• YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 6, 2015
    [Sales] Increase Your Summer Energy-6 idea’s
    Every salesperson and all sales leaders at this time of year must focus on maintaining or even increasing their levels of energy-especially for the months of July/August.  With vacations, a summer attitude of relaxation and with the first half of the year completed many sales teams take a deep breath and coast.  Sales Motivation
  • CMO ESSENTIALS  |  MONDAY, JULY 6, 2015
    [Sales] Widen Top of Funnel Marketing and Generate More MQLs
    Tip #3 :  Review the account list with your sales team and empower them to make additions to the master account list. As marketers, we are in constant pursuit of an increase in the number of marketing qualified leads (MQLs). We understand that it starts with a strong top of funnel. Expand Your Audience Definition. Contact Gap Analysis.
  • BIZNOLOGY  |  MONDAY, JULY 6, 2015
    [Sales] How does a veteran marketer break into digital?
    knowledge of sales. Most marketers, especially B2B marketers, have experience in working with sales teams, if not actually being a salesperson. The ability to cross silos is becoming more important than ever, and cooperation between marketing and sales can be immensely valuable to a company. No one will give them a chance.
  • MODERN B2B MARKETING  |  MONDAY, JULY 6, 2015
    [Sales] [Ebook] How to Sell Marketing Automation to Your C-Suite
    The VP of Sales. VPs of Sales are focused on sales growth and profit. When appealing to the VP of Sales, be sure to focus on how marketing automation will increase the effectiveness of both sales and marketing. And what are the questions that each of these stakeholders might ask? What does the CMO care about?
  • B2B MARKETING INSIDER  |  MONDAY, JULY 6, 2015
    [Sales] 5 Companies Using Technology To Improve The Developing World
    Sanjeev Saxena, who has over 25 years experience in Sales and Marketing and operations in the biomedical industry, founded  POC Medical Systems  – a medical device company – to answer that question. Did you know that breast cancer is the leading cause of female cancer mortality worldwide? million new cases of breast cancer worldwide. Samsung.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Sales] What’s Holding Your Publication Back From Going Digital?
    For instance, let’s say you have subscription information in a database with your sales team, and reader site behavior in another database with your marketing team. To help you get to the root of the problem, we’ve identified five of the biggest mistakes that publishers make in getting their publication to go digital successfully. Media
  • MARKETING ACTION  |  MONDAY, JULY 6, 2015
    [Sales] Successful Sales and Marketing Alignment, Part 1: Get Started
    This post is part of a series to help B2B organizations improve sales and marketing cooperation. Sales and marketing alignment is key to business success. Clearly, if your sales and marketing teams aren’t going to collaborate, you’ll pay the price as your revenue suffers. Together, the teams define the sales process.
  • B2B MARKETING INSIDER  |  SUNDAY, JULY 5, 2015
    [Sales] 3 Incredibly Easy Ideas To Get Customers To Pay For Content
    This CRM contribution is vital to your sales pipeline. It is critical for content marketers to find and build their credibility and articulate their value proposition to collect their customers’ relationship currency – and shorten the buyer’s journey and the sales process! However, this swift and easy access comes at a price.
  • HUBSPOT  |  SATURDAY, JULY 4, 2015
    [Sales] How to Persuade People by Asking the Right Questions [Video]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Click here to subscribe to Sales. Inbound Marketing Inbound Sales DailyAs marketers, it's our job to be convincing. but that doesn't mean it's easy. How do you get a kid to clean their room? You beg and plead.
  • LEADERSHIP  |  FRIDAY, JULY 3, 2015
    [Sales] Interesting Infographics: The Business Case for Personalization
    And when it comes to sales, personalization delivers clear returns on investment; 41% of consumers buy more when they receive personalized emails, 40% buy more when that personalization is multi-channel, and 39% buy more when products are suggested based on past orders. That’s why personalization stands out to us. Click To Tweet.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Sales] Moneyball for Sales & Marketing
    Moneyball for Sales. Marketing is the Same Sport Getting On Base It’s a rare enterprise sale that closes with a single. advancing through a known, established sales. What can sales and marketing teams learn from this? Let’s see what Moneyball for sales and marketing. The same is true in sales. sport. Since.
