• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] Quantifying the Value of Social Media Engagement in B2B Marketing
    on marketing investment • Current lead-to-sales ratio. nuances of a B2B Sales Cycle? ? Complex Sale ? Third-Party Influencers Nuances of a B2B sales. B2B sales cycle multiple stakeholders. In a B2B sales cycle, information. lead to a sale. Furthermore, in a complex sale, the. terms of use.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] Moneyball for Sales & Marketing
    Moneyball for Sales. Marketing is the Same Sport Getting On Base It’s a rare enterprise sale that closes with a single. advancing through a known, established sales. What can sales and marketing teams learn from this? Let’s see what Moneyball for sales and marketing. The same is true in sales. sport. Since.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] Improving ROI with Marketing Optimization
    customer contacts] to drive sales,” said Raj. and which offer to present to which customer and channel • Business objectives to be achieved, such as maximizing sales, profit or response; or minimizing cost, returns or non-responding customers • Constraints that limit how you can pursue your objectives, such as channel. Market. devices.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] Start engaging from the first click in the Customer Journey
    The earlier in the customer journey we engage, the better chance we have to create competitive advantage, make a sale and build brand loyalty/advocacy. Advertising/Trade Shows/Direct Mail, Customer Call Centers, Retail Outlets still play significant roles, even as marketing and sales evolve toward. All Rights Reserved. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    From marketing to sales to training to investor relations, business presentations structure and organize. engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. Every time an executive keynotes a conference, a techie gives a chalk talk, a product manager briefs a sales.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] Closing the Loop on Social Leads
    step of the funnel and helping you close more sales. down the sales funnel towards being a lead ready to covert. was interesting and relevant to your audience and resulted in them moving further down the sales funnel. Indeed, building and. So, as social. how to use it, but how to derive value from it. business. Tips & Tactics.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] Advanced Keyword Research Strategies
    This means that newer or smaller businesses without the capitol to pay for a higher listing or dominate the anchor text of any particular word will likely never be associated with it highly enough to be seen in sufficient manner to affect sales. The solution for these companies is to develop a deep keyword and key phrase research strategy.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] Got CRM, Why You Need Marketing Automation, Too
    Marketing Automation is the Marketing Counterpart to your CRM Sales System
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] The CMO Toolkit
    Explores the issues that you find most important, like how marketing automation can be used to increase ROI, drive sales, and accelerate the funnel
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Sales] Why Content is the New Sales Call
    When Google came out with their Zero Moment of Truth reports, there was a lot of highly compelling data points that made CEOs, CMOs and sales heads have to stop and reconsider almost everything they are doing; at least as it pertains to marketing. Content Is The New Sales Call. • 10.4 The ZMOT isn’t a new discussion point.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Sales] 3 Ways Marketing Automation Is Good for Your Business
    couple interesting stats that back up the claim of business growth: 28% of marketers saw an increase in revenue per sale attributable to marketing automation. increase in sales productivity and a 12.2% 'At this point, most marketers have heard the term “marketing automation” and the way it can positively impact businesses. No problem.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Sales] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    With more and more sales leaders implementing new strategies, it''s important for inside sales rep to keep up with the trends. Most importantly, focus on what matters most for your company''s sales funnel. 'In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques. Smile and dial.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 15, 2014
    [Sales] Pick up the DAMN PHONE!
    As a person who has been in the sales world for 25+ years I appreciated her message and the style of her work. really enjoyed the overall tone of this book, right from the start, Section 1: “Sales 2.0: The bottom line: sales is still about people selling to people.  'Pick up the DAMN PHONE! Pick up the DAMN PHONE! Buy this book.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 15, 2014
    [Sales] 4 Cool Employee Contests to Help Boost Sales
    What if you could pump that kind of enthusiasm into your business to boost sales ? We’re sharing four contests that we think will help get your employees, including sales and non-sales staff, excited about their jobs while sparking some team spirit to light up your sales scoreboard. ” 2. Get the VR Buzz.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Sales] How to Win at B2B Video Marketing
    According to these marketers, the best way to get measurable results from video is to align your video content strategy with every stage of your sales funnel – the journey from initial awareness to long-term customer. For these videos, it’s essential to have a branded video library where your sales team can direct prospects. video b2
  • CHRIS KOCH  |  MONDAY, SEPTEMBER 15, 2014
    [Sales] Why Can’t Companies Be More Like the Iroquois?
