• LEANDATA  |  FRIDAY, SEPTEMBER 23, 2016
    [Sales] Creating a Monster Sales Machine
    The topic of the sales operations webinar was “Building the Perfect Beast.” In other words, there are many options when it comes to creating a repeatable, scalable and successful sales machine. Leon Guerrero , the senior sales operations manager at LeanData. Rules of Engagement: How to ensure fairness for your sales team.
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Sales] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    We can get a good quality lead and then let the sales team follow-up afterward and let recruiters follow-up afterward but what we want to do is make it very easy. Want to turn your website into a staffing ATM? With the right approach, your site can generate job orders and placements day in and day out! Video Transcript. So you cannot. Maybe?
  • INFER  |  FRIDAY, SEPTEMBER 23, 2016
    [Sales] #GoPredictive with Infer at Dreamforce 2016
    Come to the “Women on the Rise: The Next Generation of Sales & Marketing Leaders” Session on 10/4. Leading up to Dreamforce and throughout the event we’ll be sharing stories of how some of the most innovative folks in sales and marketing #GoPredictive. We’re officially kicking off the countdown to Dreamforce 2016!
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 23, 2016
    [Sales] Interactive Content Marketing Weekly Roundup: September 19-23
    With modern buyers doing more self-discovery and solution exploration on their own, ion’s co-founder Anna Talerico explains how engagement throughout the buyer’s journeyis crucial to sales. We wrapped up event season and jumped straight into webinar week! Follow our Medium account here. Facebook. Twitter. LinkedIn
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 23, 2016
    [Sales] Socialize your videos for business development
    Sales and marketing people take note: v ideo is a medium used for everyday social communication. It feels forced, message-y, and sales-y; kind of like commercials on TV. H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Video blogs.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Sales] Will the Era of Knee-Jerk Content Marketing Ever End?
    Here at Skyword, my team and I regularly consult our strategy and sales teams to crowdsource ideas for future Content Standard stories. Recently, my colleague and friend on Skyword’s community team, Molly Berry , shared some exciting midday news with me. Yet at the time of me taking that screenshot, eight people had Retweeted Molly.
  • KAPOST  |  FRIDAY, SEPTEMBER 23, 2016
    [Sales] This Content Marketing Stuff is Getting Complicated
    Sales go up. In this workshop, we helps teams set up a governance board including marketing team leaders and internal content consumers, e.g., sales, product, and success / services. Content marketing in a nutshell: Identify the challenges your prospects and customers face. Capture leads and nurture prospects into customers. Uh, wait.
  • BULLDOG SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Sales] What I Learned from Marketo’s Marketing Nation Online: Tomorrow’s Marketer
    How long is your sales cycle? You must align with your sales team , both on the target accounts and on the full experience someone will receive throughout the life cycle of that customer, to be successful.  . If you’re thinking that four hours is a lot of time to sacrifice from your long list of to-dos, you’re right. Why is that?
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical. normal point of sales/marketing contact.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Sales] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    percent, was lead conversions and sales. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. While leads and sales were deemed the most. Copyright © 2015 Contently. All rights reserved. Marketing. But brands.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Sales] Study: How Much of Your Content Marketing Is Effective?
    for 2015 our goal is to make content for the whole sales funnel, including white papers, e-books, webinars, case studies, and. In 2014, many brands learned that a sales pitch doesn’t. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? content. in it.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Sales] Content Methodology: A Best Practices Report
    Content serves as a powerful tool for sales. Sales staff are. industry metrics such as sales and leads, or. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. personas at each stage of their journey through the sales funnel. Content. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Sales] Staffing and Launching Your Content Marketing Program
    before they went on sale? ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. All rights reserved. Introduction 3 II. robbery.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Sales] Evangelizing a Content Marketing Program
    50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. effort between marketing and sales allows. of content to a given sale.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 22, 2016
    [Sales] What Does the Future Hold For Agencies and Marketers?