  • BIZNOLOGY  |  FRIDAY, JULY 3, 2015
    [Sales] Unleashing the predictive power of data
    The outcome of these type of analyses are used to focus marketing and sales efforts across the breadth of customer touch points. Along with the buzz about big data, there has been a lot of hype lately about developing a holistic view of one’s customers and customizing the buyer journey. Like this post? Sign up for our emails here.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Sales] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    thought that I’d have to do a sales pitch to convince them, but they were on the same wavelength. Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. Here are my main takeaways from the event: Everyone Likes Peanut Butter & Jelly!
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Sales] Improving ROI with Marketing Optimization
    customer contacts] to drive sales,” said Raj. “As marketers, we tend to focus on the. industry leaders, customers, alliances, sales, marketing and product teams to establish. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. About the Presenter. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Sales] Start engaging from the first click in the Customer Journey
    The earlier in the customer journey we engage, the better chance we have to create competitive advantage, make a sale and build brand loyalty/advocacy. Advertising/Trade Shows/Direct Mail, Customer Call Centers, Retail Outlets still play significant roles, even as marketing and sales evolve toward. All Rights Reserved. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Sales] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    From marketing to sales to training to investor relations, business presentations structure and organize. engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. Every time an executive keynotes a conference, a techie gives a chalk talk, a product manager briefs a sales.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Sales] Closing the Loop on Social Leads
    step of the funnel and helping you close more sales. down the sales funnel towards being a lead ready to covert. was interesting and relevant to your audience and resulted in them moving further down the sales funnel. Indeed, building and. So, as social. how to use it, but how to derive value from it. business. Tips & Tactics.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Sales] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    with sales lead demand / revenue over brand. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. enough to increase sales leads: 1. corporations $100 million in sales and beyond— know their business. affect new sales lead demand, marketing. Legendary Ad Executive David. wealthy?
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Sales] Advanced Keyword Research Strategies
    This means that newer or smaller businesses without the capitol to pay for a higher listing or dominate the anchor text of any particular word will likely never be associated with it highly enough to be seen in sufficient manner to affect sales. The solution for these companies is to develop a deep keyword and key phrase research strategy.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Sales] Signed, Sealed, Delivered: Integrating Electronic Signatures into the B2B Sales Cycle
    Learn why integrating electronic signatures into the B2B sales cycle will save you both time and money
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Sales] Secrets to Successful B2B Sales and Marketing Metrics
    This collection of short essays and best practices span across the entire sales and marketing pipeline, offering measurable perspectives on attaining better metrics
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Sales] Demand Generation: Building a predictable marketing pipeline for sales success
    Here’s the question that keeps most Demand Gen professionals up at night: how can I transform marketing from a cost center to a revenue driver? Read this ebook from idio to learn the answer
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Sales] Closing the Deal: The State of Sales Enablement
    New insight into sales managers' attitudes and beliefs about their company's sales enablement strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Sales] Sales and Marketing Alignment in Lead Management
    Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Sales] Got CRM, Why You Need Marketing Automation, Too
    Marketing Automation is the Marketing Counterpart to your CRM Sales System
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Sales] The CMO Toolkit
    Explores the issues that you find most important, like how marketing automation can be used to increase ROI, drive sales, and accelerate the funnel
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Sales] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Sales] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Sales] How Twitter Can Solve Challenges for Marketing, Support, and Sales
    A brief eBook on using your Twitter time effectively
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Sales] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Sales] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Sales] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Sales] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • HUBSPOT  |  THURSDAY, JULY 2, 2015
    [Sales] 10 Businesses With Enviable Company Cultures
    Campbell’s Soup is a great example of a company that leveraged employee engagement to turnaround declining sales. Free beer and foosball tables serve as a nice addition to any office, but do they really have an impact on employee engagement? Is that really what company culture is all about? Why the emphasis on engagement? group of U.K.
