• REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Sales] Top 10 Reasons to Use Video in Your Sales & Marketing Efforts
    Register for this LIVE Webinar, Tuesday, November 10, 2015 at 2pm ET / 11am PT to learn effective ways to ramp up your sales and marketing programs with video to engage your prospects and customers
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Sales] How to Build a Content Library for the B2B Buying Process
    Today, most executive purchase decisions are made online--before the prospect even interacts with a Sales rep
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Sales] Signed, Sealed, Delivered: Integrating Electronic Signatures into the B2B Sales Cycle
    Learn why integrating electronic signatures into the B2B sales cycle will save you both time and money
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Sales] Secrets to Successful B2B Sales and Marketing Metrics
    This collection of short essays and best practices span across the entire sales and marketing pipeline, offering measurable perspectives on attaining better metrics
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Sales] Demand Generation: Building a predictable marketing pipeline for sales success
    Here’s the question that keeps most Demand Gen professionals up at night: how can I transform marketing from a cost center to a revenue driver? Read this ebook from idio to learn the answer
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Sales] Closing the Deal: The State of Sales Enablement
    New insight into sales managers' attitudes and beliefs about their company's sales enablement strategy
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Sales] Sales and Marketing Alignment in Lead Management
    Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions.
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Sales] Got CRM, Why You Need Marketing Automation, Too
    Marketing Automation is the Marketing Counterpart to your CRM Sales System
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Sales] The CMO Toolkit
    Explores the issues that you find most important, like how marketing automation can be used to increase ROI, drive sales, and accelerate the funnel
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Sales] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle?
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Sales] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Sales] How Twitter Can Solve Challenges for Marketing, Support, and Sales
    A brief eBook on using your Twitter time effectively
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Sales] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Sales] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Sales] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 31, 2016
    [Sales] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Sales] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    percent, was lead conversions and sales. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. While leads and sales were deemed the most. Copyright © 2015 Contently. All rights reserved. Marketing. But brands.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Sales] Study: How Much of Your Content Marketing Is Effective?
    for 2015 our goal is to make content for the whole sales funnel, including white papers, e-books, webinars, case studies, and. In 2014, many brands learned that a sales pitch doesn’t. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? content. in it.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Sales] Content Methodology: A Best Practices Report
    Content serves as a powerful tool for sales. Sales staff are. industry metrics such as sales and leads, or. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. personas at each stage of their journey through the sales funnel. Content. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Sales] Staffing and Launching Your Content Marketing Program
    before they went on sale? ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. All rights reserved. Introduction 3 II. robbery.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Sales] Evangelizing a Content Marketing Program
    50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. effort between marketing and sales allows. of content to a given sale.
  • EMEDIA B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Sales] 3 Keys to Getting Sales-Qualified Leads
    SALES-QUALIFIED LEADS 3 Keys to Getting. Sales-Qualified Leads 1 3 KEYS TO GETTING. SALES-QUALIFIED LEADS If you’re reading this, chances are you have a lead generation. sales team. already sales-qualified? marketing leads never convert to sales and ineffective lead. do not lead to sales 79%. leads.
  • FATHOM  |  TUESDAY, MAY 31, 2016
    [Sales] Where Does Public Relations Fit in the Marketing Technology Landscape?
    So, PR supports marketing and marketing supports sales. While sales and revenue are typically still the ultimate goals of a marketing team, the typical definitions of and divisions between PR and marketing don’t hold much water anymore. Public relations and marketing are two sides of the same coin. Actionable Marketing Guide ).
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 31, 2016
    [Sales] Why Product Managers & Salespeople Should be Friends
    In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. The missed opportunity is the sales team’s immediate understanding of the current market and what prospects are seeking. As the Sales leader consider: Status.
  • ANNUITAS  |  TUESDAY, MAY 31, 2016
    [Sales] The Danger In Managing To The Funnel
    While the funnel has certainly made a big impact on B2B marketing and sales, there is an inherent danger in being too head over heels in love with the funnel.  In reality, the managing of the funnel in some organizations is having a negative impact on their effectiveness of connecting with their Buyers. We are obsessed!
