• FATHOM  |  TUESDAY, SEPTEMBER 30, 2014
    [Sales] 3 Reasons People Might Hate You, Your Marketing, and Your Brand
    Digital Marketing Sales Operations Marketing '3 Reasons why people might hate you, your marketing, and your brand: 1.)    Your extreme excitement about your product gives you the delusion that everyone must be your audience. 2.)    Everything about you is “shotgun” instead of ”honey.” But don’t fret – read on to learn how to improve.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Sales] Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue
    If you have HubSpot CRM, there is no setup necessary (and if you don''t have it yet, you can sign up at hubspot.com/sales ). This could be at the end of a campaign, at the end of a month, the end of a quarter, or at the end of the year depending on your business'' sales cycle. Did you run a new email marketing campaign? Next Steps.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Sales] David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast]
    David discusses how to gauge content quality and how to devise a marketing system that brings observers into the sales funnel. 'Creating an effective marketing system for technology products requires a combination of the strategic and the tactical, the creative and the data-driven. Marketing Technology Podcasts
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, SEPTEMBER 30, 2014
    [Sales] Want a Nonstop Sales Boom?
    'If you''ve struggled with some ups and downs in your sales results, check out my recent interview with Colleen Francis. She''s the author of Nonstop Sales Boom as well as a highly respected colleague. JILL: Why did you decide to write Nonstop Sales Boom now? Sales Books Of course I''m happy for their success.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Sales] Clueless Hiring Managers – Check out this example
    'For the role of Chief Sales and Marketing Officer. Dear Jeffrey, Thank you for the interest you have expressed in the Chief Sales and Marketing Officer position and in employment with Atrion Networking. But I am one of the top sales and marketing experts in the USA today. “Why depend on others? Control your own destiny.”
  • ANNUITAS  |  TUESDAY, SEPTEMBER 30, 2014
    [Sales] Demand Generation – It’s Not That Easy
    62% of marketing automation owners state that the use of technology did not equate to an increase in sales. '*This post first ran in the ANNUITAS blog on March 27, 2014. As we go into event season-it’s good to remember that building a Demand Generation Strategy isn’t easy. Really? Figure 1:  ANNUITAS Demand Process Architecture.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 30, 2014
    [Sales] ValueStory Videos
    'Want to learn more about ValueStory Sales / Marketing tools and the ValueStory Cloud? Checkout the latest ValueStory videos here: https://www.youtube.com/playlist?list=PLcDHBc8R3LLDf5hhvToJ5UrzLXGB2rd8p. list=PLcDHBc8R3LLDf5hhvToJ5UrzLXGB2rd8p.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 30, 2014
    [Sales] Join the Discussion: "Value Marketing and Selling" LinkedIn Group
    Alinean challenger marketing challenger selling discussion group Frugalnomics LinkedIn Pisello ROI the challenger sale Value Marketing Value Selling 'We have launched a new Value Marketing and Selling group on LinkedIn. This is an open group where we can all help in the adoption of best practices in marketing and selling with value.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Sales] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Picture your buyer persona - Marketing Molly, Sales Sam - sitting in front of you, throwing questions at you. How Marketing Can Collaborate With Sales to Create Engaging Content 'Two weeks ago, I entered the Boston Exhibition and Conference Center in awe. talked to Boston businesses about how they’re using inbound methodology.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Sales] Ifbyphone and Act-On Join Forces to Combine Call Tracking With Marketing Automation
    'Marketing automation provides marketers with the ability to generate and manage their online leads in a revolutionary way, allowing for optimization of ROI, shorter sales cycles, and increased revenue growth. Act-On has taken the concept of marketing automation and perfected it for small and mid-sized businesses. Interested in learning more?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Sales] Welcome to the Era of Engagement Marketing
    Marketing – more than any other business function in a company, such as sales or customer service – is becoming the steward of customer journeys. 'Author: Chandar Pattabhiram Hey, you talkin’ to me? That’s one of the greatest lines from Robert De Niro’s character in Taxi Driver – but it’s also an important question for marketers today.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Sales] Check out Resources at Find New Customers for great free B2B marketing content
    What you will find at the Resources tab: How to Find New Customers is perhaps the best white paper ever written on BtoB demand generation,  Originally sponsored by Marketo, and edited by a top sales author, it is quite good and highly recommended to you. Thanks Arthur! Book a meeting to bent your issues to me. Download it and read it today.