  • BIZNOLOGY  |  THURSDAY, JULY 2, 2015
    [Sales] What can your B2B data do for you?
    Business marketers put the marketing database to an enormous variety of uses, among them: Capturing data about customer behavior from all sales and communications channels, including social media. Data is all the rage in marketing today. Data has been called the “new oil” that fuels marketing today. Modeling and predicting customer behavior.
  • CMO ESSENTIALS  |  THURSDAY, JULY 2, 2015
    [Sales] Call To Action: Close Your Buyer Journey Gaps
    Aberdeen Research shows that mapping your buyer’s journey can increase marketing investment ROI, reduce customer support costs, and shorten your sales cycle.  Prospects interact with our brand as a single entity; from the home page of our website to our hold music to pricing negotiations with sales – it’s all one brand.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 2, 2015
    [Sales] How to Build Your Email List from LinkedIn and Twitter
    Getting sales via email works. According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined! 91% of all US based consumers use email daily. The average order from email is 17% higher than an order from social media. This maybe because email prompts […]. Amy Hall.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Sales] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    It serves the sales team, too! Author: Sesame Mish What is marketing automation ? This, my friends, is the million dollar question—and the one I’m here to answer. Marketing automation is software that helps companies take complete control of their marketing campaign efforts. Sound too good to be true? Guess again! Social marketing. It is!
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Sales] Spark New Results from Your B2B Marketing at Mid-Year
    Switching to advertising in a nationwide publication resulted in a sale to a large corporation headquartered in another state. 2. Find out if they have discontinued any products or services, expanded or contracted their sales force or employee count, closed offices or made other changes. Marketing can be challenging. Any new players?
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Sales] 7 Important PR Lessons Every Content Marketer Needs to Learn
    I tried to explain public relations to my grandmother once. This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not. What is PR? Sound familiar?
  • EMAGINE B2B BLOG  |  WEDNESDAY, JULY 1, 2015
    [Sales] The ABC’s of A/B Testing with Adwords
    Tired of sales complaining about lead quality? For your next marketing/sales meeting have a brainstorming session and gather new offers. Since most sales or product-focused employees work directly with your customers they usually have great insight. Lucky for online advertisers, A/B testing in Adwords is now easier than ever.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JULY 1, 2015
    [Sales] B2B Buzzwords: Sales Funnel, Buyer's Journey, and Inbound Methodology
    This blog is for those of us that can't tell the difference between "Sales Funnel" "Buyer's Journey" and "Inbound Methodology." If for no one else, it's for myself. For a while I had no idea what the difference was between these three words. Let's check it out. B2B Marketing Definitions B2B Inbound Marketing
  • HINGE MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Sales] SEO for Professional Services: A Conversation with Rand Fishkin
    Related Stories Marketing Toolkit Essentials: CRM and Email Marketing Software Top 7 Branding Ideas for Your Consulting Firm Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation. How to determine how much focus your professional services firm should have on SEO. Additional Resources. On Twitter and LinkedIn?
  • BIZNOLOGY  |  WEDNESDAY, JULY 1, 2015
    [Sales] Do you still need to measure brand awareness?
    Most companies sell online or start their sales online, with people taking several steps to a purchase. As a marketer, I am a late bloomer. spent most of my career in technology, not doing any marketing at all until 20 years into my career, in 1998. One question pops up over and over again is: “what about brand awareness?”
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 1, 2015
    [Sales] Do you Participate in LinkedIn Groups? Why not?
