like back then: An Average Couple of Hours of Income at My Company During the High Times. worked a maximum of 10 hours a week.
  • THE ROI GUY  |  WEDNESDAY, MAY 27, 2015
    [Sales] The Art or Science of Sales and Marketing?
    There is an ongoing debate in sales and marketing: Are the most effective marketing campaigns and sales reps relying more on art and creativity, or leveraging a more systematic and scientific approach? With the current focus on big data, a scientific approach to sales and marketing certainly has its pundits. The good news?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 27, 2015
    [Sales] How To Get Out of a ‘Relationship Rut’ With Your Customers
    As in our personal lives, modern marketing is also all about relationships; relationships with your prospects, customers, Sales, IT and executives. I’ve been married to my awesome husband for 10 years. Before we got married, we dated for 5 years. So, all in all, we have been together for a total of 15 years. That’s a long time!
  • EARNEST ABOUT B2B  |  WEDNESDAY, MAY 27, 2015
    [Sales] Most Advanced Yet Acceptable: Why it pays to stretch your audience
    Because as the master of streamlining once said himself: ‘the most beautiful curve is a rising sales graph'. Why the MAYA principle - conceived in the 1930s - still rings true today. A few years back, I worked at a company called Loewy. He first made his mark in the 1930s and for 40 years was a creative tour de force. The iPhone was MAYA.
  • BIZNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Sales] The dirty little secret some SEO companies don’t want you to know
    Internally, there is no discussion about your tone and feel, your sales cycle, your reader, or your conversion goals. You’ll want to see writing samples, get an idea of their history and background, and learn if they are primarily a blogger or a sales writer (yes, these are two different skill sets). Are you sure? Are you sure?
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 27, 2015
    [Sales] 4 Uncommon Ways to Help New Customers Discover Your Business
    It offers a built-in ‘middle man’ who can advocate for your brand on a personalized, non-sales pitch level. A growing customer base is critical to any thriving business. Industry research points out multiple elements to include in your overall marketing strategy to reach these gains. Create unique content that truly adds value.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Sales] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    To jumpstart your ABM efforts, and better align your marketing and sales, be sure to follow these three steps: Step 1:  Define Your Key Target Account. It all comes down to analyzing how well your marketing efforts are driving results across channels, which is a process that needs to be aligned with the sales team. Period.”.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 27, 2015
    [Sales] Overcoming Five Barriers to Content Creation
    You may assume that some divisions have no need for content – sales sells ; leaders lead ; customer service serves, so no content is required, right? If you’re in sales, for example, what’s the benefit of wasting time on a blog post for marketing? Content, though, isn’t exclusively textual. However, we don’t all learn in the same ways.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Sales] 2 Big Steps to Remove Friction During the Checkout Process
    Guest checkout deprives you of information that could lead to future sales, but it definitely offers the benefit of more sales right now. Your goal as an ecommerce retailer is to remove as many obstacles as you can between want and buy. Yes, selling is your main goal, but you want those customers to come back, right? Social Login.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 27, 2015
    [Sales] Do People Trump Content in Marketing?
    Now if you live in the world of B2B marketing, you have been inundated with statistics for the last four years claiming sales is being disintermediated by today’s empowered buyer, with statistics like “57% of the buying process is complete before a buyer talks to sales” or “70% of the buying process is now digital.”
  • KEO MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Sales] KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards
    KEO Marketing Inc., a leading business to business marketing agency based in Phoenix, Arizona, creates and implements innovative strategies to help clients dramatically increase leads and sales. PHOENIX, Ariz., Please join the conversation online at LinkedIn , Facebook , & Twitter ,  using hashtag #B2Awards. About KEO Marketing.
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Sales] 5 Tips to Get the Most out of Your Pardot Campaigns
    The webinar, social media and other connectors (like Google AdWords and Google Analytics), allow you to use activity from these platforms to trigger additional messaging, report on prospect activity across platforms, deem a lead sales ready with lead scoring changes and more. Learn more about multivariate testing here.
