• FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 22, 2014
    [Sales] Happy Birthday Mom, Good luck Irish and the hardest working man is still single
    Being the Creator and Host of Marketing Made Simple TV did not hurt either, because it turned into a podcast for the Sales Lead Management Association entitled “ How to Become Famous and Meet Really Cool People. 'Jeff Ogden of Find New Customers in Tampa, Florida is celebrating his Mom’s birthday today. Happy Birthday, Mom!
  • HUBSPOT  |  SATURDAY, NOVEMBER 22, 2014
    [Sales] Why People Are Ignoring Your Emails [New Ebook]
    'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. To read more content like it, subscribe to Sales. Email Marketing Lead Nurturing Inbound Sales Google “business email mistakes” and you’ll find endless articles and resources. Spellcheck your work.
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Sales] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Direct-to-consumer (DTC) e-commerce channels (Fact: 76% of companies going this route report meeting or exceeding revenue targets ; others predict the DTC online channel will be “the highest generator of sales revenue within two years”). How many of the following 19 elements are you confident about? clear, omnichannel voice of the brand.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, NOVEMBER 21, 2014
    [Sales] Women in Manufacturing: Mary Fitzgerald, Acme Wire Products
    Although Mary had worked on the production floor to earn some extra money while in high school, once she graduated from college, she began looking for a job in industrial sales rather than go to work for her dad. “I knew how to run a computer system and was hired for that position and shortly thereafter transitioned to sales.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 21, 2014
    [Sales] Top 8 Reasons You Need to Include Call Analytics in Your Reporting
    Without knowing what drives calls, you can’t attribute sales opportunities and revenue from those calls back to their source. With all of the different marketing technologies available today, it is now possible to capture each and every interaction your company has with each contact associated to a sales opportunity. Call Tracking
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 21, 2014
    [Sales] 4 Reasons why you should be treating your emails like a blog
    You’d never publish thin sales-driven content on your blog. Even if your organization excels at lead nurturing and sales, it’s unlikely that more than 1% of your blog readers will ever become customers. Many click-throughs from your emails won’t result in sales. 'Email marketing may have the highest ROI of any form of marketing.
  • ENGAGE  |  FRIDAY, NOVEMBER 21, 2014
    [Sales] Content Marketer: Meet the Speechwriter
    If you want to sit at the ‘big boys’ table,” Foust advised his speechwriting colleagues, “you’ve got to show how what you’re doing feeds into the sales channel.”. This high-level form of content marketing “will not pull people all the way through the sales funnel,” Foust acknowledged. Don’t feel bad. Two or three tentative hands.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 21, 2014
    [Sales] Interesting Infographics: The Road to Success through Paid Social Amplification
    more traffic, more inquiries, leads and sales. 'We have had some great discussions about social media’s role in B2B demand generation but at least I have usually focused on ways to organically grow our social media presence. According to an Infographic from  Gryffin Media , there are many reasons to use paid social ads. Reddit Ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 21, 2014
    [Sales] Digital marketing shifts coming out of AdTech 2014
    Understanding the sequence of events that their customers follow throughout the sales process and which questions apply to each stage is crucial to a strategic content plan. Many thanks to Jonathan, Claude Ricks and Krista LaRiviere of gShift  for gathering these insights from the floor of AdTech for our community! Content confusion.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Sales] 29 Charts & Stats on What Matters Most to Marketers Right Now
    Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. 16) Both sales and marketing professionals value inbound channels for lead generation. 'The best marketers I know are curious.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] 4 Attributes of Your Next Content Marketing Superstar
    Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations. 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. They also know: ?on
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] Moneyball for Sales & Marketing
    Moneyball for Sales. Marketing is the Same Sport Getting On Base It’s a rare enterprise sale that closes with a single. advancing through a known, established sales. What can sales and marketing teams learn from this? Let’s see what Moneyball for sales and marketing. The same is true in sales. sport. Since.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] Improving ROI with Marketing Optimization
    customer contacts] to drive sales,” said Raj. and which offer to present to which customer and channel • Business objectives to be achieved, such as maximizing sales, profit or response; or minimizing cost, returns or non-responding customers • Constraints that limit how you can pursue your objectives, such as channel. Market. devices.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] Start engaging from the first click in the Customer Journey
    The earlier in the customer journey we engage, the better chance we have to create competitive advantage, make a sale and build brand loyalty/advocacy. Advertising/Trade Shows/Direct Mail, Customer Call Centers, Retail Outlets still play significant roles, even as marketing and sales evolve toward. All Rights Reserved. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    From marketing to sales to training to investor relations, business presentations structure and organize. engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. Every time an executive keynotes a conference, a techie gives a chalk talk, a product manager briefs a sales.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] Closing the Loop on Social Leads
