• MARKETING ACTION  |  WEDNESDAY, AUGUST 5, 2015
    [Sales] Gmail’s New Postmaster Tool for Email Marketing Helps Senders
    If you want direct help with this new feature (or with other deliverability issues) just reach out to the Act-On sales team to get started. In typical Google fashion, without much notice or fanfare, the Gmail team has unveiled an innovative new tool that will help further improve the inbox experience- the Gmail Postmaster Tool. The Setup.
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Sales] 5 Ways to Boost Your B2B Marketing into Overdrive
    No longer is Sales driving the bus. In the past, Sales could control the flow of information to some degree. Often, your sales team is not even present for much of this process. By the time Sales has the chance to interact, the majority of the buyer’s decision is already complete. . And their journey can be a long one.
  • BIZNOLOGY  |  TUESDAY, AUGUST 4, 2015
    [Sales] Your social media marketing automation solution
    Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. Some say from 9-midnight on Sunday. and 4:00 a.m., Do That!
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Sales] 8 Historic Duos to Inspire Your Sales and Marketing Alignment
    If your inbound sales and marketing team needs more wine with its cheese, less Ben and more Jerry, come along as we explore how you can align your sales and marketing just like the greatest duos. 1) The Case of Inbound Marketing Togetherness. If you’re in sales, are you writing content? Mac and cheese. Taco Tuesdays. Nothing.
  • ANNUITAS  |  TUESDAY, AUGUST 4, 2015
    [Sales] Is Your Content Marketing Missing the Mark?
    Do any of these statements sound familiar? “We have a lot of great content, and we generate a ton of leads but sales accepts only a few as sales-ready.”. “We can’t keep up with all the campaign requests we get from sales.”. “We have white papers for every buying stage, but we just can’t get enough people to download them.”.
  • B2B IDEAS @ WORK  |  TUESDAY, AUGUST 4, 2015
    [Sales] B2B Word on the Street: Selling
    In my opinion, the most riveting cinematic speech about the art of the sale is Alec Baldwin's fiery monologue in the movie "Glengarry Glen Ross." He takes a disgruntled group of real estate salesmen to school, and from "Put the coffee down!" to "The leads aren't weak. This Week's B2B Word on the Street is: SELLING.
  • VIDYARD  |  TUESDAY, AUGUST 4, 2015
    [Sales] The Chronicles of Creating a Thought Leadership Campaign: Solidifying the Idea
    Monsters of Funnel is to be a rotating “supergroup” of marketing rock stars that speak in depth on each stage of the sales funnel. Rather than just relate insights from thought leaders on the stages of the sales funnel, we decided to inject a little bit of rock ‘n’ roll attitude. Informative content is only half of the recipe.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 4, 2015
    [Sales] Are These 5 Mistakes Preventing Your B2B Marketing Success?
    Once they’re passed to sales, our job isn’t done. I love this time of year. So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. Registration required – no they didn’t ask me for a promo, but I respect a good lead capture!). You’re right.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 4, 2015
    [Sales] Changes in Google Searches Could Hurt Website Traffic: Learn What to Do
    You can design emails that encourage sales, increase appointments, educate clients about offerings or invite them to an upcoming event. Have you noticed Google is supplying answers to questions right on the search page? If you type in, “How many ounces in a gallon?” ” the conversion comes right up. The options are endless.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Sales] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
    According to LinkedIn, with two-thirds of the buying process done before even meeting with a sales representative, as a marketer, tapping into discussions about your product is a necessity. Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 4, 2015
    [Sales] Lincoln Electric Changes Perception Of Industry With Brand Storytelling
    Coffey : I’m a B2B guy, so ultimately it has to make financial sense, but I’m enough of a realist to know that sales attribution isn’t going to be easy or directly measurable in the short term. Johnson : Sometimes content teams will launch an initiative, such as ARC magazine, to the chagrin of sales reps. Craig Coffey, U.S.
  • MARKETING ACTION  |  TUESDAY, AUGUST 4, 2015
    [Sales] Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process
    This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Now we’ll talk about the lead handoff to sales, and take a look at the reporting and feedback loops you should put into place. standard handoff from marketing to sales. Critical sales and marketing metrics.