  • LEADERSHIP  |  TUESDAY, MAY 26, 2015
    [Sales] Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing
    Is our Sales and Marketing aligned to take advantage of automation and nurture quality leads? Jumping In Head First without User Buy-In: The decision to bring on board a new automation system is taken in the board room, but the sales and marketing teams are not bought into the concept. Are we really prepared for automation?
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Sales] 38 Essential Website Redesign Terms You Need to Know
    Designers care about creating your website to “convert” as many visitors as possible into leads or sales. Every industry has its buzzwords, and web design is no different. Here are 37 of the most popular technical terms and buzzwords we hear (or use) as we do website redesigns, organized from A to Z. Above the Fold". Analytics. Backend.
  • ANNUITAS  |  TUESDAY, MAY 26, 2015
    [Sales] 3 Things to Think About Before You Develop a Vertical Marketing Strategy
    have worked in companies in the past and with other organizations that have taken a vertically aligned approach to their sales and marketing, and rarely have I seen it work very effectively. That is a good start, but what about Lead Qualification teams, Inside Sales, and Customer Support? Vertical Marketing is Truly Focused on the 10%.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 26, 2015
    [Sales] Use Pinterest Analytics to Increase Visits to Your Retail Website
    By understanding the analytics on your Pinterest business account you can maximize your website visits and sales. By connecting your brand with your audience’s interests, you can drive increases in engagement as well as website visits and sales. The site’s visual format and user base have unique value for retailers.
  • CMO ESSENTIALS  |  TUESDAY, MAY 26, 2015
    [Sales] Let’s Make a Deal: Best-in-Class Sales Training Can Shorten Your Sales Cycle
    Sales training is commonly understood to be a must-have component in managing quota-carriers. Today, no sales leader is foolish enough to deny the value of basic training for their B2B sales team members. above 2013 sales training spend levels. Figure 1: Customize, Coach, Close: Best-in-Class Sales Guidance.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Sales] Don’t make it so difficult to get directly in touch with you
    The other half is sales. Summary: even if you and your staff really hate having their inbox filled with spam, you’re cutting off your nose to spite your face if you’re not making it as easy as humanly possible for anyone and everyone to reach you directly and immediately. What I’m On About. ” One of My Analogies.
  • MARKETING ACTION  |  TUESDAY, MAY 26, 2015
    [Sales] MarTec, Meet AdTech: the Future of Marketing Automation
    Recently Josh Bland, host of TechnologyAdvice’s “ Expert Interview Series ” (dedicated to the nexus of marketing, sales, and technology) interviewed our own Paige Musto, Act-On’s Director of Communications. buyer isn’t reaching out to the sales team until they’re about 70 percent through the process. Paige Musto.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Sales] 5 Simple Ways to Optimize Your Website for Lead Generation
    According to Forrester Research , companies that nurture their leads see 50% more sales ready leads than their non-nurturing counterparts at a 33% lower cost. Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Unfortunately.).
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Sales] 16 Reasons Why People Leave Your Website
    If you’ve got your site’s sales content buried in Flash files, you’re going to be left waiting a long time for users who have neither the time nor the inclination to install updated versions of this outdated plugin. Gated content is great for driving leads into a website sales funnel. Your sales will suffer without that connection.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Sales] The Biggest Pet Peeves of CRO Experts
    After all, who doesn’t want more clicks, leads, and sales? Conversion Rate Optimization (CRO) isn't a widely known field, even among digital marketers. If you need a quick refresher, CRO is the process of creating an experience for your website visitors that'll convert them into customers. And trust me when I say they didn't hold back.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Sales] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    If you don’t know the Win-Loss, it’s the document your friends in sales create each month or, sometimes, each quarter that lists all the business they’ve won, lost or are waiting to hear about. Sometimes it’s called the sales activity report. We need a real view of what’s happening in sales. Do you get the Win-Loss report?
  • HUBSPOT  |  SUNDAY, MAY 24, 2015
    [Sales] How to Build Effective Teams Based on Personality Type
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Inbound Sales Leadership Office Life DailyRound up the usual suspects,” the gendarme ordered in the famous line from the movie Casablanca. Designing a Group. We naively assume any group can automatically be a team.