    The key is to contribute good content, not a sales pitch. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. LinkedIn certainly is the most popular social site for professionals with over 347 million people participating. Certainly there must be someone in that mix you’d like to talk to.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 1, 2015
    [Sales] Guide to Autoresponders Part 3: Follow-Up and Confirmation Emails
    When a customer makes a purchase, you can send an email to confirm the sale. Check out these triggered emails for new contest entries: Notice that both companies offer a promotion in their confirmation email to generate a sale. Use them to improve your email open rate, communicate important information, and inspire a sale.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 1, 2015
    [Sales] 30 LinkedIn Sales Triggers
    Many sales meetings are full of fish tales about the one that got away. There are customers willing to engage, or bite on an intelligent insight, but many sales professionals do not understand the social sellings signals. Do you know an under-performing sales person who misunderstands what those ‘nibbles’ look like?
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Sales] Creating a Survey? 7 Tips for Getting More Respondents
    Do you ignore them and move on to the next sale? For marketers, tracking meaningful data is key to understanding how to generate leads. Of this data, pointed feedback from prospects and customers is especially valuable. The best way to collect it? Surveys. So, why do these long, agonizing surveys persist? Include that in your introduction.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 30, 2015
    [Sales] [VIDEO] Re-Thinking Employees and Culture in a Digital World #SHRM15 #SmarterWorkforce #HR
    Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. A few weeks ago, I had the great pleasure of visiting the wonderful country of Australia to deliver a talk at the 10th annual Amplify Festival (@ AmplifyFest ). Peer recommendations are 10 times more powerful than traditional marketing.
  • FATHOM  |  TUESDAY, JUNE 30, 2015
    [Sales] The “Art of Client Service” – 27 Things All Account Executives Should Know
    Notable Words of Client Service Wisdom from Robert Solomon, author of “The Art of Client Service”: Define Success – understand what the client wants to achieve, ask about business goals, sales goals and communication goals. Often when I read books, I like to highlight the important takeaways. Especially if they are not stated overtly.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 30, 2015
    [Sales] The Very First Step To Take For Better Quality B2B Sales Leads
    Sure, you're generating sales leads, but are they good leads? The same kind of logic, applies to generating better quality B2B sales leads. To begin to generate quality leads, get sales and marketing in the same room. Sometimes, the marketing and sales people haven’t even met each other. We listened intently. Seriously.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 30, 2015
    [Sales] Cold Calling Revisited: What if Sales is Not a Numbers Game?
    For years, we’ve been told that sales is a numbers game. To be successful, all you needed to do was to fill your pipeline with an endless supply of suspects. And then, a certain percentage of them would miraculously turn into prospects, and ultimately customers – if you were persistent enough
  • LEADERSHIP  |  TUESDAY, JUNE 30, 2015
    [Sales] Where is Your Demand Generation Program on the Effectiveness Quotient?
    But then you see that 58% of marketers do not involve their sales team in developing or approving buyer personas; so who are these campaigns targeting? In a recent chat with the CMO of a software services company, I asked him about the progress of their latest demand generation campaign. My curiosity, of course, urged me to probe further.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Sales] The Key to Driving Consistent Growth: Understanding Costs
    I have a confession to make. I’m a revenue (sales) guy. I can think about, conceive and vision growth opportunities without even trying. Unfortunately, very few small and mid-sized companies understand their sales cost structure well enough. The same is true for any technology or other sales and marketing overhead. years.
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Sales] Marketing Toolkit Essentials: CRM and Email Marketing Software
    From your CRM data, you should be able to easily determine key factors like lead conversions and what your sales pipeline currently looks like. Finally, in your search for the perfect CRM, remember that there are a number of differences between B2B and B2C sales, which can impact your sales software. Capabilities. Features.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 30, 2015
    [Sales] 8 Things Your Website Needs to Increase Traffic and Sales
    If you’ve been scratching your head trying to understand why your website isn’t getting much traffic , keeping visitors’ attention or converting visits to actual sales, we’ve got some tips to help solve this issue. mobile version. Just type your website in here and the test will analyze your URL. fast load time.