  • SNAPAPP  |  TUESDAY, MAY 31, 2016
    [Sales] The Beginner’s Guide to Content Experiments
    You can use experiments as a marketer, product manager, sales rep, or anyone within your organization who wants to hit their goals. Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 31, 2016
    [Sales] 3 Easy Tactics to Get Personal with Your Audience
    Sales rep name. Author: Renata Bell Yesterday, I received an email from a retailer suggesting that I purchase a product I already bought last month. Don’t they know me by now?! It’s amazing how we’ve gone from the transactional nature of shopping on the web to demanding a personalized experience. What pages do they visit?
  • KAPOST  |  TUESDAY, MAY 31, 2016
    [Sales] Does Marketing Increase Revenue?
    Does marketing really lead to more sales? If so, how , exactly? If we had a straightforward answer to that question, entrepreneurs, small businesses, and large companies alike would have everything they need to build highly efficient growth-strategy blueprints. We could automate all aspects of marketing and save  a lot  of money as a result.
  • CEROS  |  TUESDAY, MAY 31, 2016
    [Sales] 7 Ways to Engage with Social Media Leads
    If your sales and marketing teams aren’t following up with these contacts, you’re missing opportunities. This post, 7 Ways to Engage with Social Media Leads , written by Teena Thach , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Now you’ll want to put that tool to work for you. Ask Questions.
  • ACT-ON  |  TUESDAY, MAY 31, 2016
    [Sales] 10 Ways to Misbehave on LinkedIn
    If we happen to be in sales or consulting, or if we might want a new job soon, the stakes get higher. Send aggressive sales Inmails. How’s your professional brand? Polished? Cutting-edge? Or maybe a little rough around the edges? Any one of those is fine – so long as it works for you. Not everybody has to keep up appearances online.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Sales] The 23 Best Content Ideation Tools
    Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Google Review Count: 2,930,000. HubSpot.
  • BRAINSHARK  |  TUESDAY, MAY 31, 2016
    [Sales] Veritiv: Driving Sales Effectiveness Post-Merger – #SDSummit 2016
  • BRAINSHARK  |  TUESDAY, MAY 31, 2016
    [Sales] Opower: Streamlining Sales Enablement Through Technology – #SDSummit 2016
  • HUBSPOT  |  MONDAY, MAY 30, 2016
    [Sales] 10 Free Apps Worth Checking Out on the Google App Marketplace
    It also integrates with the HubSpot Marketing Platform for valuable sales and marketing alignment. In today’s world, everything needs to be faster, easier, and free to get our attention. sometimes wonder how anyone got anything done in the days before the internet. Just take a scroll through Google's Apps Marketplace. Check them out below.
  • ACT-ON  |  MONDAY, MAY 30, 2016
    [Sales] Remembering Sacrifices This Memorial Day
    Many of you, like me, travel for business, whether you’re a sales rep visiting prospects and customers throughout your region or a marketer headed to a trade show, conference or sister office. And it is an opportunity for businesses to drive attraction and some much needed sales. But as I write this, this respite is still weeks away.
  • THE ROI GUY  |  SUNDAY, MAY 29, 2016
    [Sales] 3 Big Takeaways from SiriusDecisions’ Summit 2016
    Chock full of research reveals and best practices sharing, the annual “Woodstock” for sales and marketers, SIriusDecisions’ Summit just wrapped up in Nashville last week. So how do you best fuel your marketing and sales with needs? More organizations are realizing that the selling doesn’t stop post sale.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Sales] 20 Handy B2B Lead Generation Resources
    Callbox is an award-winning sales and marketing solutions provider. Lead Genius’ SlideShare presentation on the best practices for lead generation walks you through the outbound and inbound sales funnel. Based on the study, if a sales representative waits a day before calling, the contact rate goes down. But never fear! Callbox.
  • OPENTOPIC  |  SATURDAY, MAY 28, 2016
    [Sales] How to Influence B2B Sales Prospects (Without Annoying Them)
    Opentopic blog >> agsalesworks.com If you’re selling something, you need to be persuasive. But you don’t need to be annoying. Case in point: I was at the gym the other day, in the middle of a sweaty elliptical workout, when a trainer came over and asked if my name was Christine. Apparently he was asking every woman in the gym.
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Sales] The radical NoMQL movement in content marketing
    No more spam nuture emails or phone calls from marketing or sales people, aggressively pushing me towards the next step in their funnel? I get the content I want, when I want it, without jumping through hoops, and then I decide if and when I want to pursue a closer relationship. Say what? In the fine print: your mileage may vary. Really!