  • HUBSPOT  |  SATURDAY, MAY 23, 2015
    [Sales] 6 Tips for Making the Most of Your Retargeting Campaigns
    Much like lead scoring, visitors can be bucketed into different levels of sales readiness according to the specific pages they have visited. Have you ever been in a clothing store where you can't seem to make it through one rack without being heckled by a sales associate? This post originally appeared on HubSpot's Agency Post. Ready?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] Moneyball for Sales & Marketing
    Moneyball for Sales. Marketing is the Same Sport Getting On Base It’s a rare enterprise sale that closes with a single. advancing through a known, established sales. What can sales and marketing teams learn from this? Let’s see what Moneyball for sales and marketing. The same is true in sales. sport. Since.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] Improving ROI with Marketing Optimization
    customer contacts] to drive sales,” said Raj. “As marketers, we tend to focus on the. industry leaders, customers, alliances, sales, marketing and product teams to establish. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. About the Presenter. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] Start engaging from the first click in the Customer Journey
    The earlier in the customer journey we engage, the better chance we have to create competitive advantage, make a sale and build brand loyalty/advocacy. Advertising/Trade Shows/Direct Mail, Customer Call Centers, Retail Outlets still play significant roles, even as marketing and sales evolve toward. All Rights Reserved. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    From marketing to sales to training to investor relations, business presentations structure and organize. engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. Every time an executive keynotes a conference, a techie gives a chalk talk, a product manager briefs a sales.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] Closing the Loop on Social Leads
    step of the funnel and helping you close more sales. down the sales funnel towards being a lead ready to covert. was interesting and relevant to your audience and resulted in them moving further down the sales funnel. Indeed, building and. So, as social. how to use it, but how to derive value from it. business. Tips & Tactics.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    with sales lead demand / revenue over brand. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. enough to increase sales leads: 1. corporations $100 million in sales and beyond— know their business. affect new sales lead demand, marketing. Legendary Ad Executive David. wealthy?
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] Advanced Keyword Research Strategies
    This means that newer or smaller businesses without the capitol to pay for a higher listing or dominate the anchor text of any particular word will likely never be associated with it highly enough to be seen in sufficient manner to affect sales. The solution for these companies is to develop a deep keyword and key phrase research strategy.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] Signed, Sealed, Delivered: Integrating Electronic Signatures into the B2B Sales Cycle
    Learn why integrating electronic signatures into the B2B sales cycle will save you both time and money
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] Secrets to Successful B2B Sales and Marketing Metrics
    This collection of short essays and best practices span across the entire sales and marketing pipeline, offering measurable perspectives on attaining better metrics
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] Demand Generation: Building a predictable marketing pipeline for sales success
    Here’s the question that keeps most Demand Gen professionals up at night: how can I transform marketing from a cost center to a revenue driver? Read this ebook from idio to learn the answer
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] Closing the Deal: The State of Sales Enablement
    New insight into sales managers' attitudes and beliefs about their company's sales enablement strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] Sales and Marketing Alignment in Lead Management
    Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] Got CRM, Why You Need Marketing Automation, Too
    Marketing Automation is the Marketing Counterpart to your CRM Sales System
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] The CMO Toolkit
    Explores the issues that you find most important, like how marketing automation can be used to increase ROI, drive sales, and accelerate the funnel
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] How Twitter Can Solve Challenges for Marketing, Support, and Sales
    A brief eBook on using your Twitter time effectively
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Sales] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MAY 22, 2015
    [Sales] SiriusDecisions 2015 Wrap Up
    Events insideview events sales marketing alignment sales marketing events siriusdecisions 2015 siriusdecisions events siriusdecisions insideviewLast week’s SiriusDecisions 2015 event was tightly focu […].
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MAY 22, 2015
    [Sales] InsideView Named a “Top Selling Tool of 2015?
    Sales best sales tools insideview awards insideview for sales insideview selling tools sales tools sales tools list smart sales tools smart selling tools insideview smartsellingtools.com top sales tools top sales tools 2015We know that our products are amazing, but it’s s […].