  • FATHOM  |  TUESDAY, SEPTEMBER 30, 2014
    [Sales] [New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays
    Enhancing email subscriptions, loyalty and sales with holiday-specific approaches. 'Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter. With Thanksgiving falling at the end of November, this season has relatively few shopping days, making each single one more valuable. Download Now.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 30, 2014
    [Sales] The Biggest Lesson I Learned this Year As A CEO
    B2B organizations are making some inroads into breaking down the silos and integrating sales and marketing. '2014 has been quite an enlightening year for me so far. have had the privilege to learn valuable life lessons from the likes of Anthony Robbins and Jay Abraham. have become more frequent at ALEA and the results are remarkable.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 30, 2014
    [Sales] 6 Strategies to Help You Unify Sales and Marketing Teams
    'There are many theories out there as to why marketing and sales don’t always get along. In my role as President of NuGrowth Digital , it’s my job to make sure our clients have scalable sales and marketing organizations that drive high-quality results. Both sales and marketing have views of this. They divide a team.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Sales] 26 Awesome Search Engine Marketing Guides
    'Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. Image credit: Placeit.net. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? Which tools and reports are most helpful? John A.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Sales] Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School
    Maybe you’ve discovered some things about your customers and warm leads via conference meetups and sales calls. 'Editor's Note: Today's post comes courtesy of Nikki Serapio , Manager of Marketing Community at Oracle. It’s tempting to focus exclusively on the promise of the marketing tools themselves. So get outside.”
  • FATHOM  |  MONDAY, SEPTEMBER 29, 2014
    [Sales] Laws of Marketing Power: Work on the Hearts and Minds of Others
    Content Marketing Sales & Marketing Alignment 48 laws of power '“You must seduce others into  wanting  to move in your direction.”. Robert Greene,  The 48 Laws of Power. The best marketing illustration of Law 43 might be in the classic concept of the “hard sell” vs. the “soft sell.”
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 29, 2014
    [Sales] Should Salespeople Prospect Anymore?
    Last week during a client’s sales meeting we got into a discussion regarding pipeline values, needless to say the number of prospects and dollar values were insufficient to achieve the overall corporate revenue objectives. In this format there maybe a series of marketing campaigns, tele-sales people and a well-designed CRM reporting system.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Sales] Digital Marketing – What Are The Top Goals And Challenges?
    The report showed what may be a trend in marketing of pushing responsibility for post-sale customer service t the operations area and leaving marketing to focus more on personalization throughout the customer journey. So personalization is relevant across the buyer journey, not just after the sale. Web analytics. What do you think?
  • ENGAGE  |  MONDAY, SEPTEMBER 29, 2014
    [Sales] What Your CMO Thinks of Your Content Marketing
    During the panel, when asked about the role content should play on a higher level as it relates to sales and marketing, the biggest pain point seemed to be the wasting of content. . One panelist discussed how their teams spend a lot of time creating targeted content for sales, but it never actually gets used. Metrics Matter.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 29, 2014
    [Sales] 5 Tips for Inside Sales Reps When on the Phone with New Prospects
    'Sales Prospecting Perspectives is pleased to bring you a post from Gillian Sontz , Business Development Representative at AG Salesworks. In B2B inside sales, you will often have to call lists, both warm and cold. Before sales prospecting new contacts, it''s important to know your objectives. Every sales call is unique.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 29, 2014
    [Sales] The Complete Guide to Holiday Email Marketing
    Do you want to see sales increase by a certain percent? For example, let’s say you ran a 20 percent off pre-Thanksgiving sale that you promoted via email and social media for two weeks leading up to the big one-day event. You can connect the sale to the upcoming holiday while making your customers feel appreciated. Gender.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Sales] Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
    predictive lead scoring strategy helps marketers expedite the qualification process, and prioritize leads for your sales team – so that you can reach the right prospects first and fast. This also prioritizes inbound leads for your sales and marketing teams. How Does Predictive Lead Scoring Work? Register today! Lead Scoring b2b
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 29, 2014
    [Sales] 10 Great Marketing Tips from Find New Customers
    Hand Marketing Qualified Leads (MQLs) to Sales and let them qualify. Sales Qualified Leads (SQLs) are good, but they are confirmed by Sales talking to prospects and not marketing.  And if you are struggling to close deals at the end of the quarter, it is a failure of marketing and not sales. Measure your results.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Sales] 6 Ways to Pull Off Anonymous Personalization People Love
