• TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 4, 2016
    [Sales] How to Use Content to Reach Contractors
    Here are some highlights from John’s post: Turn your post into a series of videos  that the sales folks can send out on an individual basis. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. We all want to get our message in front of contractors. In order to get more out of your content, you need to tie it to your strategy. Testimonials.
  • ACT-ON  |  WEDNESDAY, MAY 4, 2016
    [Sales] CMO Interview: An Inside Look at Marketing Trends
    From demand generation to sales, from email to product marketing, he’s managed many functions of marketing and business operations. Some of that may sit with marketing, some of it may sit with customer support, some of it may sit with the sales team, some of it may even sit with HR. how do you feed sales?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 4, 2016
    [Sales] Content Marketing Metrics That Count
    It works across the board, from building brand awareness and enhancing audience engagement to lead generation and sales. Content marketing works! The only snag is; you have to know how to use it and what to measure. For content marketing to be successful, you need to have a content marketing strategy. From audience research and […].
  • MI6 MARKETING AGENCY  |  WEDNESDAY, MAY 4, 2016
    [Sales] Head Scratcher and Belly Buster Post: May 2016
    They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. UPDATED: May 4/16. Look for [NEW]. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. NEW] Hacking and IoT: Samsung.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sales] Quantifying the Value of Social Media Engagement in B2B Marketing
    on marketing investment • Current lead-to-sales ratio. nuances of a B2B Sales Cycle? Complex Sale ˆ Information is Power ˆ Complex Offerings ˆ Personal Relationships ˆ Less Visibility on Pricing ˆ Fewer Buyers ˆ Multiple Decision Makers ˆ Third-Party Influencers Nuances of a B2B sales. In a B2B sales cycle, information.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sales] Moneyball for Sales & Marketing
    Moneyball for Sales. Marketing is the Same Sport Getting On Base It’s a rare enterprise sale that closes with a single. advancing through a known, established sales. What can sales and marketing teams learn from this? Let’s see what Moneyball for sales and marketing. The same is true in sales. sport. Since.
  • ACT-ON B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sales] Rethink Marketing
    delivers to sales this month. value it the same way they do a sales number. sales and marketing departments. Sales teams. feel that sales doesn’t follow up on the leads they. delivering quality leads to sales and generating revenue. winter of a long sales cycle. Even if your sales process.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sales] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    with sales lead demand / revenue over brand. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. enough to increase sales leads: 1. corporations $100 million in sales and beyond— know their business. affect new sales lead demand, marketing. Legendary Ad Executive David. wealthy?
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sales] Top 10 Reasons to Use Video in Your Sales & Marketing Efforts
    Register for this LIVE Webinar, Tuesday, November 10, 2015 at 2pm ET / 11am PT to learn effective ways to ramp up your sales and marketing programs with video to engage your prospects and customers
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Sales] How to Build a Content Library for the B2B Buying Process
    Today, most executive purchase decisions are made online--before the prospect even interacts with a Sales rep
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sales] Signed, Sealed, Delivered: Integrating Electronic Signatures into the B2B Sales Cycle
    Learn why integrating electronic signatures into the B2B sales cycle will save you both time and money
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Sales] Secrets to Successful B2B Sales and Marketing Metrics
    This collection of short essays and best practices span across the entire sales and marketing pipeline, offering measurable perspectives on attaining better metrics
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Sales] Demand Generation: Building a predictable marketing pipeline for sales success
    Here’s the question that keeps most Demand Gen professionals up at night: how can I transform marketing from a cost center to a revenue driver? Read this ebook from idio to learn the answer
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sales] Closing the Deal: The State of Sales Enablement
    New insight into sales managers' attitudes and beliefs about their company's sales enablement strategy
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Sales] Sales and Marketing Alignment in Lead Management
    Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions.