    They don’t want three different calls from three different sales areas of your company. Instead of having sales, marketing, finance, and operations each develop their own strategic plans, these companies have introduced collaborative planning, which puts everyone in the same room to create a shared plan, with the customer at the center.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Sales] 6 Essential Social Media Lessons From Top Executives
    Because if people are looking you up -- especially during any part of the sales process -- it’s because they want to know as much about you to gather whether you and your company are trustworthy enough to do business with. What can they teach us? Ready? 1) Kill Multiple Birds With One Stone. Richard Branson, Founder of Virgin Group.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Sales] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    The study was a voluntary sample of 3,570 respondents comprised primarily of marketers and sales peope from a variety of vertical industries, company sizes and countries around the world. In fact, sales people are generally quicker to understand the benefits of inbound selling than their outbound marketing colleagues. Tweet this!
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Sales] Professors Share Observations on the State of B2B Marketing
    If your executives follow daily, weekly or monthly numbers related to things like sales, customer retention, cost savings and customer satisfaction, then reporting softer marketing numbers will not win any points with those executives. It was an esteemed panel of professors, including: Barbara Kahn , Patty and Jay H. Eric Bradlow , K.P.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 15, 2014
    [Sales] Three implications for Big Data and your marketing department
    The real clues to where marketers need to go next might be in the Little Data: It is the dip in shoe sales in one neighborhood where a pocket of influential teens have begun to wear leather hiking boots instead of tennis shoes to school. What are you doing to get your marketing, sales, or PR deaprtment ready? That might be awkward.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Sales] How Data Science Is Transforming Sales and Marketing
    In few places is the use of predictive analytics potentially more valuable than in marketing and sales. It would also mean that sales forecasting could evolve from the dart-throwing exercise that it is at most companies today. My company, InsideSales.com, improves the necessary baton-passing that occurs between marketing and sales.
  • B2B LEAD BLOG   |  MONDAY, SEPTEMBER 15, 2014
    [Sales] The Most Important B2B Marketing Metrics for CEOs
    'Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. At the same time, most CEOs agree that they aren’t receiving enough activity from Marketing into the sales funnel. On the pipeline? On revenue? Employee total compensation.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 14, 2014
    [Sales] Power to the People: @TheEconomist Interviews @CKBurgess on the Growing @SocialEmployee Revolution #SocBiz #EmployeeAdvocacy
    Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. 'A month or so ago, The Economist Intelligence Unit (@ TheEIU ) released a list of the top 25 Social Business Leaders , a process in which I had the great pleasure of being involved as a member of a special advisory board. FOR EWORD by David C.
  • WRITTENT  |  SUNDAY, SEPTEMBER 14, 2014
    [Sales] Master 5 Copywriting Formulas to Grow Sales Online
    Want your sales copy to stand out to readers and compel them to make a purchase? But for your sales copy to be effective in a time when consumers are constantly bombarded with content it must meet three vital criteria: Your sales copy must grab attention. This is a checklist for what a sales copy needs to elicit in a reader.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 14, 2014
    [Sales] The Best Voicemail I Ever Received. Was Just A Voicemail
    'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. In response, I received a call from a sales rep, we’ll call him Darren. You must be wondering, why did I stay in engaged in Darren''s sales process for this long? sent him another email.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Sales] 11 Lesser-Known LinkedIn Features You Should Be Using
    We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. Be sure the writer include specifics such as the results of your work together, sales increases or how your expertise was put to use. 'This post originally appeared on the Insiders section of Inbound Hub. Making Yourself Irresistible.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Sales] 6 Handy Resources to Help Solve Your Biggest Content Creation Problems
    It explains everything from the best way to collect content ideas from sales teams and customer service associates to prioritizing content topics to drafting enticing titles. 5) Congrats on the sale! 'Content creation is one of the key pillars of inbound marketing -- but that doesn''t always mean it''s the easiest pillar to master.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Sales] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    'One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. Heidi explains how to establish a tight engagement between the CMO and VP of Sales, and then build a demand generation process that creates velocity in the right prospect’s buying cycle.