    Sales prepares demos specific to a prospect’s interests. In fact, in-house marketers who personalize their web experiences see on average a 19% uplift in sales ( Source: 2013 Monetate/eConsultancy ). 'Marketers personalize emails to provide recipients more relevant content. 1) Show mobile viewers mobile-friendly content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Sales] Case Study: Denny’s flips its audience with a sassy social media strategy
    We are working towards measuring the impact of our approach on sales, evaluating different methods of incorporating social into attribution modeling,” Purcer explains. We are working towards measuring the impact of our approach on sales, evaluating different methods of incorporating social into attribution modeling,” Purcer explains.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Sales] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    That’s because unlike my colleagues on the sales team, I don’t often get the opportunity to meet with them and hear what they have to say. Drew isn’t just the CEO – he’s also in charge of sales and marketing teams for the agency. 'As a marketer, I appreciate every interaction I get to have with clients and customers. Tomorrow,” I said.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 29, 2014
    [Sales] 6 Ideas to Create More Relevant Lead Nurturing Emails
    If you have a complex sale, the best way I know how to do this is by  combining a human touch with your sales pitch to build relationships with your lead-nurturing  message. 'Tweet I’m writing this post while attending the ExactTarget Connections 2014 event. Segmentation. Customer focus. Connection. Authenticity.
  • NUSPARK  |  SUNDAY, SEPTEMBER 28, 2014
    [Sales] A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating
    While some basic strategies are always needed – such as blog posts and webinars – periodically throwing in more creative content will increase your online following, which will in turn boost your image and lead to more sales.  'Content marketing is vital to growing a business in today’s economy.  Bring back the comics. Join the meme party.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 28, 2014
    [Sales] Does Your Marketing Strategy Align With Your Goals? A Story
    As marketing manager of a B2B software, he''s been under pressure from his CEO to increase sales by the end of the year. need you to triple sales starting in October. At this conversion rate, Pete and his team needed to generate around 60 leads a month to triple sales and get 15 new customers every month from October onward.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 27, 2014
    [Sales] Fixing the Appalling State of Marketing in Florida
    The calls and web research will continue as well: David Meerman Scott recently created a great SlideShare presentation entitled The New Rules of Sales that said Every company is in Sales today. If you run a small company, then you’re in Sales.  If you are a doctor or a lawyer or an account, you’re in Sales…Everyone is in Sales.” 
  • INTEGRATED B2B  |  SATURDAY, SEPTEMBER 27, 2014
    [Sales] Think International: B2B marketing and communications event
    In keeping with our concept of an informative, sales-free event, this is not for agencies, headhunters or other vendors. 'It’s three years since we last held a Think International event. Over the course of about four years, we held a series of these events in various venues around Copenhagen. The time has come!  . That’s the magic of it all.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 27, 2014
    [Sales] A 28-Day Training Plan for Becoming a Better Writer
    This is what online writing and writing for inbound marketing is all about: Sharing the great thinking and content that is unique to you and what you do, whether you lead a nonprofit, are driving sales in the marketing department of a manufacturing company, or you’re a professional, such as a lawyer. Do you really need training for it?
  • GREAT B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Sales] Important Lessons for Working with Channel Partners
    'It can be a compelling proposition to have external companies working for your success without the heavy investments necessary to build, equip, and train an internal sales organization – particularly if you need to reach a broad geographic area. Lesson 1 –Channel partners are in it for themselves. Lesson 2 – Win-win scenarios are crucial.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 26, 2014
    [Sales] The 5 Most Important Questions Hiring Managers Should Ask – but Don’t
    If your company needs more and better sales leads, you want to contact Find New Customers. 'Hiring managers are making a big mistake – they are asking the wrong questions. Most often they want to know your role and for whom you worked. But that’s the wrong question. whether it was me or my former employer. Tell me about it.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Sales] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    'Customer loyalty programs are a great way to boost sales and revenue. Study the sales numbers: How many customers purchased products or services because of the program? Sales & Marketing Alignment Sales Enablement lead nurturing program loyalty program sales There are many different types of loyalty programs.
