• YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Sales] Do You Know Your A, B, C’s?
    This exercise can be valuable for many reasons that impact sales, marketing and operations.  15% of clients= make up 65% of sales=A. 20% of clients= make up 20% of sales=B. 65% of clients= make up 15% of sales=C. Sales Management Systems 'Do You Know Your A, B, C’s? First, let’s explore the ABC Analysis.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 20, 2014
    [Sales] 4 Lessons Learned After One Year as an Inside Sales Manager
    This October I will have completed my first year as an inside sales manager. few years ago I wrote a blog outlining lessons I had learned after one year as an inside sales rep , and I am glad to reprise that entry to now include lessons from a management perspective. Lesson 3: Sales training should be fluid. How to do this?
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Sales] 8 Ways What You Write Will Affect Your Bottom Line
    Making sales and acquiring new revenue is the purpose of marketing, right? In fact, sloppy SEO practices may attract a bit more traffic to your website, but not the kind of traffic that can lead to sales! Pure site visits don’t always equal sales. Your blogs should never be an overt sales pitch. Be Relevant.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Sales] 7 Reasons Your Business Needs an Automated Welcome Email
    Take advantage of a potential sales opportunity. The customer sees it as a nice gesture, and it opens up a sale opportunity for your business. 'When someone signs up for your email list , it’s important to roll out the email red carpet and welcome them. Save time. We know you’re busy. It’s that simple.
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Sales] Track Exactly Who’s Watching Your Videos in Emails
    You’d be deafened by the thunderous roar of applause from your sales team, that’s what! 'As online video becomes increasingly popular, the methods you can use to distribute videos are increasing too. From social media channels, blog posts, NFC tags, QR codes; there’s any number of ways to get people to watch your video. Merge tag. vyemail={!Contact.Email}.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Sales] Social selling, social business, social employees and other hype
    In fact, their sales were declining. Sales professionals told me they never bought into the program, citing the fact that their customers were passive social media consumers, if they were on there at all. 'It’s always interesting to see the parade of buzzwords march through the old blog reader. No more wine and cheese.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Sales] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. In fact, Nucleus Research found that marketing automation increases sales productivity by 14.5% Qualify Leads for the Sales Team.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [Sales] Where’s the Passion in B2B Marketing?
    It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community. Sales and Marketing must work together as one team. Buy-in from Sales, Marketing and executive leadership is critical to the success of any lead generation program.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, OCTOBER 19, 2014
    [Sales] See Us at CEB Sales & Marketing Summit in Vegas
    'The CEB Sales and Marketing Summit is always a great pl […]. Conferences Marketing Sales 2.0 Sales Intelligence Ceb CEB 2014 CEB Vegas marketing conference marketing summit sales conference sales summit
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Sales] Moneyball for Sales & Marketing
    Moneyball for Sales. Marketing is the Same Sport Getting On Base It’s a rare enterprise sale that closes with a single. advancing through a known, established sales. What can sales and marketing teams learn from this? Let’s see what Moneyball for sales and marketing. The same is true in sales. sport. Since.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Sales] Improving ROI with Marketing Optimization
    customer contacts] to drive sales,” said Raj. and which offer to present to which customer and channel • Business objectives to be achieved, such as maximizing sales, profit or response; or minimizing cost, returns or non-responding customers • Constraints that limit how you can pursue your objectives, such as channel. Market. devices.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Sales] Start engaging from the first click in the Customer Journey
    The earlier in the customer journey we engage, the better chance we have to create competitive advantage, make a sale and build brand loyalty/advocacy. Advertising/Trade Shows/Direct Mail, Customer Call Centers, Retail Outlets still play significant roles, even as marketing and sales evolve toward. All Rights Reserved. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Sales] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    From marketing to sales to training to investor relations, business presentations structure and organize. engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. Every time an executive keynotes a conference, a techie gives a chalk talk, a product manager briefs a sales.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Sales] Closing the Loop on Social Leads
    step of the funnel and helping you close more sales. down the sales funnel towards being a lead ready to covert. was interesting and relevant to your audience and resulted in them moving further down the sales funnel. Indeed, building and. So, as social. how to use it, but how to derive value from it. business. Tips & Tactics.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Sales] Advanced Keyword Research Strategies
    This means that newer or smaller businesses without the capitol to pay for a higher listing or dominate the anchor text of any particular word will likely never be associated with it highly enough to be seen in sufficient manner to affect sales. The solution for these companies is to develop a deep keyword and key phrase research strategy.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Sales] The CMO Toolkit
    Explores the issues that you find most important, like how marketing automation can be used to increase ROI, drive sales, and accelerate the funnel
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Sales] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 18, 2014
    [Sales] Jeff Ogden of Find New Customers is a Notre Dame grad on this big day
    Sales looks for Mr. Right Nows. Monday to Friday, I’m all business – helping companies improve marketing and sales, as the President of Find New Customers., 'Today, the #5 ranking Fighting Irish take on #2 Florida State in Tallahassee. College Gameday, the ESPN show, is there too. Follow me on Twitter now. Our new video.