  • SYNECORE  |  FRIDAY, SEPTEMBER 12, 2014
    [Sales] Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
    In May of 2011, Google sought to simplify how we pay for things both online and at the point of sale by introducing Google Wallet, a mobile app leveraging near-field communication (NFC) short-range wireless technology to enable consumers to pay for things at the point of sale with the mere wave (or tap) of their smartphone. Cry “Havoc!”
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 12, 2014
    [Sales] In the Content Marketing Kingdom, Third-Party Experts Rule
    You can follow me on Twitter at @fearlesscomp Filed under: Buyer Personas , Content marketing , Demand Generation , Fearless Competitor , Find New Customers , Marketing Awards , marketing campaigns , sales challenges , sales funnel. 'This blog has a new premium template. What do you think of it? ” Amen, Phil. Love comments here.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 12, 2014
    [Sales] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101
    Jay spent almost 20 years in various executive sales, marketing and strategy roles within IBM and Lenovo. This blog post is an edited transcript of the Act-On Conversation Jay and Atri about the role of sales in channel marketing. How sales contributes to channel marketing. How should sales be involved? Is that right?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [Sales] Announcing InsideView Open: Market Intelligence Anywhere, Anytime
    Customer Success Product Showcase Product Updates Sales Intelligence Technology Umberto Milletti B2B Enterprise 2.0 Informed Enterprise insideview Knobile Sales 2.0 'In case you were tied up with that Cupertino distractio […]. Social CRM social selling
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Sales] Experts Tell All: The 20 Laws of Sales & Marketing
    'The businesses that build valuable relationships with leads, prospects, and customers are the ones that have an inspired sales and marketing strategy. So we''ve put together this quick and easy deck full of quotes from sales and marketing thought leaders (some that will be taking the stage at # INBOUND14 next week!) Feeling inspired?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [Sales] 5 Quick Tips for B2B Marketing to Millennial Decision Makers
    Content Marketing customer intelligence Customer Success Marketing Marketing Intelligence outbound prospecting pre-call research prospect outreach Prospecting Relationship Management Sales 2.0 Sales Strategy Sales-Marketing Alignment Social CRM Social Media for Sales Social Media Tips Social Selling Tips and Tricks B2B b2b sales customer 2.0
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Sales] Blogging vs. Journalism: Identifying the Fundamental Differences
    For example, the industry news section of the KoMarketing site generally focuses on B2B marketing news as a whole, while our blog is made up of highly targeted posts from members of our team that focus on specific aspects of B2B marketing such as social media, PPC, content, sales, and more. Tone and Structure. Scope of Audience. Timing.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 11, 2014
    [Sales] 3 Tips for Nurturing Prospects in Inside Sales
    'Sales Prospecting Perspectives is pleased to bring you a post from Taylor Lacey, a Business Development Representative at AG Salesworks. In inside sales, potential customers can also be nurtured. Some Leads Aren’t Sales-Ready. Some inside sales reps may pass leads that aren''t ready for the next sales step.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 11, 2014
    [Sales] B2B data – Get smart not big
    Most B2B data has been gathered from a variety of sources based on an even wider variety of sales and marketing reasons.  We also know that an integrated marketing and sales database in the hands of a data scientist (a new job description) would yield actionable insight and results. For 99.9% Why is this true?  Sound too basic? 
  • ANNUITAS  |  THURSDAY, SEPTEMBER 11, 2014
    [Sales] Demand Generation Strategy Rules NOT to be Broken
    Talk to your own sales people who speak with prospects and customers on a daily basis. 'I’ll be the first to say that rules are meant to be broken. However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. Do Your Homework.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Sales] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
    Focusing on the end result (the sale) from the beginning sends one message -- you only care about you. 'Properly engaging in conversations with someone is the most important part of developing a relationship. When building relationships, content and context are key. 1) Remember the Little Things Count. 2) Put Your Best Foot Forward.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Sales] What if Your Competitive Situation Just Got a Lot Tougher?
