Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Response files created as a by-product of other businesses, like catalog/e-commerce sales, seminars, trade organization memberships, or magazine and newsletter subscriptions.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Biznology

NOVEMBER 27, 2013

(Photo credit: Wikipedia). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts. Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Hubspot

AUGUST 31, 2011

Dreamforce is hosted by Salesforce.com, which is an unusually forward-thinking organization that was recently ranked by Forbes as the most innovative company on the planet. Oh, sure, there are other things that make a company successful, like a great sales force, a terrific marketing department, and a finely-tuned lead generation program.

Inbound Marketing 28

Inbound Marketing Salesforce.com Wikipedia Customer Satisfaction 28

Biznology

NOVEMBER 15, 2018

If you’re like most companies, you’ve dedicated a significant chunk of time and money into developing content designed to attract attention and drive sales. After all, data from the Content Marketing Institute says , dollar for dollar, content marketing generates three times as many leads as paid search. Write simply.

Conversion Rate 106

Conversion Rate Clickthrough Content Lead Scoring 106

Kapost

JANUARY 6, 2017

My friends at Kapost invited me to share my top marketing and sales technology steps to optimize customer experience in B2B SaaS. Marketing Cloud*: Most execution is done at the sales automation or marketing automation level. Fill in whitespace at the Account, Contact, and Lead level. EVERY Account has a website.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. There’s a good background story about it on Wikipedia.). As recently posted on LinkedIn By Dan Ziman.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. There’s a good background story about it on Wikipedia.). As recently posted on LinkedIn By Dan Ziman.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40