  • HUBSPOT  |  SATURDAY, OCTOBER 18, 2014
    [Sales] Top Personality Traits All Managers Should Hire For
    'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Bad news: There is no magic formula for hiring a top sales rep, a top marketer, a top anything. As an added bonus, the curious rep will also help you optimize your sales efforts. 1) Coachable. 3) Driven.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Sales] Dreamforce 2014: Process Is More Important Than Analytics
    The most impressive demonstrations were operational processes such as remote order-taking and customer support, which are far removed from traditional sales automation. 'photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. It’s that simple. a.k.a.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Sales] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    Signal) And Don’t Forget to Close the Loop on Your Reporting Marketers looking for the full picture of their marketing efforts, and want close the loop on their reporting, understand the need to analyze data from all lead sources, including the ones sales professionals deem most valuable: phone calls. Why yes, I did. Accenture) 2. Forbes) 4.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 17, 2014
    [Sales] Got 60 seconds? See how InsideView helps inform Sales and Marketing!
    'At InsideView, we’re all about saving you time. T […
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Sales] Have You Visited Find New Customers recently?
    Sales Looks for Mr. Right Nows. That video will blow the door off every sales and marketing leader in America ! 'Marketing looks for Mr. Right. That’s the theme of the awesome video on Find New Customers that you will find right away when you visit. It is really that good. Check it out now by visiting Find New Customers.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Sales] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    'At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. While we don’t incur direct marketing or sales expenses, there is definitely a cost in time and effort, and this is the tradeoff you will also have to make if you decide to adopt the pull marketing approach. Offer value. Be visible.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Sales] 3 Points, 5 Questions – Personas Driving Marketing Insight
    Don’t worry, this isn’t going to be our Sales pitch but instead tips and best practices we’re employing as we continue to refine our offerings to our evolving marketing buyers. Are we building programs and sales enablement that focus on their wants, needs, values and sought benefits? Not to mention our offerings have changed.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Sales] Why the Best in Business Keep Looking for a Job = Even Though They Have One
    Sales looks for Mr. Right Nows. Sales looks for Mr. Right Nows. 'Some of the smartest people in business keep looking for a job – even though they have one. Marketing looks for Mr. Right. An awesome new video from Find New Customers is right here. Check it out! Paul Dunay. If you read the Wall Street Journal every day, like I do.,
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Sales] The High-Payoff Referral Question No One Ever Asks — But Should
    But there’s new research indicating that you can take your referral quest to the next level, creating even greater sales opportunities. study in the realm of pharmaceutical sales found something that can apply to nearly any B2B or B2C sales situation. Sales Enablement And there’s plenty of hard research to support that.