    But to be effective today, we need fresh sales strategies – and those only come when you start asking yourself different questions. 'It’s so easy for us to get stuck in our ways and only think of incremental changes to what we’re currently doing. Differentiation
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Sales] Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast]
    Kevin is responsible for leading all customer facing aspects, including sales, account management, marketing and customer support and services. . 'We all understand by now the importance of data to the corporate marketing organization. What has not been as clear is the best way for CMOs to manage and leverage this data. One plus one equals….Ten?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Sales] 6 Company Blogs We Actually Enjoy Reading
    Their content doesn''t necessarily promote data sales, but they''ve successfully gained a huge following through their consistently great content. 'You know that feeling when you read a brand''s blog post and think to yourself, "This is awesome. Who can I tell?!" That''s when I know I''ve hit gold. 1) EAT24. 2) Priceonomics. 3) LearnVest.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Sales] Find New Customers, the nice demand generation company, looks better than ever!
    Jeff Ogden, President of Find New Customers is an award-winning marketing expert who can HELP your company fix its key sales challenges. 'My good friend Arthur Germain of Communication Strategy Group is one of the best in the country with words. Website redesign of Find New Customers today. Arthur made our business website look great!
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Sales] Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI
    When done well, lead scoring enables sales teams to become more productive by focusing on those prospects most likely to purchase. They might not expect (or even want) your sales team to contact them. It may be as simple as “press 1 for sales, press 2 for support, press 3 for account information, press 4 for business hours, etc.”
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Sales] 15 Sales Hacks You Should Know From Past Sales Hacker Events
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media. With the Sales Hacker Conference in Boston only a few days away, let''s look back on past sales hacks revealed at recent Sales Hacker Conferences. 15 at 9 a.m. More details here.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Sales] Great Blog Content: What Makes You Mad?
    At one point I adopted the belief that I lacked good enough copywriting skills to make sales online. 'If you want to write great blog content , tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about. It makes them angry. Blood-boiling, foot-stamping, screaming mad! learned.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Sales] 4 Inspiring Content Marketing Takeaways From Author Andrew Davis
    Davis also encouraged the audience to “think like TV executives,” noting the massive spike in sales for items like Lucky Strike cigarettes and Canadian Club whiskey, as a result of their incessant appearances on the AMC hit “Mad Men.” "Funnel that," Davis joked. How do you do so? Content Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Sales] Hiring a PR Firm? Read This First
    Ensure that these strategists are involved at the outset, and don’t dive into the relationship until you’ve established a strong strategy – a strategy in sync with your sales and marketing goals for that market. Well done – that’s definitely the hard part! But now it’s time to execute on that strategy. Industry / Media Expertise. Creativity.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Sales] Are You Leveraging Social Media Across Your Manufacturing Business?
    If you like this subject, you may want to reads: Are You Getting Your Sales Force Involved in Social Media? 'There are all kinds of buzz words out there—integrated marketing, 360 degree marketing, etc. They all have the same goal in mind, and that is to take your marketing message and share it across all methods of communication.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Sales] The Elements of a Compelling Sales Story
    'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. In my analysis, top sales reps use stories at almost every stage of a deal -- clarifying the product, overcoming objections, answering questions. When to Tell a Sales Story. Inbound Sales
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Sales] New Report Offers Insight Into Future of Video Marketing
    It can increase audience engagement in your brand, improve your SEO efforts, and help you generate and qualify more sales leads in a shorter amount of time. 'If you want to learn about the latest best practices in the world of video marketing and where the industry is heading, this latest Demand Metric report is a must-read! The Bottom Line.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Sales] Apple Debuts Two New iPhones, Unveils the Apple Watch, iOS8 and ApplePay
    In the US , the iPhone 6 and iPhone 6 Plus will go on sale September 19 with pre-orders starting September 12th. 'Apple’s at it again. In the weeks leading up to the big announcement event this morning, several speculations circulated regarding Apple’s new debuts. Today, most of those rumors were confirmed. Longer battery life.