  • VIEWPOINT  |  TUESDAY, JUNE 30, 2015
    [Sales] Status quo, you know, is Latin for 'the mess we're in.'
    Qualified leads, according to sales, are based on criteria they understand but marketing is in the dark about. Marketing management must travel with salespeople and listen to a few dozen sales presentations. Inside sales? Survey the sales reps. This title is a quote from Ronald Reagan. Here’s the problem. The result?
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Sales] Can't Focus? 5 Ways to Overcome Distractions at Work
    That way, you're not losing productvitiy between them and trying to get back into the "flow" every other hour," says Leslie Ye , a writer for HubSpot's Sales Blog. How often have you or one of your coworkers uttered the phrase, "I wish there were more hours in a day"? But acceptance is the first step. The second? We get it, though. Twitter?
  • THE B2B RESEARCH BLOG  |  TUESDAY, JUNE 30, 2015
    [Sales] The content king is a tyrant
    Only a minority of B2B marketers regularly re-purpose their content (43% do so) or couple it with sales enablement activity (46%).  Click to see full infographic. The latest Content Marketing Benchmark Report produced by Circle Research and B2B Marketing Magazine reveals that B2B marketers have become slaves to content. . Milk it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 30, 2015
    [Sales] Why Americans are secretly furious with marketers
    If you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix. If you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix. Getting furious with marketers.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Sales] Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies
    This is vastly different from most organizations where marketing and sales are exclusively responsible for customer acquisition. How can we take what we have and make it grow? It seems like a simple enough question. But growth is hard -- especially in the corporate world. There are no magical fives steps to take us from point A to point B.
  • MARKETING ACTION  |  TUESDAY, JUNE 30, 2015
    [Sales] Improve Your Offer Strategies by Learning to Let Go
    relevant offer doesn’t feel pushy or sales-y; if it’s truly relevant, then it’s useful – and welcome. SLA Template vs. Sales and Marketing Alignment Template. Every company’s lead generation efforts can benefit greatly when the sales and marketing team is on the same page. Enter the Sales and Marketing Alignment Template.
  • WEBBIQUITY  |  TUESDAY, JUNE 30, 2015
    [Sales] Five Intriguing Inbound Marketing Stats [Infographic]
    Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” activities. The most successful marketers though are likely combine both approaches in a coordinated manner. Courtesy of: Akken Cloud. Inbound Marketing Tactics.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 29, 2015
    [Sales] [VIDEO] Revitalizing Employee Engagement #SHRM15 #SmarterWorkforce #HR
    Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Day Four at the Amplify Festival 2015. As I shared in my last post , this year’s Amplify Festival (@ AmplifyFest ) was a thrilling ride. Here are some key concepts from the panel. Please check out @SocialEmployee media buzz! FOR EWORD by David C.
  • FATHOM  |  MONDAY, JUNE 29, 2015
    [Sales] How NOT To Write a Prospecting Email, Part II
    This winner comes from a sales & marketing intelligence company. That’s enough for now, but I urge any readers who work with sales or marketing emails: Please don’t make any of these ridiculous moves. I know, Part II? Is a series in the making? The sender sent me two messages in the space of a week. What?!
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Sales] How to Avoid Being Awkward on the Phone [Infographic]
    have the utmost respect for my friends in Sales, Support, and other departments who spend most of their days talking on the phone -- usually with complete strangers. Inbound Marketing Inbound Sales Professional Development DailyTalking on the phone, especially with people you don't know, can be pretty intimidating.