  • OPENTOPIC  |  FRIDAY, MAY 27, 2016
    [Sales] The new texting service that could spell the end of nuisance calls to your mobile phone
    Millions of mobile phone users can now send a free text message to opt out of unsolicited sales and marketing calls under a new campaign by telecoms watchdogs to end the practice. Opentopic blog >> telegraph.co.uk Marketing ROI Cmo undefined marketing roi
  • AKOONU  |  FRIDAY, MAY 27, 2016
    [Sales] 3 Actionable Sales & Marketing Learnings from SDSummit
    View full graphic. Buyer's Journey ABM
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Sales] 7 Steps to Brilliant B2B Marketing [Part 2]
    Infographics or sales calls (20% each). While B2C marketers are using marketing analytics to help boost the sales of their products (45.6%) and services (34.5%), B2B marketers are falling behind the technological curve – only 22.8% of B2B product marketers and 29.6% of B2B service marketers are fully using analytics. Webinars (33%).
  • DISCOVERORG  |  FRIDAY, MAY 27, 2016
    [Sales] Coaching Culture: Putting Down Roots
    Months beyond the vision phase, we are now in execution mode and fully committed to building a coaching culture — both for Customer Success and Sales — that instills the good habits needed to realize that vision. Because of the standards, our pipeline and forecast (new sales, customer retention, upgrades, et al.)
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2016
    [Sales] Tips For Getting More Out of Marketing Automation
    How Marketing Automation Streamlines Sales and Marketing. Combined with your customer relationship management (CRM) database, marketing automation software can improve, simplify, and accelerate your sales and marketing efforts. TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION. Read the full story on Chief Marketer.
  • BIZNOLOGY  |  FRIDAY, MAY 27, 2016
    [Sales] 4 ways a website redesign can improve your digital marketing NOW
    On the other hand, if your website looks great, everywhere that you’re promoting your site will get more clicks and conversions to sales. Adding an additional webpage with new features to promote a product or sale is a great way to determine which look and which features work with your target audience… and which don’t. Probably not.
  • HINGE MARKETING  |  FRIDAY, MAY 27, 2016
    [Sales] Expanding Your Professional Visibility is Critical for Both You and Your Firm
    How Business Development Roles Can Leverage Marketing to Close the Sale. Knowledgeable professionals are the foundation of every firm. But providing top-notch expertise is just not enough to differentiate your firm in today’s marketplace. To find out how Visible Experts help firms move onto center stage, check out our infographic below.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Sales] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    While that may not necessarily hurt them, considering that companies with higher SEO rankings are almost definitely selling more products and making sales directly, utilizing SEO with content marketing can make their brand more visible. But can you afford to skip SEO? Demand Gen Report). Social Media B2B). Do they want to buy or learn?
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Sales] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    The VP of Sales? Does the sales team hold the keys to revenue data? As marketers, it's pivotal that we measure our work. How many leads are we generating? What are our best channels? How quickly are our leads closing? And perhaps most importantly, how much revenue are our leads bringing in? There are lots of metrics that matter. Excel?
  • BULLDOG SOLUTIONS  |  THURSDAY, MAY 26, 2016
    [Sales] Ready. Fire! Aim. What to Avoid During Demand Gen Planning
    Today, you import an acquired list procured by Ted in Sales. Sales is complaining about lead quality. In extreme cases, it just occurred to somebody in Sales Ops that Sales was only updating Contact records because they don’t know what a lead is. There’s an old story about Uncle Buster from the backwoods in Arkansas.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Sales] Ask a Content Guy: What Content Metrics Really Matter?
    The key to creating genuine content that’s not a thinly veiled sales pitch is to focus on your audience from the outset. If you do that, your content will never sound like a sales pitch. Welcome to the second edition of “Ask a Content Guy,” our monthly mailbag where I answer your biggest content marketing questions.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Sales] Why Improv Comedy Is the Next Big Marketing Trend
    ” This methodology, used by Matt Besser, Ian Roberts, Matt Walsh, and Amy Poehler—the founders of UCB—shaped many renowned comedy writers and performers, according to Terry Withers, a performer and the director of sales at UCB. In 2015, UCB Theater taught a workshop for sales executives at Advertising Week titled The Art of the Pitch.