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Sales] Got CRM, Why You Need Marketing Automation, Too
    Marketing Automation is the Marketing Counterpart to your CRM Sales System
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Sales] The CMO Toolkit
    Explores the issues that you find most important, like how marketing automation can be used to increase ROI, drive sales, and accelerate the funnel
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sales] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sales] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Sales] How Twitter Can Solve Challenges for Marketing, Support, and Sales
    A brief eBook on using your Twitter time effectively
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sales] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sales] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Sales] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Sales] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sales] Improving ROI with Marketing Optimization
    customer contacts] to drive sales,” said Raj. “As marketers, we tend to focus on the. industry leaders, customers, alliances, sales, marketing and product teams to establish. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. About the Presenter. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sales] Start engaging from the first click in the Customer Journey
    The earlier in the customer journey we engage, the better chance we have to create competitive advantage, make a sale and build brand loyalty/advocacy. Advertising/Trade Shows/Direct Mail, Customer Call Centers, Retail Outlets still play significant roles, even as marketing and sales evolve toward. All Rights Reserved. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sales] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    From marketing to sales to training to investor relations, business presentations structure and organize. engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. Every time an executive keynotes a conference, a techie gives a chalk talk, a product manager briefs a sales.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sales] Closing the Loop on Social Leads
    step of the funnel and helping you close more sales. down the sales funnel towards being a lead ready to covert. was interesting and relevant to your audience and resulted in them moving further down the sales funnel. Indeed, building and. So, as social. how to use it, but how to derive value from it. business. Tips & Tactics.
  • 3D2B  |  TUESDAY, MAY 3, 2016
    [Sales] The Essential Role of Telemarketing in Account Based Marketing
    “ More than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.” — Sirius Decisions, 2015 State of Account Based Marketing. Account based marketing recognizes that large organizations have tremendous sales potential, and each should be treated as its own market.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Sales] Does Your Content Need a Permanent Home?
    You’ll want to guide viewers to to an e-book or case studies that demonstrate your product’s effectiveness, which will then lead readers to a sales person. If you’re pursuing ad sales, you’ll need a home where you can measure, control, and promote your work. Are you B2B or B2C? Is your content made for mobile?
  • BULLDOG SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Sales] Competitive Edge
    Client Relationships , Marketing Agency , Marketing Campaigns , Marketing Planning , Sales and Marketing OperationsI spend a fair amount of time on the road. have priority status with two airlines (United and Southwest) and three hotel chains (Hilton, Marriott and Starwood). In fact, I’m on a plane right now heading home from New York. .
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 3, 2016
    [Sales] Prospects Are Like Snowflakes: Learn the Differences and Sell Accordingly [Guest Post]
    Note: Today’s post is from Nipul Chokshi, who works in product marketing and sales enablement at Lattice Engines. Lattice Engines offers a complete set of marketing and sales applications that predict who will buy, what they are likely to buy, and when. They’re also a happy InsideView API customer!
  • ANNUITAS  |  TUESDAY, MAY 3, 2016
    [Sales] Customer Experience, Transformation and Personalization at #MME16
    Customer Experience: Troy Carter of Atom Factory made a valid point during his “Community, Connection, Consumption – Create Great Experience to Build Brand, Sales and Superstardom” keynote. The keynote content highlighted lessons learned in those areas and how to reframe your thinking as it relates to marketing, to business and to life.
  • KEO MARKETING  |  TUESDAY, MAY 3, 2016
    [Sales] Is Your Email Marketing Compliant with Global Regulations?
    Are you ready to maximize the return on investment in your email marketing?  As a leading B2B marketing agency , KEO Marketing provides email marketing services to help you effectively reach your marketing and sales goals. One of the most effective means of outbound marketing is often email marketing. Do not use deceptive subject lines.
  • LATTICE  |  TUESDAY, MAY 3, 2016
    [Sales] Now Available On the AppExchange!
    Regardless of whether you call it “Account-Based Marketing” or “Account-Based Sales Development” or “Account-Based Everything” this much is true: sales and marketing need to be tightly aligned around what accounts to target, what to say to the buyers within those accounts and the best way to engage those buyers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Sales] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    But, unfortunately, and as the MarTech Conference made many realize, the B2B marketer’s job is not done when those leads are passed to along to sales. One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. Final Thoughts.
  • THE POINT  |  TUESDAY, MAY 3, 2016
    [Sales] Salesforce “State of Marketing” Report: Better Happy Than Good
    No surprise here – the leading sales and marketing technology company says that investing in sales and marketing technology is a good thing. Salesforce has released their “ 2016 State of Marketing Report ”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide.