    step of the funnel and helping you close more sales. down the sales funnel towards being a lead ready to covert. was interesting and relevant to your audience and resulted in them moving further down the sales funnel. Indeed, building and. So, as social. how to use it, but how to derive value from it. business. Tips & Tactics.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] Advanced Keyword Research Strategies
    This means that newer or smaller businesses without the capitol to pay for a higher listing or dominate the anchor text of any particular word will likely never be associated with it highly enough to be seen in sufficient manner to affect sales. The solution for these companies is to develop a deep keyword and key phrase research strategy.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] Got CRM, Why You Need Marketing Automation, Too
    Marketing Automation is the Marketing Counterpart to your CRM Sales System
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] The CMO Toolkit
    Explores the issues that you find most important, like how marketing automation can be used to increase ROI, drive sales, and accelerate the funnel
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] How Twitter Can Solve Challenges for Marketing, Support, and Sales
    A brief eBook on using your Twitter time effectively
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • SALES INTELLIGENCE VIEW  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] Everyday Data
    CRM Intelligence customer intelligence Data Marketing Intelligence Sales Data Sales Intelligence b2b sales analytics Business Data enterprise selling tools sales analytics sales big data sales insights Selling Tools 'Note: Today’s guest post is another in a series provide […].
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] Google’s New Mobile-Friendly Label and the Impact of Mobile on Search
    Any marketing strategy that focuses on generating leads and converting mobile traffic into online or offline sales needs a mobile-optimization strategy focused on generating calls. 'Google’s algorithm has been penalizing websites with a poor mobile experience since an update in June 2013. blog Google
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] Let the market view in
    Whatever the root cause, the consequences of making decisions without true market based facts can be quite dramatic, leading to unrealized sales, campaigns that fall flat and products that fail to excite those they are intended for. 'There have always been marketers who rely on subjective data and unsubstantiated hypotheses. Like this post?
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] 9 Must-Attend Retail Trade Shows for 2015
    Everything to expand your customer base, increase your sales and improve your profits is waiting for you right here.” 'Whether you’re a one man-or-woman run business just starting out, or a 20-year-old company of 50+ employees, one should never underestimate the power of attending a trade show. Share with us in the comments.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] 7 Questions to Ask Before Creating a Video Campaign
    Be specific with your KPIs – if you want higher sales, by how much? Consider including video in your press releases, newsletters, and sales assets you send. 'Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone!
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] Five Recipes for Marketing and Sales Disasters
    That’s why below, I’ve outlined five recipes for marketing and sales disasters, in particular, which can be avoided as long as they’re taken under advisement. For more on canning soured sales reps, read the full report: Would You Fire a High-Performing Sales Jerk? 'Who doesn’t love Thanksgiving? versus only 44% of All Others.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] A Beginner's Guide to Retargeting Campaigns
    Someone visits our site for the first time, then fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website. Maybe a week later they decide to get in touch with Sales, and it takes several more weeks of meetings and discussions to come to a decision to buy. Awareness.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] How to Get Your Sales Team to Consistently Overachieve
    Sales Management 'Feeling slammed? Let me guess. You’re under intense pressure to meet your monthly numbers. It’s impossible to keep up with all the reports. You’ve got an open territory, your new hire is struggling and all this new technology is overwhelming. Your customers are changing too.
  • ANNUITAS  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] Why Don’t We Market To Our Customers?
    Fundamentally, the same principles of Demand Generation apply in any sales instance –you need to Engage, Nurture and Convert your buyer.  The analysis of data to inform decisions and provide insights into marketing and sales is still a huge gap in many organizations. '* This post first ran in July 2014. Lack of Data Governance.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
    This is part of an ongoing series of conversations about the intersection of sales and marketing , well as social selling. As you build relationships with your targeted prospects in the group, you can coordinate with the sales team to reach out to them. Remember Marketing Led, Sales Fed. You are generating leads for sales.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Sales] Lead Scoring Strategies for Agencies: Best Practices
    During our conversation, Sam outlined several of them: Agencies have experience in navigating marketing and sales alignment issues. Leads that have been scored and/or nurtured are leads that the sales team really wants to reach out to, using an agreed-upon follow-up that makes marketing happy, too. They also have a great logo.)