  • 3D2B  |  THURSDAY, OCTOBER 16, 2014
    [Sales] The Secret of Lead Generation For the Complex Sale — Part 1
    Tale of Two Sales People. Joanne, a sales executive for a Fortune 500 company, envisions her sales people being empowered with instant, unencumbered access to the company’s customer relationship management (CRM) data. After all, he has a quarterly sales quota to reach. Who Gets the Sale? Become their GPS.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Sales] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Those leads can then be nurtured toward a sale and become raving fans of your company. Even better, your company’s management and sales teams are on board , having bought in to the importance of blogging and how the sales team can use blog content during the sales process. Focus on these five areas to know.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Sales] Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]
    She names some of the tools and methods her team uses to manage content so that sales reps can quickly and accurately deliver buyers what they need. 'Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. That is, of course, easier said than done.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Sales] 20 Tools for Creating and Delivering Amazing Presentations
    We’ve compiled our list of the top presentation tools for sales and marketing professionals. PowerPoint is full of features to make sales and marketing presentations dynamic and engaging. PowerPoint add-in, Oomfo helps sales and marketing pros create those oh-so-important interactive charts for presentations. 1) Canva.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Sales] The Very Simple System For Picking Your Trade Shows
    In the first place, ignore your Sales Squirrels. Use a black marker to block off sales training dates, sales kick off events, trips, boondoggles, golf tournaments and all that stuff that Squirrels do when they aren’t selling. Why do we bother? Brand is why we bother. So how do we pick which shows to go to? 
  • VIEWPOINT  |  THURSDAY, OCTOBER 16, 2014
    [Sales] 4 Great Reasons to Take the Sales Performance Optimization Survey Today
    'I just finished the survey questions for CSO Insights'' 2015 Sales Performance Optimization Study. Now I know that PointClear will be counted as one among the many thousands of companies contributing to overall sales knowledge trends for 2015. B2B Sales Easy—and interesting.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Sales] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    'If you’re in sales, a lot of your time is spent on the phone -- outbound prospecting, inbound qualifying, cold calling, you name it. Personalized inside sales messaging is the key to effective voicemails. Here are a few sales voicemail templates you can use today to pique your prospects’ interests: The Social Selling Template.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Sales] Are You an Ambivert? What It Means for You at Work
    Adam Grant , a tenured professor at the Wharton School of Business of the University of Pennsylvania, challenged the assumption that extroverts make the best salespeople in his study , where he surveyed and collected three months of sales records for over 300 salespeople. You''re not alone. Some of you may have heard of ambiversion before.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 16, 2014
    [Sales] Email marketing: Is emailing purchased data a waste of time?
    This type of nurture programme needs to be planned as effectively as any other sales or marketing campaign. 'Does e-mailing cold data really cut the mustard? So what’s the first step in unlocking the value of your new data? You need to accepting that with bought in data what you’ve got is only part of the picture. B2B Marketing
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Sales] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    'Editor’s Note: William “Skip” Miller is President of M3 Learning , a company whose sales training tools are changing the way sales professionals get work done. Skip has spent more than 25 years in various sales, marketing, and operational management roles, including with McDonnell Douglas and Dataquest. What did we do wrong?
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Sales] 9 Revealing Inbound Marketing Insights From the U.K. [SlideShare]
    For example, sales and marketing are developing closer and closer relationships, and the data strongly indicates that businesses that align these two departments outperform those that don’t by a significant margin. 9) Better alignment is required between sales and marketing in the U.K. Check out the SlideShare below. 79% of U.K.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Sales] Research to Revenue: How to Master Social Selling
    Less sales pitch, more conversation. In her talk, Jill named two other metrics that matter when building relationships and ‘making the sale’: customer lifetime value – the revenue from a customer over their entire journey with your company. Blog Sales Enablement 'People don’t like to be interrupted. What is Social Selling?