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Sales] How to Convince Your CEO of the Power of B2B Content Marketing
    It takes time, but delivers, in the long term, a higher number of leads and sales opportunities. It can move buyers through the buying cycle, attracting web traffic, converting visitors into leads, and transforming leads into sales opportunities. Such campaigns are familiar. Why would you give away information? Set expectations.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Sales] 5 Reasons People Say 'No Thanks' After Your SaaS Free Trial
    These businesses also buy into the widely accepted wisdom about the SaaS sales process, which goes something like this: it's much shorter and more transactional than traditional software sales, customers are ready to buy 'off the page' without the involvement of a salesperson, they just want to test out the product and then get started.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 29, 2015
    [Sales] The Long Term Value of an Email Marketing Welcome Programme
    Oracle Marketing Cloud helped Missguided to implement intelligent and targeted automated marketing so that they could capitalise on sales opportunities at each stage of the customer lifecycle and boost engagement rates. In order to ensure engagement amongst customers, brands need to analyse whether their welcome programme is effective.
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Sales] Top 7 Branding Ideas for Your Consulting Firm
    Visible Experts help generate more leads and cement your credibility in the marketplace, making it easier to close more sales and grow. 4. Related Stories Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation Are Your Employees Advocates for Your Firm? Understand your field’s unique challenges.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Sales] 3 Steps To A Better LinkedIn Photo
    If they swipe right, then you are headed in the right direction with your relationship – as a thought leader, subject matter expert, or as a sales person! If LinkedIn was like Tinder, would your customers swipe left or swipe right? know a few Millennials, and scarily a few Gen X friends, who use Tinder to, well, hook up. Source: LinkedIn).
  • MI6 MARKETING AGENCY  |  MONDAY, JUNE 29, 2015
    [Sales] My top 3 tweets #6
    Tim is a sales leader at Oracle who is worth listening to and learning from. From a sales dude: 12 Reasons why you should be on Twitter (w/out even tweeting) #Socialselling [link] | by @Timothy_Hughes. Welcome to my top three tweets for the week of June 22, 2015. Each week I pick my top 3 tweets and package them into a blog post.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Sales] Why Video Is Crucial to Your Marketing Automation Strategy
    With this viewing data in hand, marketers can feed their lead scoring and nurture programs to better qualify leads and nurture them for sales. Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. Video is also driving some serious business results.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Sales] The 12 Weirdest (and Best) Things You Can Get For Free
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. People say the best things in life are free. They also say, however, that there’s no such thing as a free lunch. So who’s right? We all know there’s truth to both axioms. Fortunately, we’re here to clear it up for you. 11) Music.
  • THE ROI GUY  |  MONDAY, JUNE 29, 2015
    [Sales] For Sale, Not On Sale - The True Cost of Discounting and What to Do About It
    By Mark Schlueter & Tom Pisello More sales execs are revealing that discount pressures are at an all time high, and as a result, they need more transactions than ever just to make the numbers. friend of ours often says - “My products and services are FOR sale, not ON sale”, and for good reason. So how bad has it become?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Sales] Facebook content strategy is a time bomb for inbound marketing
    Inbound marketing refers to marketing activities that bring high-potential visitors in , rather than relying on sales people having to make cold calls to garner “outbound” leads. But in the end, the goal is the same — sales. But in the end, the goal is the same — sales. You get the point. Really. Really.
  • BLUE FOCUS MARKETING  |  SUNDAY, JUNE 28, 2015
    [Sales] Now Co’s are Focused on Employee Experience (EX) via @mnburgess #HR #SHRM15 #Leadership
    Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. UX (User Experience)   CX (Customer Experience). EX  (Employee Experience). Last month, I had the pleasure of joining such social business luminaries as Dion Hinchcliffe (@dhinchcliffe), Kristen Ritter (@KristenRitter), Laura Grover, David C.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JUNE 28, 2015
    [Sales] MarTech Stack Jenga: Official Rules
    madtech marketing clouds marketing technology martech martech stack sales tech stackI spent some time in Atlanta last week, including a Friday afternoon visit with Sangram Vajre at Terminus to discuss his upcoming FlipMyFunnel conference. I’ll be keynoting the part of the conference devoted to technology stacks. sponsorship opportunity.