  • DIRECT RESPONSE COACH  |  TUESDAY, SEPTEMBER 9, 2014
    [Sales] Direct Mail Strategy: Do you see direct mail more as advertising or sales?
    The post Direct Mail Strategy: Do you see direct mail more as advertising or sales? 'When direct mail became a mainstream marketing channel for the largest brands back in the early 80′s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. It was a natural extension for them.
  • FATHOM  |  TUESDAY, SEPTEMBER 9, 2014
    [Sales] Taking Stock: When (and When Not) to Use Stock Photography in Manufacturing
    Make sure to caption the photograph with the name (and title, if applicable) of the person pictured, and don’t forget to add an alt tag such as “Jim Fisher, Sales Executive at Company Name, LLC.”. 'You’ve seen these images online. The smiling face of a call center representative. The epic hero shot of a generic warehouse or factory building.
  • THE POINT  |  TUESDAY, SEPTEMBER 9, 2014
    [Sales] Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
    'On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How many touches do you think it takes before someone becomes a lead?”. In fairness to my VP friend, he won’t be the last to ask the question (or its close cousin, “How many touches does it take to make a sale?”)
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 9, 2014
    [Sales] Completing Customer Profiles
    CRM Intelligence customer intelligence Marketing Marketing Intelligence Sales 2.0 Sales Intelligence Sales Management Sales Strategy Sales-Marketing Alignment Social CRM 'Note: Today’s guest post is just one in a series provid […].
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Sales] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    To learn more tips for generating leads from mobile marketing, you can download the white paper “ Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls ”. 'As consumers, we love media. It’s not surprising that we spend over 12 hours each day engaging with online, print, broadcast, mobile, outdoor, or other platforms.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 9, 2014
    [Sales] Are You Getting the Most Out of Your "Comfortable" Inside Sales Reps?
    'I''ve always prided myself on creating the best culture I possibly can for my inside sales team. If your inside sales reps are doing enough to produce reasonable results, then generally tend to be comfortable merely cruising along. He has extensive experience in the sales and teleprospecting process. Stay on ''em.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Sales] The Real Roadblock to Social Business Success
    the head of marketing, the top HR exec, anyone in customer service, the webmaster, the VP of sales, even the CEO) at any of those companies, through information presented on the company’s website. Most will not provide any email addresses beyond the generic “info@” or “sales@” variety. marketing and HR).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Sales] What are the boundaries of inbound marketing?
    The data point was a public filing revealing that HubSpot — which defined the term “inbound marketing” — is still hemorrhaging money after eight years and its sales and marketing costs are arguably higher than what would be expected from a “traditional” approach. Or does it? Is that possible? Z.E.R.O.:
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 9, 2014
    [Sales] Big Data WILL Transform Your B2B Lead Generation
    Sales teams and marketing teams are fighting legacy issues, there are budget battles to fight, there is never-ending stress to show numbers and quantify progress in terms of revenue growth, and so on. Follow these recommended 5 steps your sales and marketing teams can take to share customer insights and increase sales with Big Data.
  • CRIMSON MARKETING  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] Why Digital Marketing Solutions are Important to Cross Channel Marketing
    Find out below the importance of agile marketing, mobile marketing opportunities, and balancing between acquisition and sales: Source: Econsultancy. 'Digital marketing continues to rise. The channels most likely to be among the top-three priorities for marketers in the year ahead are all focused on digital marketing solutions.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] Why Your B2B Can’t Ignore Google+ Any Longer
    Reviews – With the majority of B2B buyers involved in long sales cycles researching your company and it’s products, they are bound to read a couple reviews. Your Google+ page not only displays Google reviews, but also reviews from across the web, and these reviews can be highly influential sales factors. What Makes It Extraordinary.