  • VIDYARD  |  FRIDAY, SEPTEMBER 26, 2014
    [Sales] Account-Based Marketing: The Key to B2B Success
    However, no matter how well us marketers do, it seems like sales is never satisfied. The first step to fixing the problem here is to connect with the sales and align on the most valuable accounts for your company. 'Typically when we think about lead gen, it’s about generating as much quantity as possible. Lead Nurturing.
  • WRITTENT  |  FRIDAY, SEPTEMBER 26, 2014
    [Sales] 9 Data-Driven Blog Writing Tips
    Turns out, this concept of transport is  closely tied to persuasion , and yes, more sales. ” While “free” and “sale” will always be major triggers for budget-conscious people and businesses, time is another non-renewable resource you can’t afford to ignore. Humanize Your Data. ” 2. ” 5.
  • 3D2B  |  THURSDAY, SEPTEMBER 25, 2014
    [Sales] Business-to-Business Telemarketing: Dump the Script and Get Results
    If you’ve ever made a large purchase, personally or for business, you can probably appreciate how rewarding it is to find a sales person who truly tries to understand your needs and helps you to find what you want. 'Why Your Script Doesn’t Work. It might sound scary because your script is your crutch. Guidelines, Questions and LISTENING.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 25, 2014
    [Sales] Three Things to Think About Before You Develop a Vertical Marketing Strategy
    have worked in companies in the past and with other organizations that have taken a vertically aligned approach to their sales and marketing, and rarely have I seen it work very effectively.  That is a good start, but what about Lead Qualification teams, Inside Sales, and Customer Support? Let me explain further.  3.Buying Committees.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 25, 2014
    [Sales] Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency
    One campaign quickly generated $8,200 in software sales plus $3,000 in pipeline opportunities. 'In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob’s marketing team had no insight into who had opened messages or what actions they had taken in response. Marketing Efficienc
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 25, 2014
    [Sales] My Team is Behind on our Numbers. We are struggling to catch up.
    'Those words came from a sales representative  in the Boston area yesterday. I felt sorry for this sales guy. Unless you invest fully in marketing, the lack of sales leads will never get fixed. In my mind, companies struggling to make their numbers on the last few days of Q3, like this company, have a failure in marketing.
  • EARNEST ABOUT B2B  |  THURSDAY, SEPTEMBER 25, 2014
    [Sales] State of Inbound 2014: The speed read
    Data can bring sales and marketing together (yes really). Tip: Your sales team (if not already) should be capitalising on the effectiveness of inbound for selling. More than 25% of respondents reported that their organizations’ sales teams practice inbound. Inbound leads to better quality sales engagements.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Sales] How to Use New Anonymous Targeting to Get Sales Faster
    For example, you could set it up so whenever someone visits you from Google, you show him/her a more sales-driven offer. And what''s better than shortening the sales cycle? 'As marketers, we all want to make our websites as informative and relevant to our visitors as possible. That''s how you convert the most leads, right?
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 25, 2014
    [Sales] Are your SEO writers lost in Google-land?
    Additionally, some writers are fantastic bloggers, but they don’t know how to structure solid sales copy. Review their sales copy and make suggestions. 'Are your in-house writers lost in Google-land? Are they trying to write SEO copy but it’s just not clicking – and your site is suffering as a result?  Easy, right?
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 25, 2014
    [Sales] Ad Retargeting 101
    Here are a few good ways you can use retargeting to help you make more sales: 1. Make sure they’re all linked correctly to avoid confusion and lost sales. 'Every business discipline has its own lexicon. You could make a game out of matching the buzzword to the industry…rightshoring? Reverse fulfillment?) 2013). 2013).