  • AVITAGE  |  SATURDAY, JUNE 27, 2015
    [Sales] B2B Customer Content Operations Manifesto
    If you’re a B2B organization pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now in that business. The custom content business is a difficult business. And clients pay dearly for this.
  • VIDYARD  |  FRIDAY, JUNE 26, 2015
    [Sales] 3 Simple Ways to Customize A Single Video Campaign for Multiple Audiences
    Use Vidyard as an example: Content Marketers want to see in-depth analytics beyond view count, Demand Gen Specialists want to know how Vidyard can help them better score leads and move prospects through the funnel, and Sales Reps want to know how Vidyard helps them qualify and understand lead interest and consumption patterns … for starters.
  • HINGE MARKETING  |  FRIDAY, JUNE 26, 2015
    [Sales] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
    With so much data now readily available to marketing and sales departments, there are plenty of benefits to take advantage of. Sales Cycle Insight. It provides highly valuable sales and business development information. Marketing Departments often get a bad reputation for being an expense rather than a resource.
  • BIZNOLOGY  |  FRIDAY, JUNE 26, 2015
    [Sales] Five B2B marketing beliefs and trends debunked
    That’s why market segmentation is the first process needed, and is so critical to achieve marketing and sales success. With machine tools it is probably close to 10%, as this is a very complex high value sale and no website can begin to address the buying questions and customization needed. B2B is a market. Outbound marketing is out.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 26, 2015
    [Sales] Carlos Abler is Changing Culture with Content on the Content Pros Podcast
    Through workshops, visual storytelling and information design, he helps everyone from marketing to sales to customer care anchor themselves around strategically managing the customer experience. You may think you know what it’s like to be in charge of content for a large enterprise, but Carlos Abler will prove you wrong every time.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Sales] Summer Is Here—Bring on the Interns!
    Do you have some sales emails in your marketing automation system that no longer apply? Telemarketing: Your intern likely didn’t sign on to be a sales development representative, but professional conversational skills are essential for a future in marketing, no matter the position. Yes, they’re interns! Awesome! Now what?
  • WRITING ON THE WEB  |  FRIDAY, JUNE 26, 2015
    [Sales] Social Proof: If You’re Not Using It, You’re Losing Sales
    It makes the difference between converting a reader to a client and influencing a sale or not. Why is social proof so important when writing on the web? This week I got a call from a person who wanted to buy a subscription to  executive coach articles  to use for her new newsletter. What sealed the deal? Where are you providing social proof?
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 26, 2015
    [Sales] Stop Focusing On The Sales Process, Silly!
    However, the sales process focuses on how to push the customer to get them to buy from you. 70-90% of the buyer’s journey is complete prior to engaging a vendor, so it’s difficult to sell to someone who is not listening to your sales tactics. The post You Need To Stop Focusing On The Sales Process, Silly! Forrester). Forrester).
  • MARKETING ACTION  |  FRIDAY, JUNE 26, 2015
    [Sales] Thinking About Adopting Marketing Automation? Here’s a Quick Start Guide
    Sync with Sales. Once your marketing automation solution is in place, you’ll be generating a larger volume of high quality, sales-ready leads. That’s why it’s important to work with the sales team before, during, and after implementation so you can make sure that sales gets the leads they want. Get Organized. Sometimes.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 25, 2015
    [Sales] Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.