  • LEADERSHIP  |  FRIDAY, MAY 22, 2015
    [Sales] Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines
    Of course, ultimately conversions is what most people are after, whether it’s sales or signups or some other action. It’s hard to overstate the value of a good title or headline. It is your first, possibly only chance to capture the attention of your audience. That’s why it’s important to craft interesting headlines every time.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Sales] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Though there are various sales and marketing tactics that may have sprinted its growth, referral marketing is the one that stands out. For example, this approach was adopted by Yesware, a SaaS product that offers a sales productivity suite comprising of email tracking, analytics , and other features. Tying It All Together.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Sales] Don’t Run A Railroad: Why Publishers Need to Think Like Marketers
    Publishers value and sell reach and demographics while their customers value and need campaigns that measurably increase sales pipelines. Today’s publishers need to be able to measure the full impact of client campaigns from initial awareness through to a final sales transaction. Transform Your Sales Team into Consultative Marketers.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Sales] 5 Disruptive Social Selling Technologies
    Editor’s Note: One of our regional sales managers, Jack Kosakowski, is a social media marketing ace. Each of the five technologies I have chosen focus on different problems in the sales process, so they do not compete with each other, despite having some overlapping features/benefits.  These Benefits It Offers. Benefits It Offers.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Sales] The Democratization of Ecommerce Through SaaS (and the Importance of Uptime)
    In total, the 2014 holiday season saw a 7% increase in ecommerce sales –– bumping up the total revenue to $100 billion. The holidays seem so far off, but trust me: they are approaching full speed. See, when it comes to the holidays, ecommerce benefits more and more year-over-year. It’s uptime. The Revolution in Ecommerce. Ecommerce
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MAY 21, 2015
    [Sales] Forrester’s Laura Ramos Offers 5 Ways to Align Sales & Marketing in Upcoming Webinar
    One of the hot B2B topics these days is around sales an […]. Marketing Sales forrester b2b forrester insideview forrester marketing forrester research tips forrester research webinar forrester sales marketing forrester sales research forrester thought leadership forrester webinar laura ramos webinar sales marketing alignment
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Sales] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    Their general intention is to continue serving their existing target market (companies from 10 to 2,000 employees) with marketing and sales tools. There is a bit of redefinition to being a “growth engine” that solves additional marketing and sales problems, but this is an incremental change at most. But I digress. Where was I?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 21, 2015
    [Sales] 5 Ways to Reactivate Lost Leads Using Marketing Automation
    If you’re considering adopting marketing automation software, or have done but are only using it for lead generation, consider the value of implementing the five strategies above into your company’s sales and marketing. When a lead expires, what do you do? First, though, let’s dissect what a lost lead actually is.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 21, 2015
    [Sales] 5 Easy Ways to Streamline Internal Communication
    Inform your employees about sales goals and progress, as well as any press your business receives, new hires and anything else you feel necessary for the entire company to know. In today’s world, it’s easier than ever before to access information and communicate from anywhere. Send a company newsletter. Want more marketing tips?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MAY 21, 2015
    [Sales] 3 Early Bird Tactics to Uncover New Sales Opportunities
    Want to win more sales? InsideSales found that 50% of sales opportunities go to the first salesperson to contact a prospect. Sales Prospecting Winning Deals Working SmarterThen you need to do everything you can to give yourself an unfair advantage over your competitors. If you join them, your chances of winning are slim.
  • ANNUITAS  |  THURSDAY, MAY 21, 2015
    [Sales] Why Buyer Personas Are Not a Waste of Time
    Get input from sales on what the audience is looking for. Analyze the data, interview sales, customers, potential buyers, conduct the research and above all, do not treat them as a static exercise. A recent article on MediaPost raised the question “Are Buyer Personas a Waste of Time?” Really? But don’t go crazy.
  • VIDYARD  |  THURSDAY, MAY 21, 2015
    [Sales] The Value-Add of Video in the Content Journey
    well-planned strategy includes different types of content, delivered via various programs, all helping to uniquely educate the buyer and possibly bring us one step closer to a sale. Videos further in the funnel like product demos, customer testimonials, or personalized sales videos can all help move buyers towards the close. Be Ready.
  • BIZNOLOGY  |  THURSDAY, MAY 21, 2015
    [Sales] Does advertising or engagement build stronger brand equity among Millennials?
    the perceived value a brand) firmly arrived in the 1980’s when consumer goods’ companies reacted to a surge of cutthroat discounting with a new search for a more sustainable way to boost sales and profits.  The resulting sales and profit growth was remarkable, as well as the stronger brand equity for its key products.