  • VIDYARD  |  WEDNESDAY, NOVEMBER 19, 2014
    [Sales] 7 Critical Components of Believable Testimonial Videos
    And blasé certainly doesn’t drive sales. 'What you do is pretty awesome. Where you work is sweet and the product or service you sell is stellar. We don’t doubt it. But your prospects might. That’s why testimonials are key: hearing this from someone outside of your office is even more persuasive. Set Expectations. Skip the Script.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Sales] 5 Tips for Crafting Provocative E-Mails That Work!
    So how do you craft provocative “challenger” sales emails that will help you better connect, and importantly, get your prospects to take positive action? Here’s our top five tips for getting your emails just right: #1 - You had me at hello I received three sales emails today that had all too common openers. Delete. Delete. Delete.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Sales] 10 Commandments of Social Media For B2B
    Social Media is a necessary tool to have in your toolbox but will not be the only source of traffic to your site or sales leads. 'As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. Social Medi
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Sales] Creating Sales Funnel Content for Manufacturing Marketing
    'The sales funnel varies for each industry. For B2B industries such as manufacturing, the sales funnel can be a longer process than the B2C sales funnel. Plus, in the traditional B2B sales funnel, contact with a salesman was necessary at an early stage. The 3 sales funnel stages are: Attract. Engage. Capture.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 19, 2014
    [Sales] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
    'Sales Prospecting Perspectives is pleased to bring you a guest blog from Dave Landry, professional business writer and personal finance advisor. Knowing the right questions to ask during B2B inside sales calls and internal calls can also help unify the team. Tips for Executives to Align Sales and Marketing Teams.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Sales] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    Even if customers aren’t physically in your store, an email can still trigger a sale. Whether they’re waiting in the grocery store checkout line or browsing through email while eating lunch, a well-timed email could boost your holiday sales. 'Brace yourself. The holiday shopping rush is upon us. Yes, 68 percent.
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Sales] 4 Things E-Commerce Marketers Need to Keep in Mind About Cyber Monday
    Cyber Monday has become an extremely popular digital alternative for shoppers who are ready to begin their holiday shopping but don’t want to wait in line all night, with online sales growing by 20.6% In fact, mobile sales exceeded 17% of total online sales, a huge increase of 55.4% over 2012 in 2013. million (Adobe).
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Sales] Manufacturers: Contractors are expecting more from you. Are you delivering?
    You can’t depend on your sales rep going to see them personally to introduce a new product. Contractors, no matter what kind, are looking for good information, not a sales pitch, but information that can help them do their jobs. 'Progressive contractors, I believe, are changing the way they are interacting with their manufacturers.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Sales] 22 Must Know SEO Writing Tips for Higher Rankings
    Need to generate more leads and sales for your business? 'Image source. SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? The answer is yes. Despite all the speculation in the industry,  SEO is not dead , and it can still help you rank in SERPs when creating content. Plan ahead.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Sales] New Interactive Marketing Tool Platform to Better Articulate and Quantify Value to Prospects
    In a recent survey, 71% of B2B organizations report an inability to connect their solutions with the business issues of their buyers as the number one challenge to achieving growth," says Jim Ninivaggi, Sales Enablement Practice Director with SiriusDecisions. Learn more about the latest ValueStory Cloud at: [link].
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Sales] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    It is no wonder that sales reps being engaged later in the decision making process, with 67% of buyers having a clear picture of the solution they want befor e sales reps are engaged (SiriusDecisions). But nowadays, you have to go even further than mining publicly available about your prospects. So what are these insights?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 18, 2014
    [Sales] The Modern Customer Interaction
    CRM Intelligence Customer Success Relationship Management Sales 2.0 B2B b2b sales customer 2.0 'Note: Today’s guest post is the first in a three-part s […]. customer strategy customer success Enterprise 2.0 socialprise
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Sales] How an A/B Test of Landing Page Form Copy Improved Lead Quality
    At HubSpot, we''ve had a long lead generation form on our website for a while, but it wasn''t quite getting us the best results we needed to effciently rotate the right leads to Sales. Your biggest Marketing and Sales challenge. So this didn''t just help us get cleaner data at scale -- it helped make our sales process more lovable.