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Sales] How to Close a Sale: The Only Thing You Need to Know
    After all, sales itself is about outcomes. In fact, the more I wanted to close a sale – or should I say – needed to close a sale, the less likely I was to get it. Closing the Sale 'Have you ever heard the phrase ''detach from the outcome''? It’s a tenet of Eastern religions. Our income is at risk.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Sales] A Simple Guide for an Effective Inbound Call Strategy
    Whether you have a state-of-the-art call center or not, tailor your communication channels to the different stages of the customer lifecycle to make sure your sales team is talking to the right customers. But that being said, the two can easily go hand-in-hand. 1) Reserve the voice channel for those who need it most. Learn more here.).
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Sales] Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success
    It is projected that by 2018, programmatic will account for 50% of all digital ad sales. 'Programmatic advertising’s booming entry into the media buying market has revolutionized the way we can purchase digital advertising. With programmatic a new digital advertising landscape is emerging. Not exactly sure what programmatic is? Call Trackin
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Sales] How to Launch Fresh, Fun and Fantastic Sales Training for Millennials
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Josiane Feigon , President of TeleSmart. Millennials are currently flooding inside sales organizations, and their numbers aren’t going to be reduced. Open your inside sales training up to more direct contact in and around the learning sessions.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Sales] Six great blogs for B2B Marketers
    My recent favorite article is the amusingly titled “Sorry, But ‘How Many Touches Does it Take to Make a Sale?’ What I especially like is his positioning as “sales acceleration,” which is to my mind, where B2B marketing needs to be. While this used to mean reading business books and magazines, today it means blogs.  Sewell. Do tell!
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Sales] Combine Pinterest and Email Marketing to Increase Sales
    Combine Pinterest and Email Marketing to Increase Sales by Julia Campbell - Maximize Social Business. 'If you are a business or service professional that targets women, you probably know that you need to get on Pinterest. The social network is being used by top … Continue Reading. Author information. Julia Campbell. Pinterest
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Sales] Godzilla vs. King Kong aka Hubspot vs. Salesforce.com
    If you want more and better sales leads in your company, fill out the form below to contact Find New Customers. 'At their recent Inbound Marketing conference, Hubspot announced the release of their first Customer Relationship Management (CRM) platform. In fact, Jeff Ogden of Find New Customers has a great relationship with both companies.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Sales] What Are You Doing With All Those Email Leads You’re Getting?
    If they’re regulars, you may want to pass them on to the sales force as a soft lead for them to reach out to. By developing a list and starting communication with them, you’ll be able to see response rates increase and hopefully sales as well. 'We all have a list of customers’ emails in some assemblage of order.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Sales] What Are You Doing With All Those Email Leads You’re Getting?
    If they’re regulars, you may want to pass them on to the sales force as a soft lead for them to reach out to. By developing a list and starting communication with them, you’ll be able to see response rates increase and hopefully sales as well. 'We all have a list of customers’ emails in some assemblage of order.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Sales] Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.
    Sales and marketing alignment. 'woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time. We’ve also been fortunate in helping a number of our clients embrace inbound – as an integrated part of their campaign strategies to great success. Introducing woO Marketing. Strategy development. Training.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Sales] The Essential Guide to Creating an SEO-Friendly Customer Journey
    If you bought a pair of sneakers, perhaps you found them by searching "best sneakers for marathons" or "sale on running shoes." You might be wondering at this point whether a customer journey map is the same thing as a sales funnel. 'Think about the last time you made a major purchase online. Was it a plane ticket? An espresso machine?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Sales] 3 Ways to Use Data For More Strategic Customer Centric Marketing
    These data sets paired with enterprise data from transactional information from sales, CRM, and commerce systems must be unified in a way that supports our activities and offers relevance and value across every channel and touch point. Emphasize information centralization. Say that three times fast! Create channel-based tactics.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 23, 2014
    [Sales] Data, Information, and Knowledge: Knowledge
    CRM Intelligence customer intelligence Data Sales 2.0 Sales Data Sales Intelligence b2b sales CRM sales knowledge social intelligence 'Note: Today’s guest post is just one in a series provid […].
  • FATHOM  |  TUESDAY, SEPTEMBER 23, 2014
    [Sales] Content Marketing World 2014: What We Learned
    Best of Sales Oriented Strategies. Sales emails should be “choose your own adventure.” Marketing content is “what and why,” while SALES content is “choice and change.” 'Image Credit: Content Marketing World. Who knew, Cleveland definitely rocks! That story is created through content. Ardath Albee (Click to Tweet).