  • HALEY MARKETING  |  TUESDAY, MAY 3, 2016
    [Sales] Haley Marketing Launches New Website
    Intuitive, engaging and incredibly robust, Haley Marketing designed this site to be the industry’s best resource for ideas on staffing sales, marketing and recruiting. Get inspired with our extensive portfolio of websites, blogs, email and direct marketing campaigns, sales collateral and other creative projects. For Immediate Release.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 3, 2016
    [Sales] Sales Management Shouldn’t be a Horse Race
    Sales Management Shouldn’t be a Horse Race. During the past 18 years of consulting with hundreds of firms and certainly talking to thousands of people I have witnessed the same ignorance and casual attitudes in managing sales teams. It happens in so many aspects of the job of sales leadership. What do I mean?
  • 6SENSE  |  TUESDAY, MAY 3, 2016
    [Sales] 3 Steps to Get Ready for Marketo’s Marketing Nation Summit
    One such opportunity is a Roadmap Session with our founder and CEO, Amanda Kahlow, where she’ll outline our vision of the predictive intelligence landscape and how you should expect B2B marketing and sales to be affected by new technologies in the next 6-12 months. Getting ready for Vegas. Think about who you need to meet. Stay hydrated.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 3, 2016
    [Sales] E-Commerce: Why is the Independent Distributor Missing a Great Opportunity?
    The big boys like Grainger (40% of their sales are from the internet) and MSC Industrial (over 50% of their sales come from online)  are certainly taking advantage. trillion and comprise 12% of all B-to-B sales by 2020. I’ve said in the past that for smaller industrial distributors to survive, they need to use the internet.
  • KAPOST  |  TUESDAY, MAY 3, 2016
    [Sales] The Lead Gen Mistakes Marketers Are Making
    When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes. Once leads are collected, it’s marketing’s responsibility to engage and nurture those leads until they are qualified and ready to talk with sales. Getting Real About Lead Generation .
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Sales] The Amazing Power Of Multi-touch Lead Engagement
    Accelerate the velocity of the sales cycle. After you’ve earned that initial space in a lead’s mind, all you need is a few more pushes to the tipping point: a sale. typical customer will have accessed as many as 23 touch points before he is even ready to talk to your sales rep. The boss was carrying a small plant under his arm.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Sales] Contently Case Story: How AARP Media Sales Taps a Trillion-Dollar Market
    Enter AARP Media Sales, which speaks directly to this market with high-quality multimedia content that evokes a sense of freedom and adventure. Under BrandAmp, companies work with AARP Media Sales to craft high-quality custom content to inform and tell their brand story to their target audience. trillion. history of storytelling.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 2, 2016
    [Sales] Culture Eats Strategy for Breakfast—But What Does It Eat for Lunch?
    Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. As the story goes, there’s a sign above the Ford War Room that says, “Culture eats strategy for breakfast.” Strategy might make for a nice nutritious breakfast, but how does culture get by the rest of the day? For culture to thrive, it needs to be fed.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Sales] How Content is Transforming the Enterprise
    It’s gone from a one-way, broadcast communication (“It’s our Memorial Day Sale!”) Everyone—marketing, sales, HR, PR, etc.—is In case you haven’t noticed, the Internet has fundamentally changed the way companies communicate with their customers. ”). It’s time for that to change.
  • BIZIBLE  |  MONDAY, MAY 2, 2016
    [Sales] How To Perform Actionable Win Rate Analysis With Marketing Attribution
    And on the Sales side, it gives insight into how the sales team can more efficiently make use of their resources as they try to close customers. It’s a measurement that helps with marketing and sales alignment, making win rate a particularly important measurement in account-based marketing. So how do you do it? Keywords? TOTAL.
  • FATHOM  |  MONDAY, MAY 2, 2016
    [Sales] Video is Killing the Written Content Star
    Everything from one-on-one video chatting to real-time video coverage of news events to video sales letters, all signs point to the takeover of video. According to Cisco , global consumer internet video traffic will be 80% of all consumer Internet traffic in 2019. As such, 2016 has been dubbed ‘The Year of Video’. million words”. YouTube.
  • HINGE MARKETING  |  MONDAY, MAY 2, 2016
    [Sales] Mergers and Acquisitions as Part of Your Growth Strategy
    Develop sales opportunities by marketing complementary products or services. 4 – Add a new business model. So what is the impact of all these mergers? More importantly, does an M&A make sense for your firm? Strategic M&A: Seeking a solution to a business problem. So what does a strategic merger look like? Open new territories.
