NuSpark Consulting

JANUARY 21, 2019

The goal was to fill the sales funnel with many leads, then filter them down to the golden nuggets — the sales qualified opportunities. There was a theory that “nobody reads,” so why write much more than that? Best practices today are not the same as they were back then. But a funny thing happened over time.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

markempa

APRIL 27, 2017

It’s funny when we put on our marketing and sales hats or walk into our offices how we can talk and write differently. At this stage, you’re moving them from being lead to a sales qualified opportunity. Read more on Lead Nurturing: 5 Useful Tactics to Get More Opportunities. Here’s what I mean.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

Vidyard

DECEMBER 10, 2019

Uberflip partnered with the agency OneMethod to write the script and produce all four videos in the series, providing an overview explainer and then deeper dives into their three main product offerings, all tied together by relatable analogies that make their story, and their product, truly memorable. The result?

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Terminus

OCTOBER 29, 2021

The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. As a result, we generated six sales-qualified opportunities and closed two sales.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Directive Agency

JUNE 29, 2018

Anybody can spin up a website and write an article. Because I’ve got about, I’d say, 15% of the portfolio wanting to experiment with paid social but the majority has already experimented and found they couldn’t generate sales qualified opportunities from it. So now what do we do?

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

Conversica

OCTOBER 20, 2020

Conversica is the first to solve this problem by providing an integrated solution to seamlessly engage and capture leads at the very top of the funnel and, then, nurture and qualify leads to drive higher pipeline contribution,” Rashmi Vittal, Chief Marketing Officer at Conversica.

Marketing AI 52

Marketing AI Work Management Marketing Management Sales Qualified Leads 52

PathFactory

JULY 3, 2019

Now we’re actually giving the teams the evidence to say, we don’t need to start writing white papers. They saw 27% increase in their MQL conversion rate, a 5% increase in the sales accepted leads through SQL and a 5X increase in opportunities. Know your data. There’s a time and a place, right?

Top of Funnel 61

Top of Funnel Marketing Funnels Paid Search Agency Lead Ranking 61