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Sales] Good Idea? Tailoring Video to the Buying Journey
    without help from your sales team). Convinced that tailoring videos to different stages of the sales funnel is a good idea? 'Your animated explainer video may be flabbergastingly good. mean mint … spot on … even perfection. But it’s only as amazing as your top of funnel leads. Craving more good ideas? The post Good Idea?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Sales] Top Holiday Social Media Trends for 2014 [Infographic]
    Website traffic and sales have a huge potential to grow during this time of year -- and social media will be a key player as people get more excited about the holidays. 'All right, so most of us haven''t even picked out our Halloween costumes yet. But where to start with your holiday marketing strategy on social media? Social Media
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 15, 2014
    [Sales] Getting Your Customers Out of Line With a Virtual Call Center
    For new sales leads, every call will get logged into your CRM with information on who they are, where they are calling from, and what marketing source led to the call. 'Airports always provide numerous sources of frustration. Something always goes wrong and there is always something that gets on your nerves. Virtual Call Center
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 15, 2014
    [Sales] Return on Sales Enablement: The Adoption Challenge
    'This weeks’ Dreamforce event, with some 135,000 attendees, brought home the enormous investment organizations make in their CRM solutions and sales reps. But also begs the question – is the large investment in CRM and sales enablement delivering an adequate payback? The goal: the bionic sales rep ready for the 21 st century customer.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Sales] If You Really Want to GIVE More…
    How can you make more sales? Empower your channel partners to drive more sales. General Lead Nurturing B2B marketers B2B relationship marketing channel partners customer engagement customer experience management customer experience optimization customer loyalty CXO home make more sales return on investment social marketing innovation
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, OCTOBER 15, 2014
    [Sales] Life Enrichment: Friends
    Ken Thoreson “operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. During the past 16 years, our consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for organizations throughout the world. 'Life Enrichment: Friends.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Sales] The Evolution of the Sales Role
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Sean Jones, business writer with a primary focus on the marketing sector. The process of a sale no longer unfolds over just one platform; however in many cases it does involve multiple buyers. Steps to Building Value So The Sale Closes Itself
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Sales] Yesterday’s webinar: How to Build Your Influencers in Social Media
    Social media is made up of the people you’re doing business with now, your current sales channel, your past successes, and your future prospects.  If you can personally become more useful than the BD/sales people and even help land business and push the bottom line through your influence with influencers, it’ll all be worth it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 15, 2014
    [Sales] To Protect Your Sales Margins, Nothing is Free
    Jeff Ogden of Find New Customers , the nicest company in BtoB marketing today, has lots of sales experience, particularly in the software industry. This is also why companies who reject me for jobs –  like Chief Sales and Marketing Officer – are just plain stupid. sales challenges sales leadership Sales Leads
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 15, 2014
    [Sales] Customer Loyalty: Does it Exist Anymore?
    guess the answer to that question will be different for all of us, but I think we all agree we need to spend the time building loyalty where it will make the biggest impact on sales. Not everything you’ll do results in a sale  - Help them out whether it’s tech support or customer visits. guess we need to wake up. Years
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Sales] The Chasm of Expectations Between B2B Marketers and Buyers
    Many buyers turn to Google, not sales, to find the information they are looking for. The growing chasm between buyers and marketers has nothing to do with sales losing its position of power as the conduit for buyers to a library of mediocre white papers and solution overviews. 'By Eric Wittlake, {grow} Contributing Columnist.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 14, 2014
    [Sales] F1 Racing and Data: The Developments, Challenges & Rewards
    Just by removing data silos, a top retailer increased sales by 400%! 'Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes. My quandary: How do I give an overview without leaning on racing puns? Pole position. Turbocharged. Green flag. C’mon! Pretty cool. But what about us marketers?
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Sales] Marketing Automation Tips for Manufacturers
    Today, manufacturers have an opportunity to improve their sales and marketing performance by implementing automation strategies as they have throughout history.  Determine how will you engage with these leads and nurture them through the sales cycle. Discuss the lead scoring criteria and what constitutes a Sales Qualified Lead.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Sales] Marketing Automation Tips for Manufacturers
    Today, manufacturers have an opportunity to improve their sales and marketing performance by implementing automation strategies as they have throughout history.  Determine how will you engage with these leads and nurture them through the sales cycle. Discuss the lead scoring criteria and what constitutes a Sales Qualified Lead.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Sales] Nine Practical Guides to Public Speaking and Presentations
    And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Tell a story that keeps listeners focused on you—instead of checking email on their phones? Some date back nearly two years, but all are still relevant and useful.
  • EMAGAZINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Sales] How Should B2B’s Spend PPC Dollars?
    Generating leads is challenging enough, but when you add long sales cycles, intense competition and niche audiences into the mix it becomes even more difficult. 'All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Remarketing. LinkedIn.
  • ANNUITAS  |  TUESDAY, OCTOBER 14, 2014
    [Sales] Why Change Management Comes into Play in B2B Marketing
    'There’s no better time to be a B2B marketer – we know that. The opportunities for impact on an organization by marketers are tremendous. Technologies allow us to track performance, revenue and contribution to pipeline seamlessly and there seems to be no shortage of ways we can connect with our buyer. Dreamforce offers something for everyone.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Sales] The DiSC Assessment: How to Bring Out the Best in Your Management Style
    'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. To read more content like it, subscribe to Sales If you’re a manager, you should be very aware of your management style and how it can affect others. i – Direct and open. Try not to be bossy.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Sales] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    Equip Sales to Effectively Compete in the Evolving Digital Landscape This means tapping into all the technology available that gets your sales force in contact with the people you want as customers. 'In this digital era, the buyer’s journey has changed. Mad Men Must Become Math Men This is not to say ditch creativity. Engaging.
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Sales] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    'KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences. About Vidyard.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 14, 2014
    [Sales] Does Your Sales and Marketing Management Contribute to the Company?
    When it comes to sales and marketing, your management should be socialites, good listeners, engaging people, and supportive coaches! You will probably uncover more valuable information in that 15-minute coffee conversation than you would have within a formal hour-long sales meeting. But that''s not always the case.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Sales] Key Takeaways from MarketingProfs’ #ContentBootCamp
    Nick cited this example during the training session to show how Marcus had made a concerted effort to provide answers to customer questions, which has resulted in the site growing to be in the top 5% of total pool sales. No, Nick did not resemble this scary drill sergeant man. What Makes Great Content? Useful/adds value. Builds relationships.
  • SYNECORE  |  TUESDAY, OCTOBER 14, 2014
    [Sales] Making the Most of Your Organic Social Media Marketing
    By leveraging the 100K-strong Instagram following of Wit & Delight, Target secured placement on a variety of social networks by bringing in the contract designer, that in turn results in sales of their party goods. Insert favorite social media channel here.) We’ve all been there. Our social lives have become ‘social media lives.’.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, OCTOBER 14, 2014
    [Sales] Confucius Say: Your Case Studies are Worthless
    Intrinsic selling provides buyers with a significantly higher level of confidence in the seller’s capabilities, and leads to an engagement or sale far more frequently and rapidly than extrinsic selling. 'The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). see…and I remember.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 14, 2014
    [Sales] Why the Future of Find New Customers is brighter than ever!
    Sales Looks for Mr. Right Now. We have an awesome script and we are going to shoot the first of monthly videos on the 16th of October – just two days from now The first will go on the homepage of Find New Customers and blow away all marketing and sales leaders. Why don’t you contact Find New Customers today.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 14, 2014
    [Sales] Manufacturers: Are You Missing Out On Video Opportunities?
    Instructional how-to videos, training sales/reps, new product intros and testimonials to name a few. 'Video is one of the most powerful tools in your marketing toolbox. Why aren’t you focusing more on them? recent study from eMarketer showed that even though consumers wanted more video, 75% of U.S. Let potentials find you.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Sales] Marketing Automation’s Growing Role in Customer Lifecycle Management
    She has over 30 years of experience in corporate product marketing, demand management, and sales enablement roles. She has held senior sales and marketing positions with technology firms ranging from venture-backed startups to global corporations such as Xerox, NCR, and Unisys. 'An Act-On Conversation. ATRI:    Hello, everyone.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Sales] 100 Questions to Ask Yourself When Creating a Buyer Persona
    In addition, the questions in the “Business Insight” section will reveal important objections that must be countered in your sales copy in a way that’s consistent with the understanding of the buyer you’ve developed through the rest of your market research. What Are Buyer Personas? Quick Review. 1) What is his name?