  • LATTICE  |  MONDAY, MAY 2, 2016
    [Sales] Marketing Nerds Take Over MME16
    Executives from Oracle, Integrate, Demandbase, MediaMath, 6Sense, Mintigo and Lattice Engines participated, and discussed the key reasons why data-based ABM programs are driving higher conversion rates and increased alignment between marketing and sales. Like other conferences this year, a lot of the attention went to Account-Based Marketing.
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Sales] HCSS’s SnapApp Bracket Challenge Featured in Fortune Magazine
    12x shorter sales cycle. Exciting news! On April 30th Fortune Magazine published a feature article on Heavy Construction Systems Specialist ’s (HCSS) brilliant bracket marketing campaign that was created with SnapApp. Read “ Here Are the Best Construction Projects in America ” at Fortune Magazine! and Canada. Content loading
  • INFER  |  MONDAY, MAY 2, 2016
    [Sales] DIY Predictive Modeling – Pitfalls and Opportunities
    As these types of solutions become common in the market, more do-it-yourself (DIY) tools will emerge for industry-specific flavors of predictive analytics in data-rich sectors like financial services, healthcare or retail, as well as in certain functional areas like predictive sales or marketing. Originally published on Business 2 Community.
  • MODERN B2B MARKETING  |  MONDAY, MAY 2, 2016
    [Sales] 3 Things You Need to Know About SEO This Year
    85% of B2B marketers use content marketing to achieve their lead generation goals and 83% of consumer marketers use content to achieve their sales goals, according to Content Marketing Institute. With Author: Nate Dame SEO is in a constant state of change. Mobile is Always Growing. In fact, 73% of mobile searches trigger a follow-up action.
  • KAPOST  |  MONDAY, MAY 2, 2016
    [Sales] The Difference between Content Marketing and Marketing Content
    Marketing content hits every touch point, question, or challenge that a customer (or a potential one) might have at any stage in the sales cycle. Clearly define the buyer’s journey and sales stages as an organization, not per team (see the image below). Know Where to Start and How to Simplify Content Development. Align. Execute.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Sales] 11 Helpful Resources for Improving Your Business Skills
    Whereas Investopedia and Khan Academy cover more of the accounting, finance, and operations-related material, HubSpot Academy is a great place to go for marketing and sales skills. Inbound Sales Certification: A series of five classes that introduce you to the Inbound Sales Methodology. Opportunities are attached to people.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 2, 2016
    [Sales] How to Turn Mobile Content Readers Into Paying Customers
    By Kristen Graminga, CMO of BluePay Though creating content that gets read is a marketing achievement all its own, you may need to incorporate additional features into your mobile content strategy to drive sales. Here are a few simple ways to create mobile content that turns readers into paying customers. 1. Mobile
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Sales] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    Here your resources are spent on the early-middle-late stages of the customer lifecycle, making sure that the prospective customer is attended to and gets the answers they’re looking for, and making sure that sales has what they need for a smooth hand-off and a quality closing deal. Sales do come from press releases! Don’t believe us?
  • AVITAGE  |  SUNDAY, MAY 1, 2016
    [Sales] Create relevant content based on personality profiles
    One year later I moved into sales. I had a good intuitive sense for my buyers. This makes it a practical tool for sales people. find it helps my sales conversations. We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. It informs my communication.
  • OPENTOPIC  |  SATURDAY, APRIL 30, 2016
    [Sales] 10 Elements of a Successful Data-Driven Marketing Strategy
    Opentopic blog >> entrepreneur.com Join us for a free, live webinar covering social media strategies to increase sales. Tune in 5/17 at 9 a.m. Register Now » According to a Insights Report, which surveyed 162 U.S.-based Marketing ROI undefined
  • CONTENT STANDARD  |  SATURDAY, APRIL 30, 2016
    [Sales] How to Deal with Direct Traffic Source Data in Your Content Analytics
    All of these represent crucial gaps in how you measure your content strategy’s success and mark missed opportunities for your sales and marketing teams, respectively. Your ability to know your audience personally will set you apart from your competition. Has a link be sent around a private community? ” How Referral Traffic Works.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Sales] Your Employee is the Voice of your BRAND #Business #Marketing #Branding
    Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Our first video in support of our Amazon best-selling book, The Social Employee,  affectionately titled “Think of Your Brand as a Planet,” approaches a key maxim of our book: The social employee is the voice of the brand. FOR EWORD by David C.