  • FATHOM  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] Laws of Marketing Power: Concentrate Your Forces
    Just as marketing (and sales) resources are forces to align, so, too, is the mind. Content Marketing Sales & Marketing Alignment 48 laws '“Perfection resides in quality, not quantity.”. Robert Greene,  The 48 Laws of Power. Law 23—”Concentrate your forces” — says so much. Nothing gets done well or gets done at all.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] The 5 "Must Haves" To Ignite A Lead Generation Blog
    'Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? More companies are beginning to understand that blogging can be the key to getting found online, converting visitors to leads, nurturing those leads to sales and delighting customers. Wendy Piersall.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] 5 Brilliant Marketing Campaigns for Boring Products
    Sales increase over 30% and led to follow-up campaign. 'Not every brand is as exciting and sexy as Apple, BMW, or Red Bull. The reality is that m any companies make products that are just plain boring -- but just because a product may be dull doesn''t mean its marketing has to be. 1) Tipp-Ex. 1+ million social media shares. 2) Cardstone.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] The Best Sales Prospecting Qualification Questions to Ask
    When it comes to your sales scripts, you may be scratching your head, wondering what questions you should be asking potential customers on the first call. So here’s what I suggest for an exercise as you think about what sales prospecting qualification questions you want to ask. Will I scare prospects away asking too much too fast?
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] 4 Motivational Melodies to Help You Communicate on Social Media
    Sure, you should let customers know about an upcoming sale or tell subscribers about a new service that you’re about to add, but make sure these informational posts aren’t the only think you’re posting. Make sure the article is written in a conversational tone, avoid sales pitches, and offer your customers value.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] There’s a Growing Backlash Against Social Sales
    'Let''s discuss what social sales will and will not do - @craigmjamiesonClick To Tweet - Powered By CoSchedule I’ve read a number of articles as of late that have been coming out against social sales. Opinions stating that it really is marketing and not sales … Continue Reading. Social Sales Craig Jamieson.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] Why We’re (SO) Excited for Content Marketing World
    This afternoon, before the open sessions have even started, there are additional workshops on sales enablement, globalization, content curation, and more. 'Author: Rachel Yarnold Content Marketing World 2014 is here! How could we not be thrilled?! Need names? She’ll reveal how you can be a content rockstar – even without any backup singers.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] The Appalling State of Marketing in Florida
    The calls and web research will continue as well: David Meerman Scott recently created a great SlideShare presentation entitled The New Rules of Sales that said Every company is in Sales today. If you run a small company, then you’re in Sales.  If you are a doctor or a lawyer or an account, you’re in Sales…Everyone is in Sales.” 
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] Email Personalization: How to Get it Wrong (and Tips for Doing it Right)
    You can gather this information through an online form or preference center or through your sales and customer service teams. 'Using personalization in your email campaigns is a great way to jumpstart long-term relationships with your customers. Every message you send can make people feel like you really know them. Start with the basics.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] Stop Cold Calling and Start Lead Nurturing
    ” I thought to myself, ‘It’s no wonder his sales team quit.’ ’ There’s an old adage that says 90% of sales people hate cold-calling, and the other 10% are lying. Begin by asking your sales team: What questions do your customers ask most often? He then asked, “What can I do instead?”
  • VIDYARD  |  MONDAY, SEPTEMBER 8, 2014
    [Sales] Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
    The ability to monitor the amount of content consumed is going to be the next phase of determining a lead’s readiness for Sales. 'This is a guest post from Josh Hill , author of the Marketing Rockstar Guides blog on marketing automation. He is currently Marketo Practice Lead at Perkuto , a marketing automation agency.  . Know Your systems.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 7, 2014
    [Sales] How to Send Follow-Up Emails [Free Templates]
    'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. To read more content like it, subscribe to Sales. Raise your hand if you''ve ever been at a loss on how to follow up when. You have a meeting but the prospect went cold after. Enjoy this post?
  • THE NEW STRATEGIST  |  SATURDAY, SEPTEMBER 6, 2014
    [Sales] 5 Tips to Manage the Demands of Content Marketing
    Maybe they are part of the sales team, engineering, customer service, or the C-suite, but they are there, and they know stuff that matters to your audience. 'No time for content marketing? It might not be quite as demanding as you think. Often, brands look to others who are doing well with content marketing and think “How do they do it?”.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Sales] A Beginners Guide to Inbound Marketing
    With the internet at their fingertips and motivation to research before every decision, 60% of a buyer’s decision is made before they speak to a sales representative. If your audience considers you a trusted source of information, they are more likely be interested in more sales-actionable content such as a trial offer or demo.