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Sales] How to Optimize Your LinkedIn Profile for Social Selling
    'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. Social Meda
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Sales] A 7-Step Process for Building a Blog Content Backlog
    Whether someone''s in sales, services, or support, they are interacting with the customer and may have good ideas of blog post content that could benefit your customer base. 'The more you blog, the more traffic you drive to your site. This is no easy task, but we are here to help you get started coordinating all that blog content. and so on.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 23, 2014
    [Sales] 3 Tips For Junior Inside Sales Reps To Command Sales Calls
    'I think it’s safe to say that nearly everyone in the sales game had humble beginnings. ve found that many sales reps I’ve trained over the years experience call reluctance. They are hesitant to pick up the phone because, despite hours of sales training, they never feel fully prepared. You Need To Set The Agenda.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Sales] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    So how can marketers create optimal content for marketing automation — the kind of content that spurs action, moves potential buyers toward purchases, and gives your marketing and sales teams insight into your buyers? Align Content to Sales Stages. billion industry by 2016. Target Specific Segments and Personas. And it works. The 
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 23, 2014
    [Sales] Why Marketing Automation Software is like a set of nice golf clubs
    If your company is looking for more and better sales leads, just fill out the form below to contact Find New Customers. 'Find New Customers has had many clients who have purchased marketing automation such as Marketo and Act-On Software , but they are using it mainly for email marketing. Expensive software only used for email marketing!
  • SAZBEAN  |  TUESDAY, SEPTEMBER 23, 2014
    [Sales] Customer Service Kings: 3 Strategies All Businesses Can Employ
    Customers will see a pop-up window while checking prices, which creates the opportunity for live representatives to close a sale. 'Comcast profits were $1.99 billion for Q2 2014, up 15 percent from a year earlier, according to the company’s website. Large corporations are typically able to withstand these types of fiascoes.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Sales] 5 Quirks of the Human Brain Every Marketer Should Understand
    deal that seems “too good to be true” could easily hurt sales volume, even if the deal is genuine and you present all the evidence to prove it. 'The human mind is an amazing instrument, but it certainly has its quirks and flaws. The technical term for these flaws? 1) Attribution Error. landmark study by Edward E. 4) Belief Bias.
  • VIRALLY BLOG  |  TUESDAY, SEPTEMBER 23, 2014
    [Sales] Are Marketing Budgets Keeping Up?
    The marketing team is now involved in pre-sales questions and content creation as well as support and client retention. 'Its quite clear that more and more money is being spent on marketing and in particular marketing technology. So where does all this extra money come from and are budgets keeping up? by Joseph Jaffe. Events
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 23, 2014
    [Sales] Marketing Automation: Building Trust Between Sales and Marketing
    For many in the business world, the most natural pair to put next on this list would be “sales and marketing.” This has a very real impact on any organization where sales and marketing are in opposition to each other. In all you do as marketing and sales organizations, focus on these elements and you will notice improvements.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Sales] Inspirational Tidbits & Takeaways From #INBOUND14 [SlideShare]
    10,000 people, 180 sessions, dozens of food trucks, and four packed days are exhausting for even the most energetic extroverts, and with all the speakers, seminars, and social events, you’re bound to have missed out on a nugget of wisdom to inspire you on a rainy day in your marketing or sales department. 'Okay, I’ll admit it.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    With the Vidyard Video Marketing Platform we’re gathering the insights we need to continuously improve the effectiveness of our videos and generate new sales leads via our owned and managed web properties.”. Vidyard integrates with key marketing automation and CRM tools to deliver user­level video engagement data, turning views into sales.
  • FATHOM  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] Laws of Marketing Power: Despise the Free Lunch
    Smart marketers know they can keep such content ‘behind the gate’ and still gain valuable conversions and potential sales leads if the content justifies the action required by the user to obtain it. Conversion Optimization & Usability Sales & Marketing Alignment 48 laws of power Robert Greene,  The 48 Laws of Power.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] List Management: Tips to Best Manage your Campaigns
    Did the e-blast motivate more sales? 'Knowing your customer, especially when sending e-blasts is important to keep your customer from simply clicking “delete” when receiving your message or perhaps opting out altogether. Avoid becoming SPAM at all costs. My son has been in Cub Scouts since 2010. ” it raid.