  • ANNUITAS  |  TUESDAY, NOVEMBER 18, 2014
    [Sales] 3 Key Elements to an Effective Demand Generation Strategy Kick-Off
    Sales should be at the top of that list. 'The time has finally come. You’ve convinced your key stakeholders your company needs a Demand Generation Transformation. It’s time to kick it off. Now the fun part begins, but if you don’t have the right line-up, it could delay or derail all your hard work up to this point.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 18, 2014
    [Sales] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
    The biggest draw of social media was a recognition that we are moving more and more towards a need for sales and marketing to be conducted one-on-one, person to person. 'About a year ago, we sparked a heated discussion over email marketing vs. social media. It remains one of the top posts on my blog. What’s even better? It’s free!
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 18, 2014
    [Sales] Database Marketing, Going Back to Basics for the New Year, Part 2
    We’ve all got these people we picked up at trade shows or random list buys or someone sales person added with no real detail on why. 'Continuing on from Friday , here are some ideas we’ve brainstormed for activating the less attractive contacts in your marketing lists. Contacts mapped to personas in businesses NOT in target market sweet spot.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Sales] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. As the coordinator for Sales Prospecting Perspectives, a B2B blog that also strives for industry visibility, I thought I’d share a few pieces of advice I’ve learned after a year of doing this.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 18, 2014
    [Sales] Is Listening a Lost Art?
    In the business world, listening spurs conversations which leads to resolutions and probably more sales. 'Did you know that we spend 25 percent of our waking hours listening? Are we making the most out of it, and what’s more important, what are we missing? We all fall prey to interrupting someone to make a point. Clarify what you heard.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 18, 2014
    [Sales] 5 Terrific Tips for Stellar Holiday Service on Social Media
    Most small businesses and non-profits have caught on to this trend and share gift guides, mention upcoming sales or specials services, and/or provide year-end donation suggestions. 'Social media has been a game changer for the holiday shopping season. When it comes to gift ideas, Crowdtap statistics show 64.8% You do so with tact.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Sales] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    And yet, personalized content can greatly accelerate the sales cycle. Beyond improving UI, your website visitor data can also drive marketing and sales alignment, a top priority for many companies in 2015. At  6Sense , Kahlow makes 6Sense customers’ needs a priority, applying her proven aptitude for relationship building and sales.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Sales] Perfecting the Art & Science of Engagement Marketing at Panasonic
    The most important metric for us is ‘Campaign Contribution’ – how much of the sales pipeline over a defined period has been triggered from some sort of a marketing campaign. Some teams reported into sales, some reported to other geographies, and there was no common structure or system in place. A: How do you measure your success?
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Sales] Use Content Marketing to Tell Your Story, Not Sell Your Story
    We’ve seen this number before, but it’s significant and we want to reinforce it again: 60% of buying decisions are made by customers before they even contact a sales rep. Answers, Quora, and simply listen to our sales and customer service teams. After all, according to Crestodina, “Traffic x Conversions = Success” in content marketing.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 18, 2014
    [Sales] Here’s Why Dumping Ron and iOptimize Marketing was the right idea
    We built a website and went to work making sales calls and trying to crank up the business, But soon I felt this first company was doomed and I told my partner that I wanted to end it. He had me sign an agreement turning all assets of iOptimize Marketing to him,  I signed it and it was his, Was I right to pull the plug?
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Sales] Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
    Go beyond just the system that’s in front of you, beyond the features and benefits, and look at what’s going to happen after the sale. 'Editor’s Note: David Raab has thirty years’ experience as a marketer, consultant, speaker, and analyst. You can keep up with David at his blog, Customer Experience Matrix. Determine your business goals.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Sales] 8 Ways to Get More Value from Your Next Trade Show
    Events Lead Generation event lead generation sales trade show 'Trade shows can be valuable investments that get your brand in front of hundreds – and sometimes thousands – of prospects. However, without the right strategy, these events can be a waste of time, money, energy and patience. When preparing for the event, determine the goals first.