  • CMO ESSENTIALS  |  THURSDAY, MAY 21, 2015
    [Sales] 5 Free Sales Research Reports for Better Marketing and Sales Alignment
    Marketing and sales alignment is a critical component of Best-in-Class business performance. In fact, recent sales enablement research shows that Best-in-Class organizations are twice as likely to align marketing content to the critical stages of the sales funnel as their underperforming peers (60% vs 30%).
  • VIEWPOINT  |  THURSDAY, MAY 21, 2015
    [Sales] Changing the Sales Conversation [PowerViews LIVE Highlights]
    On Tuesday, May 12, 2015, I had the pleasure of hosting Linda Richardson on PowerViews LIVE for an informative discussion on Changing the Sales Conversation: How to More Effectively Sell in Today’s Hyper-digital World. They’ve already advanced far into the buying cycle by the time they engage with sales. Truncated sales time.
  • SYNECORE  |  THURSDAY, MAY 21, 2015
    [Sales] Google Buy Button: Retailer’s Boon or Devil’s Bargain?
    In essence, Google is agreeing to pass along the fruits of the sale as long as it (Google) controls the means of its reproduction. On the bright side for retailers (I guess) Google is happy to be paid merely through its existing advertising model rather than taking a piece of the sales price of items, which is how eBay and Amazon do things.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Sales] 33 Inspiring B2B digital marketing case studies
    Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. million in sales and $52 million 4 years later.
  • MARKETING ACTION  |  THURSDAY, MAY 21, 2015
    [Sales] Buck the Trend: Three Keys to Better Email Response
    Where they are in your sales funnel (early, middle, bottom). that one could even be a trigger email from a web page that looks like a personal email from a sales rep). Email marketers know that even small incremental increases in response rates can provide exponentially better results. percent in Q3 2014 – ahead of 16.2 percent.
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [Sales] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    Make Marketing the Customer’s Champion: Now here is a fundamental issue in a vast majority of organizations—product development creates the offering, marketing builds a lead generation campaign to attract buyers, then sales goes out to convert leads and close. There is no other way to describe my favourite set of wheels, the Tesla Model S.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 20, 2015
    [Sales] 5 Retail Tips to Make the Most of Dads and Grads
    tips to capture retail sales for both fathers and graduates: 1. For example, you might promote a special summer sale, reward them with a buy-one-get-one-free coupon, or invite them to an event. Now’s the time to go after these sales for your business. What do dads and grads have in common? Remind. Share ideas.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Sales] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    With the right partnership between a public figure and a brand, businesses can boost sales and awareness almost overnight. Author: Sesame Mish The scene: interior, daytime, Milan. Two empty mint green dining chairs sit next to each other. Pale sunlight bounces off the 1950s-era silver napkin dispenser on a square blue table.
  • VIDYARD  |  WEDNESDAY, MAY 20, 2015
    [Sales] From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015
    What you may not know is that every year SiriusDecisions brings together some of the best and brightest minds in sales, marketing and product, from Fortune 500 companies to small and medium sized enterprises at their annual SiriusDecisions Summit. Efficiency – around sales and marketing, for example. Understanding is key!
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 20, 2015
    [Sales] B2B Lead Generation: 2 Things You May Be Doing Wrong
    Sales leads. And yet, many companies are still making two critical mistakes when it comes to generating leads to fill their sales pipeline and grow their businesses. 1) Requiring sales to generate all the leads. And to make matters worse, when a sales pipeline begins to slow, some companies react by hiring more salespeople.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Sales] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    Because forms are a central component to your inbound strategy, it's important to optimize them for conversions while retaining any of the indicators of quality that you and your sales team care about. how many are actually turning into sales). Are they high quality enough for your sales team? Then determine the close rate (i.e.
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Sales] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    KEO Marketing Inc., a leading business to business marketing agency based in Phoenix, Arizona, creates and implements innovative strategies to help clients dramatically increase leads and sales. Fully revamped website for Profiles International resulted in increased site traffic, more robust lead generation and higher conversation rates.
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