  • FATHOM  |  MONDAY, OCTOBER 13, 2014
    [Sales] Better Sales & Marketing Through ‘The Compound Effect’
    'Darren Hardy’s landmark self-improvement book, The Compound Effect , offers powerful insights for life that translate directly to sales, marketing and entrepreneurship. So, where are the sales and marketing parallels? Tighten up your sales process. Sales & Marketing Alignment Darren Hardy The Compound Effect
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 13, 2014
    [Sales] A Story About Why Building Credibility Matters When Teleprospecting
    'The other day, I encountered one of the rudest and pushiest sales people I’ve ever come across. She had no idea that she had called into our sales line or that our Marketing Director’s name was plastered all over our website. Maureen Wall, an Inside Sales Representative for AG Salesworks, has been working here since September 2011.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Sales] 20 Powerful Marketing Words & Phrases That Sell or Repel
    We read through dozens upon dozens of emails and compiled a list of “sales-boosting” marketing words and a list of “sales-deflating” terms. Boost Sales with These Powerful Marketing Words: 1. Sale – It’s the old faithful of marketing words. 10 Words that can Deflate Your Sales: 1.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, OCTOBER 13, 2014
    [Sales] I Hate LinkedIn Profiles Like This.
    'Every time I do a Sales Acceleration workshop with a new client, I go to LinkedIn to check out the profiles of people who will be attending. Quota-busting sales professional with 15 years experience in technology sales. Our extensive client list includes these marquis organizations. We specialize in all this stuff.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 13, 2014
    [Sales] The secret to getting me to become your brand advocate
    Building a real relationship like I just mentioned does not happen over an email and it does not fit neatly into a company’s quarterly sales objective. BELIEVE in what they are doing and they gave me extraordinary insight — not a sales pitch — so I could do my job better. This is a personal post. Make it real. There.
  • MARKETING ACTION  |  MONDAY, OCTOBER 13, 2014
    [Sales] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
    'Marketing automation provides a variety of benefits to sales teams. It can shorten the sales cycle, uncover new upsell and cross-sell opportunities, and maximize the lifetime value of every customer. What’s more, it gives the sales team visibility into key interactions with customers and prospects.  Sales
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 13, 2014
    [Sales] Building Your Strategic Lead Generation Portfolio
    while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. Also, build an effective closed-looped feedback system to capture feedback from your sales force that can be converted to actionable ideas to optimize your channels. Rather, they must leverage a portfolio of channels.
  • NUSPARK  |  SUNDAY, OCTOBER 12, 2014
    [Sales] Keys to Optimizing a Website to Drive Conversions
    Complicated navigation could mean you lose out on a sale.  'A good website can make or break your marketing efforts.  Without the proper elements in your web design, you could lose out on leads.  Not only should your website catch the eye of prospective customers, but it should also serve a purpose: increase conversion rates.  Think about it. 
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Sales] Blogging Metrics: What to Measure, How to Measure It, and How Often
    This helps from not only a marketing standpoint, but also sales, as it provides consultants with data on the content that closes deals. How often: This is completely dependent on your product/service offering and the typical length of your sales cycle. 'Blogging can feel a bit like a self-fulfilling prophecy at times, am I right?