  • VIDYARD  |  MONDAY, NOVEMBER 17, 2014
    [Sales] Move Prospects Through the Buying Process with Video
    The infographic below emphasizes the value of different formats of video content along the buying process and the information that typically leads prospects towards a sale. The question is how can you use less conventional types of video content to capture attention while still getting your message across ? Diversifying your Video Output.
  • EMAGAZINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Sales] Why Should Marketers Change To Google Tag Manager?
    Think of the lost opportunities for lead generation and/or possible sales that you could be losing. 'Google Tag Manager Is A Tag Management System That  Was Developed With The Marketing Person In Mind. With Google Tag Manager, marketers will be able to add, edit or remove marketing and measurement tags without the intervention of webmasters.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Sales] How to Achieve the Right Blend of Art and Science for Marketing
    She’s an experience practitioner with an extensive marketing and sales career in the financial services and technology industries. But like weighing down only one side of a boat, are we now in danger of capsizing the marketing vessel which still requires creativity in order to achieve balanced market leadership? The Science Side of Marketing.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 17, 2014
    [Sales] Put a Little Personality into Selling
    The concept of selling based on your buyer’s personality style has been around for a while, but I’m often surprised at how many sales professionals aren’t familiar with it. During your sales process you will need to emphasize research. Sales Training 'Put a Little Personality into Selling.
  • VIEWPOINT  |  MONDAY, NOVEMBER 17, 2014
    [Sales] 8 Ways to Motivate Salespeople to Follow Up Inquiries
    'Corporate growth, good and bad, can be traced to sales lead follow-up i. Marketers keep thinking it is common sense for sales representatives to follow up all inquiries given to them. When you think about it, some marketers feel that giving some salespeople sales leads is like throwing money in the trash. Cold calling?
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 17, 2014
    [Sales] Your December Holiday Marketing Checklist
    Nearly one-fifth of the industry’s annual sales last year came directly from the months of November and December, according to the NRF. 'December is right around the corner – is your marketing plan intact? Week 1: Nov. 30 – Dec. Hint: make it as easy as possible! Week 2: December 7 – 13. Week 3: December 14 – 20.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Sales] Tips to Manage the Marketer's Personalisation Dilemma
    Use mass customisation if your audience is broad, if you’re selling products and services with mass appeal, or if your profit-per-sale is low. 'Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? But there are differences in degree.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 17, 2014
    [Sales] What I Really Want to Know About My Sales Reps' Qualified Leads
    'If you follow the Sales Prospecting Perspectives blog, you are aware that the subject BANT has been extensively covered , and the acronym has been deemed “dead.”. The sales term “BANT qualified lead” has become the bane of my existence since becoming an inside sales manager at AG Salesworks, a client-based organization.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Sales] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. Do you want your content to attract more traffic, convert visitors to leads, or nurture those leads toward a sale? Sales/support FAQs. These three questions will have the greatest impact. What is the content’s focus?
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 17, 2014
    [Sales] Eight Rules for Lead Generation Events
    The embarrassed sales exec, who had flown in hours earlier with her crack team was busy blaming marketing for the invitation snafu while the guests were trying to find a spot to put the enormous orange nylon bags containing one pen and one notebook so they could eat. Rule 1: Use an experienced event manager. Rule 2: Go look at your venue.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Sales] How to Structure a Marketing Team of Any Size
    Close: Your sales enablement marketers helping the sales team close opportunities. In fact, the best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. That''s how you build a successful sales and marketing machine. Looking forward to chatting with you.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Sales] Lead Nurturing: You can’t automate trust
    If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. People are weary of pitches, hype, pushy sales people and irrelevant marketing messages. So what do they do with most of our sales and marketing messages? It was fast.
  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Sales] 7 Ways to Spot Epic Copywriters for Your Site
    But when you’ve invested heavily in your website and need compelling copy that effectively generates sales, leads, and conversions, what you need is an epic copywriter. freelance copywriter relies on his online reputation to land sales and clients. 'Need some web content for a landing page? No problem, hire a copywriter. Image source.
  • HUBSPOT  |  SATURDAY, NOVEMBER 15, 2014
    [Sales] How to Train Your Brain to Learn Faster
    'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Much of sales today hinges on deep understanding of prospects’ industries and problems, and positioning your product or service around personal expertise and insight can do a lot to differentiate you to buyers.