    “As the changing nature of marketing impacts product development, sales and company culture, closer collaboration between brands and agencies is becoming more important than ever.” However, as the report points out, this is just the start. ” Another significant change is the working relationships between agencies and brands.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Sales] How To Increase Referral Traffic And Get More Leads
    This in turn gets your content in front of new people, giving your website the opportunity to convert that visitor into a lead and your sales team the opportunity to convert that lead into a new customer. Being active on social media isn’t just trendy anymore; it’s a tactic most marketers are using to get more traffic, leads, and sales.
  • READYPULSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Sales] Influencer Marketing: Get Up to Speed or Get Left Behind
    Collaboration and open communication is the backbone of making your plans on paper come to life and drive sales. Not that buzz will immediately transform into more sales, a general uplift in consumers talking positively about your brand is as much of a key measurement as sales. Influencer Marketing Matters. Does it Work?
  • BIZIBLE  |  THURSDAY, SEPTEMBER 22, 2016
    [Sales] 8 Roles You Need to Build an Ace ABM Team
    The data is organized by account and displayed within the CRM. A CRM integration also allows the sales team to have access to the same account data. All in all, the paid media manager’s ability to zero in at an account level makes them an indispensable member of the ABM team. [8] The Sales Director. Ready to stack the deck?
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Sales] Keys to Containing Your Marketing Costs
    Stretch: An aggressive focus on driving leads, conversion and sales. Sales Empowerment. Goal: Empower the sales team. A lot of thought should go into the process of budgeting for marketing costs. How you choose to allocate funds for your marketing efforts depends on your company, industry, target audience and company goals.
  • IKO-SYSTEMS  |  THURSDAY, SEPTEMBER 22, 2016
    [Sales] Check us out in Gartner’s 2016 Market Guide
    When shopping around for a sales or marketing solution, it’s important to have reliable information. In this light, we’re thrilled that this year, we’re included in Gartner’s Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing. Non classé @en b2b Predictive Analytics report sales study
  • ANNUITAS  |  THURSDAY, SEPTEMBER 22, 2016
    [Sales] More Than Automating Emails For Marketing Automation
    This means spending time with marketing, sales and technology teams defining processes, aligning the people, process, technology, content and data around the buyer’s needs. If there was a Marketing Automation soiree, I’d be the host. What should marketers think about in terms of the next-level benefits of marketing automation?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Sales] Email Design: Let’s Get Typographical
    As an example, you may choose to use one font for your information-themed newsletters, and another font for fun sales or special offers. When it comes to design, font may be something you don’t really notice unless it’s glaringly bizarre or just very hard to read. broad range of enthusiasts (font geeks?) Accessibility. Color.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Sales] Lead Liaison Gives Customers Exactly What They Need
    Sales teams can then use this information to hyper-target their efforts, leading to more closed business. Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Site Search. And they don’t stop there.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Sales] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    Women on the Rise: The Next Generation of Sales & Marketing Leaders. Now is the time for women—not just in tech, but also in other critical business units like sales, marketing, and operations. Author: Elaine Ip So much to do, so little time. Sessions. Marketo’s Secret Sauce to Account-Based Marketing. Reserve your seat now.
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Sales] How to Make Your Job Descriptions More SEO-Friendly
    Think titles like Product Manager (15 characters); Sales Associate (15 characters); Business Analyst (16 characters); and Non CDL Truck Driver (20 characters). [The following is a guest post provided by Glassdoor.]. As any staffing professional can tell you, attracting top talent in today’s competitive job market is no easy task. ” 2.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2016
    [Sales] 30 Terms Every Sales and Marketing Professional Should Know
    The post 30 Terms Every Sales and Marketing Professional Should Know appeared first on Marketing Insider Group. The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary. Content Marketing
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Sales] 4 Steps to Get Started with Marketing Automation
    Nurture : If your average sales cycle is six months, your goal here might be to keep more prospects engaged all the way to the end. Then once they reach a certain threshold, they can be automatically handed to sales. Tip: Have sales help you decide which actions and attributes to score, and how much. We understand your pain.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Sales] How to Engage Your Audience Using Digital Advertising
    Nobody loves being advertised to, but not all ads have to feel sales-focused or pushy. Digital advertising doesn't have the best reputation amongst consumers. For many businesses, the solution is simple: inbound marketing. Is it so wrong to supplement your inbound strategy with digital advertising? Absolutely, but it's all in the execution.