  • HINGE MARKETING  |  FRIDAY, APRIL 29, 2016
    [Sales] What Buyers Want: The Buyer’s Selection Process
    SEE ALSO:   Closing the Sale: Why the Best Firm Doesn’t Always Win. Download our free book Inside the Buyer’s Brain to learn more about what sets sales winners apart from runners-up. Wouldn’t you have a considerable competitive advantage if you knew, upfront, which criteria prospective clients were using to evaluate you? We think so.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Sales] How #Business Leaders Can Avoid Being Uberized #Marketing #IBMAmplify
    Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Originally posted on IBM Social Business Spotlight Blog  – April 25, 2016 Written by: Cheryl K Burgess. You Have the Tools, But Do You Have the Talent? Thoughts from the @IBM #OutThink Tour 2016. commercials). Culture eats strategy for breakfast.
  • LEADERSHIP  |  FRIDAY, APRIL 29, 2016
    [Sales] Interesting Infographics: Creating a Sustainable Marketing Strategy
    It gives your potential customers a really fast, easy way to make their purchase – 36% of email marketers have seen a boost in sales after including a buy button! A marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. You have to aim it at the right people. Utilize Predictive Analytics.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 29, 2016
    [Sales] Measuring the Performance of Your Newsletter
    The use of storytelling as your sales tool translates well in a newsletter and potential buyers are more likely to connect the emotional dots of how and why they need your product or service. As small businesses plan for the types of email marketing campaigns they want to send out, it’s no surprise that newsletters often top the list.
  • EARNEST ABOUT B2B  |  FRIDAY, APRIL 29, 2016
    [Sales] Lunchbox: Fill a tummy with a tap
    The contactless donation box that sits at point of sale in lunch shops across London, is set to take 30p when tapped with a customers contactless card. This week we launch Lunchbox , the contactless donation box that enables you to buy a child in the developing world school lunches for a week with one tap of your card. Attract attention.
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Sales] Why Facebook’s Future Is Brighter Than All of Social Media’s
    You won’t be on every sales call to reinforce your brand message. When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. At the core, social media has always been about connections made between individuals. The answer’s pretty simple.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Sales] Financial Advisors Need to Get Personal or It’ll Cost Them
    Lead scoring —a method of ranking leads for their sales-readiness, agreed upon by both sales and marketing—is a concept that you’re probably familiar with. Lead scoring helps you prioritize which prospects sales need to follow up with immediately and which prospects need to be nurtured. Sales Efficiency. Segmentation.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Sales] Complement Your Content Strategy with Account-Based Marketing
    Advanced Content Marketing Marketing Strategy Sales EnablementContent remains one of the strongest pillars for a successful  B2B marketing strategy today. Even though it takes time and resources to excel with inbound content, it shouldn’t be the only thing holding up your strategy. Outbound vs. Inbound. How to Use Content Marketing.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Sales] An A to Z of Content Marketing Best Practices
    Audience is also a factor in persona marketing – the technique of breaking up your customers into different profiles, and then creating content and a sales funnel that’s tailored to each group. Sales metrics. It’s also about how easy it is to navigate your site, and how you craft your messaging through the sales funnel. Google.
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Sales] Five Steps to Thriving in the Age of the Customer – Part 5
    Last October, I attended CEB's Sales & Marketing Summit in Las Vegas (which, I highly recommend BTW). After After one of the break-out sessions, a VP of Sales Capability at Samsung made a statement that's really stuck with me. He He said, "I get the ‘what.’ I even understand the ‘so what.’ We've learned that: .
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Sales] How 3 U.K. Companies Became High-Class Publishers
    Just a year after debuting,  John Lewis Cook Edition  had a 100 percent pick-up rate in-store, and sales of products featured in the magazine had risen by up to 118 percent.  While U.K. and U.S. According to  The Content Marketing Institute , 88 percent of U.K. As U.K. So is weighing JLL’s marketing agenda against audience demand.
  • BIZIBLE  |  THURSDAY, APRIL 28, 2016
    [Sales] Account-Based Marketing Measurement: Here's What You Need To Know
    At this stage, marketers can identify certain engagement signals that indicate that accounts are ripe for sales teams to begin their outreach. Ideally, these mid-funnel metrics roll up into an engagement score or grade for each account, which allows the sales team to prioritize their efforts. Lead-to-Account Mapping.