  • BIZIBLE  |  THURSDAY, MAY 26, 2016
    [Sales] How to Improve B2B Event Marketing ROI with Marketing Attribution
    This is especially important because it allows you to account for the interaction at the booth and its part in the sales process. Additionally, sales dinners and parties have multiple benefits. Maybe your sales person needs more training on the demo process. Attending events and conferences is a huge investment. Why is that?
  • SNAPAPP  |  THURSDAY, MAY 26, 2016
    [Sales] Introducing Our Latest Feature: Create a Personalized Summary
    Including it with their lead data lets you do some powerful marketing, such as emailing it to them later or arming your sales team with the information gathered for a more informed follow-up. SnapApp’s latest feature allows you to create a personalized PDF that summarizes the visitor’s interaction with your SnapApp for every completion.
  • FATHOM  |  THURSDAY, MAY 26, 2016
    [Sales] This Week in Scale Your Charisma: Free Socks and the #1 Indicator of Sales Success
    In this week’s episode of podcast Scale Your Charisma —formerly Publish or Perish—your hosts Jeff Leo Herrmann and Jon Pogact discuss what inspired them to change the name of the podcast, what the results were from their audience research at the Marketo Summit, and what Jon thinks the #1 indicator of sales success is. Tune in to find out !
  • READYPULSE  |  THURSDAY, MAY 26, 2016
    [Sales] Inside Client Success: Why One Size Does Not Fit All for Influencer Marketing
    From engineering to marketing to sales and product, we’re all passionate about finding creative solutions to solve problems. ReadyPulse is very proud to drive the leading customer retention rate in the  Influencer Marketing industry. But have you ever wondered about the faces behind the client success team at ReadyPulse?
  • HINGE MARKETING  |  THURSDAY, MAY 26, 2016
    [Sales] 3 Keys to High-Growth for AEC Firms
    AEC firms have the additional consideration of applying these insights over a longer-than-average sales cycle. As the dust settled after the release of our 2016 High-Growth Research Study , we thought it might be helpful to summarize a few of the key takeaways we’ve been discussing with colleagues and clients in the AEC world. Blogging.
  • KEO MARKETING  |  THURSDAY, MAY 26, 2016
    [Sales] Improve your SEO by Fixing Your Old Web Content
    Old sales pages, obsolete product pages and other outdated content can drive traffic away and lower your rank in the search engines. As you move forward with your content marketing strategy , make sure you don’t forget about the older content that’s been on your website for a few years. Here are four ways to address it: Leave it alone.
  • ANNUITAS  |  THURSDAY, MAY 26, 2016
    [Sales] 3 Mistakes B2B Sales Leaders Make That Hurt Performance
    And while this is true, and has been mentioned more than several times here on the ANNUITAS blog, I see very little being written or spoken about the role of B2B sales and how their roles have changed. These mistakes must be corrected if B2B sales organizations are going to have any measure of success. They could not be more wrong.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Sales] B2B Social Media: An Underutilized Method for Improving SEO Performance
    They are able to connect with buyers interested in their products and make a sale. The sales funnel is much more intricate and the buying process is more time consuming than B2C. As a Millennial, or digital native as some will put it, I grew up immersed in social media. From Facebook to LinkedIn, every generation is socially active.
  • VIEWPOINT  |  THURSDAY, MAY 26, 2016
    [Sales] Put A Judicial Branch In Place to Eliminate Wasted Leads
    Keep leads from being ignored is the fifth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. How many were accepted by sales? How many were proactively rejected by sales (vs.
  • PR MEETS MARKETING  |  THURSDAY, MAY 26, 2016
    [Sales] PRMM Interview 21 with Scott Lum on content and social media marketing
    We also wanted to make sure that we nurture them after the sale to make sure that we continue to create great content that we push out through those channels so they can make better use of the things that they’re doing. This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21.
  • ION INTERACTIVE  |  THURSDAY, MAY 26, 2016
    [Sales] Show Me a Story: Better Storytelling Through Interactive Content
    Personalize Your Pitch The truth is, most users are so swamped with information, the last thing they want is yet another sales pitch. Anna Talerico, ion interactive's EVP and co-founder. Story and sight are more enmeshed in the human mind than most marketers realize. Microsites Keep Users Engaging Did you “Elf Yourself” last Christmas?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MAY 26, 2016
    [Sales] Is This Person Sabotaging Your Sales Success?