  • BRAINSHARK  |  THURSDAY, SEPTEMBER 22, 2016
    [Sales] 11 Social Selling Stats B2B Sales Reps Should Know
  • LATTICE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sales] Making the Case for Predictive Marketing and Sales
    Let’s break down some different use cases where predictive marketing and sales can help companies improve the efficiency of their revenue funnel: Too many leads: The issue of having an overwhelming number of leads in your demand waterfall is a top issue for fast-growing organizations with a freemium business model.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sales] What Is a Content-Enabled Campaign?
    Translation : They bridge the gap between the marketing and sales department so that content and campaigns actually bring in marketing qualified leads (MQLs) who are ready to buy. Data from an upcoming Demand Gen Report has found that 34% of marketers say they’re seeing better lead quality and a higher number of sales accepted leads.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sales] How Top Sales Reps Leverage Video to Crush Their Monthly Numbers
    What if you could make your sales job easier by using video intelligence to help determine exactly when to follow up with a prospect and what message to deliver? All that data means you can skip unnecessary steps in your follow-up, and speed up the sales process. Blog Field Sales SalesCompetition Requires Intelligence.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sales] Marketing Performance Benchmarks for Software/SaaS Companies
    According to the State of Inbound 2016 report, 78% of salespeople rate referrals and sales-sourced leads as the highest quality leads. What channels are software/SaaS marketers turning to in order to generate business? The benchmark reports cover AdWords and LinkedIn Ads , and break down their impact on the customer funnel.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sales] The Need to Focus on the Buyer
    Are your salespeople prepared for that? I’ve seen great articles by sales leaders like Jill Konrath who share how to use LinkedIn to do research on those needs and to get insights.  The world is changing fast.  People are trying to grow their businesses and are looking for people to help them be successful.  million to $6.8 million.
  • LEANDATA  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sales] Dreamforce: Is It Party Time or Closing Time?
    asked Brian Birkett , the vice president of sales at LeanData. “I agree that for branding, it can be amazing. The idea is to create a gathering designed specifically for sales and marketing operations professionals — the target audience for the host companies. The free event is for sales and marketing operations specialists.
  • INFER  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sales] In Depth: New Salesforce Reporting Package
    Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is: Accelerating your top of funnel efforts. The post In Depth: New Salesforce Reporting Package appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sales] 5 Proven Tips to Keep Leads Engaged With Retargeting
    great example of a use case is Kiehl’s recent campaign , where they targeted their in-store convertors for repeated sales, using a combination of website data and CRM email lists. 4 ) Use dynamic creative. It’s like giving out coupons to people in the checkout line and then taking full credit for the sale. shoes). This one is a given.
  • VIEWPOINT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sales] Three “Lies” That Plague B2B Businesses Today (Part Three of Three)
    57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Mike Weinberg, The New Sales Coach , Principal. Today we will take on the third and final of the three lies, that marketing and sales are aligned. Marketing and sales both serve an audience. link].
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sales] High-performing Marketing Teams Are 34.4x More Likely to Be Creating Personalized Omni-channel Experiences
    In order to be as successful as you can be, it is essential that all departments within your company work together to integrate customer experience. “A unified customer experience across channels and touchpoints — whether marketing, sales, service, or even product — is more important than ever.” - Salesforce, 2016 State of Marketing.
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sales] Accelerating the Buyers Journey: Less Features and More Value
    Post sale, you can’t leave it up to the buyer to understand the delivered value. Assessment & Benchmarking Tools - interactively guide sales reps and channel partners to better discover buyer challenges, benchmark key performance indicators versus peers, and guide solution recommendations based on uncovered needs. It’s clear.