  • SYNECORE  |  SUNDAY, OCTOBER 12, 2014
    [Sales] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
    The power of “big data” paves the path for marketers and sales managers to understand who their customers are by defining their interest through unique data sets collected by multi-functional marketing automation tools. The Internal Operations Problem with Big data as it Relates to Sales and Marketing. Sales Process Stages.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Sales] Great work with Find New Customers client Mintigo yesterday
    contact-form] Filed under: B2B demand generation , Clients , Find New Customers , Management best practices , Remarkable content , sales challenges , Sales knowledge , sales leadership. B2B demand generation Clients Find New Customers Management best practices Remarkable content sales challenges Sales knowledge sales leadershi
  • THE ROI GUY  |  FRIDAY, OCTOBER 10, 2014
    [Sales] MarketingProfs Article: Three Ways You Can Demonstrate Your Value to Customers
    'Many of your sales reps struggle to meet their quota. In an environment where sales leaders must use existing resources to drive profitable revenue growth, sales teams are burdened to "do more with less." Find out the impact this is having on your sales and marketing in this new article from MarketingProfs: [link].
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 10, 2014
    [Sales] 3 Things B2B Marketers Miss When Analyzing Social Media Contests
    Contest marketing strategy is not designed for the hard sale, it is geared more towards gaining positive exposure for the brand, therefore they were successful in their campaign. Social media contests are nothing new, but for the B2B marketer, there are unique challenges that  B2B campaign will differ from its B2C counterpart., The runner up.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 10, 2014
    [Sales] Q&A with Ann Handley: Because Every Marketer Writes!
    That sounds like a sales pitch – but it’s not. 'In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful, meaningful, and even spirited. and author of the new book, “Everybody Writes.”
  • BUYER INSIGHTS  |  FRIDAY, OCTOBER 10, 2014
    [Sales] Want Your Customers To Spend More? Then don’t do this!
    Business Case Buyer Attitudes Using Maths To Sell Cross-selling Sales Success Save More Selling Spend More Up-selling 'The actions of two major European retailers demonstrate two alternative strategies for up-selling, or getting customers to spend more.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 10, 2014
    [Sales] Why This Cold Sales Email Template Works So Well
    'What if I told you the secret to getting cold prospects to always open and even act on your sales emails? That''s why this cold sales email template works so well: Hi , As an avid business professional, I like to stay up to date on industry news and insights. Here it is: There is no secret. Recently, I noticed that your company.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 10, 2014
    [Sales] Stop by The Open Lounge During Dreamforce
    Dreamforce B2B marketing Sales Sales And Marketing Sales Intelligence social selling 'Attending Dreamforce next week? If so, check out everyt […].
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 10, 2014
    [Sales] Find out How Much Traffic Pinterest Drives to Your Site [VIDEO]
    Learn how you can boost sales via Pinterest in this post, Saucy Tips to Boost Sales via Pinterest. 'Pinterest drives more traffic than Twitter, LinkedIn and Reddit combined, but do you know how much traffic you’re getting from it? © 2014, VerticalResponse Blog. All rights reserved. Tips in 2 pinterest Social Media UTMs
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Sales] How to avoid Google’s huge mistake
    Do you want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing? 'As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. In this case, you actually should listen to Google and do what it says, not what it does. So, yeah.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Sales] Interesting Infographics: 10 Biggest Office Distractions
    By the way, if you are finding office distractions are holding back your demand generation and sales, give The ALEA Group a call – we can accelerate your demand generation while you are busy attending all of those meetings about the next big meeting. To start off, in an average lifespan, did you know that we spend: 3.66 years eating.
  • SYNECORE  |  FRIDAY, OCTOBER 10, 2014
    [Sales] Still Haven’t Embraced Content Marketing? Why Not?
    By giving potential customers the opportunity to learn and cultivate new ways of thinking you are providing the context for them to recognize the benefits of your brand’s products and services; this kind of brand affinity increases the likelihood of frictionless sales. Enter content marketing. Content Marketing. Value and Relevance.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 10, 2014
    [Sales] Get Started with a Content Marketing Library
    Talk to your sales team, and find out what conversations and questions they’re asked that move the needle. If it doesn’t map to what you currently think of as stages in the sales funnel, you may want to reorient that sales funnel around the way the buyer actually purchases. Again, do this in tandem with your sales team.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Sales] The Ultimate Guide to Hiring Effective Marketers
    He might write a sales page or two, as well. Your newly minted marketers will do the sales funnel stuff.). 'Let’s play a game, you and I. You’ll be the CEO of your business, I’ll be a person with magical powers. I’ll use these powers to grant you a look at the life of one of your employees. need rock stars.