  • BUYER INSIGHTS  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] How Soon Can You Really Get Them ‘Across The Line’?
    Buying Process How Buyers Buy Stages Of The Decision Buyer Journey Buyer Research Buying Decision Ray Collis Sales Closing Skills Sales Performance Sales Tips The Asg Group 'Buying decisions are often a lot more complex than sellers realize. They can involve up to 5 stages – many of which do not involve the salesperson.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] Sales Leadership: 5 Steps to Exceed 2015 Quota
    'Sales Leadership: How to Ensure You Exceed Your 2015 Quota. The end of the year is rapidly closing in and while everyone in your organization is focused on achieving their targets; as a sales leader it is crucial you are also focused on the new year. Create annual sales contests. Begin to recruit. Is it competitive?
  • CRIMSON MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] What Is Paid Social Amplification? [Infographic]
    Attracting the right kind of attention from your posted or shared material is the first step to securing new buyers, sales, and fans for your business. 'by Jennifer Landry. Having 50,000 bows in your quiver won’t do you a whole lot of good if you don’t have any aim, and trying to fire them all at once would be an awful mess.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] 7 Ways To Never Run Out Of Magnetic B2B Blog Topics
    Management and the sales team are on board. How can you possibly keep creating blog posts that will continue to engage and delight your readers and attract more traffic, leads and sales? Gather your sales and customer service people and brainstorm a list of the most common questions they receive. Fear not. Congratulations!
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] 33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
    15) Use your LinkedIn profile as a sales tool. 'When it comes to spending time marketing on social networks -- whether you''re marketing your company or marketing yourself -- you''re constantly deciding where to spend your time, and how much time to spend. How much time should we spend on each network for it to be worth it? — Ethos3.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] How Sustainable is Your Marketing?
    This led to problems – for one, potential buyers were being handed off to the sales team too quickly. 'Author: Raymond Coppinger What does sustainability mean to you? When I consider the term, my mind jumps to the environment – achieving balance in our relationship with our own planet. So how do you answer that question? Technology. People.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] Your Unique Value: Solution Focused versus Challenge Centric?
    What your marketing and sales enablement teams might not fully realize is that: Product / service differentiators are fleeting, especially today where new product launches are faster than ever before and solutions are quickly commoditized. 'With all the choices available to buyers, it is important to communicate how your solution is unique.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] B2C, B2B and What They Can Learn From Each Other
    While selling through a distribution network can complicate things, a company sales rep, or someone no more than a couple steps removed away from the company, handles B2B purchases, making tracking possible. These special folks I write of are educators from some of the finest institutions in the world. See below for more details.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    David Meerman Scott (Sales & Marketing Bestselling Author). To give you some background on David’s speech, he spoke about the way that inbound marketing is now meeting inbound sales. He was then directed to a “Polar Advisor”, and the experience was turned to inbound sales. Be A Deeply Disagreeable Person. Sounds more like 4.5
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] 4 Tips to Ensure Your Sales Prospecting Efforts are Fruitful in Fall
    As we launched one program in particular last week, my client asked my all-time favorite question: "What makes for the best programs when it comes to inside sales engagements?" The below are crucial elements of a successful inside sales or lead generation effort from my perspective: Training. Enthusiastic sales reps.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] Saucy Tips to Boost Sales via Pinterest
    With a unique business like this, it’s no wonder Richards turns to Pinterest to boost her sales. ” Ready to learn how to use Pinterest to boost your sales like Richards? While Richards doesn’t use Rich Pins yet, they are a useful tool to increase sales. How will you use these saucy tips to fire up your sales?
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] 27 surprising facts about salespeople who are Social Selling
    For salespeople, especially in B2B industries, its purpose is to establish relevance to prospects rather than interrupt their daily lives with cold calls and sales pitches. IBM saw an Increase of 400% in sales in a Social Selling Pilot Program (source:  IBM ). 50% of identified sales leads are not ready to buy (source:  Gleanster ).