  • SYNECORE  |  MONDAY, AUGUST 3, 2015
    [Sales] How to Setup Workflows in HubSpot
    Completing the following 10 steps will allow you to follow-up automatically to nurture leads further down the sales funnel, shorten the sales cycle, and convert more of them into customers. Step 1: Plan out the steps of your workflow. First, you have to decide who you are trying to nurture. Is it a content download? Happy Nurturing
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Sales] Coachella, Tomorrowland, Bonnaroo & More: How Top Music Festivals Use Social Media
    This way, event hosts can both keep visitors happy and detect early signs of crisis, which will likely improve sales on-site and encourage attendees to come back again next time. English music producer Simon Cowell once told Rolling Stone Magazine , "You have this amazing thing now called fan power. The whole world is linked through a laptop.
  • FATHOM  |  MONDAY, AUGUST 3, 2015
    [Sales] The Manufacturers’ Guide to Developing and Following Through on a Digital Marketing Plan
    Short term goal (30 days)- Gather information from new customers and sales team about onboarding. Specifically, interview new customers about the onboarding process, probe for improvement opportunities and speak with sales team about FAQs and common issues that could be addressed in the campaign. Consult With Professionals.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Sales] 4 Ecommerce Pricing Strategies You May Not Have Considered
    There is absolutely nothing wrong with these strategies, especially if you’re hoping to set it and forget it—until sale time, of course. When determining prices for your ecommerce store , you’re likely to consider traditional methods: markup, anchor, and luxury pricing. Free isn’t a price. There must be a method to your madness. Software.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Sales] The 2 Things You Must Nail For Lead-Generating B2B Content
    Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). Now the customer has the power to get nearly all the information they want before finally speaking to a sales person. This What questions are your sales and customer service people getting? Decision.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 3, 2015
    [Sales] How to Use Twitter’s Vine To Promote Your Business – Part I [GUIDE]
    Boost sales. You can use Vine to showcase products and services, broadcast a sale or even highlight an upcoming webinar. Six Reasons to Use Vine for Your Business (Part I). Are you ready to get your Vine on? By now you’ve probably heard about Twitter’s video-sharing app, Vine. What is Vine? So, what’s the benefit? 1.
  • FATHOM  |  MONDAY, AUGUST 3, 2015
    [Sales] Pitch Prospects Perfectly with Personas
    As sales leaders, we coach our sales team to follow a strict and disciplined data-driven sales process (e.g. By leveraging digital data available from the buying process, we can help our sales team more effectively approach our prospects. The Powerful Sales Toolkit. Personas: Shorthand for Prospect Identification.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 3, 2015
    [Sales] Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?
    And that’s because today marketing owns just as much of the pipeline as sales does, and conversion rate is a great indicator of pipeline health—starting from the marketing end of the funnel. It’s much more efficient to have sales do what they do best: selling , not cold calling. Author: Johnny Cheng I’m baaaack! Takeaway?
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Sales] Millennials Hate Ads! Want This Instead
    Ask most people what marketing is, and they will reply with something closer to advertising or sales. If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. Traditional Advertising Is Dead.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Sales] The Marketing Stack for Publishers: What Tools Do You Need?
    Your goal is to drive sales qualified leads. BOFU tools can help you manage and measure which of those sales qualified leads actually becomes a customer. Having a system to hand off leads or sales teams reach out to leads directly can prove quite beneficial. Without the right tools and systems in place, this can be a tall task.
  • MARKETING ACTION  |  MONDAY, AUGUST 3, 2015
    [Sales] Buying Marketing Technology: Whose Recommendations Do You Trust?
    You’ve read about the great results nurturing programs get, and you’ve got a long sales cycle, so you’re convinced this will be a good capability to acquire. It was the quintessential sales experience, so bad and so ubiquitous that it was a cultural touchstone. My husband is an automotive journalist. It’s hard to buy anything.
  • SYNECORE  |  SATURDAY, AUGUST 1, 2015
    [Sales] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    When you use the HubSpot Salesforce integration, every interaction your sales team has with a lead is informed by HubSpot Lead Intelligence. Looking for an all-in-one solution for your inbound marketing efforts? Try HubSpot's 30 day trial to see how you can control your marketing from one platform. Click Here to View the Infographic.