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Sales] First Marketing Automation Software Company to Include Handwritten Letters
    ALLEN, TX — April, 28 2016  — Lead Liaison, the leader in sales and  marketing automation software  to the mid-market, is the first marketing automation software company to help businesses  send handwritten letters online  using a native, out of the box solution as part of their automated software suite, called  Revenue Generation Software®.
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [Sales] 3 Clever Tactics to Improve Your Search Engine Optimization
    KEO Marketing Inc., a leading B2B marketing agency based in Phoenix, Arizona, creates and implements innovative strategies to help clients dramatically increase leads and sales. The problem is everyone does that. So what are some unusual methods to improve your search engine rankings?  Here are three methods to consider: 1. In addition, 4.8
  • SNAPAPP  |  THURSDAY, APRIL 28, 2016
    [Sales] 6 Different Ways to Organize Your Marketing Stack
    As a hosting service,  Datapipe’s  marketing department works to drive awareness that translates into sales, thanks to a slew of tools within their marketing technology stack.  . In their setup, you can see a clear picture of how a customer moves through the sales funnel, aided by different resources within the martech stack.
  • ION INTERACTIVE  |  THURSDAY, APRIL 28, 2016
    [Sales] What Should We Be Personalizing?
    It’s something large brands like Amazon do to drive more sales. This was a difficult post to write. And I think I’m starting to understand more and more why marketers get overwhelmed with personalization. There. Personalize. Or so I thought…. So here it is. Say My Name. Welcome Back Messaging. Two-fold value! Topic Suggestions.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Sales] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    Some may argue that increasing sales would be ultimate goal but I would argue back that the more engaged customers are the more happy they are and in turn the more revenue will be generated. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. ” 4.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [Sales] 4 Ways to Make Your Mobile Marketing Stand Out
    Today’s mobile user picks up or glances at their mobile phones up to 200 times each day and 75% of those interactions are just to glance at who called, what meeting is next, or what sale just started. Used correctly, push notifications can massively increase your sales and retention levels, as they have done for many brands already.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 28, 2016
    [Sales] Contractors: Do You Know How to Connect With Them and Stay Connected?
    The have to multi-task — project management, purchasing and sales. Have your sales force spend a majority of their time in the field talking with contractors. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. Manufacturers who focus on contractors and professional tradesmen need to understand who they are and what makes them tick.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Sales] The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty
    In return, you can give them early access to sales or free shipping over a certain threshold. Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 28, 2016
    [Sales] 4 Rules to Drive More Inbound Calls from Mobile Marketing
    There’s no better way to attract web traffic, improve sales, or even drive inbound phone calls. In 2016, mobile marketing is poised to be more powerful than ever. The number of users who own mobile devices is continuing to increase, and the amount of companies who focus on mobile are increasing as well. If you’re […]. Mobile
  • ACT-ON  |  THURSDAY, APRIL 28, 2016
    [Sales] Why Formulas Work Better than Templates for Email
    The Sales Email that Won 16 New B2B Customers!”. Verbatim email templates that worked like gangbusters for the author, now available to you – lowly sales creature! We are talking about the “verbatim” templates which promise you untold wealth and fame and sales if you just buy the thing and run it … verbatim, with no changes.).
  • EMEDIA  |  WEDNESDAY, APRIL 27, 2016
    [Sales] Marketing Automation Users: Quality Inputs (for Spectacular Output)
    Marketing automation gives you the opportunity to produce more Sales-Qualified Leads from raw leads and Marketing-Qualified Leads. This in turn enables you, the marketer, to track a higher volume of closed sales to your hard work. However, with success comes higher expectations – and greater demands, on both volume and.
  • LATTICE  |  WEDNESDAY, APRIL 27, 2016
    [Sales] Why Scaling Account-Based Marketing is So Important
    ABM processes help focus the marketing and sales efforts of any company, and push towards creating that kind of personalized engagement that will drive increased ROI for the business. The post Why Scaling Account-Based Marketing is So Important appeared first on Lattice Engines. account-based marketing
  • SALES ENGINE  |  WEDNESDAY, APRIL 27, 2016
    [Sales] Combining Content with Sales Strategy—Where Most Companies Get Stuck
    But, if there’s not a natural bridge for a sales rep to use to follow up on the consumption of that content and turn that into a sales conversation, you’re really just creating content for branding and awareness. Because that’s how a well-trained sales professional behaves at each stage of the sales funnel.