    This includes both data a company gathers through direct interactions and data aggregated by third parties and offered for sale. After all, doesn't a a map of journey stages may look a lot like a campaign flow, or the even-more-ancient sales funnel? But if you want to understand my thinking in more detail, please read on. think not.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, JUNE 25, 2015
    [Sales] Beyond the Challenger Sale (Part 2)
    Here's the 2nd half of my interview with Brent Adamson, coauthor of The Challenger Sale and Managing Director for CEB's Sales and Marketing practice. During our conversation, he shares some groundbreaking research about why decisions fall apart, and how salespeople can build consensus with the 5.4 You can read it below.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 25, 2015
    [Sales] CEO’s Article, “The Enemy of Data Science,” Featured at 1to1 Media
    Thought Leadership analytics intelligence b2b data b2b sales analytics b2b sales data b2b sales intelligence clean data crm data data analytics data cleanliness data intelligence data quality vs. quantity insideview ceo insideview leadership intelligence apps umberto milletti
  • VIDYARD  |  THURSDAY, JUNE 25, 2015
    [Sales] Why Video and Visual Marketing is Everyone’s New Best Friend
    There are multiple decision-makers and influencers involved in the typical B2B sales cycle, but only a few of your people will meet a few of their people. Recently I sat down with Demand Gen Report to talk about the role of video in B2B marketing. Okay, you might be too polite to say it but you’d probably be thinking it. Measure and modify.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JUNE 25, 2015
    [Sales] The Fish in the Barrel Don’t Like it When You Shoot
    We marketers just love a captive audience, don’t we? We like them strapped into pressurized metal tubes at 35,000 feet with nothing to look at but a tiny screen or a drooling neighbor. We like them squished into subway cars, bouncing off each other in mosh pits or looking for a familiar taste far from home. Is that what we want? Feeling old?
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Sales] 22 of the Best TED Talks to Inspire You
    Whether you're a marketer, sales representative, PR professional, or web developer, listening is a tremendously important skill for your job. Often, we inbound marketers learn from inbound marketing blogs written by inbound marketers who sell inbound marketing software or run inbound marketing agencies. and it can get kind of stale. Not me.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Sales] 7 Ways To Get Customers To Love Your Brand
    One way to do this is to permit individuals to pre-order new products before they go on sale. How do customers describe your company to their family and friends? Does your product just meet a need, or are they really in love with your brand? Your brand should be bigger, and more tangible than your product alone. Give Your Brand Personality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 25, 2015
    [Sales] Crowdfunding 101: Testing the Waters with TeeSpring
    Instead of doing an entire campaign for a range of different rewards, use the T-shirt sales site, TeeSpring , to sell only this one reward and test the reception to your idea. Before your campaign is even complete, you should be using the results of your sales to draw conclusions about your customer and demand for your product.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Sales] Choosing the Best Big Social Networks for Publishers
    LinkedIn has been highly regarded as a useful tool for B2B companies, especially in the realm of sales. In addition to maintaining a company page and groups, LinkedIn is also a very good tool to consider for your own sales team. Should you use Twitter or LinkedIn? Or maybe Facebook? How many should you be on? All of them? Not to worry.
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Sales] Business Blogging as an Equalizer for Small and Medium Businesses
    They go a step further to track their influence on the sales and marketing pipeline, and the impact of individual writers. ( The Comprehensive Guide to Content Marketing Analytics & Metrics offers more insight, metrics and frameworks.). Being the small kid on the block is never easy. Often, there is no time left for blogging.
  • E-QUIP  |  WEDNESDAY, JUNE 24, 2015
    [Sales] 5 Steps to Building Stronger Client Relationships
    Do you have a sales process, but not a relationship building process? What's necessary to build sustainable business success? Lasting client relationships. Imagine if you never had any repeat business. Could you survive? Highly unlikely. Which receives more of your training budget? Or even discussion in staff meetings? And some who aren't.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Sales] How to Get Free From Annoying Office Situations
    But that super confusing Google Doc your company uses to track incoming leads and assign them to sales reps? At work, some terrible situations are easier to get out of than others. That important project your boss dumps on you last minute? You probably can't wiggle your way out of that one. How to Get Free From an Office Birthday Party.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Sales] @Tom_Peters leading the 21st century employee and organization through EXCELLENCE
    Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. While Tom may be honored that he received the award, I’m more humbled that he announced this award on his blog.  Note: The #EmployeeSEAL is not affiliated with either The Economist or Tom Peters. ). BRAND YOU MISUNDERSTOOD. Fast-changing world.
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