  • HUBSPOT  |  SATURDAY, AUGUST 1, 2015
    [Sales] How to Work the Room at Your Next Networking Event [Infographic]
    This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. Take a second to imagine a business event you attended recently. Perhaps it was to find new business, network with peers in your industry, or close a deal. Office Life Professional Development Daily
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Sales] Changing the game for Intelliflo - an inbound marketing case study
    It was expensive, untargeted and the sales team was shooting in the dark. This allowed Marketing and Sales to have far more insightful conversations and enable data-driven decision making. Their sales pipeline surged to £1.5m, the number of opportunities created was 162% over target. Previous site homepage. B2B Marketing
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Sales] Creating a buzz for InsightBee - a new kind of startup
    InsightBee needed a launch campaign to drive awareness and kick start sales. InsightBee is a research company with a mission, out to disrupt the way that businesses receive insights and actionable intelligence. It uses a combination of proprietary technology, expert analysts and great customer experience to set them apart from the crowd.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Sales] Making meaningful connections in the retail industry #wirelessnation
    This presented a huge step forward for Arqiva’s new business sales and marketing teams. As mentioned earlier, these teams usually dealt with sales leads reactively, responding to an RFP. As a business, Arqiva have traditionally been the “guys behind the guys”. They build tech infrastructure for nationwide UK usage. Content marketing
  • VIDYARD  |  FRIDAY, JULY 31, 2015
    [Sales] 10 Boxes to Tick when Evaluating a Video Marketing Platform
    This capability typically acts as a foundation for enabling your video platform to integrate in a rich manner with your marketing and sales tools. 7. Ability to be Leveraged by Your Sales Team. Because for marketing to be successful, sales needs to be successful, simple as that. And why wouldn’t you? Look mom, no IT! Big data.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Sales] Changing the site and changing the game for Intelliflo
    It wasn’t reflective of their innovative product and, more crucially, it wasn’t generating sales. We actually achieved a landslide 390% increase with a sales pipeline of over £1.5m – providing Intelliflo with a 1000:1 ROI on the project (investment £65k). But when we first met, Intelliflo’s website wasn’t helping them. B2B Marketing
  • BIZNOLOGY  |  FRIDAY, JULY 31, 2015
    [Sales] 5 do’s & don’ts of B2B lead qualification
    Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. There is no question that a speedy follow-up converts more inquiries to leads and sales. We Most companies do not have a process for passing back the lead if it does not convert to a sale.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 31, 2015
    [Sales] The Importance Of Goal-Directed Behaviors To Buyer Personas
    Goals Have Been Largely Ignored In Marketing And Sales. In the world of traditional marketing and sales, much of the focus has been on attempting to understand the “buying process”, or of late, the “buyer’s journey.” In the modern digital world, this continued focused on process leads to some very inherent problems. Demand Generation
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Sales] 4 Genius Tactics for Increasing Ecommerce Sales
    For those that really want to increase sales through the use of psychology and maybe even a little wheedling, there are some other tactics you can adopt. A/B Testing. We’d love to know if you see more sales as a result. Nothing about running an ecommerce website is straightforward and easy. Then start with one component at a time.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Sales] Tips For Re-training Your Media Sales Team
    One of the biggest challenges facing media companies who adopt the inbound marketing methodology is re-training their sales team to sell inbound campaigns to advertisers. Here are several ways you can make sure your sales team has everything they need to make the transition and grow your inbound marketing program. Media
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] Quantifying the Value of Social Media Engagement in B2B Marketing
    on marketing investment • Current lead-to-sales ratio. nuances of a B2B Sales Cycle? Complex Sale ˆ Information is Power ˆ Complex Offerings ˆ Personal Relationships ˆ Less Visibility on Pricing ˆ Fewer Buyers ˆ Multiple Decision Makers ˆ Third-Party Influencers Nuances of a B2B sales. In a B2B sales cycle, information.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] Moneyball for Sales & Marketing
    Moneyball for Sales. Marketing is the Same Sport Getting On Base It’s a rare enterprise sale that closes with a single. advancing through a known, established sales. What can sales and marketing teams learn from this? Let’s see what Moneyball for sales and marketing. The same is true in sales. sport. Since.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] Improving ROI with Marketing Optimization
    customer contacts] to drive sales,” said Raj. “As marketers, we tend to focus on the. industry leaders, customers, alliances, sales, marketing and product teams to establish. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. About the Presenter. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] Start engaging from the first click in the Customer Journey