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sales] The Future of Digital Marketing Strategy, According to Chatbots
    While television and print advertisers continually pour millions of dollars into the latest tech and talent for their elaborate productions, telemarketing continued to ruin time at work and home, interrupting people with the same lame sales pitches and unmotivated callers. Except that sometimes, they do—and you may not have even noticed.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sales] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor their conversations with leads during each step of the buyer’s journey. Here How should sales handle leads that are not ready to buy?
  • KAPOST  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sales] Ask the Experts: Implementing Change to Foster a Culture of Content and Collabortion
    Specifically, the most challenging aspect of ABM is that it requires much more than sales/marketing alignment. It demands sales/marketing “integration.” We meet with our BDR team and literally hand-select accounts that we’re going to pursue, and then orchestrate together a communications cadence comprised of sales plays and marketing plays.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sales] Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam
    For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. If you’ve got people who spent all their 2016 budget and are waiting for 2017 to refresh the kitty, you need to make the sale in Q4 so you can do the contract in Q1.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sales] 8 Stats You Need to Know From the 2016 State of Inbound Report [New Data]
    It details benchmark data on ROI, the lowdown on collaboration between Marketing and Sales, and a look at what the industry’s foremost marketers are adding to their strategy in the coming year. As the message spread, we began to see why it’s crucial for both marketing and sales teams to adopt the inbound methodology together.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sales] 5 Clever Ways to Leverage Client Feedback for More Referrals
    When I was running a lead generation agency, I noticed that the deals that came through referrals had the shortest sales cycle. It’s no secret: Many agencies struggle every single day to acquire new clients. In fact, a referred customer has a 16% higher lifetime value than a non-referred customer. Your promoters are your advocates. Groove.
  • BRAINSHARK  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sales] Transform Top Sales Reps into Excellent Sales Managers: Insights from Kelly Riggs
  • BRAINSHARK  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sales] Transform Top Sales Reps into Excellent Sales Managers: Insights from Kelly Riggs
  • HG DATA  |  TUESDAY, SEPTEMBER 20, 2016
    [Sales] How Saying No Can Lead to Yes
    Instead, I worked 80+ hour weeks propping up the company with sales that masked the underlying fatal and festering flaws.  Ultimately, my herculean sales efforts couldn’t hold together the entire company and the personal toll was too much.  To hold onto what little sanity I had left, I departed the company that doing so might be its undoing. 
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Sales] Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon
    billion in sales for CBS, Fox, NBC, and ABC (ESPN), according to Kantar Media estimates. The ability to live stream sports has been around for years. Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. 1. The live-streaming experiment.
  • DISCOVERORG  |  TUESDAY, SEPTEMBER 20, 2016
    [Sales] Get Ready for the TilLT Sales Development Challenge
    Sales development is now the need-to-know skill set for growth and enterprise companies. In a recent interview, David Hershenson of TOPO points out “Sales development reps demonstrate higher levels of success when provided with a training program or academy that seeks to develop their skill sets and grooms them for Account Executives roles.”.
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Sales] Mi6 Agency’s Top Charts for September 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of September 5th. Structuring for Digital Marketing Evolution. What’s the next evolution?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2016
    [Sales] Selling is to hunting like marketing is to trapping
    Even if you’re coddled by a sales team or protected by the full force of an agency, you’re developing the skills associated with selling and marketing. Business Development and Sales Networking Salesmanship Advertising agency Brand Etsy linkedin Self-employment social mediaAre you a digital PR god ? It’s 2016!
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 20, 2016
    [Sales] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    Work across the organization (sales, marketing, customer service) to identify a handful of frequently asked customer questions. “Google it.” ” If your friends, families, or colleagues are anything like mine, there’s a good chance you hear this phrase on a daily or at the very least, weekly basis. ” in Google.