  • FATHOM  |  FRIDAY, NOVEMBER 14, 2014
    [Sales] Consumer Brand Manufacturer Spotlight: Jimmy Choo
    In its public filing about the IPO, the luxury shoe manufacturer stated plans to invest heavily in the Web , in conjunction with its recent annual online sales growth. 'Jimmy Choo Limited, a company known for designer stilettos and luxury accessories, is going public and expanding e-commerce investment.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 14, 2014
    [Sales] Interesting Infographics: What Makes You Leave a Website?
    Did you know that it is estimated that 50% of sales are lost because potential customers can’t find what they are looking for on your website? 'When someone comes to your home page or a landing page on your website, you literally have only seconds to convince that person to stay and interact with your site. Bad Navigation. Too Many Ads.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 14, 2014
    [Sales] Database Marketing, Going Back to Basics for the New Year
    B2B Lead Generation B2B Marketing Ideas Database Marketing Email Marketing Lead Nurturing Marketing Tips Sales and Marketing Tips target market marketing targeted marketing Now we have to figure out how to best tag this list so we can do some analysis on what we’re working with. Everyone on our list is getting a message in the New Year.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 14, 2014
    [Sales] 3 Things Inside Sales Reps Can Learn from Olivia Pope of 'Scandal'
    'Sales Prospecting Perspectives is pleased to bring you a post from Michaela Cheevers , Business Development Representative at AG Salesworks. Here are some sales prospecting methods I''ve learned from Olivia Pope that have helped me when B2B prospecting. Sales Tools Sales Prospecting Lead Qualification B2B Inside Sales
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 14, 2014
    [Sales] Spinning stories for superior sales
    The post Spinning stories for superior sales appeared first on Biznology. 'Have you ever tried explaining astronomy and global weather patterns to an eight-year-old boy? It’s painful just to think about trying to get him to sit still for 5 minutes. This may explain why cultures create myths to explain their worlds. Everything, actually.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 14, 2014
    [Sales] 3 Easy, Last-Minute Black Friday Ideas You Can Use
    Pick five of your products and create the equivalent of a digital sales flyer, showcasing each of the products and its price. It’s an easy, last-minute idea to implement if you’re planning Black Friday sales. 'The holidays are a busy time for every small business. Email a hot deal Black Friday shoppers are bargain hunters.
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 14, 2014
    [Sales] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
    'How many times have you been in a meeting when a sales person has a brilliant idea for a new sales tool; only that tool was exactly what you published 3 months ago and he simply ignored it? What about the time that arrogant sales person walked up to your desk and asked you to make him copies of his proposal? August, 2014.
  • REVENUE JOURNAL  |  FRIDAY, NOVEMBER 14, 2014
    [Sales] How to avoid the most common business failure
    Sometimes reluctance can be based on a long-held belief, such as assuming that making sales is just a matter of persistence. 'My husband came into my office recently for one of our always-enjoyable discussions, settled into his business philosopher’s chair, and asked me, “What’s the most common cause of business failure?” Rigid, in fact.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [Sales] Top Ten Guests on Marketing Made Simple TV
    Jeff Shore, author of Be Bold and Win the Sale. Jeff Shore’s highly sought-after sales training seminars and keynote addresses inspire audiences across the globe to change their mindset and change their world. 'Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. https://www. Daniel H.
  • THE POINT  |  FRIDAY, NOVEMBER 14, 2014
    [Sales] Report: Trade Shows Generate Highest Quantity & Quality of Leads
    Sure, demos attract more qualified leads, because prospects who want to view the product are inevitably further along in the sales process. 'Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Far from it.
  • VIDYARD  |  THURSDAY, NOVEMBER 13, 2014
    [Sales] How to Use Data to Make Your Video Marketing More Strategic
    Its potential is falling flat, and you’re missing out on leads, customers, and flat out sales. '86% of marketers are using some form of measurement of video marketing effectiveness, according to a recent video marketing research report. The magic lies in what you do with that data once you’ve collected it. Huzzah! And much, much more!
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Sales] Is Content Marketing Still Worth It?
    'A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. ” The problem is that sales isn’t always excited about content marketing. Content marketing  is  getting harder.