    The earlier in the customer journey we engage, the better chance we have to create competitive advantage, make a sale and build brand loyalty/advocacy. Advertising/Trade Shows/Direct Mail, Customer Call Centers, Retail Outlets still play significant roles, even as marketing and sales evolve toward. All Rights Reserved. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    From marketing to sales to training to investor relations, business presentations structure and organize. engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. Every time an executive keynotes a conference, a techie gives a chalk talk, a product manager briefs a sales.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] Closing the Loop on Social Leads
    step of the funnel and helping you close more sales. down the sales funnel towards being a lead ready to covert. was interesting and relevant to your audience and resulted in them moving further down the sales funnel. Indeed, building and. So, as social. how to use it, but how to derive value from it. business. Tips & Tactics.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    with sales lead demand / revenue over brand. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. enough to increase sales leads: 1. corporations $100 million in sales and beyond— know their business. affect new sales lead demand, marketing. Legendary Ad Executive David. wealthy?
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] Advanced Keyword Research Strategies
    This means that newer or smaller businesses without the capitol to pay for a higher listing or dominate the anchor text of any particular word will likely never be associated with it highly enough to be seen in sufficient manner to affect sales. The solution for these companies is to develop a deep keyword and key phrase research strategy.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] Signed, Sealed, Delivered: Integrating Electronic Signatures into the B2B Sales Cycle
    Learn why integrating electronic signatures into the B2B sales cycle will save you both time and money
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] Secrets to Successful B2B Sales and Marketing Metrics
    This collection of short essays and best practices span across the entire sales and marketing pipeline, offering measurable perspectives on attaining better metrics
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] Demand Generation: Building a predictable marketing pipeline for sales success
    Here’s the question that keeps most Demand Gen professionals up at night: how can I transform marketing from a cost center to a revenue driver? Read this ebook from idio to learn the answer
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] Closing the Deal: The State of Sales Enablement
    New insight into sales managers' attitudes and beliefs about their company's sales enablement strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] Sales and Marketing Alignment in Lead Management
    Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] Got CRM, Why You Need Marketing Automation, Too
    Marketing Automation is the Marketing Counterpart to your CRM Sales System
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] The CMO Toolkit
    Explores the issues that you find most important, like how marketing automation can be used to increase ROI, drive sales, and accelerate the funnel
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] How Twitter Can Solve Challenges for Marketing, Support, and Sales
    A brief eBook on using your Twitter time effectively
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Sales] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • KEO MARKETING  |  THURSDAY, JULY 30, 2015
    [Sales] KEO Marketing Ranks in Top 25 of Phoenix Business Journal’s Interactive Marketing Firms List
    KEO Marketing Inc., a leading B2B marketing agency based in Phoenix, Arizona, develops and implements innovative strategies to help clients dramatically increase leads and sales. Business-to-business lead generation and marketing agency adds 2015 ranking to long list of recent awards and recognitions.  . PHOENIX, Ariz., About KEO Marketing.
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Sales] 4 Marketing Automation Must-Haves For Beginners
    This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. Walk through several scenarios for lead score threshold with your sales and marketing teams, come to a mutual agreement and use it as the scoring threshold for at least four to six months. Resources Are Key-.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Sales] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Would you like your social media strategy to help increase website traffic, leads and sales? Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers. Build Reach.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 30, 2015
    [Sales] 5 Subject Line Tips You Haven’t Heard
    The world of email subject lines is growing more sophisticated as emailers grow more spam and sales savvy. Describe a new product or give specific details about an upcoming sale. Trying to pique readers’ curiosity to entice them to open an email is so 2009. It’s safe to say your subject line is more important than ever.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 30, 2015
    [Sales] 3 Actions for Marketers to Take During the Dog Days of Summer
    But even if the phone’s not ringing, clients are out of town, and nothing much seems to be happening, there are still several important things that marketers can do right now—even during the “slow” time of year—to help boost their sales results. Could you do more to generate inbound sales leads via your website and social media channels?