  • RADIUS  |  TUESDAY, SEPTEMBER 20, 2016
    [Sales] How To Improve Campaign ROI With Predictive Lead Scoring
    Often, marketers have to wait weeks or months for sales cycles to progress before they know which of their acquisition channels produced the most pipeline rather than just the most leads. Half the money I spend on advertising is wasted; the trouble is I don’t know which half. Campaign Round 2.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 20, 2016
    [Sales] How To Be a B2B Marketer At Dreamforce 2016
    Here are some sessions you can attend as a B2B marketer during day one (Tuesday) of Dreamforce: 8:00 am -- Creating a B2B Marketing and Sales Dream Team. 8:30 am -- Debunking the Myths of Account-Based Marketing. 9:00 am -- Got Analytics? 11:00 am -- Hands-on Training: Optimize Sales Performance with Lead Qualification.
  • THE POINT  |  TUESDAY, SEPTEMBER 20, 2016
    [Sales] When & Where Should B2B Companies Outsource Marketing?
    At the very least, an effective lead nurturing program enforces prompt and systematic lead follow-up (even on those days when sales is “too busy”), and will help ensure that you get maximum value from demand generation by nurturing leads along the sales cycle. For the complete interview, see the TechnologyAdvice marketing blog.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Sales] 5 Sales Tips Learned from a Small Town Impotence Doctor
    The theatre at the Sundance Film Festival was packed. I’m sure I wasn’t the only one who felt that NUTS! , the documentary we were about to see, was probably overrated. feared I’d be soon be squirming in my seat. Wild Card Winning Deals
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Sales] Tips on how to use LinkedIn for Better Lead Generation
    What are the some of the problems you see people repeating over and over again on LinkedIn? . I see sales and marketing people trying too hard to automate and template-ize their actions, focusing on quantity and not quality. Have you ever wondered about how can you use LinkedIn for better lead generation and business. development?
  • PUREB2B  |  TUESDAY, SEPTEMBER 20, 2016
    [Sales] Pure Incubation Makes Inc. Magazine’s 5000 List for the Third Straight Year
    Innovative tech products that accelerate the sales process and connect clients with their markets, a passion for excellence, and a dedicated, customer-centric team all combined to help Pure Incubation continue to push the envelope of excellence and growth. Pure Incubation recognized by Inc. Topsfield, MA. For the third consecutive year, Mass.-based
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 20, 2016
    [Sales] Activate Your Fanbase With User-Generated Content
    But the real key to the power and popularity of UGC is that it humanizes your sales pitch. To celebrate Star Wars Day and promote a Star Wars merchandise sale, Hot Topic asked its customers to submit photos of themselves in Star Wars gear. In the digital era, everyone is a content creator, and that’s great news for marketers.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 20, 2016
    [Sales] 3 Ways To Create Content That Converts
    To maintain a dialogue with buyers and move buyers along as much as possible before they interact with sales, you’re going to need to cover content that helps them at least prepare for a buying decision. The pressures to build a solid Demand Generation Strategy that is perpetual with content marketing that converts is high. Engage? Check.
  • ACT-ON  |  TUESDAY, SEPTEMBER 20, 2016
    [Sales] Your Audience Called. They Say You’re Fired.
    All the work you do to attract their attention is not to force them into your sales funnel. There’s such an urgent need for more leads, more sales, more revenue, that it’s almost impossible to embrace such a slow-sell, soft-sell approach. Their audiences fire them, because people are sensitive to sales pitches. They need help.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Sales] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Any reputable SEO pro should be able to point to examples both of ranking success (e.g., if you’re looking for a sales management guru , is there any choice other than Ken?) as well as names of individuals you can contact who will tell you about their results and experience in working with this consultant. Sources of conversions.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 20, 2016
    [Sales] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    started this provocative series not because I am looking to bash my competitors, but because I’m looking to start a real movement to help business, sales, and marketing […]. In my last post, I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2016
    [Sales] 8 Non-Sleazy Strategies for Upselling Your Clients
    This is a classic example of upselling -- a sales technique used to sell additional goods or services to existing customers. If a client knows where her hard-earned resources are going, she'll feel more comfortable about investing in a long-term partnership with your agency. 8) Identify trends and apply to your sales process.