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] 3 Marketing Tips I Learned in Orlando
    If your company is looking for more and better sales leads, just fill out the form below to contact Find New Customers. '@HenryDeVries, marketing expert and author (photo here) just recently held a Marketing with Books and Speaking session in Orlando recently. Use R&D – not Research and Development, but Rob and Duplicate.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)
    So as part of our annual State of Inbound survey, we put the question to nearly 3,500 marketing and sales professionals. Front-office (marketing, sales, services) professionals generally agree that content marketing is a subset of inbound marketing. In other words, if it’s good, be that. The two are fundamentally different.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] You Better Dance With Them What Brung Ya
    Good examples in B2B would be Xerox and Ricoh spinning up IT support services to offset declining printer and copier sales. 'Is it time already for Apple’s Festival of Likes? You know, that annual event where people find it necessary to sleep on the floor of a mall in order to pay someone hundreds of dollars for a phone.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    That’s because creating original content that covers all stages of the funnel, is valuable to your audience, and effective for sales and marketing efforts … and doing it day after day on tight deadlines … is a recipe for burnout. Use a sales brochure or datasheet to create a new video. 'Reuse. Recycle. Repurpose. So let’s do it.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] The 5-point plan: how to increase marketing ROI from call conversions
    One company wanted to reduce information only calls to make capacity for Sales calls. By Conversion to sale. These three strategies do just that, which significantly increases your chance of making a sale: Call screening alerts the agent about the campaign that has motivated their call. converting at 20% from call to sale.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Sales] 5 Ways to Deal with Change for Successful Marketing
    Our customers are moving deeper into their buying process before they need to directly engage with us or our sales team. 'Tweet As marketers, we deal with a lot of change. The B2B marketing world is exploding with touch points, channels and marketing technology, just to name a few blasts of change. But how do we do it? You might also like.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Sales] Quantifying the Value of Social Media Engagement in B2B Marketing
    on marketing investment • Current lead-to-sales ratio. nuances of a B2B Sales Cycle? ? Complex Sale ? Third-Party Influencers Nuances of a B2B sales. B2B sales cycle multiple stakeholders. In a B2B sales cycle, information. lead to a sale. Furthermore, in a complex sale, the. terms of use.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Sales] Moneyball for Sales & Marketing
    Moneyball for Sales. Marketing is the Same Sport Getting On Base It’s a rare enterprise sale that closes with a single. advancing through a known, established sales. What can sales and marketing teams learn from this? Let’s see what Moneyball for sales and marketing. The same is true in sales. sport. Since.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Sales] Improving ROI with Marketing Optimization
    customer contacts] to drive sales,” said Raj. and which offer to present to which customer and channel • Business objectives to be achieved, such as maximizing sales, profit or response; or minimizing cost, returns or non-responding customers • Constraints that limit how you can pursue your objectives, such as channel. Market. devices.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Sales] Start engaging from the first click in the Customer Journey
    The earlier in the customer journey we engage, the better chance we have to create competitive advantage, make a sale and build brand loyalty/advocacy. Advertising/Trade Shows/Direct Mail, Customer Call Centers, Retail Outlets still play significant roles, even as marketing and sales evolve toward. All Rights Reserved. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Sales] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    From marketing to sales to training to investor relations, business presentations structure and organize. engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. Every time an executive keynotes a conference, a techie gives a chalk talk, a product manager briefs a sales.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Sales] Closing the Loop on Social Leads
    step of the funnel and helping you close more sales. down the sales funnel towards being a lead ready to covert. was interesting and relevant to your audience and resulted in them moving further down the sales funnel. Indeed, building and. So, as social. how to use it, but how to derive value from it. business. Tips & Tactics.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Sales] Advanced Keyword Research Strategies
    This means that newer or smaller businesses without the capitol to pay for a higher listing or dominate the anchor text of any particular word will likely never be associated with it highly enough to be seen in sufficient manner to affect sales. The solution for these companies is to develop a deep keyword and key phrase research strategy.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Sales] Got CRM, Why You Need Marketing Automation, Too
    Marketing Automation is the Marketing Counterpart to your CRM Sales System
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