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 30, 2015
    [Sales] How eBooks Help Generate Leads and Fill Sales Pipelines
    Are you racing to build credibility, generate leads and close sales? Many businesses experience difficulties building their organizations’ credibility and thereby face setbacks in generating leads and filling sales funnels. One of the best ways to attract leads and close sales is by establishing your organization as trustworthy.
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Sales] How to Write an Author Bio That Doesn't Suck
    For example, the author bio of Heather Hummel contains a link to her Amazon page, thus creating a source of possible sales: Not a bad idea, right? If guest posting is part of your content distribution and promotion strategy, you’ve probably experienced this frustration. Who wouldn't want that little bit of glory?). Read on. and that’s okay.
  • MARKETING ACTION  |  THURSDAY, JULY 30, 2015
    [Sales] Marketing Automation for the New Buyer’s Journey
    Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal. How do marketing and sales teams respond to the challenges these new buyers present? Start with your buyer.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Sales] What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
    It is a dimension that is vast and chaotic and as timeless as the sales process itself. This is the 4 th dimension of the sales funnel. It is an area which we’ll call… The Sales Continuum. We all have a concept of the sales funnel. Much like our last scenario, your prospect has entered into your sales funnel.
  • B2B LEAD BLOG  |  WEDNESDAY, JULY 29, 2015
    [Sales] Marketing to Inactive Leads – Why Don’t They Respond?
    The process of analyzing all of your marketing programs to determine which ones drove the most sales conversions is not only a continual process, but a necessary one. As marketers finalize lead generation plans , many want to find ways of doing marketing differently – especially if marketing goals were missed.
  • THE ROI GUY  |  WEDNESDAY, JULY 29, 2015
    [Sales] Smart Selling Tools: Value Selling & ROI Tools Key Characteristic for Innovative Organizations
    Value Selling & ROI Tools are a key characteristic of innovative organizations, and as with other Sales Tools, the majority indicates that Value Selling & ROI Tools can contribute to significant revenue growth. whopping 88% of study participants reported a positive impact on revenue from Sales Tools. gJGhBNwYScg.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Sales] Change Your LinkedIn Profile From A Resume To A Reputation Destination
    Key questions to ask your sales teams, your leadership, your marketers or yourself about your LinkedIn profile. What does a good craft beer bar have in common with a great LinkedIn profile? Both are great destinations that get more visits based on their reputation! 10 Questions To Do Your Own Linked Profile Audit. Are you employable?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 29, 2015
    [Sales] 6 Tips to Ensure Direct Mail Avoids Junk Mail
    Direct mail is a great way for you to spread the word about your business and increase sales. For example, realtors often send data about recent home sale prices in the neighborhood. Direct mail also drives more traffic to your website, and as a result, more people sign up for your mailing list. Here are a few tips: 1. Direct Mail
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 29, 2015
    [Sales] 8 Tips to Jump Start Your Account-based Marketing
    Look at the win rates and the length of sales cycles. Make sure marketing and sales agree on the target accounts and criteria for success. 3. In fact, many marketers game their lead scoring criteria to ensure target accounts get passed to sales. Some people are okay reading the reviews and making a decision. Define Goals.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Sales] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    An invite to “call in now and speak with Jeff” has a far greater chance of triggering interest and a sale than a generic message saying, “check us out next time you’re in our neighborhood”. Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. People like—no, LOVE—mobile. And this is only the beginning.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Sales] 5 Signs You Don’t Know Your B2B Customer
    Misunderstanding your buyer can manifest itself in many ways; poor campaign performance or a rise in email unsubscribes due to irrelevant messaging, dwindling conversion rates from mis-targeted website copy, failing sales numbers due to unqualified leads plus a lack of effective training and sales enablement materials, and more.
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Sales] The Top 11 Mistakes Your B2B Website Should Avoid
    And our free Lead Nurturing Guide will show you how to nurture those leads through the sales cycle. 55 percent of readers stay on a web page for less than 15 seconds. That's not a lot of time to grab their attention. But it's critical you do. Your B2B website is a key component of how you sell your services to clients. yourself).