  • BIZIBLE  |  WEDNESDAY, APRIL 27, 2016
    [Sales] 4 Types Of MarTech Stacks With Big Implications For Marketing Operations
    This kind of stack is characterized by the a strict adherence to the sales and marketing funnel. Alignment with sales and the business goals is the the surest path to marketing success. Marketers get a lot of insight by learning about the unique ways other marketers think about their marketing technology stack. But there’s more to it.
  • SNAPAPP  |  WEDNESDAY, APRIL 27, 2016
    [Sales] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    Why would somebody watch a demo of your product or talk to a sales rep or become a lead or outright buy or, even better, share your product or your message with somebody else and become an advocate for your business? . Marketers create content for a lot of different reasons. This is where many marketers get stuck. That’s what resonance is.
  • FATHOM  |  WEDNESDAY, APRIL 27, 2016
    [Sales] This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter
    On this week’s episode of Publish or Perish , podcast hosts Jeff Herrmann and Jon Pogact discuss ways to get rid of time wasters and focus on sales productivity through Salesforce. sales), affinity (e.g., Does the thought of opening your email Monday morning stress you out? There’s a solution—and it’s simpler than you think. Blog Fee
  • HINGE MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Sales] C-Level Skills Required for Marketing: Making a Place at the Table for CMOs
    This ultimately results in better connections during the pre-sale, sale and post-sale stages. The marketing department of most professional services firms is growing up, thanks in large part to the changing skills required for marketing. The Evolving Role of the CMO. Where Growth Meets Strategy. What a CMO Brings to the Table.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 27, 2016
    [Sales] Debunking myths around sales videos for business
    Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle.  Real-world examples of businesses using video to increase sales. The types of videos to use in each step of the sales process.
  • HALEY MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Sales] 10 Things I Learned Selling Newspapers at 33 Years Old
    What Will You Do To Make a Sale: The safety tips for volunteers say to stay on the curb to sell newspapers. Kids Day is an annual tradition in the Western New York area where thousands of volunteers stand at busy intersections during the morning hours and sell a special $1 edition of The Buffalo News. Was that our intention? Of course not.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Sales] Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody
    The modern B2B sale is getting increasingly more complex and involves more stakeholders. In addition, to empower B2B marketers to execute account-specific campaigns that increase conversion rates and decrease sales cycles, the new capabilities include unique account-based messaging that enables communications to be personalized at scale.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 26, 2016
    [Sales] Markie Award Winners Show How Modern Marketing is Done
    Best Sales & Marketing Alignment. It has been such an exciting night as we kicked off the Modern Marketing Experience in Las Vegas with a rousing keynote from Kevin Akeroyd. But act two of the night was really something special, as we celebrated excellence in Modern Marketing. Cetera Financial Group. Best Digital Marketing Ecosystem.
  • OPENTOPIC  |  TUESDAY, APRIL 26, 2016
    [Sales] 7 Ways to Improve Your Content Marketing Strategy
    Opentopic blog >> entrepreneur.com Join us for a free, live webinar covering social media strategies to increase sales. Tune in 5/17 at 9 a.m. Register Now » If you’re engaging in any type of content marketing – social media, blogging, eBooks, etc. – you have a content marketing strategy. Marketing ROI undefined
  • BIZIBLE  |  TUESDAY, APRIL 26, 2016
    [Sales] How Companies With More Than 100 Employees Measure Account-Based Marketing [DATA]
    Before we get into the challenges and metrics, let’s look at some of the firmographic data that respondents from these companies reported: Their marketing and sales cycles were longer than the average survey respondent -- 92% had cycles longer than two months, 33% had cycles longer than 4 months. ABM vs. Demand Gen. ABM Success Metrics.
  • FATHOM  |  TUESDAY, APRIL 26, 2016
    [Sales] Growing Demand for Account-Based Marketing
    After all, B2B sales cycles are significantly longer than B2C’s and B2B marketers aim to speak to businesses, not individual consumers. Along with the growth of ABM tools, we can easily expect that tools responsible for enhancing sales and marketing alignment will also increase in importance. Account-Based Marketing: Strategy or Tool?
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