  • AVITAGE  |  THURSDAY, NOVEMBER 13, 2014
    [Sales] Business Trends Indicate Need for Enterprise Content Strategy and Operations Management
    This must support ALL customer facing, content dependent groups, including sales, sales training, customer service, HR (talent acquisition), and the sales channel. To meet new requirements, challenges and business imperatives, enterprises must embrace a new content (digital) mindset.
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Sales] Infographic: How Smartphones Have Transformed Retail
    Check out the infographic below, and if you want more stats, be sure to download the accompanying info-packed webinar, Smartphones & Omnichannel Retail: 7 Tips to Optimize Sales in a Mobile World. 'There’s no denying it: we’re living in a mobile era. But how have smartphones changed the way we shop? Call Routing Call Tracking
  • SALES INTELLIGENCE VIEW  |  THURSDAY, NOVEMBER 13, 2014
    [Sales] The Fat Pipeline
    Data Funnel Sales 2.0 Sales Intelligence Sales Management sale efficiency sales automation Sales Cycles Sales Data Sales Pipeline sales productivity 'Note: Today’s guest post is another in a series provide […].
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [Sales] 20 Tools We are Thankful for as B2B Online Marketers
    YesWare is a sales toolkit that tracks emails and presentations, allows users to create templates, log calls into CRM, and more, right from their email inbox. ” So, here I am, offering anybody who’s interested an inside look at 20 online tools that we are thankful for here at KoMarketing. Enjoy! Evernote. What Is It?:  What Is It?: 
  • ANNUITAS  |  THURSDAY, NOVEMBER 13, 2014
    [Sales] A Call for Marketing Enablement
    Imagine if these were responses from a sales organization survey? Consider that according to CEB, that 57% of the buyer’s journey is complete before they ever speak to a sales representative. 'ANNUITAS recently published a B2B Enterprise Demand Generation Survey. Only 2.8% said effective. rated themselves as unskilled.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 13, 2014
    [Sales] 2014 Holiday Sales and Trends – Will This Year Be Merry & Bright?
    'Every year, projected holiday sales and trends give businesses important insight into what they may expect, prepare for, focus on, or improve for a successful holiday season. increase in holiday sales, while others, such as PricewaterhouseCoopers (PwC) forecast the average holiday spending per household to drop to $684 from $735 last year.
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Sales] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    For example, a recommended best practice would be to integrate point-of-sale (POS) data captured in-store with data captured through the web or mobile applications. 'Recently, a Harvard Business Review article suggested that the downfall of Tesco, a UK based grocery giant, was in part due to an overreliance on data-driven marketing practices.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 13, 2014
    [Sales] 9 Steps to Highly Productive B2B Lead Generation
    That’s because sales and marketing have different definitions of what qualified means. What Information Should You Pass to Sales? quick handoff of leads from marketing to sales that includes the contact information is not enough. Nurture Until Sales-Ready. Give Sales People Leads They’re Excited to Follow Up On.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, NOVEMBER 13, 2014
    [Sales] How to Conduct a Premortem to Win More Sales
    That might be one of the smartest things you could do to win more sales. 'Have you ever tried to figure out what might go wrong before a meeting? Rather than waiting till the end to find out that you lost – and why – you can think about it way ahead of time when you can still make a difference. Success Strategies
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 13, 2014
    [Sales] The Biggest Mistakes Marketers Make Buying Technology: David Raab and Atri Chatterjee Discuss
    So they make a decision based on the interface, or who has a good sales person, or tells a good story, or whatever. So they make a decision based on the interface, or who has a good sales person, or tells a good story, or whatever. You can keep up with David at his blog, Customer Experience Matrix. To me, that’s bad requirements.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 13, 2014
    [Sales] Understanding Cookies Part 2: A Guide for Marketers
    Download   this toolkit   to find out how to generate sales leads through your website, read online body language, and track key performance indicators. 'Digital marketers are also online consumers, and most of us understand how cookies work. Or at least, we know that they work , without worrying too much about the how.) Here’s ours.).
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Sales] 13 Beautiful New Ebook Templates [Free Download]
    But landing pages don''t convert visitors to leads all by themselves -- without attractive and compelling offers behind them, they won''t generate the tonnes of leads for your sales team that you want them to. 'Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten?
<< 1 2 3 ... 198 199 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...