  • B2B LEAD BLOG  |  TUESDAY, JULY 28, 2015
    [Sales] Marketing to Inactive Leads – Why Don’t They Respond?
    The process of analyzing all of your marketing programs to determine which ones drove the most sales conversions is not only a continual process, but a necessary one. As marketers finalize lead generation plans , many want to find ways of doing marketing differently – especially if marketing goals were missed.
  • B2B LEAD BLOG  |  TUESDAY, JULY 28, 2015
    [Sales] Is Your Marketing Program Set Up for Measurable Success?
    As B2B Marketers we spend a lot of time, effort and resources creating lead generation programs that drive engagement, higher lead scores and ultimately sales conversions. Database Marketing Lead Nurturing Marketing and Sales Alignment data driven marketing marketing marketing insightYour program is finally ready to launch.
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Sales] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Is our Sales and Marketing aligned to take advantage of automation and nurture quality leads? Breakdown the silos and start streamlining roles and responsibilities—make both sales and marketing accountable for customer experience. In terms of reporting and metrics, what are the most relevant ways to monitor and track goals?
  • FATHOM  |  TUESDAY, JULY 28, 2015
    [Sales] Create Your Industrial Marketing Plan with The OEM Standard
    Though The OEM Standard covers a variety of digital touch points, ultimately it puts the priority on holistic integration of OEM marketing tactics that will accomplish everything from increasing manufacturing sales to enlivening brand awareness. Manufacturing is complex. Luckily, OEM marketing doesn’t have to be. million readers.
  • FATHOM  |  TUESDAY, JULY 28, 2015
    [Sales] Create Your Industrial Marketing Plan with The OEM Standard
    Though The OEM Standard covers a variety of digital touch points, ultimately it puts the priority on holistic integration of OEM marketing tactics that will accomplish everything from increasing manufacturing sales to enlivening brand awareness. Manufacturing is complex. Luckily, OEM marketing doesn’t have to be. million readers.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JULY 28, 2015
    [Sales] Use this Ridiculous Sales Stat for Nonstop Sales Growth
    Everywhere you look these days, experts are proclaiming that people are 60%—or more—of the way through their decision process before they contact you or your company
  • NUSPARK  |  TUESDAY, JULY 28, 2015
    [Sales] Effective Social Selling = Mindset over Tactics
    If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Many say that sales people should concentrate on honing their sales skills rather than social media skills. So why the disparity in nailing down a good social strategy for sales teams? Who’s right?
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 28, 2015
    [Sales] The Big Myth About Buyer’s Journey in the Digital Age
    Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”. If you know anything about SiriusDecisions these guys are the top analysts when it comes to B2B sales and marketing. Sales people matter more than your digital assets. The Shift In Sales.
  • ANNUITAS  |  TUESDAY, JULY 28, 2015
    [Sales] Looking Outside In: Know Your Buyers First
    Marketing and sales roles provide most of the inputs to buyer personas with about half of respondents interviewing customers and a third interviewing prospects. Buying process questions should cover the process itself, stakeholders and, in the case of customers, how the sales process matched up with their buying needs.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Sales] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    Query your sales team and customer service people for the most common questions. Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? Here’s how to get started. Content is the fuel that drives successful marketing. And that translates into more visitors and leads.
  • VIEWPOINT  |  TUESDAY, JULY 28, 2015
    [Sales] "Marketing is too important to be left to marketers."
    The result of this thinking is that management has by and large decided on a limited number of profit models and sales approaches. Marketing Strategy Sales & Marketing ManagementThis saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 28, 2015
    [Sales] 4 Marketing Analytics That Matter for Driving Higher Revenue
    To change that perception, marketers need to start talking about how their programs impact the whole sales process, with revenue being the core focus. It’s not about the first “touch” that brings a prospect into the sales funnel, or the last “touch” before signing a deal. So how do you do it?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Sales] 15 Resources To Help Improve Your Personal Branding
    When working with executives, sales professional and small businesses, I often share this story to contextualize the need to do initial self-assessment before doing personal branding training. Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. think she is crazy.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 28, 2015
    [Sales] Are You Using Landing Pages to Help Qualify Leads?