    At a recent conference, a sales rep was telling me about a deal he should have won. He should have made the sale. After hearing his story—I couldn't help but agree. Even worse, it was clear that someone was ruining his chances. And I knew exactly who it was. This same person has sunk my own deals too.). Winning Deals
  • LEAD LIAISON  |  THURSDAY, MAY 26, 2016
    [Sales] What to Include in a Business Thank You Letter
    If you formed a relationship with the person during the sales process, take it a step further and include information about the person’s job, family, hobbies, or anything else that you know. When you want to thank your customers, what do you do? Do you shoot them an email that they will never receive, or do you send them a letter?
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 26, 2016
    [Sales] Elevate B2B Content Strategy to Business Level Execution
    B2B CEOs, CFOs and Sales leaders have a lot at stake in getting this right. This post speaks to why B2B organizations should elevate content strategy from siloed functions to the business level, with executive accountability. This is about content that addresses external audiences we generally refer to as “customers”. Content Marketing
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Sales] Digital Darwinism: Where Do You Stand?
    In other words (as my friend Matt said), this is the job of a digital agency today: to help businesses generate revenue and results by being incredibly relevant in their approach to marketing, sales, and customer success. Building relevance, revenue, and results for clients while meeting them where they are…. The Digital Dilemma. Eventually.
  • INFER  |  WEDNESDAY, MAY 25, 2016
    [Sales] Guide to Getting Started With Profile Management
    Incorporate predictive into your existing sales and marketing workflows for maximum impact. To learn more about how Profile Management automates and increases Sales and Marketing effectiveness, request a free demo or start a free 14-day trial  now. Profile Management Uncategorized
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 25, 2016
    [Sales] Marketing Automation Holds the Key to Effective Consumer-Based Marketing
    Consumer-based marketing is a form of marketing that delves beyond products and promotions to see the unique customer behind every sale. It can be a highly effective strategy that not only fuels sales but allows businesses to […]. Marketing Automation marketing automation
  • OPENTOPIC  |  WEDNESDAY, MAY 25, 2016
    [Sales] 24 Responses to the Dreaded Sales Objection “It Costs Too Much”
    Opentopic blog >> blog.hubspot.com The prospect loves the product and is convinced of its benefits. They’re excited to work with your team on implementation. Everything’s going along just as it should, until … you give them a quote. Marketing Technology Cmo Digital Marketing undefined
  • KEO MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Sales] KEO Marketing Wins Three 2016 American Business Awards
    KEO Marketing, a leading marketing services agency based in Phoenix, creates and implements innovative strategies to help clients dramatically increase leads and sales. PHOENIX, Ariz., These three Stevie awards are in addition to the two awarded KEO Marketing for projects completed for another client, Republic West Remodeling. KEO News
  • HINGE MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Sales] Is Your Referral Program Getting You the Leads You Need?
    Consult your sales, business development, and account teams to learn what questions and objections they encounter regularly. Related Stories How Business Development Roles Can Leverage Marketing to Close the Sale 5 Branding Techniques that Do Double Duty Proven Business Growth Strategies. Making Your Expertise Accessible. Your network.
  • BIZIBLE  |  WEDNESDAY, MAY 25, 2016
    [Sales] Get Exceptionally Valuable Results From A/B Testing With Advanced Measurement
    Better yet, is reporting on A/B test results with sales opportunities. If you generate a lot of sales opportunities, it’s best to use them as the test goal. If you have high volume or some patience, however, sales opportunities is an even better goal. A/B testing has become a staple in the data-driven marketer’s diet. Version B.
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Sales] Do You Know When to Start Investing in Display Advertising?
    At this point you’d be asking questions like “Why can’t I get more traffic?” or “How else can I get more leads/sales?” I’ve often come across clients that put budget towards display advertising well before they are ready to, which can lead to a misunderstanding of its benefits. Point C – At this point, display advertising comes in.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Sales] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your objective is to convert leads further down the funnel to marketing qualified leads for your sales team or customers, middle and bottom of the funnel content like free trials or purchase offers should be promoted via retargeting. Have you ever had any formal or informal paid advertising training or education? With over 1.4 Instagram.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 25, 2016
    [Sales] 9 Subject Lines to Celebrate Memorial Day
    The Countdown to Memorial Day Sale starts…now (J.Crew). Sun’s out, sale’s (back) on (LOFT). Summer-ready sales: drink dispensers, outdoor dinnerware & more + Double Rewards! Memorial Day – wait for it – Sale! If you need inspiration, check out a few of our favorite subject lines! Sign Up.