  • BULLDOG SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Sales] You’ve Got Mail: How to Creatively Engage Business Execs with Direct Mail
    Marketing Agency , Marketing Automation , Marketing Campaigns , Marketing Planning , Outbound Marketing , Sales and Marketing OperationsPicture your perfect B2B customer. You know, the executive buyers who make the calls and control the budget. If you convince them to buy, you’ll convince the rest of their team. What’s the trick? Not sure?
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 19, 2016
    [Sales] Webinar Highlights: How to Align Sales & Marketing
    If you didn’t attend our webinar, How to Align Sales & Marketing, you can view the replay here (no registration required!). We know that sales and marketing alignment is a big issue to today’s B2B marketers and sellers. It’s why we wrote the book on it, and it’s how breakthrough companies are finding an edge […].
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Sales] What is Nurture Marketing? Pt. 1 – The High Level
    They say “Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. I’ve been writing quite a bit about marketing strategies in the past few weeks. Transformational Marketing. Integrated Marketing. Now, it’s time to talk about Nurture Marketing.
  • OPENTOPIC  |  MONDAY, SEPTEMBER 19, 2016
    [Sales] Artificial Intelligence Software Is Booming. But Why Now?
    On Sunday, Salesforce.com, which sells online software for sales and marketing, announced it would be adding A.I. Its system, called Einstein, promises to provide insights into what sales leads to follow and what products to. to its products. The post Artificial Intelligence Software Is Booming. But Why Now? Brands & Marketers
  • BIZIBLE  |  MONDAY, SEPTEMBER 19, 2016
    [Sales] 4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them
    Mistake 2: Not accounting for the full sales cycle. When calculating the ROI of your campaigns, you must understand the impact of your sales cycle. Use the sales cycle to figure out the lag between your action (engagement with your ads) and the result (revenue), and then remember to consider that time period when calculating ROI.
  • LEANDATA  |  MONDAY, SEPTEMBER 19, 2016
    [Sales] Alignment, Reporting and Myths
    One of the main principles in today’s B2B tech world is that sales and marketing teams must be aligned. When you ask people how aligned they think sales and marketing are, they probably will say, ‘It’s great!’” Sales and Marketing Alignment is a misnomer,” Maxey added. Maxey agrees that sales and marketing should be partners.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 19, 2016
    [Sales] The Week Has begun
    Let’s go to work. I was contacted about using my expertise in sales and marketing to answer questions for a show.  I learned when I created an online marketing show that people like to demonstrate their expertise and I interviewed many famous people.  My moral from that show is this “Just ask.” It is Monday.  BtoB Marketin
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 19, 2016
    [Sales] Managing Your Newsletter Email List:5 Must-Do’s
    Using the database that best fits your needs can exponentially improve team collaboration, productivity, customer service, and even sales. When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Creating a newsletter email list  is no exception. spreadsheet, or .csv
  • VIDYARD  |  MONDAY, SEPTEMBER 19, 2016
    [Sales] 5 Examples of Visual Elements Your Email Marketing Needs
    As you can see in the message below, their season sale is just a few hours away, just as is the sunrise in the photo they used. Designing emails isn’t just about coding and making sure they look good on different devices. Sound like a tough job to accomplish with a single message? It sure is! Beautiful photography. Animated video.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 19, 2016
    [Sales] Join us in San Francisco for Cocktails and Content on Sept. 29th
    She is constantly partnering with Corporate Marketing, Sales and Marketing Operations to create/execute programs that drive awareness, engage prospects and convert leads. The end of 2016 is sneaking up on us, and you’re probably preparing your editorial calendar and campaign strategy for 2017. Thursday, September 29th @ 5:30pm – 8:30pm.