  • SYNECORE  |  FRIDAY, SEPTEMBER 5, 2014
    [Sales] Outbound Marketing the Inbound Way
    Your website is far and away your organization’s most impactful sales tool , use it. By promoting online content rather than prices or products, you can appeal to prospects at all stages of the sales cycle. 'Inbound marketing has taken the world by storm and there is good reason for that; the sustainability and ROI are undeniable.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Sales] Digital Marketing Strategy for Launching New Products & Services
    Just like great marketing will sell products faster than a company can stock the shelves, poor marketing will result in negligible sales and a whole lot of frustration. 'Businesses launch exciting new products and services every day, but not all of them succeed. like to call it the ‘Diversification Strategy.’
  • GREAT B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Sales] Do You Need to Recombobulate Your B2B Marketing?
    New executive or sales leadership.  'Bear with me a bit and I will explain the odd title of this post. read an interesting tweet from Moira Geary , who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning. The English language gains a new word. Pricing changes.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Sales] The Art of Marketing: 6 DIY Design Projects to Try
    many sales-qualified leads. 'I’ve heard it before. You’ve heard it before. Heck, I’ve even said it before : Marketing isn’t arts and crafts. In today''s data-driven, closed-loop world where we track, measure, and analyze every little detail, the phrase above seems to make a lot of sense. But, in fact, there is. Desig
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 5, 2014
    [Sales] Catch on Command
    Often management and sales folks without a marketing background forget that marketing is an inherently longer-term activity. As marketers, it’s incumbent on us to help the leadership and sales teams we serve understand this holistic, long-term perspective. 'A few years back I was fly fishing on Michigan’s Pere Marquette River.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 5, 2014
    [Sales] Interesting Infographics: Your Guide To Social Media Lead Generation
    To improve sales. 'Did you know that over 40% of marketers believe their Facebook usage is a vital part of running a business? Are you aware that 82% of social media leads are collected from Twitter? In fact, social media has a higher “lead-to-close” frequency by 100%, in contrast to outbound marketing. To boost exposure for your business.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 5, 2014
    [Sales] The A to Z of Inside Sales Training [Infographic]
    'With inside sales training tactics advancing every day, it’s important for managers to stay up to date on the latest training news. After all, great sales leaders are not born from apathy. Sales training statistics applicable to strategies for better training and coaching. But they can’t do this all alone. Happy training!
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 5, 2014
    [Sales] How to Prep Your Business Now for the Holiday Season
    'For many small businesses, the holiday season accounts for a large percentage of annual sales, and the holiday train seems to pull out of the station earlier every year. Here’s an example of how one retailer can promote their Black Friday sale (the day after Thanksgiving) which is Nov 28th of this year. What worked?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 5, 2014
    [Sales] Why Find New Customers is the best name of any Marketing Agency
    That’s why the leadership of the largest business intelligence company once told me “Jeff, you are the one and only sales rep in that big competitor we could never beat – not even once!” I also suggest you don’t do business with anyone in Atlanta whose company name starts with a P. What do you think?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Sales] How Consumers Decide: Marketing for the 5-Step Model
    And to do that, you’ll need robust reporting on how your marketing actually affected the sale. 'Author: Rachel Yarnold Decisions, decisions! Even when we aren’t aware of them, we’re making them all the time. Many of those decisions we make easily, without even thinking – orange juice or coffee? Gym or happy hour? TV or sleep? If so, how?