    This is not an ad  – They’re not looking for a sales pitch, but answers to specific questions. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Landing pages are microsites where prospects go when they click-through a link. It’s also a great way to track responses and gather contact info. Powerful content  – Keep it relevant.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Sales] 10 Marketing Over Coffee Podcasts You Should Check Out
    He is a frequent guest on the show but this interview is about his latest book that moves the lens from Marketing and PR over to Sales. As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. A lot of in the trenches discussion about lead scoring and the handoff of leads from sales to marketing.
  • HINGE MARKETING  |  TUESDAY, JULY 28, 2015
    [Sales] 7 Strategies to Generate Better Accounting Leads
    There are a number of powerful advantages to specialization, including being able to command higher billing rates, generating more leads, and being able to close sales more easily. Why is it so challenging to generate qualified accounting leads? There are a couple of good reasons. The result is as inevitable as death. Become a specialist.
  • B2B LEAD BLOG  |  MONDAY, JULY 27, 2015
    [Sales] 6 Quick Dirty Data Stats
    Do you constantly feel the pull for newer, better, more data?  Is there always that feeling that if you could just get a few new contacts a sale would be right around the corner?  Of course there is value to new leads data, but what about the data you already have?  Your internal database is […].
  • VIDYARD  |  MONDAY, JULY 27, 2015
    [Sales] Marketing Automation: The Foundation of Your Marketing Tech Stack
    Content marketing that help leads progress along the funnel and convert to sales. Automated lead management , including qualification and hand-off to sales. Coordination with sales , including sharing CRM data in marketing campaigns. Email campaigns to generate engagement, nurture prospects, and onboard new customers.
  • SYNECORE  |  MONDAY, JULY 27, 2015
    [Sales] How to Keep Track of Your Leads with HubSpot's Sidekick
    Sidekick is a sales enablement program created by HubSpot to integrate seamlessly across multiple email clients and CRM systems, such as HubSpot or Salesforce. Knowing which emails are being opened is also key to the sales process. As a salesperson, I am always wondering what I can do to be more efficient with my time.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 27, 2015
    [Sales] The 3 Biggest Problems With Lead Nurturing
    Nurture content is essential to bridge the gap between initial buyer engagement and conversion i.e. the sales process. Carlos has been named one of the 50 Most Influential People in Sales Lead Management for the last five years. Marketing automation and lead nurturing seem to go hand-in-hand. Where is the disconnect?
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [Sales] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    Marketers have to stay involved with customers long after the sale. To deliver consistently on the brand promise over the long-term, marketing organizations must collaborate with other parts of the company that engage with the customer after the sale. Revenue comes from loyal customers over time, not all at once during the sale.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Sales] Why Personas Fail
    From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Why is this the case? Personas fail: 1.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Sales] The Best In B2B Technology Content Marketing
    The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Founded in 2008, ShopKeep is a cloud-based mobile point of sale solution for small and medium-sized businesses. The The B2B technology process is complicated. The types of content most requested? Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Sales] The Best Example You Will Find On The Value Of Storytelling
    What happens when you hire creative writers to make up stories about cheap trinkets, and they post these stories, along with the items online for sale? This trust is what ultimately will drive real sales and business value. ” Have you ever heard that line? That is until I met Michele Miller. needed to know more. We feel stories.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Sales] 5 Tips for Increasing Your Average Order Value
    With a special page dedicated to bundled deals, you can really amp up your sales. Marketing your ecommerce site is only one way to increase your revenue. There are other things you can do on a daily basis that just might convince buyers to order more products. You won’t even need to increase any of your prices to increase the order value.
  • MARKETING ACTION  |  MONDAY, JULY 27, 2015
    [Sales] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. The “qualified lead” definition is the point at which marketing determines that a lead is ready to be handed to sales. It’s good to include information that shows clearly why the lead is ready for sales.
  • HUBSPOT  |  SATURDAY, JULY 25, 2015
    [Sales] 82% of Managers Aren't Cut Out For the Job: Do You Have What It Takes?
    This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. Struggling to get along with your manager? It's probably not you. There's a good chance your boss should never have been promoted in the first place. Yikes. Great managers are scarce because the talent required to be one is rare.
<< 1 2 3 ... 218 219 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...