  • KAPOST  |  MONDAY, SEPTEMBER 19, 2016
    [Sales] Want to Sell More? Boost the Relationship Between Sales and Marketing
    The relationship between sales and marketing in B2B organizations is a powerful dynamic to manage. If things are “rocky,” it’s harder to move towards common sales goals. Related Content: Sales and Marketing Alignment: Keep Your Eyes on Revenue  . Related Content: Why Is Sales Ignoring Your Content?
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Sales] Inbound Marketing or Outbound? Which is the Winner?
    B2B sales cycles can be long and complex, mapping out your buyer’s journey will allow you to more easily deliver targeted, relevant content to your prospects and customers. 2. These outbound campaigns leverage targeted content that is meant to build trust before pushing for a sale. Modern Definitions of Inbound and Outbound Marketing.
  • BRAINSHARK  |  MONDAY, SEPTEMBER 19, 2016
    [Sales] 8 Sales Enablement Sessions to Attend at Dreamforce ‘16
  • PUREB2B  |  SUNDAY, SEPTEMBER 18, 2016
    [Sales] Lead Generation Metrics You Should Be Aware Of
    Blog Data KPI Lead-Generation Marketing Metrics SalesAn effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. What to Measure. Where are results headed/going? If so, when?
  • BIZIBLE  |  FRIDAY, SEPTEMBER 16, 2016
    [Sales] Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]
    IT services, consulting), and B2C industries that have sales teams (e.g. As an attribution solution, we are in the unique position of having a rich database of marketing data that tells the story of how marketing efforts from all channels turn into varying levels of downstream results, from leads to revenue. The report consists of two parts.
  • LEANDATA  |  FRIDAY, SEPTEMBER 16, 2016
    [Sales] The Hottest Job in Sales Today
    She is the president and chief strategist of The Bridge Group , an inside sales consulting and implementation firm. And Bertuzzi’s friend Jill Konrath , the best-selling writer, had kept prodding her to “own the space” when it comes to sales development. Bertuzzi relates to the “doers” of the sales world. That’s just not me.”.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 16, 2016
    [Sales] The Cost of Online v. Offline Lead Generation
    Online virtual sales prospects tend to convert at a rate of 18.5%. During the follow-up stage, 17% of offline leads report feeling too much pressure due to sales tactics. What’s the difference between online and offline lead generation? Let’s take a look: Cost Per Contact. Face-to-Face Close Rates. Feeling Pressured. Outbound v.
  • RADIUS  |  FRIDAY, SEPTEMBER 16, 2016
    [Sales] Look-Alike Targeting Can Be Deceiving
    In fact, Forrester found that the top three data sources that marketers use for customer segmentation are manual inputs from sales reps, static list purchases, and manual inputs from contact forms. Customer segmentation is the bread-and-butter of B2B marketing. With the dawn of predictive analytics, there is a better way. Wrapping It Up.
  • AKOONU  |  FRIDAY, SEPTEMBER 16, 2016
    [Sales] 5 Great Resources to Help Marketers Understand What Makes Sales Tick
    You may not believe it, but if you are in Marketing, you are also in Sales. ABM B2B SalesParticularly if you're implementing an ABM strategy.
  • CHIEFMARTECH  |  FRIDAY, SEPTEMBER 16, 2016
    [Sales] Running marketing like lean software development
    Naturally, the sales and marketing teams within our company also use the tool developed in-house, in order to test whether Kanban works not just for development teams, but for other professions as well. You might be asking yourself — what do software development and marketing have in common? However, I shouldn’t be getting ahead of myself.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 16, 2016
    [Sales] Tips for Managing Your Business’s Cash Flow
    Late-paying clients, unforeseen expenses, slow sales, economic downturns, and other unexpected circumstances can all create cash flow disruptions. Even with the best preparation, most small businesses will encounter cash flow problems at one time or another. Training your customers to pay promptly. Offering payment incentives.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Sales] Top 5 Marketing Must-Haves for Asset Managers and More
    What type of information is important for your marketing and sales team to know about your leads? Lead scoring is the shared sales and marketing methodology for ranking leads in order to determine sales-readiness. ” For a soon-to-be college grad, that sounded great. remember asking him “Where do the leads come from?”