  • BIZNOLOGY  |  WEDNESDAY, MAY 25, 2016
    [Sales] 3 Insights from Search Insider Summit
    My company (IBM) has the longest and most complicated sales cycle for a lot of its products. But even some of the companies with less than an hour between initial contact and sale had trouble with attribution. I had the good fortune to deliver a keynote address  at the Search Insider Summit (SIS) in Key Largo, Florida on May 6th.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2016
    [Sales] 6 Cross-Channel Marketing Obstacles and How to Overcome Them
    Does your demand gen guy know he’s driving an extra four sales a month for the sales team? Cross-channel marketing is a big win for B2B marketers—and winning is always sweeter when you’ve overcome obstacles. Here are some of them. How so? It’s because CCM isn’t just about messaging. It is not a sprint.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Sales] Why Now Is the Time for Women in Tech
    Thankfully, I had no concept of technology or video games as a “boy thing,” so it’s completely unsurprising that I pivoted into technology sales as an adult. At Marketo, a couple of my enterprising colleagues recently created the cheekily named Femme-keto, a place for women in sales to mentor and support one another. We
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Sales] Is Predictive Intelligence the Future of B2B Marketing?
    This is a proactive way to accelerate the sales process by determining which customers are ideal based on past behaviors and purchasing history. This takes into account other technologies, such as CRM or marketing automation , and demographic information to predict whom sales and marketing should be nurturing closely.
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Sales] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    In order to capitalize on this skillset, many companies separate prospecting from closing , allowing their sales teams to divide and conquer by focusing on what they do best. The prospecting group is often called “sales development reps” (SDRs), and the closers are usually “account executives” or “sales reps.” Enable Referrals.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 24, 2016
    [Sales] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    It’s true you might miss some interesting patterns – perhaps raincoat sales spike the weekend after a big storm, which you wouldn’t know if you hadn’t tracked weather during the preceding week. This isn’t really a new idea – it’s called federated access and has been around for decades. So a bit of attitude adjustment may be in order.
  • VIEWPOINT  |  TUESDAY, MAY 24, 2016
    [Sales] How Much Do Your Leads Cost?
    Document the cost per lead is the fourth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. What determines that a lead will be accepted by sales? Is the lead likely to close in one sales cycle?
  • 3D2B  |  TUESDAY, MAY 24, 2016
    [Sales] B2B Sales Acceleration: How to Help Buyers Buy
    B2B sales acceleration is all about closing more deals faster. There are, of course, many technologies that accelerate sales, but there’s one that you may not have considered. According to an article in Forbes by Ken Krogue , one of the keys to sales acceleration is to pick up the phone. This isn’t just speculation.
  • GREAT B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Sales] How CEOs Can Improve the Value of Sales and Marketing Efforts
    CEOs have likely already conferred with their leadership teams about how they will deliver sales- and marketing-fueled growth for this […]. Marketing Sales Sales and Marketing
  • FATHOM  |  TUESDAY, MAY 24, 2016
    [Sales] What the Rise of Platishers Tells Us About Content Management Systems
    Vital ) They comes behind only Sales Automation, Enablement, & Intelligence (220), Social Media Marketing & Monitoring (186), Display & Programmatic Advertising (180), Marketing Automation & Campaign/Lead Management (161), and Content Marketing (160). What is this group called, you ask? Platishers. What is a Platisher?
  • SNAPAPP  |  TUESDAY, MAY 24, 2016
    [Sales] Are You Leveraging Your Content for Sales Enablement?
    You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change.
  • SALES ENGINE  |  TUESDAY, MAY 24, 2016
    [Sales] How Content Becomes a Sales Conversation
    With directives from above to grow revenue through sales, groups as varied as marketing, products, human resources, and even sales itself will rally to find ways to support the sales team. Sales reps are left to wade through this mountain of information, and they respond to it in one of two ways: 1. Sales Enablement
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Sales] Creating Killer Content with Data: Pubcon Austin 2016
    Again, as you’re thinking about upcoming content, take a look at this data to see what content will have the biggest impact on each content objective (link building, brand awareness, sales, etc.). A few weeks ago I headed down to Austin for Pubcon’s regional, one-day show. Why do I love this topic? What Is Killer Content?  . Let’s be real.