  • ANNUITAS  |  THURSDAY, OCTOBER 9, 2014
    [Sales] The Problem with Account-based Marketing
    Sales has always used an account-based approach while evaluating the leads they receive from marketing, as the first thing they look at is if the lead is from a company they believe could become a potential customer. Conversely, when sales own them, they become contacts and cannot exist unless they are associated with an account.
  • THE ROI GUY  |  THURSDAY, OCTOBER 9, 2014
    [Sales] Mind the Value Gap: Driving B2B Sales with Value Messaging, Insights & Justification
    'We just wrapped up a great webcast session with Qvidian about the Value Gap (the divide between buyer''s need for value selling and sales reps product focused approach) what the opportunity is costing most firms, and what you can do about it today. You can view the deck here: [link].
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, OCTOBER 9, 2014
    [Sales] One Mind-Boggling Sales Statistic
    Over 500 sales leaders came to learn more about leveraging LinkedIn to drive revenue. Mike Derezin , VP of Sales at LinkedIn, shared one statistic that was mind-boggling: Sales professionals who use social selling are 51% more likely to exceed their quota. Got your attention yet? sure hope so. Social Selling
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 9, 2014
    [Sales] 10 Must-Attend Food and Beverage Conferences
    'The food and beverage business is a huge industry that includes agriculture, food processing, wholesale and distribution, retail, technology, and even marketing. PMA Fresh Summit Anaheim Convention Center – Anaheim,CA October 17-19, 2014 20,000 Attendees. ” Have you been to any of these conferences? Share in the comments.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Sales] Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition
    Julian shared compelling data and practical examples about sales/marketing alignment, multi-touch analysis, and lead qualification criteria. 'Author: Raymond Coppinger Over the last few weeks, London and Paris were the wonderful host cities for the European leg of our “Innovation in the Nation” roadshow. Based on what they do. That’s a wrap!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 9, 2014
    [Sales] Unmarketing, Unselling and the Unmistakable Scott Stratten
    The always-entertaining Stratten gives us some insight into his new view of the traditional sales funnel in this short video interview. The always-entertaining Stratten gives us some insight into his new view of the traditional sales funnel in this short video interview. Book link is an affiliate link. Book link is an affiliate link.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Sales] How to Design Content Remarketing Campaigns That Actually Work
    would suggest: Try setting your audience membership duration to an amount equal to 3x your average sale cycle length. If it typically takes an average of one week to go from first touch to sale, set the audience membership duration to three weeks. But they may not fill out a form and become a lead right then and there. So, be bold!
  • VIDYARD  |  THURSDAY, OCTOBER 9, 2014
    [Sales] Correctly Reporting on Content Marketing
    If you can show that you decreased the length of the sales cycle by 10%, that is a massive business driver. This is only traceable when you are measuring the sales cycle and the stages within the sales cycle, which means you’ll need technology. Many companies use ROI as a marketing metric. If not ROI, Then What? Velocity.
  • VIDYARD  |  THURSDAY, OCTOBER 9, 2014
    [Sales] Creating Targeted B2B Content with Account Based Marketing
    In the B2B world, targeting your website copy to Susie in sales or Matt in marketing only gets you so far … until you realise that they aren’t the only ones involved in the buying decision. When either Susie from Sales or Frank from Finance clicks on a targeted ad and comes to your site, they will see a customized greeting. Okay, phew!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 8, 2014
    [Sales] InsideView Names Top Sales & Marketing Influencers of 2014
    Dreamforce Marketing Sales 2.0 Sales Strategy Social Media for Sales Social Media Tips Social Selling B2B influencers B2B lists influencer lists Influencers marketing influencers sales influencers top 25 top lists top marketers top sales 'Today we’re proud to announce our third annual In […].
<< 1 2 3 ... 196 197 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...