  • VIDYARD  |  FRIDAY, SEPTEMBER 5, 2014
    [Sales] 6 Clear Signs You’re Ready for a Video Marketing Platform
    You need to evaluate video’s impact on sales. The real question is who’s watching, and how you can hit them with the right information so that they become sales-ready prospects. You can also add pop-out calls to action to direct your viewers along the sales cycle (i.e. But you can, and results really matter.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 4, 2014
    [Sales] Programmatic Audience Development Global Trends [White Paper]
    Additionally, targeting must be achieved meaningfully across devices, points of sale, and geographies. 'The proliferation of data and technology is reshaping the media business. The promise of “programmatic everywhere,” it seems, is rapidly becoming a reality. Nearly 57% of U.S. and U.S.-based eastern time. Marketing Efficiency
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Sales] Welcoming Augmented Reality to the Digital Marketing Team
    In the world of marketing, long gone are the days of telemarketing, pop-up ads, and SPAM emails; in comparison, the marketing forces (gods) have shifted their focus to Inbound Marketing , where everything is content-driven for the benefit of the consumer, regardless of a sale. Enter the world of digital technology. ve never heard of it!''
  • CRIMSON MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Sales] Bennett Porter, SurveyMonkey’s VP of Marketing Communications: What Is The “Data Downside” and How Do You Avoid It? [Podcast]
    Explicit Wisdom: Implicit data — such as that gathered from credit card usage or sales trends — is also often a lagging indicator. 'Collecting customer feedback was once as slow, expensive and difficult as standing in a shopping center with a clipboard. Tune in to learn the following: . Podcast] appeared first on.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Sales] The True Stories Behind the Web's Coolest Content
    Like many men, I threw out my razor only when I had to because I hated going to the local drugstore wasting time looking for the sales clerk to unlock that razor fortress. 'The year was 1997, and all the cool kids were watching MTV. Meanwhile, over on VH1, a new series was just rolling out; a series that was actually about music. Hammer.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Sales] Guest Post: Are You Maximizing Call Tracking Potential?
    For example, Ifbyphone tracks the search ad calls and creates extensive reports that contain everything from keyword data to recorded calls to sales generated from calls. Ifbyphone and Acquisio work together to present the call tracking information, making it clear which keywords and campaigns are generating calls and sales. Month.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 4, 2014
    [Sales] U.S. Manufacturing Anchors the Innovation Economy
    In fact, I have a front row seat to this show: My own manufacturing clients continue to grow sales and more importantly, add to their workforces. 'In its June 2014 report, Making in America: U.S. Manufacturing, while accounting for just 12% of the GDP, makes up for 60% of all private sector U.S. Manufacturing firms in the U.S. 6 – 8).
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 4, 2014
    [Sales] #ProspectingChat: Sales Training with Josiane Feigon!
    We will welcome best-selling author Josiane Feigon as a special guest to discuss sales training tips. Here are some details about today''s Twitter Chat: Date: Thursday, September 4, 2014 Time: 1:30 PM EST / 10:30 PM PST Hashtag: #ProspectingChat Topic: Sales Training Special Guest: Josiane Feigon. Here are today’s questions.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 4, 2014
    [Sales] Create Your Social Selling Strategy in Just 3 Steps
    'If you’re in sales or marketing, you can’t go a day without hearing the term “social selling.” Closing CRM Intelligence customer intelligence Funnel lead qualification Leads Sales 2.0 Sales Data Sales Intelligence Sales Strategy Sales-Marketing Alignment Social CRM Social Media for Sales Social Selling B2B b2b sales CRM crm 2.0
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 4, 2014
    [Sales] 7 Copywriting Formulas to Support Online Sales
    For sales copy to grab a reader and compel them to buy, it must first get their attention, then gain their interest, and finally appeal to their emotions, all while simultaneously offering facts and stats. Getting it right is a delicate balance, but if you can nail it and create seductive sales copy your conversions will soar. So what?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 4, 2014
    [Sales] A 5-Step Recipe to Snag Subscribers’ Attention
    You can use a play on words, a little humor or create a fun title for an upcoming sale that’s mentioned in the subject line. Add a pinch of inspiration An email that advertises a sale is great, but providing inspiration is even better, Bastian says. Think of your subject line as that mouth-watering , cookie-induced aroma.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 4, 2014
    [Sales] How and Why to Get Started with Video Advertising
    Sales of magazines have plummeted in recent years, notes a study by the Pew Research Center. 'Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. Why has video advertising boomed?
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