  • KAPOST  |  FRIDAY, SEPTEMBER 16, 2016
    [Sales] 3 Simple Tips to Optimize Your Marketing Tech Stack
    Are your sales teams having fruitful conversations with the right prospects? For the modern marketer, building a marketing stack often feels like a jigsaw puzzle. It’s almost like product development, where your version one will look different from your version eight. Your marketing tech stack needs to be prepared for any change.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Sales] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    Quite honestly, we believe that in five years time marketing and sales as you know it will no longer exist. Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. New technologies were being introduced. Consumers' habits were evolving. Things were different. Larry Kim, WordStream.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Sales] 7 Tips for Agency Leaders From Top Marketing Executives
    There is too much focus on sales and cross-selling, and not enough on unique capabilities. Running an agency is a tough business. You're constantly balancing new business development, creativity, employee management, legal concerns, invoices, new tools. the list goes on and on. The advice is, for marketers, you only get what you put in.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Sales] How to Use Digital Marketing to Transform Your Business
    Let’s compare this outlook with the sales department, which operates under a constant sense of urgency because they are always working to meet a predetermined sales quota. There’s no reason why marketing can’t work towards targets in the same way sales does. Is your company fully embracing the digital age?
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 15, 2016
    [Sales] 10 Ways Artificial Intelligence Will Change the Customer Experience
    For helping us wade through our data, and make better use of it, we’ll turn to AI (artificial intelligence) for things as complicated as navigating the sales journey to just figuring. The huge amount of data we generate is a mixed blessing. Brands & Marketers
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, SEPTEMBER 15, 2016
    [Sales] How to Find Better Sales Leads [Exclusive Interview with Mark Hunter]
    If you're looking for ways to be more effective at prospecting and to get better sales leads, listen in on our recent conversation. TRANSCRIPT: Sales ProspectingRecently I had a chance to interview Mark Hunter, author of new book High-Profit Prospecting. I’ve known him for years. His stuff is good. promise you’ll learn something!
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 15, 2016
    [Sales] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    Some measurable effects from business blogging include: media attention, inbound links to the blog, search engine ranking for the blog, leads/sales initiated, volume of traffic to the blog, etc.” When it comes to capturing your blog audience’s attention, the statistics are pretty abysmal. But where do you even begin? however.
  • RADIUS  |  THURSDAY, SEPTEMBER 15, 2016
    [Sales] Pepsi vs Coke: Why Marketers Shouldn’t Be Fooled By the Technology ‘Taste Test’
    Length can vary greatly and should be based on your sales cycle and average campaign response curve. When it comes to competition, no two brands have had a more fierce, long-standing head-to-head battle than Coke and Pepsi. In fact, historically they’ve had many famous clashes, but one in particular stands out. So, what’s the alternative?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 15, 2016
    [Sales] Autumn Emails: Harvesting the Best Themes for the Season
    Clothing stores could sponsor a winter clothing sale and dub it “Sweater Weather Week.” Present a “Before the First Snowflake Falls” sale on must-have items like shovels and driveway salt. Celebrate the day with a sale and ask customers to stop in and say hello. ” Have a hardware store?
  • TYPE A COMMUNICATIONS  |  THURSDAY, SEPTEMBER 15, 2016
    [Sales] 3 Common Challenges That Corporate Marketers Face Today
    B2B Marketing Marketing Sales Alignment Personas Carla Johnson content marketing content strategy personas The MX Group Tim Cook Type A CommunicationsSeptember 15, 2016 by Tim Cook As our lives become more entangled in technology, the data captured through our daily interactions is becoming more refined. For marketers, better data means.
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