  • ANNUITAS  |  TUESDAY, MAY 24, 2016
    [Sales] Avoiding The Predictive Analytics #Fail In Demand Generation
    Everywhere we turn, study after study  claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” *This post first ran in Demand Gen Report , April 19, 2016. Everybody’s doing it, right? Are you doing it? Probably not. Right …. Why is this?
  • LATTICE  |  TUESDAY, MAY 24, 2016
    [Sales] The Next Generation Platform for Account-Based Everything is Here!
    The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.”  B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. They’ve seen up to 3x higher conversion rates and 15% higher sales quota attainment on average.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 24, 2016
    [Sales] Top 5 Reasons Why Tech Companies Love Tech Profiler
    Products & Technology B2B b2b sales crm data CRM Intelligence Inbound Marketing insideview lead generation market intelligence Marketing Data productivity Prospects Sales Sales And Marketing Sales Data Sales Intelligence Sales Strategy tech profiler technologies used
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Sales] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    Author: Russell Banzon If your company is anything like some that I’ve seen around Silicon Valley, your sales reps see their quotas increase quarter after quarter. With lofty goals, every sales rep needs to utilize all the tools he has at his disposal to close the deal. Find the Right Leads with Sales Navigator. Sales b2b
  • INFER  |  TUESDAY, MAY 24, 2016
    [Sales] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Press Release: New capability delivers at-a-glance sales intelligence to inform more personalized and effective prospect conversations. Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced a new sales and account intelligence application called Infer Glance.
  • KAPOST  |  TUESDAY, MAY 24, 2016
    [Sales] How to Improve Your Lead Nurturing Program
    That’s why, back in 2011, Marketing Sherpa found that   fewer emails yielded more sales. With this approach, the sales will take care of themselves. Over time, many marketers will see a dip in their lead nurturing programs. It’s normal: prospective buyers may find other options for products or services. Send Fewer Emails.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2016
    [Sales] Someone’s making money off your copyrighted content (But it isn’t you)
    According to those associated with the site, it has struggled to create a viable revenue stream. A few years ago, the site was up for sale. According to those associated with the site, it has struggled to create a viable revenue stream. A few years ago, the site was up for sale. By Kerry Gorgone, {grow} Contributing Columnist.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Sales] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    From there, the lead is nurtured from that first interaction along a journey to the consideration phase where marketing passes the qualified lead off to sales. Not all nurtured leads are always going to be sales ready. Sales can return those leads back to marketing for further nurturing. How do you recognize sales-ready leads?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 24, 2016
    [Sales] How To Design Your B2B Sales Conversations
    To paraphrase David Packard, sales conversations are too important to leave to sales people. B2B sales conversations for key touch points should be designed. How have you designed the sales conversations for your key touch points? […]. This optimizes conversation effectiveness and simplifies selling.
  • KEO MARKETING  |  MONDAY, MAY 23, 2016
    [Sales] Sheila Kloefkorn of KEO Marketing teaches “How to Choose the Most Effective Marketing Channels for Your Business Model”
    This Lunch & Learn event is targeted to B2B marketers and technology company leaders responsible for sales, marketing and revenue generation. KEO Marketing, a leading business to business (B2B) marketing agency, creates and implements innovative strategies to help clients dramatically increase leads and sales. PHOENIX, Ariz.,
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Sales] Myth Busters: 4 Misconceptions About Predictive Intelligence
    Sales will tell you they hope the timing is right and that the account is in an active buying cycle when they reach out and try to connect with a decision-maker. There are many available sources of commodity data for sale by B2B data providers, that many predictive intelligence vendors use. I hope you find the below post useful. Bingo! Or
  • BIZIBLE  |  MONDAY, MAY 23, 2016
    [Sales] Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]
    Whether it's improving the marketing and sales funnel or working with teams to implement a campaign, operations comes down to optimization. This can be the management of the sales and marketing funnel, digital projects or the analytics process. Welcome back to our four-part series on marketing operations leadership. You've done it.
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